Built Different: Build Your Own Business

Growing your business requires more than just strategy; it demands a dedication to mental health and healthy lifestyle habits. Cultivate the right entrepreneur mindset, seek therapy if needed, and learn business tips to guide your path. Strong leadership and personal growth are essential components for long-term success. 📥 Download the FREE Late Start Creator Toolkit: https://stan.store/mayvrix 📩 Apply to Work With Us 1:1 or Join the Built Different Community: https://byobdifferent.com 📧 Join Our Email List for Weekly Tools, Insights, and Offers: https://mailchi.mp/mayvrix/disrupt 🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/built-different-build-your-own-business/id1813057464 📲 Follow us for daily strategy & creator advice: https://instagram.com/saralovestyle https://instagram.com/tilmonkeaton https://instagram.com/byobdifferent ⏱️ Episode Timestamps: 0:19 — “If you can’t sell something, you don’t have a business.” — the hard truth 0:43 — Why plateau happens and what stalls founders and creators 0:50 — How to pull yourself out of the hole (first steps) 1:15 — Learning as the lifeblood of content & business growth 1:47 — If you stop learning, you stop having something to teach 2:19 — Content fatigue, burnout, and the danger of trend-chasing 4:34 — Stop waiting for the “how” — act now and learn through doing 6:08 — Story: changing my brakes — why getting thrown to the wolves builds skill 7:50 — Overcoming analysis paralysis: start before you’re ready 9:18 — Real example: mentee charging $7,500/mo after investing in skill-building 10:26 — Fire the version of yourself that can’t scale the company 11:10 — Ego kills growth — when founders can’t let go 12:31 — The power of delegation and replacing yourself in roles that don’t scale you 14:11 — How to replace yourself without losing control (hiring & systems) 16:25 — Fitness, discipline and the correlation to business stamina 18:22 — Mental health, coaching, therapy — non-negotiables for founders 23:24 — Stuck? Collaborate, learn, and network outside your house 28:14 — “Becoming sticky”: bundle complementary services to make clients stay 31:33 — Two high-value skills to build now: sales + storytelling (how to package transformation) 37:00 — Pick complementary skills that expand your offering (marketing, ads, email) 39:52 — The final move: choose one new challenge, implement, and iterate 🔎 What you’ll learn in this episode How to diagnose a business plateau and the first 3 moves to break it. Why “doing more content” isn’t the answer — learning + execution is. Concrete ways to become indispensable (client stickiness playbook). The two non-negotiable skills every founder/creator needs today: selling and storytelling. How personal discipline (health, therapy, mentorship) ties directly to business outcomes.

Brands are shifting their approach to content creator partnerships, focusing less on likes and more on long-term strategy. To succeed, every content creator must operate like a media company, understanding the value of content creation and pitching to brands effectively. Focus on business growth and evolving with the current trends. 📥 Download the FREE Late Start Creator Toolkit: https://stan.store/mayvrix 📩 Apply to Work With Us 1:1 or Join the Built Different Community: https://byobdifferent.com 📧 Join Our Email List for Weekly Tools, Insights, and Offers: https://mailchi.mp/mayvrix/disrupt 🎧 Listen to the podcast: 👉 https://podcasts.apple.com/us/podcast/built-different-build-your-own-business/id1813057464 📲 Follow us for daily strategy & creator advice: 👉 https://instagram.com/saralovestyle 👉 https://instagram.com/tilmonkeaton 👉 https://instagram.com/byobdifferent

✨ Learn more & join the journey:  🌿 The Labyrinth Summit: https://thelabyrinthsummit.com 🌿 Join Argie’s Skool Community: https://www.skool.com/the-rg-life-1750 🚀 Apply for Business Mentorship: https://byobdifferent.com 📚 Resources to Build Your Business Different: https://stan.store/mayvrix   At 71, Argie Ligeros isn’t slowing down—she’s redefining what’s possible.   From being the first-ever hot yoga instructor to creating Power Yoga, Yoga for Athletes, and Yoga Sculpt… to teaching over 15,000 classes and training Olympic athletes, Argie has spent more than 50 years mastering not just the practice of yoga, but the art of resilience.   We traveled to Vail, Colorado, to experience her world—flowing through yoga in the mountains, sharing laughter, and diving into real conversations about building strength mentally, physically, and emotionally at any stage of life.   In this episode, you’ll learn:   How daily practice builds resilience you can rely on in every season of life   The mindset shifts that keep you energized, inspired, and strong—no matter your age   Why reconnecting with your body is the key to unlocking untapped potential   The story behind The Labyrinth Summit, her luxury wellness retreat in Vail   Whether you’re stuck in your practice, your career, or your personal life—this is your blueprint for breakthrough.

It's time to invest in yourself by learning new skills. Using social media as a tool and developing strong communication skills will help you achieve your goals. Focus on personal growth and learning branding to further your knowledge. 📥 Download the FREE Late Start Creator Toolkit: https://stan.store/mayvrix 📩 Apply to Work With Us 1:1 or Join the Built Different Community: https://byobdifferent.com   📧 Join Our Email List for Weekly Tools, Insights, and Offers: https://mailchi.mp/mayvrix/disrupt    📲 Follow us for daily strategy & creator advice: 👉 https://instagram.com/saralovestyle 👉 https://instagram.com/tilmonkeaton 👉 https://instagram.com/byobdifferent  

📥 Download the FREE Late Start Creator Toolkit: https://stan.store/mayvrix 📩 Apply to Work With Us 1:1 or Join the Built Different Community: https://byobdifferent.com 📧 Join Our Email List for Weekly Tools, Insights, and Offers: https://mailchi.mp/mayvrix/disrupt Going viral doesn’t mean you’re getting paid. In this episode of the Built Different Podcast, Sara Lovestyle and Tilmon M. Keaton break down the biggest trap creators fall into: mistaking visibility for revenue. If you’re a content creator chasing views and wondering why you’re still broke, this conversation is your wake-up call. We dive into the hard truths behind monetization, the broken promises of platform payouts, and how to actually build a business that pays you back. From building the wrong audience to going viral with no offer or system in place—we cover it all. This episode is a must-watch for any creator serious about building a profitable brand that lasts. ⏱️ Timestamps: 01:07 – Viral ≠ Financial Success  04:10 – Why You’re Not Monetizing (Even If You’re Growing) 05:31 – The Danger of Attracting the Wrong Audience 08:04 – YouTube Hours & The Reality of Getting Monetized 11:05 – The Cost of Creating Content You Don’t Love 12:20 – The Shift from Creator to Business Owner 15:26 – The Illusion of the Algorithm (and How to Beat It) 17:15 – Your Viral Video Isn’t Enough—Here’s Why 20:15 – The 3 Things Holding You Back From Real Monetization 23:33 – TikTok Shutdown Warning: What You Need to Do NOW 27:01 – The System: Offer, Funnel, Content (in That Order) 31:09 – No Feedback Loop = No Growth 33:15 – If Your Viral Content Doesn’t Match Your Brand, You Lose 36:00 – Why We Stopped Making Viral Content (and Made More Money) 38:09 – 100 Likes > 30 Million Views (If You Know What to Do With Them) 40:02 – Pick a Problem, Pick a Person, Pick a Platform

Brutal truth: It’s not your deck. It’s your direction. In this episode of the Built Different Podcast, investor and startup advisor Sara Hood breaks down the 7 unfiltered reasons your startup isn’t getting funded — and how to course correct before your next pitch. If you've been getting "No" from VCs, this video is your wake-up call. Sara has helped founders raise millions in venture capital, sits on over 10 advisory boards, and invests in the most underfunded demographic in the country. She doesn’t sugarcoat—and that’s exactly why you need to hear this. 💥 Don’t just build a business. Build DIFFERENT. 👇 Timestamps: 00:00 – Intro: It’s not the market. It’s YOU. 00:25 – Why VCs don’t invest in small ideas 01:10 – If your TAM doesn’t scream “category leader,” you’re already out 01:35 – VC is not a blessing—it’s a bet 02:21 – You’re selling an exit, not your effort 02:50 – Great businesses ≠ VC-backable businesses 03:14 – Why lifestyle brands don’t belong in the VC lane 03:45 – Speed = credibility (how VCs assess momentum) 04:10 – YC’s rule: “Build fast. Launch faster.” 04:32 – Are you pitching a product or a vision? 04:55 – Don’t tell me what it does—show me what changes when you win 05:23 – Timing kills more deals than bad ideas 05:45 – Fundraising is like surfing: catch the wave or miss it completely 06:10 – Founder-Market Fit: The unspoken edge 06:36 – Final thoughts + what to do next ✅ Subscribe for more hard truths, growth strategies, and founder playbooks from the Built Different Podcast.

🎯 Stop trying to prove yourself. Start building with purpose. 📬 Grab your Late Start Toolkit:  👉 https://stan.store/mayvrix   Imposter syndrome kills more dreams than failure ever will—but what if it’s not about confidence or competence at all?   In this episode, Tilmon shares how getting fired from a six-figure job led to building a six-figure business in under a year—not by pretending to be perfect, but by getting brutally clear on what mattered. This is the mindset shift that will free you from burnout, self-doubt, and the belief that you’re “not ready yet.”   You’ll walk away with: A simple way to overcome imposter syndrome starting today Tilmon’s exact daily structure to avoid burnout and stay productive The only 3 skills you need to master as a new entrepreneur   🎙 Listen to The Built Different Podcast:  👉 https://podcasts.apple.com/us/podcast/built-different-build-your-own-business/id1813057464  👉 Instagram: https://instagram.com/tilmonkeaton  👉 YouTube: @tilmonkeaton   ⏱ TIMESTAMPS  00:00 – Why imposter syndrome kills more dreams than lack of talent  00:28 – The truth: It’s not confidence, it’s clarity  00:49 – Getting fired → building a six-figure business  01:06 – Being “new” ≠ being “unworthy”  01:23 – How Tilmon turned experience into credibility  01:36 – Documenting your journey builds trust  01:55 – The danger of isolation while building  02:12 – Tilmon’s real productivity schedule (7AM–6PM)  02:44 – Rest isn't optional—it’s strategic  02:58 – Build your schedule around your energy, not your ego  03:10 – The 3 skills you actually need to grow a business  03:16 – Storytelling: Explain what you do and why it matters  03:29 – Sales: Solving real problems for real people  03:40 – Systems: If you can’t repeat it, you can’t grow it  03:54 – Small steps silenced self-doubt  04:07 – Start messy. Start anyway. Just don’t quit.  04:25 – Subscribe + get the Late Start Toolkit   Imposter syndrome can be crippling, but the key to overcoming challenges isn't just skill or confidence. Instead, focus on personal growth and gaining clarity to silence that self doubt. 

Download your L.A.T.E. Start Toolkit: https://stan.store/mayvrix/p/download-your-late-start-toolkit 📬 Join our FREE community for creators & entrepreneurs ready to scale: 👉 https://mailchi.mp/mayvrix/disrupt   💼 Want to work with our marketing agency? 👉 https://www.mayvrix.com/contact   🎧 Listen to the podcast: 👉 https://podcasts.apple.com/us/podcast/built-different-build-your-own-business/id1813057464   📲 Follow us for daily strategy & creator advice: 👉 https://instagram.com/saralovestyle 👉 https://instagram.com/tilmonkeaton 👉 https://instagram.com/byobdifferent   You're not behind. You're just uninitiated.   If you’ve been wondering whether you’re too late to start a business, launch your podcast, or get serious about YouTube—this video is the wake-up call you didn’t know you needed. We’re walking through the exact mindset shift, method, and real-life proof that it’s *never* too late to build something real.   This one is for the dreamers who refuse to die with the dream still inside of them.   ⏱ TIMESTAMPS 00:00 – The two types of entrepreneurs in 2026 00:21 – You didn’t miss the wave—you just haven’t started 00:43 – The real reason people feel “too late” 01:01 – Comparing your Day 1 to someone’s Year 5 01:23 – My first company went viral, but it wasn’t a real business 01:47 – I had no contracts, no systems—just chaos 02:06 – What a 35-year-old does with a dream 02:25 – Late bloomers who built billion-dollar brands 02:47 – The LATE Start Method:    L = Leverage what you already have    A = Acknowledge what’s holding you back    T = Test the market without overbuilding    E = Execute to build momentum 03:09 – Daily posting, daily commitment—here’s why it matters 03:33 – It’s not about when you start. It’s how long you stay in the game 03:48 – Grab the Late Start Toolkit (linked below) 04:00 – Final advice to build with what you already have   🧠 COMMENT: Drop “LATE” below if this gave you the permission you needed to begin 🔥 LIKE & SUBSCRIBE if you're committed to building your business, not just watching others do it 📥 SHARE this with someone who still thinks they missed their shot

📬 Join our FREE community for creators & entrepreneurs ready to scale: 👉 https://mailchi.mp/mayvrix/disrupt   💼 Want to work with our marketing agency? 👉 https://www.mayvrix.com/contact   🎧 Listen to the podcast: 👉 https://podcasts.apple.com/us/podcast/built-different-build-your-own-business/id1813057464   📲 Follow us for daily strategy & creator advice: 👉 https://instagram.com/saralovestyle 👉 https://instagram.com/tilmonkeaton 👉 https://instagram.com/byobdifferent   ⏱ TIMESTAMPS 00:00 – YouTube paid $70B to creators. So why are they still quitting? 00:25 – Creators are burnt out and broke: here’s why 00:51 – Posting every day and still no breakthrough? Watch this 01:30 – The #1 mistake creators make when chasing platforms 02:18 – The truth about trying to “be everywhere” without a team 03:05 – Your creativity is dying because you’re chasing brand deals 04:00 – Why repurposing content isn’t the easy fix they say it is 05:00 – How being multi-niche is confusing your audience 06:10 – What happens when brand deals stop coming in 06:56 – Why creators are quitting (and what to do instead) 07:17 – The BIG lie: more followers = more income 08:05 – What 2020-2021 taught us about creator revenue 08:42 – Social media is NOT the business. It’s the marketing. 09:30 – The problem with having followers who won’t buy 10:10 – The importance of defining your audience & building systems 11:00 – The brand deal rollercoaster: $0 months to $150K spikes 11:45 – How we turned social media into $76K/month revenue 12:30 – What recurring revenue can do for your mental health 13:05 – Burnout from pitching brands that don’t align 13:55 – Why brand misalignment is hurting your income 14:20 – You’re not a creator. You’re a business owner who creates. 15:25 – How our marketing company drives predictable revenue 16:00 – Recurring revenue vs. viral videos 17:00 – From burnt-out creator to strategic founder 18:00 – Why we left LA (and how to build your business from anywhere) 18:35 – Forbes proves the money is there—are you positioned for it? 19:15 – Why a $500 client is harder than a $50K one 20:00 – The money is in solving one person’s problem 21:00 – Social comparison is destroying your progress. Here’s what to do 22:00 – You’re watching our Step 78—don’t forget the 77 before it 23:00 – The real journey: $0 months, doubt, and daily grind 23:45 – Faith, fear, and showing up when it’s hard 24:10 – Content that solves a problem vs. content for the masses 25:00 – How to pitch brands (the right way) 26:00 – The final 3-step challenge to build a business that lasts

Everyone’s hyping up 2025 as the year to start a business—but most people are NOT ready for what that actually means. In this unfiltered episode, Tilmon Keaton and Sara Lovestyle break down the real mindset shifts you need to succeed in today’s economy. From why formal education is overrated to how moms are scaling six-figure brands from their kitchen—this is a masterclass in starting small, building slow, and staying real. You’ll hear stories of women building brands later in life, unexpected pivots that led to millions, and why “oversaturation” is just a fear-based excuse. Plus, Tilmon shares why his podcast didn’t need a studio—just a Zoom call and some belief. This episode is for the builders, the late bloomers, the broke creatives, and anyone who feels like they missed their shot. Spoiler alert: you didn’t. ⏱ TIMESTAMPS 00:00 – The truth about starting a business in 2025 00:58 – Why fear of starting is disguised as practicality 02:00 – The lie that “you’re too old” to build something new 03:38 – Your business can’t grow if YOU don’t 04:42 – You don’t need $50K to start—you need $50 of courage 06:00 – The $1,000 biz that became $275K/month 08:15 – The emotional toll of being a mompreneur 09:30 – Start with a Facebook group. Period. 11:00 – Why selling before you have a product actually works 12:40 – The “every niche is full” myth 14:00 – How chicken feathers turned into $1M in funding 16:05 – Start slow, but start 17:30 – Oversaturation is an algorithm-fed lie 18:50 – The reusable bag brand that took on Ziploc 20:20 – If we hadn’t started, none of this would exist 21:00 – Why “I need a degree” is the biggest excuse 22:00 – Action beats education every time 24:00 – Entrepreneurship is the biggest mental game you'll ever play 26:20 – Sara's journey from influencer to investor 28:40 – “I belong in every room I’m in” – the new mindset 29:30 – Your content isn’t underperforming, your messaging is off 30:50 – If your friends and family don’t support you—good 32:00 – You don’t need a business plan. You need a move plan. 34:10 – How to come up with a business idea that actually works 36:00 – From chocolate chip cookies to retail locations 37:45 – Don’t sleep on AI—it’s your silent business partner 38:50 – Stop waiting for permission. Start building. If you’re tired of waiting for the right moment, this is your sign: build anyway. 🔥 Like, Comment, and Subscribe if you’re ready to build something real. 👇 Drop “BUILD” in the comments if this episode lit a fire in you.

📬 Get the DISRUPT Framework + Weekly Business Strategy 👉 https://mailchi.mp/mayvrix/disrupt 📈 Want to work with the Mayvrix team? 👉 https://www.mayvrix.com/contact 🎧 Listen on Apple Podcasts https://podcasts.apple.com/us/podcast/built-different-build-your-own-business/id1813057464 📲 Follow Sara & Tilmon https://instagram.com/saralovestyle https://instagram.com/tilmonkeaton https://instagram.com/byobdifferent 👇🏾 Comment “SELL” to get our free sales playbook 👇🏾 Comment “BYOB” to join the Built Different newsletter What you’ll learn in this episode Your smartphone just out-muscled Madison Avenue. Creator-generated content is set to capture $185 B in ad dollars this year—and more than $1 T by 2030. In this deep-dive, Sara Lovestyle and Tilmon Keaton break down: Why brands like Unilever are hiring 20× more creators The hidden cost gap that’s killing traditional agencies Three ways founders can win right now: be the creator, partner with creators, or build a creator network How LinkedIn video is the ultimate cheat code for B2B growth Our $76 K rebound deal (after losing three six-figure jobs) and the mindset that made it happen If you’re still pouring budget into old-school ads, this conversation is your wake-up call—and your playbook. ⏱️ Timestamps 00:00 – Your phone vs. Madison Ave: $185 B shift 01:07 – The numbers behind creator domination 02:50 – WPP report & the $1 T ad forecast 04:30 – Traditional media’s cost problem 06:15 – Social is marketing, not the thing 08:05 – Community > followers: trust that converts 10:20 – Oversaturation myth & Jackie Aina’s edge 13:00 – Brand–creator alignment that actually sells 16:40 – Unilever’s 20× influencer plan & Cannes Lions scoop 19:20 – 3 roads for founders: be, partner, or network 22:00 – LinkedIn = cheat code for decision-maker reach 25:00 – Sara’s red-carpet growth hack (from takeover to paid host) 28:30 – Athletes, Walmart & the rise of retail studios 31:20 – YouTube eats TV: 200 B Shorts views per day 34:45 – Platform stack: IG, YT, TikTok—where to start 37:30 – Building a personal brand from zero: step-by-step 41:15 – Content pillars that sell while you sleep 44:00 – Founder storytelling that moves product 47:00 – The $76K comeback & resilience blueprint 48:40 – Key takeaways + next steps Ready to build your creator-driven growth machine? Subscribe for weekly deep dives on sales, branding & AI. Smash the 👍🏾 if today’s episode gave you an “aha!” moment. Share this with a founder who’s still buying billboards. #CreatorEconomy #MarketingStrategy #BuiltDifferent #BYOB #InfluencerMarketing

📬 Get the DISRUPT Framework + Weekly Business Strategy:  👉 https://mailchi.mp/mayvrix/disrupt 📈 Want to work with the Mayvrix team?  👉 https://www.mayvrix.com/contact   🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/built-different-build-your-own-business/id1813057464   📲 Follow Sara & Tilmon:  https://instagram.com/saralovestyle  https://instagram.com/tilmonkeaton  https://instagram.com/byobdifferent   👇🏾 Comment “SELL” to get our free sales playbook  👇🏾 Comment “BYOB” to join the Built Different newsletter   You don’t need money to start a business in 2025—you need mindset, skill, and creativity.   🚨 Founders, listen up: taking investor money too early can KILL your business   Sara shares why:   Some of the best-looking startups fail even with millions in the bank Passion is not enough to keep your business alive Most founders are pricing themselves out of sustainability Learning to sell is more important than hiring a sales team   And yes... launching before you’re “ready” is the only way to win   Whether you're a college grad, a laid-off employee, or someone with a big idea and no funding—this is the blueprint you’ve been waiting for.   ⏱️ Timestamps:  00:00 – The lie we’ve been sold about raising money  01:10 – Biggest mistakes founders make when pitching  02:25 – Why investors say no even when the product is good  03:45 – The problem with “follow your passion” advice  04:55 – Sara’s $16,000 mistake (and what she learned)  05:50 – Raise your damn prices: how to sell high-ticket  06:45 – The power of being unshakeable in your value  07:20 – Founders must learn to sell—no exceptions  08:05 – Launching before it’s perfect  08:40 – What taking investor money too early really costs you   🔥 If you're building something from scratch, this episode is your warning AND your playbook.

📬 Get the DISRUPT Framework + Weekly Business Strategy: 👉 https://mailchi.mp/mayvrix/disrupt   📈 Want to work with the Mayvrix team? 👉 https://www.mayvrix.com/contact   📲 Follow Sara & Tilmon: Instagram.com/saralovestyle Instagram.com/tilmonkeaton Instagram.com/byobdifferent   Sales 101: What Every New Business Owner Needs to Learn   If you’re building a business but still afraid to sell—you’re not building, you’re hiding.   In this brutally honest episode, Tilmon Keaton shares what every entrepreneur must understand about sales, rejection, and self-worth. You’ll learn how to reframe selling as a service, how to push through imposter syndrome, and why communicating your value isn’t optional—it’s essential.   Whether you're just starting or scaling, these insights will challenge how you think, act, and grow.   ⏱ TIMESTAMPS   00:00 – If you don’t grow yourself, you can’t grow your business 00:24 – Why being afraid to sell is a silent business killer 01:00 – Sales is storytelling: why psychology beats pressure 02:30 – The pivot vs. perseverance decision 03:11 – Innovate or die: the Blackberry business lesson 03:38 – The untold struggle of being a first-generation entrepreneur 04:10 – Rejection, imposter syndrome, and selling through fear 06:00 – Perseverance: the skill that separates winners 08:00 – From Dragon Ball Z to Toyota Avalons: how my sales journey started 10:30 – Why discounting is a sign of poor communication 11:40 – No one’s coming to save you—show up or shut it down 13:00 – If you don’t learn sales, your life gets harder

📬 Get the DISRUPT Framework + Weekly Business Strategy: 👉 https://mailchi.mp/mayvrix/disrupt   📈 Want to work with the Mayvrix team? 👉 https://www.mayvrix.com/contact   🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast...   📲 Follow Sara & Tilmon: Instagram.com/saralovestyle Instagram.com/tilmonkeaton Instagram.com/byobdifferent   👇🏾 Comment “SELL” to get our free sales playbook 👇🏾 Comment “BYOB” to join the Built Different newsletter   You don’t need money to start a business in 2025—you need mindset, skill, and creativity. In this episode of Built Different, Tilmon Keaton and Sara Lovestyle break down how they built a profitable business with $0. That’s right—zero startup capital, no angel investors, no VC checks. Just strategy, grit, and execution.   Forget what you’ve heard about needing money to make money. This conversation will flip that idea on its head and give you a roadmap to start from scratch.   Whether you're a college grad, a laid-off employee, or someone with a big idea and no funding—this is the blueprint you’ve been waiting for.   🎯 What You’ll Learn in This Episode: 00:00 – Why Waiting for Investors Is a Trap 01:00 – $47K in a Month with No Capital 02:15 – Why Having Too Much Money Can Kill Creativity 03:30 – Innovation During Economic Downturns 04:15 – Why the AI Job Disruption Is Your Advantage 05:00 – How to Monetize Your Skillset Right Now 06:15 – Real-World Examples of Zero-Dollar Startups 07:40 – How Airbnb, Instacart & Slack Started from “Failure” 09:00 – What to Do if You Had to Start Over from Scratch 10:00 – Creating Proof of Concept with No Cash 11:00 – The Nike Story: Creativity Over Capital 13:00 – From Selling Candy to Closing Sales: A Mindset Shift 14:15 – Why Free Services Lead to Paid Growth 15:30 – Validating Ideas with Real Conversations 16:30 – How to Pre-Sell Before You Even Have a Product 17:45 – The Jennifer Le Shoes Playbook (Pre-Order Magic) 19:00 – Scarcity, Status & $0 Marketing Strategies 21:30 – Selling Status Over Product 22:00 – Building Brand Desire Without Showing Your Face 23:00 – Free Marketing Through Content Creation 24:00 – Week-by-Week Blueprint to Build With No Budget 25:30 – The Power of Testimonials & Referrals 26:30 – Creating a 90-Day Plan to Scale Without Capital 27:45 – Final Thoughts: What Are You Building That’s Different?   🎤 Ready to build your business from nothing? Comment below and tell us what you’re starting.   💥 This episode is for the disruptors who refuse to let lack of funding stop their vision. Let’s build something that lasts.  

📬 Get the DISRUPT Framework + Weekly Business Strategy: 👉 https://mailchi.mp/mayvrix/disrupt 📈 Want to work with the Mayvrix team? 👉 https://www.mayvrix.com/contact 🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast... 📲 Follow Sara & Tilmon:  Instagram.com/saralovestyle  Instagram.com/tilmonkeaton  Instagram.com/byobdifferent 🎙️ Produced by Mayvrix – A full-service marketing agency helping creative entrepreneurs build disruptive, scalable brands. 👉 https://www.mayvrix.com 👇🏾 Comment “SELL” to get our free sales playbook 👇🏾Comment “BYOB” to join the Built Different newsletter Sales isn’t what you do to people—it’s what you do for them. If you don’t learn how to sell, your business won’t grow. Period. In this episode of Built Different, Tilmon Keaton breaks down the gift of persuasion—the one skill every entrepreneur needs to master if they want to scale with purpose. Most people associate sales with pressure and manipulation. But Tilmon’s perspective flips that belief on its head. Because when you understand how to guide people instead of push them, you stop sounding salesy—and start closing deals that actually change lives. 🎯 What You’ll Learn in This Episode: 00:00 – The Importance of Sales for Entrepreneurs 00:51 – Redefining Sales: It’s Not Manipulation 02:33 – The Role of Sales in Business Growth 03:52 – Understanding the Sales Process 04:47 – Internal and External Sales 05:43 – Conclusion: Mastering the Art of Persuasion

Get the DISRUPT Framework and exclusive business strategies in our free newsletter: 👉 https://mailchi.mp/mayvrix/disrupt Want to build a brand that actually breaks through? Work with the Mayvrix team: 👉 https://www.mayvrix.com/contact Innovation isn’t optional—it’s survival. In this episode of Built Different, Sara Lovestyle and Tilmon Keaton break down the DISRUPT Framework—the same methodology they use at Mayvrix, the marketing agency behind viral campaigns, six-figure launches, and brands that shift culture. You’ll learn how to position yourself in a noisy market, how to test bold ideas without overthinking, and how to actually build in public without burning out. If you’re tired of playing it safe or stuck in old strategies that no longer work, this episode will help you build the kind of business that lasts. If you want to future-proof your brand, stand out, and scale smart—this is your playbook. Follow Sara & Tilmon: Instagram.com/saralovestyle Instagram.com/tilmonkeaton Produced by Mayvrix – A full-service marketing agency helping creative entrepreneurs build disruptive, scalable brands. https://www.mayvrix.com Timestamps: 00:00 – The Importance of Innovation in Business 00:24 – The Rise of AI and Its Impact on Business 00:54 – Disrupting the Market: Strategies and Examples 04:47 – The DISRUPT Framework: Define and Decide 08:41 – The DISRUPT Framework: Identify and Simplify 19:36 – The DISRUPT Framework: Reimagine and Unleash 28:30 – The Evolution of Sara Lovestyle 28:51 – Building in Public: The Power of Transparency 31:29 – Position Yourself for Success 35:49 – The Importance of Testing and Iteration 45:07 – Actionable Steps for Entrepreneurs 51:24 – Documenting Your Journey 54:13 – Build, Test, Improve, Repeat 56:39 – Final Thoughts: Start Now

If you’re over-preparing, hiding behind your brand, or constantly underpricing your services—this episode is your wake-up call. I n this episode of Built Different: BYOB (Build Your Own Business), we break down the 3 most common mistakes keeping early-stage entrepreneurs broke and stuck. You'll learn how we closed a $15,000 deal with ONE phone call, and how using tools like ChatGPT and Claude can become your unfair advantage in 2024. We don’t just talk mindset—we give you proven strategies, revenue-generating templates, and AI-powered scripts you can implement today. 🔑 WHAT YOU’LL LEARN: How over-preparation is fear in disguise Why hiding on social is costing you real money How discounting your value creates bad clients The exact sales planning strategy we use to hit revenue goals How to use AI to build offers, calendars, scripts, and sales copy Why solopreneurs will win big if they implement faster 📥 Download the FREE Business Breakthrough Kit This includes our: ✔️ Revenue Planning Template ✔️ Cold Outreach Scripts ✔️ Action Tracker for Weekly Sales https://stan.store/mayvrix 🧠 TIMESTAMPS: 00:00 – Over-Preparation = Procrastination 00:27 – Why Most Entrepreneurs Fail (It’s Not What You Think) 01:17 – Meet the Hosts: Tilmon & Sara 03:35 – How We Closed a $15K Deal with One Phone Call 04:10 – The Real Power of AI (And Why You're Late) 07:04 – Mistake #1: You’re Over-Preparing 10:15 – Mistake #2: You’re Hiding from Visibility 15:52 – Mistake #3: You’re Undervaluing Your Offer 20:09 – When to Raise Your Prices (And How to Do It) 24:04 – How to Plan for $10K/Month in Revenue 25:05 – The Revenue Generating Framework (Action-Based Planning) 27:17 – Building a Calendar That Drives Results 30:17 – What To Do If You’re Afraid or Unclear 31:32 – Oversaturation is a Lie (It’s Only Crowded at the Bottom) 34:58 – The Truth About Mentorship, Consistency & Momentum 37:00 – What It Takes to Actually Break Through 38:00 – Join Our 3-Day Business Intensive 💬 READY TO BUILD? Drop a comment with your biggest takeaway or the mistake you’ve made—and we’ll reply personally. 📲 Want support in building your business? DM us on Instagram instagram.com/byobdifferent instagram.com/saralovestyle instagram.com/tilmonkeaton 📧 Or email us: info@mayvrix.com

Mayvrix | Where creative disruption meets strategy that actually works. We help founders, creators, and brands scale through results-driven marketing, compelling content, and storytelling that sells. Whether you're launching your first campaign or looking to level up your brand presence, we give you the tools, systems, and insights to make your message move. 🎯 What We Share Here: Marketing strategy breakdowns (that don’t waste your time) Behind-the-scenes of high-growth brand campaigns Client case studies and success stories Entrepreneur interviews + real business lessons Content creation and growth hacks Reels, ads, and email marketing that convert 📈 Built for founders who want to win. 🎥 Powered by strategy. Rooted in storytelling. 🔥 Always delivering value.