We Have A Meeting

In Episode 3 of our Trench Tips series, we break down Chapter 3 of Sales Is Therapy: “Welcome to the Jungle.” We all carry prehistoric wiring - and in sales, those old survival instincts can sabotage us. This episode dives into why fight-or-flight kicks in during cold calls, tough conversations, and high-pressure moments… and how to retrain your brain so you can stay calm, present, and in control. If you’ve ever felt panic dialing, overthinking, or the urge to avoid selling altogether, this one will resonate with you. Get the book “Sales Is Therapy” here: https://amzn.eu/d/dJsWoXp What you’ll learn in this episode: Why your brain reacts to sales like danger How fight-or-flight shows up in sales conversations Why panic + fear destroy performance CBT-style reframing to calm the system How to turn fear into forward momentum Subscribe for more raw, unedited sales truths straight from the trenches.

Buy our book: Sales Is Therapy: https://amzn.eu/d/dTPzzWY Negotiation isn’t just about money or high-stakes deals - it happens every time someone wants or needs something. In this short throwback clip from our podcast, former FBI hostage negotiator and bestselling author Chris Voss breaks down how any conversation can be a negotiation, whether you’re closing a business deal or just trying to get your point across. Chris shares practical strategies for building trust, handling objections, and turning corrections into opportunities. He explains how summarising and showing that you’re coachable can transform relationships - whether in sales, business, or everyday life. This segment is perfect for anyone looking to improve negotiation skills, influence others, and approach conversations with confidence. Watch the full episode here: https://www.youtube.com/watch?v=-VSD7riNDk0 Buy Never Split The Difference: https://amzn.eu/d/aybTKOL

In this episode of We Have A Meeting Podcast, we sit down with Gabe Lullo, CEO of Alleyoop - the SDR engine behind some of the fastest-growing startups and enterprise brands in the world. Gabe shares raw, unfiltered insights from building a 175-strong SDR organisation, firing his top performer, creating a culture built on grit, developing future leaders, and pioneering a brand new model for outbound sales. If you’re scaling a sales team, leading SDRs, or want to understand what world-class demand gen really looks like, this conversation is an absolute masterclass. What you’ll learn in this episode: Why most companies fail at building SDR teams The mindset, grit and emotional resilience required for top performance Why great reps rarely make great leaders (and how to spot the difference) The exact hiring process Alleyoop uses to find elite SDR talent Why cold calling is more valuable than ever The truth about tech stacks, data, and the death of spray-and-pray How Alleyoop trains SDRs to perform under pressure Why AI won’t replace SDRs - but poor leadership might What makes a product truly “sellable” in today’s market How to create consistency, confidence and culture in a remote sales environment Gabe’s transparency, energy and depth of experience make this one of the strongest conversations we've had on outbound, leadership, and building high-performing teams. If you lead a sales team, ARE an SDR, or want to understand what the future of demand generation looks like… you’ll want to watch this one start to finish. Let us know in the comments: What was your biggest insight from Gabe? And don’t forget to subscribe for more world-class conversations with the industry’s best sales operators and leaders.

Buy our book: https://amzn.eu/d/5MXG94J Get ready for a powerful sneak peek into our conversation with Gabe Lullo, CEO of Alleyoop, the outbound powerhouse behind some of the fastest-growing tech companies in the world. In this 3–5 minute sneak peek into the full episode, Gabe breaks down exactly what separates average SDRs from elite performers and why most companies fail long before the first cold call is even made. You’ll hear Gabe reveal: • The real reason SDR teams struggle to scale • The shocking story of firing his top performer (and why it mattered) • The mindset and emotional resilience required for sales success • What great leadership actually looks like in a modern revenue org • Why grit beats experience when hiring SDRs This is just a taste of the full episode launching tomorrow. If you’re a founder, SDR leader, or ambitious rep wanting to level up your career, this is one you do not want to miss. Subscribe so you don’t miss the full episode with Gabe Lullo and more conversations with world-class sales leaders. #sneakpeek #salesdevelopment #SDR #coldcalling #salesleadership #outboundsales #salespodcast

In this episode, we break down Chapter 2 of Sales Is Therapy and explore,“Who's Driving the Bus?” In sales, the biggest deals are often won or lost not because of the pitch… but because of the emotions behind it. We dive into how emotion vs logic affects your performance, why we often let impulse run the show, and how to regain control in your conversations, mindset, and sales results. If your pipeline feels like a rollercoaster, this episode may explain why. Get the book “Sales Is Therapy” here: https://amzn.eu/d/dJsWoXp In this episode you’ll learn: Why emotions sabotage sales performance How to recognise when emotion takes the wheel Practical exercises to build emotional awareness How to stabilise your results and decision-making Subscribe for more unedited, in-the-trenches sales thinking from real conversations - not theory.

Benjamin Dennehy – “The UK’s Most Hated Sales Trainer” drops one of the most brutally honest sales rants you’ll ever hear. In this throwback, he explains why most salespeople never make progress, why buying data is a waste of money, and why building your own lead list and picking up the phone is the difference between winners and wishful thinkers. No fluff. No excuses. No sugarcoating. Just pure, uncomfortable truth. If you’re in sales, run a sales team, or hire SDRs/BDRs, this clip might hurt… but you probably need to hear it. What’s inside this throwback: Why most salespeople don’t actually want to sell How Benjamin built 200 qualified leads a month manually Why “send me an email” is just hiding from rejection Why cold calling still beats mass outreach The brutal accountability every salesperson needs Watch the FULL episode with Benjamin Dennehy here: https://www.youtube.com/watch?v=1LDRu3zYfdI #Sales #ColdCalling #BenjaminDennehy #SalesTraining #SalesAdvice #LeadGeneration #BDR #SDR #SalesPodcast #WeHaveAMeeting #SalesLeadership #BusinessGrowth #Prospecting

Buy our book: https://amzn.eu/d/ad0FhGE What does it really take to launch a food brand? In this raw, honest conversation, BOL Foods founder Paul Brown breaks down the truth behind building one of the UK’s fastest-growing healthy food brands - from near-death experiences, to leaving a stable job at Innocent while his wife was pregnant, to halving the business overnight to go fully plant-based. Paul shares: How he got his start at Innocent Drinks His biggest lessons from 15 years in FMCG Why funding is harder than most founders expect What every entrepreneur should know before pitching supermarkets Why getting on shelves is NOT success The strategic risk that changed everything for BOL What the future of healthy and natural food looks like If you’re a founder, a foodie, or someone who cares about health, this is one of the most important episodes you’ll watch this year. Subscribe for more episodes on entrepreneurship, health, and building global brands.

What does it really take to launch a food brand? In this raw, honest conversation, Bol Foods founder Paul Brown breaks down the truth behind building one of the UK’s fastest-growing healthy food brands - from near-death experiences, to leaving a stable job, to halving the business overnight to go fully plant-based. Paul shares: How he got his start at Innocent Drinks His biggest lessons from 15 years in FMCG Why funding is harder than most founders expect What every entrepreneur should know before pitching supermarkets Why getting on shelves is NOT success The strategic risk that changed everything for Bol What the future of healthy and natural food looks like If you’re a founder, a foodie, or someone who cares about health, this is one of the most important episodes you’ll watch this year. Subscribe for more

Buy our best selling book "Sales Is Therapy" here: https://amzn.eu/d/dJsWoXp In this episode, we break down Chapter 1 of Sales Is Therapy and explore why the best salespeople don’t “sell” at all, they listen. Traditional selling pushes, pressures, and pitches. The therapeutic approach focuses on real conversations, deeper understanding, and helping prospects uncover their own needs. If you want to learn how to sell with empathy, create impactful conversations, and close without pressure, this episode is a must-watch. What you’ll learn: Why traditional sales is outdated How therapists communicate in a way salespeople should Questions that go deeper and uncover truth How emotion drives action in buying decisions Subscribe for more real, unedited sales conversations from the trenches.

In this throwback from our interview with Alex Partridge, the founder of LadBible and UniLad, he reveals the shocking moment he lost control of the company he built from scratch. From signing a document he didn’t fully understand to finding himself forced out of his own business just a week later, Alex shares the emotional and mental battle that followed, including the court fight that eventually won him everything back. This story is not just about business, it’s about intuition, mental health, ADHD, resilience, and the pressure that comes with building something huge at a young age. Watch the full podcast episode here: https://www.youtube.com/watch?v=1v2QC7_n8Tg If this story inspires you, let us know in the comments and subscribe for more powerful entrepreneur stories. #AlexPartridge #LadBible #UniLad #EntrepreneurStory #BusinessDrama #ADHD #StartupLife #FounderJourney #TrueStory #WeHaveAMeeting

GOV.UK isn’t telling you the truth and Rob Moore is done playing nice about it. In this explosive episode on We Have A Meeting’s Podcast, Rob breaks down how the UK government, the banking system, and hidden inflation policies are quietly draining your wealth while pretending to “help the public.” From rising prices to broken promises, from stealth taxes to political spin, Rob reveals the real mechanisms used to keep the public confused and compliant. You’ll hear why inflation punishes the poor, why the rich get richer every year, why the UK keeps wasting billions, and why politicians from every party have contributed to the economic decline. If you’ve ever felt like something “doesn’t add up” in Britain… this episode explains exactly why. Do you believe the UK government is being honest with the public about the economy? Tell us in the comments, and subscribe for more truth the mainstream won’t touch.

The rich aren’t stealing from the poor, the government is stealing from everyone. In this explosive clip from Rob Moore breaks down the real reason why the rich keep getting richer while ordinary people get left behind. Forget the headlines blaming billionaires, corporations, or capitalism - the truth lies in inflation, bad policy, and government mismanagement. Rob reveals how inflation quietly robs savers, rewards investors, and fuels the wealth gap, all while politicians like Rachel Reeves pretend to fix the system they helped create. From taxes to treasury control, Rob exposes how power and money are being used to keep you compliant, not wealthy. Do you agree that the government, not billionaires, is to blame for the cost of living crisis? Comment below, subscribe for more, and watch the full episode to see Rob’s unfiltered conversation on money, power, and control. #RobMoore #DisruptorsPodcast #WeHaveAMeetingPodcast #MoneyTalks #Wealth #Inflation #Economy #Finance #Entrepreneurship #RachelReeves #UKPolitics #RichVsPoor #GovernmentControl #CostOfLiving #FinancialFreedom #EntrepreneurMindset #WealthGap #BusinessPodcast

Most sales teams obsess over “what makes us unique,” but the truth is simple: your real USP isn’t your product… it’s the way you sell. In a crowded, price-obsessed market, the only thing your competitors can’t copy is your approach, your questions, your tone, and the trust you build from the first interaction. In this episode, we break down how to create a Unique Selling Point that actually converts, why prospects see most companies as nearly identical, and how to stand out without lowering your price or playing the pressure game. If you’re tired of feeling like you’re stuck in a commodity race, this one is for you. We cover: • Why your product isn’t your real USP • How to build instant trust on a discovery call • The danger of selling “perfect” outcomes • Why low-pressure selling wins in saturated markets • How to differentiate yourself when every competitor sounds the same • The mindset shift top performers use to escape the price trap If you’re in sales, recruitment, SDR work, consultancy, or you run a service-based business, these frameworks will help you stand out, close better deals, and feel way more confident in how you sell. Buy our book: https://amzn.eu/d/3ShqpKJ Training, workshops, and resources: wehaveameeting.com

If your LinkedIn posts aren’t getting views, engagement, or inbound leads… this video breaks down exactly why and what to do instead. In this throwback clip, LinkedIn growth expert Lara Acosta reveals the real formula behind viral LinkedIn posts and explains why most people get the platform completely wrong. You’ll learn: • How to write posts people actually read • The SLAY Framework (Story → Lesson → Action → You) • The psychology behind LinkedIn virality • How to turn simple skills into high-performing content • Why your hooks aren’t working and how to fix them Whether you're a founder, creator, coach or consultant, this breakdown will help you write LinkedIn posts that get seen, shared, and convert. Watch the full podcast episode here: https://www.youtube.com/watch?v=N_eOQZHJQcM Follow Lara’s content here: https://www.youtube.com/@Laraacosta

If you work in recruitment, lead a team, or run an agency, this is an episode you can’t afford to skip. In this conversation, we sit down with Hishem Azzouz - Host of the Recruitment Mentors Podcast, and creator of Hector, the training platform helping recruitment teams build consistency, structure, and high performance. With thousands of hours spent interviewing top billers, agency founders, and industry leaders, Hishem has seen one thing clearly: The best recruitment leaders don’t just hire great recruiters - they build them. In this episode, we break down: • Why inconsistency is the silent killer inside recruitment teams • The #1 skill gap holding recruiters back (and how to fix it) • How to build performance habits that actually stick • What great recruitment leaders do differently • Why sales strategy matters more than tools • How to create a culture where people want to perform • The realities of scaling an agency in today’s market • Hishem’s entrepreneurial lessons building Hector & Recruitment Mentors Whether you’re a recruiter, a team lead, a founder, or someone who hires recruitment agencies, this episode will change how you think about performance, accountability, and leadership in our industry. If you enjoy this conversation, check out Hishem’s own channel: Recruitment Mentors Podcast - one of the leading platforms for recruiter growth, mindset, and leadership content.

Most recruiters don’t lose clients because of price - they lose them because of a missing skill that no one in the industry talks about. In this sneak peek from our conversation with Hishem Azzouz, from The Recruitment Mentors Podcast and we break down the real reason performance drops, pipelines dry up, and client relationships fall apart. If you work in recruitment, lead a team, or you’re responsible for Business Development, this short edit will hit home. Don’t get left behind. Full episode with Hishem drops soon - subscribe so you don’t miss it. #Recruitment #RecruitmentLife #RecruiterTips #RecruitmentAgency #BDTips #RecruiterTraining #RecruitmentPodcast #SalesStrategy #RecruitmentSkills #RecruiterLife

High-performing recruitment teams aren’t built by accident, they’re built through standards. In this clip, Hishem Azzouz from The Recruitment Mentors Podcast explains why sometimes the biggest threat to your culture is your highest biller… and why great leaders aren’t scared to make the hardest decisions. Whether you run a recruitment agency, manage consultants, or work closely with recruiters, this is the reality check leaders need. Protect your standards. Protect your culture. Full episode dropping soon - hit subscribe so you don’t miss it. #RecruitmentLeadership #RecruitmentAgency #RecruitmentTips #RecruiterLife #RecruitmentManagers #TeamCulture #RecruitmentPodcast #RecruitmentGrowth #LeadershipDevelopment #TopBillers

Want to close more meetings without sounding pushy? In this episode, Zac Thompson and Jack Frimston break down how SDRs can master the art of the “test close.” Learn the exact psychology behind getting real buy-in, avoiding the counterfeit “yes,” and creating curiosity that turns cold calls into booked meetings. You’ll discover: • How to ask “What would make it a good use of your time?” • Why forcing meetings kills your close rate • The difference between qualifying and pushing • How to remove time pressure and make prospects sell themselves Whether you’re a sales rep, SDR, or founder running your own outreach, this conversation will help you close more deals, book higher-quality meetings, and stop getting ghosted.

Grace Andrews reveals what it was really like working with Steven Bartlett in the early days of The Diary of a CEO. From being hire number three to helping build one of the world’s biggest podcasts, Grace shares the lessons, challenges, and behind-the-scenes moments that shaped the show’s success. Watch this exclusive throwback clip to discover how The Diary of a CEO went from 8,000 subscribers to a global brand and why caring more than anyone else became their superpower. Full episode available linked below https://www.youtube.com/watch?v=euzbwmurTPs

Buy our book: https://amzn.eu/d/hgWimeH Have you ever stopped yourself from doing something because you worried what others might think? In this inspiring conversation, Simon Alexander Ong reveals how the fear of judgment quietly shapes our choices, limits our potential, and keeps us from starting over - even when we know we’re meant for more. Simon shares how our lifelong habit of seeking approval whether its with family, friends or your career, can block growth, creativity, and confidence. Int his episode, Simon explains how to trust your intuition, silence self-doubt, and rebuild courage from within. This episode will remind you that the only opinion that truly matters is your own. You’ll learn: Why the fear of what people think runs so deep How to stop sabotaging yourself through overthinking Simple ways to build self-trust and inner strength How to raise resilient, confident kids who believe in themselves If you’re ready to stop caring what others think and start living life on your terms, this episode is for you. Follow Simon on socials: https://simonalexanderong.com/ https://www.youtube.com/@simonalexandero #SimonAlexanderOng #PersonalGrowth #FearOfJudgment #InspiringConversations #MotivationDaily #SelfConfidence #MindsetMatters #TrustYourself