Making Scents Make Sense

With 8,000+ fragrance launches per year, consumers have never had so much choice. Whilst choice is great, it can be tricky to cut through all that olfactory noise and know where to start when discovering new fragrances. Enter KAORIUM and The Scent Sommelier™, whose aim it is to make fragrance discovery easier using AI technology. In this episode I speak with KAORIUM CEO, Ben Janoušek all about the large language model at the heart of their technology and how it is used, not as a replacement for sales staff, but as a tool to enhance their interactions with consumers, leading to richer customer experiences.You can find out more about KAORIUM on the brand's website: https://www.kaorium.com/Follow KAORIUM on instagram: https://www.instagram.com/discoverkaoriumBen's emotional connection scent is Polo Sport Extreme by Ralph Lauren.---This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com/You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense/I'm also on TikTok: https://www.tiktok.com/@makingscentsmakesenseYou can also check out my website at https://www.thomasdunckley.com/ Hosted on Acast. See acast.com/privacy for more information.

Sophie King went from being a fragrance creator on YouTube to starting her own fragrance brand, SOKI LONDON. She is a fragrance lover who turned her passion for perfume into a career. Her fragrances have "main character energy" (her words, not mine) and she's worked with British perfumers to create a unique fragrance brand that caters to people who love scents with bold personalities. In this episode, Sophie talks about her journey from YouTuber to brand founder, where her love of fragrance started, the challenges of starting a fragrance brand, and how being a part of The Fragrance Foundation UK's Next Gen Accelerator Programme has helped her develop her business.You can find out more about Sophie and SOKI LONDON on the brand's website: https://sokilondon.com/Follow the brand on instagram: https://www.instagram.com/sokilondon/Sophie's emotional connection scent is Jimmy Choo Eau de Parfum.---This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com/You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense/I'm also on TikTok: https://www.tiktok.com/@makingscentsmakesenseYou can also check out my website at https://www.thomasdunckley.com/ Hosted on Acast. See acast.com/privacy for more information.

Dimitri Weber is not your typical fragrance brand founder. Born in Belgium, he worked in the fragrance industry at brands like Cartier and YSL before finding himself making a home all the way down under in Australia. For his brand, the unique Goldfield & Banks, it's the natural botanicals of the Australian continent that form his inspiration. In this episode Dimitri and I chat all about his adopted home and how its flora and fauna, which often feel alien and unique, serve as constant inspiration. We also chat about the brand's most recent launch, the delightfully rich, powdery and textural Tales of Amber, and how he and perfumer Suzy le Helley dove deep into their olfactive imagination to reimagine the scent of New Zealand ambergris.You can find out more about Dimitri and Goldfield & Banks on the brand's website: https://www.goldfieldandbanks.com/Follow the brand on instagram: https://www.instagram.com/goldfield_and_banks_australia/Dimitri's emotional connection scents are Acqua di Parma (assorted), Ambre Sultan by Serge Lutens, Eau Sauvage by Dior, and Eau Dynamisante by Clarins.---This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com/You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense/I'm also on TikTok: https://www.tiktok.com/@makingscentsmakesenseYou can also check out my website at https://www.thomasdunckley.com/ Hosted on Acast. See acast.com/privacy for more information.

Lucy Sun is a fragrance content creator who has formed a community of scent lovers online through their popular Nosevember series. It's their aim to make fragrance accessible and relatable simply by talking about it. In this episode we talk about how to create community on social media, how their Nosevember series has changed over time, and how queer history and fragrance overlap.Follow Lucy on instagram: https://www.instagram.com/smell.the.artworkLucy's emotional connection scent is Le Mat by Mendittorosa.---This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com/You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense/I'm also on TikTok: https://www.tiktok.com/@makingscentsmakesenseYou can also check out my website at https://www.thomasdunckley.com/ Hosted on Acast. See acast.com/privacy for more information.

Alexandra Roos co-founded the unique fragrance brand Roos & Roos with her mother, Chantal Roos. Chantal is an industry legend who is responsible for the creation of iconic, blockbuster scents such as YSL's Opium, Issey Miyake's L'Eau d'Issey and Jean Paul Gaultier's Le Mâle. Alexandra is a trained musician, songwriter and composer and alongside Chantal, she has crafted a really special brand that explores the relationships between scent and music, mythology and more. In this episode we talk all about Alexandra's early exposure to fragrance and how she approaches creation, both in the realms of music and fragrance, in similar, yet different ways. Follow Roos & Roos on instagram: https://www.instagram.com/roosandroos/Find out more about the brand on their website: https://roosandroos.fr/Alexandra's emotional connection scents are Opium by YSL and Carnal Flower by Editions de Parfums Frederic Malle.---This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com/You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense/I'm also on TikTok: https://www.tiktok.com/@makingscentsmakesenseYou can also check out my website at https://www.thomasdunckley.com/ Hosted on Acast. See acast.com/privacy for more information.

Romy Kowalewski is the founder of Barcelona-based niche fragrance brand 27 87 and she approaches perfume creation in a way that is unfussy and without gimmick. She presents her fragrances in a clean, simple aesthetic that allows the scents to speak for themselves, and boy, do they have interesting things to say. In this episode we talk all about Romy's journey into starting the brand, how she was scent-aware from a young age, sniffing the products made in her parent's bakery, her views on dupes, and what the future holds for this most intriguing of brands.Follow 27 87 on instagram: https://www.instagram.com/27_87/Find out more about the brand on their website: https://2787perfumes.com/Romy's emotional connection scent is Wandervogel by 27 87.---This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com/You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense/I'm also on TikTok: https://www.tiktok.com/@makingscentsmakesenseYou can also check out my website at https://www.thomasdunckley.com/ Hosted on Acast. See acast.com/privacy for more information.

How important is a perfume's packaging? Is it all really about the juice? In this episode I'm joined by Vincent Villéger, an independent product, retail and packaging designer who has worked with a number of fragrance brands (Givenchy, YSL, Issey Miyake, Ataratma, Lili Bermuda) to create their perfume bottles and packaging. He also worked in house at Burberry for 8 years as Director of Packing Design under the tenure of Christopher Bailey. We talk all about how he has found a niche in the fragrance world and how he works with brands to design and manufacture bottles that represent their brands. It's a fascinating insight into an aspect of fragrance we often don't talk about.Follow Vincent on instagram: https://www.instagram.com/vv_luxurypackaging/Find out more about the brand on their website: https://www.villeger.net/ Vincent's emotional connection scent is Portrait of a Lady by Editions de Parfums Frederic Malle---This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com/You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense/I'm also on TikTok: https://www.tiktok.com/@makingscentsmakesenseYou can also check out my website at https://www.thomasdunckley.com/ Hosted on Acast. See acast.com/privacy for more information.

Is niche really niche anymore? Jun Lim, founder of Korean fragrance brand BORNTOSTANDOUT, wants to shake the industry up with bold and creative scents that challenge the status quo. In this interview we discuss Jun's origins as a fragrance lover/troll, the fragrance scene in Korea, and how he went from working in finance to starting his own brand. His approach to perfumery is unique. He pushes the boundaries, challenging what perfume is and can be. Jun talks his creative process, his two recent collections and what is next for the brand.Follow BORNTOSTANDOUT on instagram: https://www.instagram.com/borntostandout.officialFind out more about the brand on their website: https://borntostandout.com/Jun's emotional connection scent is Blue Jeans by Versace.---This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com.You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesenseI'm also on TikTok: https://www.tiktok.com/@makingscentsmakesenseYou can also check out my website at https://www.thomasdunckley.com Hosted on Acast. See acast.com/privacy for more information.

Veronique Gabai has one of the most impressive fragrance industry CVs you'll ever come across. Throughout her career she has worked with a number of huge fragrance brands (Estée Lauder, Guerlain, Armani, to name just a few) to launch some hugely iconic products, including Armani's Acqua di Gio, Guerlain's Aqua Allegoria collection and DKNY Be Delicious. Not only that, but she has created her own eponymous fragrance brand which has a unique olfactory point of view. In this episode, Veronique talks about her career (including all those iconic creations), how she approaches fragrance development, and how she believes fragrance is an emotional product.Follow Veronique on instagram: https://www.instagram.com/veroniquegabaiFind out more about the brand on their website: https://veroniquegabai.com/During the episode we sniffed the following from the Veronique Gabai Collection: Sexy Garrigue, Eau d'Azur, and Eau de la Nuit.Veronique's emotional connection scent is Souvenirs de Tunisie.---This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com.You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesenseI'm also on TikTok: https://www.tiktok.com/@makingscentsmakesenseYou can check out the substack post I mentioned here: https://substack.com/home/post/p-170707619You can also check out my website at https://www.thomasdunckley.com Hosted on Acast. See acast.com/privacy for more information.

Marc-Antoine Barrois is the man behind one of the most groundbreaking niche fragrance brands on the market today. Coming from a background in couture, Marc-Antoine has worked exclusively with Givaudan perfumer Quentin Bisch to create a collection of fascinating, bold, and novel fragrances that are unlike any others - fragrances like Ganymede and Tilia. In this episode Marc-Antoine discusses his roots in couture, his creative partnership with Quentin Bisch, and how authenticity is important in his work. He also shares news about his new NYC boutique.Follow Marc-Antoine Barrois on instagram: https://www.instagram.com/marcantoinebarroisFind out more about the brand on their website: https://marcantoinebarrois.com/en-gbMarc-Antoine's emotional connection scent is Arpége by Lanvin.---This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com.You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesenseI'm also on TikTok: https://www.tiktok.com/@makingscentsmakesenseYou can also check out my website at https://www.thomasdunckley.com. Hosted on Acast. See acast.com/privacy for more information.

Historically there has been an entire gulf between the world's of fine fragrance and functional fragrance. This is no longer true. Consumers are wanting luxury olfactory experiences in all their scented products, whether those be body care products or laundry detergents. For this reason we've seen a number of brands put high quality fragrances into functional products. AKT London is perhaps the one brand that has done this in the most effective and exciting way. In this episode I chat with AKT's founders Ed Currie and Andy Coxon about how they went from actors to deodorant makers, and how they approach fine fragrance in a functional way.Follow AKT on instagram: https://www.instagram.com/akt_ldn.Find out more about the brand on their website: https://www.aktlondon.comEd's emotional connection scent is Abercrombie & Fitch Fierce and Andy's is a nostalgic wooden fence.---If you want to support me and the running costs of the podcast you can tip me at https://ko-fi.com/makingscentsmakesense.You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense.I'm also on TikTok: https://www.tiktok.com/@makingscentsmakesenseYou can also check out my website at https://www.thomasdunckley.com. Hosted on Acast. See acast.com/privacy for more information.

On this week's episode I'm exploring the relationship between scent and music with British singer, songwriter, musician and producer Låpsley. We discuss the fragrances that she is obsessed with, how she has always loved the smell of leathers, and what inspired her to create 6 Hands, a scented candle to be burned whilst listening to her new album 'I'm a Hurricane, I'm a Woman in Love'.Follow Låpsley on instagram: https://www.instagram.com/lapsleyyyFind out more about Låpsley and her music, including gig tickets: https://www.lapsley.os.fanFor merch go to: https://www.lapsley.storeLåpsley's emotional connection fragrance is Amber Kiso by DS & Durga.---If you want to support me and the running costs of the podcast you can tip me at https://ko-fi.com/makingscentsmakesense.You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense.I'm also on TikTok: https://www.tiktok.com/@makingscentsmakesenseYou can also check out my website at https://www.thomasdunckley.com. Hosted on Acast. See acast.com/privacy for more information.

"Kushbu" is a Punjabi words that means "the enjoyment of smell". It's also the name of Perfumer Gurpal Singh Sahota's fragrance brand. In this episode I talk with Gurpal about how a snowboarding accident kick-started his journey to becoming a Perfumer and how he brings his East African, North Indian and British cultural background into his work. It's a fascinating insight into many different fragrant journeys.Follow Gurpal on instagram: https://www.instagram.com/kushbuperfumeryFind out more about Kushbu Perfumery: https://www.kushbuperfumery.comGurpal's emotional connection fragrance is Uomo? by Moschino.---If you want to support me and the running costs of the podcast you can tip me at https://ko-fi.com/makingscentsmakesense.You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense.I'm also on TikTok: https://www.tiktok.com/@makingscentsmakesenseYou can also check out my website at https://www.thomasdunckley.com. Hosted on Acast. See acast.com/privacy for more information.

In this week's episode I'm reporting live from Barnes Fragrance Fair. This annual fair shines a spotlight on independent British fragrance brands with an exhibition hall packed to the brim with brands and an impressive roster of talks and workshops. Barnes' founder Amanda Carr joins me pre-fair to talk about what inspired her to start such a unique event and I speak with a number of exhibitors on the day, roving reporter style, to try and capture some of the wonder of the event itself.Follow Barnes Fragrance Fair on instagram: https://www.instagram.com/barnesfragrancefair and Amanda Carr: https://www.instagram.com/wewearperfumeFor Barnes Fragrance Fair info head to: https://www.barnesfragrancefair.comMaya Njie on instagram: https://www.instagram.com/maya.njie.perfumesEau de Boujee on instagram: https://www.instagram.com/eau_de_boujeeOlfactive O on instagram: https://www.instagram.com/olfactive_oKaorium on instagram: https://www.instagram.com/kaoriumworldNancy Meiland on instagram: https://www.instagram.com/nancymeilandparfumsVallense on instagram: https://www.instagram.com/vallensefragrance---If you want to support me and the running costs of the podcast you can tip me at https://ko-fi.com/makingscentsmakesense.You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense.I'm also on TikTok: https://www.tiktok.com/@makingscentsmakesenseYou can also check out my website at https://www.thomasdunckley.com. Hosted on Acast. See acast.com/privacy for more information.

Communicating scent is difficult. Fragrance is a complex message and brands need PR professionals to get their messages and stories across to consumers effectively. This week I'm joined by PR guru Nicola de Burlet to talk all about the power of PR in perfume. Nicola has worked for a veritable who's who of luxury fragrance brands (Chanel, Givenchy, Gaultier, Alaïa, Elie Saab, BDK Parfums, Escentric Molecules - the list goes on) and has a wealth of experience in the industry. She shares her thoughts on why PR is so important and how it is ever changing in an industry that continues to evolve at pace.Follow Nicola on instagram @silverstylepages: https://www.instagram.com/silverstylepages and PR Studio +: https://www.instagram.com/theprstudiouk. Her website is: https://www.theprstudio.co.ukNicola's emotional connection fragrance is Le Mâle by Jean Paul Gaultier.For Barnes Fragrance Fair info and tickets head to https://www.barnesfragrancefair.com---If you want to support me and the running costs of the podcast you can tip me at https://ko-fi.com/makingscentsmakesense.You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense.I'm also on TikTok: https://www.tiktok.com/@makingscentsmakesenseYou can also check out my website at https://www.thomasdunckley.com. Hosted on Acast. See acast.com/privacy for more information.

In this episode I'm chatting with Arielle Weinberg and Katri Haas, co-owners of Washington-based fragrance boutique and brand Arielle Shoshana. Their journey is a unique one, with Ari being one of the OG fragrance bloggers before starting the boutique and brand, with Katri joining the company after having been a loyal customer. We talk about that journey but also how they've crafted a special space for perfume shopping as well as a fantastic collection of their own fragrances.Follow Arielle Shoshana on instagram @arielleshoshana: https://www.instagram.com/arielleshoshana and on TikTok: https://www.tiktok.com/arielleshoshanaAri's emotional connection fragrance is Taipei by One Day. Katri's are Durga by DS & Durga and Champaca by Ormonde Jayne.---If you want to support me and the running costs of the podcast you can tip me at https://ko-fi.com/makingscentsmakesense.You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense.I'm also on TikTok: https://www.tiktok.com/@makingscentsmakesenseYou can also check out my website at https://www.thomasdunckley.com. Hosted on Acast. See acast.com/privacy for more information.

Have you ever wondered how two perfumers work together to create a fragrance? In this episode I interview perfumers Julien Rasquinet (of CPL Aromas) and Paul Guerlain (of IFF) about their creative collaboration for the fragrance Lustre, which is part of Omani perfume house Amouage's Essence Collection. This is a fragrance with a unique brief, created in a unique way. Julien and Paul tell me all about how they worked together to interpret the brief and how relationships are key when creating something together.Follow Julien on instagram @julienrasquinet: https://www.instagram.com/julienrasquinetFollow Paul on instagram @paulguerlain: https://www.instagram.com/paulguerlainFor more information about Amouage and the Essences Collection head to https://www.amouage.com or follow Amouage on instagram: https://www.instagram.com/amouageofficial. The Essences Collection, including Lustre, can be found at Harrods.Julien's emotional connection fragrances are Guerlain Habit Rouge, Dior Fahrenheit, and Kenzo Pour Homme. Paul's are Guerlain Vetiver, Dior Homme, and Guerlain L'Heure Bleue.---If you want to support me and the running costs of the podcast you can tip me at https://ko-fi.com/makingscentsmakesense.You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense.I'm also on TikTok: https://www.tiktok.com/@makingscentsmakesenseYou can also check out my website at https://www.thomasdunckley.com. Hosted on Acast. See acast.com/privacy for more information.

On this inaugural episode of Making Scents Make Sense I wanted to speak with someone who knows all about demystifying the world of fragrance and who better to speak to than iconic "scentfluencer" Alice du Parcq? Alice is a fragrance and beauty expert, writer, and event host who has created a community of fragrance lovers all through her evocative, accessible, and no-nonsense way of speaking about scent. In this episode we talk about how Alice got into fragrance content creation and how she approaches communicating about fragrance.Follow Alice on instagram @aliceduparcq: https://www.instagram.com/aliceduparcqAlice's emotional connection fragrance is L'Ombre Dans L'Eau by Diptyque.---If you want to support me and the running costs of the podcast you can tip me at https://ko-fi.com/makingscentsmakesense.You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense.I'm also on TikTok: https://www.tiktok.com/@makingscentsmakesenseYou can also check out my website at https://www.thomasdunckley.com. Hosted on Acast. See acast.com/privacy for more information.