The Cybersecurity Marketer

Going up against big-budget competitors? You’re not alone. In this episode, Rob chats with Kyle Hankins, Digital Marketing Manager at Carbide, about what it really takes to build pipeline when you're a small team with limited resources. They dive into why traditional SEO is broken, how to make paid ads work on a shoestring budget, and why SMBs need more than just software—they need real security partners. Plus, they swap bold predictions on how AI will reshape B2B marketing.📹 Mentioned: Skyline Trail – Cape BretonEnjoying the show? Subscribe and leave a review!

The future of content marketing isn’t about speed—it’s about strategy.In this episode of The Cybersecurity Marketer, I’m joined by Warren Lawless, content and brand consultant at WL Marketing, to talk about what’s changing—and what still matters—as AI reshapes the marketing world. We explore the rise of individual contributors, the fall of entry-level roles, and why human creativity and proprietary data are becoming your biggest advantages.Learn more about Warren at warrenlawless.com.Subscribe, share, and let us know what you think!

Is AI the end of marketing as we know it, or just the beginning?In this kickoff episode, I chat with Gaurav Iyer, Principal at Capital Communications, about how AI is reshaping content creation, what still sets great marketers apart, and why custom content might be more valuable than ever.We also get into lessons from managing creative teams, a bold marketing prediction for the next 5 years, and a few war stories from our early days.Enjoyed the episode? Subscribe, leave a review, or DM me on LinkedIn—I’d love your feedback.

Security buyers don’t fall for generic SaaS playbooks. The Cybersecurity Marketer surfaces the tactics that do work... straight from the practitioners already fighting for attention in one of the toughest B2B arenas.Every other Tuesday, host Robert Baillieul interviews leaders from the front lines of cybersecurity marketing. You'll hear candid conversations, unfiltered war stories, and field-tested tactics you can deploy right away. No fluff... just ideas you can turn into pipeline.Hit follow and get the first full episode as soon as it drops.