Claim OwnershipThe Susie Prout Show
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© Susie Prout
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The Susie Prout Show is your weekly dose of strategy and inspiration to grow a profitable online membership business.
Whether you’re a health, wellness, or service-based professional ready to step beyond 1:1 work, or you’re already online but craving recurring revenue, this is where you’ll learn how to build a scalable business that gives you time freedom and long-term clients.
Join Susie for practical, proven strategies to create, launch, and grow your membership, without needing a huge audience, complicated funnels, or burning yourself out.
Whether you’re a health, wellness, or service-based professional ready to step beyond 1:1 work, or you’re already online but craving recurring revenue, this is where you’ll learn how to build a scalable business that gives you time freedom and long-term clients.
Join Susie for practical, proven strategies to create, launch, and grow your membership, without needing a huge audience, complicated funnels, or burning yourself out.
40 Episodes
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Why do I choose launch-style selling instead of running evergreen funnels all year round?Most people assume it’s about the revenue spikes.It’s not.In this episode, I’m sharing the real reason I structure my business around launches and it comes down to wellbeing.I talk about:• The hidden pressure of always-on selling• Why constant promotion can quietly drain you• How launches create clarity for you and your audience• And why I believe sustainable businesses need seasonsIf you’ve been feeling exhausted by the idea that you always have to be selling, this episode will give you a different way to think about growth.
There is one thing I’ve seen again and again that separates the clients who succeed quickly… from the ones who stay stuck for years.And it has nothing to do with confidence, qualifications, or having a big audience.In this episode, I’m sharing the biggest pattern I’ve noticed in the women who build profitable online membership businesses fast...
Choosing the right tech for your online membership or course can feel completely overwhelming… and it’s one of the biggest reasons people stay stuck.In this episode, I’m breaking down exactly what tech you actually need to run a successful membership, why “cheap” tech often becomes the most expensive option long-term, and why all-in-one platforms often are the best option.I also share what I personally use and love.If you want to know how to keep things simple tech wise this is for you!You can try kajabi for 30 days free here https://app.kajabi.com/r/xz3G2yrm/t/wqtwrl4q
We talk a lot about dreaming big, but dreaming isn’t the same as deciding.In this episode, I break down the real difference between goals and dreams, and why waiting to feel ready keeps so many people stuck.I share the honest story of starting my membership before life felt calm, before the timing felt perfect, and before I felt ready and how that single decision changed everything.You’ll also walk away with practical, no-fluff strategies to actually meet your goals.The Membership Model is currently open for enrolments until Thursday the 5th February! https://www.susieprout.com/the-membership-model
Most people think a membership has to be linear.Start at lesson one. Move step by step. Don’t skip ahead.That belief shows that many people don't really understand the point of a membership and how tomake it successful month after month.In this episode, I’m breaking down why great memberships are designed to support people at different stages, not force everyone through the same path. Whether someone is brand new, stuck in the messy middle, or coming back for support at a specific moment, a well-built membership meets them where they are.I’ll share clear, real-world examples to show how one membership can serve many needs. without more content, more complexity, or more pressure.FREE MEMBERSHIP MASTERCLASS! January 29th - https://www.susieprout.com/membership-model-free-training-series
If you’re waiting for things to feel easier before you take the next step in business, this episode is yours!The work that actually grows your business is almost never the work that feels comfortable and most people avoid it for years.In this episode, I break down three uncomfortable moves that shaped my career, plus why avoiding the new hard stuff, new skills, or support feels sensible… but quietly keeps you exactly where you are.Listen if you know there’s something you’ve been putting off. and you’re ready to stop!As discussed in the episode I would love for you to join my free membership method masterclass on January 29th! https://www.susieprout.com/membership-model-free-training-series
My word of the year didn’t arrive on January 1, it landed unexpectedly on January 10th!Last year, my word was present, and if I’m being honest, I struggled with that. I was often physically with my kids but mentally thinking about work… or working and feeling guilty I wasn’t with them.In this short episode, I share my word for this year and why it feels so important in this season. I talk about presence, guilt, rest, and the practical ways I’m learning to give each part of my life its own space so I can be more present without trying harder.A short, honest reflection for anyone juggling business, family, and everything in between.
In this episode, I share my goals across personal life and business for 2026.I hope you find them helpful as you set your own goals for 2025.To give you an idea of what a set of goals can look likeFor epic public accountability for me!I’m nosey and guessing you might be too ;-)After this episode I am taking a 2 week break for Christmas so will be back in your ears early 2026!
At the end of every year, I sit down and reflect on my highs and lows - both in business and personally. And this year I sat down and recorded those same highs and lows for you on the show!I hope you find this episode helpful and it motivates you as you reflect on your own year, and also plan your goals for 2025.
At the end of every year, I sit down and reflect on my highs and lows - both in business and personally. And this year I sat down and recorded those same highs and lows for you on the show!I hope you find this episode helpful and it motivates you as you reflect on your own year, and also plan your goals for 2025.
Are you quietly deciding what people can or can’t afford?In this episode, Susie calls out the subtle habit of “climbing into people’s wallets”. Making pricing decisions based on assumptions, stereotypes, and our own money stories. You’ll learn what pricing should be based on.This conversation will shift how you price, how you sell, and how you respect your audience as adults capable of choosing what they value. A powerful mindset reset for every business owner.Would you like to be notified when Susie reopens her signature program The Membership Model? Pop your details in the link to be the first to know in early 2026! https://www.susieproutlactation.com/the-membership-model-waitlist
Urgency isn’t icky and today I’m explaining why.If you’ve created a membership and you’re wondering why it’s not growing, this episode will make everything click. I’m sharing a real DM conversation with a woman whose membership is amazing… but barely growing because she didn’t have a launch or sales plan.We break down why just having it on your website, or posting on social media isn’t enough, why people need a clear moment to decide, and how adding gentle urgency actually helps your audience make a confident yes or no.
We all use ChatGPT… but we don’t want to sound like ChatGPT if we can help it!\In today’s episode, I unpack the 5 main things AI sneaks into your content, the clichés, the formatting, the predictable structure and show you how to keep your writing actually human. (while still using AI!)
In this episode, Susie shares exactly what to do in the first week after someone joins your membership, so they feel supported, excited, and ready to stay. The 1% difference. If you want happy members who stick around longer, start here.
You’ve built the offer, but the money still isn’t flowing. The sales are slow or dwindling.Posting more, waiting longer, or doing the same thing again won’t change your results.In this episode, Susie breaks down the real reason established online business owners stay stuck… and how to shift from creating endlessly to actually selling intentionally.
I used to think automating my Instagram DMs was a smart business move, until it completely killed my connection (and my sales). In this episode, I’m sharing how ditching ManyChat tripled my conversions and why sometimes the most powerful strategy is being more human.If you would like to receive my weekly business newsletter (not salesy at all!) you can pop your details here! - https://www.susieproutlactation.com/business-marketing-opt-in-1a88ae7e-3ada-4fe0-8797-b871b093261f
What if launching your online program or memebrship didn’t feel stressful?In this episode, I’m taking you behind the scenes of my most successful launch in 10 yeara. From the pre-launch strategy and free training, to ads, emails, discovery calls, and energy management. You’ll hear exactly how I structured it, what worked, what I’ll refine next time, and why this launch felt calm, grounded, and powerful all at once.If you love a behind the scenes and step by step of a launch this is for you!If you would like to be the first to know when I reopen enrolments for The Membership Model you can pop your details on this waitlist! https://www.susieproutlactation.com/the-membership-model-waitlist
You’ll never feel ready and that’s the point.Because ready is not a feeling.In this episode, I share a powerful question I ask myself whenever fear or hesitation creeps in. It’s a gentle reminder that waiting for the perfect time can keep you stuck and that true growth begins the moment you decide to start, even when you don’t feel ready.I will outline the questions I ask myself to decide whether I am ready or not when ready is not a feeling.As I mentioned in the episode my signature group program The Membership Model is back to waitlist I closed the doors for enrolment a few days ago. If you dont want to wait until next enrolment period you can send me an email susie@susieproutlactation.com and I'll see what I can do!
This episode is your personal invitation to The Membership Model — my signature program designed to help you create, sell, and scale a membership that brings freedom, recurring income, and lasting impact. I’m walking you through what’s inside, who it’s for, and why this business model has completely changed my life (and can do the same for you). If you’ve been waiting for the moment to build something sustainable, this is it.The Membership Model closes for enrolments on Friday the 10th October 2025 at 10pm AEDT. https://www.susieproutlactation.com/the-membership-model
If You Don’t Understand Your Offer, How Can Anyone Else?If you feel confused about your own offer, your audience will too. And confused people don’t buy.In this episode of The Susie Prout Show, I break down why clarity is the key to selling your online offer. I’ll share exactly how to define your offer in 3 sentences.By the end of this episode, you’ll know how to strip away the fluff, nail your “I help” statement, and finally feel confident talking about your offer in a way that gets people to grab onto it.Join the FREE membership method training series starting October 2nd! https://www.susieproutlactation.com/membership-model-free-training-series
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