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What’s up, savages? I'm Alisha Conlin-Hurd, and this is Masters of Lead Generation.
The podcast where I interrogate 7, 8 & 9-figure titans to expose their best-kept secrets to scaling qualified leads FAST...
No fluff, no theory, just battle-tested strategies you can unleash into your business today.
Ready to dominate? Let’s start today's episode!
16 Episodes
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Today's guest sold his first e-learning company for multiple seven figures by the age of 27, after scaling it from zero to millions in revenue. Now he’s building his next venture on his own terms — no big team, no complex operations, and no burnout. Known for his unscalable consulting model and brutally simple approach to business, he’s turned YouTube videos into a multi-million dollar client engine while proving you don’t need fancy funnels or massive ad budgets to win. His work has helped f...
Today's guest runs a high-level mastermind that includes clients like Clarity Ventures and is known for building backend selling systems that turn scanners into buyers, boost show-up rates, and dramatically increase sales team efficiency. He’s worked closely with names like Tai Lopez and has mastered the art of direct-response marketing, funnel optimization, and selling to rich buyers. From call funnels to hammer-style retargeting strategies, this episode dives deep into how to create high-c...
Today's guest is an eight figure entrepreneur who has engineered over $10 million in sales through high converting challenge funnels that turn complete strangers into paying customers on autopilot. He's crossed the seven figure mark and even done multiple six figure days, earning him the nickname "Runway Billionaire." His biggest challenge funnel generated $1.3 million in just 45 days for a real estate client, and last year he wrote 103 webinars where every single one did six figures i...
Today's guest has been in the marketing game for over 15 years and has run hundreds of conversion tests while studying over 3,000 testing scenarios from more than $10-15 million in ad spend across virtually every industry. He's been a general manager for companies like DigitalMarketer, built his own successful seven-figure agency, and has trained thousands of marketers in CRO, analytics, funnel architecture, email marketing and marketing strategy. Today, he's going to show us how to master ...
Today's guest is a 26-year-old entrepreneur who built his personal brand Wiz of Ecom from zero dollars to six million dollars, completely with organic traffic. What started from a single Twitter account with no existing audience transformed into a profitable flywheel generating over six million dollars in revenue across X, LinkedIn and email, without paid ads and without a sales team. He's the CEO of Mogul Media and works directly with multiple eight and nine figure founders, agency owners ...
Today's guest is only 22 years old and already the secret weapon behind some of the internet's fastest growing creators like James Swanwick, Lauren Tickner, and School (Hormozi and Sam Ovens). He walked away from a full-ride Division 1 volleyball scholarship with a 4.0 GPA to go all in on social media and never looked back. In the past year alone, he's grown his own Instagram from 0 to 50,000 followers in 50 days, took a client's account from 90K to 250K in six months, and helped one student...
Today's guest has scaled his agency to seven figures in just one year through drop servicing and has built three successful agencies that generate over $140 million annually for their clients. Last year alone, one of his agencies generated over 5,000 qualified booked calls from paid ads at just $47 cost per lead. He works exclusively with seven, eight, and nine-figure brands (minimum $50K/month revenue) and has helped over 4,000 agencies scale their businesses through his coachi...
Today's guest is the CEO of Email Marketing Heroes, a seven figure online business, and widely recognized as one of the world's foremost authorities on psychology-based email marketing. He's helped 7,800 businesses monetize their email lists and has developed a system that generates between $20-$35 per subscriber per month. When he tested his complete email framework against traditional sales sequences, businesses saw a 1860% increase in sales. He spent 17 years as a psychological mind ...
Kyle Hunt has helped 26 agencies fix their operations since 2024—and today, he’s revealing the exact systems, structures, and strategies that scaled service businesses from $10K/month to $500K/month. He’s a business investor, entrepreneur, and the former COO of WKND Digital (with a 7-figure exit in 2016), now a trusted advisor to high-performing agencies. Whether you’re stuck in delivery, firefighting client problems, or scaling too fast to keep up, this conversation is your blueprint for t...
Natasha didn’t build an audience. She didn’t run ads. And yet, she still lands $13k–$100k/month retainers with dream clients. In this episode, Natasha Willis breaks down how she stepped away from the funnel/content grind, got clear on her offer, and rebuilt her agency in a way that actually worked (and felt good to run). 🔥 The “anti-funnel” strategy that actually closes 🔥 Why she stopped doing content, ads, and Instagram 🔥 What most agencies get wrong about positioning + pricing You don't ...
LinkedIn is harder than ever—so is it still worth it in 2025? Sam Browne grew his LinkedIn audience to over 110,000 followers and helped dozens of creators do the same—without relying on viral gimmicks. In this episode, he breaks down exactly how to build a lead-gen engine on LinkedIn that actually converts. 🔥 Why follower count ≠ revenue—and what to focus on instead 🔥 How to design a LinkedIn profile like a high-converting landing page 🔥 Sam’s proven 3-part content strategy: Authority, Perso...
Want to get in the door with Fortune 1000 brands using cold outreach? Aneesh Lal has landed clients like Adidas, Cartier, and PetSmart—not with spammy mass emails, but with wildly creative stunts that actually cut through the noise. In this episode of the Masters of Lead Generation podcast, Aneesh breaks down the power of creative prospecting and how he’s helped close $50M+ in sales. From sending Kevin from The Office on Cameo to personalized nameplated gifts, he reveals the real playbook for...
Want to turn your YouTube channel into a lead-generation machine? Marley Jaxx reveals the StorySELLING framework that turns videos into money! In this episode of the Masters of Lead Generation podcast, Marley Jaxx, award-winning filmmaker and YouTube marketing expert, shares how to turn YouTube into a lead-generation machine using her StorySELLING Framework. Marley’s innovative DocuStunt approach blends high-production documentaries with publicity stunts, creating content that captivates, co...
Want to start generating quality leads in under 30 days? Discover the AI SEO strategy that’s changing the game for top agencies and enterprise brands. In this episode of the Masters of Lead Generation podcast, we welcome Manick Bhan, the Founder & CEO of Search Atlas and LinkGraph. Manick, a 3X INC 5000 founder, shares his groundbreaking approach to AI-driven SEO that helps agencies and brands skyrocket their lead generation in just 14-30 days. Learn how his SEO automation platform has h...
Discover how Ryan Deiss generates $5.23 leads and 8,032 leads/month using his game-changing YouTube strategy! In this episode of the Masters of Lead Generation podcast, we sit down with Ryan Deiss, an entrepreneur, author, and founding partner at Scalable Equity. Ryan shares his $5.23 cost per lead YouTube binge-strategy that has helped him generate 8,032 leads per month and achieve an 886% return on ad spend (ROAS). With over $8.23M invested in paid ads, Ryan has generated a staggering 378,...
From his parents’ basement to a multi-million-dollar marketing empire—how did Eddie Maalouf do it? In 2024, Eddie Maalouf’s agency, Bad Marketing, generated 4,070 paid leads and 1,127 organic leads through a proven system of 30,931 cold outreaches. Starting from living in his parents’ basement, Eddie scaled his agency to a multi-million-dollar success with over 300 employees across 5 companies. In this episode of Masters of Lead Generation, Eddie reveals his 8-figure Marketing & Sal...
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