VO Pro: The Business of Voiceover and Voice Acting
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© 2025 Paul Schmidt Voiceover, LLC. All rights reserved.
Description
Voiceover Business Strategies That Work
The VO Pro Podcast is the go-to show for voice actors who want to grow their voiceover business without relying on casting sites or waiting for agents to hand them work. Hosted by voice actor and business coach Paul Schmidt, this podcast delivers no-fluff, tactical advice on how to market your voiceover services, attract high-quality clients, and build a profitable VO business in a world of AI-generated voices and shifting industry standards.
You’ll learn practical voiceover marketing tips, how to master direct marketing for voice actors, build a solid client base, and use tools like email outreach, SEO, and strategic positioning to stand out. We cover how to price your work, optimize your VO website, and navigate topics like AI and voiceover with clarity and confidence.
Each week, we bring you insights and strategies from Paul, and interviews with working voice actors, coaches, casting directors, and experts who understand the business of voiceover from the inside out.
If you're a freelance voice actor looking to take control of your career and actually get booked, this is the podcast for you.
Available on Spotify, Apple Podcasts, Pandora, Audible, Amazon Music, iHeart Radio, SoundCloud, Deezer, Podcast Addict, Castbox, and RSS, and wherever you get your podcasts.
You’ll also find helpful information including my free Move Touch Inspire newsletter for voice actors at VOPro.pro.com/newsletter
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158 Episodes
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Are you going to break the silence and lead real change in the voiceover industry? In this frank video, I get into the uncomfortable truths facing men in VO. Discover why silence is the biggest threat to your voiceover business, why accountability matters, and how you can take actionable steps to build a safer, more successful community. If you’re a part-time voice actor dreaming of going full-time, or a full timer looking to level up, your reputation and opportunities depend on what you...
Are “work for hire” contracts stealing your future? Learn how to protect your voice and your income! If you’re a part-time voice actor dreaming of going full-time, you can’t afford to ignore the dangers of “work for hire” contracts. In this video, I reveal the industry’s dirtiest trick, how it’s costing you thousands, and the steps you must take to negotiate fair deals, secure usage fees, and build a sustainable voice over career. Don’t let confusing contract language or industry jargon ...
Stop guessing your way to VO success. Discover the metrics that turn talent into full-time income. Are you tired of hustling with little to show for it? In this video, we reveal the essential business metrics every voice actor must track to go from part-time hopeful to full-time pro. Learn how to analyze your audition-to-booking ratio, marketing ROI, client retention, and more. Plus, get real-world strategies to make smarter, more profitable decisions. Stop flying blind and start runnin...
Unlock the secret to going full-time as a voice actor with a brand that truly converts. This video reveals how to build a powerful voiceover brand that attracts your ideal clients, boosts your bookings, and grows your business. Learn step-by-step strategies for defining your unique selling proposition, crafting your brand voice, marketing smartly, and mastering SEO to get found online. Whether you're juggling gigs or ready to leap full-time, this guide is your blueprint to success. Downl...
Unlock the secret to turning your voiceover demo reel into a client magnet. Discover how a genre-specific landing page can transform your VO career from part-time hustle to full-time success. This video breaks down the exact steps to craft a high-converting demo reel landing page that speaks directly to your ideal clients, boosts SEO, and drives bookings. Learn how to understand your client avatar, write persuasive copy, optimize for mobile, and use powerful CTAs that get results. Don...
Ready to Crush Your Next Networking Event? Here’s how. Most voice actors walk into events with no plan—and walk out wondering why they didn’t make any real connections (or land any gigs). In this video, I break down exactly how to network like a pro without being pushy, salesy, or awkward. Whether you’re heading to VO Atlanta, One Voice USA, or a non-VO industry event packed with potential clients, you’ll learn how to: • Avoid the business card trap • Shift from collecting to co...
Want more VO clients in addition to cold emails? Learn how to create a lead magnet that builds trust, grows your email list, and positions you as the go-to voice actor in your niche. In this video, I’ll show you how to create a simple, high-converting voiceover lead magnet from scratch. We’ll cover how to choose the right client, what format works best, how to deliver it, and how to actually get people to download it. Stop making freebies for other voice actors. Start creating resources you...
Is SEO Dead for Voice Actors in 2025? Not if you do this instead. In this video, we break down how AI has changed the way clients search and what voice actors need to know to keep getting found online. If your website isn’t bringing in leads, traffic, and demo listens, your SEO strategy might be stuck in the past. Learn: • Why old SEO tactics don’t work anymore • How AI Overviews are reshaping search • What “Un-AI-able” content is—and how to create it • How to opti...
Talent Manager vs. Talent Agent for Voice Acting: What’s the Difference? Wondering whether you need an agent, a manager, or both as a voice actor? In this video, we break down the real difference between talent agents and talent managers in the voiceover industry... what they do, what they don’t, what’s legal, and how to avoid signing with the wrong one. If you’re confused about voice actor representation, contract red flags, or how to protect your VO business, this is for you. Get the FRE...
Want more voiceover clients in addition to cold outreach? A referral program might be the secret weapon you’re missing. In this video, we break down how to build a referral system that actually works, not the vague “just ask your friends” advice. You’ll learn: ✅ What makes a referral program irresistible ✅ Who to ask ✅ How to incentivize referrals without sounding desperate ✅ Scripts, systems, and tracking tips that save time and make money If you’re ready to turn past clients and pe...
Struggling to stay organized in your voiceover business? You’re not alone—and the solution isn’t more gear. It’s better systems. In this video, I’ll walk you through the exact tools and workflows professional voice actors use to manage projects, track clients, quote confidently, and keep their VO business running like a machine. Whether you’re brand new or scaling fast, this is your behind-the-scenes look at how to stop the chaos and start operating like a pro. Download the free VO Busines...
Are you a newer voice actor struggling to market yourself? You’re not alone—but you might be making a few rookie mistakes that are costing you clients, gigs, and momentum. In this video, we’re breaking down the biggest marketing mistakes beginners make in voiceover—and how to avoid them like a pro. From bad outreach habits to relying too much on your demo, we’re calling it all out. Ready to book real work without relying on platforms? Register now for The Rise of the Self-Made Voice Actor ...
In this bonus VO Pro Podcast episode, I sit down with psychologist and procrastination coach Dr. Christine Li — and we dive headfirst into the mindset traps holding voice actors back from building the business (and life) they want. Christine breaks down why imposter syndrome actually means you’re leveling up, how perfectionism masks itself as “professionalism,” and why the clutter in your space is tied to the chaos in your head. We talk fear, resistance, overthinking, and what it really takes...
Struggling to get voiceover clients even though you’ve got the talent and the gear? You’re not alone—and it’s probably not your demo holding you back. In this video, we break down the real marketing strategies voice actors need to start booking consistently. We’ll cover what’s actually working in 2025, what most beginners get completely wrong, and how to stand out in a saturated market without relying on casting sites. This is your intro to the systems we go even deeper into during The Rise...
Struggling to find voiceover clients? You’re not alone — and you’re not doing anything wrong. In this video, we break down how to find voiceover clients without relying on casting sites or burning yourself out. Whether you’re brand new and looking for beginner voice acting clients or a seasoned talent trying to reboot your marketing, you’ll get real, actionable VO marketing tips that actually work. Learn how to market your VO business Discover what clients really want Stop guessing — start ...
AI voices are here—and they’re not THAT awful. So where does that leave you as a professional voice actor? In this episode, we break down exactly how to position yourself to beat AI voices and stay booked in an industry that’s changing fast. If you’ve felt the fear, the doubt, or that pit-in-your-stomach moment when you heard a robot that sounded “pretty good”… this is the video you need to watch. 👉 Discover what clients still crave that AI can’t replicate 👉 Learn how to stand out, not shrink...
Want to get booked more from social media — without going viral, dancing on TikTok, or posting random mic-and-headphones pics? In this video, I’m breaking down the 4 content types that actually attract voiceover clients. These aren’t trends or fluff — they’re based on tested strategy that works in the real world. If you’re serious about growing your VO business online, this is your playbook. 🔑 You’ll learn: • What to post (and what to stop posting) • How to build trust with content • Th...
Marketing your voiceover business shouldn’t feel like selling your soul. If “promote your VO services” makes you break out in hives, this one’s for you. In this video, we’re flipping the script on everything you think you know about marketing—so you can find voiceover clients, grow your VO business, and build real connections without feeling fake, pushy, or salesy. 💡 Whether you’re an introverted voice actor, a freelance VO pro, or just starting out—these are the authentic VO marketing stra...
Thinking about becoming a voice actor? Wondering if you’ve got what it takes to actually make money in the voiceover industry? In this video, I’m pulling back the curtain and giving you the real, no-BS, no-hype voiceover career advice you wish someone told you before you dropped cash on a mic and a dream. 💥 I’ll cover: ✅ What voice acting really is (and what it’s NOT) ✅ The truth about voiceover income potential ✅ The pros and cons of a VO career ✅ Beginner mistakes and how to avo...
🎙️ Can AI really replace voice actors… or is that just hype? AI-generated voices are getting scary good—and fast. But what does that mean for real working voice talent? In this video, we expose how AI is already changing the voiceover industry, the real risks to your career, and what you can do right now to stay ahead of the curve. If you’re a voice actor wondering how to compete in a world of synthetic voices, this is the video you can’t afford to skip. 🎧 You’ll learn: – Where AI is repl...
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