After Dinner Chats

Adam Morgan is the founder of consultancy Eat Big Fish and author of the landmark marketing book Eating the Big Fish. In this episode, host James Welch sits down with Adam to explore why the challenger brand concept is widely known yet deeply misunderstood — and why a challenger mindset is just as powerful inside Uber as it is inside a startup. Adam shares the origin story of his consultancy (born from anger after TBWA rejected his book), the Apple stock he regrets never buying, his role in the new collective the Illuminari, and a surprising new chapter: writing children's picture books rooted in what he calls "joyful defiance." Stick around for the High Five rapid-fire round featuring Tim Harford, Rory Sutherland, and a £350 offer to learn the principles of his own book.

Rigour and standards are the only real competitive advantage left in creative strategy. So why is the industry sprinting away from both?Rob Campbell is a global creative strategist who has deliberately spent his career moving across countries and cultures — from the UK to the US, China, New Zealand, and beyond — to escape the industry bubble and understand what truly makes people and brands tick. He works with musicians, street culture designers, and major sports brands, and he brings an uncompromising commitment to truth, originality, and depth to every project.In this episode of Signals & Sparks:→ [00:52] Why AI is a "corporate truth serum" that reveals what companies actually value — not what they say they value→ [04:41] The difference between AI as an efficiency tool and AI as a liberator of human potential→ [08:18] Paranoia, curiosity & rigour: Rob's real process — not a framework in sight→ [11:37] "Tough love is still love" — why high standards make you a better creative partner→ [14:24] Truth over harmony: honesty as a creative practice, not a personality trait→ [16:15] The case against sprint culture — and why going into a company's founding vault matters more than reacting to current data→ [19:22] Why constantly moving overseas was the best decision Rob ever made→ [23:05] The Remembrance Sunday church visitors' book storyKey quote: "Rigour and standards — at the end of the day, that's the only thing you've got that will set you apart."Guest: Rob Campbell — Global Creative StrategistHost: James WelchSeries: Signals & Sparks — After Dinner Chats #26If this episode resonated, leave a rating on Apple Podcasts or Spotify — it genuinely helps new listeners find the show.

Are AI tools signalling the death of creative agencies as we know them today?On the second anniversary of his consulting business, Spark AI, the regular guest lecturer on the Advanced Diploma for AI in Business at Saïd Business School, University of Oxford, Jules Love joins me to discuss how the agency landscape is shifting fast. He even wrote the book on the subject, SHIFT. Yes, our host James Welch chats with Jules to break down exactly how Generative AI is upending the agency model. And what he's helping agencies do about itIn this session, we’ll explore a bunch of topics, in the usual format. What's caught your eye, what are you up to then the quick fire 'high five' round that is never as quick as that as it's so interesting to find out what makes people tick. Key Takeaways:The End of Project Pricing: Why agencies are shifting towards monthly subscriptions by selling AI-powered capabilities rather than human time.The Bottleneck Shift: How speeding up asset creation with AI forces structural bottlenecks further down the pipeline into governance and quality control.Future-Proofing Talent: Why forward-thinking companies are overhauling graduate programmes to focus less on technical skills and more on client relationship building.

In this episode, we dive deep into B2B marketing strategy and the latest consumer behaviour trends with Annabel Venner, former Global Brand Director at Coca-Cola and Hiscox. If you want global marketing insights that challenge the status quo and reveal how to pivot your campaigns for modern audiences, this is a must-listen.Key Takeaways:The New Consumer Thoughtfulness: Why buyers are ditching generic expensive gifts for hyper-personalised, practical gestures—and how brands must adapt.Career Agility: How Annabel successfully transitioned from consumer goods (Coca-Cola) to complex B2B financial services (Hiscox), and why continuous learning is non-negotiable.The Myth of "Asia": Why treating the Asian market as a single homogeneous entity is a costly mistake, with on-the-ground lessons from Singapore, Hong Kong, and Thailand.

In an ad-tech world increasingly driven by AI, human connection remains the most powerful strategy we have. Join us as we explore the future of programmatic curation and supply-side decisioning with Fern Potter, SVP of Strategy & Partnerships at Multilocal.In this episode, Fern explains how streamlining the audience experience is creating viable alternatives to the walled gardens. We also dive into fascinating consumer trends, unpacking why Gen Z is abandoning static images for video storytelling to filter out AI disruption. Finally, we cover the deeply human side of business, discussing the vital importance of setting psychological boundaries and separating personal ego from professional outcomes.Key Takeaways:The Power of Curation: How bridging audience experiences on the supply side makes programmatic advertising less expensive and more efficient.Monetising Data Assets: How supply-side decisioning allows publishers to control performance and pricing directly.Leadership & Boundaries: Why internalising the success or failure of a project can be damaging to your career.Finding the Signal: Why futurists like Deborah Kantt and empathy experts like Brené Brown are essential guides for modern leaders.Chapter Timestamps:00:00 - Introduction & Welcome00:31 - The Signal in the Noise: Futurism & Media Indicators00:43 - Gen Z Media Consumption & Filtering Out AI Disruption04:56 - Navigating People's Attention in Advertising05:22 - What is Programmatic Curation in Ad-Tech?07:58 - Standing Out in a Competitive Ad-Tech Marketplace10:43 - Monetising Data Assets via Supply-Side Decisioning14:22 - Leadership Hero: Brené Brown18:14 - The Importance of Psychological Boundaries in Business21:59 - Finding Community: Digital Leading Ladies & Panel PowerLinks & Resources:Watch the full video interview on YouTube:https://youtu.be/zW74gTDu74g Connect with your host, James Welch, on LinkedIn: https://www.linkedin.com/in/jameswelch1234/ Connect with today’s guest, Fern Potter, on LinkedIn: https://www.linkedin.com/in/fp121/ Learn more about Multilocal: https://www.multilocal.media/

In this episode, host James Welch sits down with original "Maths Man" and analytics pioneer, James Walker. From their early days at JWT to James’s successful exit selling Edge Consulting to Accenture, they discuss the existential shifts in the advertising data landscape.James Walker breaks down why Marketing Mix Modeling (MMM) is experiencing a massive resurgence in 2026, why Multi-Touch Attribution (MTA) failed to deliver, and the specific "bad metrics" that trip up e-commerce investors. Whether you are an agency owner, a data analyst, or a C-suite executive, this episode offers a masterclass on bridging the gap between creative sparks and hard commercial data.Key Takeaways & Timestamps:[01:29] Signal in the Noise: Why Marketing Mix Modeling (MMM) is hot again and the recent M&A activity shaking up the sector.[03:29] The Death of MTA: How the decline of Multi-Touch Attribution and post-COVID inflation brought MMM back to the boardroom.[05:00] Democratizing Data: The impact of open-source tools like Meta’s Robyn and Google’s Meridian on the agency landscape.[06:50] Life After Accenture: James discusses his transition from selling his agency to advising Private Equity boards.[09:44] The CAC vs. CLTV Myth: Why comparing Average Customer Acquisition Cost to Customer Lifetime Value is a "bad metric" that leads to poor valuation decisions.[12:57] The Billion Dollar Bet: Lessons learned from selling Edge Consulting to Accenture and managing massive digital transformation projects.[16:26] Bright Spark: Why James Hurst (HelloFresh, ex-Google/Tinder) sits at the perfect intersection of design, business, and transformation.Guest Bio: James Walker is a serial entrepreneur and data analytics pioneer. He began his career bridging creativity and math at JWT's Advanced Techniques Group. He founded Edge Consulting, which he successfully sold to Accenture, where he served as President International for Accenture Marketing Sciences. Later, he became the Global Head of Analytics at OC&C Strategy Consultants. Today, he acts as a senior advisor to boards and Private Equity houses, specializing in marketing effectiveness and valuation.Keywords: Marketing Mix Modeling, MMM, Data Analytics, Multi-Touch Attribution, CAC, CLTV, Marketing Strategy, Accenture, Private Equity, AdTech, E-commerce Valuation, James Walker, James Welch.

Host James Welch sits down with Criteo’s Steve Mader, a commerce heavyweight operating at the intersection of retail’s future and global brand strategy. Steve unpacks the critical signals from Amazon Unboxed and reveals how Criteo is simplifying and democratising access to retail media for the world's biggest brands. Tune in for a masterclass on rewiring organisations for e-commerce and why the "move fast and break things" mantra might just make you an ass.Interview GuideThis chat follows our "Signals & Sparks" format, where we find the method in the madness and the data behind the creative spark. Here’s what we covered:The Signal in the Noise: Steve focuses on the recent Amazon Unboxed conference, highlighting their move towards campaign builders and full-funnel orchestration agents. He views this as a major signal for the industry: a shift towards simplifying the buying process and democratising access to retail media tools, ensuring you don't need an "army of hands-on keyboard folks" to operate effectively.Connecting the Dots: Steve connects the dots by leveraging Criteo's massive scale—over 230 retailers—to paint a unique picture of shopper behaviour. He explains how combining search trends with performance media data allows advertisers to target abandoned baskets and build custom audiences, ultimately helping large brands "rewire themselves" to capitalise on e-commerce growth.Quick-fire: The quick-fire round to get to know them better:Hero: The original leadership team at Kantar in Boston, who taught him the foundational "four box models" of retail that he still uses 20 years later.Best Decision: Moving to London with his wife without ever having visited before, a decision that led to "cartoon character" children with dual accents and a love for the city.Worst Decision: Adopting a "move fast and break things" mentality early in his career within a culture that didn't support it, learning the hard way that if you break things alone, "all you are is just an ass."Funniest Moment: Watching his usually articulate wife go completely mute on live Canadian television during the London Olympics when news anchor Peter Mansbridge put a microphone in her face at a pub.A Bright Spark: Patrick Ryan, former Global Head of Business Development at PHD, recommended for his unique storytelling ability and skill in orchestrating agency opportunities.📍 Keywords:Steve Mader, retail media, Criteo, Amazon Unboxed, commerce trends, digital shelf, retail advertising, ecommerce strategy, retail media networks, RMN, shopper behaviour, performance media, ad tech, marketing strategy, supply chain, digital transformation, retail data, audience targeting, omnichannel marketing, brand strategy, media planning, CPG marketing, retail innovation, Amazon advertising, Walmart Connect, Tesco media, nectar, online retail, programmatic advertising, demand side platform, DSP, commerce media, shopper insights, data monetisation, marketing attribution, full funnel marketing, London tech, ad tech leadership, business development, agency partnerships, digital commerce, automated retail, agentic AI, retail ecosystem, consumer trends, strategic partnerships, global retail, marketing orchestration🔎 Relevant Hashtags:#SteveMader #RetailMedia #AmazonUnboxed #Criteo #Commerce #Ecommerce #AdTech #DigitalMarketing #RetailTrends #ShopperData #MarketingStrategy #SignalsAndSparks #JamesWelch #BusinessGrowth #LondonTech

20 - Jesh Sukwani : Asia’s Edge, Media’s Future & The Power of Travel DataHost James Welch, a former 24-7 Media innovation captain, grills Global Media and Marketing Transformation Executive Jesh Sukwani—the mastermind who once led Zaxis behind the Great Firewall in China for WPP. Now based in Milan, Jesh shares his winning strategies for future-proofing a CMO’s toolkit. Tune in as they dive deep into the revolution shaping the future of global media, marketing, and data.Interview GuideThis chat follows our "Signals & Sparks" format, where we find the method in the madness and the data behind the creative spark. Here’s what we covered:The Signal in the Noise: Jesh sees Asia—spanning from the UAE to Japan—as a powerful signal for the future, noting its energetic, can-do mentality and advancements in creative industries and the democratisation of AI. He highlights the development of cost-effective, mixed-model AI solutions and the success of B2C platforms like TikTok, which created an entire content creation industry.Connecting the Dots: Jesh, who spent almost five years leading media and the COE at Lenovo/Motorola, is focused on the changing dynamics of how brands engage with media agencies. He argues that an updated compensation model is required to utilise first-party data effectively to develop models and drive better outcomes, connecting media, technology, and data. Jesh also stresses the under-monetisation of travel data, which he categorises as a subsection of retail media, and the opportunity to use audience data (e.g., specific flight routes) to target audiences with intent, consideration, and a strong call to action.Quick-fire. The quick-fire round to get to know them better:Hero: Too many to name, referring to all the people who have been alongside him on his journey, both privately and professionally.Best Decision: Coming into and remaining in the media and marketing industry, calling it dynamic, changing, and potentially the most profitable.Worst Decision: Underestimating his own abilities and not taking a leap of faith to move to Dubai or the Caribbean when he had the opportunities early in his career.A Bright Spark: Anthony Rhind, a London-based executive with a fascinating career path spanning agency, tech, and media.📍Keywords:Jesh Sukwani, Asia’s edge, media future, travel data, digital Asia, media evolution, Asian innovation, travel analytics, media transformation, data insights, digital disruption, travel intelligence, Asia tech growth, media modernization, emerging markets, digital media trends, Asian business growth, content strategy, global travel trends, data-driven insights, predictive analytics, travel forecasting, media industry trends, digital storytelling, Asia digital economy, audience analytics, tech adoption Asia, travel industry data, media platforms, smart data systems, content distribution, digital content strategy, data-powered decisions, media tech, travel consumer insights, Asian markets, content ecosystems, travel segmentation, digital transformation Asia, travel demand analysis, media performance, cross-border travel trends, Asia competitive edge, global content strategy, media engagement, travel patterns, data science travel, media analytics tools, Asia leadership, future-ready media, travel behavior insights, digital travel tools, content innovation, Asia storytelling, digital systems Asia, audience behavior, business intelligence Asia, travel data platforms, media production trends, travel marketing, digital research Asia, travel experiences data, media growth strategy, regional media growth, data monetization, tech-driven media, analytics-driven travel, Asia-focused content, travel insights 2025, global audience data, media architecture, travel trends analysis, Asia market insights, content performance analytics, smart travel solutions, digital travel platforms, Asia future trends, global media shift, cross-cultural media, consumer data Asia, travel intelligence systems, media strategy Asia, digital expansion Asia, audience data insights, future of content, media design, digital travel behavior, Asia competitive strategy, travel analytics platforms, media storytelling, content evolution, Asia digital shift, travel data insights, global digital trends, digital ecosystem Asia, innovation in travel data, media future analysis🔎 Relevant Hashtags:#JeshSukwani #AsiasEdge #MediaFuture #TravelData #DigitalAsia #MediaEvolution #TravelAnalytics #AsiaTech #MediaTransformation #DataInsights #EmergingMarkets #DigitalMediaTrends #TravelIntelligence #AsiaGrowth #MediaIndustry #TechInnovationAsia #TravelTrends #DataDriven #ContentStrategy #SignalsAndSparks

Welcome to After Dinner Chats: Signals & Sparks, the series where we find the method in the madness and the signal in the deafening noise of data and tech.This week, host James Welch brings in a guest from his own team: WPP's David Spencer. David's the colleague who gets the "weird and wonderful" tech problems, the ones ad agencies don't normally solve, and somehow finds a "springboard for success."Get ready to hear about the incredible Easter eggs hidden in Lando Norris's new F1 website (and how to find them), why the future of AI isn't one big "bulldozer" but a team of specialist agents, and a truly... unfortunate... triathlon mishap. This is one of those conversations that is both fun and useful.📍Keywords: •After Dinner Chats, Signals and Sparks podcast, Guest 19 interview, David Spencer, David Spencer interview, Lando Norris discussion, Lando F1 analysis, Formula 1 podcast, F1 insider talk, motorsport podcast, racing industry insights, F1 agents explained, driver management F1, F1 career strategy, Formula One culture, F1 media talk, racing business podcast, motorsport storytelling, F1 behind the scenes, Lando Norris fans, McLaren F1 content, F1 helmet design, disco helmet F1, unique F1 helmets, racing branding, motorsport marketing, F1 innovation talk, F1 lifestyle discussion, racing personality podcast, motorsport interviews, Formula 1 trends, F1 paddock stories, modern F1 podcast, racing agents role, motorsport management, F1 fan podcast, racing analysis show, motorsport community, high performance racing, elite motorsport talk, F1 conversation podcast, long-form racing interview, motorsport thought leadership🔎 Relevant Hashtags: •#AfterDinnerChats #SignalsAndSparks #PodcastGuest19 #DavidSpencer #LandoNorris #Formula1 #F1Podcast #MotorsportTalk #F1Agents #RacingCulture #F1Helmets #DiscoHelmet #MotorsportPodcast #RacingStories #F1Insights #F1Fans #McLarenF1 #BehindTheScenes #MotorsportMedia #LongFormPodcast

Welcome to "Signals & Sparks," the podcast that finds the method in the madness and the data behind the creative spark.This week, James Welch sits down with Jamie Sergeant, founder of the global marketing agency Crowd. Jamie joins the pod to talk AI, global insights, and... giant penises? (Yes, you read that right.)The Signal in the NoiseJamie's signal is the great AI showdown: USA vs. China.He argues the US is trying to build one "behemoth AI" to rule them all (and costing a fortune in compute power to run). Meanwhile, China is quietly building an army of "bespoke AI"—over 2,000 tiny, specialist AIs in WeChat alone—that "get one job done really, really well" using far less power.Jamie places his bets on the bespoke approach, warning that the giant models will soon be too expensive to even switch on.Connecting the DotsSo, how does Jamie know all this? He's not just doom-scrolling. His "spark" comes from his agency, Crowd.While some agencies are "global" on their website, Jamie is on "daily calls" with his teams in key territories like Chengdu and Shenzhen. He explains how having 25 nationalities on a staff of 55 and serving as a UK "export champion" gives him a direct line to what's actually happening on the ground, long before it becomes a trend piece.High FiveWe finish with the "High Five" quick-fire round, and frankly, it's an all-timer. Tune in to hear:His Hero: The "super cool" James Bond.His Best Decision: Starting his global agency, Crowd, back in 2012.His Worst Decision: The classic managerial regret: "a couple of people that I've hired over the 25 years..."His Funniest Moment: This one is worth the download alone. It’s a story about pitching an NHS sexual health campaign that involves the immortal line: "Close your eyes. Imagine you're in a big dark room and there's a ginormous penis in front of you." (He won the pitch, by the way).His "Bright Spark" recommendation: Matthew Horobin, our fabulous brand strategist friend who introduced us.(Music from "Signals & Sparks" by The Consultants)📍Keywords: •After Dinner Chats, Signals and Sparks, Guest 18 interview, Jamie Sergeant, Jamie Sergeant interview, bespoke AI expert, custom AI solutions, private AI systems, enterprise AI strategy, AI innovation podcast, artificial intelligence discussion, AI thought leadership, advanced AI development, AI for business, bespoke technology podcast, elite AI consulting, AI futurist talk, modern AI trends, next generation AI, AI entrepreneurship, startup AI insights, AI automation strategy, intelligent systems design, AI ethics discussion, secure AI solutions, confidential AI builds, James Bond style AI, James Bond inspired AI, cutting edge technology talk, tech leadership podcast, future of AI, AI storytelling podcast, long form tech interview, AI innovation stories, smart automation podcast, tech visionaries, AI problem solving, high end AI services, premium AI development, Signals and Sparks podcast, technology and AI media, AI community discussion, digital transformation AI, advanced machine intelligence🔎 Relevant Hashtags: •#AfterDinnerChats #SignalsAndSparks #PodcastGuest18 #JamieSergeant #BespokeAI #CustomAI #AIInnovation #ArtificialIntelligence #AIPodcast #AIEntrepreneur #AITrends #AdvancedAI #AIForBusiness #TechLeadership #AIConsulting #FuturistAI #JamesBondAI #IntelligentSystems #AITechTalk #DigitalTransformation

Welcome to the second episode of Season Two, Signals & Sparks! Our 17th guest is the brilliant Dr. Kate Devlin, Professor of AI and Society at King's College London.Kate is a leading expert on how we emotionally engage with technology. She's on a mission to explore the complex, messy, and fascinating relationships we're building with AI, from digital companions to the ethics of resurrecting the dead.In this episode, we explore:The Signal in the NoiseKate shares her thoughts on the AI news dominating the headlines, framed as a story of "weird and wonderful":The Signal: The release of OpenAI's video generator, Sora, and its most startling use case: creating digital versions of people who have passed away, raising profound questions about grief, memory, and digital ghosts.Connecting the DotsWe dive into Kate's journey and her process for turning signals into sparks:She discusses her decade-long research into human-robot relationships, which started with headlines about sex robots and evolved to the reality of AI companions on every phone.Kate explains her skepticism of using AI for research, arguing that inherent biases and the tendency for LLMs to "hallucinate" make them unreliable tools for gathering accurate insights.She argues that generating AI video clips doesn't make you a filmmaker, highlighting the risk of "AI slop" and the irreplaceable value of human craft and creativity.High FiveWe finish with a quick-fire round:Your Hero: A celebration of curiosity—all the people at conferences and events who are prepared to think outside the box and explore new ideas.Your Best Decision: Moving to King's College London, a place that has been a fantastic fit for her work and research.Your Worst Decision: Getting involved in work she didn't fully believe in, and a more personal one: marrying her first husband.Funniest Moment: The time Jeff Bezos told her she was "very funny," and the endless stream of good jokes that can be found in the world of sex robots.A Bright Spark: She recommends Matt Tompkins, the mutual connection who brought her to The Next Dinner Party in the first place.📍Keywords: •After Dinner Chats, Signals and Sparks podcast, Guest 17 interview, Dr. Kate Devlin, Dr. Kate Devlin interview, AI and love discussion, digital ghosts AI, artificial intelligence talk, human-AI relationships, AI ethics discussion, AI and society, technology and love, digital companionship, AI psychology, AI and human emotion, AI future trends, AI storytelling podcast, long form AI interview, AI research insights, AI for everyday life, intelligent machines discussion, AI and intimacy, digital identity AI, human-centered AI, AI technology podcast, AI innovation stories, AI culture talk, AI and technology ethics, AI thought leadership, AI for social impact, AI communication, AI design discussion, AI and robotics, AI development podcast, AI trends 2025, AI futurism, AI and mental health, AI in relationships, AI media podcast, Signals and Sparks AI, advanced AI discussion, AI problem solving, AI education podcast, AI entrepreneurship, AI ethics and society, AI research podcast, AI thought experiments, AI storytelling, AI in modern life, AI psychology insights, digital AI companions, AI and consciousness, AI philosophy, AI human interaction, AI future insights, AI and society podcast, AI innovation media, AI for business, AI leadership talk, AI ethics leadership, AI systems design, AI community discussion, AI long form podcast, AI interview insights, AI technology trends, AI and creativity, AI communication systems, AI applications, AI and culture, AI intelligence discussion, AI and technology podcast, AI social impact talk, AI research media, AI futurist discussion, AI human-machine interaction, AI podcast interview, AI innovation leadership, AI and personal relationships, AI digital ethics, AI storytelling media, AI innovation insights, AI technology future, AI ethical design, AI communication strategies, AI research ethics, AI trend analysis, AI in modern society, AI expert podcast, AI digital innovation, AI and lifestyle, AI human emotion insights, AI analysis podcast, AI philosophy discussion, AI and companionship, AI technology ethics, AI innovation and trends, AI human connection, AI and digital culture, AI futuristic podcast, AI leadership insights, AI problem solving strategies, AI technology analysis, AI and human behavior🔎 Relevant Hashtags: •#AfterDinnerChats #SignalsAndSparks #PodcastGuest17 #DrKateDevlin #AI #ArtificialIntelligence #DigitalGhosts #AIAndLove #HumanAIMinds #AITechTalk #AIResearch #AIAndSociety #DigitalCompanionship #AIInnovation #AIThoughtLeadership #FutureOfAI #AIAndEthics #HumanAIInteraction #LongFormPodcast #TechPodcast

Welcome to the first episode of Season Two, Signals & Sparks! Our 16th guest is the brilliant Paul Evans, founder of the positioning company, version.Paul is on a mission to transform positioning from a static, 40-year-old marketing concept into a dynamic, data-driven capability fit for the intelligence era.In this episode, we explore:The Signal in the NoisePaul shares two fascinating signals he’s picked up on, framed as stories of "love and hate":Hate: The recent lawsuits filed against Google by Pubmatic and Magnite. Paul highlights the incredibly smart positioning by Pubmatic, which framed its legal action around industry transparency and fairness, rather than just lost revenue.Love: The partnership between Amazon and Netflix. Paul sees this as a powerful signal of Amazon's meteoric rise as a DSP, creating much-needed competition for giants like The Trade Desk and proving that competition is one of the strongest drivers of innovation.Connecting the DotsWe dive into Paul's journey and his process for turning signals into sparks:He discusses his transition from roles at Vodafone and as a fractional CMO to founding his own company, version, to address a desire to build something bigger than himself.Paul explains his vision for "positioning engineering"—a rigorous, data-driven, and adaptive approach that treats a company's market position like software, capable of being updated in response to market changes.He argues that positioning is the critical, often undervalued, catalyst that translates business strategy into a successful go-to-market plan.High FiveWe finish with a quick-fire round:Your Hero: Victoria Asha from Ginger May, for her energy, expertise, and approach to problem-solving.Your Best Decision: Starting his company, V2RSION, to transform the capability of positioning.Your Worst Decision: Leaving Microsoft and the Xbox team, a decision made more with emotion than rationale.Funniest Moment: Redefining "funniest" as "fun," he points to the physical challenges he undertakes, from Media Fight Night to his upcoming 250km Marathon des Sables.A Bright Spark: He recommends Lucia Mastromauro, Global VP at Deliveroo, as a future guest, praising her intelligence, energy, and problem-solving skills.H8UWpMLioKkw9Pa629tC📍Keywords: •After Dinner Chats, Signals and Sparks podcast, Guest 16 interview, Paul Evans, Paul Evans interview, Fighting for Position, F1 racing discussion, Formula 1 podcast, motorsport analysis, F1 strategy talk, racing career insights, driver mindset F1, racing team tactics, F1 race breakdown, Formula One insights, F1 driver interview, motorsport storytelling, racing industry discussion, F1 paddock talk, F1 behind the scenes, race strategy analysis, F1 career development, racing psychology, F1 fan podcast, F1 culture discussion, racing business insights, motorsport media, high performance racing, elite motorsport talk, F1 conversation podcast, long-form racing interview, motorsport thought leadership, modern F1 analysis, driver management, F1 agents role, Formula 1 news, racing updates, F1 highlights, F1 technical analysis, race weekend review, motorsport community, racing personality podcast, Formula One lifestyle, F1 fan engagement, racing innovation, F1 team insights, racing strategy podcast, motorsport interviews, Formula 1 career stories, F1 analytics, racing performance talk, F1 sponsorship discussion, Formula One culture, F1 media insights, racing commentary, high-speed racing, F1 driver experiences, motorsport strategy, elite racing podcast, racing trends, F1 education, racing insights podcast, Formula 1 industry, motorsport thought leaders, F1 interview series, racing highlights discussion, driver performance analysis, F1 history talk, racing legends insights, F1 technical breakdown, motorsport storytelling podcast, Formula 1 podcast series, racing tactics discussion, F1 media coverage, racing events insights, F1 news updates, motorsport innovation, racing team dynamics, F1 storytelling, elite driver interviews, motorsport trends discussion, Formula One strategies, F1 driver performance, racing media podcast, motorsport fan engagement, F1 insights and analysis, racing industry updates, elite racing insights, Formula One technology, F1 career journey, racing expert analysis, F1 highlights and stories, motorsport education, racing thought leadership, Formula One podcast highlights, F1 strategy and tactics🔎 Relevant Hashtags: •#AfterDinnerChats #SignalsAndSparks #PodcastGuest16 #PaulEvans #FightingForPosition #Formula1 #F1Podcast #MotorsportTalk #F1Strategy #RacingInsights #F1Analysis #F1Drivers #RaceWeekend #F1Career #MotorsportPodcast #F1Highlights #RacingTactics #F1TeamInsights #F1Media #EliteRacing

After Dinner Chats, Ripped Off Less Ep6: Welch v WelchWelcome to today’s conversation. These conversations started over dinners where James welch gets to introduce everyone at the table. Dinners are always fun. And sometimes useful, but the end of the day doesn’t really matter how it’s fun or useful it’s just the fact that we are all there connecting and making sure that we can all see what’s coming round the corner.And the next thing we’ve got to do is to stay in touch with each other.For a special episode of AfterDinnerChats, host James Welch takes on Guest number 15, his most challenging guest yet... himself.The episode, prompted by a dare from guest number 10, Tim Burrowes, features two "Jameses" for the price of one. They discuss topics ranging from an innovative wooden satellite to fixing industry-wide "bad data."James Welch, a consultant at WPP, also reveals his two other "hats": an event organiser for "The Next Dinner Party" and the host of this very pod. He shares insights on how all three roles work to help people "get ripped off less" by providing more value, whether that's through intelligent data products, curating events that foster real connection, or translating complex topics into plain English.The conversation follows the usual format, ranging from business insights to personal anecdotes, provides a glimpse into his heroes, best decisions, and worst. Yes, join us for this irreverent 12-minute chat!📍Keywords: •After Dinner Chats, Ripped Off Less podcast, Episode 6, Welch v Welch, legal dispute discussion, family law podcast, divorce case analysis, Welch family story, legal battles podcast, court case discussion, family conflict analysis, Welch v Welch case, divorce insights, legal advice podcast, family law insights, high profile legal cases, court proceedings discussion, dispute resolution podcast, legal storytelling, case study podcast, legal strategy discussion, family court analysis, divorce strategy, legal commentary podcast, Ripped Off Less series, episode 6 analysis, court drama podcast, legal media discussion, family law expert talk, conflict resolution insights, divorce and mediation, legal battles analysis, Welch v Welch update, court ruling discussion, legal process podcast, family law commentary, legal insights podcast, courtroom stories, legal education podcast, family law trends, divorce legal tips, case study analysis, family conflict podcast, legal system discussion, dispute analysis, court decision insights, Welch v Welch review, legal storytelling media, law podcast series, family law debate, legal industry insights, divorce litigation, mediation strategies, legal expert commentary, high profile divorce cases, family law media, courtroom analysis, legal case breakdown, divorce insights media, conflict resolution podcast series, legal process insights, family law update, legal discussion series, court drama analysis, legal analysis podcast, Welch v Welch case review, divorce law insights, legal system podcast, family law stories, dispute resolution media, courtroom commentary, legal trends discussion, divorce case study, legal education media, family conflict analysis, legal insights series, high profile court cases, divorce law discussion, legal advice media, courtroom drama podcast, family law update podcast, legal commentary series, dispute case analysis, Welch v Welch breakdown, family law expert insights, legal education insights, courtroom storytelling, family dispute analysis, legal trends podcast, divorce and family law podcast, legal news podcast, conflict resolution series, family law media insights, court proceedings analysis, legal system review, divorce case insights, high profile legal podcast, Welch family legal stories, family law media coverage, court decision podcast, legal analysis media, dispute resolution podcast insights, family law case study, legal storytelling podcast series🔎 Relevant Hashtags: •#AfterDinnerChats #RippedOffLess #Episode6 #WelchvWelch #FamilyLaw #DivorceCase #LegalPodcast #CourtCaseAnalysis #FamilyConflict #LegalInsights #DivorceLaw #ConflictResolution #CourtroomStories #LegalEducation #FamilyLawPodcast #DisputeResolution #HighProfileCases #LegalCommentary #CourtDrama #CaseStudyPodcast

After Dinner Chats, Ripped Off Less Ep5: Programmatic Trust & TransparencyGet ready for a double dose of industry brilliance on the latest #AfterDinnerChats! Episode Five features two incredible leaders tackling trust and transparency from two unique angles.First up, meet Mo Moubayed, the co-founder of Veridoo! We dive into the world of Out-of-Home advertising and how his team is bringing confidence and effectiveness to the channel.Mo's Hero: He draws inspiration from Marc Pritchard for his legendary stand on media transparency and refusal to accept excuses for fraud. A champion striving to help advertisers getting ripped off less.One More Guest: Mo would love to bring Nick Parker to the dinner table. As the global president of Veridoo and former COO of Kinetic, Nick is a "wealth of knowledge" and a master storyteller in the OOH space.And in the second half, we welcome Audrey Boisumeau, who has start a new role to grow the UK & US operations for the Hawke, an Azerian company. She tells us about her mission to empower programmatic buyers with the control and ethical practices they deserve.Audrey's Hero: In the fight against ad fraud, her hero is independent researcher Dr. Augustine Fou, who she credits for his brilliant tech and relentless commitment to eradicating fraud in the supply chain.One More Guest: Audrey nominates Richard Ottoy from Picnic. A "veteran of the industry" and a humble programmatic expert with a sharp and accurate opinion on where the market is heading.This episode is a masterclass in how we can all work towards a more transparent and effective advertising ecosystem. Don't miss it!📍Keywords: •After Dinner Chats, Ripped Off Less podcast, Episode 5, Programmatic Trust and Transparency, digital advertising insights, programmatic advertising podcast, ad tech discussion, online advertising strategy, transparency in advertising, digital media podcast, programmatic trust analysis, advertising industry trends, marketing technology talk, ad tech insights, programmatic campaigns, digital marketing strategy, media buying podcast, advertising ethics discussion, programmatic media insights, online media strategy, marketing transparency, ad tech storytelling, Ripped Off Less series, episode 5 analysis, digital advertising trends, programmatic media strategy, ad fraud discussion, online ad transparency, marketing podcast, digital media trends, programmatic advertising ethics, ad tech education, marketing insights podcast, advertising analytics, programmatic advertising tips, digital marketing podcast, transparency in programmatic, ad tech industry insights, online media insights, marketing technology trends, programmatic insights, advertising strategy podcast, media planning podcast, ad tech commentary, digital advertising analysis, programmatic campaigns podcast, marketing analytics insights, ad tech innovation, digital media strategy podcast, programmatic education, advertising storytelling, online marketing insights, programmatic advertising discussion, ad tech trends, digital marketing insights, media transparency discussion, programmatic advertising media, ad operations podcast, online ad campaigns, advertising media strategy, programmatic advertising podcast series, marketing technology insights, ad tech storytelling podcast, digital marketing education, advertising transparency analysis, programmatic marketing podcast, ad tech media insights, marketing industry discussion, programmatic advertising review, digital media innovation, advertising technology insights, programmatic media campaigns, online advertising education, ad tech leadership podcast, marketing transparency insights, programmatic advertising case study, advertising media trends, digital marketing strategy podcast, programmatic innovation discussion, ad tech expert insights, online media analysis, programmatic advertising review podcast, marketing ethics podcast, advertising industry education, programmatic ad insights, digital media commentary, ad tech updates, online advertising podcast, marketing storytelling insights, programmatic ad strategy, advertising analysis podcast, digital marketing trends discussion, ad tech case studies, programmatic media review, marketing technology media, programmatic advertising leadership, ad tech insights series, digital advertising innovation, programmatic transparency tips, marketing technology podcast insights, advertising strategy analysis, online media leadership, ad tech trends podcast🔎 Relevant Hashtags: •#AfterDinnerChats #RippedOffLess #Episode5 #ProgrammaticTrust #TransparencyInAdvertising #AdTech #ProgrammaticAdvertising #DigitalMarketing #MarketingPodcast #OnlineAdvertising #AdTechInsights #MediaBuying #AdvertisingEthics #ProgrammaticMedia #MarketingTechnology #AdCampaigns #DigitalMediaStrategy #AdTechPodcast #ProgrammaticInsights #MarketingTransparency

After Dinner Chats, Ripped Off Less Ep4: Humour, Ad Fraud & Business AgilityWhat does it truly mean to get "ripped off less" in business? Is it purely about price, or is it about transparency, ROI, and genuine value?On the 'After Dinner Chats' podcast, several leaders shared their unique approach to this very question, revealing a broad spectrum of what creating value really looks like.For Paddy Gilmore, it's about maximising marketing effectiveness. He champions the use of humour, citing a survey that found humorous campaigns can generate over 100% more ROI. His mission is to help brands use humour intelligently to get more "bang for their buck".For Tim Burrowes of Mumbrella and Unmade, it’s about systemic transparency. He works to expose where money "leaks out" in the advertising supply chain, encouraging marketers to ask hard questions about their media spend and challenge conflicts of interest to ensure a fairer industry for everyone.For Sheetal Thakar, founder of Formagility, the focus is on providing a high-value alternative to overpriced services. She helps large organisations achieve alignment by "charging a lot less than those big consultancies" while aiming to deliver even more value.Their chosen heroes perfectly mirror these philosophies:· Sheetal’s hero is the founder of TheFork app, which helps people access high-quality restaurant experiences for a fraction of the price.· Tim’s hero is Martin Lewis (MoneySavingExpert), a "credible force for stopping ordinary people from getting ripped off" by championing them against powerful systems.· Paddy’s hero is a memorable egg seller from his childhood who used a simple, authentic, and creative approach—a chicken-shaped tea cosy on his head—to build a reputation for quality and friendliness, providing a powerful lesson in effective marketing.Whether through better ROI, fairer pricing, or greater transparency, the common thread is a deep commitment to delivering authentic value and ensuring clients and consumers aren't left short-changed.📍Keywords: •After Dinner Chats, Ripped Off Less podcast, Episode 4, Humour Ad Fraud and Business Agility, digital advertising insights, ad tech podcast, online marketing discussion, advertising fraud analysis, business agility strategies, marketing technology talk, programmatic advertising insights, ad fraud prevention, humour in business, advertising industry trends, digital media podcast, marketing insights, ad tech education, business transformation, programmatic media strategy, digital marketing trends, agile business practices, ad fraud detection, marketing analytics podcast, advertising storytelling, online media strategy, business innovation discussion, ad tech insights, programmatic campaigns, marketing technology insights, advertising ethics discussion, digital media trends, agile marketing strategies, ad operations podcast, programmatic media analysis, marketing analytics insights, ad tech industry discussion, digital advertising strategy, programmatic innovation, online marketing insights, advertising technology podcast, business leadership podcast, agile business insights, ad tech media, marketing storytelling, digital advertising education, programmatic media campaigns, ad tech commentary, marketing transparency, advertising strategy podcast, digital media strategy, programmatic advertising tips, ad tech trends, online media insights, business agility podcast, advertising analytics, digital marketing education, programmatic media insights, ad tech innovation, marketing insights podcast, advertising technology trends, programmatic advertising analysis, online advertising education, ad tech leadership, marketing technology podcast, programmatic campaigns podcast, digital media innovation, advertising strategy insights, agile business discussion, ad fraud podcast, marketing technology trends, programmatic advertising storytelling, advertising media strategy, online marketing podcast, ad tech expert insights, programmatic advertising review, marketing ethics podcast, business transformation insights, digital media commentary, ad tech updates, programmatic media review, advertising analytics insights, marketing leadership podcast, programmatic advertising case study, online media analysis, ad tech education podcast, digital marketing trends discussion, advertising industry education, programmatic media campaigns podcast, marketing technology insights, ad tech insights series, online advertising leadership, programmatic innovation podcast, advertising storytelling insights, digital marketing strategy podcast, ad tech media insights, programmatic media leadership, marketing technology media, advertising transparency insights, agile marketing podcast, ad fraud detection insights, business agility media, digital media leadership, programmatic advertising insights🔎 Relevant Hashtags: •#AfterDinnerChats #RippedOffLess #Episode4 #HumourInBusiness #AdFraud #BusinessAgility #DigitalMarketing #AdTech #ProgrammaticAdvertising #MarketingPodcast #OnlineAdvertising #AdvertisingEthics #AdTechInsights #MarketingStrategy #AgileBusiness #DigitalMedia #AdvertisingAnalytics #ProgrammaticMedia #MarketingTechnology #BusinessInnovation

After Dinner Chats, Ripped Off Less Ep3: Emotion, Ethics & Escapades in AdlandGet ready for a rollercoaster ride through the sharpest minds and funniest misadventures in the world of media and marketing. Episode Three of After Dinner Chats brings you a triple-threat of insight and hilarity with Dilip Shukla, Claire Gleeson-Landry, and Philippa White.First up, Dilip Shukla of Reset Digital will make you rethink everything you thought you knew about connecting with consumers. He’s all about ditching those dusty old metrics and diving deep into the why – the emotions that truly drive decisions. Dilip helps businesses stop flushing cash down the drain by ensuring their message lands when people are genuinely open, changing the way you look at things so the things you look at change. And you won't believe his "funniest moment" involving a very public, very bold claim about being the messiah of digital media, complete with plans for a posthumous webcam broadcast, eek!Then, hold onto your hats for Claire Gleeson-Landry, the powerhouse from Goodloop! She’s on a mission to prove that doing good is good for business. Claire champions getting "ripped off less" by turning ad spend into a force for positive change, ensuring brands earn genuine engagement and eyeballs by connecting with what consumers really care about – a far cry from just chasing cheap clicks. Her funniest moment? Imagine a severe allergic reaction at a major awards show, a Kim Kardashian-esque makeover by a well-meaning stranger and still getting up on stage to accept the award. Only in adland, eh?And rounding out our incredible trio is Philippa White of TIE Leadership. Philippa argues that the best way to avoid getting "ripped off" in the grand scheme of things is to invest in our "Return on Humanity." She champions developing those crucial human competencies – empathy, vulnerability, cultural intelligence – to build stronger leaders and more resilient businesses. Forget ruthless tactics; Philippa shows how genuine human connection is the ultimate power play. Her heart-stopping moment involves a luxury car, a locked-in toddler, 30-degree heat, and a very high-stakes game of "unlock the door, sweetie!"Join us for an episode filled with considered advice on navigating the ad tech world effectively, complemented by some rather unforgettable personal anecdotes. This is a discussion that offers both strategic insights and engaging stories.📍Keywords: •After Dinner Chats, Ripped Off Less podcast, Episode 3, Emotion Ethics and Escapades in Adland, advertising industry insights, ad tech podcast, online marketing discussion, marketing ethics, emotional intelligence in advertising, digital marketing podcast, programmatic advertising insights, advertising storytelling, ad campaigns analysis, marketing technology talk, ethical advertising practices, ad tech insights, online media strategy, digital marketing trends, advertising ethics discussion, programmatic media strategy, marketing analytics podcast, ad tech education, digital advertising strategy, business ethics in marketing, advertising innovation, marketing insights podcast, online advertising analysis, ad tech commentary, programmatic campaigns, advertising transparency, digital media trends, marketing leadership podcast, ad fraud prevention, ethical marketing insights, advertising strategy podcast, digital media education, programmatic media insights, ad tech innovation, marketing storytelling, online marketing insights, advertising technology podcast, business ethics discussion, digital marketing insights, programmatic advertising analysis, ad tech industry discussion, marketing technology insights, advertising campaigns podcast, programmatic innovation, online advertising education, ad tech leadership, marketing strategy podcast, programmatic media campaigns, digital media innovation, advertising analytics insights, marketing technology trends, programmatic advertising storytelling, online media insights, ad tech expert insights, digital marketing strategy podcast, advertising industry education, marketing ethics podcast, programmatic media review, ad tech updates, marketing leadership insights, advertising strategy insights, agile marketing podcast, ad fraud detection insights, ethical advertising media, digital media commentary, programmatic media leadership, advertising innovation podcast, marketing technology media, programmatic campaigns podcast, online advertising insights, ad tech insights series, marketing leadership media, digital marketing trends discussion, ethical marketing podcast, advertising transparency insights, programmatic advertising case study, online media analysis, ad tech education podcast, programmatic advertising review, marketing storytelling insights, advertising industry discussion, programmatic innovation podcast, digital media leadership, ad tech media insights, marketing insights series, programmatic advertising leadership, online advertising strategy, advertising analytics podcast, programmatic campaigns insights, digital marketing education, marketing ethics in advertising, ad tech commentary podcast, programmatic media insights series, advertising technology insights, business ethics in adland, online marketing podcast🔎 Relevant Hashtags: •#AfterDinnerChats #RippedOffLess #Episode3 #EmotionInAdvertising #MarketingEthics #AdlandEscapades #DigitalMarketing #AdTech #ProgrammaticAdvertising #AdvertisingPodcast #MarketingInsights #OnlineAdvertising #AdvertisingEthics #AdCampaigns #MarketingStrategy #AdTechInsights #ProgrammaticMedia #AdvertisingInnovation #MarketingLeadership #EthicalMarketing

After Dinner Chats, Ripped Off Less Ep2: AI Strategies, AdTech Realities & User TruthsEver wondered what it's like to be a fly on the wall at one of those incredible dinner parties where fascinating minds connect? Well, "After Dinner Chats" (an offshoot of TNDP The Next Dinner Party) was born precisely for that reason! I wanted to share the fabulous and interesting people who've graced my dinner table with a wider audience. You might not be able to join me any time soon for a TNDP dinner in person, but you absolutely should still get to "meet" these amazing individuals through these special 15-minute livestream chats! And remember, you've gotta be at the dinner table first to snag an invite to record one of these!Following our engaging Episode One guests (the amazing Julia Linehan, Jon Walsh, and Deborah Gbadamosi!), this episode features another trio of industry stars: the visionary Chris Pile, the incredible Austin Scott, and the insightful James Breeze. They didn't just drop knowledge bombs; they spilled the beans on who THEY think should pull up a chair for a future dinner and podcast pow-wow!And let me tell you, the personal stories from these three? Pure gold! You'll be rushing to that subscribe button!🥁 DRUMROLL PLEASE! 🥁🚀 First, we have the phenomenal Chris Pile! Get this: Chris has been involved in a project to build a LITERAL DIGITAL COUNTRY, complete with blockchain passports! 🤯 How's that for nation-building 2.0? Chris's pick for the next dinner guest? The super-connector Cyrus Cruz from Tenity!🌟 Next up, the one and only Austin Scott! Hold onto your hats, because this ad tech aficionado once performed the CRAB DANCE for MC HAMMER! 🦀 Yes, the MC Hammer! And who does Austin nominate for a future feast and feature? The brilliant Michelle Lira from Dentsu!✨ And completing our all-star panel, the man himself, James Breeze! Want a peek into the future? Breezy has trained his PERSONAL AI with his own manifesto, so it thinks just like him! 🧠 Now that's what I call next-level! And James's recommendation? Proving great minds think alike, his intended guest was none other than Chris Pile – who, as you now know, was already part of this very stellar guest lineup! Talk about being in sync! 😉Want to hear the full, fascinating stories behind these tidbits? Eager to know why these top names were recommended and get the lowdown on how to get 'Ripped Off Less' in media, marketing, and ad tech? You know you do! 🔥🎧 Don't walk, RUN to listen to "After Dinner Chats"! Catch Episode Two with Chris Pile, Austin Scott, and James Breeze – and make sure you're caught up on Episode One! Subscribe wherever you get your podcasts – you won't want to miss a single byte!A massive shout-out to our fantastic sponsor, JobsInAdtech.com! Looking for your next big role in digital media or ad tech, or hiring top talent? This is THE place! Use promo code JWPOD for a 10% discount on any package. 🚀📍Keywords: •After Dinner Chats, Ripped Off Less podcast, Episode 2, AI Strategies AdTech Realities and User Truths, digital advertising insights, ad tech podcast, online marketing discussion, artificial intelligence in advertising, AI for marketing, programmatic advertising insights, digital media podcast, ad tech trends, AI marketing strategy, user behavior insights, marketing technology talk, advertising analytics, AI in programmatic, ad tech insights, marketing strategy podcast, online advertising analysis, programmatic campaigns, digital marketing trends, AI innovation in advertising, ad tech education, programmatic media strategy, marketing analytics podcast, advertising ethics discussion, AI in digital marketing, online media strategy, programmatic advertising analysis, digital media insights, advertising strategy podcast, AI advertising trends, marketing leadership podcast, ad tech innovation, programmatic media campaigns, digital advertising strategy, marketing insights podcast, AI marketing insights, advertising technology podcast, business intelligence in marketing, programmatic innovation, digital media trends, AI and user experience, marketing technology insights, advertising analytics insights, programmatic advertising storytelling, online media insights, ad tech expert insights, digital marketing strategy podcast, advertising industry education, AI in programmatic campaigns, ad tech updates, marketing leadership insights, advertising strategy insights, AI in online marketing, programmatic media review, marketing technology media, AI advertising case study, digital media leadership, programmatic campaigns podcast, online advertising insights, ad tech insights series, marketing leadership media, AI-driven advertising, digital marketing education, programmatic media insights series, advertising technology insights, AI marketing podcast, programmatic campaigns insights, online advertising education, ad tech commentary podcast, AI advertising analysis, marketing ethics podcast, programmatic advertising review, digital media commentary, AI in marketing strategy, advertising innovation podcast, marketing technology trends, AI programmatic insights, ad tech media insights, digital marketing trends discussion, advertising transparency insights, AI advertising storytelling, programmatic media leadership, marketing strategy education, online media analysis, AI marketing campaigns, advertising industry discussion, digital advertising innovation, programmatic advertising leadership, ad tech leadership podcast, marketing insights series, AI programmatic media, digital media education, AI in advertising ethics, programmatic campaign strategies, advertising technology media, online marketing insights podcast, ad tech innovation podcast, AI marketing insights series, programmatic advertising trends🔎 Relevant Hashtags: •#AfterDinnerChats #RippedOffLess #Episode2 #AIStrategies #AdTechRealities #UserTruths #DigitalMarketing #ProgrammaticAdvertising #AdTech #MarketingPodcast #OnlineAdvertising #AdvertisingAnalytics #AIMarketing #MarketingInsights #ProgrammaticMedia #AdvertisingInnovation #DigitalMedia #MarketingTechnology #AIInAdvertising #AdvertisingStrategy

After Dinner Chats, Ripped Off Less Ep1: Truth, Talent & TransparencyWelcome to the After Dinner Chats series, where we connect with fascinating people, always a little bit senior, always a bit shinier than most, to see what’s coming around the corner in the vibrant, and sometimes bewildering, worlds of media, marketing, and ad tech.These episodes will be triple-headers, diving deep into how we can all get 'Ripped Off Less' with insights from three industry powerhouses.And a big thank you to our sponsor for this episode, jobsinadtech.com, the only jobs board dedicated to digital media and the ad tech industry – if you're hiring, use promo code JWPOD for a 10% discount. It’s where ad tech finds its next role.First up, I chatted with Deborah Gbadamosi, a Global Client Lead at Mindshare. Deborah shed light on "TruthSets," a US initiative grading data quality to reduce media waste – a concept we'd love to see go global. She also championed using AI for genuine efficiency, making those non-working media dollars finally sweat, and shared her passion for DE&I, urging businesses to continue supporting underrepresented groups – not as charity, but as smart strategy.Then, I caught up with Jon Walsh, the man behind the ubiquitous ad tech WhatsApp communities and founder of our sponsor, jobsinadtech.com. Jon’s North Star is efficiency, whether it's creating a focused, quality-driven job site to counteract LinkedIn's "spray and pray" approach, or fostering the 50+ ad tech chat groups that have become the industry's digital water cooler. He shared the origin story of these vital communities and his belief in the power of narrative, drawing parallels with the boxing world.Finally, I was thrilled to speak with Julia Linehan, founder and CEO of The Digital Voice PR agency. Julia passionately discussed the ad industry's talent challenge, advocating for better investment in people to make it an appealing career path once more. As a founding advisor of the UK Stop Ad Fraud Coalition, she detailed their "Know Your Customer" initiative, a crucial step in cleaning up the ecosystem. Julia also champions an outputs-driven, transparent approach in her own agency, ensuring clients truly see value.From data integrity and AI efficiency with Deborah, to community building and laser-focused recruitment with Jon, and tackling ad fraud and championing industry talent with Julia, this episode is packed with actionable insights. We explore the importance of authentic narratives, the drive for smarter spending, and the unwavering belief in the power of people and community to navigate our ever-evolving industry. Tune in for a dose of wisdom, wit, and a clearer view of what’s next.📍Keywords: •After Dinner Chats, Ripped Off Less podcast, Episode 1, Truth Talent and Transparency, digital marketing insights, advertising industry podcast, online marketing discussion, marketing transparency, talent management in advertising, advertising ethics discussion, programmatic advertising insights, digital media podcast, marketing strategy talk, advertising storytelling, transparency in marketing, ad tech insights, digital marketing trends, online media strategy, advertising analytics, marketing insights podcast, programmatic media strategy, ad tech education, marketing leadership podcast, advertising innovation, business ethics in marketing, online advertising analysis, programmatic campaigns, marketing analytics insights, ad tech industry discussion, digital advertising strategy, programmatic innovation, digital media trends, marketing technology insights, advertising ethics in practice, programmatic media campaigns, ad tech innovation, marketing insights series, advertising transparency podcast, digital marketing strategy podcast, ad tech commentary, online marketing insights, marketing technology trends, advertising industry insights, programmatic advertising storytelling, ad operations podcast, marketing education podcast, advertising analytics insights, programmatic campaigns podcast, online media insights, ad tech expert insights, digital marketing education, advertising technology podcast, marketing leadership insights, programmatic media review, digital media commentary, advertising strategy podcast, marketing technology media, programmatic advertising review, ad tech updates, online advertising education, programmatic media insights series, advertising innovation podcast, marketing ethics podcast, ad tech insights series, programmatic campaigns insights, marketing leadership media, digital media leadership, programmatic media leadership, marketing transparency insights, ad tech media insights, programmatic advertising insights, online marketing podcast, advertising strategy insights, programmatic advertising analysis, digital media innovation, ad tech media, programmatic campaign strategies, marketing storytelling, advertising industry education, digital marketing trends discussion, online advertising strategy, programmatic advertising leadership, ad tech leadership podcast, marketing insights series, advertising technology insights, programmatic innovation podcast, digital media education, marketing strategy education, ad tech commentary podcast, advertising technology media, online marketing insights podcast, programmatic campaigns review, advertising analytics podcast, digital marketing strategy insights, programmatic media campaigns insights, ad tech innovation podcast, advertising industry discussion, marketing technology education, programmatic advertising insights series, online media analysis, ad tech expert podcast, marketing strategy podcast series🔎 Relevant Hashtags: •#AfterDinnerChats #RippedOffLess #Episode1 #TruthInAdvertising #TalentInMarketing #TransparencyInBusiness #DigitalMarketing #AdTech #ProgrammaticAdvertising #MarketingPodcast #OnlineAdvertising #AdvertisingEthics #MarketingInsights #ProgrammaticMedia #AdvertisingInnovation #MarketingStrategy #DigitalMedia #AdTechInsights #BusinessEthics #MarketingLeadership