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What does it take to spin today’s scandals and successes?
Welcome to How to Spin It, a podcast about the people shaping perception, those working behind the scenes to build and direct the stories we see around businesses, brands and individuals.
Hosted by me, Kayleigh-Anne Soryal, this series explores modern communication, and the space between intention, interpretation, and influence.
11 Episodes
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This episode is about communicating impact clearly, making sense of complex information, and finding ways to engage people without diluting the message. In this episode, I’m joined by Thea de Gallier, a communications consultant working in impact storytelling and digital content in the climate space, to talk about translating science, policy and sustainability reporting into communications people can actually understand. Thea shares their journey from journalism, including several years worki...
This episode is about knowing the value of your work, keeping sight of it, and being able to articulate it when it counts. In this episode, I’m joined by Marianne Morgan, Insights and Evaluation Lead at the Information Commissioner’s Office, to talk about embedding measurement into everyday ways of working and using it to confidently demonstrate the impact of PR. Marianne brings deep experience from PR agency environments into her specialist work in communications measurement. We discuss how ...
This episode is about relevance; who brands are really speaking to, who gets left out, and what happens when decisions are made without enough perspectives in the room. In this episode, I’m joined by Shilpa Saul, Partner at The Unmistakables, to talk about relevance, power, and how brands and organisations can create work that truly connects with people. Shilpa shares her journey from PR agency and in-house roles into building a consultancy focused on helping brands and businesses become rele...
This episode is about ambition and what it’s like to operate for years in high-pressure communications roles. I’m joined by Lee Griffith, founder of sunday skies, to reflect on her career in senior communications roles and the shift that led her to retrain and build a different way of working. Lee spent nearly two decades working in communications across large public sector environments most recently as a Communications Director. We talk about advising leaders, navigating expectations in PR, ...
Christmas is one of the biggest commercial moments of the year, and a super important time for PR and advertising people. Now is the time of the year where everyone has an opinion on a Christmas ads, so it felt like the right time to speak with someone who really knows the season. In this episode, I’m joined by Hannah Sharratt, Associate Director at Axe + Saw, a multi-award-winning independent creative agency. Hannah began her career in travel PR before moving into global roles at Ogilvy, wh...
PR has a perception problem, and a work culture problem. In this episode, I speak with Riannon Palmer, founder of feel-good agency Lem-uhn, about what it means to build a more thoughtful, purpose-led approach to PR that delivers strong results without burning people out. We talk about the culture of overwork that still dominates agency life, how flexibility and boundaries can lead to better campaigns, and what it takes to run a values-led business without compromising on ambition. We also exp...
Influence drives the fashion and beauty industries, but are we measuring it in the right way? In this episode, I speak with Alison Bringé, Chief Marketing Officer at Launchmetrics, about the real power of celebrity and influencer partnerships. From red carpet moments to viral TikTok clips, these are the moves that shape brand perception and sales. But behind the buzzwords and paid fame lies a deeper question: how do we actually qualify influence? We discuss the murky history of measuring pres...
Motherhood and PR is not always a great mix; the industry has traditionally rewarded long hours, always-on ambition and those who put work first. In this episode, I speak with Bethany Pearson (Betty), PR Director at Grayling and a founding mother of PR Mums, about how the PR world is starting to respond to these challenges and what still needs to change to build more inclusive careers. We discuss how ambition is perceived after maternity leave, the structural barriers faced by returning paren...
Social platforms shape what we see, how we speak, and what gains attention. In this episode, I speak with Dr Zoetanya Sujon, sociologist and author of The Social Media Age, about how digital platforms influence behaviour, tone and public conversation. We explore why people use platforms differently depending on their role or life stage, what happens when polarised content is rewarded, and how this can affect communicators trying to strike the right tone. We talk about: How platform design in...
You can be brilliant at your job and still be terrible at communicating it. In this first episode, I speak with Jess Preston, co-founder of Inside Voices and a communication coach who works with leaders and spokespeople to help them speak with clarity and confidence. We explore how habits, nerves and early influences shape the way you speak, and what to do when your voice doesn’t match your intention. We talk about the British discomfort with confidence, media training, and what makes a stron...
What does it take to 'spin' today’s scandals and successes? How to Spin It is about the people shaping perception; those working behind the scenes to build and direct the stories we see around businesses and brands. Hosted by Kayleigh-Anne Soryal, a Head of Comms, this series explores how PR & Comms professionals do what they do. It’s a conversation about modern communication, and the space between intention, interpretation, and influence.
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