Differentiate or Die
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© Protagonist
Description
Deepdive episodes that tell a story of how brands successfully position themselves (or didn't) in the market.
76 Episodes
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It's one thing to create a competitive advantage, and another thing entirely to know how to clearly talk about it. Since the hard part has already been done, reach out to protagonist to help you through the easy part! Find us at protagonistcomms.co
We decided to do things a bit "differently" this time! See how differentiation matters in REAL TIME during this years Super Bowl.Find out more at protagonistcomms.co
Weave and Flora both made the same messaging mistake: their H1 headlines are so creative that visitors have no idea what problem they solve, forcing them to use the entire website to explain what should be clear in 5 seconds. When your headline is vague poetry instead of clear value, you’re making customers work too hard to understand if you’re even relevant to them.See how you can be clearer while differentiating a product at protagonistcomms.co
Scribe and Guide both promise the same thing: AI-powered SOP creation that saves you hours of documentation time. But when two products do the exact same thing with the exact same features, the winner isn’t who has better AI, it’s who picks a specific audience and owns them completely. We break down how one of these companies could dominate by saying “we only work with [specific industry]” instead of fighting over the generic “create SOPs faster” message.Learn how you can differentiate your product or service at protagonistcomms.co
Dollar Shave Club used to be a great example of differentiation via sales channel. Is it still messaging that differentiator, or was it just a wedge to get in the door?Find out by listening! See how you can create a wedge in your market today by visiting protagonistcomms.co
Have you ever wanted to make a movie, but you don't have the connections or ability to do so? Well, one of these companies lets you have a say in the movies that end up getting produced through their Studio. A triple threat differentiated value??? See how you can have all three at your company at protagonistcomms.co
Can unseasoned chicken be a differentiated message?? See what Cameron and Dallin think in this weeks episode of Differentiate or Die.Visit us at protagonistcomms.co to see how you can differentiate your business today!
While every other gym touts their machines and the best gym to strengthen your muscles, another gym is messaging completely differently. And its working. See how Vasa and Planet Fitness compete in the same industry with completely different messages.Find out how you can message differently at protagonistcomms.co
Both Cameron and Derrill are recent dads and diapers are a HUGE part of our lives! Some people are die hard Huggies fans and others are Pampers.Listen here to see how they could each message their diapers to steal market share from the other.Learn more at protagonistcomms.co
Although one of us may or may not have a problem with Augment saying that it's program comparable to having an MBA, is it actually good messaging?See how Augment tries to differentiate learning from online videos by creating a specific message for a specific target audience!Learn more at protagonistcomms.co
Why you must differentiate to stand out from your competitors! This episode is a prime example of social media flooding your feed with competition the instant you click on another companies ad. If you think you don't have to stand out from them, you will have to hope the dice rolls in your favor!See how you can not leave it up to luck in this weeks episode of differentiation or die. Learn more at protagonistcomms.co
In this episode of differentiation wars, we find differentiation within the grocery lanes of Sprouts and Trader Joe's. Both have very different types of customers, but neither message it clearly.See how lack of clarity and consistency can completely bury what makes a company special by listening today!Visit us at protagonistcomms.co to get started differentiating today!
Pest Control companies are a staple in Utah. Everyone knows someone who has sold pest control during their college years. But when a company knocks on your door selling pest control, are they any different from the pest control company that knocked on your door the day before?Listen to this episode to learn how even in saturated markets, you can find differentiated value. Learn more at protagonistcomms.co
Going from hot to cold! We found out last time how Hot Chocolate can be differentiated, what about ice cream??? The most beloved treat in the world, and someone has a differentiated value?See how Alec's and even Fat Boy message their products in this episode of differentiation or die.Visit us at protagonistcomms.co to get started differentiating you brand today!
Hot Chocolate Wars! Can a company like Stephens be outsmarted by a company like Knoops? Can they steal some market share at the very least?See how you can become differentiated by visiting us at protagonistcomms.co
Take a look at how to continue to differentiating your products and or services opens up new revenue streams and keeps you relevant against your competition.Netflix is one of the most innovative companies out there, and it continues to become differentiated (even if it doesn't clearly message it).See how your company can differentiate your message at protagonistcomms.co
Can computers actually get any better?? Well, maybe not better for everyone, but for a specific target audience that solves a specific need? Heck ya!See how Daylight computers differentiates the computer into a device that is like no other and how that product competes against a giant like Apple.If you want to force a comparison, be an orange, not a better apple. See more at protagonistcomms.co
In this episode of Differentiate or Die, Utah's permanent lighting scene gets a whole lot brighter. If someone wants to take the spotlight, there's room for messaging!All of these companies seem like they do the same thing, but could there be some sort of competitive advantage?Listen to see how even in the most saturated markets, a company can find a unique differentiator. See how you can too at protagonistcomms.co
FINTEC Differentiation! Can fintec find ways to differentiate their products and messaging? See if there is a difference between Acorns and Robinhood in this episode of Differentiate or Die.Visit us at protagonistcomms.co for help on differentiating your brand!
Nothing makes us more upset than a differentiated product that has stopped messaging their differentiated value. In this episode of Differentiate or Die, we dissect two companies that have competitive advantages in the same industry.Listen to the whole thing to find out who clearly communicates their differentiated value!
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