Claim OwnershipIf You Know You Know
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© Victoria Morton
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Unfiltered conversations with entrepreneurs, creators, and rule breakers. This is where business meets real life. Raw stories, real lessons, and the mindset behind extraordinary success. Presented and distributed in partnership with Narcity Canada and MTLBlog.
Business Inquiries: ifyouknowyouknow@mtlblog.com
27 Episodes
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In this episode of If You Know You Know, I sit down with Montreal love coach Kavita for an unfiltered, honest conversation about modern dating, red flags, and why ghosting feels like a full-time personality trait in 2026. We dive deep into what’s actually happening on dating apps like Hinge and Bumble, why so many people say they “aren’t ready for a relationship” but are still swiping daily, and how to spot emotional unavailability before you waste six months in a situationship. If you’re dating in Montreal (or anywhere, honestly), this one hits.This episode also features real viewer call-ins asking for advice on situationships, mixed signals, first date confusion, and “what does this text actually mean?” energy. And of course, we break down Netflix dating shows like Love Is Blind as our unofficial case studies on modern relationship chaos. It’s funny, a little savage, very honest, and packed with real dating advice you can actually apply.
In this episode, I sit down with Benjamin Roy from Heated Rivalry to talk expectations vs. reality, what filming was really like, and how life changed once the show took off. We dive into behind-the-scenes moments, cast dynamics, recognition, and what the experience taught him plus a fun rapid fire featuring his Montreal hidden gems and coffee order.
In this episode, I sit down with Cathy Skinner, who many of you know from Below Deck. We talk about why she chose yachting, what working on yachts is actually like, and what reality TV looks like behind the scenes once the cameras are on and off.Cathy opens up about navigating social media and public attention, how quickly opinions become part of your everyday life, and what surprised her most about seeing herself on screen. We also touch on personal loss, grief, and growth. Including what helped her through the hardest moments and how she protects her mental health now.This is an honest, balanced conversation about career, visibility, and where Cathy is at today, plus a fun rapid-fire round you won’t want to miss.
In this episode, I sit down with Lenny Lighter. A conversation that’s both personal and deeply rooted in Montreal history. Lenny ran one of the city’s most iconic restaurants, Moishes Steakhouse, carrying forward a legacy that spanned generations and helped shape Montreal’s food scene.We talk about entrepreneurship, leadership, and the responsibility that comes with running an institution. Lenny shares the real story behind how Moishes began, what it was like stewarding a restaurant with decades of history, and the decision to eventually move on.We also dive into his current chapter as the owner of Prime. What starting again looks like after legacy, the lessons he carried forward, and where he is today as an entrepreneur.This episode is about legacy, evolution, and knowing when it’s time to build something new.
Today’s guest is Jon, the founder and owner of MobiSpaw, a startup that’s reimagining pet care on the go. As a true startup guy, Jon has taken a simple idea and turned it into a mobile service that makes grooming stress-free for pets and convenient for their owners. In this episode, we dive into his journey, from the moment the idea clicked, to building a business from scratch, the challenges he’s faced along the way, and what’s next for MobiSpaw!
In this episode, we take it back to the beginning of Mandy’s, from a small local salad shop to one of Canada’s fastest-growing food brands. We talk about growth, staying true to quality, sourcing local ingredients, and what it really takes to scale a food business without losing its identity. We also dive into ingredient decisions behind the scenes, including the shift from canola oil to olive oil, and how making thoughtful choices like these plays a role in building a brand that lasts.
This week on If You Know, You Know, I sit down with Elana. The next generation behind Montreal’s legendary diner, Beauty’s. We talk about growing up inside an institution, the pressure of carrying a family legacy, the chaos of restaurant life, and the moments that shaped her work ethic. Nostalgia, honesty, and a whole lot of smoked-salmon energy. Listen now.
This week on If You Know, You Know, I’m joined by someone who needs no introduction, Harley Finkelstein, President of Shopify, longtime entrepreneur, and genuinely one of the most generous mentors in the business world.Harley doesn’t just talk about success he teaches it. In this episode, we dive into what it really takes to build and scale an iconic global brand, how to stay creative in a fast-changing world, and why mentorship, community, and taking smart risks matter more than ever.From early career lessons to leadership insights, Montreal influence to real talk about entrepreneurship, this conversation is packed with takeaways for founders, creatives, and anyone chasing something bigger.Whether you’re building a company, a personal brand, or just looking for perspective from someone who’s been there and actively lifts others up. This episode is one you’ll want to save, share, and revisit.Big ideas, honest advice, and a little Montreal flavour. Let's freaking gooooo
This week on If You Know, You Know, we’re diving deep into confidence inside and out. Joining me are two incredible guests who come from totally different worlds but meet right in the middle: one is a wellness and self-love coach helping people rebuild their relationship with themselves, and the other is a plastic surgeon who sees firsthand what people are searching for in 2025.Together, we break down the full spectrum of feeling good in your own skin. We talk about: ✨ when it’s actually a good time to consider surgery ✨ the most requested procedures single people come in for (yes, we go there) ✨ how self-love fits in with cosmetic enhancements ✨ dating, confidence, modern beauty pressure ✨ and the real “ins and outs” of what’s trending right nowIt’s honest, educational, funny, and deeply real. Whether you're on a self-love journey, curious about aesthetic medicine, or just want a raw convo about dating and confidence, this episode has something for you.
This week on If You Know, You Know, I’m chatting with the minds behind If Only Home. The Canadian home-bedding brand that's redefining comfort with conscience. 100% GOTS-certified organic, OEKO-TEX free-of-harm, and crafted in a family-run, Fair Wages™ facility, they’re not just selling sheets, they’re raising the bar for ethical luxury. We’ll talk about what makes them stand out in the crowded world of home goods, how they blend sustainability with aesthetics, and the stories woven into every thread. Whether you’re a conscious consumer, designer, or just love a good night’s sleep . This episode is your invitation to feel good about comfort!
This week on If You Know, You Know, I chat with Julia Grandoni. Creator, businesswoman, and viral queen about what it really takes to turn social media into a full-blown career.From the chaos of influencer life to building her own company, Julia gets real about staying authentic in an industry built on filters. Expect laughs, honesty, and a little behind-the-scenes tea.
This week, I sit down with Anne-Sophie, the creative force behind Anso Atelier, a marketing agency that’s as strategic as it is stylish. From turning a passion project into a full-fledged business to leading a powerhouse team of women redefining brand storytelling, She shares what it really takes to build something timeless in an image-driven industry.We get into creativity, confidence, burnout, and why staying authentic is the ultimate business strategy. If you’ve ever dreamed of running your own agency, or just love a good founder story. This one’s for you.
In this episode of If You Know, You Know, I sat down with wellness creator and entrepreneur Katherine Garbarino, the woman behind Girls Living Well for a real, no-filter conversation about the highs and lows of the wellness world. From her 500 days alcohol-free to her honest take on trends like detoxes, greens powders, and 5AM routines, Katherine opens up about what wellness actually looks. They dive into the pressure of living “well” online, finding balance in a world obsessed with perfection, and why sometimes the most powerful thing you can do for your health is stop trying to be perfect.
In this episode of If You Know, You Know, I sit down with Laura, the owner of Georges Laoun Opticien, a Montreal institution where eyewear meets art. From carrying on her family’s legacy to creating a space that celebrates design, individuality, and community, Laura shares the story behind the shop that’s become so much more than a place to buy glasses. We talk about entrepreneurship, self-expression, and why the right pair of frames can shift not only how you look — but how you see yourself.If you’ve ever strolled past their iconic storefront or wondered what makes a pair of glasses feel just right, this episode will open your eyes (pun intended 👓)
This week on If You Know, You Know, I sit down with Jordan, founder of Willoe Gin, to talk about how she grew her gin brand from small-batch beginnings to a bottle you’re spotting everywhere. We get into the highs, lows, and lessons of building a spirits company, and wrap it up with some rapid-fire fun.
This week on If You Know, You Know, I’m sitting down with the powerhouse women behind Sundae Creative Agency, the Montreal-based PR and creative firm making waves with campaigns that actually hit. From starting their agency and carving a lane in Montreal’s bilingual, creative scene to navigating wins, challenges, and a few PR secrets along the way, we get into what it really takes to run a successful business in this industry.We’re talking behind-the-scenes strategy, the reality of saying no to the wrong clients, the pressure of always being “on,” and of course, their proudest wins. Plus, I couldn’t let them go without some fun rapid-fire questions — including what flavor Sundae would be if it was, well… an actual sundae. If you’ve ever been curious about PR, starting your own agency, or just love hearing badass women building something special in Montreal, this one’s for you.
This week on If You Know, You Know, the conversation takes a different turn. I sit down with Vanessa Da Costa. She is a life & success coach, hypnotherapist, and mental health advocate. We talk about grief, mental health, and suicide. In honor of Suicide Awareness Month, we open up about the hard conversations that matter, the healing process, and why it’s so important to remind people they’re not alone.
This week on If You Know, You Know, I sit down with Brian from Tocks Meats, Montreal’s newest butcher shop that’s anything but ordinary. From sourcing locally and rethinking sustainability to sharing tips on how to cook underrated cuts (yes, even that intimidating piece you’ve been avoiding), this episode is a love letter to meat done right.
This week on If You Know, You Know, I sit down with Karolina Jez—a Montreal creative powerhouse who wears many hats: photographer, fashion girlie, interior design lover, and rescue dog advocate. From renovating her 1920s dream home to defining her effortless style, Karolina shares how she balances it all while keeping it chic.
Photographer turned restaurateur Scott Usheroff (Craving Curator) joins me to dish on his leap from snapping plates to serving them at La Spada. We talk perfect pasta, overrated trends, Montreal’s hidden gems, and the not-so-glam side of running a restaurant. Hungry yet?
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