The Beef Brief

In a very special edition of The Beef Brief podcast live from the National Ploughing Championships 2025, Breifne O'Brien was joined on stage in Screggan, Co Offaly by one of Ireland's leading female butchers Ciara Flavin and beef farmer John Smyth. 

In this limited podcast series produced by Agriland, technical beef journalist Breifne O’Brien travels around the country talking to beef farmers about the challenges they currently face and how they run their farm. On the latest episode Breifne talks to beef farmer Jack Maguire about his store to beef enterprise on a leased farm in Kilmacow, Co. Kilkenny. We also hear about Jack’s social media content, how he manages his time with a full-time off farm job also and how good grass management is essential to the profitability of his farm.

In this limited podcast series produced by Agriland, technical beef journalist Breifne O’Brien travels around the country talking to beef farmers about the challenges they currently face and how they run their farm.On the latest episode Breifne talks to Catheryne Smyth from Ardmulchan Herefords based in Navan, Co. Meath on all things pedigree cattle breeding and beef farming.We also hear about Catheryne's recent trip to the World Angus Forum in Australia and her upcoming trip to the World Hereford Conference in Kansas with the Irish Hereford Breed Society.

In this limited podcast series produced by Agriland, technical beef journalist Breifne O’Brien travels around the country talking to beef farmers about the challenges they currently face and how they run their farm.On today's episode, Breifne meets Co. Meath based brothers Martin and Declan Flood, who not only farm, but also have a butcher shop.They share their personal experiences of what it takes to deliver the farm to fork experience first hand and why they are committed to producing the very best produce for their customers.The Beef Brief goes behind the scenes to find out what works for beef farmers and what makes the difference.

In this limited podcast series produced by Agriland, technical beef journalist Breifne O’Brien travels around the country talking to beef farmers about the challenges they currently face and how they run their farm.On today's episode, Breifne meets up with Co. Cavan farmer Sam Hill to find out exactly what “sustainability” means to him and why this approach has made him an award-winning farmer.The Beef Brief goes behind the scenes to find out what works for beef farmers and what makes the difference.