The Elevate Media Podcast

Did you know 15 to 20% of the population has dyslexia, yet most schools are still failing these students? In this episode of the Elevate Media Podcast, host Chris Anderson sits down with Russell Van Brocklen, a dyslexia educator and researcher with over a decade of experience helping students overcome learning differences through a brain-based approach rooted in Yale research. Russell breaks down exactly why the traditional school system is built for a brain that dyslexic students simply don't have and what to do instead. He walks through his step-by-step writing method that can take a child writing random, misspelled words to producing well-structured sentences with correct grammar in a single session. He also shares how he's helping students with dyslexia, ADD, and ADHD find their "specialty" (their narrow area of deep interest) and use it as the engine for advanced academic achievement, including peer-reviewed research and AI-era career readiness. Whether your child is struggling in school, you suspect dyslexia in yourself, or you're just fascinated by how different brains learn, this episode will change the way you think about intelligence, education, and potential. Connect with Russell and access a free guide: dyslexiaclasses.com This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.===========================⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.comOur mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the Elevate Media Podcast, Chris Anderson sits down with Chanda Coston, business strategist, CEO, and founder of the HEB Foundation, to explore how high-achieving entrepreneurs can regain control of their time and focus on what truly moves the needle. Chanda shares her proven methods for calendar audits, time blocking, task batching, and the “automate, delegate, eliminate” approach to simplify business operations and reduce overwhelm. They dive deep into finding clarity amidst distractions, setting boundaries, avoiding burnout, and leveraging AI without losing the human connection that drives business growth. Whether you’re balancing a 9-to-5, a growing business, or family responsibilities, this episode provides practical insights to help you take focused action, increase productivity, and design a business that aligns with your life and legacy. This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.===========================⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.comOur mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Are you building a business… or did you accidentally build a job? In this episode of the Elevate Media Podcast, Chris Anderson sits down with entrepreneur and investor Chaz Wolfe to break down how to build a business that doesn’t own you. From mindset shifts to delegation, hiring, systems, and profit planning, this conversation is a blueprint for entrepreneurs who want freedom without sacrificing growth. Chaz shares how he scaled multiple businesses, built a multi-million dollar construction company without swinging a hammer, and why clarity, intentionality, and profit on purpose are non-negotiables for long-term success. In this episode, we cover:Why owner dependency is killing your growthThe mindset shift required to build systems earlyHow to know when to hire your first team memberThe difference between hustle culture and intentional growthWhy profit must be planned — not hoped forBalancing family, faith, and entrepreneurshipBuilding businesses with exit potentialHow to think bigger even if you’re just getting startedIf you want to stop being the hero in your business and start building something scalable, this episode is for you. This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.===========================⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.comOur mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Chris sits down with digital marketing expert Shane Barker to break down the real impact of reviews on Amazon and beyond. Shane shares practical insights on managing negative reviews, building brand trust, and why reputation management is no longer optional for modern businesses. Whether you sell on Amazon or rely on online reviews to drive growth, this conversation is packed with actionable strategies you can apply immediately. Main talking points:Why negative and critical reviews matter more than positive onesHow Amazon reviews impact long-term brand trustCommon mistakes businesses make with review managementExpanding reputation strategy beyond Amazon to Google and social platformsWhere to follow Shane for ongoing Amazon and marketing insights This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.===========================⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.comOur mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the Elevate Media Podcast, we sit down with Jon from Fiscal Advocate to talk about why understanding your numbers is non-negotiable if you want to build a healthy, scalable service business. We break down how business owners can get clarity, create a strong financial foundation, and make smarter decisions that support long-term growth. What we cover:Why most service business owners struggle with their numbersHow to build a solid financial foundation before scalingThe importance of direction, clarity, and financial disciplineResources available for professional service companiesWhere to connect with John and Fiscal Advocate for ongoing support  This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.===========================⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.comOur mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the Elevate Media Podcast, Chris Anderson welcomes Jeremy Vest, a veteran YouTube strategist. With two decades of experience, Jeremy provides a no-nonsense guide to achieving sustainable growth, moving past the common pitfalls that keep over 90% of creators from even reaching 1,000 subscribers. This is a crucial conversation for anyone looking to build a media company, from aspiring creators to small business owners.In this episode, you will learn:Why you must create content for the viewer, not for yourself, and why being a "generalist" on YouTube is a "very dangerous thing."The critical importance of narrowing down your niche, using the example of the world's most famous plumber, and why specificity (e.g., "skaters over 40") is essential to stand out from AI-generated content.The "Purpose, Passion, Profit" three-circle alignment necessary to sustain creativity over the long haul.The power of defining your value and mission in a six-word phrase to maintain focus and belief.The "Click, Watch, Like" algorithm framework and how to set the first two seconds of your video with high stakes to match your title and thumbnail intent.How Jeremy's company uses AI to find the titles, hooks, and scripts from the world's top-performing videos to create winning formulas.Why creators must have a "growth mindset" to improve by 1% every week, instead of quitting with a "fixed mindset."The smart way to monetize: never make more than 10% of your revenue from ads, prioritizing your own products/services, affiliate marketing, and brand partnerships.The "hard truth" most creators are not ready to hear about their journey to success. This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.===========================⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.comOur mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the Elevate Media Podcast, Chris Anderson welcomes Jay Setchell, a remarkable guest whose life journey embodies extreme resilience. Raised on a farm, a Marine Corps veteran, an entrepreneur, and a corporate leader, Jay has faced and overcome unimaginable challenges, including dying three times, a debilitating accident that left him paralyzed, and 73 surgeries. He discusses how these experiences shifted his entire perspective on life, purpose, and commitment, contrasting his generation's "suck it up" philosophy with the current societal push for "safe places." This is a raw and uncompromising conversation about finding strength within pain, adjusting your mindset, and why giving up is simply not an option.In this episode, you will learn:What fundamentally changes in a man’s mind and purpose after multiple near-death experiences.The profound difference between "hope" and "true belief/faith" when pursuing goals.The concept of "The Set of the Sail" and how a slight adjustment in attitude can change your entire direction.Why Jay believes modern society is raising a "country of soft people" and what is owed to their parents.The mindset and commitment required for an entrepreneur to succeed, and why it’s better to make less money doing what you love.How to harness anger, frustration, or even chronic pain to drive yourself forward and accomplish what you need to do.Jay’s conviction that "it’s always too soon to quit" and that a life of service and helping others is the ultimate purpose. This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.===========================⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.comOur mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We dive into an honest conversation with Roy Ward, CEO, President, and Founder of Pre-Game Athletics, on why he moved from a 20-year career in the reactive medical device industry to pioneer a proactive movement focused on preparing for peak performance. It’s not about just "warming up"—it’s about committing to a ritual that fuels you mentally and physically.In this episode, we challenge the idea of preparation as a forced habit, exploring the three-step process of making it a ritual you feel. Roy details how music integration and new sports tech wearables are central to this shift, helping entrepreneurs, athletes, and "movers" of all kinds optimize their performance without taking extra time out of their day.It’s time to move beyond the Band-Aid fixes of a reactive lifestyle and embrace proactivity. Discover the secret sauce behind the Pre-Game community, the power of a "voluntary discomfort" ritual (sauna and cold plunge), and the vital role of recovery—because your recovery is the start of your warm-up for the next event.Roy's final message: "Appreciate every moment. Make the most of every moment. Prepare to be your best at everything you do, and always stay in the saddle."===========================⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.comOur mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.===========================⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.comOur mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Chris Anderson speaks with Dr. Brian McCarley about his journey from a head athletic trainer to a long-time successful chiropractor, guiding entrepreneurs, business leaders, and families.From Athletic Training to Chiropractic: Dr. Brian recounts his career shift, explaining that the late-night, intense lifestyle of an athletic trainer was incompatible with being a newlywed. This led him through a brief stint in the business world before choosing chiropractic—a more natural, faith-aligned healthcare approach—necessitating a difficult move to Texas for three years of school.The Entrepreneurial Decision Cascade: Success after the initial leap requires navigating a continuous series of smaller, difficult decisions that, when stacked together, can feel overwhelming. Dr. Brian advocates for prioritizing based on what's urgent versus what's truly important, and learning to make the "least bad decision" when all options are challenging. He suggests using whiteboards and Post-it Notes to visualize and prioritize tasks, and to always assess how one decision will affect others down the road.The Value of Advisors: Having a team of trusted advisors is crucial for gaining an outside perspective, simplifying complex issues, and identifying personal "blind spots" or ego-driven blocks that cloud judgment. Dr. Brian sees his role with patients and clients not as an educator, but as a "guide" to help them become the "hero of their own life."Overcoming "Brain Fog" with Health: The episode dives into the connection between health and entrepreneurial performance. Dr. Brian pinpoints "bright shiny syndrome" and neglecting self-care as common causes of mental clarity issues that compromise business-critical decisions.Practical Health Strategies for High-Achievers:Efficient Exercise: Focus on activities that offer the greatest benefit in the shortest time, citing rucking (walking with a weighted vest) as an effective, low-impact method.Time Management & Delegation: Calculate your effective hourly rate and delegate tasks that cost less than that rate to a VA or part-time help, freeing up the entrepreneur for high-value work and personal time.Hourly Brain Breaks: Set a timer to take a 5-minute break every hour to step away from the computer. This prevents neurological burnout and increases efficiency and problem-solving.The Logic of Intermittent Fasting: Dr. Brian shares his thoughts on intermittent fasting, noting that three meals a day is a product of the industrial revolution and that bodies are designed for periods of fasting. He advises anyone trying it to be deliberate, prepare for mental shifts, and learn to distinguish between true hunger and boredom by drinking water. This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.===========================⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.comOur mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if we told you that the whole concept of work-life balance sets us up for disappointment? Brace yourselves for an enlightening discussion where we challenge the narratives surrounding pursuing a harmonious life and the misconceptions about entrepreneurship. We dive into honest conversations about the grind in reaching our life goals and the sacrifices we need to make for long-term success. It's not about working 24 hours a month and expecting a rosy life, it’s about understanding that success demands effort.We're not here to sugarcoat things. Starting a business is not as simple as leaving your 9 to 5 job and suddenly having a Ferrari in your garage. We must prioritize and manage our time effectively, making strategic decisions about what we're willing to give up for the sake of our dreams. And most importantly, how we spend our time now will determine our growth and success in the future. So, are you spending time on activities that fuel your growth, or are you wasting your potential? Let's take a hard look at ourselves and our routines. It's time to break free from the illusion of work-life balance and step into the reality of what it takes to elevate ourselves, our brand truly, and our agency. This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.===========================⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.comOur mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the Elevate Media Podcast, Chris Anderson sits down with viral marketing expert and AI creator Austin Armstrong to break down the real art of going viral without chasing shortcuts. From posting 20 to 25 times a day on Facebook to building micro SaaS with vibe coding, Austin shares exactly how he has generated billions of views, built multiple seven-figure businesses, and stacked numerous streams of income using social media the smart way. In this episode, you will learn: Why “the algorithm hates me” is really a discipline and longevity problem.How Austin went from 600 “failed” YouTube uploads to 100K subscribers in three days by narrowing his content and doubling down on what worked The power of creating a repeatable content series with the same hook and structure but fresh “meat in the middle.”Why most creators should stop starting over and instead refine their niche and audience on the channel they already haveHow to niche down, define your ideal client persona, and choose the right platform and format for them. Austin’s “START” video framework for turning views into trust and leadsWhy he posts 20 to 25 times a day on Facebook and how collaboration pods and simple text threads are driving tens of millions of viewsHow to walk the line between clickbait, controversy, and ethical engagementWhy perfectionism is just procrastination in disguise and how quantity leads to quality over time What vibe coding is and how non-technical creators can build micro SaaS tools that generate recurring revenueThe mindset, sacrifices, and consistency required to replace your job income with content and online offers This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.===========================⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.comOur mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A deep dive into data-driven marketing and entrepreneurship with Dr. Alexa D'Agostino, covering two decades of experience and insights.Persistence vs. Delegation: The biggest hurdles to scaling are a lack of persistence for those under $1 million and a CEO's inability to delegate and focus on strategy for those over $5 million.Data is More Than Numbers: Data is defined as buying behavior, what customers hate, when they click, and why they don't buy—it’s crucial to listen to what the data is screaming, not to guess.The Shift in Content: Polished, overproduced content is hurting conversions. What converts now is "raw, real, fast, unedited" content like screenshots and behind-the-scenes looks, which builds trust and transparency.AI as an Amplifier: AI will not take over marketing teams but will change their roles, requiring more strategists. AI is only as good as the knowledge it's trained on, and it amplifies what you know.Relentless Execution: Dr. Alexa’s secret sauce is "relentless execution"—moving faster, testing faster, and launching, learning, and tweaking instead of waiting for perfection.Avoiding Shiny Object Syndrome: Founders should focus on one offer and scale it to the $750K to $1.5M range to ensure enough profit to hire a dedicated team member before expanding to a second offer.Tracking Traction: Traction isn't always revenue; it can be momentum, interest, waitlist sign-ups, or acquisition interest, which indicates the need to pivot or double down.Single Channel Focus: Beginning entrepreneurs should focus on mastering one channel (e.g., TikTok for product, LinkedIn for education) where their consumer is, to build community, drive traffic, and avoid burnout.Top 3 Data Points: The most important metrics to track are Traffic (are they staying?), Conversion Rate (is the campaign working?), and Cost Per Sale/Lead.Low vs. High Ticket Sales Funnel: Social media acts as the top of the funnel to build trust. Low-ticket sales are a volume play, while high-ticket sales require deeper trust and a longer engagement journey (often six months or more).Essential Business System: Every founder needs a CRM (even starting with a basic spreadsheet like Excel) to capture leads, keep them warm, and follow up, as leads don't just "pop up."Value in the Age of AI: The true value an expert provides is in context, knowledge, and perspective, which AI cannot replicate because it has not lived the experience. This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.===========================⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.comOur mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Chris breaks down Elon Musk’s Neuralink: the promises, the problems, and the real concerns no one’s talking about. From medical skepticism to ethical red flags, data transparency, past animal testing issues, hacking risks, and the spiritual implications of tampering with the brain, Chris unpacks whether Neuralink is a revolutionary idea or a dangerous overreach. MAIN TALKING POINTS:What Neuralink claims it can do vs. what’s actually provenLack of transparency and peer-reviewed dataSkepticism from the medical communityEthical concerns and past monkey deathsBig Pharma comparisons and biasRisks of hacking and mind manipulationAI, robotics, and the future of medical breakthroughsThe spiritual and moral danger of modifying the mindPersonal reasons Chris isn’t on board with brain implantsWhy believers must stay discerning with new technology This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.===========================⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.comOur mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A deep dive into entrepreneurship with Wes Towers, covering his two decades of experience and insights.Early Beginnings: Wes's unconventional start in web design and his decision to launch his own business after a few years in marketing agencies.Taking the Leap: The apprehension and opportunities that led Wes to start his own agency, taking over a handful of clients.Sales Transformation: How Wes overcame his lack of confidence in sales, learned to be his authentic self, and focused on understanding client needs.The Power of Networking: The unexpected benefits of joining a networking group, not just for leads, but for honing his business presentation skills.Niche Specialization: The "horror story" that taught Wes the crucial lesson of sticking to his lane and specializing in trades and construction.AI and the Future of Business: Wes's perspective on AI as a disruptor and how it forced him to double down on human connections, relationship building, and expertise.The Entrepreneurial Rollercoaster: Navigating the ebbs and flows of business over 20 years and the importance of slowing down and refocusing.Key Lessons for Growth: The three most important things Wes learned: mastering sales, building and leading a team effectively, and cultivating an abundance mindset.Personal Growth through Business: How entrepreneurship amplifies life lessons and Wes's focus on mentoring his children to achieve their own success.Evolving Marketing Trends: The shift away from traditional funnels due to the changing value of information and the rise of "Search Everywhere optimization."The Art of Storytelling: The impact of storytelling in marketing and how a simple blog post led to a major newspaper feature.  This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.===========================⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.comOur mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A punchy mindset reset for entrepreneurs and leaders. Chris unpacks the Alan Watts quote—“You are under no obligation to be the same person you were five minutes ago”—and shows how to flip the next five minutes to your advantage. The Alan Watts quote that snaps you out of autopilotWhy identity is a choice, not a sentenceMoving vs. stagnating: “If you’re not moving, you’re dying”Reframing mistakes from five minutes ago (anger, fear, laziness)Choosing happiness, gratitude, and perspective—on purposeSetting boundaries and building a backbone without losing kindnessA simple reflection prompt to break labels and rewrite your storyDaily practice: decide who you’ll be in the next five minutes This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.===========================⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.comOur mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the Elevate Media Podcast, Chris Anderson delivers a wake-up call about excuses, ownership, and action. He dives deep into why most people stay stuck—blaming others, their environment, or circumstances—and how to shift into full accountability to transform your business, health, and life. Main Talking Points:Why excuses keep you from growth and successTaking 100% ownership of your resultsBreaking free from the victim mindsetHow to respond instead of react when challenges hitWhy success requires discomfort and persistenceLetting go of people who don’t share your vision or work ethic This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.===========================⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.comOur mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the Elevate Media Podcast, host Chris Anderson sits down with Andrew Stallings, founder and president of Athelo Group. Andrew redefines athlete marketing in the modern era, having partnered with over 130 brands and properties. With over 15 years of experience shaping how athletes, brands, and media connect, Andrew shares his journey from producing NASCAR radio to building one of the fastest-growing agencies in sports. He discusses the importance of community over currency, navigating challenges in building relationships, and the evolving landscape of athlete partnerships and NIL. Tune in to learn, grow, and elevate your business with insights from a prominent figure in the sports industry.Main talking points:Andrew Stallings' Background: Founder of Athelo Group, an athlete marketing agency, with 15+ years in sports branding.Athelo Group's Philosophy: "Community over currency" – building resources for rising sports talent.Business Challenges: Emphasizes value, networking, adaptability, and personal journey.Timing & Preparation:  Importance of planning, backup plans, and consistent work routines.Entrepreneurial Mindset:  Continuous improvement, managing finances, and balancing self-interest.Community as Network: Network extends beyond business; being a connector is key.Navigating Egos: Challenge egos inquisitively, offer solutions, and recognize varied approaches.Evolving Partnerships: Shift from "sponsorship" to "partnership" and digital engagement.Impact of NIL: Concerns about fragmentation and need for more structure in college sports.Athlete Marketing: Diversified revenue streams, engaged audiences, and understanding long-term value.Advice for Aspiring Professionals: Proactively find and solve problems to advance careers.This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.===========================⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/ ⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application ⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.com Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting. Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.===========================⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.comOur mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this powerful episode, Chris Anderson sits down with marathon runner and coach Adam Bennett, who turned his multiple sclerosis diagnosis into a mission of endurance and purpose. Over nearly ten years, Adam ran the equivalent of the Earth’s circumference — 24,901 miles — proving that adversity doesn’t define us, it refines us. From the emotional day of his diagnosis to the support of his family and the lessons he’s learned along the way, Adam’s story is one of relentless perseverance, hope, and leadership through action. Main Talking Points:The emotional moment Adam was diagnosed with multiple sclerosis in 2015How he set a goal to run 24,901 miles — the Earth’s circumferenceThe power of routine, discipline, and small daily stepsThe importance of family, faith, and community supportMentoring others living with MS and inspiring hopeLessons from 10 years of resilience, running, and personal growth“Run for the Fallen” and honoring fallen heroesThe mindset of never quitting and always looking where you want your life to go This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.===========================⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.comOur mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the Elevate Media Podcast, Chris Anderson sits down with Tim Swindle, a 10-year entrepreneur who turned a fun side project into a nationally distributed success. Tim shares how his first Kickstarter-backed game, Utter Nonsense, went from living room play to being sold in Target and Walmart nationwide. He opens up about overcoming self-doubt, leveraging online trends, and using influencers to launch products that stick.Discover practical lessons on prototyping, scaling, and marketing your product in today’s crowded digital space. Whether you’re just starting out or looking to scale, Tim’s story offers the strategies and inspiration you need to take action. Main Talking Points:Why execution matters more than the ideaOvercoming self-doubt and just getting startedHow a Target buyer found his game through UK toy newsLeveraging influencers and viral trends to create demandTurning pickleball and spikeball into a new hit game: Paddle SmashBuilding authentic connections and gathering raw product feedbackThe importance of getting out of your comfort zone This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.===========================⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.comOur mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

From a handwritten card in an avocado-green Tupperware box to a top-selling, gluten-free coffee liqueur poured across Colorado and beyond—this founder story is packed with grit, family legacy, and smart growth. David and Monica Kowalski share how Lebowski's Taproom (a Lebowski-themed spot in Colorado Springs) turned a house-made coffee liqueur into a rapidly expanding brand—pre-selling 1,500 bottles, landing marquee accounts, and building community through unforgettable cocktail experiences.Talking points:Rediscovering a long-lost, handwritten family recipe and perfecting it in-houseTurning a taproom “house pour” into a commercial product with Black Hat DistilleryPre-selling 1,500 bottles before launch and scaling into restaurants and liquor storesWhy the liqueur is different: gluten-free, no additives or caramel coloring, vodka-based, Colombian coffee, coffee-forward flavorCreative cocktail applications (espresso martinis, white Russians, tequila riffs) and menu education for restaurantsLicensing and expansion strategy (CO, FL, TX, CA, NY) and the realities of state-by-state permitsMarketing what actually works for hospitality now: events, experience, and daily contentBuilding a team culture with low turnover and “connection-first” serviceFive-year vision: second location, franchise conversations, national and international distributionEntrepreneur lessons: paperwork, patience, controlled chaos, and relentless outreach     This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.===========================⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.comOur mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.