Aspire with Emma Grede

Have you recently become a new founder and find yourself asking the question: Where should I spend my money when I’m just starting out? What matters most in the beginning, and what can wait? This mini-episode of Aspire with Emma Grede, brought to you by Shopify, will help you answer those questions. On today’s pod, Emma will help you decide which areas of your new business need attention and which areas can wait. When you’re building a brand from scratch, every decision counts. The way you invest in the earliest days has a massive impact on what your business becomes. Luckily, Shopify is a platform that actually lets you put your time and money toward the things that matter. Stay focused on your customer and product while Shopify helps you streamline all the decisions only you can make as a founder.  In this episode you’ll learn why: -Getting early products or prototypes into the hands of potential customers is one of the most important things you can do as a startup. -Social media, PR or a launch event alone will not create longevity or customer loyalty.  -Investing in things your customer will actually feel has a lasting impact. -There's a big difference between what looks valuable and what is valuable. If you’ve been thinking about starting something of your own, Shopify can help you take that first step. It’s built to make turning an idea into a business simple—from setting up your store to handling payments, inventory, and shipping. That way, you can stay focused on what really matters: bringing your vision to life. Explore what’s possible at shopify.com/aspire To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

What separates the entrepreneurs who start… from the ones who win? Harley Finkelstein (President of Shopify and the man who has worked with millions of founders) sits down with Emma Grede to reveal the hard-earned truths behind building a business that lasts. From the real reason most people never act on their ideas, to why the “golden age of entrepreneurship” is happening right now, Harley breaks down the mindset, tools, and strategy that turn dreamers into doers. In this conversation, Harley shares: -Why execution matters more than ideas -How to start a business with no money, no network, and no experience -The habits shared by the most successful founders on Shopify -Why the cost of failure has never been lower -What it takes to scale a business in today’s creator economy -The mindset shift every entrepreneur must make to succeed Emma and Harley go deep on the courage, grit, and resourcefulness needed to build something from nothing — and why someone watching this right now could be the next billion-dollar founder. If you’re an aspiring entrepreneur, a builder, or someone sitting on an idea you’ve been too afraid to start… this episode is your blueprint. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

What does it take to turn obsession into a billion-dollar beauty empire? In this episode of Aspire with Emma Grede, global makeup icon Charlotte Tilbury sits down with Emma to share how she went from a young girl with a dream to building one of the most powerful and influential beauty brands in the world. Charlotte opens up about the mindset behind her success — how belief, obsession, and relentless innovation helped her disrupt an overcrowded industry and create products the world didn’t even know it needed. She reveals the lessons she’s learned about leadership, confidence, and self-worth, and the unshakable drive that made her unstoppable. If you’ve ever doubted yourself, hit a wall, or wondered how to keep believing when no one else does — this conversation will change how you think about success. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Do you have a spark of an idea that feels like it has potential? This mini-episode of Aspire with Emma Grede, brought to you by Shopify, will help you realize if your spark has the potential to turn into a flame. On today’s pod, Emma offers solid steps to begin realizing your idea’s possibility. From identifying what problem your idea is solving to differentiating yourself from a crowded market, Emma guides you through the right questions to ask. Being an entrepreneur doesn’t mean changing your circumstances in a day...It’s a calculated journey that requires a step-by-step approach to test and learn. This is where a tool like Shopify starts to come in handy. Shopify isn’t just a place to sell things—it’s a platform that helps you test your idea. In this episode you’ll learn how to: -Name the problem your idea is solving to help people care about your product -Identifying your audience and asking yourself how willing are you to dedicate the time and effort -What can I bring to this solution that will set it above the rest?  -What sets you apart from the competition, your difference is your power.  If you’ve been thinking about starting something of your own, Shopify can help you take that first step. It’s built to make turning an idea into a business simple—from setting up your store to handling payments, inventory, and shipping. That way, you can stay focused on what really matters: bringing your vision to life. Explore what’s possible at shopify.com/aspire To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Reese Witherspoon may be known as America’s sweetheart — but behind the scenes, she’s built a billion-dollar empire that changed Hollywood for women everywhere. In this episode of Aspire, Emma Grede sits down with Reese to talk about the moment she stopped waiting for permission, the lessons she learned about money and ownership, and what it really takes to pivot in your career when everything looks successful from the outside — but you know you’re meant for more. From her first acting gig at 14 to founding Hello Sunshine and selling it for nearly a billion dollars, Reese opens up about: -How to recognize when it’s time to make a change -Why independence — not wealth — is real power -The biggest money mistakes women make (and how to avoid them) -What it means to truly bet on yourself If you’ve ever felt stuck, under-valued, or ready for your next chapter, this conversation will remind you: you are your own best investment. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Have you ever wanted to start a business but told yourself, not now, it’s not the right time? This mini-episode of Aspire with Emma Grede, brought to you by Shopify, might help you realize, there’s no perfect time to start a business. On today’s pod, Emma shares why she decided to become an entrepreneur and offers key insights from her journey over the years. From tips on how to discover your “why” to the importance of a platform that can support you, Emma reminds us that every business starts with a founder taking that first step.  In this episode, you’ll learn How to: -Identify your personal why and use it as your anchor -Move forward even when self-doubt shows up -Understand what entrepreneurship can truly offer to your life -Start small and build momentum one step at a time -How to create a support system that allows you to stay focused If you’ve been thinking about starting something of your own, Shopify can help you take that first step. It’s built to make turning an idea into a business simple—from setting up your store to handling payments, inventory, and shipping. That way, you can stay focused on what really matters: bringing your vision to life. Explore what’s possible at shopify.com/aspire To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

If you’ve ever felt like where you come from holds you back — or that success only happens for people with access — this conversation will change how you see yourself. Music mogul, entrepreneur and branding genius Steve Stoute joins Emma to reveal how he turned being underestimated into his advantage, using his roots, instincts, and connection to culture to build an empire that reshaped music, marketing, and business. You’ll learn how to: -Turn rejection into momentum -Use your background as your competitive edge -Build ideas that move culture — not just chase it Watch this if you’re ready to stop waiting for permission and start turning your story into your strategy. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Thinking about starting a business but don’t know where to begin? In this solo episode, Emma breaks down the 10-step blueprint every first-time founder needs to turn an idea into a real company. From testing your idea to understanding the completion and market landscape to building a brand, pricing for profit, and leading a team — Emma shares the lessons she’s learned building multiple brands into a global powerhouses.  This is the real, unfiltered roadmap to launching your business — no investors, no fluff, just the mindset, structure, and execution you actually need to succeed.   In this episode, you’ll learn:     •    How to start before you feel ready     •    Why execution matters more than ideas     •    How to research your market and find your customer     •    The smartest way to manage money and risk     •    Why brand and product have to deliver — every time     •    How to lead, hire, and grow sustainably To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Tracee Ellis Ross has built an extraordinary life as an award-winning actor, producer, entrepreneur, and visionary founder of Pattern Beauty. But behind all of that success is a woman who believes deeply in the power of words. In this episode of Aspire, Emma Grede sits down with one of her favorite women — and businesswomen — on the planet to talk about how Tracee’s intentional approach to language, therapy, and clarity has shaped everything from her relationships to her leadership. Tracee opens up about how she manifests with purpose, the patience it takes for ideas to bake, and why redefining success starts with what you say to yourself. This is an inspiring, grounded conversation about becoming who you are and using your words to build the life and business you want. Listen if you’re ready to: -Speak more intentionally -Redefine what success means for you -Build confidence from the inside out -Learn how your language can shape your success To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

If you’ve ever felt stuck, like no matter how hard you work, something’s holding you back, it’s probably not your talent or your hustle. It’s your mindset. In this solo episode, Emma Grede reveals how mastering your mind is the ultimate unlock for success, confidence, and peace of mind. She shares the exact mindset tools she’s used to build businesses, overcome fear, and turn self-doubt into fuel for growth. Plus, Emma announces her brand-new book, Start with Yourself, coming in 2026—a guide to building the mindset that changes everything. In this episode, you’ll learn how to: -Reprogram negative self-talk and handle haters with strength -Turn failure into feedback and fear into action -Build daily habits that wire your brain for success -Use visualization, gratitude, and self-compassion to level up -Celebrate your wins and protect your energy If you’re ready to stop holding yourself back and start building a mindset that works for you—not against you—this episode is where it all begins. Preorder Start with Yourself wherever books are sold, and share this episode with someone who’s ready to transform their life from the inside out. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

If you’ve ever wondered how to turn your personal brand into a thriving business, Paris Hilton has the answers. In this episode of Aspire with Emma Grede, Paris reveals the strategies that helped her turn her image into an empire — long before “influencer” was even a word. You’ll hear how she: -Built one of the most recognizable personal brands in the world -Turned consistency and authenticity into her biggest business assets -Evolved from celebrity to CEO of 11:11 Media -Used her platform for purpose — and built a legacy beyond fame This conversation is a masterclass in brand-building from the woman who started it all. Whether you’re launching a business, growing your influence, or reinventing yourself, Paris’s blueprint will show you how to do it — and make it last. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Aspire with Emma Grede is a finalist for Best New Podcast with Signal’s Listener Choice Awards!  Vote here. In this episode of Aspire, Emma Grede sits down with her husband, Jens Grede— media and retail investor, CEO of Skims, Chairman of Frame and founder of the Saturday Group.  Jens’ business acumen has been instrumental to Skims’ exponential growth, which has a current valuation of $4 billion.  They sit down for a candid conversation about what it takes to be both life partners and business partners. Emma and Jens open up about the lessons they’ve learned building brands like Skims and Good American, the rule that anchors their marriage, and why embracing risk and reinvention has shaped both their careers and their family life. They share honest reflections on balancing ambition with love, parenting with partnership, and excellence with vulnerability. Tune in for a real, behind-the-scenes look at how Emma and Jens make marriage and business thrive — together. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Aspire with Emma Grede is a finalist for Best New Podcast with Signal’s Listener Choice Awards!  Vote here. What if your brain holds the key to unlocking success, resilience, and joy? In this episode, Emma sits down with neuroscientist, executive coach, and MIT lecturer Dr. Tara Swart to explore how to harness the full power of your brain. Dr. Swart shares practical tools and cutting-edge science on stress, intuition, and neuroplasticity—proving that you can rewire your mind at any stage of life. Together, they dive into: Daily habits that build mental resilience and lower stress Why multitasking drains productivity—and what to do instead The science of intuition and how to trust it How creativity, nature, and beauty fuel brain health Why purpose and community drive long-term success This is a masterclass in making your brain work for you, not against you. If you’re looking for science-backed strategies to thrive at work, at home, and in life, this conversation is for you. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

On her birthday, Emma Grede reveals the simple system she uses to turn goals into reality. She shares the five questions that shape her yearly plan, the science behind habits that stick, and why tiny, consistent actions create massive change. Whether you want to grow your career, improve your health, or live with more intention, this is your blueprint for making it happen. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

From a video rental store to a corner office at Netflix. Emma sits down with Netflix Co-CEO Ted Sarandos as he reveals how he built one of the most influential companies in the world — and the leadership lessons he’s learned along the way.   You’ll hear Ted’s insights on:   Taking bold risks and trusting your gut Making the toughest decisions as a leader Why values and vision matter more than algorithms How to keep innovating even when you’re on top   Ted’s story is a masterclass in leadership, resilience, and ambition for anyone looking to grow in their career or business. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

What does it really take to build a brand from scratch — and what happens when you have to close the doors? In this candid conversation, Emma sits down with Diarrha N’Diaye, founder of the beloved beauty brand Ami Colé, to talk about the highs of launching a cult-favorite company and the heartbreak of shutting it down. Diarrha shares the behind-the-scenes realities of raising capital, entering major retailers, and navigating the pressure that comes with being one of the few Black women to raise over a million dollars in venture funding. She also opens up about resilience, community, motherhood, and why failure can be the most powerful teacher of all. If you’re an entrepreneur, a dreamer, or simply someone figuring out how to redefine success, this episode will leave you inspired — and a little braver. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

What’s really holding you back from the life you want? In this powerful conversation, Emma Grede sits down with Dr. Thema Bryant — psychologist, author, and pastor — to unpack the hidden stories, unresolved trauma, and self-sabotaging patterns that keep us from thriving. Together, they dive into: Why so many of us are standing on our own wings — and how to stop. The surprising ways fear of failure (and even fear of success) shapes our choices. Why women are conditioned to shrink their power — and how to reclaim it. The lingering scars of the pandemic we still haven’t healed. Practical tools for setting boundaries, rewriting old narratives, and living whole. Dr. Thema doesn’t just explain the psychology — she offers real steps for anyone ready to stop running, face the pain, and move from surviving to thriving.  If you’ve ever felt exhausted, unworthy, or stuck, this episode will give you the clarity and courage to finally break free. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

If you’ve ever walked into a room and felt the weight of being the only one like you, questioned whether you could take bold risks without losing yourself, or wondered how to build a career on your own terms, this is your episode. We dive into the mindset shifts that helped Donna Langley rise from a small town childhood on the isolated Isle of Wight in England with no Hollywood connections to becoming one of the most powerful women in Hollywood. She opens up about the moments of doubt, the gut instincts that overrode the data, and the unpopular decisions that ultimately paid off. She worked on billion-dollar blockbusters like Oppenheimer, Fast & Furious, and Mamma Mia and built her career on resilience, decency as a superpower, and finding your voice in rooms where you’re outnumbered. In her first-ever podcast interview, Donna shares the leadership lessons that helped her champion underdog stories, turn unlikely ideas into global hits, and lead with integrity in an industry famous for chaos. Donna Langley is proof that you can start from anywhere, trust your instincts, and build the career—and the life—you want. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

If you’ve ever felt the sting of being underestimated, been told your best ideas were too big, or wondered how to turn the next chapter of your life into a big win, this is your episode. We dive into the emotional highs and lows of being someone who refused to stay behind the scenes, the balance of motherhood and ambition and the gamble of betting on yourself when the stakes feel impossibly high. You'll hear how Kandi navigated the heartbreak of deals that fell through, leaned into vulnerability to write songs that became cultural anthems, and faced the drama of 'Real Housewives' cameras while protecting her sense of self.  Kandi gets real about being a Grammy winning hit maker crafting culture-defining hits like “No Scrubs,” launching businesses out of tough seasons, and the humility hack that keeps her grounded no matter how high she climbs. In this conversation, she shares the blueprint she’s built for making bold moves, trusting your gut, and using every platform—housewives drama, hit records, even home kitchens—to power a life that truly aspires. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

If you've ever felt underestimated, struggled with mom-guilt, or wondered if it's possible to truly balance ambition and personal peace, this is your episode. We dive into the emotional costs of overachievement, building a business as a mother of three, the moments of doubt when everyone underestimated her, and the heartbreaks that shaped her perspective on success and leadership. This isn't just a story of entrepreneurship and resilience; it's also about vulnerability, intuition, and learning to let go of perfection. Jessica Alba gets real about the success, the global fame, and her journey building the mega-successful brand, The Honest Company. In this deeply personal and honest conversation, Jessica opens up about her transition away from the company she poured her heart into, revealing what it felt like to hand over her "baby" to others. Jessica shares the inside story of what really drove her to start The Honest Company—her health struggles as a child, an allergic reaction that terrified her as a new mom, and her fierce determination to protect families everywhere from hidden toxins. Jessica Alba is proof that the strength to evolve comes from being true to who you really are, even in the toughest moments. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices