The CommonHouse Podcast

 What if you could measure the quality of every sales conversation and know exactly how to improve? In this episode of The Common House Podcast, Erin Fults, Director of Strategy and Training at Bridge Selling, reveals how their six-step "bridge" framework helps sales teams pinpoint pain, qualify leads, and replicate their best calls. Erin shares real-world case studies—like a company that jumped from $3M to $8M in monthly sales—and explains why objectivity, empathy, and clear next steps are reshaping the future of sales. Whether you're a founder still carrying the weight of closing or a leader coaching a team, this conversation delivers practical insights to help you move from guesswork to growth.

How do you build a brand that stands the test of time? Amanda Wells, founder of The Tell Agency, joins The Common House Podcast to share how authentic storytelling transforms businesses of every size. From her early days as a freelance writer to leading a team of creatives across the country, Amanda explains why the strongest brands aren't built on trendy logos or one-off viral campaigns, but on consistent messaging and stories that resonate.

 What does it take to grow from a solo freelancer to leading a thriving creative agency? Tripp Douglas, owner of Crema Design Studio, shares his journey—from designing alone in a home office to managing a team that serves clients across Mississippi and beyond. He opens up about balancing creativity with leadership, hiring for diversity of thought, giving constructive feedback, and creating timeless work that outlasts fleeting trends. Plus, Tripp explores the power of "white space" in design—and in life—for focus, clarity, and long-term success.

In this episode of the CommonHouse Podcast, hosts Tommy Kirkpatrick and Casey Combest break down why podcasting is one of the most powerful marketing tools in 2025. From building long-form trust to generating content that positions your brand as a thought leader, they share proven strategies to grow your business through authentic conversations. Discover how podcasts can complement your overall marketing strategy, create referral opportunities, and convert the right listeners into loyal customers. Whether you're just starting or looking to refine your approach, this episode is packed with actionable tips for businesses of all sizes.

What happens when bold creativity meets deep research and a culture of courageous collaboration? In this episode of the Common House Podcast, we sit down with Rob Bridges, CEO of Mad Genius, to explore the 20-year journey behind one of Mississippi's most disruptive creative agencies. Rob shares the story behind the company's unique name, their "five C's" hiring philosophy, and the lab-like approach that fuels award-winning campaigns—like the viral "Vaping is Cringe" project. From building a culture that demands brilliance to reshaping what clients expect from creative partnerships, this conversation is a masterclass in branding with impact, not just aesthetics.

Laura Johns of The Business Growers shares the strategy behind her "Know, Grow, Scale" framework that's helping IT and managed service providers break out of the exhausting cycle of referral-only business. From foundational brand work to smart scaling, Laura discusses why authority, content, niching down, and CRM systems are the real game-changers—and how to build a marketing engine that actually works.  

In this episode of the Common House Podcast, Casey and the team break down the most essential types of videos every business should consider—whether you're just starting out or looking to scale. From explainer videos and customer testimonials to behind-the-scenes storytelling, augmented reality, and immersive content, this conversation is packed with real-world insights, stats, and examples that help clarify what actually works. If you've ever wondered how to make video work for your brand without wasting time or money, this practical episode is for you.

What makes a brand truly premium? In this inaugural episode of the Common House Podcast, we sit down with Eric Evans and West Williams from Ramey—an agency with a 40-year legacy rooted in Mississippi but punching far above its weight. We explore their definition of a premium brand, the importance of strategy over tactics, and how authenticity drives today's most successful campaigns. Whether you're a brand builder, creative, or business owner, this conversation is packed with insight on building lasting client relationships, knowing your "why," and embracing both performance and brand marketing in the modern landscape.  

User-generated content may grab attention, but it's the blend with high-quality video and longform storytelling that creates lasting brand impact. In this episode, Casey and Tommy unpack the evolving world of digital content—from vertical video and video podcasts to AI-powered editing and personalized visuals. They share the practical strategies they've seen work—and the mistakes businesses should avoid.

 In this engaging episode of the Common House Podcast, we sit down with the hosts of the Bourbon and Business Podcast—Adam Horlock, Tyler Wiltshire, and Dakota Tate—for a candid conversation about what it really takes to grow a successful business in the Southeast. From gritty startup stories and unexpected celebrity run-ins to tactical advice on customer research, marketing strategy, and building trust, this conversation balances insight with humor. If you're a business owner, aspiring entrepreneur, or just someone who appreciates authenticity, strategy, and a good bottle of bourbon, this one's for you.