Creator Upload

This week on Creator Upload, we recap our trip to Dallas for VidSummit, where we had our first proper live event! We share some of the insights we learned from within the creator industry, including a few we didn't expect.Then, we break down a pair of traditional media powerhouses stepping into creator-land, as Live Nation backs Creator Nation and WME launches Creator Labs.Plus, we discuss why the Academy Awards bringing the Oscars to YouTube is a massive shift for the future of global television.00:00 Introduction & Losing Our Voices00:57 Why We Love VidSummit04:23 Our First Live Breakout Event06:55 Insider Brand Deal Secrets08:46 Reevaluating the Legacy of MCNs12:12 Live Nation Backs Creator Nation14:26 WME Unveils Creator Labs16:39 Can Agents Build Creator Businesses?21:49 The Oscars Come to YouTubeCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Josh returns from YouTube’s Made On 2026 event at Pier 57 in NYC with a firsthand look at all the major platform announcements. From custom homepage feeds and TV remote comments to new AI editing tools and voice protection DRM, we break down what these updates mean for viewers, creators, and advertisers.00:00 Introduction & Made On Event History04:28 Consumer Updates: TV Viewing Metrics, Posts & Comments09:30 Micro Dramas & Custom Feeds14:37 AI Shopping Search Capabilities17:52 Creator AI Updates: Ask Studio & Dynamic Thumbnails19:36 Video A/B Testing & Natural Language Editing22:14 Voice Likeness Protection & DRM23:41 Advertiser Updates & Brand Deal Metrics25:25 MrBeast Book Sales Analysis26:55 ScrollEd & The Future of ReadingCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

VidCon is officially teaming up with Cannes Lions and moving to Nashville, and Logan Paul just admitted to a $100 million mistake with his hydration brand, Prime.From the IAB Creator Fronts revealing a projected $44 billion industry spend by 2026 to a wild new AI scent marketing trend pitched at Brand Week, we cover the headlines you need to know.00:00 Coming Up00:20 Inside the IAB Creator Fronts04:11 Fox Creator Studios and Mad Realities06:04 A $44 Billion Creator Economy08:15 Brand Week and Scent Marketing13:19 Why Your Brand Needs a Scent16:13 VidCon and Cannes Join Forces21:13 VidCon is Moving to Nashville30:02 Logan Paul's $100 Million Mistake32:15 The Danger of Viral Creator Brands37:28 OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Did you know YouTube's public view counts might be vastly inflated?This week on Creator Upload, Lauren and Josh Cohen volley over why influencers are getting their credentials revoked at the US Open this year, and Wimbledon's preemptive bans for next.Then, we analyze YouTube's new "engaged view" metric that exposes over-counted public views, discuss Amelia Dimoldenberg's decision to end her incredible 12-year run of Chicken Shop Date, and react to 68-year-old former UTA CEO Jeremy Zimmer launching a Twitch talk show. 00:00 Welcome to Creator Upload01:10 Late Night Tennis and Targeted Ads02:32 US Open Kicks Out Influencers06:04 Wimbledon Bans Ring Lights Next Year08:20 Augusta National Regrets Dude Perfect12:40 YouTube's View Count Inflation Exposed20:49 The New Co-Viewing Metric Explained22:42 Amelia Ends Chicken Shop Date27:17 Ex-UTA CEO Starts Twitch Show30:18 Outro & Subscribe Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Is AI ruining our schools, and did a golf ad just ruin a massive creator brand?In this episode, we tackle the recent generative AI bans in NYC and LA schools, debating whether students should rely on artificial intelligence for their coursework. We also break down Google’s new warning to advertisers about keeping a "human touch" for better conversions, and we explore the massive new YouTube and Amazon shopping partnership. Finally, we unpack the explosive Good Good Golf and Callaway controversy, detailing how a disastrous parody ad led to severed deals, pulled merch, and massive industry backlash.00:00 Welcome to Creator Upload00:17 Schools Ban Generative AI02:26 The Flaws of AI in Education06:28 The Mystery Behind Josh's Whiteboard07:07 Google's Warning to AI Advertisers09:59 The True Power of YouTube Ads12:12 The Massive YouTube & Amazon Partnership14:37 A Bizarre Shipping Fulfillment Nightmare17:20 The Good Good Golf Controversy Explained19:22 Should Brands Give Creators Total Control?21:47 Creators Clashing With Traditional Golf24:20 Episode Wrap-Up and CreditsCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand