Pet Marketing Mastermind

In this episode of the Pet Marketing Mastermind podcast, Joe dives into how pet businesses can set themselves up for success in 2025. He discusses the importance of planning, reflecting on 2024, and setting clear goals that will drive growth. From choosing the right marketing strategies to leveraging trends in the pet industry, this episode is packed with actionable tips for business owners ready to take on the new year.Key Takeaways:Reflect on the highs and lows of 2024 to inform your 2025 strategy.Learn how to set SMART goals for your pet business.Discover the top marketing trends to watch in 2025, including influencer partnerships and social media marketing.Why consistency and tracking your progress will help you reach your goals faster.Ready to take your pet business to the next level? Join the Pet Marketing Mastermind waitlist for exclusive access to coaching sessions and strategies designed to help you grow.Join the Waitlist Today! www.petmarketingmastermind.comConnect with Joe:Join the Pet Marketing Mastermind:www.petmarketingmastermind.comFollow on LinkedInMarketing Services: www.sharemarketing.agencyWant to be a guest on the PMM podcast? Send an email to team@sharemarketing,agencyWhat’s ONE business goal you have this year? Leave a comment!

🎙️ Attention pet business owners! Our latest podcast episode features Roy Ben-Tzvi, Founder of The Woof, a premier source for all things pet news and trends. In this episode, Roy shares his expertise on a variety of crucial topics for pet business success. We dive into the art of storytelling, exploring how to craft compelling narratives that resonate with your audience. Roy also discusses the importance of testing marketing activities to find what truly works, ensuring your strategies are both effective and efficient. As the pet industry continues to grow, staying ahead of trends and delivering high value to your audience becomes increasingly important. Roy provides valuable insights on navigating this dynamic landscape and maintaining a strong connection with your customers. Tune in now to gain actionable advice and learn how to elevate your pet business to new heights. Don't miss out on this insightful conversation with one of the industry's leading voices! Subscribe to the The Woof for free here: https://www.woofnews.co/ Mention in the episode: https://www.apollo.io/sign-up

🎙️ Exciting news for all pet marketing professionals! Our latest episode of the Pet Marketing Mastermind features #DrPol and Charles Pol from Nat Geo WILD’s hit TV series, The Incredible Dr. Pol. In this insightful interview, we go behind the scenes of their popular show and delve into the impressive growth of Dr. Pol’s branded product line. The Dr. Pol brand has expanded remarkably since its launch, from foods and feeds to wellness products, grooming essentials, and toys. We also explore their latest offerings – wet dog and cat foods under the Dr. Pol® Limited Ingredient and Incredi-Pol® Favorites food lines. One key theme we focus on in this episode is trust. Dr. Pol and Charles share how they have built and maintained trust with their audience and customers through authenticity and quality products. Join us for this fascinating conversation to gain behind-the-scenes insights, learn about their journey, and discover valuable lessons on building trust in the pet industry. Don't miss out on this episode of the Pet Marketing Mastermind!

Our latest podcast episode features Mindy Dutka, a Visual Storyteller and Dog Advocate extraordinaire. In this captivating episode, Mindy shares her unique perspective on the power of storytelling in dog photography. She delves into the difference between an AI photographer and a photographer who is a true storyteller, drawing from her own experiences and passion for dogs. Mindy's journey is inspiring and heartwarming. During challenging times, she found solace and inspiration in dogs, reigniting her passion for photography. Now, she's on a mission to bridge dog advocacy and brand marketing through her captivating, story-driven dog photography. Join us as Mindy discusses how she partners with brands and mission-driven organizations to create compelling photos that showcase their products and connect with audiences on a deeper level. This conversation will leave you inspired and eager to explore the transformative power of visual storytelling. Tune in now to discover the magic of Mindy's work and gain valuable insights into dog advocacy and brand marketing. Don't miss out – this episode will leave a pawprint on your heart!ll leave you inspired and eager to explore the transformative power of visual storytelling. Tune in now to discover Mindy's magic and gain valuable insights into dog advocacy and brand marketing. Don't miss out—this episode is sure to leave a pawprint on your heart!

🎙️ We're thrilled to announce that Skarlet Rockwood, a trailblazer in content marketing and social media strategy for Pet Professionals, has joined us on this week's episode! With over six years of hands-on experience, Skarlet is not just another marketer - she's a passionate advocate for pets and their devoted owners. As the Owner of FUR Social and the visionary behind FUR Social Academy, she's dedicated to empowering pet industry professionals to connect with their audience in meaningful ways. Skarlet's expertise lies in merging content marketing tactics with strategic social distribution and audience growth strategies. Her approach doesn't just drive business success; it fosters genuine connections between pet businesses and the communities they serve. Join us as we delve into Skarlet Rockwood's insights, gleaned from years of shaping profitable pet businesses that make a tangible difference in the lives of pets and their beloved humans. Whether you're a seasoned professional or just starting in the pet industry, this episode promises to be enlightening and inspiring. Enjoy this episode and get ready to unleash the full potential of your pet business with Skarlet's invaluable wisdom! PLAN 30 days of content in 1 hr - A FREE gift from Skarlet Rockwood https://secursocialacademy.com/contentplanningminicourse/

🎙️ Calling all pet marketing professionals! 🐾 Are you ready to take your pet business to the next level? 🚀 Join us for an exclusive podcast featuring Candace D’Agnolo, the dynamic CEO & Founder of Pet Boss Nation®. Candace is no stranger to success in the pet industry. With a remarkable track record of starting, scaling, and selling successful pet businesses across various niches, she brings a wealth of experience to the table. But here's the real kicker – Candace's journey isn't just about the numbers. It's about the invaluable lessons learned along the way. From navigating the challenges of entrepreneurship to mastering the art of effective marketing strategies in the pet industry, Candace offers a holistic approach that resonates with every stage of your business journey. Whether you're a seasoned professional or just starting out, this podcast is your golden ticket to insider insights and actionable advice from someone who's been in your shoes. Don't miss out on this opportunity to gain invaluable knowledge and propel your pet business to new heights. Ready to dive in? Hit play now and let Candace guide you on the path to pet industry success! 🐶📈 #PetMarketing #Entrepreneurship #Podcast #PetIndustryLeadership

Don't miss the latest episode of the Pet Marketing Mastermind podcast featuring David Levy as our special guest! Join us as we dive into David's wealth of experience as a seasoned entrepreneur in the pet industry. Discover his insights, strategies, and insider tips for success. Whether you're a pet product creator, marketer, or enthusiast, this episode is packed with valuable knowledge and inspiration. Tune in now to hear from David and elevate your pet marketing game! About the Guest: David Levy, Investor I Board Member I Advisor I Consultant I Growth Product & Business Strategist Renowned for his pioneering role in founding the highly successful pet supply distribution firm Zeus & Company, David Levy brings a wealth of experience and innovation to the pet industry. With an illustrious 27-year career, David has left an indelible mark by introducing over 70 new product lines to the market, revolutionizing how we care for our beloved pets. As a visionary leader, David continues to drive the boundaries of pet industry excellence, dedicated to enhancing the lives of pets and their owners.

Cutting through the noise - please welcome Eve Molzhon or the "poop lady." She stands apart in all things. She will challenge, empower, and inspire you to step up your marketing game. One of her biggest goals this year is to show the behind-the-scenes in all her businesses. Be prepared to learn, laugh, and gain some actionable takeaways. Eve founded Dog Handler Academy, Dog School of Minnesota, Fun Fur Pets, and Pawesome Pet Country Club. Guest: Join us on our podcast as we explore the inspiring journey of Eve Molzhon, a renowned business and marketing expert in canine care. With over two decades of experience, Eve has established herself as a leader in the industry, leveraging her expertise to build successful ventures. In 2013, Eve founded Fun Fur Pets, a dog daycare and boarding business, which rapidly surpassed expectations under her strategic guidance. Despite her success, Eve encountered a common challenge in training her staff, recognizing the pivotal role of perception in effective communication. Driven by her commitment to excellence, Eve established the Dog Handler Academy, a testament to her dedication to providing the best experience for dogs and fostering a positive work environment for her team. Join us as we unravel Eve's insights into business management, marketing strategies, and the nuances of communication in the dynamic world of canine care.

🎙️ Elevate Your Pet Marketing Strategy: Dive into Kristen Levine's Podcast Episode! Attention pet marketing marketers! Get ready to revolutionize your approach with insights from Kristen Levine's latest podcast episode. Packed with expert advice and insider tips, this episode is a game-changer for anyone looking to make waves in the pet marketing world. Join Kristen as she shares her proven strategies for working with agencies, addressing pet anxiety, leveraging cutting-edge marketing tools, and maximizing e-commerce success. In this dynamic episode, Kristen pulls back the curtain on her journey to marketing excellence, offering practical advice and actionable takeaways you can immediately implement. Whether you're a seasoned marketer or just starting, this podcast episode is your ticket to unlocking the full potential of your pet-related campaigns. Don't miss this opportunity to learn from one of the industry's leading experts. Tune in now to Kristen Levine's podcast episode and take your pet marketing strategy to the next level! Correction: This episode was released after the Global Pet Expo and The Pet Summit https://www.globalpetexpo.org/ https://thepetsummit.com/ Guest: Introducing Kristen Levine, a powerhouse in the pet industry! With over three decades of hands-on experience, Kristen is not just a pet expert - she's a marketing marvel. As a nationally recognized influencer and Fear Free Certified® Professional, Kristen has captivated nationwide audiences. Through her engaging blog and bestselling book, "Pampered Pets on a Budget," Kristen has revolutionized how pet parents approach care for their furry friends. Her savvy tips and innovative solutions have empowered millions of pet owners to optimize their pet care routines while keeping costs in check.

Do you want community, connection, education, and keeping up with the latest trends? It would be best to learn from Nancy Hassel from American Pet Professionals. She has been in the industry since 2009 and is constantly on the cutting edge. She loves making connections and improving the pet community. About The Guest: Nancy Hassel is the founder and president of American Pet Professionals, an award-winning business networking, educational, and multimedia organization for the pet industry, which has been in operation since 2009. She led over 125 in-person educational networking events, seminars, fundraisers, and online events for pet industry professionals.

A song and danceman turned into a pet business consultant. Be prepared to be delighted and gain some tactical knowledge from Dom as we explore event marketing, email, speaking, physical mail, telling stories, and more. About the Guest: Hailing from North East England, Dom Hodgson, also known as “The Pet Biz Wiz,” commands the helm of Pet Business Marketing Ltd. Renowned as a trailblazer, in 2011, he spearheaded the inception of the UK's inaugural Dog Adventure company. Furthermore, he boasts a formidable reputation as a dog trainer, with nine authored books under his belt. Dom’s prowess extends beyond training; he stands tall as one of the globe’s foremost pet business coaches and marketing maestros. With an impressive track record, Dom has transformed the fortunes of over 1,600 disillusioned pet business proprietors, propelling their revenues to new heights, often doubling or even tripling their income. His approach is strategic and targeted, enabling entrepreneurs to achieve more with less effort, injecting vitality and enjoyment into their endeavors while crafting businesses that leave a lasting impact. Dom’s unique talent lies in his ability to empower ambitious petpreneurs, imbuing them with the tools to distinguish themselves in a crowded market, streamline operations, and expand their enterprises to unprecedented scales. His insight in identifying latent opportunities ensures that no stone is left unturned in pursuing financial prosperity.

Beke is always two steps ahead, and in this episode, we dive into the innovative strategies and marketing tricks behind DOGTV's success. From Super Bowls to dog bowls, Beke is full of knowledge and personality. Enjoy! The guest Meet Beke Lubeach, your friendly Marketing and Sales Strategy Specialist extraordinaire! With over 25 years of experience in the pet industry, media, and professional sports, Beke is not just a visionary CEO but also a passionate leader. At the helm of DOGTV, she's made waves by creating the world's first television channel designed to delight and relax our furry friends. Beke's journey is nothing short of amazing, and her relentless drive has earned her accolades like the prestigious "Woman Of Influence" award from Pet Age Magazine. She's also a proud recipient of multiple Telly Awards for her outstanding ad campaigns. Join us in celebrating Beke's achievements and her commitment to making the world a happier place for our pets! Are you a pet entrepreneur and/or pet marketing professional? Do you want a place where you can gain innovative marketing strategies, receive actionable advice, keep up with the latest trends, and thrive in today’s market? Welcome to the Pet Marketing Mastermind! All guests are proven and successful marketers in the pet industry. Want to be on the podcast? Reach out at Joe@sharemarketing.agency

Are you a pet entrepreneur and/or pet marketing professional? Do you want a place where you can gain innovative marketing strategies, receive actionable advice, keep up with the latest trends, and thrive in today’s market? Welcome to the Pet Marketing Mastermind! All guests are proven and successful marketers in the pet industry. Share Marketing Agency specializes in tailoring proven growth marketing strategies for pet-centric clients.

Calling all #PetProfessionals! 🐾 Are you looking for a new way to help animals in your care find their forever homes? A great photo can make all the difference.In our latest podcast episode, we sit down with the incredible Adam Goldberg of AGoldPhoto Pet Photography to discuss how high-quality images can dramatically increase adoption rates.This episode is packed with valuable insights for everyone in the pet industry, not just photographers. We cover:✅ Practical tips for capturing stunning photos of any animal, even the shy ones.✅ The business side of passion: How Adam built a thriving photography business centered on helping shelter pets.✅ Ethical considerations and best practices for working with animals in a photo setting.Whether you're a veterinarian, a groomer, a shelter manager, or a fellow pet photographer, this conversation will leave you inspired and equipped with new ideas to support the animals you work with every day.

In this episode of the Pet Marketing Mastermind podcast, we're joined by Stephen Gary, founder of The Amazon Marketing Agency and one of the pet industry's go-to experts for succeeding in the complex world of Amazon commerce.With years of experience scaling brands across Amazon's ever-changing landscape, Stephen breaks down what it takes to stand out in today's competitive pet category. He shares hard-earned lessons on building high-converting storefronts, mastering product listings, running effective ad campaigns, and understanding the algorithms that drive visibility and sales.Stephen also reveals why so many pet entrepreneurs get Amazon wrong—treating it like just another sales channel—and how to avoid the most common mistakes that hold brands back. You'll learn how to build tangible brand equity on Amazon while avoiding the race to the bottom on price.🔥 In this episode, we cover:How pet brands can differentiate on AmazonThe truth about Amazon SEO, ads, and algorithm shiftsWhy product-market fit still matters—even in a digital marketplaceHow to test, scale, and win without burning your budgetWhat trends are shaping the future of pet sales on AmazonWhether you're just launching your product or trying to scale an existing brand, this episode is packed with tactical advice, strategic insights, and the truth about how to turn Amazon into a growth engine for your pet business.🐾 Tune in now to learn how to turn Amazon into your brand's most significant opportunity, not its biggest headache.

Get ready to rethink the future of pet product sales! In this episode of the Pet Marketing Mastermind Podcast, we’re joined by Michelle Huie, founder of ShopDot, to explore how her groundbreaking platform is empowering pet brands to turn retail partners into digital selling machines. From streamlining wholesale partnerships to enabling next-gen direct-to-consumer tools, Michelle shares how ShopDot is bridging the gap between brands and brick-and-mortar success. If you're looking to future-proof your pet brand and scale smarter, this episode is a must-listen.

In this episode of the Pet Marketing Mastermind Podcast, we sit down with Jolanta Smulski, a powerhouse growth strategist and the founder of Pet Pro Media and Pet Industry Network. With decades of marketing experience and deep insight into the pet space, Jolanta shares her proven strategies for scaling pet brands, generating leads, and increasing customer retention in today’s $100B+ industry.Whether you're a startup looking to break into the pet market or a seasoned brand aiming to sharpen your competitive edge, this episode is packed with tactical advice, data-driven wisdom, and a look behind the scenes of one of the most connected minds in pet business growth.🎧 Tune in now to learn how to grow smarter—not just bigger.

How do you build not one, but three, thriving pet businesses with loyal followings? In this episode of the Pet Marketing Mastermind Podcast, Alicia Collins pulls back the curtain on her marketing strategy for K9 Activity Club, Nuzzle, and Crazy Dog Club. From enrichment-based dog daycare to in-home pet sitting and a community-driven dog club, Alicia shares how she builds trust, sparks engagement, and launches services pet parents love. If you're growing a service-based pet brand or juggling multiple ventures, this episode is packed with marketing inspiration and actionable insights.Check out her amazing businesses, and please let her know that the Pet Marketing Mastermind (PMM) brought you there.https://k9activityclub.com/https://nuzzle.pro/https://crazysavingsclub.com/

Don't miss this powerhouse episode of the Pet Marketing Mastermind podcast featuring Pete Scott, President & CEO of the American Pet Products Association (APPA)! With over 1,000 member companies and a mission to drive growth across the $150 Billion+ pet industry, Pete brings unmatched insights into what's shaping the future of pet marketing.In this conversation, we dive into the latest trends from APPA’s 2025 industry report, explore how brands can effectively connect with Gen Z pet parents, and discuss the role of values-driven storytelling in a rapidly evolving market. Pete also shares his take on what separates successful brands from the rest, how to stand out at trade shows, and how to turn APPA's deep market research into a powerful marketing strategy.Whether you're launching a new product or scaling a pet business, this episode is packed with practical advice, visionary thinking, and plenty of inspiration.Tune in now to elevate your pet marketing game!

Episode Description:Don’t miss this inspiring episode of the Pet Marketing Mastermind podcast featuring Alexandre Contrera, VT, C.C.M.T.—an innovator, entrepreneur, and the visionary behind KlipTrio and  PetTrio Charity. With the 2023 Independent Innovation Pet Award for Nail Clipper Product of the Year, Alexandre has revolutionized pet grooming with cutting-edge solutions designed for professionals and parents.In this episode, Alexandre shares his journey of innovation in the pet industry, from developing game-changing grooming tools to giving back through charitable initiatives. We’ll dive into his marketing strategies, the challenges of building a purpose-driven brand, and how he’s shaping the future of pet care. Whether you’re a pet industry entrepreneur, marketer, or pet parent looking for insights into pet grooming innovation, this episode is packed with valuable takeaways.Tune in to learn from Alexandre’s expertise and take your pet marketing strategy to the next level!About the Guest:Alexandre Contreras VT, C.C.M.T | Innovator, Entrepreneur & Founder of KlipTrio. Alexandre Contreras is the visionary behind KlipTrio and PetTrio Charity, which are dedicated to innovation in pet grooming and giving back to needy pets. With a background as a Veterinary Technician and Certified Canine Massage Therapist, he brings expertise and passion to creating solutions that improve pet health and well-being. His award-winning KlipTrio Nail Clipper is setting new standards in the industry, earning recognition as the 2023 Nail Clipper Product of the Year. Through his work, Alexandre empowers pet owners and professionals with high-quality tools and a commitment to making a difference.