DiscoverThe Work Between: The Business of Photography
The Work Between: The Business of Photography
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The Work Between: The Business of Photography

Author: Allison Craig, Jenny Cruger

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The Work Between bridges the gap from art to income. It's the business space where most photographers get stuck, second-guess themselves, or feel like they’re winging it.
We’re Allison and Jenny, photographers, educators, and the creators of MOTIV.

Everything we’ve built is openly shared here, because we believe anyone can succeed with the right information.

Full transparency. No invoice attached.

If you're ready for clarity, support, and a business that works as hard as you do, you’re in the right place.
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2025-05-2900:04

We each built 300k photography businesses, and now we’re sharing exactly how we did it. If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.   And if your brain feels like a browser with 47 tabs open... MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there. Start here: www.use-motiv.com More education → www.theprofitableportraitsocietyeducation.com Allison → lentillephotography.com / @lentillephotography Jenny → jennycrugerphotography.com / @jennycrugerphotography
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