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© Copyright 2026 Benjamin Gideon | Gideon Asen LLC
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You can’t win cases if you can’t keep the lights on.
Ready to learn what law school didn’t teach you?
Building on our success with “Elawvate: The Trial Lawyer Podcast,” we’re excited to add to the Elawvate family! Introducing "Elawvate: Build & Grow Your Law Firm" - the podcast that teaches you the business of practicing law.
Host Ben Gideon built his law firm from startup to profitable powerhouse in just 4 years. Now he's sharing the exact blueprint: hiring strategies, operational systems, marketing that actually works, and the honest mistakes that taught him the most.
Each episode explores critical decision points, practical problem-solving strategies, honest mistakes, and valuable lessons learned along the way. The show moves topically through essential issues, including defining your business focus and brand, hiring and retention strategies, operational systems, case acquisition through marketing, implementing technology and AI, digital marketing, cash flow management, and cultivating office culture.
In addition to Gideon's own experiences, listeners will gain insights from successful law firm entrepreneurs, business consultants, strategists, and marketing gurus in the legal industry. This show is designed for entrepreneurial attorneys who are serious about building and growing their law firm with discipline, strategic thinking, and hard work.
Whether you're just starting or ready to scale, this is your roadmap to building a financially successful, professionally managed practice in today's competitive legal market.
Produced and Powered by LawPods, podcast marketing that converts prospects and drives revenue.
Ready to learn what law school didn’t teach you?
Building on our success with “Elawvate: The Trial Lawyer Podcast,” we’re excited to add to the Elawvate family! Introducing "Elawvate: Build & Grow Your Law Firm" - the podcast that teaches you the business of practicing law.
Host Ben Gideon built his law firm from startup to profitable powerhouse in just 4 years. Now he's sharing the exact blueprint: hiring strategies, operational systems, marketing that actually works, and the honest mistakes that taught him the most.
Each episode explores critical decision points, practical problem-solving strategies, honest mistakes, and valuable lessons learned along the way. The show moves topically through essential issues, including defining your business focus and brand, hiring and retention strategies, operational systems, case acquisition through marketing, implementing technology and AI, digital marketing, cash flow management, and cultivating office culture.
In addition to Gideon's own experiences, listeners will gain insights from successful law firm entrepreneurs, business consultants, strategists, and marketing gurus in the legal industry. This show is designed for entrepreneurial attorneys who are serious about building and growing their law firm with discipline, strategic thinking, and hard work.
Whether you're just starting or ready to scale, this is your roadmap to building a financially successful, professionally managed practice in today's competitive legal market.
Produced and Powered by LawPods, podcast marketing that converts prospects and drives revenue.
16 Episodes
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After serving as a federal prosecutor and as a partner in a Big Law firm, Arlo Devlin-Brown “got a little bit of a bug” to try something different. He and friend Tim Treanor co-founded Treanor Devlin Brown, a boutique white collar litigation firm in New York City. Hosts Ben Gideon and Jeff Wright ask Arlo to reflect lessons learned so far – like how to stay top-of-mind among his network in a saturated market – and his vision for the future – to grow to exactly the right size.Learn More and Connect☑️ Arlo Devlin-Brown | LinkedIn☑️ Treanor Devlin Brown on LinkedIn☑️ Ben Gideon | LinkedIn | Facebook | Instagram☑️ Jeff Wright☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X☑️ Subscribe: Apple Podcasts | Spotify | YouTubeProduced and Powered by LawPodsSponsored by Supio, VisionSpark, and 1% for the Planet.
It was a killer operation – except the hiring misfires were killing it. "We ended up firing seven out of ten employees we hired," Alec Broadfoot recalls of a mailing and printing company he once ran. Today, Alec is the CEO of VisionSpark, an executive search firm that connected Gideon Asen with Jeff Wright, now COO. Alec visits with Jeff and Ben Gideon to pull back the curtain on how he identifies killer talent. Tune in for his insights about what bad hires really cost, why culture fit matters more than skills, and when to bring on a second-in-command.Learn More and Connect☑️ Alec Broadfoot | LinkedIn | Instagram☑️ VisionSpark on LinkedIn | Instagram | X | YouTube☑️ Ben Gideon | LinkedIn | Facebook | Instagram☑️ Jeff Wright☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X☑️ Subscribe: Apple Podcasts | Spotify | YouTubeProduced and Powered by LawPodsSponsored by
Creating culture isn't about hiring people and forcing them to adopt your values—it's about finding people who already share them. Hosts Ben Gideon and Jeff Wright discuss how Gideon Asen transformed from vague attribute lists like "integrity" and "compassion" to specific, actionable core values that drive hiring, firing, and daily operations. Tune in as they break down lessons learned including: generic traits fail ("every business wants somebody who works hard"). So do core values that are stuffed in a drawer and forgotten (“we keep it front and center”).Learn More and Connect☑️ Ben Gideon | LinkedIn | Facebook | Instagram☑️ Jeff Wright☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X☑️ Subscribe: Apple Podcasts | Spotify | YouTubeProduced and Powered by LawPodsSponsored by Supio, VisionSpark, and 1% for the Planet.
What could a law firm entrepreneur learn from a tech incubator? Pioneer Square Labs has vetted 500-plus business ideas and launched 43 software companies. PSL’s managing director, “serial entrepreneur” T.A. McCann, visits hosts Ben Gideon and Jeff Wright to reveal his playbook for growth, from breaking down PSL’s proven strategies to leveraging AI to recognizing the essential traits of any entrepreneur – regardless of their sector.Learn More and Connect☑️ T.A. McCann | LinkedIn | Facebook | Instagram | X☑️ Pioneer Square Labs | LinkedIn | Facebook | Instagram | X☑️ Ben Gideon | LinkedIn | Facebook | Instagram☑️ Jeff Wright☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X ☑️ Subscribe: Apple Podcasts | Spotify Produced and Powered by LawPodsSponsored by SmartAdvocate, Hype Legal, Expert...
“Even if it's going to mean we're less profitable, short term, if it provides sanity, we're going to do it,” Andrew Garza says as he reflects on his entrepreneurial journey, including co-founding Claggett, Sykes & Garza Trial Lawyers. “It all comes down to a balance.” In this wide-ranging conversation with hosts Ben Gideon and Jeff Wright, Andrew reveals how balance informs the firm’s decisions, from balancing automation and systems to balancing referrals and digital marketing. He also describes why the hardest decisions typically surround maintaining your law firm’s culture, why he rejects the myth of work-life balance, and why he doesn’t mind if the firm’s job posting turns people off. Spoiler: If it turns you off, you’re not a fit.Learn More and Connect☑️ Andrew Garza | LinkedIn☑️ Claggett, Sykes & Garza Trial Lawyers on LinkedIn | Instagram | Facebook | X | YouTube ☑️ Ben Gideon | LinkedIn | Facebook | Instagram☑️ Jeff Wright☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X ☑️ Subscribe: Apple Podcasts | Spotify | YouTubeProduced and Powered by LawPodsSponsored by Supiospan...
“I tell people my practice is primarily sex, drugs, and white collar crime. No rock and roll,” says defense lawyer Tim Zerillo in this conversation about building a criminal defense firm. With hosts Ben Gideon and Jeff Wright, Tim reveals how he evolved from bartering for office space as a new lawyer to running a nationally recognized practice. He shares hard-won insights about managing the economic realities of criminal defense, mentoring younger lawyers, and giving time to professional organizations. “If you are thinking about leaving as an associate of a bigger firm and starting a solo firm, you really have to expect to give your time to causes that are related to the criminal legal system,” he observes.Learn More and Connect☑️ Tim Zerillo | LinkedIn☑️ Zerillo Law Firm on Facebook | YouTube☑️ Ben Gideon | LinkedIn | Facebook | Instagram☑️ Jeff Wright☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X ☑️ Subscribe: Apple Podcasts | Spotify | YouTubeProduced and Powered by LawPodsSponsored by Supio, VisionSpark, and 1% for the Planet.
Building a business without a clear vision is like doing a 5,000-piece jigsaw puzzle with no picture on the box. That’s the metaphor that informs Cameron Herold’s revolutionary “Vivid Vision” model. He describes it in this conversation with hosts Ben Gideon and Jeff Wright. The founder of the COO Alliance and mastermind behind companies like 1-800-GOT-JUNK?, Cameron explains how his jigsaw puzzle approach to business structure guides entrepreneurs as they build the four corners and sides of their organizational foundation. He reveals hard-won lessons about how poor financial management nearly bankrupted a $100 million company, why hiring motivated people beats trying to motivate unmotivated ones, and what calling a journalist directly can do for your marketing efforts. Learn More and Connect☑️ Cameron Herold | LinkedIn☑️ COO Alliance on LinkedIn | Instagram | Facebook | X | YouTube ☑️ Ben Gideon | LinkedIn | Facebook | Instagram☑️ Jeff Wright☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X ☑️ Subscribe: Apple Podcasts | Spotify | YouTubeProduced and Powered by LawPodsSponsored by
Melissa Shanahan encourages her law firm clients to envision a “three-legged stool” that supports growth. The three legs of that stool are: aim, plan, and honor. “When you don't have one of those, you don't really get the traction that you're looking for,” she explains to hosts Ben Gideon and Jeff Wright. The founder of the consulting firm Velocity Work, Melissa discusses her work helping law firms scale through strategic planning. Tune in for her insights about staying on top of data, having quarterly planning sessions, and being honest about staffing. Learn More and Connect☑️ Melissa Shanahan | LinkedIn☑️ Velocity Work on LinkedIn | Instagram | Facebook | YouTube☑️ Ben Gideon | LinkedIn | Facebook | Instagram☑️ Jeff Wright☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X ☑️ Subscribe: Apple Podcasts | Spotify | YouTubeProduced and Powered by LawPodsSponsored by Supio, VisionSpark, and
Here’s what a vision is not: a pipe dream or a Christmas wish list. Here’s what it is: a big, audacious goal that’s worthy of your time and energy. Ben Gideon lays out this critical difference by unpacking his own vision for Gideon Asen. In a conversation guided by COO Jeff Wright, Ben shares how their firm's original mission statement evolved from a three-person operation to a market-leading practice. Tune in for insights about how to craft a plan that will define your firm, from opening day to years in the future.Learn More and Connect☑️ Ben Gideon | LinkedIn | Facebook | Instagram☑️ Jeff Wright☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X ☑️ Subscribe: Apple Podcasts | Spotify | YouTubeProduced and Powered by LawPodsSponsored by Supio, VisionSpark, and 1% for the Planet.
Every business succeeds or fails based on decisions: making good ones and recovering from bad ones. “Sounds like a pretty rudimentary concept,” says Gideon Asen founder Ben Gideon. To break down that concept, Ben and firm COO Jeff Wright reflect on how decision-making has informed Gideon Asen and its growth. They also dissect crucial contradictions – between the right idea at the wrong time, paid consultants versus honest mentors, and dissenters versus yes-men – that can separate a good decision from a bad one. Learn More and Connect☑️ Ben Gideon | LinkedIn | Facebook | Instagram☑️ Jeff Wright☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X ☑️ Subscribe: Apple Podcasts | Spotify | YouTubeProduced and Powered by LawPodsSponsored by Supio, VisionSpark, and 1% for the Planet.
Jerry Zhou and childhood friend Kyle Lam had vast skills in software development by the time Covid hit and they left Microsoft. That’s when they sat down at a Starbucks and wrote “all the ideas that we had about things that we thought we could contribute to the world.” Their coffee-house brainstorming eventually turned into Supio, a developer of legal AI for personal injury firms and a sponsor of “Build & Grow Your Law Firm.” Hosts Ben Gideon and Jeff Wright unravel Jerry’s reflections about finding product-market fit with plaintiff trial lawyers and scaling from a "shadiest part of Seattle" office to a 150-plus employee company with Series B funding. Tune in for his insights about taking the entrepreneurial leap and building sustainable business growth.Learn More and Connect☑️ Jerry Zhou | LinkedIn☑️ Supio on LinkedIn | Instagram | Facebook☑️ Ben Gideon | LinkedIn | Facebook | Instagram☑️ Jeff Wright☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X ☑️ Subscribe: Apple Podcasts | Spotify | YouTubeProduced and Powered by LawPodsSponsored by Supio, VisionSpark, and
"Anybody who tells you that leaving a law firm is an easy process is lying to you," says Ben Gideon. To lay out the unvarnished truth, Ben shares his experience leaving a 17-year partnership to launch Gideon Asen. In a conversation guided by Jeff Wright, the firm’s COO, Ben explains why departing from one firm to start your own can feel like a divorce. The duo discusses critical decisions around choosing business partners, financial realities of starting a firm at midlife, and essential first hires needed to maintain operations while building a practice. Tune in for their insights about minimizing friction during the transition, having clear exit agreements, and preserving valuable long-term relationships by taking a little less money upfront. Learn More and Connect☑️ Ben Gideon | LinkedIn | Facebook | Instagram☑️ Jeff Wright☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X ☑️ Subscribe: Apple Podcasts | Spotify | YouTubeProduced and Powered by LawPodsSponsored by Supio, VisionSpark, and 1% for the Planet.
Megan Piper says that her job coaching entrepreneurs “is to help them succeed and then to get out of the way.” To do this, she teaches a model called EOS, or “entrepreneurial operating system.” And while EOS is “industry agnostic,” Megan explains to hosts Ben Gideon and Jeff Wright that law firms can use it to clarify their vision, drive accountability, and scale effectively. But they have to buy into core principles, including healthy partner communication and a clear organizational structure. Tune in as she describes the “beautiful simplicity” of EOS. “We can teach people in just a couple of hours some really basic principles that you do not need an MBA to understand,” she says.Learn More and Connect☑️ Megan Piper | LinkedIn☑️ EOS Worldwide on LinkedIn | Instagram | Facebook | YouTube☑️ Ben Gideon | LinkedIn | Facebook | Instagram☑️ Jeff Wright☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X ☑️ Subscribe: Apple Podcasts | Spotify | YouTubeProduced and Powered by LawPodsSponsored by Supio, VisionSpark, and a...
Building a law firm and building a law firm that’s designed for growth “are often mistaken, but very different ventures,” observes host Ben Gideon. The founder and managing partner of Gideon Asen teams up with the firm’s chief operating officer, Jeff Wright, for this conversation about starting a law firm to sell your legal services versus building a growth-oriented business designed to scale beyond the founder's individual capabilities. Tune in for their insights about leveraging existing problem-solving skills, understanding established business models, and defining the kind of firm you want to build.Learn More and Connect☑️ Jeff Wright | LinkedIn☑️ Ben Gideon | LinkedIn | Facebook | Instagram☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X ☑️ Subscribe: Apple Podcasts | Spotify | YouTubeProduced and Powered by LawPodsSponsored by Supio, VisionSpark, and 1% for the Planet
"I really wish when we started our practice, someone had taken me under their wing and said, 'This is how you do this.'" In the premiere of “Build & Grow Your Law Firm,” Ben Gideon takes attorneys contemplating opening their own firm under his wing. Tune in for insights from Ben and co-host Jeff Wright, Gideon Asen's Chief Operating Officer, about the differences between practicing law and building a business. And come back to future episodes for an inside look at missteps, successes, failures, and wisdom from lessons learned. Learn More and Connect☑️ Ben Gideon | LinkedIn | Facebook | Instagram☑️ Jeff Wright | LinkedIn☑️ Build & Grow Your Law Firm | Instagram | YouTube | Facebook | LinkedIn☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X ☑️ Subscribe: Apple Podcasts | Spotify | YouTubeProduced and Powered by LawPodsSponsored by Supio, VisionSpark, and 1% for the Planet
Everything You Really Need to Build a Law FirmWelcome to Elawvate: Build & Grow Your Law Firm, the podcast that gives entrepreneurial attorneys the playbook for creating thriving, professionally run law practices. Host Ben Gideon shares lessons he’s learned building a firm from the ground up. Top experts in the business of law will join him to lend their insights.Whether you're just getting started or scaling fast, your firm's next chapter begins here.Produced and Powered by LawPods
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