Township Marketing Podcast (TMP)

3 Episodes

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How SPAR and KasiD Have Transformed Township Grocery Delivery Through Trust and Collaboration

2025-11-2549:54

Delivering groceries in townships comes with unique challenges, but SPAR and KasiD show how collaboration, local insight and shared values can turn obstacles into opportunities. Blake Raubenheimer, Omnichannel Executive at SPAR Group, and Freddy Mahhumane, CEO of KasiD unpack how their partnership has created a working model for township grocery delivery. Key Discussion Points: - What makes township delivery different from suburban models - How trust drives consistent service and comm...

Inside the Township Economy: Trust, Price, and the Power of the Spaza Shop

2025-06-3054:54

In the first episode of the Township Marketing Podcast, we sit down with Brian Makwaiba (Vuleka) and Garth Fraser (Tiger Brands) to explore how brands engage township markets beyond the buzzwords. Far from being static or location-bound, the township economy is a living, evolving space driven by its people, culture, and entrepreneurial energy. Key takeaways : Township markets are not defined by geography, but by cultural and economic behaviour.Digitisation and traceability are unlocking...

About The Township Marketing Podcast

2025-01-0200:59

Dive into the heart of the township economy with Rogerwilco’s Township Marketing Podcast! Join us as we explore authentic customer experiences, emerging trends and innovative brand strategies in vibrant township communities. From the rise of the premium kasi shopper to the role of spaza shops, we explore what’s shaping this dynamic market. Featuring insights from experts, entrepreneurs, and influencers, our podcast offers a vivid look into township economies. Perfect for brand marketers, ...

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