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But This Time It's Different
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But This Time It's Different

Author: Brought to you by Sinead O'Sullivan and Alex Chalmers

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But This Time It’s Different is where we unpack the truth behind the wrong, late or wilfully blind stories we’re told- about progress, markets, governments, and tech- with apparently sharp analysis and dark humor.
16 Episodes
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What is democracy, really—and is it still working?In this episode, Sinead chats to legendary hedge fund manager Eric Lonergan while Alex is on vacation. They poke and prod around the big questions about democracy today. From crumbling institutions to the rise of digital tribalism, they ask whether we’re still living in a democracy—or just a really well-branded illusion of one.It’s a spirited dive into how tech is rewiring politics, why economic power is quietly reshaping the rules, and whether new models of governance could actually work.A conversation for anyone who’s ever asked: Wait… who’s really in charge here?
In this episode, Sinead and Alex dive into the dystopian world of modern finance—where the stock market hits record highs while everyone you know is broke. They discuss the Federal Reserve shenanigans, the quiet power of pension funds, and how passive investing might be propping up a house of cards. From demographic doom-loops to the great Wall Street–Main Street disconnect, this is a look at the global economic twilight zone.
In this episode, Sinead and Alex unpack the recent U.S. airstrike on Iranian nuclear facilities—with a little help from everyone's favorite $2 billion flying triangle: the B-2 Spirit stealth bomber.They dive into what makes the B-2 a legend in the skies, why it's still terrifyingly relevant, and how this surgical strike fits into the broader chessboard of modern warfare. Expect radar-evading anecdotes, geopolitical eyebrow raises, and some seriously expensive hardware talk.Also on deck: the economics of war (spoiler: it’s not cheap), asymmetric conflict, and a peek into the sci-fi-sounding but very real future of military tech. It's geopolitics, stealth, and strategy—served hot.
In this episode, Sinead and Alex cheerfully dive into the totally chill, everyday task of building your very own nuclear weapons program.They unpack the shady dealings of the nuclear black market, explain why "DIY nuke kits" haven’t quite caught on yet, and explore how human incompetence can be both humanity’s savior and biggest liability in nuclear proliferation. Plus, they give a crash course on Iran's totally-not-suspicious nuclear aspirations and sprinkle in some existential dread about what all this means for our already anxiety-ridden geopolitical hellscape. Enjoy!
In this episode, Sinead and Alex dig into the collapse of the diamond industry, where natural stones are losing their luster and lab-grown gems are stealing the show. They unpack how Gen Z’s love of sustainability, customization, and not being scammed by boomer romance marketing is reshaping the market. From De Beers' existential crisis to the downfall of mall jewelers, this is a story of cultural shift, economic reckoning, and what happens when the ultimate symbol of “forever” loses its grip on the collective imagination.
In this episode, Alex and Sinead crack open the glittering facade of the diamond smuggling world.From mine to market, diamonds are sold as symbols of eternal love and ethical sourcing. But behind the velvet-lined counters lies a murky underworld of off-the-books deals, ghost shipments, and blood-soaked bling.They follow the secret paths diamonds take to dodge regulations, inflate value, and quietly change hands. Along the way, they interrogate the so-called “Kimberley Process” (spoiler: it’s about as effective as a paper umbrella in a monsoon) and explore the economic and human costs of keeping the diamond dream alive. It’s shiny. It’s sketchy. It’s capitalism with carats.
In this episode, Sinead and Alex plunge into Yemen: a country that's mastered the art of existing without actually functioning. From Ali Abdullah Saleh’s impressive 30-year dance atop a pit of political vipers, to the rise of the Houthis (who built a missile program from spite and Wi-Fi hotspots), they untangle a conflict so messy even the peacekeepers ended up shooting at each other.Expect detours into Saudi coalition chaos, the UAE’s militia-collecting hobby, and Yemen’s ability to launch ballistic missiles without managing to have a working government. Also featuring: a geopolitical ghost story, Iranian DIY drone kits, and why you probably shouldn’t try turning a country into a WhatsApp group.Welcome to Yemen: where legitimacy is optional, dysfunction is guaranteed, and international involvement is like pouring gasoline onto a fireworks show
In this episode, Sinead and Alex take you on a high-voltage joyride through China’s EV empire: from lithium-fueled ambition to zero-margin chaos.They unpack how China leapfrogged the combustion engine, built a vertically integrated tech stack faster than you can say “subsidy,” and accidentally triggered the world’s most deranged price war.Along the way, they ask:What happens when your new car costs less than your phone?Are Chinese EVs actually Huawei on wheels?And can the West build anything besides white papers and vibes?From robotaxis to battery geopolitics, this is a story about industrial overkill, strategic export flooding, and why your next road trip might also be a national security risk.
In this episode, Sinead and Alex unpack how university endowments went from sleepy ivory tower piggy banks to Wall Street-grade investment machines. They trace the rise of the Yale model, poke fun at Columbia’s lackluster (cough) returns, and dive into the messier realities of geopolitical risk, political blowback, and the illusion of “perpetuity.” It's a fast-moving look at how elite institutions are facing a credibility crisis, and what happens when the money behind the marble columns starts to dry up.
In this episode, Sinead and Alex wade into the wonderfully messy world of South African politics, where historical memory collides with present-day power plays. From whispered asylum policies for white Afrikaners to the ANC’s crumbling crown, they unpack how a country built on apartheid ghosts is now haunted by something even trickier: the future. Race, power, nostalgia, geopolitics: it’s all here, and yes, it’s as chaotic as it sounds.
In this episode, Sinead and Alex dive headfirst into the murky, lightly armed world of private maritime security, which the global capitalist system now relies on for the movement of our goods, and where ex-special forces guys named Gary protect billion-dollar ships with zero jurisdiction and even fewer HR policies.They track the industry’s rise from the Somali piracy boom to today’s Red Sea drone zone, unpack how shipping companies quietly hired their own navies, and ask: what happens when global trade is guarded not by law… but by Gaz and his floating armory?It’s Blackwater at sea, but with worse uniforms and better margins.
In this episode of But This Time It’s Different, Sinead and Alex board the wildest diplomatic flight of the year: Qatar’s luxury 747-8, recently “gifted” to the United States for use as Air Force One.They unpack the geopolitical theater of jet-set diplomacy: why Qatar’s playing Boeing fairy godmother, how Trump ended up with a tricked-out flying palace, and what this all says about the state of American soft power (spoiler: it’s not soaring). From presidential plane delays to the branding games of modern diplomacy, this episode is a first-class ticket through ego, influence, and very expensive aviation.Chapters:00:00: Introduction to Air Force One and Its Symbolism02:45: The Gift from Qatar: A Political Accessory08:32: Boeing's Struggles with Air Force One's Replacement14:52: Qatar's Strategic Gift: Power Dynamics and Influence22:41: The Erosion of Symbolic Power in American Politics
In this episode, Sinead and Alex unpack the global shipping crisis, and discover that it is not just a logistics problem, it’s a financial thriller.From drones in the Red Sea to climate chokepoints in Panama, freight has stopped behaving like infrastructure and started acting like an emerging market. With skyrocketing insurance premiums, hedge funds trading shipping routes like oil futures, and global supply chains rerouting in real time, the ocean has become a risk asset.Freight is no longer in the background; it’s the front line of globalization.
India and Pakistan are edging closer to the brink- and Sinead and Alex are digging into what happens when two nuclear powers share a border, a grudge, and a broken supply chain.They unpack the strategic calculus on both sides, from asymmetric doctrine to first-strike ambiguity, and reveal just how fragile the machinery of modern war really is.Spoiler: it runs on French jet parts, Chinese missile tubes, and one factory in Tennessee.They also explore what a South Asian conflict would mean for the rest of us — from global ammunition shortages to choked semiconductor routes and a worldwide defense scramble.Because in 2025, wars aren’t just fought; they’re supplied.
Are we in a recession… or just having a collective economic identity crisis?In this episode, Sinead and Alex ditch the GDP charts and dive into the weird, wonderful world of vibes-based economics. From the Tupperware Recession and recession bangs to the OnlyFans Index and frozen pizza spikes, they unpack how real people are navigating financial chaos- one boxed lunch and impulse candle at a time.They also explore Reddit’s rise as the new personal finance advisor, why shrinkflation is personal, and what it means when luxury looks like bath bombs and beans on toast.Because when the data’s confusing, the behavior speaks loudest.
This week, Alex and Sinead take on one of the juiciest questions in global finance: Is the dollar finally losing its crown? They dive into the drama of de-dollarization: from BRICS chest-thumping to gold hoarding, globalized yuan dreams, and why trust in a currency is more about vibes than spreadsheets.It’s geopolitics, power, and petrodollars, with a side of conspiracy, commodities, and currency wars. Because in a multipolar world, whose money do you actually trust?
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