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Cutting-edge marketing news and advice for (and from) brands, founders, and marketing executives.
10 Episodes
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Send us a text Whether you plan to sell your company or die at your desk, you’re going to exit one way or another. In this episode, Borzou sits down with Jessica Fialkovich, founder of Exit Factor and author of Getting the Most for Selling Your Business, who’s overseen more than 1,500 business sales. They break down: Why 95% of exits are unplannedHow burnout kills business valueThe 3 things every company should give you: time, money, and freedomThe “four roles” founders need to replace to sto...
Send us a text From Reality Bites to Lululemon logos—style used to signal subcultures. Now algorithms and fast fashion flattened the look. What didn’t flatten? How generations buy. In this episode, we map platforms and messaging that convert Boomers, Gen X, Millennials, Gen Z, and Gen Alpha—without watering down your brand. Connect with the Hosts! Borzou: Instagram & LinkedIn Amanda: LinkedIn And give some love to our sponsor: NickelBronx In This Episode: Why fashion looks the same—and ho...
Send us a text Search is changing — and it’s changing fast. Instead of endless Google results, AI tools are delivering one answer. If your brand isn’t optimized for AEO and GEO, you risk disappearing. In this episode, Borzou and Amanda unpack: The rise of AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization)Why traditional SEO still matters — and how it overlaps with AI search3 actionable steps to take today:Google yourself & clean up your top resultsUnify your br...
Send us a text Marketing in 2025 is noisy, but there’s one thing that still works: consistency. In this episode, Borzou and Amanda talk with Joe Fuld, founder of The Campaign Workshop, about what’s really working for businesses, advocacy groups, and entrepreneurs trying to reach their audience. Joe has been running smart campaigns since 2013, building an email list with a 65% open rate, and experimenting with everything from webinars to interactive content. We cover: Why smaller, engaged list...
Send us a text Hosts Borzou and Amanda sit down with South Florida hairstylists Francesca and Zach to talk about building more than just great hair—they’re building a brand. In this episode, we cover how social media reels bring in real clients, why engagement beats follower count, and how clear values and bold risks can grow a business. Whether you’re in beauty or any small business, Francesca and Zach’s story shows how passion and branding create customers for life. Thanks for tuning in to ...
Send us a text In this episode, Borzou and Amanda discuss the rapid advancements in AI technology and its implications, particularly focusing on AI's self-preservation behaviors. They then transition to the role of HR in shaping company culture and branding, emphasizing the importance of empathy and transparency in HR practices with Sarika Lamont, the VP of People at Vidyard, shares her insights on integrating diversity, equity, and inclusion into business practices, arguing that th...
Send us a text Hosts: Borzou: https://www.instagram.com/bronxzou/ Amanda: https://www.linkedin.com/in/akfischer/ Guest: Nema Semnani: https://www.linkedin.com/in/nemasemnani/ In this conversation, the hosts discuss the implications of Meta's new AI app, privacy concerns, and the role of AI in social isolation. They explore generational perspectives on technology, the challenges of aligning sales and marketing teams, and the importance of empathy and communication in fost...
Send us a text Join our personal brand mastermind - Only Bosses Branding: https://www.nickelbronx.com/obb Borzou and Amanda discuss the critical importance of personal branding in today's marketing landscape, emphasizing how it builds trust and authenticity. We're joined by Hilary Corna, who shares her insights on email marketing best practices, segmentation strategies, and the significance of client retention. The discussion highlights creative approaches to email marketing, the value of cus...
Send us a text In this conversation, Borzou and Amanda are joined by Daniel Rafeedie with Paysteady discuss the importance of maintaining marketing efforts during economic downturns, the dynamics of hiring and managing sales teams, and the necessity of having structured processes in place for sales success. They emphasize the need for businesses to adapt their marketing strategies based on their unique circumstances and the importance of having a solid sales process before hiring addi...
Send us a text The team explores the rise of OnlyFans and its impact on traditional businesses like Hooters, the importance of personal branding in business growth, and strategies for effective content creation across multiple brands. The speakers discuss the challenges of brand messaging and the future of influencer marketing, emphasizing the need for consistency and engagement in content strategies. Hosts: Borzou Amanda Guest Jay Greenstein Connect with Jay on Instagram: @drjay_greenstein L...
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