The Value-Add Strategy

In this episode of the Value Add Strategy podcast, host Matt Ricciardella is joined by Heidi Henderson, Executive Vice President at Engineered Tax Services. Heidi shares her journey from a self-described "reformed accountant" to a high-level entrepreneur and real estate investor. Matt and Heidi dive deep into what it takes to find the right business partners, the importance of vulnerability in leadership, and how to utilize specialty tax incentives that were once only available to the ultra-wealthy. In this episode, we discuss: The Power of Opposite Partnerships: Why pairing a risk-averse analytical mind with a high-tolerance risk-taker can create the perfect business guardrails. Overcoming Analysis Paralysis: How to move past over-analyzing every deal and take the "leap of faith" necessary for growth. Democratizing the Tax Code: How Engineered Tax Services is bringing elite tax strategies—like cost segregation and energy incentives—to the everyday business owner and real estate investor. The "Big Beautiful Bill": A look into the tax legislation that has transformed opportunities for entrepreneurs. About Heidi Henderson: Heidi Henderson is a leader at Engineered Tax Services, the country’s largest specialty tax firm. With a background in accounting and a passion for real estate, she helps investors and business owners achieve their dreams by being strategic with tax incentives and alternative investments. About the Value Add Strategy Podcast: Our goal is to inspire entrepreneurs to either get into business or stay the course. Host Matt Ricciardella talks with industry leaders to provide a clear path and a "why" for those grinding every day to achieve their goals. Connect with Heidi: Email: hhenderson@enigneeredtaxsservices.com Website: engineeredtaxservices.com Social: @slashtax Subscribe for more episodes on entrepreneurship, real estate, and value-add strategies!

In this episode of the Value Add Strategy Podcast, Matt sits down with investor and Marine Corps veteran Grant Lejonvarn. Grant shares how nearly three decades in the military shaped his leadership style, resilience, and ability to make decisions under pressure. He walks through his transition into medical sales and entrepreneurship, explaining how responsiveness, persistence, and problem-solving helped him outpace competitors and grow a side business into a full-time venture. The conversation explores the parallels between combat, business, and investing—highlighting the importance of accountability, relationships, and execution. Grant also discusses his work with Denver Angels and why he backs people over projections, trusting his instincts over flashy spreadsheets. Matt and Grant close with insights on grit, trust, and long-term value creation in both business and investing.

In this episode, host Matt sits down with Keith Misner, founder of the Attainable Housing Collective and seasoned entrepreneur with decades of experience across commercial real estate, multifamily, RV parks, and manufactured housing. Together, they dive into the opportunities, challenges, and rewards of the attainable housing sector—a niche asset class that is recession-resistant, socially impactful, and financially compelling. Keith shares his journey from corporate leadership to entrepreneurial investing, how he got started in manufactured housing, and why this asset class is a game-changer for both investors and residents. They discuss the evolution of manufactured housing as a high-performing real estate asset, the difference between affordable and attainable housing, key levers for creating value in communities beyond raising rents, the long-term vision for the sector, and insights into LP vs. GP dynamics when raising capital with high-net-worth investors. If you’re curious about investing in cost-effective housing, understanding niche real estate opportunities, or building value-driven communities, this conversation is packed with actionable insights and inspiration.

In this episode of The Value-Add Strategy, host Matt Ricciardella talks with Michael DiCillo, a leading manufactured housing broker with over $5 billion in transactions. They discuss how the manufactured housing industry has evolved, why it’s one of the most compelling real estate asset classes today, and the keys to creating value in a low-supply, high-demand market. You’ll learn: How sports discipline translates to real estate success What separates top operators from the rest The impact of interest rates and rent control on deals Why operational excellence drives long-term returns If you’re an investor, operator, or entrepreneur looking for insider strategies on mobile home park investing, this conversation is a must-watch. Learn more at thevalueaddstrategy.com

In this episode, host Matt Ricciardella sits down with Ron Coury: a Marine Corps veteran turned serial entrepreneur whose journey through over 20 businesses embodies grit, integrity, and the entrepreneurial spirit. From bars and casinos to car dealerships and real estate, Ron’s story is a masterclass in adaptability, values-driven leadership, and finding opportunity in unlikely places. This episode is a powerful reminder that impact investing isn’t just about capital, it’s about backing people and principles that move the needle. Inside this episode: The unlikely path from dealer to developer in Las Vegas What it means to lead with character, especially when stakes are high How Ron overcame cancer and industry monopolies The power of long-term partnerships rooted in trust And why his memoir Tenacity is now being adapted into a feature film starring Dean Cain Learn more about Ron Coury: https://roncouryauthor.com/ Tenacity by Ron Coury — Available on Amazon & Audible: https://www.amazon.com/Tenacity-Businessman-Survives-Brooklyn-Corruption/dp/1732721009?ref_=ast_author_dp About the Show At The Value-Add Strategy, we go beyond theory and financial returns, we spotlight the human side of entrepreneurship and the operators behind enduring impact. Subscribe for more real conversations with business builders, private equity professionals, and founders who are making a difference. Learn more at thevalueaddstrategy.com

In this episode, we sit down with Brad Heckerman, a seasoned investor and philanthropist, to dive into how investment returns are being used to change lives across the globe. From building orphanages in India to creating life-saving opportunities for at-risk children, Brad shares how his faith, values, and passion for people have shaped his investment strategy. Learn more about the God Forgives Foundation here: https://www.godforgivesfoundation.com Episode Highlights: How investing in mobile home communities and self-storage is more than just about returns—it’s about making a lasting impact. The powerful role of integrity and experience in vetting investment opportunities. How our capital is being used to build orphanages, transform lives, and offer a future to children at risk of trafficking. The power of faith and stewardship in business—and why it’s a competitive advantage in today’s market. Join us as we discuss the real purpose behind every deal and how investing for a greater good can shape the future of communities both locally and internationally. 🔔 Subscribe to stay updated on future episodes. 🌐 Learn more: www.thevalueaddstrategy.com

In this premiere episode of The Value-Add Strategy, host Matt Ricciardella sits down with Paul Moore, founder of Wellings Capital and author of The Perfect Investment, for a candid and wide-ranging conversation about investing with purpose, building recession-resistant portfolios, and the deep importance of character in choosing operators and business partners.Paul shares his unique journey from Golden Gloves boxer and Ford Motor Company engineer to successful entrepreneur and real estate private equity firm founder. Together, Matt and Paul explore what separates speculating from investing, how to spot world-class operators, and why mobile home communities and self-storage continue to be compelling, resilient asset classes.This episode also touches on Paul's faith-based approach to leadership, his philanthropic efforts with AIM (Agape International Missions), and the deeper meaning behind building long-term wealth — not just for investors, but for the greater good.Subscribe to stay updated on future episodes.Learn more: www.thevalueaddstrategy.com