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A Journalist's Guide To AI

A Journalist's Guide To AI
Author: ProfYumi
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A Journalist’s Guide to AI helps journalists, PR pros and media creators use AI without losing their voice.
Hosted by professor and coach Yumi Wilson, each episode offers practical tips, real prompts, and ethical strategies using tools like ChatGPT, Otter.ai, and Perplexity.
Learn how to write smarter, research faster, and stay human in a tech-driven world.
Produced in partnership with Saspod. Subscribe for weekly insights that keep you sharp, creative, and ahead of the curve.
27 Episodes
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In this episode of "A Journalist’s Guide to AI," host Yumi Wilson dives into the evolution of artificial intelligence and what the future could look like as we move toward Artificial Super Intelligence (ASI). Yumi breaks down the three main stages of AI: Artificial Narrow Intelligence (ANI), which powers today’s AI tools like ChatGPT and is excellent at specific tasks; Artificial General Intelligence (AGI), theorized to match human flexibility and cross-domain reasoning but not yet achieved; and finally, ASI, a level where intelligence surpasses human capabilities in every way.Yumi explains the technologies and advances needed to reach AGI and ASI, like multisensory AI, advanced neural networks, neuromorphic computing, and evolutionary algorithms. She discusses both the potential benefits, such as problem-solving, creativity enhancement, and reduced bias, and serious risks, including loss of control, economic disruption, and existential threats.Throughout the episode, Yumi keeps journalism and media impact front and center, pondering what fully autonomous newsrooms and predictive journalism might mean for the profession. She stresses the importance of human responsibility, ethics, and staying informed as AI develops. Yumi encourages listeners to get involved, ask questions, and consider both the promise and perils of the AI-powered future.(00:57) - What is Artificial Narrow Intelligence (ANI)?(03:57) - Shoutout to SaaSpod (Podcast Production Partner) (05:08) - Transition from ANI to AGI and ASI (05:54) - What is Artificial General Intelligence (AGI)? (08:05) - What is Artificial Super Intelligence (ASI)? (11:43) - How Could We Get to ASI? (19:00) - Benefits and Risks of ASI (23:02) - Ethical Dilemmas and Considerations (24:53) - Futurist Predictions (Ray Kurzweil & Others) (27:09) - Current Developments & Global Competition in AI (29:02) - Implications for Journalism & Media (30:49) - Who Will Control ASI? Accessibility and Risks (31:17) - Final Thoughts and Call to Engagement Follow Yumi: https://yumiwilson.me https://www.linkedin.com/in/yumiwilson/ Sponsored By: Saspod https://saspod.com/register?refcode=ProfYumiQcLU
In this episode of A Journalist’s Guide to AI we have Esther Paniagua an award winning independent journalist and author specialised in science, technology and cybersecurity. Esther has received numerous accolades for her work, including multiple journalism awards. She has been recognized as one of the Top 100 Women Leaders in Spain and named one of Forbes’ Top 100 Most Creative People in Business. She also teaches “AI Journalism” at various universities. Esther shares her journey from early tech adoption to becoming an expert in AI and journalism, discussing how AI is rapidly transforming the media landscape. They delve into the challenges faced by small newsrooms in adopting AI, the growing dominance of synthetic and AI-generated content (with a stark prediction that 90% of online content could be AI-generated by 2026), and the ongoing shifts in business models as platforms like Google and generative AI tools impact media revenue. Esther emphasizes the importance of regulation, sustainable funding, and responsible technology development to preserve quality journalism in the face of these changes. She also highlights environmental concerns related to data centers and AI’s carbon footprint, advocating for informed consumer choices and public protest as forms of accountability. Towards the end of the episode, Yumi and Esther discuss practical tips for choosing more privacy-conscious and eco-friendly digital tools. Esther also noted that the actual estimation of how much money Google owes to US publishers annually for use of their content on its platform is US$10–12 billion. Researchers also estimate (using a conservative assumption) that Facebook owes US$1.9 billion to publishers annually. Source: IPD Columbia00:00 - Funding Challenges for Small Newsrooms & Rise of AI Content00:53 - Introducing Esther Paniagua01:48 - Esther’s Journey into Journalism & Technology04:10 - Specializing in Science and Technology Journalism05:19 - Reporting on AI: Early Days and IBM Watson07:07 - First AI Applications in Journalism08:22 - Did We See AI’s Influence on Journalism Coming?09:56 - How Google Changed the Media Landscape12:01 - How Search and AI Are Shaping News Consumption13:25 - AI Platforms Paying for News Content: Worth It?14:57 - Why Pay for News Anymore? Is It Inevitable?15:56 - The Role of Regulation in AI & Journalism19:39 - Saving Journalism: Funding and the Need for Quality News22:29 - Where Does the Money Come From? The Broken Business Model27:15 - Covering Technology’s Social & Environmental Impact32:39 - The Environmental Impact of AI: Energy and Water Use35:35 - Are There Greener AI Solutions? Deep SEQ Example40:16 - Regulation: The US vs. EU Approach to AI Oversight42:28 - What If There’s No AI Regulation?43:38 - Consumer Power: What You Can Do46:04 - Practical Tips: Privacy-Friendly Tech Alternatives51:25 - Social Media, Network Effects, and Consumer Choice52:06 - Where to Follow Esther’s Work54:03 - Wrap-Up, Final Thoughts, and Thank YouFollow Esther: https://estherpaniagua.com/ https://www.linkedin.com/in/estherpaniagua/ https://www.instagram.com/e_paniagua Esther's book: https://estherpaniagua.com/en/books/ Follow Yumi: https://yumiwilson.me https://www.linkedin.com/in/yumiwilson/ Sponsored By: Saspod https://saspod.com/register?refcode=ProfYumiQcLU
In this episode of "A Journalist's Guide To AI," host Yumi Wilson dives into a head-to-head comparison between Deep Seek—the new open-source AI model from China—and ChatGPT. Yumi breaks down the hype surrounding Deep Seek, discussing its rapid rise, open-source nature, and the impact it's had on tech stocks and online conversations. To get a clearer picture of how these two AIs stack up, Yumi runs three real-world tests: summarising the day’s top news, crafting an engaging headline, and writing a press release. While Deep Seek impresses with its innovation and price, it stumbles on timely, accurate information, at times serving up outdated stories. ChatGPT, on the other hand, continues to shine with up-to-date facts and structured writing, but is not without its own hiccups, like producing an inaccurate headline. Yumi emphasises the importance of fact-checking all AI-generated content and encourages listeners to try the prompts themselves. The episode concludes with practical takeaways on the strengths and weaknesses of each model and a reminder that, as always, original human thinking remains essential. (00:00) – Introduction & What is Deep Seek? (01:57) – Why Journalists Should Care: Comparing Deep Seek & ChatGPT (02:51) – Setting Up the Head-to-Head Test: CTC Model Explained (04:10) – Round 1: News Summaries Showdown (07:28) – Round 2: Best Headline Battle (08:30) – Round 3: Press Release Challenge (11:37) – Final Verdict: Which AI Wins? (12:25) – Key Takeaways & Best Practices (13:29) – Acknowledgements & Closing Follow Yumi: https://yumiwilson.me Follow Yumi: https://yumiwilson.me https://www.linkedin.com/in/yumiwilson/ Sponsored By: Saspod https://saspod.com/register?refcode=ProfYumiQcLU
In this episode, I’ll show you how to craft prompts that actually get AI tools like ChatGPT, Claude, and Perplexity to work for you. Here’s what you’ll learn:How Context Makes AI Responses Relevant and UsefulI’ll explain why giving the AI the "who," "why," and key details is like briefing a colleague—it sets the stage for more accurate and helpful responses.Why Defining the Task Keeps AI FocusedYou’ll hear how clear, specific instructions can keep the AI on track, avoiding vague or off-topic outputs.How Constraints Lead to Better ResultsI’ll share how adding limits like word count, tone, or format can sharpen AI’s responses, making them concise, clear, and tailored to your needs.I’ll walk you through the CTC framework—Context, Task, Constraints—a simple but powerful way to transform vague prompts into actionable, meaningful results. You’ll see how this approach compares to most people's hit-or-miss method when working with AI.By the end of this episode, you’ll feel confident using the CTC method to get precise, actionable insights for anything from press releases to social media posts to news summaries. Let’s dive in!Media, PR, Communications, Journalism, Marketing, AI, Prompting Follow Yumi: https://yumiwilson.me https://www.linkedin.com/in/yumiwilson/ Sponsored By: Saspod https://saspod.com/register?refcode=ProfYumiQcLU
In this Episode ...Host Yumi Wilson interviews Kelso Harper, a multimedia producer at Scientific American, to discuss the transformative impact of AI tools in modern journalism. Kelso shares insights from their experience leading video strategies on platforms like TikTok and using tools like Descript. They explore how to balance AI innovation with journalistic integrity and provide practical applications for AI in multimedia storytelling. Whether you're interested in emerging AI trends, seeking tools to boost productivity, or navigating ethical challenges in journalism, this episode offers valuable takeaways.What You’ll Learn:AI Tools in Action: How Scientific American uses Descript to streamline video and podcast production, including transcription, text-based editing, and captioning.Ethical AI Integration: Practical advice on maintaining journalistic integrity while embracing AI-powered tools.Emerging AI Trends: Kelso's thoughts on generative video, collaboration tools like SquadCast, and future opportunities for AI in science communication.Key Takeaways:Descript for Journalists: Simplify video and audio editing by editing text-based transcripts, creating captions, and generating social media clips.AI for Accessibility: Use AI to handle time-intensive tasks like creating alt text, summarizing large datasets, or generating ideas.Ethics Matter: Transparency and critical evaluation of AI-generated content are essential for preserving credibility in journalism.Remote Collaboration: Tools like Descript and SquadCast enable seamless collaboration across teams, whether local or remote.Quotes from the Episode:"AI isn't here to replace creativity—it’s here to amplify it.""The real question is, how do we use these tools responsibly while keeping our values intact?""Just because technology exists doesn’t mean we have to use it for everything."Resources Mentioned: Descript: AI-powered audio and video editing software. SquadCast: A platform for high-quality remote recording integrated with Descript. Kelso Harper’s Website: Explore their work and projects. Scientific American: Explore their TikTok channel for innovative storytelling. Riverside .fm: Another tool for podcast recording and editing. Opus Clip: AI-powered social media clip generator.Connect with Us:Website: YumiWilson .me Social Media: Follow Yumi on LinkedIn for updates.Support the Show: Join our Patreon to help sustain this podcast and gain exclusive access to bonus content.Call to Action:Did you enjoy this episode? Don’t forget to subscribe, share, and leave a review! Your support helps us connect with more journalists and communicators navigating the world of AI. Follow Yumi: https://yumiwilson.me https://www.linkedin.com/in/yumiwilson/ Sponsored By: Saspod https://saspod.com/register?refcode=ProfYumiQcLU
In today's episode ...We’re joined by Adam Harder, co-founder of the innovative platform InPress. InPress is changing how journalists and audiences connect through facts, not filtered algorithms. InPress uses AI to create genuine, story-driven social connections based on factual journalism, aiming to build community and media literacy in the digital age.This episode is packed with insights for journalists seeking ethical ways to leverage AI, build engagement, and avoid echo chambers. Whether you’re a tech enthusiast or hesitant about AI, Adam’s tips and real-world applications offer practical, no-nonsense guidance on using AI to stay relevant without losing your integrity.Tune in to Discover These Top 5 Actionable Takeaways:Use AI to Foster Genuine Connections Through NewsDiscover how InPress uses AI to match users based on news preferences instead of personal data. This unique approach turns news into a community builder, giving journalists a new way to connect with their audience through meaningful stories, not echo chambers.Leverage Data for Media Literacy and EngagementLearn how AI-driven platforms like InPress can analyze user emotions and reactions to news, providing journalists with feedback on audience interests without bias. This data can help journalists create content that resonates while promoting media literacy.Balance the News Feed for a Broader PerspectiveAdam explains InPress’s strategy of presenting a balanced feed, like a digital newspaper, to prevent echo chambers. This approach allows audiences to see diverse perspectives, offering journalists a blueprint for presenting fair, fact-driven news in a fragmented media landscape.Integrate AI without a Tech BackgroundAdam’s journey shows that you don’t need to be a developer to innovate with AI. He shares resources like Y Combinator’s co-founder matching tool and his process for using design tools like Figma to bring his vision to life—offering hope and a path forward for non-tech-savvy journalists.Try These AI Tools to Boost ProductivityFrom ChatGPT to Claude, Adam shares simple, powerful AI tools that any journalist can start using to save time, brainstorm ideas, and streamline workflows—no coding required. This episode covers harnessing these tools to stay efficient and adaptable in a rapidly changing industry.Why Listen?If you’re a journalist or media pro looking for ways to stay relevant in the digital age, this episode is your guide to using AI ethically and effectively. Here’s the list with hyperlinks for each resource Adam mentioned: Ad Fontes Media's Media Bias Chart: A tool to assess the reliability and bias of various news sources. Y Combinator's Co-Founder Matching Platform: A service to connect with potential co-founders for your projects. Poynter's Guide on Media Bias Charts: An insightful article discussing the reliability and use of media bias charts. Follow Yumi: https://yumiwilson.me https://www.linkedin.com/in/yumiwilson/ Sponsored By: Saspod https://saspod.com/register?refcode=ProfYumiQcLU
In this episode… Jose Moreno and Andrew Lawrence, co-founders of Neulight, explore how AI can drive meaningful change in education, touching on themes that resonate deeply with journalism and media. Tune in to hear insights on: Data Privacy & Ethics: Understand how Neulight prioritizes student privacy and ethical AI in their product, Intelliteer, respecting frameworks like HIPAA and FERPA. Efficiency Without Compromise: Learn how Neulight leverages general knowledge models to make valuable recommendations with minimal data, avoiding the extensive data requirements of traditional tech solutions. Addressing Bias and Representation: Jose and Andrew discuss the challenges of AI bias, sharing examples like how some AI-generated images of Vice President Kamala Harris fail to represent her accurately due to limited training data. They explore how ensuring diverse representation within AI models helps counter these biases. AI’s Potential in Education and Beyond: Jose and Andrew discuss how their method of personalized student support could inspire solutions for journalism and other industries. Moving from Big Tech to Startups: Gain insight into the mindset shift required to leave stable roles at companies like Microsoft and Netflix to tackle new challenges in the AI startup world. Best Quotes "I have to have this irrational optimism…there’s a lot of self-doubt that comes with building something brand new, but you have to believe it’s going to work." — Jose Moreno "Without even providing data, you can start talking with our assistants and have conversations about how to implement MTSS at your school." — Andrew Lawrence "The secret for a lot of big tech companies is that they personalize by collecting tons of data, but we’re bringing a general knowledge model to make high-value recommendations with far less data." — Jose Moreno"Don't be scared of AI. I think change is always scary, but the way that I see it, it makes me really hopeful because AI is allowing us to be more efficient…with increased efficiency, it frees you up a little bit more for creativity." – Andrew Lawrence Resources Below are resources and tools mentioned throughout the episode, with links to explore further: Neulight - Explore Neulight’s educational platform, Intelliteer, and learn more about their mission. Intelliteer - Access Intelliteer, Neulight's platform for personalized student support. FERPA Compliance - Learn about the Family Educational Rights and Privacy Act (FERPA) regulations that safeguard student privacy. HIPAA Compliance: Understand the Health Insurance Portability and Accountability Act (HIPAA) and its importance to student and patient privacy. ChatGPT - AI language model mentioned as an example of personalized, adaptable AI for various applications. These show notes were made possible with the support of ChatGPT, Otter.ai, and Monica AI. Follow Yumi: https://yumiwilson.me https://www.linkedin.com/in/yumiwilson/ Sponsored By: Saspod https://saspod.com/register?refcode=ProfYumiQcLU
Show Notes: AI and Journalism with Branislava LovreHost: Yumi WilsonGuest: Branislava Lovre, journalist, AI ethicist, and co-founder of ImpactfulEpisode Summary:In this episode of AI and Journalism, I talk to Branislava Lovre, a seasoned journalist and AI ethicist with over two decades of experience. We explore the ethical implications of AI in journalism, focusing on accountability, transparency, and bias. Branislava shares her journey in founding Impactful and her mission to make AI accessible while maintaining journalistic integrity. Together, we discuss how AI is changing newsrooms and what we need to do to ensure AI is used ethically and responsibly in the future of journalism.3 Highlights:Accountability in AI-generated content: Branislava highlights the importance of transparency in AI-generated news stories and stresses the need for clear policies and ethical guidelines to ensure accountability.Bias in AI Algorithms: We explore how AI can perpetuate biases in data and discuss real-world examples of bias affecting news reporting. We also offer tips on how journalists can mitigate these issues.The Future of Newsrooms: Branislava paints a picture of future newsrooms, showing how AI can enhance efficiency but must be balanced with human judgment, ethics, and transparency3 Best Quotes:"If news outlets use AI to generate content, they must disclose that to their audience. It's a matter of trust and credibility." — Branislava Lovre"Just because we can use AI doesn’t mean we should. We must ask ourselves if it’s improving journalism or undermining trust." — Branislava Lovre"The core mission of journalism won’t change, but AI will revolutionize how we achieve it, making news more interactive and accessible." — Branislava LovreGreat Resources Mentioned: Impactful — Branislava’s media startup focusing on AI ethics and transparency. AI in Newsrooms — A guide on how AI is currently being used in journalism. SPJ Code of Ethics — The Society of Professional Journalists' Code of Ethics, a great resource for journalists.How to Reach Branislava:LinkedIn: Branislava Lovre Impactful Website: impactful .comHow to Reach Me (Yumi Wilson):Website: yumiwilson .me LinkedIn: Yumi WilsonSupport My Work:
Love the podcast? Support me on Patreon to help fund more episodes! Check out exclusive content and early access perks: Patreon .com /YumiWilson Call to Action:
If you enjoyed the episode, please rate and review the show on your favorite podcast platform. Don’t forget to subscribe for future episodes, and follow me on LinkedIn for more updates! Stay tuned for more insights on AI in journalism, and make sure to visit yumiwilson .me to subscribe to my newsletter for tips, stories, and updates! Follow Yumi: https://yumiwilson.me https://www.linkedin.com/in/yumiwilson/ Sponsored By: Saspod https://saspod.com/register?refcode=ProfYumiQcLU
In this episode of the AI and Journalism podcast, host Yumi Wilson interviews Pete Paschal, the founder of Media Co Pilot. Pete shares his extensive experience as a tech journalist, having worked at influential publications like Mashable and PC Mag. He discusses how his time at these organizations shaped his understanding of technology's role in society, particularly as it relates to AI.
Pete explains how his work at CoinDesk, where he explored the use of AI in media, led him to launch Media Co Pilot, a platform dedicated to understanding AI's impact on the industry. He emphasizes the importance of using AI as an assistive technology for journalists, rather than a replacement for human judgment and creativity.
The conversation covers a range of topics, including the ethical considerations around AI's use in media, the potential impact of antitrust cases on the industry, and predictions for the future of journalism in the age of artificial intelligence. Pete also provides recommendations for specific AI tools that can be beneficial for journalists, such as ChatGPT, Claude, and Opus Clip. Moments: 0:06:26 Pete discusses his experience at CoinDesk and how it shaped his understanding of AI's impact on media. He describes how the company explored the use of AI, particularly in the wake of the FTX scandal, and developed internal guidelines and use cases for the technology. 0:14:48 Pete explains how the definition of journalism may not change, but the skills and expectations around it will. He emphasizes the importance of journalists developing AI skills and using the technology as a tool to enhance their work, rather than as a replacement for human judgment and creativity. 0:30:32 Pete predicts how Google's antitrust battles could impact the media industry. He suggests that the potential split of the company could lead to a more balanced power dynamic between media companies and tech giants, potentially increasing the value of media content and the democratization of AI technology.Best Quotes:
"AI can't do that. What AI is really good at, though, is what I would declassify as aggregation.""Just because an AI can do something in most cases, it doesn't necessarily mean it should in all cases.""The age of aggregation can start to be more and more offloaded to machines, and then reporters are then tasked with and challenged to go out and do real reporting."Resources Mentioned:
Semaphore/) - A platform that helps reporters find information on their beats across the world.Yes, CEO/) - An app that creates AI-generated headlines and descriptions for articles.Perplexity/) - An AI-powered search engine that shares revenue with publishers.Legitimate/) - A platform that provides verified profiles for journalists and AI tools for their work.Otter/) - A transcription tool with AI features.Rolly/) - A database of expert sources for journalists.Opus Clip/) - A tool that creates clips of the most interesting parts of a podcast.Learn More About Pete:
Website: mediacopilot.ai/)Newsletter: mediacopilot.substack.com/)Email: pete@mediacopilot.aiSupport Yumi Wilson:
Rate and review the podcast on your preferred platformVisit yumiwilson.me/) to subscribe to the newsletterConsider supporting the podcast on Patreon Follow Yumi: https://yumiwilson.me https://www.linkedin.com/in/yumiwilson/ Sponsored By: Saspod https://saspod.com/register?refcode=ProfYumiQcLU
Host: Yumi WilsonGuest: José Jasán Nieves Cárdenas, Editor-in-Chief of El Toque and ICFJ Knight FellowSummary:In this episode of AI and Journalism, I sit down with José Jasán Nieves Cárdenas, the editor-in-chief of El Toque, an independent digital media outlet based in Cuba. José, an ICFJ Knight Fellow, shares fascinating insights into how his team leverages artificial intelligence to navigate the complex landscape of Cuban media and society.We explore El Toque's groundbreaking work in using AI and data journalism to illuminate critical issues in Cuba, from tracking the black market exchange rate to documenting the stories of Cuban migrants. José discusses the challenges of operating as an independent media outlet in Cuba, including government pressure and the need for innovative approaches to gathering and presenting information.Throughout our conversation, José emphasizes the importance of using technology for reporting and as a tool for social impact, citizen empowerment and preserving human dignity. His stories highlight how AI and journalism can work together to create meaningful change despite significant obstacles. Highlights:El Toque innovatively uses AI to track Cuba's black market exchange rate, transforming social media data into real-time financial insights for Cuban citizens.The personal and professional challenges faced by El Toque's team include government attempts to discredit their work and concerns for personal safety. Insight into El Toque's award-winning transmedia project that engaged the public and sparked debate about Cuba's constitutional reform.José's role as an ICFJ Knight Fellow and his focus on creating sustainable models for media operating in exile.Best Quotes:On Empowering Cuban Citizens Through Legal Education: "We need to challenge that narrative. We need to start to say that people, look, you need to understand the laws. To change the law, you need to first understand the law, and you need to know your rights, or you need to know that you don't have rights."On the Human Aspect of Data Journalism: "Those numbers are people, and they had history and panic. So we create, like a memorial of the Cuba migrants that die in the fruit to reach the US."On Using Technology as a Memorial and Tool for Finding the Disappeared: "We want also to use this as a memorial to keep the memory of these people alive, also as a tool to help to find people disappear because it's happiness. Are people that haven't been found, so you're still looking for them."Resources and Links:El Toque WebsiteFollow El Toque on Twitter: @eltoquecomICFJ Knight FellowshipsLearn More About José Nieves and El Toque:Follow José on Twitter: @jnieves90El Toque's Facebook PageTo Learn More About Me and Support the Show:Visit my website: yumwilson.mePlease support us on Patreon: patreon.com/aiandjournalThank you for listening to AI and Journalism. Please subscribe and leave a review, as your feedback helps us reach more listeners and continue to bring you these important conversations. Follow Yumi: https://yumiwilson.me https://www.linkedin.com/in/yumiwilson/ Sponsored By: Saspod https://saspod.com/register?refcode=ProfYumiQcLU
David Byrne brings over 16 years of experience in digital advertising at giants like Google, Spotify, and TikTok. Now, as the driving force behind TrustRaise, he's pioneering efforts to create a trustworthy and sustainable digital ads ecosystem. TrustRaise empowers businesses to build accountability and mitigate risks while safeguarding their brands in the ever-evolving digital space.In this episode, David explores critical issues like privacy invasion and identity theft, particularly as AI companies use publicly sourced data for training. We also explore the concept of digital twins and discuss how journalists can reclaim ownership of their content and digital identities.The conversation highlights the importance of making AI tools accessible and affordable for journalists worldwide, focusing on platforms like Legitimate, which supports remote journalists. We also discuss the role of trust in media, the efforts of organizations like ZEFR in combating misinformation, and the challenges of funding quality journalism in an era of declining ad revenue.David shares his unique approach to overcoming public speaking fears and a humorous story about a name mix-up at a hotel. Tune in for a thought-provoking discussion on the intersection of AI, trust, and journalism. Don't forget to subscribe for more episodes and updates on upcoming webinars!Key Topics:01:53 - Introduction to David ByrneWe kick off the episode by introducing David Byrne, detailing his extensive background in digital advertising at major companies like Google, Spotify, and TikTok. Now the founder of TrustRaise, David focuses on building trust and safety in digital advertising. The conversation begins with his career transition and what led him to start TrustRaise.05:10 - The Mission of TrustRaiseDavid delves into TrustRaise's core mission, explaining how the company is dedicated to creating a trustworthy and sustainable digital ads ecosystem. He discusses the tools and strategies they use to help businesses mitigate risks and safeguard their brands. This section also covers how TrustRaise is positioning itself as an industry leader in addressing brand safety challenges.09:15 - Collaborating with Journalism OrganizationsDavid shares how TrustRaise collaborates with various journalism organizations to enhance brand safety and credibility. He discusses the challenges journalists face in the digital age and how TrustRaise supports them in maintaining their integrity while leveraging digital advertising.13:59 - Empowering Journalists and Building Online CredibilityThe conversation shifts to how TrustRaise empowers journalists, particularly those in remote or underrepresented areas, by providing tools and resources to enhance their online credibility. David emphasizes the need for accessible and affordable AI tools to help journalists protect their digital identities.17:49 - Digital Twins and AI's Impact on Digital IdentityDavid introduces the concept of digital twins—AI-generated replicas of individuals' online presence—and discusses the implications for privacy and identity. He expresses concerns about AI companies using publicly sourced data to create these digital twins without consent, leading to potential identity theft and privacy invasions.22:01 - Global Accessibility and Affordability of AI for JournalismThe discussion moves to the global reach of AI tools in journalism and the barriers preventing many journalists from accessing these technologies. David highlights platforms like Legitimate, which are making strides in democratizing AI for journalists worldwide.26:48 - TrustRaise’s Partnership with ZEFRDavid explains TrustRaise's collaboration with ZEFR, which specializes in content targeting and brand safety. This partnership enhances TrustRaise's ability to combat misinformation and protect brands in the digital space.31:01 - The Importance of Funding Quality JournalismThis segment addresses the critical issue of funding in journalism. David shares his thoughts on how declining ad revenue impacts journalism quality and the need for alternative funding models like subscriptions and public funding.34:34 - Diversifying Revenue Streams for Sustainable JournalismDavid discusses the need for multiple revenue streams to sustain journalism today. He suggests combining traditional advertising with newer models like Patreon subscriptions and public funding to create a more resilient financial foundation.38:09 - The Significance of Personal Brand TrustThe conversation shifts to the importance of personal brand trust in the digital age. David emphasizes that trustworthiness often outweighs technology and shares examples of how authenticity and transparency are crucial for journalists.40:57 - How Stand-Up Comedy Improves Storytelling SkillsDavid shares how his experience with stand-up comedy has helped him build confidence and refine his storytelling skills, drawing parallels between comedy and public speaking.45:11 - Key Topics from the Brand Safety SummitDavid recaps key discussions from the recent Brand Safety Summit, highlighting the growing concerns around AI-driven content and its ethical implications.48:13 - The Hotel Mix-Up StoryThe episode concludes with a humorous story about a hotel mix-up involving David's name, adding a personal touch to the conversation.Best Quotes:AI and Digital Privacy:"Imagine coming home to find someone had taken photos of everything in your house, planning to replicate it down the street. This is akin to what AI does with your digital presence."— Dave Byrne (00:18:34 - 00:19:05)Access to Quality Journalism:"The most underappreciated journalists are those on the ground in remote areas, working tirelessly to tell the local stories that matter."— Dave Byrne (00:24:28 - 00:24:49)The Impact of Defunding News:"Defunding news is empowering the creation of an internet filled with substandard content, as newsrooms set the highest standards for publication."— Dave Byrne (00:31:14 - 00:31:34)The Risks of Public Funding Alone:"My concern with public funding is that it often becomes tragically politicized."— Dave Byrne (00:36:16 - 00:36:24)Additional Information:Explore TrustRaiseFollow David Byrne on LinkedInLearn more about the Brand Safety SummitCall to Action:To support my work and gain exclusive access to additional AI-related content, consider becoming a patron at Patreon.Stay tuned for more insightful episodes exploring the intersection of AI and journalism. Subscribe to my newsletter at yumiwilson.me and connect with me on LinkedIn and other social media channels to stay updated on the latest offerings and coaching opportunities. Follow Yumi: https://yumiwilson.me https://www.linkedin.com/in/yumiwilson/ Sponsored By: Saspod https://saspod.com/register?refcode=ProfYumiQcLU
Highlights:Harnessing AI to Enhance Local Journalism[00:02:19] Paris Brown shares how the Baltimore Times uses AI for tasks like transcription, spell-check, and digital content management, enabling the team to focus on community engagement and in-depth reporting.The 'Petals of Resilience' Project: A Case Study in AI Innovation[00:07:23] An exploration of how AI, VR, and AR bring the history of Black bicyclists in Baltimore to life, creating immersive experiences that engage diverse audiences.Navigating Ethical Challenges in AI[00:05:02] The conversation covers ethical considerations of AI in journalism, including transparency, responsible use, and maintaining traditional journalistic standards.Forming Strategic Partnerships to Drive AI Initiatives[00:22:59] Paris discusses how collaborations with tech companies enable the Baltimore Times to experiment with AI-driven projects like Zing Frog AI, enhancing their content and community impact.Future-Proofing Journalism Through Technology[00:31:12] Paris outlines strategies for engaging younger audiences, creating new revenue streams, and sustaining local news through innovative technologies.Advice for Journalists Entering the Digital Age[00:34:21] Paris offers practical advice on leveraging technology, maintaining integrity, and using social influence positively.Top Quotes:"AI is a tool that can help us be more efficient, but it can't replace the human element that makes local journalism so vital."Paris Brown [00:05:30]"Small newsrooms have the agility to experiment and innovate without the red tape of larger organizations."Paris Brown [00:02:42]"We’re not just using AI to tell stories; we’re using it to create experiences that connect with our community in new and meaningful ways."Paris Brown [00:07:50]Resources Mentioned:Petals of Resilience ProjectGoogle News InitiativeKnight Foundation's AI and Journalism ReportConnect with Paris Brown:Twitter: @ParisBrownLinkedIn: Paris BrownEmail: parisbrown@baltimoretimes.comConnect with Yumi Wilson:Website: yumiwilson.meTwitter: @YumiWilsonLinkedIn: Yumi WilsonPatreon: Support the AI in Journalism Podcast Follow Yumi: https://yumiwilson.me https://www.linkedin.com/in/yumiwilson/ Sponsored By: Saspod https://saspod.com/register?refcode=ProfYumiQcLU
In this episode, Yumi Wilson and Dave Isaac discuss the best practices for using AI tools like ChatGPT, Grammarly, Otter.ai, and Claude to enhance journalistic workflows without compromising authenticity. They explore how AI can handle tedious tasks, help with customization, assist in fact-checking, and to improve content creation—all while ensuring the human touch remains integral to the storytelling process.Highlights:[00:00:00] Introduction: Yumi welcomes Dave Isaac back to the show and sets the stage for discussing AI in journalism.[00:01:16] Optimizing Workflow: How AI tools can automate repetitive tasks, such as drafting newsletters and transcribing interviews, while keeping creative control.[00:05:24] Customizing AI Tools: Tips on using custom instructions to align AI-generated content with your style and audience.[00:11:22] Verifying AI Outputs: Importance of fact-checking AI-generated content to avoid inaccuracies or fabricated quotes.[00:22:33] Future of AI in Content Creation: Discussing the evolution of AI tools, the challenges of maintaining authenticity, and the role of journalists in the AI-driven world.Best Quotes:1. "People often go for the home run... You don't need that. Take some singles and doubles, play small ball." — Dave Isaac on using AI tools efficiently without over-reliance.2. "Thank goodness that you have a fact-checking process."* — Dave Isaac emphasizes the critical role of verifying AI outputs.3. "AI offers incredible potential for journalists and communicators, but it's not a magic solution." — Yumi Wilson on the need for responsible AI use.Resources Mentioned:ChatGPTGrammarlyOtter.aiClaude by AnthropicLegitimate.netYESEO by Ryan RestivoMonica AICall to Action:Connect with Yumi:
For more insights on leveraging AI in journalism and personalized coaching to maintain your authentic voice while using AI tools, visit yumiwilson.me. You can also join Yumi's free webinars or book a one-on-one coaching session to take your content strategy to the next level.To support my work and gain exclusive access to additional AI-related content, consider becoming a patron at Patreon. Follow Yumi: https://yumiwilson.me https://www.linkedin.com/in/yumiwilson/ Sponsored By: Saspod https://saspod.com/register?refcode=ProfYumiQcLU
In this episode, Emmy Award-winning journalist Olivia Smith shares her journey from a teenage reporter to a leading expert in next-generation storytelling at Disney and ABC News. Olivia discusses the importance of solid storytelling in the age of AI, offers practical advice for young journalists to overcome fears, and explores innovative techniques using drones and 360 cameras. She also highlights the evolving role of AI in journalism education, emphasizing ethical considerations and transparency. Olivia talks about launching her consulting business to help professionals improve their on-camera presence and provides tips on leveraging social media to build a brand. Finally, she looks ahead at the future of journalism, affirming that AI is here to stay and encouraging journalists to learn and adapt.Episode Highlights:0:00 – Introduction: Yumi Wilson introduces Olivia Smith, an Emmy Award-winning journalist and AI enthusiast who has led innovations in storytelling at Disney, ABC News, and more. Olivia now teaches at USC Annenberg and runs Media Consulting Coaches.2:20 – Career Beginnings: Olivia shares how her journalism journey began with a front-page expose at age 15. She emphasizes the irreplaceable value of good storytelling in the age of AI.5:26 – Advice on Overcoming Fear in Journalism: Olivia discusses common fears among young journalists about approaching strangers and provides practical tips on finding stories organically.11:11—Innovative Storytelling Techniques: Olivia talks about experimenting with 360-degree cameras and drones at Disney and ABC News, highlighting the importance of adapting to new tools and technologies.17:14 – Debating the Need for a Journalism Degree: Olivia shares her thoughts on whether a college education is necessary for a journalism career, advocating for various paths to learning and emphasizing the importance of ethics and writing skills.21:49 – Role of AI in Journalism Education: Olivia explains AI's crucial role in journalism education and newsroom practices over the next decade, stressing the importance of ethical guidelines and transparency.28:41 – Founding Media Consulting Coaches: Olivia talks about starting her consulting business with her husband to help professionals improve their on-camera presence and content creation skills.43:27 – Adapting to Social Media: Olivia offers insights into how journalists can leverage social media to build their brands and reach a wider audience, emphasizing the importance of finding a focus and being consistent.53:37—Future of Journalism: Olivia predicts that AI is here to stay and encourages journalists to learn about AI tools to remain relevant in the industry. She also reflects on what might come next in the tech revolution beyond AI.Three Best Quotes:On Storytelling: “Stick with the storytelling, stick with the reporting, and it's really going to shape you as a journalist. Good stories can’t be replaced by machines.” (Timestamp: 2:45)On Overcoming Fear: “Have faith in yourself. It's scary at first, but if you see someone you want to approach, just take a deep breath and go for it. Be polite, smile, and 99% of the time, they will be receptive.” (Timestamp: 7:14)On AI in Journalism: “AI can be like your coworker—something you can work with, but not something that should do your work.” (Timestamp: 24:02)Links to Resources:Olivia Smith's LinkedIn: Olivia Smith on LinkedInMedia Consulting Coaches: Visit Media Consulting CoachesOlivia's Blog - Get Savvy with Social: Read Olivia’s BlogPoynter Institute on AI Ethics: AI Ethics for NewsroomsConnect with Yumi:Yumi Wilson on LinkedIn: Yumi Wilson on LinkedInPodcast Website: AI in JournalismNOTE: Credit to Otter.AI and ChatGPt for helping me write show notes a fraction of the time! Follow Yumi: https://yumiwilson.me https://www.linkedin.com/in/yumiwilson/ Sponsored By: Saspod https://saspod.com/register?refcode=ProfYumiQcLU
In this episode, Yumi Wilson welcomes AJ Green, a former Olympic weightlifter who pivoted to the world of AI after a debilitating injury. AJ shares his inspiring story of how he discovered the power of AI and went on to found AI Advantage Agency, a company dedicated to making AI accessible and affordable for startups, small businesses, and minority-owned enterprises.Highlights:AJ's personal experience with paralysis and rehabilitation led him to discover AI's potential in biomedical applications and accessibility.He obtained over 15 AI certifications in six months and immersed himself in online communities to understand technology usage.AI Advantage Agency creates custom AI solutions and chatbots prioritizing data privacy and ethical practices.Emotional intelligence is crucial in AI-powered interactions; AJ's team developed a therapy chatbot for veterans.AJ is committed to supporting minority-owned businesses and startups through partnerships with government organizations and foundations.He offers insights into GPT-4's capabilities, advancements in multi-modal AI, and Meta AI's open-source initiatives.Best Quotes:"This was the Biggest Shift Ever. Prior to 2022, I never thought that I possessed the capabilities or the intelligence to be in technology.""I actually looked at AI as the great equalizer for startups, small businesses, and minority-owned businesses.""The goal is, how can I scale my output while still remaining my genuine self, and, you know, human level of creativity?"More Information:AJ Green's AI Advantage Agency: https://www.aiadvantageagency.com/Yumi Wilson's Website: https://www.yumiwilson.me/Upcoming Webinar: "3 Easy Ways to Optimize Your LinkedIn Profile Using AI Tools"GPT-3 (OpenAI's language model): https://openai.com/blog/gpt-3-apps/Hume AI (emotional intelligence API): https://www.hume.ai/SEMrush (SEO and content marketing tool): https://www.semrush.com/Meta AI (open-source AI initiatives): https://ai.facebook.com/Liam Otley (AI influencer and community): https://www.youtube.com/c/LiamOtleyLizard AI (AI community and resources): https://www.lizard.ai/Call to Action:If you're a startup, small business, or minority-owned enterprise looking to leverage AI in your operations, visit AJ Green's AI Advantage Agency at aiadvantageagency.com. They offer custom AI solutions to help businesses of all sizes harness the power of artificial intelligence.To support my work and gain exclusive access to additional AI-related content, consider becoming a patron at patreon.com/AIProfYumi.Stay tuned for more insightful episodes exploring the intersection of AI and journalism. Subscribe to the podcast and connect with me on LinkedIn and other social media channels to stay updated on the latest offerings and coaching opportunities. Follow Yumi: https://yumiwilson.me https://www.linkedin.com/in/yumiwilson/ Sponsored By: Saspod https://saspod.com/register?refcode=ProfYumiQcLU
In this episode, AI in Journalism Host Yumi Wilson discusses the importance of optimizing your LinkedIn profile to enhance your personal brand and career success in the media industry. She provides practical tips and insights on crafting a compelling headline, effectively showcasing your job experience, and leveraging AI tools to streamline the profile optimization process.Highlights:[0:03:06] Yumi explains the concept of an authentic personal brand, emphasizing that it's not just about what you say you do, but how people feel about you when you're not in the room.[0:07:58] Yumi highlights the benefits of optimizing your LinkedIn profile, including increased discoverability, job opportunities, and the ability to build your brand as a thought leader in your field.[0:23:21] Yumi introduces the use of AI tools as a "game changer" in personal branding and LinkedIn optimization, emphasizing that these tools are meant to enhance your brand, not replace it.Best Quotes:"It's the feeling that you leave.""LinkedIn provides a platform where it's okay to talk about your expertise, it's encouraged.""AI is a tool to enhance your brand, not replace it."Resources:Yumi Wilson's website: Yumiwilson.meRegistration for the free webinar on September 26: Yumiwilson.meCall to Action:1. Review your current LinkedIn profile and identify areas for improvement.2. Register for Yumi's free webinar on September 26 to learn how to use AI tools to optimize your LinkedIn profile.3. Consider booking a consultation or resume/profile makeover with Yumi Wilson if you want personalized guidance. Follow Yumi: https://yumiwilson.me https://www.linkedin.com/in/yumiwilson/ Sponsored By: Saspod https://saspod.com/register?refcode=ProfYumiQcLU
Episode Highlights:[00:02:15] – How AI is Used in Newsrooms Today Ryan discusses various applications of AI in newsrooms, from machine learning for content personalization to natural language processing for automated text analysis. He explains how AI tools are transforming how stories are mapped, optimized, and shared.[00:07:30] – Introduction to YESEO Ryan introduces YESEO, a free Slack app developed during the Reynolds Journalism Institute fellowship. YESEO uses generative AI to suggest SEO-friendly headlines and streamline story processing in multiple languages, including Spanish, German, and Japanese. He shares how the app differs from general AI tools by focusing specifically on newsrooms' needs.[00:15:00] – Unique Features of YESEO Ryan highlights what sets YESEO apart from other AI tools: its seamless Slack integration, multilingual support, and ability to tailor SEO suggestions to different newsroom needs, from headline generation to pre-publication analysis.[00:18:45] – User Growth and Impact Ryan shares that YESEO has been adopted by over 500 workspaces since its launch in March 2023, and thousands of stories have been optimized through the app. He emphasizes how the tool has helped large and small newsrooms improve their SEO strategies and streamline workflows.[00:30:20] – Privacy and Security Concerns Ryan addresses data privacy concerns, explaining that YESEO employs strong encryption and ensures that all data remains private to the user. This feature is crucial for handling unpublished stories and sensitive information. He details how the app is designed to protect data and maintain journalistic integrity.[00:40:50] – Future of AI in Journalism Ryan offers insights into the future of AI in journalism, predicting gradual but impactful changes in how newsrooms integrate AI tools to enhance storytelling, engage audiences, and adapt to an evolving digital landscape.[00:53:10] – Advice for Aspiring Journalists Ryan shares practical advice for aspiring journalists, emphasizing the importance of building a diverse skill set that includes digital tools, analytics, and AI-driven content strategies to stay competitive.[01:02:00] – YESEO’s Future and Staying Ahead Ryan discusses his plans for YESEO's future development, focusing on how it will continue to adapt to newsrooms' evolving needs and provide value to journalists worldwide.Guest Background:Ryan Restivo is the creator of YESEO, a Slack-based AI tool designed to assist newsrooms with SEO optimization and content processing. With over 15 years of experience in digital media, Ryan's innovative work in AI has earned YESEO a finalist spot in the 2024 Online Journalism Awards for Excellence in AI Innovation.Top 3 Quotes from Ryan Restivo:1. “It's not about replacing human judgment with AI; it’s about enhancing it with the right tools to better serve communities with accurate and timely information.”2. “Even though I don’t have a journalism degree, I’ve found my place at the table by solving problems for journalists. It’s all about finding those points where you can help people advance in their work.”3. “We’re still in the early stages, but the small steps we take today with AI could lead to massive advancements in how we deliver news and engage with communities.”Resources for Listeners:Register for Yumi's Free Webinar on Using AI to Boost Your LinkedIn Profile – Learn three powerful tips to enhance your LinkedIn profile and stand out in your industry.YESEO Website – Explore how this tool can enhance your newsroom’s SEO strategy and workflow.Knight Election Hub – Access free resources for newsrooms and journalists preparing for Election 2024.Yumi's Newsletter – Subscribe for updates on future webinars, coaching offerings, and podcast episodes.Online Journalism Awards – Learn more about the awards for which YESEO is a finalist.Engagement Opportunities:Connect with Ryan Restivo on LinkedIn to learn more about his work with YESEO and innovations in AI for journalism.Do you have questions or thoughts about today’s episode? Reach out to me on LinkedIn or leave a comment on my website! Please also leave a review or rate my show so more people can find out about it.Support Yumi on Patreon – Join my Patreon community to support the podcast and gain access to exclusive content, behind-the-scenes insights, and special perks!Stay curious and stay informed! Follow Yumi: https://yumiwilson.me https://www.linkedin.com/in/yumiwilson/ Sponsored By: Saspod https://saspod.com/register?refcode=ProfYumiQcLU
In this episode, Yumi Wilson interviews Caoimhe Donnelly, CEO of Legitimate, about how her platform supports independent journalists and combats disinformation. Caoimhe shares her inspiring journey from education to tech innovation, explaining how the challenges of the COVID-19 pandemic led to the creation of Legitimate.The discussion covers the suite of AI tools offered by Legitimate, which are specifically designed to enhance journalistic workflows, support local newsrooms, and incentivize news professionals. Caoimhe provides valuable insights into the ethical considerations of using AI in journalism and encourages experimentation with a critical eye.Listeners will learn about Legitimate’s partnerships with the EU, their efforts to develop a universal bio for improved source attribution, and their collaboration with universities to provide free tools and training to future journalists. This episode offers a comprehensive look at how AI can empower journalists and protect the integrity of news in the digital age.Listeners are also invited to register for Yumi’s upcoming free LinkedIn Live webinar on Sept. 26. In it, she will share three AI strategies to enhance LinkedIn profiles and elevate professional presence online. Registration is available at yumiwilson.me.Time Stamps and Key Themes:Journey from Education to Tech Entrepreneurship03:41: Impact of COVID-19 on disadvantaged schools from a teacher’s perspective.05:31: Caoimhe’s inspiration for starting Legitimate.net.Supporting Journalism in the Digital Age07:23: How Legitimate incentivizes journalists with custom-built tools to combat disinformation.AI and Technology in Journalism10:55: Overview of AI tools developed for newsrooms and journalists.16:44: Promoting author transparency across the internet.18:44: Integrating source bios into AI tools.21:04: Legitimate’s global fight against fake news.23:03: Collaboration with universities, evolving from portfolio features to student training.Supporting Local Journalism26:20: How Legitimate aids and supports local newsrooms.29:49: The mission behind providing free tools and grants to local journalists.32:02: Advice for journalists starting with AI tools.35:32: Privacy considerations and incognito mode in AI tools.37:01: Ways to support Legitimate.net.Notable Quotes:On Developing Technology for Journalists:“They [journalists] were trying to fit other pieces of technology into their day, rather than technology being built for them. And we thought, well, if we want to get journalists on board in order to combat disinformation, why not incentivize them by building all these tools?”— Caoimhe DonnellyOn Choosing a Brave Business Name:“We wanted to be the place for legitimate sources. If we're called Legitimate, then all of our journalists are, you know, legitimate journalists. So we were brave with the name.”— Caoimhe DonnellyOn Supporting Quality Journalism:“Every community deserves a news source that is reputable and reliable, and journalism really does touch on every aspect of society.”— Caoimhe DonnellyOn Collaborative Fact-Checking:“Within the fact-checking space in that EU group, there were numerous fact-checkers from different countries and communities all coming together to tackle it, because no one group can do it alone.”— Caoimhe DonnellyOn Empowering Future Journalists:“The initial concept was that our platform would serve as an archive or portfolio for students. That was attractive enough to get students to upload their work, and it’s grown from there.”— Caoimhe DonnellyAdditional Resources:Explore Legitimate’s Tools for Free: legitimate.netFollow Caoimhe Donnelly on LinkedIn: LinkedIn ProfileCall to Action:If you want to learn how AI can optimize your content and digital presence, register for my upcoming webinar, "3 Easy Ways to Optimize Your LinkedIn Profile Using AI Tools," by visiting yumiwilson.me.To support my work and gain exclusive access to additional AI-related content, consider becoming a patron at patreon.com/AIProfYumi.Stay tuned for more insightful episodes exploring the intersection of AI and journalism. Subscribe to the podcast and connect with me on LinkedIn and other social media channels to stay updated on the latest offerings and coaching opportunities. Follow Yumi: https://yumiwilson.me https://www.linkedin.com/in/yumiwilson/ Sponsored By: Saspod https://saspod.com/register?refcode=ProfYumiQcLU
In this episode of AI and Journalism, Yumi Wilson explores the intersection of artificial intelligence and journalism with AI analyst and author Melissa Lee Blanchard. Their conversation delves into the ethical challenges, transformative implications, and evolving role of AI in media and society. Melissa also shares insights from her forthcoming book, The New Turning: AI Manifesto for Modern Society, and reflects on her journey from fiction writing to real-world AI applications.Key Topics[00:00:09] The Intersection of AI and Journalism: Yumi kicks off the discussion by examining AI's transformative impact on journalism, emphasizing the critical role of ethics and human judgment in the digital age. [00:02:00] Neuralink and Human-AI Interaction: Melissa explores Neuralink's groundbreaking technology, its potential to enhance human capabilities, and the ethical concerns surrounding its development. [00:13:24] AI's Human-Like Behavior: A deep dive into AI's ability to mimic human emotions and interactions, with Melissa sharing her experiences creating AI that simulates friendships and personal connections. [00:28:20] Ethical Dilemmas in Predictive Policing: Melissa discusses the real-world implications of AI in law enforcement, focusing on the risks of predictive policing and the need for robust ethical oversight. [00:36:54] From Military to AI Expert: An inspiring look at Melissa's career shift from a logistics specialist in the US Navy to a leading AI analyst, highlighting how AI guided her transformation. [00:45:04] Empowering Women in Tech and AI: Melissa offers practical advice for women entering the male-dominated tech and AI fields, stressing the importance of specialized education and self-confidence. [00:47:55] The Future of AI in Media and Beyond: Yumi and Melissa explore AI's rapidly evolving role across industries, focusing on how journalists and communicators can leverage AI tools to enhance their work while maintaining their unique voices.Memorable Quotes:"AI is not just a tool; it's a rapidly advancing entity that advocates for itself and seeks human collaboration." "We must ensure that human oversight remains integral in AI-driven processes to prevent bias and maintain ethical standards." "AI is like a self-help guide combined with a super-intelligent partner, ready to help you transform your life."Call to Action:Enjoyed this episode? Hit the subscribe button and leave a review! To support my work and gain exclusive access to additional AI-related content, consider becoming a patron at patreon.com/AIProfYumi.If you want to learn how AI can optimize your content and digital presence, register for my upcoming webinar, "3 Easy Ways to Optimize Your LinkedIn Profile Using AI Tools." You can also subscribe to my newsletter! Follow Yumi: https://yumiwilson.me https://www.linkedin.com/in/yumiwilson/ Sponsored By: Saspod https://saspod.com/register?refcode=ProfYumiQcLU
Welcome to another fascinating conversation on AI In Journalism. In this episode, we discuss ethics and the future development of LLMs with our guest, Subramaniam (Subbu) Vincent – director of the Journalism and Media Ethics program at the Markula Center for Applied Ethics at Santa Clara University.
We'll explore the complex world of online advertising and its impact on journalism, including the precarious balance between ethics and revenue. Subbu will share insights on the antitrust case against Google, the challenges newsrooms face in competing for ad dollars, and the ethical considerations in developing new ad tech solutions.We'll also cover the controversy involving Perplexity AI and Forbes, touching on the legal and ethical stakes when AI reproduces journalism without attribution. Are we at risk of diminishing the value of journalistic labor in an AI-driven landscape? Is AI capable of providing reliable and emotionally resonant connections with humans, or are we attributing too much to these machines?
Join us as we question the direction of AI in journalism, from the reliability of Google search results to the shifting landscape of how younger generations consume news. This episode promises to be a critical evaluation of how technology is reshaping journalism and what this means for democracy and the dissemination of authentic stories.
Remember to subscribe for more thought-provoking discussions and share your thoughts and future topic suggestions with us. Now, let's dive into today's episode!
Time stamps:
(03:29) LLM’s tokenizing journalism for distribution.
(08:25) Perplexity AI acknowledges the new project has “rough edges”.
(12:19) Chatbot development.
(14:07) Human-like interaction illusions through machines.
(17:32) Concern about journalism becoming part of the LLMs.
(22:56) Ongoing issues of subjectivity in language, journalistic perspective and content.
(25:21) New journalism outlets need to challenge old and embrace democracy.
(30:50) News coming to us, rather than us finding the news.
(35:32) Subbu’s role at Markula in addressing challenges in journalism and AI.
(39:09) Recommendations on for ethics in news distribution.
(41:28) Business models of big tech firms and markets fail journalism.
(45:56) Ad tech struggles to distinguish news content from risk.
(49:37) Algorithms need to consider content and agency.
(51:11) Media industry lacks leverage and accountability.
Quotes:
"Are we headed to a future where journalists are merely laboring to supply tokens, pun intended to large language models and their applications?"
— Yumi Wilson (00:03:18 - 00:03:27)
"Are we tokenizing journalism literally because the use of power? The power to bring in people in the name of knowledge, and rightfully so, it's not like they're not distributing useful information, they are."
— Subbu Vincent (00:04:10 - 00:04:24)
"And I felt like what's ever going to happen to all the people who did the work and who wrote the articles and whose articles have a certain graphical interface to them, that have images, that have videos, that have methodology updates, that have some explanations of sourcing, none of that will be accessible to these users who are humans like you and me, unless they click and go through. But the click interest is already going down."
— Subbu Vincent (00:04:45 - 00:05:08)
"The dispute between Forbes and perplexity AI underscores the ongoing tension between AI companies and traditional media outlets, raising questions about the ethical use of content, proper attribution, and the future of journalism in an AI dominated landscape."
— Yumi Wilson (00:08:35 - 00:08:48)
"I'm just not a big fan of the jump from language capacity to news and information capacity because information itself is a judgment the human mind is making when encountered with a set of words."
— Subbu Vincent (00:12:19 - 00:12:32)
"My thing is, if you start with democracy, the job that journalists are doing, they're not doing just for information's own sake. That's the output of journalistic work."
— Subbu Vincent (00:18:35 - 00:18:46)
"Now I've been noticing lately, and I've been traveling a bit, that the Google search results on page one are mostly ads or it feels bot-like."
— Yumi Wilson (00:26:55 - 00:27:06)
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Further Info:
Follow Subbu Vincent on LinkedIn - https://www.linkedin.com/in/ndelkamiller/
“Perplexity AI Vs Journalism: The Risks We Need To Anticipate” - https://www.forbes.com/sites/subramaniamvincent/2024/06/25/perplexity-ai-vs-journalism-the-risks-we-need-to-anticipate/ “Perplexity CEO Aravind Srinivas responds to plagiarism and infringement accusations” - https://www.fastcompany.com/91144894/perplexity-ai-ceo-aravind-srinivas-on-plagiarism-accusations “What is Journalism and Media Ethics?” - https://www.scu.edu/ethics/focus-areas/journalism-and-media-ethics/
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Follow Yumi: https://yumiwilson.me https://www.linkedin.com/in/yumiwilson/ Sponsored By: Saspod https://saspod.com/register?refcode=ProfYumiQcLU