Founder Freedom

Sue explores why entrepreneurs often hit a plateau despite setting ambitious 10X goals, arguing that your results don't rise to your goals but instead return to your standard internal comfort zone that governs your income, pricing, and quality of work.  By identifying the subconscious upper limits that trigger self-sabotage when things go too well, she challenges you to intentionally raise your standards in four key areas—time, delivery, decision-making, and integrity—to shift your professional identity and achieve sustainable growth KEY TAKEAWAYS If your bank balance or business growth looks the same as it did a year ago, it is likely because you are operating at a psychological comfort range that feels "safe" to your nervous system. Real change doesn't come from just reprogramming beliefs, but from shifting your identity. You must become the person who naturally operates at a higher level, rather than just chasing a goal from your current state. To break a plateau, an entrepreneur must raise the bar in four specific areas: how they value their time, the quality of their delivery, the speed of their decisions, and their level of integrity regarding excuses. Scaling "the conscious way" isn't about working harder; it’s about redefining what you are willing to accept from yourself and others BEST MOMENTS "You don’t rise to your goals—you return to your standard." "When you earn more than your current standard, you might lose it again... because your nervous system is protecting what feels familiar." "You don’t demand a higher level, you become it." "Instead of asking, 'How do I justify charging more?' you ask, 'What would my business need to look like to be worthy of this standard?'" VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: ⁠https://www.linkedin.com/in/sue-parker-msc/⁠ Instagram: ⁠https://www.instagram.com/iamsueparker/⁠ Website: ⁠https://sueparker.net⁠ YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue looks at the essential elements that make sales videos irresistible for potential clients. Drawing insights from her analysis of five eight-figure entrepreneurs' sales videos, she identifies 12 key components that enhance connection and trust with the audience.  Sue examines the importance of being on camera to foster a genuine relationship with viewers and shares her personal experiences and tips for overcoming camera anxiety, as well as the structure and tone necessary for effective sales videos, including how to create a situational hook, establish credibility, and articulate the value of their offerings KEY TAKEAWAYS Building a sales video that resonates with potential clients requires an emotive tone that makes them feel seen and heard. This connection is essential for fostering trust and encouraging sign-ups. A well-structured sales video should clearly outline the pain points, the solutions offered, and the specific benefits clients will receive. Avoid vague language and focus on tangible outcomes to attract the right audience. Establishing credibility is vital. Share your qualifications, experiences, and successes to build trust with your audience. Reinforcing this credibility throughout the video can help potential clients feel more confident in their decision to engage with your services. Clearly communicate what your offer is not about to filter out the wrong audience. This strategy helps to attract clients who resonate with your values and approach, ensuring a better fit for your services. BEST MOMENTS "I found 12 common elements that make the offer video irresistible to sign up clients." "People are starting to buy from people that they trust. They're starting to buy from people where they feel a deeper connection."  "If you want high converting, you'd be better off getting in screen." "You need to make sure that whichever client you work with, you make them feel seen."  VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: ⁠https://www.linkedin.com/in/sue-parker-msc/⁠ Instagram: ⁠https://www.instagram.com/iamsueparker/⁠ Website: ⁠https://sueparker.net⁠ YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue shares an incredibly personal reflection on a recent health scare that prompted a deep examination of life’s purpose and the impact of fear on decision-making.  She centres around the idea that while fear is an inevitable part of life, it doesn't have to dictate our actions or define our potential. Sue explains the importance of recognising and harmonising with our egos, rather than trying to eliminate them KEY TAKEAWAYS Fear will always exist, but it doesn't have to control your life or decisions. Recognising and acknowledging fear is the first step to not letting it dictate your actions. Calming techniques such as deep breathing, meditation, and spending time in nature can help create clarity and allow you to connect with your higher self, moving away from the ego's overthinking. Growth occurs outside of your comfort zone. Embracing discomfort and challenging yourself to do things that feel "icky" can help expand your capacity for risk-taking and personal development. Engaging in mindfulness and being present can help you gain perspective and clarity. Simple techniques, like widening your vision, can shift your focus away from fear and anxiety. BEST MOMENTS "What can I do that will make my life have meaning, have achieved something, have given it purpose, have provided for my family?" "The truth is, that fear, it will always exist. It's not something you can eliminate, but it doesn't have to rule you." "The ego isn't real. In a sense, the stories are not true. They're narratives." "Regulating your nervous system is crucial. Calm creates clarity." VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: ⁠https://www.linkedin.com/in/sue-parker-msc/⁠ Instagram: ⁠https://www.instagram.com/iamsueparker/⁠ Website: ⁠https://sueparker.net⁠ YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue breaks down the surprisingly simple sales funnel used by eight-figure content creators, challenging the "hot mess" culture of solo entrepreneurship by advocating for a highly systemised approach that moves social media followers away from "rented ground" and into a dedicated brand ecosystem.  By shifting from vanity metrics to a consistent, value-driven strategy, she explains how founders can stop chasing likes and start building sustainable financial freedom through a streamlined river of content that leads directly to a single, high-converting offer KEY TAKEAWAYS Social media is built on algorithms you don't control; your primary goal should be moving followers into your own "real estate," such as an email list. Most creators leave followers in a "lagoon" where they jump from video to video; instead, create a "river" that flows directly from your pillar content to your specific offer. Eight-figure creators often release a fresh, high-value resource or "cheat sheet" every single week to keep their audience engaged and constantly opting into their ecosystem. Success often comes from extreme focus—directing all traffic from various lead magnets to a single, clear confirmation page BEST MOMENTS "Building an audience on social media is building it on rented ground." "It’s fine chasing followers and vanity metrics, but the reality is, it doesn’t pay the bills." "We need to create a river that flows from this pool of water and from your content down to your offer." "Who wants to send somebody away to their email box when you’ve got their attention? When they’re interested?" VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: ⁠https://www.linkedin.com/in/sue-parker-msc/⁠ Instagram: ⁠https://www.instagram.com/iamsueparker/⁠ Website: ⁠https://sueparker.net⁠ YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Many founders face a major hurdle: their own psychology. This episode dives into how mental and physical resistance, often rooted in fear and old identities, can stall progress even when a founder has a clear 10x vision. By cultivating psychological flexibility and reprogramming the brain's filtering system, founders can step into their future CEO roles and lead with confidence. KEY TAKEAWAYS Psychology as a Growth Ceiling: A business's growth is often limited by the founder's own psychological blocks and internal narrative. The Power of Psychological Flexibility: Successful scaling requires the ability to adapt your identity and role as the business evolves, moving from a "doer" to a leader. Rethinking the Reticular Activating System (RAS): The brain naturally filters information to confirm existing beliefs; founders must consciously retrain their RAS to focus on positive progress and opportunities. Intentional Identity Shifting: Stepping into a "future self" through visualisation and awareness is essential for making the bold decisions needed for 10x growth. BEST MOMENTS "The founder's psychology is what limits its growth." "Action defines results, but your future CEO self... is not fully activated yet." "Having psychological flexibility... allows you to adapt identity and change your role in a situation as it's needed." "Your current identity is just a figment of your imagination; it's all made up. You get to change it." VALUABLE RESOURCES Get my Visualisation Meditation http://sueparker.net/manifestation-visualisation-meditation I’d love to hear from you, DM / follow me: Linkedin: ⁠https://www.linkedin.com/in/sue-parker-msc/⁠ Instagram: ⁠https://www.instagram.com/iamsueparker/⁠ Website: ⁠https://sueparker.net⁠ YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue candidly shares her journey towards achieving a 10X goal of reaching one million in revenue and helping 10,000 entrepreneurs, reflecting upon the challenges and mistakes she encountered while building her consulting and property development businesses. She discusses the importance of aligning one's strategy with their ultimate goals, the need for honest self-assessment and the necessity of making bold moves to eliminate distractions and outdated practices that hinder progress KEY TAKEAWAYS It's crucial to be honest about your current business model and whether it aligns with your 10X goal. If your existing strategies aren't designed to achieve your goals, it's time to reassess. Many entrepreneurs fall into the trap of believing they must take unnecessary steps before reaching their goals. Instead, consider what actions you can take now that will directly lead you to your 10X goal. If your current business model isn't working, don't be afraid to redesign it. Transitioning from a service-based model to a coaching or consulting model can help you scale more effectively and serve more clients. Building systems and a supportive team is essential for scaling your business. Instead of doing everything yourself, empower others to help you achieve your vision. BEST MOMENTS "If your 10X goal requires you to be doing something fundamentally different than you are today, it's time to get honest." - Sue Parker "We were so hands-on with unique proposals I wasn't being able to do more than 50 clients a year." - Sue Parker "What if you skip forward two years and you've already done that thing? Then what?" - Sue Parker "When you’re fully behind your vision and it’s aligned with you, that’s when progress happens at the exponential rate." VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: ⁠https://www.linkedin.com/in/sue-parker-msc/⁠ Instagram: ⁠https://www.instagram.com/iamsueparker/⁠ Website: ⁠https://sueparker.net⁠ YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue talks about the importance of taking a break and prioritising self-care, especially during the summer holiday season. Shediscusses the impact of stress on the body, highlighting the need to replenish essential nutrients like vitamin C and magnesium.  Sue also explores the concept of resistance to change, emphasising the role of the body in signalling discomfort and the importance of shifting from a scarcity mindset to one of gratitude. Additionally, the episode features a coaching session with a psychiatrist who helps you overcome limiting beliefs through a series of powerful questions.  KEY TAKEAWAYS Entrepreneurs and leaders need to prioritise rest to avoid burnout and maintain optimal performance. Stress can deplete vitamin C and magnesium in the body, leading to illness. It is crucial to manage stress levels for overall well-being. Downsizing and focusing on gratitude can help shift from a scarcity mindset to an abundance mindset, leading to appreciation for what one has. By acknowledging and addressing limiting beliefs through specific coaching questions, individuals can overcome self-doubt and take action towards their goals. Taking a break to plan and deliver high-quality content for the next season of the podcast shows a commitment to providing valuable insights and support to listeners. BEST MOMENTS "When you are stressed, your body burns through vitamin C and magnesium. So what's happening here? We're more likely to get ill."  "You don't have an attachment to the stuff, the things you have. You are a custodian of it while you need to use it and while you want to have it."  "The difference is we tackle one of these and we go into the depths of despair of where it all came from and how we can change this narrative and what's going on there to heal." - "You're facing up to your fears. You're facing up to everything that you're stacking up against yourself and saying, yeah, in spite of all that, or as well as that, and yes, that's correct, I'm gonna do that." VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue studies the concept of the drama triangle, also known as the Bermuda Triangle of disempowerment, and how it keeps individuals stuck in repetitive cycles. The episode explores three key characters within this triangle: the victim, the rescuer, and the persecutor. Through personal anecdotes and examples, Sue discusses how these roles manifest in everyday life and hinder personal growth and fulfilment.  KEY TAKEAWAYS Understanding the roles of the victim, rescuer, and persecutor in the drama triangle can help identify patterns that keep individuals stuck in disempowerment. Recognising the importance of setting boundaries is crucial in breaking free from the cycle of being a rescuer and allowing others to overstep personal limits. Practicing gratitude and focusing on what one has, rather than what is lacking, can shift the mindset from victimhood to abundance. Realising that persecutors often project their own insecurities and challenges onto others can help individuals detach from seeking validation or permission from them. Empowering oneself to make decisions based on personal fulfillment and happiness, rather than seeking approval from external sources, is key to breaking free from the Bermuda Triangle of disempowerment. BEST MOMENTS "When you're stuck in Groundhog Day and you're not progressing, it can feel like you're stuck in this Bermuda Triangle going round and round." "You don't need their permission anyway. This is your life." "We're too busy trying to tell other people how to live a better life, how to earn more money and have more material things and a bigger house and a bigger car and forgetting about happiness, purpose, fulfilment on the journey of creating more freedom." "You don't need their permission stop taking their advice." VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue explores the topic of brain fog - its causes, symptoms, and potential solutions. Drawing from personal experiences and research, she discusses how cognitive impairment can impact daily life and offers practical tips for managing brain fog. From the effects of stress, sleep, and diet to the benefits of exercise and relaxation, the episode provides a holistic approach to improving cognitive function.  KEY TAKEAWAYS Brain fog can be caused by various factors such as hormones, stress, poor sleep, and medication. To combat brain fog, it is essential to prioritize getting 8-9 hours of sleep, managing stress levels, and engaging in regular exercise. Leisure activities like relaxation and walking in green spaces have been found to help lift brain fog. If lifestyle changes do not improve brain fog, seeking medical advice may be necessary to address underlying issues like perimenopause or depressive disorders. Holistic health plays a crucial role in high performance and overall fulfillment in life, emphasising the importance of taking care of both physical and mental well-being. BEST MOMENTS "I wanted to get to the bottom of what is it that causes brain fog and what can we do about it so that you can manage it and still show up productive and effective." "I really want you to reflect on you, your situation for brain fog. And this is all just about reducing your stress levels, reducing your alcohol and your caffeine intake, getting good sleep." "Boosting cognitive function can also be done by volunteering or solving brain puzzles." VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue looks at the secrets of high performance, mindset, and lifestyle, drawing inspiration from the book "Black Box Thinking" by Matthew Syed. She discusses the concept of marginal gains and how making small incremental changes can lead to significant improvements in achieving goals. Through personal anecdotes and examples, the episode explores how implementing marginal gains in various aspects of life, such as health, career, and mindset, can enhance overall well-being and performance.  KEY TAKEAWAYS Focus on making small incremental changes, known as marginal gains, to achieve significant improvements in various aspects of life such as health, mindset, and lifestyle. Implementing marginal gains can lead to better overall wellness, improved performance, and a higher quality of life. Prioritise taking care of all aspects of your well-being, including physical, mental, and spiritual health, rather than focusing solely on one area. Incorporate daily practices that bring joy and happiness, such as mindful appreciation of small moments or activities that bring you joy. Utilise simple strategies, like incorporating journaling or gratitude practices into daily routines, to enhance mindset and overall well-being. BEST MOMENTS "Nothing will change until you do." "It's not all or nothing in one area. You don't just focus on one thing to the detriment of everything else." "Marginal gains will just help you to do it." "Mindset is everything. Your mindset right now could be saying none of this is going to work." "Find something every single day that you love, that you enjoy, that makes you happy." VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue explores procrastination and self-sabotage, sharing personal experiences and insights, and looking at the impact of self-criticism on self-esteem and how it can lead to procrastination. Sue reflects on moments of self-doubt and the struggle to put oneself out there, highlighting the importance of overcoming negative self-talk. The episode also touches on the significance of building high self-esteem by acknowledging strengths and embracing flaws.  KEY TAKEAWAYS Procrastination may be a form of self-sabotage stemming from low self-esteem and self-criticism. Combat self-doubt by identifying and addressing negative thoughts that hinder progress. Mobilise yourself into action, even when you don't feel like it, to create the life you desire. Journal about your strengths, skills, and unique qualities to boost self-esteem and confidence. Treat yourself with the same kindness and encouragement you would offer to a loved one facing self-doubt. BEST MOMENTS "There has been a lot of self-criticism and self-loathing going on in my head over the last probably two months now." "I've been procrastinating because I've taken a knock thinking I have no self-belief, I have no self-worth, you can't do this." "I had a really big, like high self-esteem day of, I can do hard things." "That person is not taking your dream away you're not going to self-sabotage anymore you are overcoming procrastination and you're showing up anyway." VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

The 100th episode of the podcast celebrates a milestone with a compilation of the best moments from previous episodes. Sue reflects on the journey of personal growth and empowerment, and presents a personal highlight reel featuring discussions on manifesting dreams, overcoming imposter syndrome, building self-belief, and understanding the default mode network in the brain. Guests share insights on mindset, resilience, and the power of self-awareness.  KEY TAKEAWAYS The importance of manifesting what you want, self-belief, and taking motivated action are highlighted as key factors in creating the life you desire. Expert advice on understanding and leveraging imposter syndrome to propel personal growth and success is shared, emphasising the importance of self-awareness and belief in oneself. The significance of burning bridges, going all in, and believing in oneself as the key to living one's best life and achieving success is discussed. Insights into the default mode network of the brain, its impact on mental health, and strategies to train it for positive outcomes are explored, offering tools for personal development and well-being. BEST MOMENTS "I'm not stuck, I learn. You learn how to drive, you learn how to walk, you learn how to do whatever it was in your job, in just the same way you can learn how to create your business." "Anxiety in itself, which is part of the imposter syndrome side of things. This is why I love anxiety now. It wasn't the enemy, even though it didn't really finish me off." "I'm designing my best life and my best self. Therefore, there is no need to create, oh, what if this doesn't happen? Because by design, I'm creating what I want for my life." "So part of this, again, is coming to recognise that your brain does this. And for negativity, there's something very important to cultivate. It has a fancy term, it's called equanimity." VALUABLE RESOURCES GET Access to my personal Vault of resources:  My Dream Life Visualisation Meditation  My Goal Setting Workbook baked by Science The Dream Life Planner  https://sueparker.net/resources100   I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue explores the concept of hyperfocus and its importance in boosting productivity and achieving goals. She shares seven key steps to help listeners get into a hyperfocused state, emphasising the need for an optimal environment free of distractions, and discusses the significance of gathering all necessary tools, setting the mood, turning off distractions, deciding on a timeframe, setting alarms, taking breaks, and ensuring intentionality in the hyperfocused work.  KEY TAKEAWAYS Regardless of having ADHD or not, anyone can achieve a hyperfocus state with the right environment and mindset. Turn off all distractions such as phones, smartwatches, and desktop notifications to maintain focus on the task at hand. Gather all necessary tools and equipment beforehand to avoid interruptions and maintain focus during the activity. Decide on a specific timeframe for hyperfocus sessions and stick to it consistently to build a productive habit. After a hyperfocus session, take a break before repeating the process to maintain productivity and avoid burnout. BEST MOMENTS "Hyper-focus is where you are all consumed, mind, body, and soul in the activity that you're doing."  "Anyone can get into a hyperfocus state on command, provided they have an optimal environment."  "That is the end of your focus. That is the end of you focusing on one thing because you're just constantly interrupted by noise and people vying for your attention."  "Hyper-focus is you producing something, you producing content, you producing something towards your goal, you working on whatever your program is."  VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue discusses the power of visualisation and how it can be used to manifest one's dream life. She covers the importance of getting clarity on what one truly desires in life, the science behind visualisation, and the surprising fact that humans cannot differentiate between reality and imagination. KEY TAKEAWAYS Utilise the power of visualisation to manifest your dream life by getting clarity on what that dream life looks like. Start by deciding who you want to be, then take actions like that person, and eventually, you will have what you desire. The brain cannot differentiate between reality and imagination, allowing visualisation exercises to prime your brain to respond to stimuli in the real world. The reticular activating system filters and selects information, focusing on what is deemed important, similar to noticing more of a certain car after purchasing one. Engage all five senses in visualisation exercises to create a vivid image of your desired future, embodying the new you by first being, then doing the work, and finally having what you want. BEST MOMENTS "Most likely for you, tick boxes. The one that says, get this college qualification, get this job, get this car, get this house, check, check, check, check, check, check."  "The results showed that whether it was imagined or perceived stimulation or actually real on the screen, they couldn't tell the difference."  "The most significant piece of visualisation that you can do has got to be around you taking action."  "So you can't skip straight to the visualisation that says, I have everything I want, but I didn't, I wasn't it, I wasn't being it, and I certainly wasn't doing any of the work."  VALUABLE RESOURCES Grab my very own secret weapon the Visualisation Meditation I use now daily for FREE to manifest your dream life:  https://sueparker.net/manifestation-visualisation-meditation   I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue looks into the topic of self-esteem and confidence, exploring the concept of high self-esteem that is resilient and secure. Drawing from personal experiences and research in psychology, she discusses the importance of loving oneself, flaws and all, to achieve a bulletproof level of self-esteem.  KEY TAKEAWAYS Self-esteem is not just high or low; it exists on a scale, and it can be fragile even for those who consider themselves confident. Fragile high self-esteem can easily be shaken by criticism, judgment, or competition, leading to feelings of insecurity and low self-worth. To achieve secure high self-esteem, one must learn to love themselves, flaws and all, and practice self-compassion. Accepting and embracing both strengths and weaknesses is crucial for developing secure high self-esteem. Building resilience through self-love and self-compassion allows individuals to navigate criticism and challenges without compromising their self-worth. BEST MOMENTS "I consider myself to be pretty confident. I don't understand why when I went to this networking event, I felt really anxious about it and uncomfortable introducing myself." "We've got to learn to love ourselves for who we are but also to learn to love ourselves and be compassionate towards the things that are not good about us." "It's really helped me to think about my kids and how their self-esteem is developing and how I need to nurture them loving all parts of them even the bad parts." "I hope that you're really thinking about your good parts and bad parts right now because there really are truly no bad parts." VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue discusses the concept of cultivating a high performance mindset to achieve success in various aspects of life, sharing her insights on the importance of mindset in achieving goals and living a fulfilling life. Sue discusses five key areas that individuals can work on to develop a high performance mindset, including having a growth mindset, using the mind effectively, embracing failure and feedback, taking consistent action, and building resilience.  KEY TAKEAWAYS Having a growth mindset is essential for a high performance mindset. It involves believing in one's ability to learn and grow. High performers actively use their minds to control their thoughts and actions, rather than letting default modes dictate their behaviour. It's crucial to handle failure and feedback positively, learning from mistakes and not letting them break you. High performers take regular action, moving beyond just thinking about their goals and actually making progress towards them. Building resilience is key to maintaining a high performance mindset, as it allows individuals to bounce back from setbacks and challenges. BEST MOMENTS "I have just taken this completely to a new level of how do you master your brain, your body, your spirit?"  "You've gotta make sure it's completely trained for what it is you're looking for and taking the necessary action." - "High performance mindset accepts that failure is a given, that we have feedback and that we learn from the failure and feedback without putting our ego in the middle of it."  "High performance mindset is something that is really gonna help us to achieve our solopreneur dreams, to building our lifestyle business that really allows you to get you motivated and fired up." VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

For this Monday Mindset show, Sue delves into the topic of perfectionism and its impact on personal growth and achievement. Drawing from personal experiences and observations with her children, she discusses the detrimental effects of striving for perfection and the importance of embracing a growth mindset.  KEY TAKEAWAYS Struggling with perfectionism can hinder progress and prevent ideas from being brought to fruition. Perfectionism often stems from societal expectations and upbringing, particularly for women who are taught to be "good girls" and not make mistakes. Perfectionism is a zero-sum game, where individuals believe they must be either perfect or a failure, leading to self-criticism and comparison with others. Embracing a growth mindset involves recognising progress on a scale rather than viewing achievements as all or nothing. Celebrating small improvements and growth each day is essential in overcoming perfectionism and fostering a positive mindset. BEST MOMENTS "Perfectionism is one of the key things holding you back." "That comparison game, is it ever serving you?" "Your perfectionism is somewhere on that scale." "It's an endless possibility of what you are capable of." "When you show up and do something at a level two, and then the day after you show up and do something at level six, that's to be celebrated." VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue interviews Dr. Hosein Kouros-Mehr, a physician scientist and author of the book "Breakthrough: Master Your Default Mode and Thrive." Dr. Kouros-Mehr delves into the concept of the default mode network in the brain, explaining how it impacts mental health, productivity, and success. He also discusses the importance of recognising and understanding the default mode network to heal and utilise it effectively, as well as managing stress, loneliness, compassion, and retraining the brain to shift from the default mode to the central executive network.  KEY TAKEAWAYS The default mode network is a key part of the brain that can contribute to anxiety, depression, and other mental health issues when overactive. By cultivating the observing mind through practices like mindfulness, meditation, and journaling, individuals can retrain their brains to spend more time in the central executive network, leading to increased peace of mind and productivity. Stress is a significant contributor to physical and mental health problems. By engaging in relaxation exercises that promote GABA production, individuals can counteract the effects of stress and prevent the stress response from occurring. Loneliness, a common issue exacerbated by the default mode network, can be reversed by cultivating compassion, empathy, and gratitude. These practices can help individuals break down walls of separation and reduce feelings of loneliness. Parenting can be a source of high expectations and self-criticism. By embracing compassion, surrendering to love, and being present, individuals can navigate the challenges of parenting with more peace and understanding. BEST MOMENTS "We all need a healthy DMN to get through our day to be successful. But for many of us, the default mode is on all the time, and it prevents us from being present and it can get in the way and really contribute to things like anxiety, depression, addiction, and a host of other mental health problems."  "I feel like everything we learn about the evolution of our brains and how we work. I feel like everything tells me it worked in the past, but it doesn't work in modern life."  "There are times where my default mode is on all the time."  VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

This time, Sue focusses on the importance of making implicit expectations explicit in order to achieve success and fulfilment. Drawing from insights gained from leadership development coaches and the Tim Ferriss show, Sue emphasises the need for clear communication in all aspects of life, whether it be in business, relationships, or personal goals. By highlighting the pitfalls of assuming others can read our minds, Sue encourages you to take proactive steps in articulating your desires and intentions.  KEY TAKEAWAYS Focus on making the implicit explicit in communication to ensure clarity and understanding. Clearly communicate expectations with clients, team members, and others to avoid misunderstandings. Externalise messages through posts, emails, or reels to convey what you do and what you want. Take action to clarify roles, next steps, and goals to achieve desired outcomes. Making the implicit explicit can lead to business success, career advancement, and personal fulfillment. BEST MOMENTS "Their expectations are different, they don't get it. Because, wait for it... we need to make the implicit explicit."  "You've got to get to know somebody really personally to know what their belief system is that's affecting their judgment on it."  "If you need to send an email to somebody that clarifies step-by-step their role, then do it."  VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue is joined by Dr. Laura Sicola, a renowned coach and executive communications expert, who shares valuable insights on how to command the room, connect with an audience, and close deals effectively. Dr. Sicola emphasises the importance of using tweetable and repeatable soundbites to make a lasting impact on listeners, and delves into vocal pitfalls to avoid, such as run-on sentences and up-speak, offering practical tips for improving communication skills.  KEY TAKEAWAYS Focus on owning your space, using proper framing on video, and upgrading your microphone for better authority and presence. Tailor your message to resonate with your audience by using relevant stories, examples, and soundbites that they can relate to. Approach each conversation with the goal of moving the needle forward, whether it's agreeing to the next step, referrals, testimonials, or signing up for programs. Shift the focus from traditional social media influence to creating impact by helping others see themselves as the hero in their success story. Avoid vocal pitfalls like run-on sentences, up-speak, and lack of vocal periods to sound more organised, intentional, and authoritative in your communication. BEST MOMENTS "The best way to make people think that you are smart is to make their concept that you're explaining so simple that it makes them feel smart." "I'm smiling and nodding along thinking, I'm sure I've done all of those. I'm sure I do frequently." "The hardest thing is that we often get stuck in the expert's curse... We can't talk over their heads with tons of jargon." "You are not Luke Skywalker. You are Yoda, and your job is to guide Luke to destroy the Death Star." VALUABLE RESOURCES Dr Laura Sicola - https://laurasicola.com/ TED X Talk: https://www.youtube.com/watch?v=02EJ1IdC6tE  I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.