Sippin' Matcha & Helping You Make More Sales

Episode Summary You’re showing up for sales calls. You’re having good conversations. And yet… something’s not converting. If you’ve ever walked away from a call thinking, “That went well… so why didn’t they move forward?” — this episode is for you. In this episode of Sippin’ Matcha and Helping You Make More Sales, Brooke breaks down 7 subtle (but common) ways service-based business owners unintentionally sabotage their sales calls. These aren’t obvious mistakes. They’re the quiet ones. The ones that feel normal… but quietly stall momentum, create confusion, or leave your potential client unsure about what to do next. The good news? Once you see them, you can fix them. And sales starts to feel a whole lot more natural — and effective. Because you don’t have to be pushy to be good at sales. ⸻ What You’ll Learn The 7 hidden breakdowns that derail sales calls (even when they “feel” good) Why your client might leave a call uncertain instead of confident How unclear structure leads to lost opportunities and ghosting The role of expectations, clarity, and next steps in closing deals How to lead a conversation without feeling pushy or scripted Why your perception of the call may be very different from theirs Simple shifts to help your calls feel more natural, focused, and effective ⸻ Resources Mentioned Free Sales Conversation Assessment https://buildingmomentum.info/assessment → Discover the 7 places you may be quietly sabotaging your sales calls (in just a few minutes) ⸻ Join the Conversation If this episode had you nodding along (or calling yourself out just a little bit 😅), you’re not alone. Come join us and get more practical, human-first sales support: 👉 https://buildingmomentum.info/matcha You’ll get new episodes, tools, and encouragement to help you make sales feel a lot less awkward — and a lot more effective. ⸻ Connect with Brooke on LinkedIn If you want more insights like this (with a little humor and a lot of clarity), come say hi on LinkedIn: 👉 https://linkedin.com/in/brooke-greening Brooke shares real-life sales scenarios, practical frameworks, and encouragement for service-based business owners who want to grow their revenue without becoming someone they’re not. ⸻ Here’s to valuing your customers — and making more sales. ☕🍵

How Many Times Should You Follow Up on a Proposal? (Without Being Annoying) You sent the proposal. You felt great about the call. And now… Crickets. If you’ve ever stared at your inbox wondering “How many times should I follow up before I become that annoying salesperson?” — this episode is for you. In this final installment of our proposal series, Brooke breaks down a clear, simple follow-up rhythm that helps you stay professional, confident, and visible… without sounding pushy or desperate. Because here’s the truth: You don’t have to be a jerk to be good at sales. And you don’t have to disappear after one follow-up either. In this episode, Brooke walks through exactly how often to follow up, what to say, and how to stay in someone’s line of vision until you get a real answer. And spoiler alert: don’t say no for them. If you’ve been feeling awkward about follow-up, this framework will help you approach it with clarity and confidence. ⸻ What You’ll Learn Why most proposal follow-up feels awkward (and how to fix it) The biggest mistake people make before they even send a proposal Why saying “just checking in” or “circling back” can hurt your follow-up How to ask clear yes-or-no questions that actually get responses A week-by-week follow-up framework you can start using immediately Why you should never say no for a potential client How consistent follow-up strengthens your long-term sales pipeline ⸻ Resources Mentioned Previouis Proposal Podcast Episodes Why Your Proposal’s Aren’t Working (And What to Fix First) https://buildingmomentum.info/why-your-proposals-arent-working/ Why You Get Ghosted After Sending a Proposal https://buildingmomentum.info/why-you-get-ghosted-after-sending-a-proposal/ Do You Really Need to Send a Proposal? https://buildingmomentum.info/do-you-really-need-to-send-a-proposal/ Sales Conversation Assessment https://buildingmomentum.info/assessment ⸻ Join the Conversation If this episode got you thinking about how you handle proposals and follow-up, I’d love to keep the conversation going. Subscribe and ask your question here: 👉 https://buildingmomentum.info/matcha That’s where you’ll get new episodes, tools, and practical ways to make sales feel a whole lot more human. ⸻ Connect with Brooke on LinkedIn If you enjoy these conversations about sales, messaging, and running a service-based business, come say hello on LinkedIn. 👉 https://linkedin.com/in/brooke-greening I share practical sales insights, real-life examples, and encouragement for service-based business owners who want to grow their revenue without becoming someone they’re not. Because sales doesn’t have to be sleazy. Here’s to valuing your customers — and making more sales.

Do You Really Need to Send a Proposal? ⸻ 📝 Episode Summary You’ve probably heard this before: “That sounds great—can you send me a proposal?” But here’s the thing… do you really need to? In this episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott tackle one of the most common moments in the sales process—and why saying yes to every proposal request might be slowing down your close rate. You’ll learn when proposals are absolutely necessary, when they’re just a polite “no,” and when you can (and should!) skip them entirely and move straight to the sale. It’s not about being pushy—it’s about leading with clarity, structure, and confidence. If you’ve ever used a proposal to avoid a pricing conversation… this one’s for you. 😉 ⸻ 📘 What You’ll Learn When proposals are necessary—and when they’re just slowing things down Why “Send me a proposal” isn’t always a buying signal The biggest mistake service providers make with proposals What to do instead when the decision-maker is ready to buy How to avoid using proposals as a crutch for hard conversations ⸻ 🔗 Resources 📄 Sales Conversation Assessment – Diagnose where your sales process is stalling https://buildingmomentum.info/assessment 🧾 Your Daily Five PDF – A simple rhythm for daily, sustainable sales https://buildingmomentum.info/five 🌍 Buddy Rathmell’s Company: Map Winners – Local SEO services from a trusted partner https://www.mapwinners.com/ 7 Brew Drive Through: https://7brew.com/ ⸻ 🎧 Listen to Previous Episodes in the Proposal Series: Why Your Proposals Aren’t Working (And What to Fix First): https://buildingmomentum.info/why-your-proposals-arent-working/ Why You Get Ghosted After Sending a Proposal: https://buildingmomentum.info/why-you-get-ghosted-after-sending-a-proposal ⸻ 🗣️ Join the Conversation Got a proposal, pricing, or awkward client question you’re not sure how to handle? Submit it anonymously here: 👉 https://buildingmomentum.info/matcha ⸻ 🤝 Connect with Brooke on LinkedIn For more human-first sales advice (with a side of matcha), follow Brooke here: 🔗 https://linkedin.com/in/brooke-greening  

Why You Get Ghosted After Sending a Proposal 📝 Episode Summary You finally sent the proposal. You felt good about it. Maybe even excited. And then… silence. 😶 In this episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott break down why potential clients go dark after receiving a proposal—even when the conversation seemed to go well. Spoiler alert: it’s not always about price or timing. Brooke shares three of the most common mistakes that lead to ghosting and how to fix them with a few small (but powerful) changes to your proposal process. If you’re tired of hearing crickets after putting in hours of prep, this episode is your go-to guide. ⸻ 📘 What You’ll Learn The #1 rule for sending proposals that actually get responses Why booking a follow-up meeting before you send a proposal is critical How to avoid splitting decision-makers—and what to ask instead Why making your proposal “all about you” actually turns people off How to make your client feel seen, understood, and ready to say yes ⸻ 🔗 Resources Mentioned 📝 Sales Conversation Assessment – Pinpoint where your sales process is breaking down (https://buildingmomentum.info/assessment)  📘 StoryBrand Framework – The proven messaging method Brooke uses in her proposals (https://marketingmadesimple.com/buildingmomentumresources)  📄 Your Daily Five PDF – Brooke’s daily rhythm for consistent, human-first sales (https://buildingmomentum.info/five) ⸻ 🗣️ Join the Conversation Tired of getting ghosted? Want help writing proposals that actually close the deal? Submit your question anonymously here: 👉 https://buildingmomentum.info/matcha  ⸻ 🤝 Connect with Brooke on LinkedIn For more practical sales tips (and a few strong opinions on proposals), follow Brooke here: 🔗 https://linkedin.com/in/brooke-greening 

Why Your Proposals Aren’t Working (And What to Fix First) ⸻ 📝 Episode Summary You had a great call. The client seemed excited. They asked for a proposal… and then? Crickets. 😬 In this episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott break down one of the most common reasons proposals stall or get ghosted: surprises. If your proposal includes new problems, unexpected solutions, or pricing reveals you didn’t talk through first—you’re setting yourself up to lose the sale. Brooke unpacks the exact moment trust begins to erode—and how to turn proposals into a natural, no-drama next step instead of a deal breaker. ⸻ 📘 What You’ll Learn The 3 types of “proposal surprises” that kill deals Why your proposal should reflect the sales conversation—not replace it How to avoid overexplaining or overselling in your documents The two things your client must know before they ever see a proposal Why “Send me a proposal” isn’t always a good sign (and what to do instead) ⸻ 🔗 Resources Mentioned Sales Conversation Assessment (buildingmomentum.info/assessment) — Pinpoint what’s stalling your deals and how to fix it  ⸻ 🗣️ Join the Conversation Got a sales or proposal question you’d love Brooke to answer on the podcast? Submit it anonymously here: 👉 buildingmomentum.info/matcha  ⸻ 🤝 Connect with Brooke on LinkedIn For weekly sales tips, real talk about client conversations, and a few matcha mentions, follow Brooke here: 🔗 linkedin.com/in/brooke-greening

The 3-Part Formula to Double Your Sales in 2026 ⸻ 📝 Episode Summary What if doubling your sales wasn’t about working more hours, launching a new offer, or reinventing your business—but simply improving three key areas just a little bit? In this episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott unpack Brooke’s go-to Sales Success Formula: Actions × Profit × Effectiveness = Sales Growth. You’ll learn how a 26% improvement in each area can literally double your business—and how to start applying it this week. Whether you’re a business owner or a B2B sales pro, this episode is packed with clear, doable steps to hit bigger numbers without burning out. ⸻ 📘 What You’ll Learn What counts as a “sales action” (and why marketing doesn’t) How to increase the lifetime value of your clients without being pushy What makes a sales conversation “effective” (and why most people miss it) The two things you must know about every potential buyer How small, intentional tweaks can compound into major revenue growth ⸻ 🔗 Resources Mentioned 💡 Sales Conversation Assessment (https://buildingmomentum.info/assessment) — Diagnose the weak links in your sales process 🎓 Upcoming Sales Webinar (https://buildingmomentum.info/webinar) — Learn Brooke’s sales framework in a free, actionable training ⸻ 🗣️ Join the Conversation Have a sales question you want answered on the show? Submit it anonymously at: 👉 buildingmomentum.info/matcha  ⸻ 🤝 Connect with Brooke on LinkedIn For more honest, practical sales coaching and insights, connect with Brooke here: 🔗 linkedin.com/in/brooke-greening

Why Your Networking Isn’t Working—and How to Fix It 📝 Episode Summary You’ve been going to coffee chats, showing up at events, maybe even collecting stacks of business cards—but nothing’s moving your business forward. So what gives? In this episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott break down why so much networking feels like a waste of time—and what to do instead. From being in the wrong rooms to opening conversations with the wrong questions, they help you shift from awkward small talk to meaningful connections (and actual sales conversations). If you’ve ever walked away from a coffee chat thinking, “Well… that went nowhere,” this episode is for you. 📘 What You’ll Learn The two questions to ask before you say yes to that networking invite How to prep for a one-on-one without sounding robotic What to say instead of “Tell me about your business” How to transition gracefully into a next step (without the sleaze) Why doing a little homework builds trust faster than handing out 100 business cards   🔗 Resources Mentioned 💡 Sales Conversation Assessment — Identify what’s stalling your sales calls 🧾 Brooke’s Daily Five PDF — Your sustainable daily sales rhythm 📢 StoryBrand One-Liner Support — The messaging framework Brooke uses to help you explain what you do clearly   🗣️ Join the Conversation Got a sales or networking question you’d love Brooke and Scott to tackle? Submit it anonymously here: 👉 buildingmomentum.info/matcha   🤝 Connect with Brooke on LinkedIn Want more practical sales advice without the performance pressure? Brooke shares bite-sized strategy and encouragement every week. 🔗 linkedin.com/in/brooke-greening

What to Do When You Have Zero Time for Sales 📝 Episode Summary What happens when your well-planned sales schedule gets completely derailed? Whether it’s a personal crisis, client emergency, or just a week where everything goes sideways—this episode of Sippin’ Matcha and Helping You Make More Sales is your permission slip and your plan. In one of the wildest two weeks of their lives, Brooke and Scott open up about what it looks like to stay connected to sales when life punches you in the face (Mike Tyson style), and offer a realistic, no-fluff framework to help you move forward—even if you only have 10 minutes. 📘 What You’ll Learn The 3-step framework to follow when time is short How to protect “Buy Now” opportunities from falling through the cracks What it actually means to invest in the future of your pipeline How to automate (without sounding like a robot) Why 80% effort beats overthinking every time 🔗 Resources Mentioned 💡 Sales Conversation Assessment – Diagnose what’s stalling your sales chats (buildingmomentum.info/assessment) ✅ Your Daily 5 PDF – Brooke’s quick-start guide to sustainable daily sales activity (buildingmomentum.info/five) 🗣️ Join the Conversation Have your own sales question—whether it’s tactical, emotional, or somewhere in between? Submit it anonymously here and we may feature it on a future episode: 👉 buildingmomentum.info/matcha 🤝 Connect with Brooke on LinkedIn Want more practical, non-pushy sales advice in your feed? Follow Brooke here: linkedin.com/in/brooke-greening

How to Tell Stories That Actually Sell ⸻ 📝 Episode Summary We’ve all heard that “story sells”—but how do you actually tell a story in sales that doesn’t feel like bragging or a boring case study? In this milestone 20th episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott break down how to craft stories that connect with potential buyers and move them closer to saying yes. From choosing the right story to knowing when to tell it, this episode will help you skip the salesy pitch and start using story as a trust-building tool. Whether you’re pitching a high-ticket service or explaining your offer on a discovery call, this episode gives you the framework to make storytelling feel natural—and effective. ⸻ 📘 What You’ll Learn Why your story shouldn’t come first in a sales conversation The 3 essential ingredients of a story that sells How to link your client stories directly to what your buyer just said Why vague success stories don’t work—and how to fix them How to spotlight your customer as the hero (not yourself) ⸻ 🔗 Resources Mentioned 💡 Sales Conversation Assessment — Diagnose what’s stalling your sales conversations (https://buildingmomentum.info/assessment)  📖 StoryBrand Framework — Learn how to clarify your messaging and make your customer the hero (https://marketingmadesimple.com/buildingmomentumresources) ⸻ 🗣️ Join the Conversation Have a storytelling or sales question you want answered on the show? Submit it anonymously at buildingmomentum.info/matcha. Brooke just might feature it in an upcoming episode. ⸻ 🤝 Connect with Brooke on LinkedIn Want more sales tips that don’t make you cringe? Follow Brooke for practical, human-first advice on selling with confidence and kindness: 🔗 linkedin.com/in/brooke-greening

Why Discovering Your Customer’s Story Matters More Than Telling Yours ⸻ 📝 Episode Summary We’ve all heard the advice: “Tell your story.” But in a sales conversation, your story isn’t the one that matters most. In this episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott unpack the overlooked superpower in sales—curiosity. If you’ve ever felt pressure to “pitch” or launch into your background too soon, this episode shows you a better way to connect. Brooke breaks down why sales success starts with uncovering your prospect’s story, and how to ask questions that open the door to deeper trust, clearer needs, and more honest conversations. Whether you’re new to sales or refining your discovery calls, this episode will help you stop performing and start truly listening. ⸻ 📘 What You’ll Learn Why storytelling is powerful in sales—but not in the way you think How to ask questions that lead people to share what really matters The 3-step approach to opening up deeper conversations Why jumping into your pitch too soon actually shuts doors How to build trust by focusing on their journey first ⸻ 🔗 Resources Mentioned 💡 Sales Conversation Assessment — Discover what’s actually stalling your sales chats 📖 StoryBrand Framework — The approach Brooke uses to clarify messaging and connect with buyers ⸻ 🗣️ Join the Conversation Got a sales situation where you’re not sure when to share your story? Send in your anonymous question and we’ll cover it in a future episode. 👉 buildingmomentum.info/matcha ⸻ 🤝 Connect with Brooke on LinkedIn Want more human-first sales advice that actually works? Follow Brooke for practical insights and encouragement: 🔗 linkedin.com/in/brooke-greening

Do I Have a Sales Problem or a Marketing Problem? Here’s How to Tell ⸻ 📝 Episode Summary When business feels slow, it’s easy to throw more time (or money) at the wrong thing. More ads? A fancier proposal? A brand refresh? A new funnel? But before you panic-hire a sales rep or sink another $5K into your next campaign, Brooke and Scott walk you through the key question: 👉 Is this a sales problem or a marketing problem? In this episode of Sippin’ Matcha and Helping You Make More Sales, Brooke draws from her rare combo of experience as both a certified StoryBrand guide and a seasoned sales coach to help you confidently diagnose what’s really going on in your pipeline—and what to fix first. ⸻ 📘 What You’ll Learn The difference between one-to-many (marketing) and one-to-one (sales) communication Clear signs you’re dealing with a marketing issue (hint: lots of leads, no conversions) How to know if you’ve got a sales issue (hint: ghosting, long timelines, low close rates) Why good messaging is the foundation for both sides of the equation What to check before you add a sales rep to a broken system ⸻ 🔗 Resources Mentioned 🧠 Sales Conversation Assessment — Pinpoint where your sales conversations are stalling 📣 The Good Humans Growth Network — Conference and community for service-based business owners 📖 StoryBrand Framework — The messaging method Brooke uses with clients ⸻ 🗣️ Join the Conversation Have a lingering question about sales or marketing that’s keeping you stuck? Submit your anonymous question and get featured on a future episode: 👉 buildingmomentum.info/matcha ⸻ 🤝 Connect with Brooke on LinkedIn For more no-fluff advice on human-first sales and clear messaging, connect with Brooke here: 🔗 linkedin.com/in/brooke-greening

How to Make Sales Feel Natural, Not Like a Performance ⸻ 📝 Episode Summary Feel like you have to “turn it on” every time you talk about your offer? You’re not alone—and good news: it doesn’t have to be that way. In this episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott unpack one of the most common (and exhausting) sales myths: that you need to perform to be effective. From awkward pitch decks to monologue-style meetings, they explain why less talking and more listening builds trust—and leads to better results. Whether you’re new to sales or just tired of feeling like you’re putting on a show, this one’s packed with practical shifts that will help you sound more like you (and still make the sale). ⸻ 📘 What You’ll Learn Why focusing on “what to say” is hurting your sales conversations The magic of the 70/30 rule (and how it changes everything) Why your best pitch isn’t a pitch at all—it’s a tailored response How to skip the salesy script and actually connect with your prospect Why trust gets built through listening, not talking ⸻ 🔗 Resources Mentioned 🤝 The Good Humans Growth Network – Hosts of the Sell Well Conference Brooke recently spoke at. ⸻ 🗣️ Join the Conversation Have a sales situation where you feel like you’re “on stage” every time? We want to hear about it. Submit your anonymous question at buildingmomentum.info/matcha and it might be featured in a future episode. ⸻ 🤝 Connect with Brooke on LinkedIn Want more practical, non-sleazy sales advice from Brooke? She’s always sharing tips and encouragement for service-based business owners. Connect at: linkedin.com/in/brooke-greening Take Brooke's Sales Conversation Assessment – A quick, free tool to find the bottlenecks in your sales chats •

🎧 What to Do When Self-Doubt Hijacks Your Sales Mindset ⸻ 📝 Episode Summary What do you do when your inner voice says, “This is never going to work”? Or when fear and comparison sneak in and start messing with your confidence before a sales call? In this vulnerable and powerful episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott tackle what it really looks like to fight through the mental noise that often shows up when you’re trying to grow a business. Whether you’re spiraling after a tough call or just struggling to hit “send” on a follow-up, this conversation will help you sort the truth from the lies, reset your perspective, and take the next best step forward. ⸻ 📘 What You’ll Learn Why “just stop overthinking” isn’t helpful (and what to do instead) The surprisingly simple question to ask when self-doubt shows up What to do when fear gets loud and progress feels impossible How to talk back to your inner critic (without toxic positivity) Practical ways to break the mental spiral and get moving again ⸻ 🔗 Resources Mentioned 🧠 The Life Center – Counseling support and coaching for business owners, leaders, and families 💡 Sales Conversation Assessment – A free tool to help you figure out what’s actually stalling your sales chats ⸻ 🗣️ Join the Conversation Have a sales scenario that keeps looping in your brain? Ask us about it! Submit your anonymous question at buildingmomentum.info/matcha, and Brooke may answer it in a future episode. ⸻ 🤝 Connect with Brooke on LinkedIn For more mindset shifts and practical tools that actually work in sales, connect with Brooke at linkedin.com/in/brooke-greening

You Got in the Room—Now What? Tips to Start Real Conversations ⸻ 📝 Episode Summary So you finally showed up. You made the call, joined the Zoom, or walked into the networking event (name tag and all). But now you’re standing there thinking… what do I say?! In this episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott tackle that exact question. From coffee shop chats to conference floors, they break down how to connect with people in a way that’s human, helpful, and not the least bit salesy. If you’ve ever fumbled your way through an introduction or felt like your small talk game was stuck on low power mode—this one’s for you. ⸻ 📘 What You’ll Learn Why talking less and listening more makes you more memorable The magic of curiosity over self-promotion How to turn a casual conversation into a potential business lead Brooke’s 3 go-to principles for connection that actually leads to sales Why your first conversation isn’t the end—it’s the beginning ⸻ 🔗 Resources Mentioned 💼 Sell Well Conference – September 11–12, Houston TX (https://www.theghgn.com/) 🛠️ Sales Conversation Assessment – a free tool to pinpoint what’s stalling your sales chats (https://buildingmomentum.info/assessment) ⸻ 🗣️ Join the Conversation Got a burning sales question that’s keeping you up at night (or just bugging you between client calls)? Submit it anonymously at buildingmomentum.info/matcha, and we might feature it on an upcoming episode! ⸻ 🤝 Connect with Brooke on LinkedIn Brooke’s always up for a good conversation—and some practical sales wisdom. Connect with her on LinkedIn: linkedin.com/in/brooke-greening

🎙️ How Much Should I Charge for My Services?   ☕ Episode Summary Few questions create more spirals for business owners than: “What do I charge for this?” Whether you’re just launching or revisiting your rates after a season of growth, pricing can feel like a black hole of guesswork and self-doubt. In this episode, Brooke shares a calm, practical approach to setting prices that reflect the actual value you bring—without feeling sleazy or overthinking yourself into a puddle. Grab your iced matcha and listen in for encouragement, structure, and the occasional reminder to just double it already. ⸻ 📌 What You’ll Learn Why pricing confusion stalls your sales (and confidence) A three-part framework for setting prices that actually make sense The hidden cost of undercharging (hint: it’s not just profit) How to shift your mindset from “What am I giving?” to “What problem am I solving?” Why your pricing should grow as your calendar fills up ⸻ 🛠️ Resources Mentioned The Sales Accelerator Lab — Need help building a simple, effective offer and pricing it right? Join Brooke’s next live cohort or apply for 1:1 support: 👉 buildingmomentum.info/accelerator SERVICE Sales Framework — Learn to lead sales conversations that uncover real value and move people to action (without manipulation). ⸻ 💬 Join the Conversation Have a burning sales question? Or maybe just a pricing panic spiral you’d like untangled? Submit your question—anonymous or not—at: 👉 buildingmomentum.info/matcha ⸻ 🤝 Connect with Brooke on LinkedIn For weekly wisdom on human-first sales, pricing with confidence, and making more money without losing your soul, follow Brooke here: 👉 linkedin.com/in/brooke-greening   00:00 Introduction: The Pricing Dilemma 00:48 Welcome to Sipping Matcha 01:31 Understanding Service-Based Pricing 02:27 Brooke's Sales Journey 04:21 Principles of Pricing 06:36 Knowing Your Numbers 07:37 Evaluating Costs 10:01 Value from Problem Solving 12:55 Real-Life Success Stories 14:39 Join the Sales Accelerator Lab 15:55 Final Thoughts and Encouragement

🎙️ How Do I Uncover a Customer’s Real Pain Points Without Being Pushy? ☕ Episode Summary Let’s be real—asking someone about their struggles can feel awkward. Especially if you’ve been on the receiving end of those manipulative sales tactics where someone corners you into saying “yes” when you meant “maybe.” 😬 In this episode, Brooke unpacks how to uncover your customer’s real pain points without feeling gross or intrusive. Whether you’re worried about overstepping or just not sure how to go deeper in your conversations, this one’s full of practical, permission-based strategies that help you build trust and close more of the right clients. Yes, you can be ethical and effective at the same time. ⸻ 📌 What You’ll Learn Why uncovering pain points isn’t manipulative—unless you make it that way The real reason some questions make clients shut down How to ask deeper sales questions (without feeling like a creep) A 3-step approach to keep your discovery calls human-first The surprising power of simply asking permission before diving deeper ⸻ 🛠️ Resources Mentioned Sales Conversation Assessment — Want to know what’s actually working (or not) in your sales calls? Take the free 3-minute assessment to find out: 👉 buildingmomentum.info/assessment Brooke’s SERVICE Sales Framework — A clear, kind approach to sales conversations that work. ⸻ 💬 Join the Conversation Got a sales question that’s been bugging you? Want Brooke’s take on it? Send it in (anonymously or not) and it might show up in a future episode: 👉 buildingmomentum.info/matcha ⸻ 🤝 Connect with Brooke on LinkedIn Want more ways to sell like a human, not a robot? Follow Brooke for weekly insights, gentle truth-telling, and a little sass: 👉 linkedin.com/in/brooke-greening

🎙 Episode Summary In this episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott tackle one of the most common (and urgent) questions in the business world: “I need to hit a sales target—where do I start?” Whether it’s the end-of-month crunch, an unexpected expense, or a sales slump, Brooke shares practical steps to help you regain momentum without sounding desperate. She draws on her experience as a corporate sales specialist and business coach to give you a calm, confident plan of action. ⸻ 💡 What You’ll Learn The emotional reality of needing sales now—and how to manage it The importance of having a clear, buy-now offer Why your past prospects and current network are your best leads How to jumpstart business development without overwhelm Tips for building a consistent sales pipeline (so this doesn’t happen again) ⸻ 📚 Resources Mentioned Sell Well Conference – Sept 11–12 in Houston, TX Early bird pricing and networking pod ends July 28th, 2025. Contact Brooke for a discount code. ⸻ 💬 Join the Conversation We want to hear from you! Submit your questions anonymously at buildingmomentum.info/matcha and maybe your topic will be featured in a future episode. ⸻ 🔗 Connect with Brooke on LinkedIn Get more insights and connect directly: Brooke Greening on LinkedIn

🎙 Episode Summary What do you do when you know you’re not the right fit? In this episode of Sipping Matcha, Brooke and Scott Greening explore one of the hardest questions in sales—how to gracefully step back when your offer isn’t the solution. From senior living to service-based industries, they unpack the power of honesty, setting expectations, and how “no” can still lead to meaningful referrals and future opportunities. ✅ What You’ll Learn Why being honest about a misfit builds long-term trust How to set expectations early in sales conversations Ways to qualify leads without making prospects feel like a number Strategies for handling objections versus true misalignment The value of having a strong referral network 📌 Resources Mentioned Sales Conversation Assessment: Diagnose your sales stalls and get actionable fixes → buildingmomentum.info/assessment Submit your anonymous sales question! → buildingmomentum.info/matcha 💬 Join the Conversation Got a tricky sales question? We’d love to hear it! Submit yours anonymously and it might be featured in a future episode: → buildingmomentum.info/matcha 🤝 Connect with Brooke Want more insights from Brooke? Connect with her on LinkedIn: → Brooke Greening on LinkedIn

☕ Episode Summary You had a great discovery call. They seemed excited. You sent the proposal… …and now it’s crickets. 🦗 In this episode, Brooke answers Annie from Jersey’s question: “What’s your go-to move when a client is interested but not committing?” Spoiler: vague follow-ups and hopeful vibes aren’t a strategy. You’ll learn how to handle stalled deals with clarity and confidence—without being pushy or turning into a professional email refresher. 📌 What You’ll Learn Why stalled deals aren’t always about you (even though it feels personal) The one thing you must leave every call with if you want to keep momentum What to say when someone ghosts you after a “great convo” How to structure your sales process so next steps are crystal clear Why getting to no faster can actually save your sanity (and your calendar) 🛠️ Resources Mentioned The Sales Conversation Assessment — A free tool to help you pinpoint where your sales calls are stalling. 👉 buildingmomentum.info/assessment. Brooke’s SERVICE Sales Framework — Human-first, repeatable, and just the right amount of structured. 💬 Join the Conversation Have a question you’d love Brooke to answer on the show? Submit it anonymously (or not!) at: 👉 buildingmomentum.info/matcha   🤝 Connect with Brooke on LinkedIn Want more tips that make sales feel human—not awkward? Let’s connect on LinkedIn: 👉 linkedin.com/in/brooke-greening

🎧 Episode Summary When your prospects already have someone providing similar services, how can you stand out—without resorting to shady tactics? In this episode of Sipping Matcha, Scott and Brooke tackle one of the most common sales dilemmas: how to ethically and effectively communicate your value when competitors are in the mix. It’s not about being louder—it’s about being clearer, more intentional, and deeply understanding your customer’s real needs.   📘 What You’ll Learn How to uncover your customer’s true motivations beyond surface-level needs Why trying not to be pushy can backfire and create confusion The power of helping prospects ask better questions—even when they choose someone else Why confidence and clarity set you apart more than features or pricing How to own your story and lead without manipulation    🔗 Resources Mentioned  💡 Sales Conversation Assessment – A free tool to help identify what’s stalling your sales chats and how to fix them.   🗣️ Join the Conversation Have a burning sales question you’d love to hear answered on a future episode? Submit it anonymously at buildingmomentum.info/matcha. Your curiosity could help others close more deals!   🤝 Connect with Brooke on LinkedIn Want more insight and strategies from Brooke? Connect with her on LinkedIn and stay inspired: Brooke Greening on LinkedIn.