Creator Upload

OpenAI just bought a creator company (TBPN) for reportedly over $100M. What does this mean for the future of the creator economy?Guest co-host Avi Gandhi, founder of Creator Access Network (CAN), joins Josh to break down the biggest news of the week.Also: we dive into how NASA is streaming the Artemis II moon mission like a top-tier creator, and YouTube's aggressive push into living room TVs.Plus, Avi shares the story behind his Creator Access Network, which is designed to save creators money on their essential business tools.What you’ll learn:-- Why NASA is pulling 10 million concurrent viewers-- How YouTube is battling Meta and TikTok for "second screen" attention-- Why brands acquiring creators could be the next massive industry trend-- How the Creator Access Network helps creators save thousands on tech Creator Upload is your creator economy podcast, usually hosted by Lauren Schnipper and Joshua Cohen. Thanks again to Avi for serving as special guest co-host today.00:00 Introduction and Avi Gandhi returns01:01 NASA’s massive Artemis II livestream05:01 YouTube dominates living room TV screens08:06 The battle for the second screen14:15 OpenAI acquires tech talk show TBPN19:10 The future of creator company acquisitions26:13 Launching Creator Access Network (CAN)30:47 Creator Access Network pricing and perks36:02 IShowSpeed stars in new anime series40:50 Final ThoughtsFollow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

In this episode, Lauren and Josh break down YouTube's unprecedented move at their NewFronts presentation, where executives directly called out competitors like TikTok and Meta by name.We also explore TikTok’s brilliant new in-app integration with Cameo. Plus, we dive into Instagram’s new premium subscription and discuss whether brands funding their own web series is the next major wave of the creator economy.What you’ll learn:-- Why YouTube is urging advertisers to shift their social media budgets for an 86% higher ROI.-- How US creators can now sell and fulfill Cameo videos without ever leaving the TikTok app.-- The hidden perks of Instagram Plus, including anonymous story viewing and extended 48-hour story lifespans.-- Why major brands like Adobe and Crocs are funding the renaissance of branded web series.00:00 Intro & Passover Recaps01:12 YouTube's NewFronts Announcements01:50 YouTube Calls Out TikTok Onstage03:14 Claiming an 86% Higher ROI03:38 Is YouTube "Social Media"?05:43 Shorts vs. TikTok Audience Overlap06:39 The "Bring, Build, Boost" Strategy08:28 The Rise and Fall of Cameo10:24 Cameo Integrates Directly Into TikTok11:46 TikTok’s New Integration Playbook14:21 Instagram Tests Premium Subscriptions16:01 Anonymous Stalking vs LinkedIn Premium17:41 The Branded Web Series Renaissance18:28 History of Brand-Funded Content21:39 Outro & Where to ListenCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

This week: we sit down with Tubi's Rich Bloom to break down their massive new partnership with TikTok. We dive into how they identify short-form talent like Kelon Campbell to create feature films, and how creators retain ownership of their IP.Plus, Josh gives us the inside scoop from the NewFronts in NYC. From LinkedIn's swanky party to YouTube's AI search announcements and the rise of shoppable TV.Finally, we discuss the monumental legal verdicts against Meta regarding algorithmic harm to youth and what it means for the future of social media.What you’ll learn:-- How Tubi and TikTok transition short-form stars to long-form content-- The inside details on IP ownership and revenue sharing for creators on Tubi-- The biggest trends from NewFronts, including shoppable TV and AI creator search-- What recent court rulings against Meta mean for the future of social algorithms00:00 Welcome to Creator Upload01:05 Rich Bloom on Tubi & TikTok02:40 Terri Joe's Tubi Success04:25 Picking Creators for Long-Form07:40 IP Ownership & TikTok's Strategy13:50 Tubi's Funding & Rev Share16:16 Hollywood Meets Creator Content22:07 NewFronts 2026 NYC Recap28:36 Shoppable TV & AI Integration34:18 Major Meta Lawsuit Verdicts40:20 Will Algorithms Change?43:28 Wrap Up & OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

In this episode of Creator Upload, Lauren and Josh break down the biggest trends straight out of SXSW 2026. We explore Phil Rosenthal moving his hit show from Netflix to YouTube, iHeartMedia's launch of TikTok Radio, and Google's new push into the micro-drama space.What you’ll learn:-- Inside Jon Youshaei’s creator "masterclass" approach-- Why creator communities are becoming the new "third space"-- How big Hollywood names are capitalizing on YouTube's growth00:00 Recap of Josh at SXSW 202603:02 Jon Youshaei’s SXSW Keynote06:01 The YouTube Influencer Opportunity07:06 Creators as the New Third Space10:00 SXSW Creator Events & Networking13:23 Somebody Feed Phil Moves to YouTube17:48 Will Netflix Add a Free Tier?18:43 TikTok Radio Launches with iHeart21:07 Google Enters the Micro-Drama Game23:01 Final ThoughtsCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Today: a new era of "creator TV" and the rising trend of short-form "kidslop" content. Lauren and Josh Cohen break down Spotter's new pitch to media buyers, and dive into a new report from the Influencer Marketing Factory revealing the harsh realities of the creator middle class. Plus, Tubefilter's Sam Gutelle joins the show to explain the wild world of "kidslop" content -- IP soup, Roblox inspiration, and why Brazilian funk music is dominating the Gen Alpha algorithm. Finally, the hosts discuss Instagram's controversial new AI shopping feature and National Geographic's new creator cohort.What you’ll learn:-- How Spotter is defining the new "Creator TV" -- The staggering stats behind creator earnings in 2026 -- Why "kidslop" channels are getting billions of views on Shorts -- Why creators are angry about Instagram's "Shop the Look" test00:00 Introduction & IRL encounters00:52 Spotter Showcase & Creator TV03:17 The stats behind Creator TV06:52 How Spotter connects creators & brands11:07 2026 Creator Economy Report13:17 The truth about the creator middle class17:51 Sam Gutelle explains "kidslop"20:57 Funk music & the Gen Alpha algorithm23:31 Opportunities for IP holders27:48 Instagram's controversial AI shopping test30:22 NatGeo's new creator cohortCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Discover the future of social commerce directly from the experts at LTK, YouTube Shopping, and Gap Inc. Live from SoCom in sunny Venice, Lauren and Josh break down the shift from relevance to revenue in the creator economy. In this episode, we explore why follower counts are losing their weight, how affiliate marketing is evolving, and the ways legacy brands integrate social platforms into retail experiences.What you'll learn:-- Why social followers and subscribers don't matter anymore.-- How LTK's new brand platform is democratizing creator marketing.-- The massive impact of YouTube Shopping timestamps and auto-tagging.-- Gap Inc.'s omnichannel approach to capturing consumer demand.00:00 Intro: Live from SoCom05:13 Interview: Amber Venz Box (LTK)09:08 Why Followers Don't Matter Anymore16:41 Democratizing the Creator Ecosystem20:26 AI Chatbots and Trust in Creators25:46 Interview: Lauren Celinski (YouTube Shopping)28:25 Maximizing YouTube Shopping Features36:05 Interview: Damon Berger (Gap Inc.)38:59 Gap’s Social Commerce Strategy44:50 Final Thoughts and OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Is live shopping the future of e-commerce? We sit down with Whatnot's VP of Categories and Expansion, Armand Wilson, to find out.You can see Whatnot's 2026 State of Live Selling Report here.We dive into the $10 billion live shopping phenomenon, exploring how the app generated over $8 billion in gross merchandise value in 2025.Plus, we break down the watershed social media addiction trial involving Meta and Google, and discuss Apple's huge move into video podcasts.What you’ll learn:-- How 1 in 8 Whatnot sellers are now operating on the platform full-time.-- The surprising details from Mark Zuckerberg's testimony regarding Instagram's age limits.-- Why Apple is finally bringing a video experience to its native podcast app.-- The latest on Snap creator subscriptions and Night's massive $70 million funding round.00:00 Welcome & SoCom04:08 The Live Shopping Boom07:55 Why Buyers Love Whatnot11:55 Full-Time Whatnot Sellers14:30 $8 Billion in Gross Sales17:37 The Community of Commerce20:03 The Future of Live Shopping22:23 Meta & Google Addiction Trial28:30 TikTok & Snap Settle Out32:44 Apple Launches Video Podcasts38:00 Snap Creator Subscriptions39:15 OpenAI Hires Charles Porch40:02 Night Raises $70 MillionCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

In a historic creator economy move, a digital-first company has acquired a legacy cable network. We sit down with Rachel Stockman, President of Law & Crime, to break down their massive acquisition of Court TV and what it means for the future of media.What we cover in this episode:-- Why Law & Crime bought their biggest rival (and how they buried the hatchet).-- The strategy behind unlocking 3,000+ trials from the archives.-- Adam Mosseri’s testimony on social media addiction and his “TV show” comparison.-- New data: Why 120-minute videos are out-earning shorter content.-- MrBeast’s move into financial services.00:00 Intro & The “Fake” Sky01:04 Why 120-Minute Videos Earn More02:06 Law & Crime Buys Court TV03:24 Digital Media Flips the Script04:52 Keeping the Brands Separate05:52 The YouTube-First Strategy07:07 From Rivals to Partners09:21 Unlocking the Trial Archives11:42 Social Media Addiction Lawsuits12:48 Mosseri: “It’s Like a TV Show”15:37 Meta’s New Navy SEAL Motto16:24 The Global Push for Bans17:11 Safety Ratings for Social Apps18:59 MrBeast’s Financial Move19:32 OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

In this episode, we break down YouTube’s massive $60 billion revenue reveal and what it signals for the future of the creator economy. Plus, we dive into Markiplier’s Iron Lung shocking the box office. Plus, why Google and certain TV measurement agencies are quarreling.Tune in for:-- The $60 Billion Stat: Breaking down YouTube’s first-ever total revenue report.-- Markiplier vs. Hollywood: How Iron Lung pulled $18M+ on a $3M budget.-- TV Ratings Drama: Why Google sent a cease-and-desist to a major ratings agency.-- Big Creator Deals: Inside Dhar Mann’s Old Navy series and Salish Matter’s Netflix partnership.00:00 Intro and Weather Chat02:26 YouTube’s Massive $60 Billion Year05:52 Why Shorts Ads Are Booming10:28 The Google vs. TV Ratings Fight15:16 Markiplier’s Historic Box Office Win19:05 Can Any Creator Do This?23:03 Dhar Mann’s Old Navy Deal25:25 Salish Matter Heads to Netflix26:45 Final ThoughtsCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

It might be the biggest week in Dhar Mann’s history.From signing a massive 40-film deal with Fox to partnering with the NFL as their Chief Kindness Officer, Dhar Mann is rewriting the rules of the creator economy. In this episode, we sit down with Ross Habif, Chief Strategy Officer at Dhar Mann Studios, to break down exactly how these deals happened and what they mean for the future of vertical cinema.We also cover the other massive headlines from the week including the sale of TikTok’s US operations to Oracle, Khaby Lame's exit, and how creators are taking over off Broadway.What we cover:-- The "Crazy Week" Explained: Inside the 40-film deal with Fox & Holywater.-- NFL x Dhar Mann: What a "Chief Kindness Officer" actually does.-- Strategy Deep Dive: Why Dhar Mann chose Fox-- TikTok’s New Owner: What the Oracle sale means for your algorithm.-- The Creator (on) Stage: Madison Weaver on bringing creators to Broadway.00:00 Intro: Super Bowl Plans & Football Banter 01:20 MrBeast x Salesforce: The "Build in Public" Super Bowl Ad 03:59 The Evolution of "Making Of" Content (Project Greenlight to YouTube) 07:47 Breaking: TikTok US Operations Sold to Oracle 10:53 What Beijing Still Controls (Algorithms & Ads) 11:52 Is the New "US TikTok" Suppressing Content? 17:00 Google & Meta Go on Trial for Child Safety 18:25 Interview: Ross Habif (Dhar Mann Studios) 18:43 Inside the 40-Film Deal with Fox & Holywater 24:44 Retaining 100% Creative Autonomy 25:04 Dhar Mann: The NFL's "Chief Kindness Officer" 26:47 Interview: Madison Weaver (The Creator Society) 27:25 From TikTok to Off-Broadway: The Story of "11 to Midnight" 34:11 Khaby Lame's $975 Million Business MoveCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Lauren and Josh sit down with Fixated co-founders Zach Katz and Jason Wilhelm to break down their massive $50 million raise from Eldridge. They discuss why the traditional management model is broken, how they are applying music industry tactics to creator content, and their recent acquisition of Ellify.Plus, we look at the latest earnings from Netflix and why they finally admit YouTube is their biggest competitor.What you’ll learn:-- The Netflix vs. YouTube War: Why Ted Sarandos is finally taking YouTube seriously as a "first screen" competitor.-- The Fixated Strategy: How Zach and Jason convinced Todd Boehly to invest $50 million-- Content vs. Brand Deals: Why management needs to help creators build hits, not just sell ads.-- From Creator to Exec: Jason Wilhelm’s advice on pivoting from on-camera talent to business mogul.-- Creator News: Highlights from the Slow Ventures event and Neil Mohan’s letter to creators, featuring "slop."Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Interview starts at 10:48.Check out The Ultimate 2026 YouTube Creator Marketing Playbook here.In this episode, Lauren and Josh break down the "carcinization" of media (why Disney and others are turning into TikTok) and discuss YouTube’s strict new parental controls. Then, Arthur Leopold, CEO of Agentio, joins us to reveal The Ultimate 2026 YouTube Creator Marketing Playbook. He explains how they are automating creator integrations to finally unlock massive paid media budgets.What you’ll learn:-- Why everything is evolving into vertical video-- How Agentio automates buying creator ads like Facebook ads-- Why micro creators often convert better than macro stars-- How the gap between influencer budgets and paid media budgets is closing-- Kai Cenat's "retirement"-- Fixated's acquisition of the world's largest Roblox creator rep firm00:00 Introduction00:25 The Carcinization of Media02:13 Disney & Others Copy TikTok06:38 YouTube’s New Parental Controls10:48 Arthur Leopold & Agentio12:01 Automating Creator Ad Buys15:25 The Impact of Long-Term Deals18:25 Why YouTube Ads Last Longer20:02 Micro vs. Macro Creators23:14 Unlocking Paid Media Budgets28:30 Fixated Acquires Ellify32:00 Kai Cenat "Quits" the Grind33:40 Golden Globes & Final ThoughtsCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

In this episode, we sit down with Jordan Newman, Spotify’s Head of Content Partnerships, to break down the massive updates to the Spotify Partner Program. From lowered eligibility thresholds to video consumption payments that are beating advertising rates, Jordan explains how creators can stabilize their income in 2026.Plus, we dive into Adam Mosseri’s controversial take on why the "aesthetic" Instagram feed is dead and how AI is forcing a return to raw authenticity.It's 2026, so lean in and let's go.What you’ll learn:-- How to qualify for Spotify’s expanded monetization program.-- Why Spotify's "consumption-based" payouts are higher than traditional ads.-- The truth about the "AI vs. Authenticity" debate on social media.-- New tools for managing baked-in sponsorships on Spotify.00:00 Teaser00:26 It's 2026!01:44 Stranger Things Theatrical Release04:40 Is Hollywood Dying?06:33 The End of the Perfect Feed09:21 AI vs. Authenticity13:41 Jordan Newman Interview14:40 Spotify Partner Program Updates16:57 New Eligibility Thresholds18:15 How Consumption Payments Work21:05 Solving Baked-In Ads22:02 Breaking the Walled Garden24:16 Spotify’s New Video Studio25:38 Are Spotify RPMs Higher?30:04 Video vs. Audio Advertising35:06 Golden Globes Predictions39:06 MrBeast x StarbucksCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

AUDIENCE SURVEY: https://bit.ly/creatoruploadsurveyThe Oscars are leaving ABC for YouTube. Here is what that means for the future of Hollywood and the creator economy.In our final episode of 2025, Lauren and Josh break down the massive news that the Academy Awards are moving to YouTube in 2029. We analyze why this shift is happening, the history of the broadcast, and whether creators will finally get their moment on the red carpet.We discuss:-- Why the Oscars left ABC for YouTube -- Instagram Reels coming to your living room TV -- Our biggest predictions for the creator economy in 2026 -- New creator programs from Home Depot and Markiplier’s movie debut00:00 Intro & 6th Anniversary Survey01:09 Hanukkah Sweatshirts & Hannah Hart02:57 Tyler Oakley & VidCon Story05:35 Breaking News: Oscars Move to YouTube08:24 The History of Oscars Distribution12:49 Will Creators Take Over the Oscars?16:15 YouTube VP’s Statement17:22 Instagram Reels on Amazon Fire TV20:40 Prediction: Brand Spend in 202622:51 Prediction: Media M&A Madness24:10 Upload: Home Depot’s "Crew of Doers"25:07 Upload: Markiplier’s Iron Lung Movie26:00 2025 Sign OffCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Take the Creator Upload Survey: https://www.research.net/r/creatoruploadsurveyCheck out Jon’s new venture: https://www.boring-stuff.com/In this episode, we break down the $82 billion battle for Warner Bros. Discovery and the controversial new law in Australia banning social media for everyone under 16. Plus, creator legend Jon Youshaei joins us to reveal his new company, "Boring Stuff," and why he’s solving the biggest headache for pro creators: taxes.What you’ll learn:Netflix vs. Paramount: Inside the hostile bidding war for Warner Bros.The Social Media Ban: Why Australia is fining platforms $33M for underage users.Jon Youshaei’s Boring Venture: Why he launched a bookkeeping service for creators.00:00 Intro & Common Tax Mistakes01:58 Mariah Carey's $3 Million Season04:07 6th Anniversary Survey05:32 Netflix vs. Paramount: The Bidding War09:10 Foreign Funding & Regulatory Hurdles12:12 Australia Bans Social Media for Under 16s16:10 Can They Actually Enforce the Ban?18:09 Impact on Marginalized Communities21:33 Interview: Jon Youshaei Joins22:42 What is "Boring Stuff"?25:36 Why Traditional Accountants Fail Creators30:20 Education vs. Execution33:01 Scaling a Service Business Slowly36:44 MrBeast Pivots to Storytelling38:50 WNBA Cards Explode on WhatnotCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

AUDIENCE SURVEY: https://bit.ly/creatoruploadsurveyToday we begin with the massive success of Dancing With the Stars, specifically highlighting ABC's strategic partnership with Call Her Daddy’s Alex Cooper for the finale and the inclusion of creator talent like Whitney Leavitt. In a finding fit for "No Duh" Magazine, traditional media embracing digital creators is expanding viewership, evidenced by the finale drawing over 9 million viewers.The episode also covers the "Recap Wars," comparing Spotify Wrapped’s new Creator Wrapped features to YouTube’s. Plus, Tubefilter’s Sam Gutelle joins for an interview to discuss Twitch’s 2025 performance and the rising trend of professional athletes, such as Cam Skattebo, using streaming to build personal brands independent of their teams.Finally, our uploads and downloads cover the shutdown of MKBHD’s "Panels" app and the Rockefeller Foundation’s new partnership with Beast Philanthropy.Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.00:00 6 Years & The Audience Survey01:09 Intro: Party Hopping in NYC03:07 Dancing With The Stars Embraces Creators05:19 The Alex Cooper x ABC Partnership07:34 Why Broadcast Needs Creators (The Numbers)12:44 Sponsor: Viral Nation13:12 Spotify Wrapped for Creator14:40 YouTube Recap & Personality Types16:56 Sam Gutelle on Twitch's 2025 Stats18:17 Why Athletes Are Taking Over Twitch23:44 The Shift in Sports Fandom28:11 Download: MKBHD Shuts Down Panels30:14 Lessons for Creator-Founders31:48 Upload: MrBeast Partners with RockefellerThanks for Viral Nation for partnering with us for this video.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

AUDIENCE SURVEY: https://bit.ly/creatoruploadsurveyIs Tubi the new home for top-tier creators? In this episode, we sit down with Rich Bloom (GM of Creator Programs & EVP of Business Development at Tubi) to reveal how the streaming giant is funding creator originals and merging Hollywood with the creator economy. Plus, we break down the massive $37B ad spend projection for 2025.What you’ll learn:-- Tubi’s "Rabbit Hole" Strategy: How they keep viewers watching longer.-- The Ad Spend Boom: Why creator marketing is now a "must buy" for brands.-- Screens in Schools: The debate over EdTech and declining test scores.00:00 We need your help! (Survey)01:09 Thanksgiving Turkeys & Spatchcocking04:08 Are screens ruining education?10:06 Intro to Rich Bloom & Viral Nation11:14 $37 Billion Creator Ad Spend16:50 Interview: Rich Bloom from Tubi17:35 Creating "Rabbit Holes of Fandom"22:31 Tubi’s Deal Structures for Creators25:24 Exclusive Shows & Creative Freedom28:07 The Fox & Super Bowl Connection31:58 Is Tubi competing with YouTube?37:33 Acquiring Creator Libraries42:58 Upload: Investing in Taylor Cannon46:39 Upload: Agentio Raises $40MCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

AUDIENCE SURVEY: https://bit.ly/creatoruploadsurveyIs TikTok building a new radio empire? The creator economy is buzzing about a "podcast gold rush," and the platforms are racing to stake their claim.In this episode, we break down the massive new partnership between iHeartMedia and TikTok to launch a 25-creator podcast network. We explore why this move, along with new initiatives from Netflix and Threads, signals a major shift from "scale" to "curation." Plus, we discuss how reality shows like Dancing With the Stars are now just a launchpad for talent to get a podcast deal.What you’ll learn:-- How TikTok is building an "aspirational funnel" for podcasters -- Why TikTok Shop's $19B in sales is terrifying eBay -- The new Visa & Karat AI tools that analyze brand deals for creators -- How creators like Alex Earle and Emma Chamberlain are changing media00:00 Intro & Creator Upload Survey01:09 The Rise of "Christmas Creep"04:19 Are Creators Driving Christmas Creep?05:22 Special Thanks to Viral Nation06:15 TikTok & iHeartMedia Podcast Deal08:35 Why This Deal is Smart for TikTok11:17 Strategy: Scale vs. Curation14:08 TikTok: Distribution to Production16:10 Threads & Netflix Join Podcast Push18:41 Thesis: TV is a Path to Podcasting19:42 Dancing With the Stars Podcast21:45 Upload: Visa & Karat AI Tools24:26 Upload: TikTok Shop vs. eBay25:32 OutroThanks for Viral Nation for partnering with us for this video.Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

AUDIENCE SURVEY: bit.ly/creatoruploadsurveyMeta's Reels just hit a $50 BILLION annual run rate, but where is the creator's cut? Meanwhile, YouTube just revealed that Shorts now make MORE money per watch hour than long-form videos.This week, Josh and Lauren break down the massive creator economy earnings reports from Meta and YouTube and debate what it means for creator monetization. Josh also takes us inside the opening of Whaler's new "Lighthouse" creator hub in Brooklyn , and the hosts analyze Netflix's new strategy to pull video podcasts (like Jay Shetty's ) off of YouTube.In this episode:-- Meta vs. YouTube: The $50B monetization fight-- Inside Whaler's pencil factory turned creator hub-- Why Netflix is licensing iHeart podcasts-- Canon's new $100k creator initiative, and Lauren's pitch for it that was 10 years too early After six years of the pod, we want to hear from you! Please fill out our first-ever survey:Thanks for Viral Nation for partnering with us for this video.00:00 Creator Upload Audience Survey01:09 Inside the Lighthouse Brooklyn Opening03:59 Whaler's Creator Hub Model07:08 Advertising Legends: Haggerty & Droga11:29 Why This Hub Might Actually Work14:20 Thanks to Viral Nation14:41 Meta Earnings: Reels $50B Run Rate18:21 The Creator "Uprising" Over Rev Share20:28 YouTube Earnings: Shorts vs. Long-Form23:20 Netflix's Podcast Exclusivity Play26:43 Netflix and "Background Content"28:47 Upload: TikTok's New Award Show30:51 Upload: Canon's $100k Creator Contest31:31 Lauren's Selfie Stick Pitch34:08 Final ThoughtsCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

We're in Los Angeles at Adobe MAX 2025 to break down the announcements that will change how creators work, including Adobe's game-changing partnership with YouTube. We're joined by a legendary lineup of guests to discuss the future of creativity. Mark Rober reveals his $55 million secret project for the first time ever, Cleo Abram (Huge If True) shares her POV on editorial freedom and advancements in tech, and Adobe's GM of Creators Mike Polner, explains the new AI tools that will save you hours of work.What you'll learn:-- Mark Rober's strategy for building a 100-person company.-- The AI audio tool that creates studio-quality sound anywhere.-- How to edit YouTube Shorts inside the new Premiere Mobile app.-- Why creative freedom is more important than ever for creators.If you want to stay ahead in the creator economy, subscribe and hit the bell so you don't miss our next episode!00:00 Live From Adobe MAX!01:01 Adobe's ChatGPT Integration01:45 The New Adobe x YouTube Partnership04:09 YouTube's New TV Experience07:48 Welcome Mark Rober!08:40 Is AI Cheating for Creators?12:25 Building the Mark Rober Business16:51 Mark Rober's $55M Secret Project23:53 Welcome Cleo Abram!26:12 Why I Left Vox31:20 AI Tools Lower The Barrier37:24 Welcome Adobe's Mike Polner!39:31 Adobe's Top 3 New Tools44:27 What is "Responsible AI"?52:06 Upload: Steven Bartlett's Big RaiseCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand