On the Record With Julian Reis

Watch the best moments from Julian Reis's conversation with Drybar founder and beauty entrepreneur Alli Webb. Alli will break down what it really took to build one of the most recognizable brands in beauty, the personal challenges she faced behind the scenes while Drybar was at its peak, and the lessons that shaped her memoir The Messy Truth. Learn what she's building next with Messy, why launching a brand today is a completely different game than a decade ago, and why she believes the secret to great products is simple: know your lane, and understand it better than anyone else.Watch On the Record with Julian Reis on YouTube here. Comment who you want Julian to interview next! CHAPTERS:00:00 – Creating Skin Laundry, SuperOrdinary & Drybar02:05 – Why Brands Are Harder to Build Today03:52 – Messy's 700-Door Sephora Launch05:47 – TikTok & Trusting Your Team09:47 – The Messy Truth: Alli’s Book & Personal Life11:55 – The Idea Behind Messy13:50 – Mindset & "Happiness Is a Choice" TAGS:creators, content, commerce, SuperOrdinary, JulianReis, e-commerce, sales, business, podcast, Alli Webb, Drybar, Messy Haircare, On the Record, beauty entrepreneur, hair care founder, The Messy Truth, female founder, beauty industry, Sephora, natural hair texture, entrepreneurship, beauty brand launch, TikTok beauty, founder story, haircare brand

In this special compilation episode of On the Record, you’ll hear host Julian Reis, alongside founders, creatives, investors, and industry leaders, share the best advice on building brands, making big decisions, finding your point of view, and adapting to a rapidly changing consumer landscape.From knowing when to trust your gut to understanding why great brands take years – not months – to build, this episode explores the lessons that matter most. You'll also hear why community can come before product, why founders need to sell a vision rather than just a business plan, and how social media, creators, and entertainment are reshaping the way consumers discover and buy brands.Watch On the Record with Julian Reis on YouTube here. Comment who you want Julian to interview next! CHAPTERS: 00:00 – Alli Webb: Happiness Is A Choice 01:42 – Richard Christiansen: Burnout, Starting Over, & Creativity 03:13 – Jean-Francois Sberro: Selling Your Vision As A Leader04:35 – Carina Chaz: Building With Your Gut05:41 – Anthony Choe: Consumer Behavior & The Adolescent Phase Of A Brand06:58 – Rocky Xu: Building Brands Takes 5 Years, Minimum07:51 – Sophie Blowfield: Building a Community And A Point Of View09:42 – Sammi Cohen: Edutainment Is The Future For Successful Brands12:16 – Dr. Julie Chung & Kent Yu: Growth of New Distribution Channels13:36 – Natalie Holloway: TikTok Shop & Micro DramasTAGS: creators, content, commerce, SuperOrdinary, JulianReis, e-commerce, sales, business, podcast, entrepreneurship, founder stories, startup advice, overcoming rejection, imposter syndrome, bootstrapping, fundraising advice, women founders, resilience, mindset, motivation, business podcast, venture capital, authenticity in business, content creation, morning routine, choosing happiness, taking risks, career change, small business tips, tiktok, tiktok shop, live selling, social commerce

A year ago, SuperOrdinary's live team was two people. Today, they're running six-hour "Mega Lives," working with 12 brands, and generating record-breaking GMV.In this episode, you’ll hear from the team behind the scenes. They’ll break down what actually separates a daily live from a Mega Live, the split-second calls that turn a stalled cart into a sales spike, and why they believe live commerce is about to become the next major content format after TV and streaming.Watch On the Record with Julian Reis on YouTube here. Comment who you want Julian to interview next! CHAPTERS: 00:00 – Meet the Team01:57 – Daily Live vs. Mega Live05:34 – The Preparation & Problem Solving Behind Every Live08:40 – What Makes a Great Live Host10:01 – Why Live Selling Works: Authenticity & Connection14:39 – The Data & Metrics Perspective 16:50 – Guest Hosts: The Kevin Wu Auction 19:22 – The Future of Live Commerce21:59 – Brands That Need To Go Live22:37 – What The Team Last Bought On LiveTAGS: creators, content, commerce, SuperOrdinary, JulianReis, e-commerce, sales, business, podcast, TikTok Shop, live shopping, livestream commerce, Mega Live, creator economy, social commerce, TikTok Live, live selling, GMV, behind the scenes, On the Record, Kevin Wu, beauty ecommerce, live host tips, brand strategy, TikTok algorithm, future of ecommerce

Catch the best moments from Julian Reis's conversation with entrepreneur and marketing icon Gary Vee. Gary will break down why live commerce is the biggest shift since the early internet, why so many Fortune 500 brands are still clinging to outdated marketing strategies, and what it will take for them to catch up. Learn about what “brand” really means and why just 20 hours of your time could change your life if you're willing to go live. Watch On the Record with Julian Reis on YouTube here. Comment who you want Julian to interview next! CHAPTERS:00:00 – Why Most Brands Still Misunderstand Live Commerce02:03 – Marketing Is All About Attention 03:12 – Humans Buy From Humans 04:17 – The Origin Story of SuperOrdinary06:10 – Gary & Julian: “We Told You So!”07:28 – Every Brand Needs A Chief Attention Officer08:26 – Why Live Shopping Beats Old-School E-Commerce10:56 – What Brand Actually Means (And Why Gary Has Mastered It)13:32 – Helping Creators Build Wealth & Gary's 20-Hour Advice TAGS:  creators, content, commerce, SuperOrdinary, JulianReis, e-commerce, sales, business, podcast, Gary Vaynerchuk, Gary Vee, TikTok live commerce, live shopping, social commerce, TikTok shop, creator economy, affiliate marketing, e-commerce strategy, content creators, Vayner Media, live streaming commerce, QVC, affiliates, Austin Li, VeeFriends, live selling, personal brand, marketing strategy, DTC brands, attention economy, chief marketing officer, corporate marketing, brand equity

Julian Reis goes solo to lay out his boldest prediction yet: TikTok Shop is about to go from a $15 billion business to a $500 billion one, and most brands aren't ready for it. He breaks down why China is still four years ahead of the US, the two consumer categories he's most excited about next, and why he thinks the first $10 million live stream is happening this year.From why brand websites are becoming obsolete to the industries sleeping on the biggest opportunity of the decade, Julian gets into it all – including why Superordinary is leading the charge, and why he believes every brand needs to start thinking like a media company.Watch On the Record with Julian Reis on YouTube here. Comment who you want Julian to interview next! CHAPTERS:0:00 What is Social Commerce?3:10 The Future of Live Selling & Why You Should Start4:30 Working With Brands & Affiliates 5:27 Why Brands Shouldn't Be Precious: The Dr. Groot Example6:20 The Key Element to Live Selling 7:08 The Untapped Opportunity in Music 7:41 Start Working with Affiliates 8:43 Why Every Brand Should Be a Media Business 9:28 Budgeting For Creator Commissions 10:30 Why There's No Time Like the Present to Launch on TikTok11:48 Fashion Brands Are Sleeping on THIS12:47 The Next Big Categories: Digital Products & Ticket Sales13:34 Why TikTok Is Replacing Brand Websites TAGS: creators, content, SuperOrdinary, JulianReis, e-commerce, On The Record, sales, business, podcast, TikTok Shop, social commerce, live streaming, live selling, creator economy, affiliate marketing, K-beauty, Dr. Groot, TikTok GMV, influencer marketing, branded content, digital products, ticketing, vinyls, creator equity, China ecommerce, future of retail, TikTok predictions, vertical content, micro drama, micro series