The Hydrogen Leader Podcast Leadership | Growth | Hydrogen

In this episode of The Hydrogen Leader Podcast, we speak with Sven Geitmann, a leading journalist and publisher in the hydrogen industry. Sven shares his journey from mechanical engineering to journalism, motivated by his interest in hydrogen and fuel cell technology. He describes his early involvement in European research projects and his transition to independent journalism, eventually acquiring and rebranding a hydrogen-focused magazine. Under his leadership, the magazine became known for its independence, technical depth, and accessibility to both experts and the general public. The discussion explores Sven’s editorial philosophy, the importance of unbiased reporting, and the challenges of maintaining independence, especially regarding advertising from major oil companies. He recalls memorable interviews, early coverage of "white hydrogen," and the magazine’s role in connecting the hydrogen community. Sven reflects on the recurring cycles of hype and disappointment in the hydrogen sector and emphasizes the need for government commitment, improved public communication, and education. After selling his magazine, he now focuses on consulting, education, and workshops to support the industry. He encourages young professionals to pursue careers in renewable energy and hydrogen, highlighting the purpose-driven nature of the work. The interview concludes with thoughts on the progress and challenges of the hydrogen economy, the importance of resilience, and appreciation for Sven’s contributions.

In this episode of the Hydrogen Leader Podcast, we speak with Ivana Jemelkova, CEO of the Hydrogen Council, about her background and the Council’s founding at Davos in 2017 by 13 CEOs, now grown to 140 companies across 20 countries as the only CEO-led global hydrogen organization. Jemelkova describes the Council’s role providing fact bases, advocacy, communication, and convening deals, and shares CEO summit messages to shift from planning to delivery (“Lead, build and deliver”). She discusses support for women-focused initiatives, the need to look beyond headlines about canceled projects, and key Hydrogen Compass findings: around 510 projects have reached FID/construction/operation and global capital commitments have grown tenfold. They compare regional momentum (China leading, North America shifting, Europe stuck in implementation), call for simpler EU rules (including CBAM), advocate lifecycle carbon accounting over “colors,” and emphasize resilience and trusted energy partnerships amid Middle East conflict, with expectations of near-term capacity doubling and focus on execution through 2030.

In this episode of The Hydrogen Leader Podcast, we speak with Ad van Wijk, a Dutch physicist, entrepreneur, former TU Delft professor, and one of the pioneers shaping Dutch hydrogen strategy and the future of hydrogen in Europe.Ad shares his journey from early wind energy research to founding Ecofys, and how his work helped shape the Hydrogen Masterplan for the Netherlands after gas production in Groningen declined. His vision has played a key role in the development of hydrogen in the Netherlands and the broader transformation of Europe’s energy system.We discuss how his influential 2017 Green Hydrogen Economy report helped inspire Europe’s hydrogen valley concept and the EU’s 2×40 GW electrolyzer strategy, a cornerstone of the growing hydrogen infrastructure in Europe. Ad explains why developing Dutch hydrogen hubs, expanding pipelines, and enabling hydrogen imports are critical for scaling hydrogen in Europe and securing the continent’s energy future.The conversation also explores the challenges slowing progress in hydrogen in the Netherlands and Europe, including ambitious policy targets, slow market demand, and complex regulatory frameworks. Ad argues that Europe needs a more pragmatic and phased approach to realize the Hydrogen Masterplan and unlock the full potential of Dutch hydrogen development, particularly in regions like Groningen, which could become a major hydrogen hub.We also discuss hydrogen market creation, industrial decarbonization pathways such as green steel, and the geopolitical importance of hydrogen pipelines connecting Europe’s energy system.On a personal note, Ad reflects on his proudest achievements—from family and entrepreneurship to academia and helping shape the Hydrogen Masterplan for the Netherlands. He closes with advice for the next generation of energy leaders: be realistic, be brave, and help build a clean energy future where hydrogen in Europe, Dutch hydrogen innovation, and renewable electricity work together.Download Ad van Wijk's Papers: The Green Hydrogen Economy in the Northern Netherlands:https://profadvanwijk.com/archive/wp-content/uploads/2017/04/NIB-BP-EN-DEF-webversie.pdfGreen Energy for All: https://profadvanwijk.com/product/green-energy-for-all/The Bridge Between Africa and Europe:https://www.researchgate.net/publication/352719494_Hydrogen-The_Bridge_Between_Africa_and_Europe

In this Episode of The Hydrogen Leader Podcast, Adamo Screnci discusses his new role at IDEC Group, where he leads IDEC Italy and the group’s energy strategy, linking energy systems with real estate and building operations.With a background in electrochemistry, business training (including INSEAD), and experience across hydrogen initiatives and organizations like Hydrogen Europe and DII, Screnci describes his leadership style as listening-first, pragmatic, and focused on measurable, market-driven transition.He explains hydrogen’s role as an energy “vector,” not a primary source, and highlights how falling renewable electricity costs have made hydrogen attractive for storage, transport, fuels, and chemicals. He sees strong potential in integrating energy solutions into buildings—such as solar PV, storage, EV charging, and possibly hydrogen—especially in logistics hubs, industrial clusters, ports, and data centers.Screnci cautions against hydrogen hype, arguing that projects must be application- and region-specific, economically viable, and built around clear customer demand rather than speculation. He emphasizes the importance of regulation, stable offtake agreements, and affordable electricity, pointing to examples like green steel, SAF, and large-scale projects in the Middle East and Europe. He concludes by calling for clearer communication, smarter market mechanisms, and stronger collaboration to accelerate the energy transition.

In this episode of The Hydrogen Leader Podcast, we welcome Professor Christian Mohrdieck, a renowned expert in the fuel cell industry with over 34 years of experience at Daimler and beyond. The conversation covers Christian's illustrious career, from leading Mercedes-Benz Fuel Cell to his roles at Cellcentric and Hyzon Motors, and his current work with Pajarito Powder. We discuss the challenges and successes of transitioning fuel cell technology from experimental stages to industrial applications, the role of hydrogen in decarbonizing transportation, and the need for coordinated infrastructure development. Christian also shares his thoughts on the critical factors for establishing hydrogen refueling stations, the evolution of fuel cell standards, and the importance of speed and innovation in maintaining global competitiveness.

In this episode of The Hydrogen Leader Podcast, Professor Werner Tillmetz, a distinguished expert in the hydrogen economy, covers his latest book, 'Hydrogen on its Path to Electro-Mobility: From Pioneering to Being the Laggard,' and delves into the development of the hydrogen industry, strategic failures, and successes. Werner shares his extensive experience spanning over 40 years in energy technologies, including his pioneering work at Daimler and his observations on the industry's global landscape. The conversation also includes insights into systematic energy transitions, the importance of strategic collaborations, and the role of regulations in advancing hydrogen technology. A critical look at Europe's approach versus China's long-term strategies offers a comprehensive understanding for policymakers and industry stakeholders. Tune in for an in-depth exploration of how we can expedite the adoption of hydrogen and facilitate a sustainable energy future.

In this episode of The Hydrogen Leader Podcast, we welcome Professor Sae Hoon Kim, a notable figure in the South Korean hydrogen fuel cell ecosystem with extensive experience at Hyundai. Professor Kim shares his journey from discovering fuel cells during his academic pursuits in Germany to leading the fuel cell division at Hyundai and later transitioning to a new role at Vinssen Co. Ltd, a company innovating hydrogen fuel cell technology for the maritime industry. Kim discusses the evolution, challenges, and breakthroughs in fuel cell technology, Hyundai's visionary approach, and the broader implications for the hydrogen economy. Additionally, he offers insights into the cultural dynamics of working with South Korean companies and imparts valuable advice for young professionals aspiring to enter the hydrogen sector.

In this episode of the Hydrogen Leader Podcast, we are joined by Dr. Johann Rinnhofer, to discuss the evolving hydrogen economy and its impact on various industries. Dr. Rinnhofer shares his insights into the future of green hydrogen, the challenges associated with decarbonizing the steel industry, and Australia’s pivotal role in this green transition. He delves into the interconnected supply chains, the need for clear legislative frameworks, and the innovations required to make meaningful progress towards sustainability. As an engineer and educator with experience across five continents, Dr. Rinnhofer offers valuable perspectives on leadership, staying grounded, and the importance of continuous learning and adaptability. Tune in to discover more about the strides being made in green hydrogen and how it will shape the future of global industries.

In this episode of the Hydrogen Leader Podcast, we welcome Driss Berraho, a key figure in the global hydrogen economy and the leader of hydrogen activities at ACWA Power. Driss shares his personal and professional journey — from his upbringing in Morocco to his pivotal role in driving renewable energy in the Middle East.He discusses ACWA Power’s ambitious ventures, including Project NEOM, one of the world’s largest green hydrogen initiatives, as well as major solar and wind developments that are shaping the region’s clean energy landscape. Driss provides valuable insights into the future of the energy transition, the importance of strategic partnerships and infrastructure, and the relentless pursuit of innovation.He concludes with inspiring advice for young professionals eager to make a meaningful impact in the hydrogen economy. Don’t miss this episode packed with visionary perspectives and practical takeaways.

In this episode of the Hydrogen Leader Podcast, we welcome Feng Zhang, President of SISPARK, who shares his journey from the Foreign Investment Promotion Bureau to leading a state-owned company focusing on AI and clean energy. Zhang discusses the economic transformation of Suzhou Industrial Park into a manufacturing powerhouse and China's ambitious approach to education and innovation. He highlights the park's role in promoting new energy solutions and its openness to international collaboration, offering valuable insights for professionals and investors interested in China's new energy sector.

In this Episode of the Hydrogen Leader Podcast, we welcome Katsuhiko Hirose, a renowned figure in the hydrogen and fuel cell industry from Japan. With experience spanning 38 years at Toyota, Hirose discusses his instrumental role in the creation of the Prius and Mirai, his journey from skepticism to advocacy for hydrogen, and his unique leadership style. Discover the intricate balance between hydrogen technology innovations, Japanese corporate culture, and global sustainability efforts. Dive deep into his insights on the future of hydrogen, the Japanese hydrogen strategy, and learn valuable lessons from his rich career dedicated to making a significant global impact.

In this episode of The Hydrogen Leader Podcast, we sit down with Pierre-Etienne Franc, CEO and Co-Founder of Hy24, which manages the world’s €2B Hydrogen Fund. Widely recognized as one of the most influential leaders in the global hydrogen industry, Franc shares how hydrogen, sustainability, and clean energy investments are shaping the future of the energy transition.From his early leadership at Air Liquide to building Hy24, Franc offers unparalleled insights into the hydrogen economy, covering green hydrogen projects, hydrogen production, fuel cells, hydrogen storage, and hydrogen infrastructure. He explains how collaboration between industrial gas suppliers, financial investors, and policymakers is essential to accelerate the shift toward decarbonization, carbon neutrality, and net zero goals.The discussion spans Europe, the US, and China, highlighting both opportunities and challenges in scaling the hydrogen economy. From Plug Power and mobility projects to hydrogen stations, trucks, and buses, Franc shares his perspective on where the clean hydrogen market is headed, and why regulatory support and innovation are key to success.Beyond technology and investment, Franc reflects on the societal impact of the energy transition, underlining the need for visionary leadership, sustainability-driven decisions, and timely action to ensure a cleaner and more equitable future. He also shares advice for young professionals pursuing careers in hydrogen, pointing to the exciting opportunities in building the hydrogen economy and contributing to a global clean energy transformation.The conversation closes with a preview of Franc’s upcoming book on sustainability, leadership, and collective action in tackling climate change.

In this Episode of The Hydrogen Leader Podcast, Steven welcomes Jens Wulff, a key figure at Neuman & Esser, known for his leadership in the hydrogen sector. Jens shares his personal journey, insights on leadership, and detailed perspectives on the global hydrogen economy. Discover how Neuman & Esser is revolutionizing hydrogen compression and generation, the company's strategic vision, and the importance of fostering strong business relationships. Jens also dives into the role of hydrogen in energy transition, providing a global outlook and practical advice for young professionals eyeing the hydrogen industry. Don't miss this deep dive into the untold stories and growth hacks within the hydrogen economy.

In this episode of The Hydrogen Leader, we speak with Lucretia Löscher, Chief Operating Officer of Thyssenkrupp Uhde. We delve into her leadership approach, her perspective on the hydrogen economy, and the core values that guide her decisions. Lucretia also shares her impressive journey from Siemens to her current role, providing insights into project management, the importance of technology in EPC services, and the future of green hydrogen and ammonia. Additionally, she offers advice for women aspiring to leadership in the energy sector. Visit us to gain valuable knowledge from a successful businesswoman dedicated to innovation and impact.Chapters:00:00 Introduction and Welcome00:38 Getting to Know Lucretia Löscher01:36 Core Values and Passions03:35 Career Journey and Leadership03:58 Role and Responsibilities at Thyssenkrupp Uhde07:59 Mentorship and Lessons Learned10:17 Challenges and Proud Moments13:31 Thyssenkrupp Uhde's Business Model16:58 Unique Technology and EPC Competence20:12 High-Profile Projects and Innovations22:30 Building an Ammonia Cracker in Germany23:01 Understanding Green Ammonia24:18 Transporting and Cracking Ammonia29:09 Investment and Project Scale31:24 Challenges in Hydrogen Economy41:10 Global Progress and Future Outlook44:27 Encouraging Women in Energy Sector46:04 Conclusion and Final ThoughtsInterview Partner: Lucretia Löscher (Member of the Executive Board, COO,thyssenkrupp Uhde GmbH)

In this episode of the Hydrogen Leader Podcast, we welcome Zhijie Duan from To High in China. She delves into the evolving hydrogen economy, sharing the journey of her company, which provides test services and equipment, safety consulting, and hydrogen training. Zhijie talks about her career transition from carbon trading to hydrogen and her role as a female leader in a predominantly male industry. The discussion covers the major trends and challenges in hydrogen technology, the importance of balancing safety and cost, and the supportive role of the Chinese government. Zhijie also offers advice to young professionals and highlights the importance of happiness and embracing challenges in the workplace.Interview Partner: Zhijie Duan (General Manager of To High Hydrogen Testing (Baoding) Co., Ltd.)

In this episode of The Hydrogen Leader Podcast, Cornelius Matthes, CEO of DII Desert Energy, discusses the unstoppable rise of hydrogen and its critical role in achieving zero emissions, particularly in the steel industry and long-term storage. The conversation covers Cornelius' background, his passion for tackling big challenges, and how his sniper training in the German military honed his ability to stay calm under stress, which has been valuable throughout his career. Cornelius shares his leadership philosophy of leading by example, empowering people, and learning from mistakes. The discussion also delves into the foundation and evolution of DII Desert Energy, its mission, and Cornelius' role in expanding the consortium to nearly 50 companies across different countries. The episode highlights the significant advancements and ambitious projects in the Middle East and North Africa (MENA) region, such as the Neom Green Hydrogen Project, which is on track to become the largest green hydrogen facility in the world. Cornelius explains the importance of reducing hydrogen production costs and the need for introducing a CO2 price to make green hydrogen competitive. Additionally, the conversation touches on the potential of natural (white) hydrogen and the role of regulatory frameworks in accelerating the adoption of hydrogen technologies. Cornelius envisions the MENA region becoming a global powerhouse for green energy, establishing strong partnerships and infrastructure links with Europe. He also introduces the Zero Emission Trader Alliance (ZETA) and other initiatives aimed at creating a tradable market for green hydrogen and other low-emission molecules. The podcast concludes with Cornelius' optimistic outlook for the future and his commitment to making significant contributions to the energy transition.

In this Hydrogen Leader Podcast episode, we speak with Florentin de Loppinot, the CEO of Teal Mobility. Florentin opens up on his personal and professional journey, starting with a tragic reminder of the importance of road safety following the loss of a friend in a road accident in East Africa, a cause he has actively championed. He shares his extensive experience in the energy sector, notably with Total Energies, and his leadership philosophy centered around team-building, nurturing talent, and critical listening. Florentin emphasizes the value of role models and how they have shaped his career, and discusses the multicultural influences from his work spans across multiple countries, particularly Africa. The conversation delves into the motivations and operations of Teal Mobility, a joint venture between Total Energies and Air Liquide aimed at accelerating hydrogen mobility in Europe, particularly for long-haul transportation. Florentin outlines the joint venture's business model, strategic operations, and the current and future landscape of hydrogen mobility, including partnerships, market responses, and regulatory environments in various European countries. He underscores the critical interplay between hydrogen as a cleaner energy source and the logistics industry, the importance of building a robust refueling infrastructure, and the technological developments among truck manufacturers. Florentin also touches on the broader hydrogen economy, discussing regulatory mandates like the EU’s alternative fuel infrastructure directive, the cooperative efforts of his company's shareholders, and the importance of self-reliance and entrepreneurship in advancing the hydrogen agenda. As he envisions the future, Florentin hopes to make hydrogen more affordable and accessible while building a motivated and effective team. He concludes with valuable advice on maintaining humility and gratitude throughout one’s career journey.

In this Hydrogen Leader Podcast episode, we talk to Dr. Sunita Satyapal, a notable figure and subject matter expert in the hydrogen industry, with 3 decades of experience including as a researcher, industry manager, and government program director, to discuss her career, the state of the hydrogen economy, and her future endeavors. Dr. Satyapal acknowledges public information on the administration's intent to reduce the federal workforce and reflects on progress as well as the ups and downs of hydrogen funding and policies over the past two decades. Björn introduces Dr. Satyapal, highlighting her significant contributions, in her prior roles including coordinating approximately $10 billion in hydrogen programs at the U.S. Department of Energy (DOE), and her role in advancing hydrogen on a global scale. Dr. Satyapal describes public information on the Deferred Resignation Program (DRP), a voluntary program she opted for which would help provide opportunities for junior federal workers to avoid termination, reflecting her commitment to the next generation of leaders. Despite stepping down from DOE after nearly 22 years, Dr. Satyapal maintains her passion for hydrogen. The conversation shifts to the state of the U.S. hydrogen economy, noting significant legislative boosts like the Inflation Reduction Act (IRA) and the Infrastructure Investment and Jobs Act (IIJA). The 45V hydrogen production tax credit is highlighted as crucial for making hydrogen cost-competitive, particularly for the U.S. which has very low-cost hydrogen from natural gas. Dr. Satyapal stresses the importance of sustaining momentum, managing infrastructure challenges, and ensuring commercially viable offtake to scale hydrogen effectively. The discussion includes global hydrogen strategies and Dr. Satyapal emphasizes that hydrogen is part of a broader portfolio of solutions for decarbonization and also offers energy security and resiliency. As for challenges, she points out high costs and the lack of infrastructure, sustained investment, and offtake. She shares her leadership philosophy, which includes focusing on people, collaboration, and maintaining high standards. She discusses the traits she looks for in hiring, such as integrity, passion, technical competence, and the ability to deliver results, as well as the importance of a team-oriented mindset and perseverance. As for her future, she says she is still considering options and how she may be able to provide maximum impact for the hydrogen industry.

In this Hydrogen Leader Podcast episode, we speak with Erik Schäfer, an experienced entrepreneur with a passion for green technology and the hydrogen economy.Erik shares insights from his extensive career as a founder, having started approximately 20 companies over the last 30 years. His journey began in Silicon Valley in 1988, and over the years, he transitioned from the internet and medical device industries to focus on natural resources and green technology. Erik is currently involved in the natural hydrogen space, an emerging sector where hydrogen is extracted from the earth in its natural form, commonly referred to as natural, white, or geological hydrogen. He discusses his work on projects in the Middle East, particularly in the UAE and Oman, where significant quantities of hydrogen have been identified. Erik highlights the advantages of natural hydrogen, such as lower production costs and a smaller ecological footprint compared to traditional or green hydrogen. He also talks about the regulatory challenges and the steps needed to make natural hydrogen a viable part of the global energy transition. Additionally, Erik touches upon his engagement with the Hydrogen Europe organization and his efforts to promote natural hydrogen in Europe. He shares his involvement in a hydrogen fund called Zenko, which aims to bridge the financing gap in the hydrogen industry by investing in later-stage companies. Erik emphasizes the importance of collaboration among investors, project developers, and regulators to create a sustainable hydrogen economy. Throughout the podcast, Erik's enthusiasm and dedication to making the world a better place through innovative green technologies are evident, and he encourages others to join him in this mission.

In this episode of the Hydrogen Leader, we speak with Frederik Zohm, the Chief Technology Officer (CTO) and board member at MAN Truck & Bus. The discussion kicks off with an introduction to Frederik, including his background in mechanical engineering, economics, and his professional journey through various truck and bus companies, culminating in his current role at MAN since 2017. Frederik shares insights into his leadership style, emphasizing strategic thinking, involvement in problem areas, and team-oriented performance culture.The conversation moves to the challenges and opportunities within the zero-emission industry, specifically focusing on battery-electric and hydrogen fuel cell technologies. Frederik elaborates on the impact of regulatory requirements and the significance of these technologies in reducing CO2 emissions, given the substantial footprint of diesel-powered trucks.Frederik underscores the role of regulatory frameworks in driving transformation, pointing out that significant changes in infrastructure are required for the widespread adoption of new propulsion systems. He also discusses the financial implications and technological readiness of hydrogen versus battery-electric solutions, explaining that while batteries currently offer higher efficiency and more substantial investment returns, hydrogen technology still holds potential, particularly for applications requiring longer ranges and heavier loads.The podcast also covers MAN's approach to decarbonization, including the development of both battery-electric and hydrogen combustion engines. Frederik explains the strategic decisions behind focusing on battery-electric vehicles while continuing pre-development work on hydrogen systems to meet various customer needs.Finally, Frederik shares personal reflections on leadership, crisis management, and the importance of continuous learning. He advises aspiring leaders to remain curious, leverage the experience of others, and stay adaptable in a rapidly evolving industry. The episode concludes with a discussion on the broader societal impact of decarbonizing the heavy-duty sector and MAN's commitment to leading this transformation.Chapters:0:00 Intro0:30 Welcome, Frederik Zohm1:57 Changes2:55 Leadership Style4:23 DNA of a Board Member4:54 Biggest Challenges6:19 Result Driven Leadership7:24 Impressive Leadership Moments9:20 Crisis Situations11:17 Learnings from Failures14:06 Importance of Decarbonization17:08 EU Regulations19:39 Raising of CO2 Prices23:52 Plans of the new Government27:09 Priority of MAN32:27 Battery- vs. Hydrogen Trucks39:56 Serious Hydrogen Production42:30 Ski Slopes Piston Bullys44:07 New Technologies47:49 Outlook49:17 Recommendations of Frederik51:12 Thank youInterview Partner: Dr. Frederik Zohm (Executive Board Member for Research and Development at MAN)In this Podcast, the following topics are discussed: electric truck,hydrogen powered truck,MAN Truck & Bus,Frederik Zohm interview,battery-electric trucks,hydrogen fuel cell technology,clean mobility solutions,hydrogen combustion engines,battery vs hydrogen trucks,electric mobility industry,sustainable logistics,green transportation technology,MAN zero-emission strategy,energy transition in trucking,clean energy infrastructure,hydrogen fuel infrastructure,electric truck development,heavy-duty hydrogen vehicles