DiscoverBookBright - Review, Rethink, Rewrite your story one book at the time
BookBright - Review, Rethink, Rewrite your story one book at the time
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BookBright - Review, Rethink, Rewrite your story one book at the time

Author: Sofia Stigendal & Marielle Almquist

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Welcome to BookBright, the podcast where personal growth gets real!


We read books that change us, reflect out loud on what hits (and what hurts), and invite you to not just learn, but live what you learn.


Each week, we dive deep into a new chapter from a powerful personal development book. It’s raw, honest, and sometimes uncomfortable, but always real.


You’ll also get the behind-the-scenes of how two curious Swedes decided to aim for conversations with the world’s biggest authors and what happens along the way. The rejections, the surprises, the courage it takes to ask... and the magic when someone says yes!


We’re two entrepreneurs with families, kids, and dogs, balancing growth in the middle of everyday chaos.


And this is what it sounds like when you build the world’s biggest podcast in applicable personal development, from your living room. 💁🏻‍♀️


Welcome to BookBright!


Marielle & Sofia

📚 Review, Rethink & Rewrite your story — one book at a time.

38 Episodes
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S3E3: Money IQ and money EQ

S3E3: Money IQ and money EQ

2026-02-1501:03:24

In Chapter 2 of Happy Money, Ken Honda shifts the focus from what you know about money to how you feel about it and why that difference changes everything. We explore the distinction between Money IQ (strategies, knowledge, logic) and Money EQ (emotions, beliefs, confidence, self-worth), and why most of us are trained in one while quietly sabotaged by the other. This episode dives into the eight money personality types - from compulsive savers and spenders to warriors, gamblers, and money-mak...
This episode starts with a simple question — and quickly turns into something much deeper:What does money actually mean to you? In Chapter 1 of Happy Money, Ken Honda invites us to explore our emotional relationship with money, rather than chasing strategies, investments, or “the next sure thing.” And honestly? We didn’t expect a book about money to bring up this much identity, childhood programming, and self-worth. We talk about money as energy, attachment to outcomes, scarcity vs abundance,...
Happy Money - Introduction We’re starting a new book! In this episode, we open Happy Money by Ken Honda and explore a different way of thinking about money — not as numbers or strategies, but as a relationship. We talk about: The idea of happy money and unhappy moneyHow early experiences shape our beliefs about moneyWhy money isn’t the problem, but the meaning we attach to it often isPerformance, self-worth, and the pressure to “earn” approvalThis is a reflective conversation about money, ide...
Why do so many high achievers feel stressed, behind, or “not enough” even when life looks good on paper? In this episode, Sofia and Marielle deep dive into The Gap and the Gain and unpack the core idea that changes everything: how you measure yourself determines how you feel. We talk about: the difference between living in the gap vs the gainwhy comparison (especially via social media) keeps us stuckhow high ambition can quietly turn into stress and self-criticismparenting, entrepreneurship, ...
The End of 10X (and the beginning of what’s next) We made it - the final chapter of 10x Is Easier Than 2x is here! In this closing episode, we revisit the Map of Consciousness, talk about courage as the turning point for real growth, and share the lessons that changed how we think about leadership, clarity, and unique ability. You’ll hear our biggest takeaways - from raising standards and letting go of 80 % to redefining what freedom and focus actually mean. We also open up about the parts we...
Are you a rugged Individualist or a Transformational leader? This is the exercise for Chapter 6 and it’s one of our most honest yet. We look at what it really takes to move from being a micromanager or “rugged individualist” to becoming a transformational leader. Through four principles — idealized influence, inspirational motivation, intellectual stimulation, and individualized consideration — we turn the mirror on ourselves and our own leadership stories. You’ll hear laughter, vulnerability...
At some point, every entrepreneur faces the same truth: control limits growth The ultimate 10x move isn’t doing more, but to letting go. But how do you do that in reality. According to the book, it’s all about the who and the team and thereby how you lead. In Chapter 6: Build a Self-Managing Company , we dive into what it actually takes to stop being the manager and start being the transformational leader. We talk about: The four levels of leadership - and how to know where you areWhat it rea...
If freedom is the goal, what does it actually look like in your calendar? In this “What About You?” episode, we do the exercise for Chapter 5: Take 150 + Free Days per Year and realize how radical it is to plan recovery first. We talk about: Mapping out 150 free days (and why we ended up with 190 😅)Balancing ambition and real life when you have kidsWhy rest is a skill and not a rewardLearning to switch off without losing momentumWhat “flow” looks like when business meets family lifeFinding ou...
What if time isn’t something to manage but something to expand? In Chapter 5: Take 150 + Free Days per Year , we explore Dan Sullivan’s idea of escaping “factory time” and shifting into kairos time - the kind of time that stretches, flows and fuels transformation. We talk about: Why recovery is a growth strategy, not a luxuryThe difference between chronos and kairos — and why it mattersThe power of true boundaries: focus days, buffer days and free daysHow 153 unplugged days could actually mak...
What’s your Dream Check? In this “What About You?” episode, we do the exercise for Chapter 4: Uncover Your 10x Past to Clarify Your 10x Future and things get big, fast. We talk about: Defining your own “Dream Check” (yes, we said $100 000 and totally got the numbers wrong 😅)What unique value makes that number a no-brainerWhy our goal isn’t just to grow but to transform how people use booksThe kind of authors we dream of collaborating with and the ones we won’tAnd the messy truth about discove...
What if your past already holds the map to your 10x future? In Chapter 4: Uncover Your 10x Past to Clarify Your 10x Future , we explore how looking back at our previous leaps can reveal what’s truly worth multiplying — and what to leave behind. We talk about: The connection between The Gap and the Gain and your next 10x jumpUsing your past successes as a compass for what comes nextThe concept of the fitness function - and why it matters more than goalsThe “Dream Check”: putting an absurd numb...
How do you actually find your unique ability? In this “What About You?” episode, we do the exercise for Chapter 3: 10x Embraces Abundance and Rejects Scarcity - and it’s by far the hardest one yet. We talk about: What it means to work in your unique ability — and how to find itWhy “flow” and “time flies” moments are cluesThe difference between strengths and unique abilitiesHow frustration, confusion, and overthinking might be part of the processAnd why we might need Dan Sullivan himself to ex...
Do you want success - or do you need it? In Chapter 3 we dive into one of the most uncomfortable but freeing shifts so far moving from a need-driven mindset to a want-driven one. We talk about: The difference between needers and wanters and why it changes everythingWhy wealth ≠ money (and how to stop chasing the wrong thing)The truth about freedom, value, and creationOur confusion (and fascination) with the concept of “unique ability”And why BookBright itself might be our best example of want...
If you really want to 10x, you have to get brutally honest. In this “What About You?” episode, we do the exercise for Chapter 2: 10x the Quality of Everything You Do. We talk about: The standards we hold for ourselves (and for BookBright)What it means to choose your own rules instead of following the normWhy starting an English podcast from Sweden is our 10x moveWhere we’re still holding on to the 80% (hello, old businesses 👀)And how we plan to let go — one brave decision at a timeThis is the...
What happens when raising your standards becomes the key to your next level? In this episode, we explore why quality always beats quantity and how your standards shape your identity. We talk about: Why “The Revenge of the Nerd” might be the hidden superpower of 10x thinkingHow your standards define your identity (and vice versa)Dan Sullivan’s 4C Formula - and what we think is missingThe power of mental strength and psychological flexibilityThis is one of our most personal episodes yet! 📚 Bo...
Ready to go from thinking 10x to living 10x? In this “What About You?” episode, we do the exercise for Chapter 1 and take our first real steps into exponential thinking. We talk about: How to define a goal so big it scares you (in a good way)Why it’s smarter to delete 80 % than to add 20 %The fears that show up when you start dreaming biggerHow to anchor your 10x vision in daily actionsAnd why starting before you feel ready is the only way forwardIt’s personal, practical, and the perfect plac...
What if your next big leap felt impossible, and you did it anyway? In this week's episode we explore why the first step toward exponential growth is daring to dream beyond logic and acting as if it’s already happening. We talk about: The illusion of safety (and why comfort keeps you stuck in 2X)Letting go of 80% of what you do (yes, really!)The mindset shift from how to whoWhy big goals create clarity, not chaosWhat happens when you start living your 10X identity before it’s realWelcome ...
What if one book chapter made you question everything - your work, your goals, even the language you speak? In this first English episode of BookBright, we unpack the introduction of 10x is Easier than 2x by Dan Sullivan & Dr. Benjamin Hardy and how it completely changed the direction of our podcast (and lives). We talk about: • The real difference between 2x and 10x – and why “doing more” is not the answer • Letting go of 80 % of what you do to make space for what truly matters • Fear, f...
What acting in alignment with your values looks like in business when walking away is still an option. In this episode of Your Story*, we talk with Daniel Wood, co-founder of the Swedish Wealth Institute, about the long road from early business mistakes to building a platform that connects people with some of the world’s leading personal development mentors. We talk about: Why he refused to declare bankruptcyHow the right mentor at the right moment can change everything in 15 minutesTaking ac...
What happens when the self-image expert who’s read Psycho-Cybernetics 30+ times joins BookBright? You get one of our most honest and eye-opening conversations yet. This is our first The Road to… author episode – a series where we meet the minds behind the books that shaped us. In this episode we talk about: • Why Psycho-Cybernetics is still the ultimate owner’s manual for the mind • The real reason most personal development advice keeps you stuck • Doug’s story – from childhood trauma t...
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