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Let's Talk Ads

Author: Andre Kempe, Kevin Dosanjh

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Let’s Talk Ads – with Andre Kempe, CEO of Admiral Media
No fluff. No sales pitches. Just real talk about what actually works in digital marketing. Hear from the winners in the industry as we zoom in on 3–4 sharp, actionable topics – from mobile growth tactics and scaling strategies to leadership insights and the latest industry trends.
Whether you’re a founder, marketer, or growth nerd, this show is built to give you ideas you can actually use.

No signups. No barriers. Just press play.
Let’s Talk Ads is here to educate, challenge, and inspire. One real conversation at a time.
14 Episodes
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In this episode of Let’s Talk Ads, Andre Kempe (Founder & CEO of Admiral Media) talks with Manuel Prueter, Co-Founder & CEO of Colossi Games, about how TikTok, AI, and creator-led marketing are changing the way mobile games are designed, marketed, and scaled.Manuel shares his journey from MMO games to building one of Europe’s most exciting mobile studios. He breaks down how short-form video, user-generated content, and AI-driven tools have transformed creative testing, user acquisition, and storytelling in gaming.Together, they explore what it takes to stay relevant in a fast-moving industry — from balancing creativity with performance to building a studio culture that thrives on experimentation and data.What you’ll learn:How TikTok and creator culture influence game discovery and UAThe impact of AI on creative production and campaign testingHow to align marketing, design, and product for sustainable growthWhy creative iteration and authenticity drive long-term successPerfect for:Game developers, UA managers, growth marketers, creative strategists, and anyone interested in how the world’s top gaming studios merge storytelling with performance marketing.Connect with Andre & Admiral Media:Andre Kempe on LinkedIn → https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/Admiral Media → https://admiral.media/Let’s Talk Ads → https://letstalkads.io/Connect with Manuel Prueter:LinkedIn → https://www.linkedin.com/in/manuelprueter/About Admiral Media:Admiral Media is an award-winning performance marketing agency helping ambitious brands grow through creative, data-driven campaigns. Official partners with Meta, TikTok, Google, and Snapchat. 🔗 Resources & Links • Admiral Media – award-winning performance agency 👉 https://admiral.media •Follow Andre Kempe on LinkedIn 👉 https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/ • Listen on Spotify / Apple Podcasts – search “Let’s Talk Ads” • Official Let's Talk Ads website: https://letstalkads.io/
Even Angry Birds can’t rely on fame alone.In this episode, Andre Kempe sits down with Luis de la Cámara, VP Global Marketing at Rovio, to discuss how product-led growth, AI, and creativity keep one of the world’s most iconic gaming brands relevant.Luis shares how Rovio connects product insights with marketing strategy, how creative testing can influence gameplay, and why AI and machine learning are reshaping both advertising and game design.He also dives into recruiting in the AI era, building teams that balance deep technical expertise with creative, cross-functional thinking.Topics Covered:Why great products drive brand successHow “fake” ads can inspire real gameplayAI’s role in creative testing and game designBalancing creativity and data in marketingRecruiting T-shaped marketers for growthKey Takeaways:A strong brand can’t save a weak productAI powers smarter gameplay and marketingTrue innovation happens where creativity meets data🔗 Connect👨‍💼 Andre Kempe — CEO, Admiral MediaLinkedIn | Admiral Media🎮 Luis de la Cámara — VP Global Marketing, RovioLinkedIn 🔗 Resources & Links • Admiral Media – award-winning performance agency 👉 https://admiral.media •Follow Andre Kempe on LinkedIn 👉 https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/ • Listen on Spotify / Apple Podcasts – search “Let’s Talk Ads” • Official Let's Talk Ads website: https://letstalkads.io/
In this episode of Let’s Talk Ads, host Andre Kempe (Founder & CEO, Admiral Media) sits down with Lukas Reinhardt, Co-Founder and CMO of Meet5 - Europe’s largest social community app for people over 40.Lukas shares how he turned a failed dating concept into a thriving real-world community platform, connecting thousands of users across Europe. Together, they dive into how Meet5 captured the attention of a “forgotten demographic”, what makes offline experiences so powerful, and how marketers can authentically reach audiences beyond Gen Z and Millennials.What you will learn:How Meet5 evolved from a dating app into a social success storyWhy the 40+ audience is a massive untapped marketThe role of trust, safety, and simplicity in app growthHow Meet5 built genuine community engagement beyond the screenPractical marketing takeaways for app founders and UA managersKey insights:The over-40 demographic is often overlooked — but incredibly loyal once reached effectively.Real-world experiences create stronger emotional connections than traditional “swipe” apps.Meet5’s success proves that growth doesn’t always require flashy features — just authenticity and focus.Connect with Lukas: LinkedIn: Lukas ReinhardtMeet5 Website: https://www.meet5.de/Connect with Andre & Admiral MediaAndre’s LinkedIn: Andre KempeAdmiral Media: https://admiral.mediaPodcast Website: https://letstalkads.ioAbout Let's Talk Ads:Each week, Andre Kempe chats with leading marketers, app founders, and brand builders who share their secrets for scaling digital products that actually connect.ø   🔗 Resources & Links • Admiral Media – award-winning performance agency 👉 https://admiral.media •Follow Andre Kempe on LinkedIn 👉 https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/ • Listen on Spotify / Apple Podcasts – search “Let’s Talk Ads” • Official Let's Talk Ads website: https://letstalkads.io/
How do you scale millions in growth without paying Google, Meta, or TikTok?In this episode of Let’s Talk Ads, Admiral Media founder Andre Kempe sits down with Norman Nielsen (VP Growth @ Omio) to explore how AI and large language models (LLMs) are transforming organic growth.Norman shares how Omio drives revenue from “unpaid” channels like SEO, ASO, and CRM — and why AI + LLMs are rewriting the playbook for growth marketers.🎧 What You’ll Learn:How AI & LLMs are changing SEO, ASO, and CRMWhy “unpaid” channels can generate millions in growthThe balance between organic and paid marketing strategiesA hype-free look at practical AI for growth marketers👉 Perfect for growth marketers, UA managers, app founders, SEO/ASO specialists, and anyone curious about practical AI in marketing. 🔗 Resources & Links • Admiral Media – award-winning performance agency 👉 https://admiral.media •Follow Andre Kempe on LinkedIn 👉 https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/ • Listen on Spotify / Apple Podcasts – search “Let’s Talk Ads” • Official Let's Talk Ads website: https://letstalkads.io/
In this episode of Let’s Talk Ads, Andre Kempe talks with Danil Ovechkin, Head of Growth at Waking Up, the meditation app redefining mindfulness for millions worldwide. Danil shares why referrals became their top channel, how CAC should really be measured, and why creativity and personalization matter more than ever when scaling apps in 2025.🔑 What You'll LearnWhy referrals became Waking Up’s #1 growth channelHow to think about CAC beyond the numberThe role of the Meta Ads Library in testing creativesWhy “meditation is personal” → and how that shapes growth strategiesCreative tactics Waking Up uses to stand out in a crowded app market📌 Key InsightsDanil explains why referrals beat paid as their top channel, how creative “moments” help Waking Up stand out, and why sustainable growth is built on personalization and trust—not just ad spend. He also shares lessons on balancing organic and paid growth, and how to keep performance marketing authentic in 2025.🎯 Perfect ForGrowth marketers, UA managers, app founders, meditation/wellness product leaders, and anyone scaling consumer apps in competitive markets.Connect with Danil Ovechkin👉 LinkedIn https://www.linkedin.com/in/danil-ovechkin/  🔗 Resources & Links • Admiral Media – award-winning performance agency 👉 https://admiral.media •Follow Andre Kempe on LinkedIn 👉 https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/ • Listen on Spotify / Apple Podcasts – search “Let’s Talk Ads” • Official Let's Talk Ads website: https://letstalkads.io/
In this episode of Let’s Talk Ads, Andre Kempe talks with Inna Sumovska, Ex-UA Manager at HER App the leading dating app for queer women and non-binary people. Inna shares how she scaled a niche app with TikTok ads, inclusive marketing, and performance UA strategies, and what it really takes to grow authentically in 2025.🔑 What You'll LearnHow Her App used TikTok to scale a niche LGBTQ+ audienceWhy inclusive design creates a long-term growth advantageThe shift from Facebook Ads to TikTok Ads and what it means for UA managersTactics for marketing to underserved communitiesLessons on balancing profitability with authenticity📌 Key InsightsInna explains why identity-based marketing is critical for apps like Her, how to build campaigns with limited resources, and why understanding lived user experiences matters more than just targeting demographics.🎯 Perfect ForUser acquisition managers, growth marketers, app founders, LGBTQ+ product leaders, and anyone scaling in niche or mission-driven markets. Connect with Inna Sumovska👉https://www.linkedin.com/in/inna-sumovska-68296264/ 🔗 Resources & Links • Admiral Media – award-winning performance agency 👉 https://admiral.media •Follow Andre Kempe on LinkedIn 👉 https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/ • Listen on Spotify / Apple Podcasts – search “Let’s Talk Ads” • Official Let's Talk Ads website: https://letstalkads.io/
Work With An Award Winning ASO Agency: https://admiral.media/services/app-store-optimization/ Join Andre Kempe from Admiral Media as he sits down with Anton Tatarynovich, Growth Marketing Manager at Freeletics and ASO consultant, for an eye-opening discussion about App Store Optimization. With 7-8 years of experience in the ASO industry, Anton shares the harsh realities of what most companies get wrong about ASO and reveals the strategies that actually work. From his journey at Splitmetrics to agency work in Berlin and now leading ASO at Freeletics, Anton breaks down the myths, metrics, and mess that plague 90% of ASO efforts. Whether you're a startup founder, marketing manager, or ASO professional, this episode is packed with actionable insights that could transform your app's performance. What You'll Learn: • Why most ASO strategies fail and how to avoid common pitfalls • The real resource requirements for effective ASO teams • How to structure ASO teams for maximum impact • The truth about localization and when it actually matters • Creative testing strategies that drive real results • Why brand resistance kills ASO performance • Advanced metrics that matter beyond basic rankings Timestamps 00:00 Intro and guest 01:30 What is Freeletics and Anton’s role 03:00 ASO trends in the last 2 to 3 years 05:30 Building the ASO team and key skills 10:30 Team structure, specialists, budgets 15:00 Who owns ASO and review management 20:00 Creative testing and when video works 25:00 Common myths debunked 30:00 Smart localization and the 80/20 approach 35:00 Advanced localization and market behavior 40:00 Key takeaways 📱 About the Hosts & Guests Andre Kempe - Founder of Admiral Media, a performance marketing agency specializing in mobile app growth and user acquisition. Host of Let's Talk Ads podcast. Anton Tatarynovich - Growth Marketing Manager at Freeletics and freelance ASO consultant with 7-8 years of industry experience across vendor, agency, and in-house roles. 🔗 Connect & Learn More • Admiral Media: https://admiral.media/ • Andre Kempe: https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/ • Anton Tatarynovich: https://www.linkedin.com/in/anton-tatarynovich-43aa8712a/ • Let's Talk Ads: https://letstalkads.io/ 🔗 Resources & Links • Admiral Media – award-winning performance agency 👉 https://admiral.media •Follow Andre Kempe on LinkedIn 👉 https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/ • Listen on Spotify / Apple Podcasts – search “Let’s Talk Ads” • Official Let's Talk Ads website: https://letstalkads.io/
Scaling Meta Ads for Apps - The Hard Lessons Learned with Andre Kempe and Marcus BurkeMeta advertising has evolved far beyond simple conversion tracking, and few understand this better than Marcus Burke. The consultant who scaled Wave AI from 500,000 to 5 million ARR in 2024 joins Admiral Media founder Andre to share the strategies that actually work in today's Meta landscape.Marcus brings 13+ years of digital marketing expertise, from his early days in gaming at Inno Games to pioneering web funnels at Blinkist. Now specializing exclusively in Meta advertising, he's worked with apps across every category and learned what separates good marketers from exceptional ones.This conversation dives deep into the practical realities of scaling Meta campaigns for apps. Marcus reveals why audience understanding trumps creative production value, how AI tools are democratizing asset creation, and why the most successful ads often look like they were made in 10 minutes rather than 10 hours.Whether you're an app marketer struggling with iOS 14.5 changes, a founder looking to scale user acquisition, or a consultant building your expertise, this episode provides actionable frameworks you can implement immediately.Topics Covered:• Why Meta advertising requires full-funnel thinking in 2025• The audience research methodology that drives creative performance• Web funnel strategies that bypass app store fees• AI tools and scrappy creative production techniques• How specialization leads to better clients and higher rates• Scaling strategies for different app categories and business modelsAbout the Host:Andre is the founder of Admiral Media, an award-winning digital marketing agency specializing in mobile app growth and user acquisition. Admiral Media maintains official partnerships with Meta, TikTok, Google, Moloco and Snap.Connect:• Andre: https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/• Admiral Media: https://admiral.media/• Marcus Burke: https://de.linkedin.com/in/marcusburke• Let's Talk Ads: https://letstalkads.io/ 🔗 Resources & Links • Admiral Media – award-winning performance agency 👉 https://admiral.media •Follow Andre Kempe on LinkedIn 👉 https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/ • Listen on Spotify / Apple Podcasts – search “Let’s Talk Ads” • Official Let's Talk Ads website: https://letstalkads.io/
90% of marketing tests fail. Most marketers see this as depressing news. Jessica Gotti (Head of Performance Marketing at Paired) sees it as her competitive advantage. CONTROVERSIAL TAKES: • Traditional channels (Meta, TikTok, Google) are becoming "overcrowded markets" • Apps now compete with AI, not just other apps • The channels everyone's afraid to test are where the real opportunities are KEY INSIGHTS: • Jessica's $25 CPM rule for influencer testing • How to use AI for influencer background checks (after one partnership disaster) • Why web onboarding requires 20-25 screens to be effective • The 3-phase influencer strategy that scales • Connected TV vs Linear TV: measurement challenges and opportunities • Channel diversification strategies for subscription apps• Why celebrating failed tests gives you a competitive edgeWHAT YOU'LL LEARN: •How to turn 90% test failures into competitive advantage • Which "traditional" channels are becoming obsolete • The exact CPM thresholds for profitable influencer marketing • AI tools for creator vetting and outreach automation • Web vs app funnel optimization strategies • Connected TV measurement and attribution methods • How to build long-term influencer partnerships • Channel diversification for subscription apps🔗 CONNECT WITH OUR GUESTS: 👨‍💼 Andre Kempe (Host) CEO of Admiral Media - Award-winning performance marketing agency LinkedIn: https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/ Work with Admiral Media: https://admiral.media 👩‍💼 Jessica Gotti (Guest) Head of Performance Marketing at Paired LinkedIn: https://www.linkedin.com/in/jessicagotti 🎧 SUBSCRIBE FOR MORE: New episodes featuring top performance marketers, growth experts, and industry leaders sharing their most controversial takes and insider strategies. 🔗 Resources & Links • Admiral Media – award-winning performance agency 👉 https://admiral.media •Follow Andre Kempe on LinkedIn 👉 https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/ • Listen on Spotify / Apple Podcasts – search “Let’s Talk Ads” • Official Let's Talk Ads website: https://letstalkads.io/
💥 Arcads went from 0 to $5M ARR in just 1 year using AI-powered UGC! 🏆 Interested in working with an Award Winning Agency? Visit https://admiral.media/ and schedule a growth talk!  How do you scale a creative tech startup from zero to millions in revenue, without VC funding? And can AI-generated content (AIGC) actually outperform traditional creators? 🤯In this episode of Let’s Talk Ads, Andre Kempe (CEO of Admiral Media) sits down with Romain Torres, Co-Founder of Arcads, the game-changing AI creative platform trusted by top app marketers and e-commerce brands worldwide. Romain breaks down how Arcads grew to $5M ARR in just one year, went viral overnight, and disrupted the creative production process. We discuss the power of AI UGC, how to iterate ad creatives at scale, and the future of data-connected advertising. 💡 What you’ll learn in this video: • How Arcads scaled to $5M ARR without venture funding • Why AI UGC is transforming performance marketing • The secret to faster creative testing and higher ROI • How to build a lean, hyper-profitable AI startup • The future of AI avatars, data-driven creative, and live AI content Connect with Romain Torres: https://www.linkedin.com/in/romain-torres-arcads 📌 Connect with Andre Kempe: https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/ 📌 Follow Admiral Media: https://admiral.media/ 📌 More episodes & growth resources: https://letstalkads.io/ 🔗 Resources & Links • Admiral Media – award-winning performance agency 👉 https://admiral.media •Follow Andre Kempe on LinkedIn 👉 https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/ • Listen on Spotify / Apple Podcasts – search “Let’s Talk Ads” • Official Let's Talk Ads website: https://letstalkads.io/
In this episode of Let’s Talk Ads, Andre, CEO of ⁠Admiral Media⁠, sits down with Drew Hampton, Head of Performance Marketing at ⁠Varo Bank⁠. One of the largest neobanks in the US.Drew shares his playbook for compliant, test-driven performance marketing, discussing the unique challenges of fintech advertising, the impact of privacy changes, and how to optimize campaigns in a highly regulated space.From event testing strategies to attribution hurdles (SKAdNetwork vs. probabilistic modeling), Drew breaks down what works (and what doesn’t) when scaling a fintech app.Plus, he shares insights on team structure, creative optimization, and why web-based campaigns outperform app installs for Varo.Key Takeaways:Why web-based marketing drives better efficiency than app install campaignsHow to structure event testing for fintech complianceThe impact of privacy changes (iOS 14.5, SKAN) on performance marketingWhy probabilistic attribution is becoming essentialHow to motivate teams & foster a performance-driven cultureAudio Chapters:00:00 – Intro00:13 – Welcome to Let’s Talk Ads00:50 – Drew’s background & role at Varo Bank02:34 – What is Varo Bank? (Neobank for underserved consumers)04:38 – Drew’s transition from Spin (e-scooters) to fintech06:40 – Differences between mobility & fintech marketing08:24 – Why Varo Bank focuses on web-based marketing over app installs10:50 – How event testing improves campaign performance12:30 – The impact of privacy changes (iOS 14.5, SKAN)15:20 – Best channels for early-stage fintech startups18:00 – Should founders run ads themselves or hire experts?21:40 – The most underrated skill for performance marketers24:30 – Biggest campaign success at Varo Bank27:50 – Event testing roadmap – how to structure tests31:20 – How to motivate teams & build a performance culture36:10 – Attribution challenges (SKAN vs. Apple Search Ads)39:50 – The future of MMPs (Mobile Measurement Partners)44:20 – Final thoughts & where to connect with Drew📌 Connect with Drew Hampton: ⁠LinkedIn⁠📌 Connect with Andre Kempe: ⁠⁠LinkedIn⁠⁠ 📌 Follow Admiral Media: ⁠Website⁠ | ⁠LinkedIn⁠📌 Visit Let's Talk Ads: ⁠Website⁠ 🔗 Resources & Links • Admiral Media – award-winning performance agency 👉 https://admiral.media •Follow Andre Kempe on LinkedIn 👉 https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/ • Listen on Spotify / Apple Podcasts – search “Let’s Talk Ads” • Official Let's Talk Ads website: https://letstalkads.io/
Join Andre and subscription app marketing legend Thomas Petit for a deep dive into "Signal Engineering" - the art and science of optimizing the data signals you send back to ad networks to dramatically improve campaign performance.In this episode, Thomas reveals advanced strategies that go far beyond basic event optimization, including:- How to "fake" user values to guide ad networks toward your most valuable customers- Why gaming companies do the OPPOSITE of subscription apps when handling whale users- The counterintuitive approach of lowering high-value user signals to prevent campaign disruption- Real examples of signal manipulation that improved traffic quality over 6 months- When automation actually makes your job MORE complex, not easierKey Takeaways:✅ How signal engineering differs from traditional event optimization✅ Advanced value manipulation techniques for different verticals✅ Why creative iteration still trumps technical optimization✅ The future of UA in an increasingly automated world✅ When to invest in signal engineering vs. when it's overkillWhether you're spending $1K or $400K per day, this episode will change how you think about the data you're feeding to Facebook, Google, TikTok, and other ad networks.Perfect for: UA Managers, Growth Marketers, Performance Marketing Teams, Agency OwnersChapters00:00 - Introduction & Welcome to Thomas Petit02:00 - What is Signal Engineering?04:30 - Advanced Value Manipulation Techniques09:00 - Testing and Measuring Signal Changes12:20 - Timeline and Implementation Strategy15:30 - Creative vs. Signal Engineering Impact19:00 - Product Optimization and Full-Funnel Thinking23:00 - The Future of UA in an Automated World26:00 - Network-Specific Signal Strategies31:00 - When Signal Engineering Makes Sense34:00 - Creative Production Priority36:20 - Wrap-up and Key Takeaways 🔗 Resources & Links • Admiral Media – award-winning performance agency 👉 https://admiral.media •Follow Andre Kempe on LinkedIn 👉 https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/ • Listen on Spotify / Apple Podcasts – search “Let’s Talk Ads” • Official Let's Talk Ads website: https://letstalkads.io/
What do bubble-tea pop-ups and free iPhones have to do with one of Canada’s fastest-growing fintech apps?  In this episode of Let’s Talk Ads, Admiral Media CEO Andre Kempe sits down with Natasha Saviuk,  the Growth Director who helped Wealthsimple 10× assets under management by turning bold brand moments into viral acquisition loops.🎧 Press play to learn:The inside story of Wealthsimple’s “Free iPhone Frenzy” and how a CAC stunt delivered record-high signupsWhy Natasha bets on IRL theatrics (yes, bubble-tea stands) to supercharge digital referral funnelsA step-by-step breakdown of her 4-layer virality stackCreative testing tactics that lowered paid-social CPAsHow to align legal, product and paid teams so wild ideas actually shipNatasha’s favorite growth metric (it’s not ROAS) and the dashboards she refreshes every morningTimestamps:00:01:17 - 00:02:36Natasha’s Role & WealthSimple’s Mission00:02:37 - 00:07:15Incentives as a Growth Strategy00:07:16 - 00:11:37Why Incentives Work for High-Net-Worth Users00:11:38 - 00:14:40Building Winning Incentive Campaigns00:14:41 - 00:20:31Impact on Paid Social & CAC00:20:32 - 00:27:26Neuroscience → Marketing: Natasha’s Career Path00:27:27 - 00:33:26Memorable Failures & Lessons00:33:27 - 00:42:15Scaling Growth via Campus & Referral Tactics00:42:16 - 00:49:01Team Structure & Cross-Functional Growth00:49:02 - 00:50:18Closing Remarks Connect & Subscribe• Looking for a Full Funnel Digital Marketing Agency, specialized in mobile growth? Contact Admiral Media• Follow Natasha on LinkedIn: https://www.linkedin.com/in/natasha-saviuk/• Got growth questions? Ping Andre on LinkedIn: https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/• Never miss an episode—hit ★ Follow on Spotify and drop us a rating! 🔗 Resources & Links • Admiral Media – award-winning performance agency 👉 https://admiral.media •Follow Andre Kempe on LinkedIn 👉 https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/ • Listen on Spotify / Apple Podcasts – search “Let’s Talk Ads” • Official Let's Talk Ads website: https://letstalkads.io/
From 0 to 50 million users, with ZERO tracking - Let's Talk Ads with Atishay Jain from SplashLearnWhat if you had to scale a kids’ app to 50 million users without IDs, cookies or retargeting?SplashLearn’s Growth Director Atishay Jain did exactly that—and in this episode of Let’s Talk Ads he breaks down the privacy-first playbook that still converts in a COPPA-ruled world.Inside you’ll hear:0:00  Intro & why tracking is off-limits for kids apps3:12  COPPA, GDPR-K & California laws decoded8:45  Meta & Google set-ups that still deliver when SKAN is useless14:10  Creative tactics: turning boring math drills into thumb-stopping UGC18:52  Incentives that pull parents in—without shady targeting23:30  Attribution when you can’t follow the user28:05  “measurement” vs. “tracking” and how to pitch it internally32:40  Building a multi-app portfolio: SplashLearn, SplashJunior & SplashBox36:55  Atishay’s biggest mistake—and the growth habit that fixed it👤GuestAtishay Jain — Growth Director, SplashLearn🎙️HostAndre Kempe — Founder & CEO, Admiral Media 🔗 Resources & Links • Admiral Media – award-winning performance agency 👉 https://admiral.media •Follow Andre Kempe on LinkedIn 👉 https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/ • Listen on Spotify / Apple Podcasts – search “Let’s Talk Ads” • Official Let's Talk Ads website: https://letstalkads.io/
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