Launch Like a Creator

Want to know what launching like a creator really looks like in a real life launch?Today I'm sharing a chat with my lovely client Meg of The Joy Project, where she shares the behind the scenes of an incredible launch she ran during her time in Luminous Launching. Meg shares: - How she went from winging it with every launch and stressing out last minute, to having a solid plan and strategy she can repeat for every launch. - How she ditched boring carousel content and started having way more fun in her launch. - The ripple effect her launch had across her business, in more ways than just sales. - How she tripled her live event sign up goal and welcomed 19 dream clients into her new program. - How Luminous Launching supported her along the way. Join Luminous Launching before Oct 1st before the price increases, and get your bonus personalised Stand Out Launch Plan. You can find Meg here: https://www.thejoyprojectcoach.co.uk/https://www.instagram.com/thejoyprojectcoach/

Launching has picked up a bad reputation lately - heavy, stressful, visibility ick, audience fatigue… the works. But I want to change that.In this episode, I’m on a mission to rebrand launching and show you how it can actually feel light, fun, and joyful - and be one of the most powerful business skills you’ll ever learn.We’ll talk about:✨ Why launching isn’t just shouting louder - it’s structured hype that helps your audience decide✨ How launches create recurring revenue, structure, and audience growth (aka your business baseline)✨ The ripple effect of launching - collabs, visibility, new clients, and sales beyond your cart open✨ Why launching is the fastest way to sharpen your messaging, content, and offers✨ How to step into “creative director energy” and launch like a creator, not a marketing machine✨ My wholesome little launch rituals that make the process joyful instead of drainingWhether you’ve had a launch flop, you’re stuck in feast-or-famine, or you’re just curious about how launching could actually feel good… this one’s for you.Because launching doesn’t have to drain you. And when you launch like a creator, selling becomes self-expression.🔗 Mentioned in this episode:Join Luminous Launching here and get the launch bonuses.The Launch Basket Reel FREE mini-masterclass, Your Pre-Launch Signature Series

Think launching has to be stressful, complicated, and exhausting? Think again pal.In this episode, I’m taking you behind the scenes of my most intentionally chill launch yet. I’ll share exactly what I did in August to prep (hint: it’s all about audience growth and binge-worthy content), why I’ve decided to switch up the way I've been growing my list this time. You’ll hear how I’m keeping things simple with rinse-and-repeat strategies, why your audience doesn’t have to be “big enough” before you start launching, and how building your community is actually part of the process.If you’ve ever told yourself you’re not ready yet, this is your reminder that launching can feel spacious, creative, and fun.Sign up for the free mini-masterclass: Your Pre-Launch Signature Series Nieve's Lazy Ads Training: https://taylormarketingni.com/lazy-ads-method

You’ve got the offer. You’ve got the timeline. You’re posting content, maybe even running ads. You’re doing all the right things.So why aren’t your launches converting the way you want them to?In this episode, I’m breaking down the two most common launch personalities I see - the Creative and the Strategist - and why both of them miss the mark when it comes to sales.🎨 Launching like a Creative? You’ve got loads of ideas and you love making content, but you’re winging it without the strategy that actually converts.💡 Launching like a Strategist? You’ve got the timelines, the funnels, the complicated early bird bonuses, but you’re missing the creative spark and personality that make people choose you in a crowded market.Neither one is enough on its own.What you need is the middle of that Venn diagram: launching like a Creator. The sweet spot where your personality and creativity are supported by the strategy that builds hype, grows your waitlist, and gets people ready to buy on day one.We’ll cover:The hidden mistakes Creatives and Strategists make that cost them salesWhy launches that “look good on the outside” still flopThe role of conversion rates (and why even experienced launchers often aren’t tracking them)What it means to launch like a Creator - and how to startIf you’ve ever felt like you’re doing everything right but the sales still aren’t rolling in, this one’s for you.👉 And if you want to take this further, grab my free mini masterclass: Your Pre-Launch Signature Series. You’ll learn how to create binge-worthy content that grows your audience, fills your waitlist, and turns your launch into an unmissable event.Get it here → https://www.rachelemmawaring.com/signature-series-masterclass

Most launches don’t flop when you start selling they flop before they even start.If your waitlist feels like a ghost town, your audience growth has stalled, or you’re sick of hearing “maybe next time,” this episode is for you.I’m breaking down why:✨ Your waitlist is the most important predictor of launch sales✨ Pre-launch is even more important than launch (yes, really)✨ Audience growth isn’t something you do before you launch - it’s part of your launch strategy.I’ll also share a quick reality check on conversion rates (and why I’m still shocked at how many experienced launchers aren’t tracking theirs), plus a few tangible tips you can steal right now to make your next launch feel like an event your audience can’t wait to be part of.And if you’re ready to map out your own signature pre-launch series - the binge-worthy content arc that grows your audience, fills your waitlist, and has people DM’ing you “I’m in” before you even open cart - make sure you grab my brand new free mini masterclass: Your Pre-Launch Signature Series.What You’ll Learn in This Episode:Why waitlists = conversions (and why cart open is too late to start hyping your offer)The truth about conversion rates and what they actually mean for your salesWhy audience growth is baked into your launch strategy, not something separatePractical steps to grow your audience + get more buyers ready before cart openFREE MINI-MASTERCLASS: Your Pre-Launch Signature Series

Why are the biggest, boldest brands right now also the silliest?From Duolingo’s unhinged owl to Aldi’s cheeky replies, to the personal brands who tbh inspired this vibe in the first place, silliness has become a serious business strategy. For years, both the big players AND personal brands have proved that leaning into humour and play is what makes people stop, listen and buy - but in 2025 (and moving into 2026) it's more important than ever. In this episode I share:- Why silliness is the sharpest way to cut through the noise in 2025- The sales psychology behind why humour sticks (and sells)- How brands of every size are embracing playfulness - and why your audience craves it- Practical ways to bring a little more chaos and fun into your own contentIf your marketing feels flat, you might be being too serious. The movement of brands getting playful, chaotic, and human is very much here to stay, and it sells.Get your ⁠FREE Launch Map here. ⁠In the episode I mentioned a carousel by Sophie of PLM, you can find that here.

You’re mid-launch. You’re showing up, you’re sharing your offer, you’re doing all the things you see other people doing in a launch. And yet:❤️‍🩹 The likes are low.💬 The DMs are dry.💭 The comments are so quiet it’s actually a bit embarrassing.So obvs, the launch wobbles set in:“Is anyone even seeing this?”“Every time I start selling, my reach TANKS”“Am I annoying people?”“Should I just stop now?”“Maybe I’ll go back to just sharing my cat on stories, then my views will go back up”I get it. That eerie silence feels like your launch is the most boring, annoying thing to happen to the internet. But, are you ready for this?I can’t tell you how many times I’ve had launches where engagement felt quiet - but the sales were anything but quiet.I’ve had launches where my posts barely got any comments, but my DMs were lighting up with “I love your energy right now, you’re on fire!”, or “I love watching you show up for this launch!”I’ve had Threads that got two likes but landed me a podcast interview.I’ve had moments where I could have convinced myself no one was interested, and let it shrink me, but I didn’t, because I trust my launch system.And that’s the difference.🚨 Silence isn’t always a bad thing. 🚨There’s a BIG difference between silence that sells, and silence that signals a problem.In today's episode, I share how to tell if your launch is quiet because people are deciding whether to buy, or if it's quiet because they've disengaged - plus 7 habits that help me keep showing up and selling, even when I want to shrink back. FREE Luminous Launch Map: https://www.rachelemmawaring.com/freebie

When you're showing up, but your content isn't resonating, your audience isn't growing and the sales feel stagnant, it could be down to this energy shift. This episode is a big juicy deep-dive into one of the most important concepts I’ve ever followed in my business - and the thing I come back to every time I want to reignite momentum:Radiating online.I’m talking about that magnetic kind of visibility that doesn’t feel like effort or performance - but somehow attracts the clients, the collabs, the speaking gigs, the messages that say “how can I work with you?”Inside, I’m sharing:💡 What “radiating online” actually means💡 How to know when you’re in it - and when you’re not💡 What might be blocking your ability to shine online right now💡 The difference between content that radiates and content that blends in💡 The mindset + strategy shifts that’ll help you attract results without shouting louderFREE LAUNCH MAP: https://www.rachelemmawaring.com/freebie

If you’ve ever pushed a launch back for the 3rd (or 13th) time because it wasn’t “ready yet”… this one’s for you.In this episode, I’m talking about something I see constantly in my DMs and inside Luminous Launching: brilliant business owners putting off selling because they’re waiting for the perfect plan, the perfect funnel, or the perfect version of their offer.Spoiler alert: perfection is not a sales strategy.Scrappy sales energy - aka getting your offer out before it’s 100% polished - is actually one of the most strategic things you can do.I’m sharing:Why “launching” is just selling (and how to make it way less intimidating)What scrappy really means (and what it definitely doesn’t)How to test, sell, and validate your ideas fast - without spirallingWhy your first launch should never be your fanciestIf your perfectionism is holding your sales back - consider this your pep talk to get out of your own way, and start showing up scrappy.✨ Watch my free masterclass: The Creator Launch Method🎯 Get £50 off the Sales Clarity Toolkit this week only.

If you want to grow your audience, build a personal brand people remember, and actually sell your offers from your content + launches, you need a signature content series.In this episode, I’m breaking down why creators show up differently online, how signature content series build trust and recognition, and why this one simple shift can take your content from forgettable to binge-worthy.You’ll hear:What makes a signature content series so powerful for audience growthExamples of my own past seriesSome of my favourite series from other creators + why they workHow to come up with a series that fits your brand and actually feels fun to createWhat makes a series successful and sustainable over timeIf you’ve been stuck creating one-off posts, or you’re tired of shouting into the void with random tips that don’t convert, this episode will help you start thinking like a creator - so your content connects, converts, and makes selling easier.✨ Mentioned in this episode:Work with me 1:1 inside my new 3 month done-with-you service to enter your personal brand era.

Getting laser focused clarity on what you do, who you help and how you help them, is one of those quests in business that's never truly "finished". The industry is always evolving, and so are we as creators - we pivot, we shift, we create new offers and our clients are evolving too. If you've been feeling that recently, and it's giving you a bit of an identity crisis, then this episode is for you. We'll go through my laser focused clarity exercise that I use with my mastermind clients, and I'm sharing ways you can get clarity around your ideal clients, the problem you solve, your approach and more. FREE masterclass, The Creator Launch Method: https://www.rachelemmawaring.com/creator-launch-method

This week we're talking about clarity. If your business and sales feel a bit off, inconsistent, or harder than they should be - it might not be your launch plan.It might be your offer.Or your messaging.Or your niche.Or some lack of clarity around all three.In this episode, I’m walking you through a series of powerful reflection prompts to help you figure out whether what you’re currently selling is still aligned with your goals, your energy, your audience - and what you actually want to be known for.If your offers feel “fine” but not fire, or you’re flip-flopping between ideas and just want to feel clear and confident again - this one’s for you.You might want to pause the episode at points to reflect / journal on the prompts, or listen on the go and return to it later, either way I'm asking questions to help you get back in tune with your own voice, so you can move forward with clarity. FREE MASTERCLASS: https://www.rachelemmawaring.com/creator-launch-method

No big launch on the calendar right now? Perfect. That means it’s the exact right time to start laying the foundations for your next one - without burning out or hiding in a Google Doc until September.In this episode, I’m breaking down the 5 things to focus on over summer that’ll make your autumn launch 10x easier, smoother, and more profitable. Whether you’re prepping for a group program, planning a new offer, or just want to avoid the dreaded “I haven’t posted in 6 weeks” panic spiral - this one’s for you.We’re covering:- What to post (and what not to) in the summer slowdown- Why list building now matters way more than you think- How to set up your content, offer, and sales plan for September wins- The soft-launch summer strategy I’m following in my own bizDownload the free mini-masterclass: The Creator Launch Method for instant access - you can get it watched in 30mins, and give your launch content the glow up it needs this summer!

Six months into 2025, it’s time to check in on the 2025 trend predictions and see what's actually working in sales and launching right now.In this episode, I revisit the big trends I predicted at the start of the year in my 2025 Sales Trend Report, from world building to storytelling, immersive marketing to AI - and break down what’s really playing out so far, what’s shifted, and what to focus on in the second half of the year.Expect my personal takes on what I'm seeing this year, fresh insights from trend research, and as always plenty of permission to put your own spin on things.If you’ve felt the shift in buyer behaviour but aren’t sure how to pivot your sales content, offers, or launch plans - this episode is for you.Download the original 2025 sales and launch trend report: https://www.rachelemmawaring.com/2025-trends

Your personal brand isn’t just a nice-to-have. It’s your sales strategy. Especially now, in 2025.Whether you’re just starting to show up more consistently, or you’ve already got a personal brand that people recognise…There’s a good chance it’s not doing as much heavy lifting in your sales as it could be.So whether you’re at the “I’ve been showing up but it’s not converting” stage or the “I’ve already got a decent personal brand but I want to tighten it up and make it work harder” stage - this episode’s for you.

What's working in real launches for service providers, coaches and experts in 2025? In this episode, I'm sharing some of the changes my clients have made to their launches that are really working this year. Check out Luminous Launching: https://www.rachelemmawaring.com/luminous-launching

Strategy is obviously a huge part of launching and sales, but equally important is being able to show up in your best sales energy. In this episode I share 10 ways I look after my energy, especially during a launch, and how I keep momentum up without burning out while I'm selling. PLUS a very special offer for Luminous Launching opens today, until June 12th, check it out here: https://www.rachelemmawaring.com/luminous-launching

In today's episode I share the 3 non-negotiables that need to be RIGHT, to have a successful launch in 2025. These three things need to work together, and if a client comes to me with a previously flopped launch, then it is pretty much always one or two of these things: the offer, the messaging or the right kind of launch visibility. Sign up for the free masterclass, The Creator Launch Method, June 4th: https://www.rachelemmawaring.com/launch-diaries

I’m sharing the behind the scenes of my most recent five figure launch. In this juicy launch debrief, I share the things that worked, and more importantly the things that didn’t work so well, and the things I’d change for next time. Every launch is full of lessons, good and bad, and I’m sharing those lessons with you here today. Join my free masterclass Inside my Launch Diaries -The Live debrief where I walk you through my most recent 5 figure launch: https://www.rachelemmawaring.com/launch-diaries

In this episode I share my philosophy on launching. The clue is in the title of this whole podcast, because I truly believe that the best launches are when you launch like a creator. So we’re going to unpack that - what does it actually mean? And why launching in the traditional boring way (aka like a marketing machine) could actually be killing your sales with a 2025 audience.If you feel like you’ve been doing all the right things but not getting the results you expect, or maybe those things used to work a few years ago, but they’re definitely not working as well now, then this episode is for you.Join my free masterclass Inside my Launch Diaries -The Live debrief where I walk you through my most recent 5 figure launch: https://www.rachelemmawaring.com/launch-diaries