DiscoverLegends of Adtech Podcast
Legends of Adtech Podcast
Claim Ownership

Legends of Adtech Podcast

Author: The Digital Voice™

Subscribed: 0Played: 0
Share

Description

Adtech moves fast. Yesterday’s innovation is today’s warm-up act.

Welcome to Legends of Adtech, created in conjunction with The Digital Voice™ and Adtech Juice: the podcast where we go beyond the buzzwords and straight to the people at the coalface of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story.
The Legends of Adtech podcast is where the industry's biggest voices spill their secrets. Each season, we're turning the spotlight on the biggest names, trailblazers and innovators in the adtech and martech industries and what makes them tick. From career-defining moments to fearless future-gazing, we’re digging into what really makes an adtech legend, leaving no stone unturned as we hear from industry legends on what really matters in the advertising world today.

Join host Julia Linehan as she takes a deep dive into what makes the industry tick and face the future of adtech.

Also listen to our previous seasons of Off Record, On Point: The Workplace Culture podcast from Digital Voice™. Off Record, On Point is a deep dive into workplace culture, from leadership to authenticity, mentoring to gender equality. Uncovering the biggest secrets and most under-discussed topics in the AdTech and MarTech industries, we leave no stone unturned as we hear from industry legends on what really matters in the advertising world today. All off record, all on point!

To stay up to date on what, where, and when at Adtech Juice and The Digital Voice™ make sure to follow us on our other social channels too:
🔵 LINKEDIN: https://www.linkedin.com/company/adtechjuice
🔵 YOUTUBE: https://www.youtube.com/@thedigitalvoicePR
🔵 WEBSITE: https://www.adtechjuice.com

For the latest news, visit https://www.thedigitalvoice.co.uk
36 Episodes
Reverse
This week on Legends of Adtech, we’re joined by one of the industry’s most outspoken and influential voices: Rob Webster, Founder & CEO of TAU Marketing Solutions and long-time adtech trailblazer.Rob has been shaping digital advertising since the earliest days of programmatic and he’s never been afraid to say what others won’t. From startups to agencies, AI to the open web, Rob brings honesty, depth and a much-needed dose of reality to the state of our industry.Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the coalface of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story.Connect with Rob: https://www.linkedin.com/in/digitalstrategyleader/Learn more about TAU: https://taums.ai/About Rob and TAU:A marketing technologist with over 20 years’ experience helping the best companies succeed in an ever more complex marketing world. Led the charge on the toughest challenges in marketing technology from Search Algorithms, Programmatic Platforms, Identity Resolution, Data Platforms and more. Rob has a passion for pioneering new technologies and helping companies and talented marketers to achieve amazing results.TAU is an independent consultancy and technology partner created to help marketers move beyond the AI hype and adopt it in ways that are practical, profitable, safe and scalable. We work with clients to identify where AI can create tangible value, prioritise the right use cases and make smart choices about whether to buy existing AI tools or build their own. For clients who want to build, TAU combines deep expertise in marketing processes, technology implementation and AI to develop custom solutions trained on marketing best practice and tailored to each client’s workflows, data and expertise. Founded in 2024, TAU already works with retail giants, leading European publishers, technology innovators, and top media agencies, as well as clients in regulated industries such as betting and gambling, helping them adopt AI responsibly and effectively.About The Digital Voice™ & Adtech Juice:The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!Adtech Juice is The Digital Voice™'s brand new adtech learning hub, where you can level up your adtech knowledge no matter your learning level. Dive in:ADTECH JUICE: https://www.adtechjuice.comLINKEDIN: https://www.linkedin.com/company/adtechjuiceTIKTOK: https://www.tiktok.com/@adtechjuiceTHE DIGITAL VOICE™: https://www.thedigitalvoice.co.ukTo stay up to date on what, where, and when at TDV make sure to follow us on our other social channels too:LINKEDIN: https://www.linkedin.com/company/thedigitalvoiceYOUTUBE: https://www.youtube.com/channel/UCQU3YMC9i7AFVET9NtmsaiQINSTAGRAM: https://www.instagram.com/thedigitalvoicePROUR PODCAST: https://www.adtechjuice.com/podcastFor the latest news visit https://www.thedigitalvoice.co.uk
In this episode of Legends of AdTech, Julia speaks with Paul Hood, an independent digital transformation consultant with over two decades of experience in the publishing sector. They discuss Paul's journey from print to digital, the challenges of navigating digital transformation, the impact of AI on the industry and the importance of diversity and kindness in leadership.Paul shares insights on how publishers can innovate and adapt to changing landscapes, emphasising the need for human connections and authenticity in the industry.Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the coalface of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story.Connect with Paul: https://www.linkedin.com/in/paulhood/About Paul:Paul Hood is an independent digital transformation consultant for the publishing sector. He has more than two decades of experience driving innovation and revenue growth for leading UK publishers including News UK, Reach and Bauer.About The Digital Voice™ & Adtech Juice:The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!Adtech Juice is The Digital Voice™'s brand new adtech learning hub, where you can level up your adtech knowledge no matter your learning level. Dive in:ADTECH JUICE: https://www.adtechjuice.comLINKEDIN: https://www.linkedin.com/company/adtechjuiceTIKTOK: https://www.tiktok.com/@adtechjuiceTHE DIGITAL VOICE™: https://www.thedigitalvoice.co.ukTo stay up to date on what, where, and when at TDV make sure to follow us on our other social channels too:LINKEDIN: https://www.linkedin.com/company/thedigitalvoiceYOUTUBE: https://www.youtube.com/channel/UCQU3YMC9i7AFVET9NtmsaiQINSTAGRAM: https://www.instagram.com/thedigitalvoicePROUR PODCAST: https://www.adtechjuice.com/podcastFor the latest news visit https://www.thedigitalvoice.co.uk
In the first Legends of Adtech episode of 2026, Julia Linehan is joined by Leila Seith-Hassan, Chief Data Officer at Digitas UK, a global data leader turning raw numbers into meaningful impact.From her early career in Australia to senior leadership roles across the US, Europe and the UK, Leila shares how data, creativity and responsibility intersect in modern advertising. This honest conversation explores ethical AI, diversity in STEM, and why data should enable creativity rather than replace it.Leila also unpacks the backlash around AI-generated advertising, explains why “lazy” use of AI is the real threat to creativity, and shares why representation in data, technology and leadership roles is critical to building fair, effective systems for the future.You’ll also hear Leila’s perspective on:The role of data in shaping creative ideasWhy diversity is a competitive advantage in adtechHow AI is changing (but not replacing) creative, media and data rolesWhat it really means to lead responsibly in a data-driven industryWhy finding the right company culture can unlock career growthWhether you work in adtech, martech, data, media, creative, or leadership, this episode is essential listening for anyone looking to shape the future of advertising with intelligence and integrity.Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the coalface of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story.Connect with Leila: https://www.linkedin.com/in/leilaseithhassan/Learn more about Digitas: https://www.digitas.com/en-usAbout Leila:Leila is the Chief Data Officer at Digitas. Her career has spanned several continents, including Australia, the USA, Europe, and currently the UK. She brings extensive experience from roles with multinational corporations such as American Express, Nestlé, GSK, and IBM, in addition to various market-based organisations.Beyond her technological and leadership accomplishments, Leila is a staunch advocate for ethical AI and diversity in STEM fields. Recognised as a thought leader, she significantly influences the dialogue around AI ethics, impacting cultural, business, and societal norms. Her accolades include being named a BIMA 100 Champion for Change and a DATA IQ Top 100. Leila also chairs the Data & Marketing Association’s Marketing Ethics committee and serves on their AI committee, driving forward the ethical use of data and AI in marketing.About Digitas:Digitas harness the power of connection to make positive impact every day. They have a relentless focus on creating connections to help their clients’ businesses grow, connecting diverse people, ideas and expertise in innovative and exciting ways.​They are making positive impact with their amazing clients, through their capabilities in Consulting, Products & Platforms, Customer Engagement and Digital Media. ​Part of Publicis Groupe, and a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies, they're proud to work with some of the world’s leading brands.​Digitas. Experience the power of connection.​About The Digital Voice™...
In the latest episode of Legends of Adtech, we sit down with Annabelle Dudman, SVP of Commercial Excellence at Adform, someone who has quietly shaped some of the world’s biggest organisations from the inside out. From qualifying at EY to leading global operations at Microsoft, Spotify, PlayStation and now Adform, Annabelle takes us through the pivotal moments that transformed her from a numbers-driven accountant into one of adtech’s most strategic operations leaders.She opens up about building teams across continents, navigating complex change, and turning organisational chaos into clarity. Tune in for her insights on leadership, operational excellence, and why the smartest companies in 2026 will be the ones putting ops at the heart of every decision. This is a masterclass in how world-class businesses run!Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the cold face of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story.Connect with Annabelle: https://www.linkedin.com/in/annabelle-dudman/Learn more about Adform: https://site.adform.com/About Annabelle:Annabelle Dudman has extensive global experience across Revenue Operations and Finance in SaaS and tech scale-ups. She thrives on creating harmony from disorder, driving customer and employee satisfaction through optimised processes, and using data to power smart, strategic decisions.Annabelle began her career in finance, qualifying as a Chartered Accountant at EY, and continues to bring strong financial acumen and an analytical mindset to everything she does. Her incurable curiosity led her from a successful finance career into Revenue Operations, where she focuses on creating synergy across people, processes and tools to deliver direct commercial impact.She is deeply passionate about career development and fostering cultures of learning and growth within the teams she leads. For Annabelle, change is a constant, and embracing it is the key to both personal and organisational transformation.About Adform:Adform is the most powerful and safe media buying platform in the world. With a 20+ year history of delivering service excellence and forward-looking technology, Adform enables major brands, agencies, and publishers to create, buy, and sell digital advertising globally. Having pushed the boundaries through augmented intelligence and an industry-leading identity solution, Adform has consistently changed the game for digital advertisers.About The Digital Voice™ & Adtech Juice:The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!Adtech Juice is The Digital Voice™'s brand new adtech learning hub, where you can level up your adtech knowledge no matter your learning level. Dive in:ADTECH JUICE: https://www.adtechjuice.comLINKEDIN: https://www.linkedin.com/company/adtechjuiceTIKTOK: https://www.tiktok.com/@adtechjuiceTHE DIGITAL VOICE™: https://www.thedigitalvoice.co.uk To stay up to date on what, where, and when at TDV make sure to follow us on our other social channels too:LINKEDIN: https://www.linkedin.com/company/thedigitalvoiceYOUTUBE: https://www.youtube.com/channel/UCQU3YMC9i7AFVET9NtmsaiQINSTAGRAM: https://www.instagram.com/thedigitalvoicePROUR PODCAST: https://www.adtechjuice.com/podcastFor the latest news visit...
In this episode, we’re joined by James Macdonald, Co-Founder and Chief Revenue Officer at Limelight Inc., to talk about the power of people in a tech-driven industry. From his Fleet Street beginnings at the Daily Express to building global programmatic platforms, James shares the lessons, laughs and leaps that have defined his journey.He reflects on the early days of mobile, his global adventures in New York and beyond, and why he believes technology should always come with a heartbeat. Expect candid stories and big lessons on leadership as James unpacks how to build partnerships that last, create technology that serves humans (not the other way around) and why efficiency will be the adtech word to watch in 2026.Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the cold face of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story.Connect with James Macdonald: https://www.linkedin.com/in/jimmiemac/Learn more about Limelight Inc.: https://www.limelight.inc/About James:James Macdonald is Co-founder and Chief Revenue Officer at Limelight Digital, responsible for the day-to-day sales and outreach operations and management of the company, which offers SaaS solutions to agencies, publishers, networks and traders looking to operate via OpenRTB, Pre bid and beyond. Limelight’s platform offers simple, cost-effective licensing models and unlimited QPS, making it possible to engage with all commercial opportunities without fear of platform or ad serving fees.James began his career at the Daily Express on Fleet street, then spent some years in agencies, before becoming the first Mobile Lead at Unanimis, London’s leading premium digital ad network. Following this, James became the Launch Head of Sales for O2 (Telefonica) Media, setting up the division and developing the Telefonica O2 Media proposition across the UK and European markets. He then spent four years in America as General Manager, USA for Adfonic, a mobile specific DSP platform and one of the early mobile ad networks, building the US presence and running an extended international team in the market. On returning home, James launched his own consulting vehicle, Videohog, offering clients like Digicel, Telefonica, Zeotap and many others access and activation in programmatic markets globally. James Teamed up with Limelight Co-founder David Nelson again at this time, and together, they visioned and developed the limelight Journey Outside of work, James plays the saxophone and is an avid golfer. He takes his clubs with him on most of his travels around the world.About Limelight Inc:Limelight Inc. helps companies in the ad tech ecosystem to easily navigate the complex programmatic landscape, blending cutting-edge technology with best-in-class expertise and human support.Hundreds of ad networks, publishers and agencies use Limelight’s programmatic oRTB solution to build bespoke, white-labelled trading environments and drive profitability and performance at scale - immediately.The platform was launched in 2019, and has since helped hundreds of  companies unlock new opportunities for trade and incremental revenues.Limelight is more than a service provider, our ethos is firmly centred on human support and strong partnerships for the global Limelight community.About The Digital Voice™ & Adtech Juice:The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!Adtech Juice is...
In the first episode of Season 2, we sit down with Jon Walsh, Co-Founder of JobsInAdtech.com and LinkedBands, to explore how community, connection and creativity can redefine what success looks like in adtech. From building media businesses and authoring books to turning a lockdown WhatsApp chat into a global industry network, Jon’s story is all about bringing people together.A natural connector and industry mainstay, Jon shares how to build genuine relationships in a digital world, why recruitment in adtech is long overdue for disruption, and how LinkedBands bridges the gap between online and in-person networking. This episode is a reminder that behind every piece of tech, there’s a human story, and Jon knows how to tell it.Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the cold face of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story.Connect with Jon Walsh: https://www.linkedin.com/in/walshjon/Visit JobsinAdtech.comLearn more about LinkedBands: https://linkedbands.com/About Jon:Jon Walsh has had a 24+ year career in digital advertising, both as an entrepreneur/angel investor building various media sales companies in the space, and as a senior executive within corporates. In addition, Jon is a published author, contributing to the highly successful Understanding Digital Media series of books. In February 2021 he created a WhatsApp group to talk to other adtechers during the Covid lockdowns, which then grew into a global media and chat hub for the industry. These groups are now supported by industry sponsors.Fuelled by a real enjoyment taken from creating a platform where the industry can gather and socialise, and from seeing what was and wasn’t happening in the industry, Jon co-founded JobsInAdtech.com, the first and only dedicated jobs board to help companies recruit better, faster, and cheaper than all previous methods.About JobsinAdtech.com:JobsInAdtech.com was created to fill a gaping hole in the recruitment process in the advertising technology industry. Despite the industry being almost 30 years old, adtech has had to rely on personal contacts and LinkedIn in order to help companies find candidates, and candidates find companies.JobsInAdtech.com was soft-launched in April 2023 to aid candidates who are already in the space to find which recruiters have vacant roles available and apply with ease. The company is a full supporter of all forms of diversity and inclusion, and continues to champion this on the frontline for companies that share their values.About The Digital Voice™ & Adtech Juice:The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!Adtech Juice is The Digital Voice™'s brand new adtech learning hub, where you can level up your adtech knowledge no matter your learning level. Dive in:ADTECH JUICE: https://www.adtechjuice.comLINKEDIN: https://www.linkedin.com/company/adtechjuiceTIKTOK: https://www.tiktok.com/@adtechjuiceTHE DIGITAL VOICE™: https://www.thedigitalvoice.co.uk To stay up to date on what, where, and when at TDV make sure to follow us on our other social channels too:LINKEDIN: https://www.linkedin.com/company/thedigitalvoiceYOUTUBE: https://www.youtube.com/channel/UCQU3YMC9i7AFVET9NtmsaiQINSTAGRAM:...
In Episode Six, we sit down with Paul Gubbins, VP of Sales & Programmatic Partnerships at Tubi, to explore a career built on innovation, storytelling, and industry visibility. From selling ad space in Classic Tractor magazine to helping scale one of the world’s largest free streaming services, Paul’s journey is a masterclass in adapting, leading, and making an impact.Known for commanding attention both on stage and online, Paul shares how to build credibility and community in a crowded adtech landscape, the art of educational “soft selling” on LinkedIn, and why CTV is on the brink of its next big leap. This episode is packed with sharp insight, practical tips, and a few legendary stories along the way.Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the cold face of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story.Connect with Karen Eccles: https://www.linkedin.com/in/paulgubbins/Learn more about Tubi: https://tubitv.com/About Paul:Paul Gubbins has over 18 years of sales experience and has spent the last 15+ years in programmatic leadership roles at global companies such as Nexxen, PubMatic, and Verizon. More recently, Paul was responsible for launching the EMEA office for CTV Ad Server Publica before their acquisition by Integral Ad Science, and is now VP Sales & Programmatic Partnerships for the leading free streaming service, Tubi.About Tubi:Tubi is the most watched free TV and movie streaming service in the U.S., dedicated to providing all people access to all the world's stories. As a leading ad-supported video-on-demand service, the company engages diverse audiences through a personalized experience and the world’s largest content library of over 275,000 movies and TV episodes, a growing collection of Tubi Originals, and nearly 250 FAST channels. Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses.About The Digital Voice™ & Adtech Juice:The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!Adtech Juice is The Digital Voice™'s brand new adtech learning hub, where you can level up your adtech knowledge no matter your learning level. Dive in:ADTECH JUICE: https://www.adtechjuice.comLINKEDIN: https://www.linkedin.com/company/adtechjuiceTIKTOK: https://www.tiktok.com/@adtechjuiceTHE DIGITAL VOICE™: https://www.thedigitalvoice.co.uk To stay up to date on what, where, and when at TDV make sure to follow us on our other social channels too:LINKEDIN: https://www.linkedin.com/company/thedigitalvoiceYOUTUBE: https://www.youtube.com/channel/UCQU3YMC9i7AFVET9NtmsaiQINSTAGRAM: https://www.instagram.com/thedigitalvoicePROUR PODCAST: https://www.adtechjuice.com/podcastFor the latest news visit https://www.thedigitalvoice.co.uk
In Episode Five, we sit down with Karen Eccles, Chief Commercial Officer at The Telegraph, to deep dive into her career, which has been defined by leadership, transformation, and future-thinking. A true front-runner, Karen shares what it takes to drive commercial success across publishing and adtech, how neurodivergence has shaped her career, and why giving back to the industry is a non-negotiable for her.From trendspotting before the curve to balancing performance and purpose, this episode is packed with insight from one of the most influential voices in digital media today.Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the cold face of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story.Connect with Karen Eccles: https://www.linkedin.com/in/karen-eccles/Learn more about The Telegraph: https://www.telegraph.co.uk/About Karen:Karen Eccles is a multiple award-winning executive leader, board member and commercial chief. She is Chief Commercial Officer at The Telegraph responsible for digital advertising, partnerships, licensing and commerce.With over 25 years of experience in the industry, Karen has a proven track record of delivering transformation and ambitious growth for publishers, digital platforms and ad technology. She is passionate about long-term success strategies to boost change, accelerating revenue streams in customer centric companies, and building strong cultures with happy, high-performance teams to deliver financial growth.She is also the Chair of the AOP where she helps the industry come together to solve the big challenges and make the most of the opportunities ahead; and is on the board of the news industry’s collaborative joint venture Ozone.About The Telegraph:The Telegraph is an award-winning, multimedia news brand that has been synonymous with quality, authority and credibility for 170 years.It has always been a pioneer. In 1994 it was the first European newspaper to launch a website and in 2018 it embarked on a company-wide strategy to attract one million paying subscribers by the end of 2023. Which it achieved four months earlier than expected. Today, it is app-first and continues to innovate in order to build deeper connections with its subscribers at scale.About The Digital Voice™ & Adtech Juice:The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!Adtech Juice is The Digital Voice™'s brand new adtech learning hub, where you can level up your adtech knowledge no matter your learning level. Dive in:ADTECH JUICE: https://www.adtechjuice.comLINKEDIN: https://www.linkedin.com/company/adtechjuiceTIKTOK: https://www.tiktok.com/@adtechjuiceTHE DIGITAL VOICE™: https://www.thedigitalvoice.co.uk To stay up to date on what, where, and when at TDV make sure to follow us on our other social channels too:LINKEDIN: https://www.linkedin.com/company/thedigitalvoiceYOUTUBE: https://www.youtube.com/channel/UCQU3YMC9i7AFVET9NtmsaiQINSTAGRAM: https://www.instagram.com/thedigitalvoicePROUR PODCAST: https://www.adtechjuice.com/podcastFor the latest news visit https://www.thedigitalvoice.co.uk
In Episode Four, we sit down with another legend and winner of Adtech Personality of the Year: Sara Vincent, Managing Director UK at Utiq, for a fresh look at what it means to lead, innovate, and reset the rules in adtech. From her journey across publisher, SSP, and privacy-focused platforms to launching Utiq in the UK, Sara shares what she’s learned about balancing performance with purpose, building inclusive teams, and driving real innovation in data and identity. A true change-maker, she also reveals what she'd do differently if we rebuilt the industry from scratch, and the three words that define where we’re headed next.Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the cold face of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story.Connect with Sara Vincent: https://www.linkedin.com/in/sara-vincent-6271674/Learn more about Utiq: https://utiq.com/About Sara:Sara is Managing Director, UK, at Utiq, charged with executing the company’s launch in the UK and building out a team to support the company’s growth, partnering with publishers, advertisers and adtech providers to deliver relevant, ad-funded experiences to their consented audiences. Prior to joining Utiq, Sara spent five years at the global advertising marketplace, Index Exchange, initially as Senior Director, Publisher Development, and, for the last two years, as Managing Director, UK & IE. During her time at Index Exchange, Sara led the UK team and was responsible for the growth of the UK market; growing partnerships across region; and for regionalising the company’s global goals. She also led the Index Women’s Network for 18 months.Prior to that, she spent four years at programmatic rich media ad exchange, JustPremium (acquired by GumGum in 2021), as SVP, Publisher Development. Sara was ExchangeWire’s Ad Tech Personality of the Year for 2022.Outside of work, Sara is a mother to teenage children; an active member and supporter of industry women’s networks; and a mentor for Bloom, a professional network for women in communications, which champions the real voices of women. She also takes part in endurance sports, including triathlons and sportifs.About Utiq:Utiq is a European AdTech company providing a Telco-powered infrastructure that leverages authentic, user-consented signals, to enable better marketing performance and ROI in the premium open internet.Utiq empowers scaled, deterministic addressability and measurement of human audiences across all environments, including non-targetable browsers, without the need for third-party cookies, fingerprinting or other probabilistic techniques. Through its secure and encrypted Telco-powered identifier, Utiq adheres to the most rigorous privacy standards, fostering trust, transparency, and accountability across the open internet.Launched in 2023, Utiq was originally backed by Deutsche Telekom AG, Orange SA, Telefónica S.A., and Vodafone Group plc. It has continued to gain support from numerous other leading telecommunications companies, endorsing our infrastructure for responsible digital marketing practices. These include Jazztel, Movistar, Simyo, Congstar, Fraenk, otelo, Blau Mobilfunk by O2, Bouygues Telecom, SFR, Sosh, Red by SFR, A1, Bob and Yesss.About The Digital Voice™ & Adtech Juice:The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!Adtech Juice is The Digital Voice™'s brand new adtech learning hub, where you can level up your adtech knowledge no matter your learning level. Dive in:ADTECH JUICE: https://www.adtechjuice.comLINKEDIN:...
In Episode Three, we’re joined by Cadi Jones, SVP Europe at Index Exchange, to unpack what it takes to shape the future of programmatic. A true future architect, Cadi reflects on a career spent building at the forefront of adtech innovation, from programmatic at Clear Channel to CTV strategies at Pixability and now driving Index’s European vision. We cover what’s next for the ecosystem, the value of community in this industry, and how to stay ahead of the curve when the ground is always shifting.Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the cold face of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story.Connect with Cadi Jones: https://www.linkedin.com/in/cadijones/Learn more about Index Exchange: http://indexexchange.com/uk/About Cadi:Cadi Jones is the SVP, EMEA at Index Exchange, the global advertising exchange. Based in London, Jones spearheads the strategic direction and execution of Index’s commercial and customer operations across Europe, with a focus on aligning the company’s global initiatives with the unique needs of the European market, including streaming TV, video, and Marketplaces. Prior to joining Index, Jones was managing director, EMEA for Pixability, where she developed advertising strategies for global brands across leading CTV platforms and YouTube. She has also held leadership roles at Yahoo! and Beeswax, which was acquired by Freewheel in 2020.Outside of online media, Jones was responsible for digital innovation and specifically the adoption of programmatic technology at Clear Channel International. She recently led commercial development at Qmee, leading to its successful acquisition by Kantar. Jones holds both a BA and MA from Exeter University in French and Spanish.About Index Exchange:Index Exchange is a global advertising supply-side platform enabling media owners to maximize the value of their content on any screen. As a trusted partner and ally, they connect leading experience makers with the world’s largest brands to ensure a quality experience for consumers. They are a proud industry pioneer with over 20 years of experience accelerating the ad technology evolution. With their radically transparent business practices and dedication to total market efficiency, they are committed to upholding the integrity of the programmatic ecosystem at large. Their global teams are dedicated to driving industry standards and building technology that delivers scale, efficiency, and long-term value for their customers and partners.About The Digital Voice™ & Adtech Juice:The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!Adtech Juice is The Digital Voice™'s brand new adtech learning hub, where you can level up your adtech knowledge no matter your learning level. Dive in:ADTECH JUICE: https://www.adtechjuice.comLINKEDIN: https://www.linkedin.com/company/adtechjuiceTIKTOK: https://www.tiktok.com/@adtechjuiceTHE DIGITAL VOICE™: https://www.thedigitalvoice.co.uk
In Episode Two, we sit down with Seun Odeneye, Managing Director, UK & Ireland, Media at KINESSO, to explore his journey from the sell side to leading one of the largest media teams in the region. A true game-changer, Seun shares what today’s buy side really wants from adtech, how to lead with culture and performance in a fast-moving industry, and why CTV’s growth story is far from over (but also not all that different to other video media). Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the cold face of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story.Connect with Seun Odeneye: https://www.linkedin.com/in/seun-odeneye-916baa12/Learn more about KINESSO: https://www.kinesso.co.ukAbout Seun:Seun Odeneye leads the Media division at KINESSO UK & Ireland, part of IPG Mediabrands' tech-driven performance marketing agency. He focuses on advancing KINESSO’s capabilities across new media channels, overseeing a team of 350+ media experts specializing in Search, Social, Addressable, and Performance. Along with his leadership team, Seun is passionate about supercharging KINESSO’s strategic media planning and activation, ensuring that IPG Mediabrands' partner agencies—Initiative, UM, and Mediahub—have an integrated, end-to-end engine that drives planning, optimization, and data-driven strategy for clients like Amazon, American Express, and Johnson & Johnson.Before joining IPG Mediabrands, he was the Digital Integration and Operations Director at Mindshare UK, where he led the programmatic and affiliate teams and worked across the agency to drive digital integration for all clients. His career also includes a decade at Microsoft, where he held several key roles, culminating in Head of Microsoft Performance Network and Mobile Strategy Lead for the UK.Outside of work, Seun is a proud husband and father of three amazing kids who keep him on his toes. He’s also a die-hard Arsenal fan and an avid boxing fan, always making time to catch the big UK fight nights whenever he can.About KINESSO:KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both their agency partners and clients. They turn ‘action’ into ‘outcome’ for their clients, leveraging our unique optimization, analytics, AI, and experimentation capabilities. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. KINESSO have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, they offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries.About The Digital Voice™ & Adtech Juice:The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!Adtech Juice is The Digital Voice™'s brand new adtech learning hub, where you can level up your adtech knowledge no matter your learning level. Dive in:ADTECH JUICE:
In our debut episode, Emma Newman, CRO EMEA at PubMatic, unpacks her impressive career, AI concerns, and the mission behind PubMatic's new #FundedByAdvertising campaign. From assisting in launching HuffPost UK to what it takes to forge a path as a leader in adtech, Emma shares her biggest lessons and what she hopes the industry gets right.Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the cold face of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story.Connect with Emma Newman: https://www.linkedin.com/in/emma-newman-0491518/Find out more about PubMatic's #FundedByAdvertising campaign: https://pubmatic.com/blog/funded-by-advertising/Read Emma's guest blog: http://www.adtechjuice.com/the-open-internet-is-at-risk-and-its-time-to-actAbout Emma:Emma Newman is CRO EMEA for PubMatic, a global digital advertising technology company for premium content creators. From her early grounding in trade and product marketing, digital communications and business development at Microsoft, Emma has driven change and empowered organisational health for digitally focused organisations.In 2010, she landed at AOL to lead the UK marketing function during a critical transformation period, building and leading the business operations function and driving sustainable growth. It led her to develop the marketing strategy and lead the overall programme management as part of the senior team who launched the Huffington Post in the UK.At PubMatic, strategy, change and bringing people together to help them work smartly, continue as the central themes in her career. Emma is also deeply passionate about diversity, inclusion, and supporting women to become the best versions of themselves.About PubMatic:PubMatic is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future.PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, the company’s infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, PubMatic improves outcomes for their customers while championing a vibrant and transparent digital advertising supply chain.About The Digital Voice™ & Adtech Juice:The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!Adtech Juice is The Digital Voice™'s brand new adtech learning hub, where you can level up your adtech knowledge no matter your learning level. Dive in:ADTECH JUICE: https://www.adtechjuice.comLINKEDIN: https://www.linkedin.com/company/adtechjuiceTIKTOK: https://www.tiktok.com/@adtechjuiceTHE DIGITAL VOICE™:
The final episode of our third season of Off Record, On Point is here! Hosts Julia and Kasey dive into the power of voices with Jessica Doyle Mekkes, bestselling author of I'm Speaking, vocal coach and Head of Musical Theatre at East Caroline University. Join us one last time for a deep dive into finding your power on stage, the practices - mental and physical - needed to become a fantastic speaker, and what it's really like getting a book published... For anyone who's ever had jitters when speaking up, you don't want to miss The Power of Voices!Disclaimer: When we say off the record we mean it; we often touch on sensitive issues and hard to talk about topics. The topics discussed in today’s episode are confidence, learning to speak up, and stage anxiety. Please listen responsibly and check out our resources below:I'm Speaking book – https://www.linkedin.com/in/jessicadoyle-mekkes/Breath: The New Science of a Lost Art by James Nestor - https://www.mrjamesnestor.com/breath-bookMIND Mental Health Charity - https://www.mind.org.uk/10 Tips for Improving Your Public Speaking - https://professional.dce.harvard.edu/blog/10-tips-for-improving-your-public-speaking-skills/9 Tips to Feel More Confident At Work - https://www.betterup.com/blog/confident-at-workAbout Jessica Doyle Mekkes:Jessica Doyle Mekkes is a professor, researcher, vocal coach, and internationally published writer & speaker in the field of female empowerment & advocacy. She is the current Head of Musical Theatre at East Carolina University where she has taught voice and vocal pedagogy since 2017. Jessica works with individuals, groups, businesses and NGO’s including SpeakOut Revolution UK, Writer’s Digest, Authority Magazine and Woman&Home to help women and girls harness their power through keynotes, workshops and coaching.She is a founding member of Learner Centered Teaching Consultants, and proudly sits on the Advisory Council for HERicanes, a nonprofit dedicated to empowering girls and young women through workshops, mentorship, and speaking events. Jessica’s debut book, “I’m Speaking: Every woman’s guide to finding your voice & using it fearlessly” was released in October 2023 and was called "...a bible in standing your ground without trepidation" by Publisher's Weekly. Connect with Jessica: https://www.linkedin.com/in/jessicadoyle-mekkes/Jessica's website: https://www.jessicadoylemekkes.com/About The Digital Voice™:The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!About Off Record, On Point:Off Record, On Point's hosts are Julia Linehan, Founder and CEO of The Digital Voice™, and Kasey Pass, PR and Communications Director. Produced by Ren Bowman.To stay up to date on what, where, and when at TDV make sure to follow us on our other social channels too:LINKEDIN: https://www.linkedin.com/company/thedigitalvoiceTWITTER: https://twitter.com/TheDigitalVoiceINSTAGRAM: https://www.instagram.com/thedigitalvoicePROUR PODCAST: https://kite.link/OffRecordOnPointYOUTUBE: https://www.youtube.com/channel/UCQU3YMC9i7AFVET9NtmsaiQFor the latest news visit https://www.thedigitalvoice.co.uk
The penultimate episode of our third season of Off Record, On Point has landed! Join hosts Julia and Kasey as they dive into Generative AI, vanilla content, and why everyone should be a marketer with Paul Evans, consultant CMO and founder of SixtyForty Marketing. If you want to take your marketing From Bland to Blooming, don't miss this episode! Disclaimer: When we say off the record we mean it; we often touch on sensitive issues and hard to talk about topics. The topics discussed in today’s episode are career paths, charity runs, and what some marketers are doing wrong. Please listen responsibly and check out our resources below:What makes a good marketer? - https://blog.netline.com/what-makes-a-good-marketer-insights-and-tools-from-the-2024-marketing-mastery-workbook/ 4 ideas for your 2025 strategy - https://www.logica-digital.co.uk/post/keeping-up-with-digital-marketing-trends-4-ideas-for-your-2025-strategy Why we say no to vanilla by Studio Kraken - https://studiokraken.co.uk/news/why-we-say-no-to-vanilla/About Paul Evans & SixtyForty:Paul Evans is the founder and consultant CMO of SixtyForty Marketing. SixtyForty Marketing acts as an independent consultant CMO to Adtech, Data and Media businesses, specialising in growth and category strategies, go-to-market value propositions and marketing. Paul is a scale-up commercial leader within the adtech and media industries, with more than 20 years of senior international B2C marketing and media specialist experience at businesses like Vodafone, Emirates, Xbox, Nike and Kimberley-Clark. He’s a board advisor, NXD and investor to start-up businesses, supporting founders and leadership teams with strategic and operational planning, commercialisation and go-to-market activation. On top of that, Paul is also a Guinness World Record Holder (yes, really – just ask him!)Connect with Paul: https://www.linkedin.com/in/sixtyfortycmo/SixtyForty Marketing: https://www.linkedin.com/company/sixtyforty-marketing/About The Digital Voice™:The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!About Off Record, On Point:Off Record, On Point's hosts are Julia Linehan, Founder and CEO of The Digital Voice™, and Kasey Long, PR and Communications Director. Produced by Ren Bowman.To stay up to date on what, where, and when at TDV make sure to follow us on our other social channels too:LINKEDIN: https://www.linkedin.com/company/thedigitalvoiceTWITTER: https://twitter.com/TheDigitalVoiceINSTAGRAM: https://www.instagram.com/thedigitalvoicePROUR PODCAST: https://kite.link/OffRecordOnPointYOUTUBE: https://www.youtube.com/@thedigitalvoicePRFor the latest news visit https://www.thedigitalvoice.co.uk
In this month's episode of Off Record, On Point, we're joined by Sally Henderson, your High-Stakes Leadership Mentor, for a deep dive into leadership mentoring and how leaders can become changemakers. Join us to get the lowdown on Sally's walk-and-talks, why now is the time to make change, and what she really means when she tells her mentees not to bring their whole selves to work...Disclaimer: When we say off the record we mean it; we often touch on sensitive issues and hard to talk about topics. The topics discussed in today’s episode are career paths and change. Please listen responsibly and check out our resources below:First Follower: Leadership Lessons from Dancing Guy: https://www.youtube.com/watch?v=fW8amMCVAJQInstitute of Directors – Leadership in the Workplace: https://www.iod.com/resources/business-advice/leadership-in-the-workplace/Squiggly Careers: How to be a Changemaker Podcast from Amazing If: https://www.amazingif.com/listen/how-to-be-a-changemaker/Sally's Walks and Talks: https://www.sallyhenderson.co.uk/the-learning-hub/walk-and-talksAbout Sally Henderson:Sally Henderson is a mentor for high-stakes leadership. She’s known for her blunt honesty and powerful insight when it comes to excelling as a senior leader, and for advice that delivers results in the real world.Her leadership development programme The Real Method™ is specifically designed to equip leaders with the emotional and practical toolkit needed to excel. She believes it's important for every client she works with to benefit from proven methods with the added advantage of utterly bespoke leadership mentoring advice that delivers results in the real world.Some of her clients include Forbes, Coca-Cola, Accenture Song, Sweaty Betty and Saatchi & Saatchi, among many more. Simply being ‘good’ is not good enough for Sally or her clients - she wants you to excel.Connect with Sally: https://www.linkedin.com/in/sallykhenderson/Sally Henderson Mentorship: https://www.sallyhenderson.co.uk/About The Digital Voice™:The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!About Off Record, On Point:Off Record, On Point's hosts are Julia Linehan, Founder and CEO of The Digital Voice™, and Kasey Long, PR and Communications Director. Produced by Ren Bowman.To stay up to date on what, where, and when at TDV make sure to follow us on our other social channels too:LINKEDIN: https://www.linkedin.com/company/thedigitalvoiceTWITTER: https://twitter.com/TheDigitalVoiceINSTAGRAM: https://www.instagram.com/thedigitalvoicePROUR PODCAST: https://kite.link/OffRecordOnPointYOUTUBE: https://www.youtube.com/@thedigitalvoicePRFor the latest news visit https://www.thedigitalvoice.co.uk
This week we catch up with Jon Walsh, co-founder of JobsinAdtech.com and founder of the industry's biggest WhatsApp groups, as we explore how to survive the adtech job market!Jon, Julia and Kasey dive into why the industry was missing a job board, the success of Jon's WhatsApp groups and a finite answer on the most pressing issue of all: does pineapple really belong on pizza?Disclaimer: When we say off the record we mean it; we often touch on sensitive issues and hard to talk about topics. The topics discussed in today’s episode are job hunting and employment with a brief touch on ageism. Please listen responsibly and check out our resources below:MIND mental health support – https://www.mind.org.ukJob hunting tips 2024 – https://techtalentengine.co.uk/insights/job-hunting-tips-helping-you-land-a-new-role-in-2024How to Jump-Start Your Job Search in 2024: A Guide to Landing Your Dream Job – https://www.linkedin.com/pulse/how-jump-start-your-job-search-2024-guide-landing-dream-john-rampton-ambbc/About Jon and JobsinAdtech:Jon Walsh has had a 24+ year career in digital advertising, both as an entrepreneur/angel investor building various media sales companies in the space, and as a senior executive within corporates. In addition, Jon is a published author, contributing to the highly successful Understanding Digital Media series of books. In February 2021 he created a WhatsApp group to talk to other adtechers during the Covid lockdowns, which then grew into a global media and chat hub for the industry. These groups are now supported by industry sponsors.Fuelled by a real enjoyment taken from creating a platform where the industry can gather and socialise, and from seeing what was and wasn’t happening in the industry, Jon co-founded JobsInAdtech.com, the first and only dedicated jobs board to help companies recruit better, faster, and cheaper than all previous methods.JobsInAdtech.com was created to fill a gaping hole in the recruitment process in the advertising technology industry. Despite the industry being almost 30 years old, adtech has had to rely on personal contacts and LinkedIn in order to help companies find candidates, and candidates find companies.JobsInAdtech.com was soft-launched in April 2023 to aid candidates who are already in the space to find which recruiters have vacant roles available and apply with ease. The company is a full supporter of all forms of diversity and inclusion, and continues to champion this on the frontline for companies that share their values.About The Digital Voice™:The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!About Off Record, On Point:Off Record, On Point's hosts are Julia Linehan, Founder and CEO of The Digital Voice™, and Kasey Long, PR and Communications Director. Produced by Ren Bowman.To stay up to date on what, where, and when at TDV make sure to follow us on our other social channels too:LINKEDIN: https://www.linkedin.com/company/thedigitalvoiceTWITTER: https://twitter.com/TheDigitalVoiceINSTAGRAM:
Lauren Palmer is no stranger to bravery – earlier this year she took a huge, transatlantic leap from a senior position at Foundry to a new role at Interlink in New York with her whole family in tow. In the latest episode of our podcast Off Record, On Point, Julia and Kasey deep dive with Lauren into where she finds the courage to take risks, how she thrives in a male-dominated sales environment, and exactly why she hates the term 'Imposter Syndrome'. Lauren's a real inspiration to listen to, so what are you waiting for?Disclaimer: When we say off the record we mean it; we often touch on sensitive issues and hard to talk about topics. The topics discussed in today’s episode are imposter syndrome, women's rights, confidence and bravery. Please listen responsibly and check out our resources below:MIND mental health support – https://www.mind.org.ukStop Telling Women They Have Imposter Syndrome - https://hbr.org/2021/02/stop-telling-women-they-have-imposter-syndromeForbes' Unmasking The False Imposter - https://www.forbes.com/sites/forbescoachescouncil/2023/08/30/unmasking-the-false-imposter-how-to-work-through-imposter-syndrome/Developing Confidence at Work - https://www.indeed.com/career-advice/career-development/confidence-at-workAbout Lauren & Interlink:Lauren Palmer is a technology sales specialist with over a decade of experience, with previous roles as VP of Agency Sales at Foundry, and Director roles at Headley Media and LinkedIn. She’s always been passionate about delivering results and driving growth, and prides herself on prioritising the importance of people and collaboration. Lauren is a huge advocate and firm believer in the power of diversity and the critical role that women play in leadership. She has been passionate about empowering women to grow into leadership positions throughout her career and firmly believes that a diverse and inclusive workplace leads to better business outcomes and a more engaged workforce. Outside of work, she is a fitness fanatic, with a love of culture and travelling.Interlink’s mission is simple – to provide a transparent, personalised, cost effective, ROI-driven lead generation service that businesses can trust. Their powerful AI tool helps customers supercharge their sales by searching targeted digital trigger signals to find quality leads, at scale, fast. They delve even deeper, tailoring their response, and perfectly plan an approach making a lead more receptive, helping you convert leads with their uniquely customisable campaigns.Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenpalmer22/Interlink: https://weareinterlink.comAbout The Digital Voice™:The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!About Off Record, On Point:Off Record, On Point's hosts are Julia Linehan, Founder and CEO of The Digital Voice™, and Kasey Long, PR and Communications Director. Produced by Ren Bowman.To stay up to date on what, where, and when at TDV make sure to follow us on our other social channels too:LINKEDIN: a...
It's time that the advertising industry wake up and realise there's new kids on the consumer block: Gen Z are here. They've got a lot to say and they're actually older and more mature than you think. Jay Richards, CEO at Imagen Insights, joins Julia and Kasey for episode 3 of Off Record, On Point Season 3 as they dive into what Jay would do differently setting up a company again, how it is working with Gen Z, and what mistakes brands are still making.Disclaimer: When we say off the record we mean it; we often touch on sensitive issues and hard to talk about topics. The topics discussed in today’s episode are Gen Z, age, and general workplace experiences. Please listen responsibly and check out our resources below:Gen Z 101 from Forbes: https://www.forbes.com/sites/garydrenik/2023/07/13/gen-z-101-a-marketing-guide-to-connecting-with-the-next-generation-of-consumers/What is Gen Z from McKinsey: https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-gen-zAbout starting a business in 2024 from Enterprise Nation: https://www.enterprisenation.com/learn-something/than-third-brits-thinking-starting-a-business-in-2024/Brilliant articles crafted by Imagen Insights' Gen Z imageneers: https://imageninsights.com/community-spotlight/About Jay and Imagen Insights:Jay Richards is a dynamic entrepreneur, visionary speaker, and CEO at Imagen Insights on a mission to bridge the communication gap between brands and the influential Gen Z demographic. Armed with the insights and unfiltered feedback from the brutally honest Imagen Insights Gen Z community, Jay empowers some of the world’s most prominent household names with the knowledge and data they need to craft successful marketing strategies.From his early days as a rebellious school student, Jay’s journey has been nothing short of a testament to his hard work and dedication. Fast forward to today, and he stands as a Forbes 30 Under 30 entrepreneur, an accolade to his accomplishments and groundbreaking work in the field of marketing and qualitative generational insights. In 2020, he was recognised as a Future Leader finalist by Mediatel, further solidifying his reputation as an industry trailblazer.Think of Imagen Insights as your go-to platform for Gen Z insights. This Think Tank enables your customers to crowdsource qualitative (long-form) and quantitative (numbers-based) feedback, ideas and insights from their communities via their Imagen Index, within minutes. Whether it’s the need to sense check a marketing campaign, create a new product for Gen Z or to develop an entire brand aimed at this generation, brands use the Imagen Insights platform to crowdsource feedback, ideas and insights from their Gen Z community to help solve their business challenges.Connect with Jay on LinkedIn! – https://www.linkedin.com/in/jaykrichards/Imagen Insights – https://imageninsights.comAbout The Digital Voice™:The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!About Off Record, On Point:Off Record, On Point's hosts are Julia Linehan, Founder and CEO of The Digital Voice™, and Kasey Long, PR and Communications Director. Produced by Ren Bowman.To stay up to date on what, where, and when at TDV make sure to follow us on our other social channels too:LINKEDIN: https://www.linkedin.com/company/thedigitalvoiceTWITTER: https://twitter.com/TheDigitalVoiceINSTAGRAM: https://www.instagram.com/thedigitalvoicePROUR PODCAST: https://kite.link/OffRecordOnPointFor the latest news visit https://www.thedigitalvoice.co.uk
We're back with the second episode of Off Record, On Point Season 3, with special guest Tamara Littleton, winner of Campaign's Inspiring Women Awards 2024, CEO and Founder of The Social Element, and Co-Founder of Polpeo! Julia and Kasey sit down with her to talk crisis management, building an award-winning business, and how companies can keep on track this coming Pride month... Disclaimer: When we say off the record we mean it; we often touch on sensitive issues and hard to talk about topics. The topics discussed in today’s episode are reputation crisis, equality, and LGBTQ+ rights. Please listen responsibly and check out our resources below:MIND mental health support – https://www.mind.org.ukThe Human Rights Campaign - https://www.hrc.orgStonewall UK - https://www.stonewall.org.ukLA LGBT Centre - https://lalgbtcenter.orgMind Out LGBTQ Mental Health Service - https://mindout.org.ukAbout Tamara & The Social Element:Tamara Littleton is the founder and CEO of The Social Element, a social media agency that works with some of the world’s biggest brands to ensure their social media is creating genuine human connections with consumers. She set up the business with the ambition of challenging the conventional agency model, pioneering and building a distributed workforce model that to this day is truly innovative in the agency market. In 2013, Tamara co-founded Polpeo, a crisis simulation platform which helps brands and their agencies withstand a crisis breaking on social media through the use of simulation technology.The Social Element’s services are always rooted in community and social-first, understanding that social media is most effective when a brand is connecting with their consumers in a genuine, authentic way. They have a large team of social media natives who can provide 24/7 services, stay on top of changes and are experts in cultural moments and how to use data to make an impact. The social element has worked with amazing brands like Oreo, Nissan, Visa, Dr Pepper, EA Games, and Maynards Bassetts.Connect with Tamara on LinkedIn: https://www.linkedin.com/in/tamaralittleton/The Social Element: https://thesocialelement.agency/Polpeo: https://polpeo.com/About The Digital Voice™:The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!About Off Record, On Point:Off Record, On Point's hosts are Julia Linehan, Founder and CEO of The Digital Voice™, and Kasey Long, PR and Communications Director. Produced by Ren Bowman.To stay up to date on what, where, and when at TDV make sure to follow us on our other social channels too:LINKEDIN: https://www.linkedin.com/company/thedigitalvoiceTWITTER: https://twitter.com/TheDigitalVoiceINSTAGRAM:
Off Record, On Point is back and better than ever for Season 3! Join us for a brand new season packed full of confessions from industry gamechangers, led up by a special celebrity guest Ferne McCann. Hosts Julia and Kasey deep dive with Ferne into burnout and mental health, what it's really like in the spotlight, and making the jump from TV personality to being a female founder.Disclaimer: When we say off the record we mean it; we often touch on sensitive issues and hard to talk about topics. The topics discussed in today’s episode are mental health, burnout, suicide prevention and wellbeing. Please listen responsibly and check out our resources below:MIND mental health support – https://www.mind.org.ukSamaritans mental health support and helpline – https://www.samaritans.orgAbout burnout from Mental Health UK – https://mentalhealth-uk.org/burnoutMcKinsey workplace wellbeing insights – https://www.mckinsey.com/featured-insights/well-being-in-the-workplaceShoorah wellbeing app – https://shoorah.ioAbout Ferne & Shoorah:Ferne McCann is the COO and co-founder of Shoorah Ltd, a mental health and wellbeing tech startup, and a TV personality best known for UK shows such as I’m A Celebrity, Get Me Out of Here! and Channel 4 SAS Who Dares Wins. Being in the public eye brought a barrage of trolls and keyboard warriors that led Ferne on a journey of inner peace and strength - through simple, daily meditation practices and gratitude, she got to know her true authentic self and found her happy ever after. Ferne works alongside her partner Lorri Haines and globally renowned experts on the Shoorah app, which is changing the way people and businesses everywhere manage their wellbeing.Shoorah is a well-being & mental health tech startup, based in London. With the help of globally renowned experts, Shoorah has built a powerful platform, delivered to users in the palm of their hand and accessible 24/7. The app’s breaking technology is set to change the way humans manage their mental health and live their lives. Shoorah Business, their B2B platform, is helping revolutionise companies’ wellbeing culture by delivering a fully-integrated, deep tech solution wellbeing suite, powered by machine learning. Connect with Ferne on LinkedIn: https://www.linkedin.com/in/ferne-mccann-669245250About The Digital Voice™:The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!About Off Record, On Point:Off Record, On Point's hosts are Julia Linehan, Founder and CEO of The Digital Voice™, and Kasey Long, PR and Communications Director. Produced by Ren Bowman.To stay up to date on what, where, and when at TDV make sure to follow us on our other social channels too:LINKEDIN: https://www.linkedin.com/company/thedigitalvoiceTWITTER: https://twitter.com/TheDigitalVoiceINSTAGRAM: https://www.instagram.com/thedigitalvoicePROUR PODCAST: a...
loading
Comments