Branded Impact Podcast

Host: Jo Espejo, Founder of Branding by JoGuest: Kannyn January, Founder & CEO of AmbianceBranding is not just about how your business looks. It is about how it is led, experienced, and lived out over time. In this episode of The Branded Impact Podcast, Jo Espejo sits down with Kannyn January-Courter, Founder and CEO of Ambiance, to talk about the real work behind building a meaningful, profitable brand through growth, pivots, and hard seasons.From scaling brick-and-mortar locations to knowing when “more” is not actually better, this conversation dives into leadership, execution, and why brand evolution is not only normal, but necessary.Short SummaryFrom buying a retail business at 23 to leading a multi-location luxury brand, Kannyn shares 21 years of real-world lessons on leadership, scaling wisely, evolving your brand, and building a business that grows with you, not ahead of you.Key TopicsLeadership versus management in business growthScaling without chaos and knowing when to scale backBranding beyond logos, including culture, systems, and experienceRebranding as your business maturesLetting go, building teams, and visionary leadershipWhat You’ll LearnWhy leadership, not hustle, is the real growth acceleratorHow brand experience drives loyalty more than visuals aloneWhen more locations or offers actually hurt profitabilityWhy rebranding is a strategy, not a failureHow to scale sustainably without bottlenecking your businessChapters00:00 Building a Meaningful Brand02:23 The Importance of Leadership in Business04:39 Scaling and Managing Growth06:38 The Evolution of Branding09:04 Lessons from Scaling Back11:03 The Role of Experience in Branding12:47 Executing Your Brand Vision14:47 Finding Your Unique Brand Identity17:24 The Journey of Entrepreneurship19:43 Final Thoughts on Progress and MentorshipGuest Links🌐 Website: https://www.shopambiance.com🔗 LinkedIn: https://www.linkedin.com/in/kannyn-january-388a0a16/📘 Facebook: https://www.facebook.com/ShopAmbianceSLO📌 Pinterest: https://www.pinterest.com/shopambiance/📸 Instagram: https://www.instagram.com/shopambiance/Explore Branding by Jo at www.brandingbyjo.com

If you want to build a magnetic personal brand that attracts clients, speaking opportunities, and real influence, this episode will shift how you think about your brand.Because it is not about more credentials.It is about how you show up, communicate, and tell your story.In this episode of The Branded Impact Podcast, Jo Espejo sits down with Mary Gardner, known as the Charisma Coach, to break down how storytelling and charisma create a brand that connects, builds trust, and drives results.Mary shares how storytelling helps you stand out in a crowded market, what authenticity really means (and what it does not), and why your ability to communicate is often more powerful than your qualifications.You will also learn how to become more confident on camera, shift your identity as you grow, and align your brand with the next level of your business.What You’ll LearnWhy storytelling is the foundation of a strong personal brandWhat authenticity really means in today’s marketHow to build a magnetic personal brand through storytellingWhy credentials alone will not create influencePractical ways to become more confident on cameraThe identity shift required to grow your brandResources & LinksConnect with Mary Gardner:https://marygardner.comWork With JoIf you are ready to build a brand that reflects your next level and attracts premium clients:https://www.brandingbyjo.comSubscribe & ShareIf this episode resonated with you, share it with someone who is ready to elevate their brand and step into their next level.

You know that quiet whisper telling you there has to be more than just getting through your days? That same feeling often shows up in your business when your brand no longer matches the level you are stepping into.If you are showing up consistently but still not attracting aligned clients, this is the conversation you need to hear.Full Episode DescriptionIn this episode of The Branded Impact Podcast, I sit down with Jennifer Blanes, founder of Planning Wellness, to talk about what it really takes to build a brand that attracts clients, creates meaningful experiences, and supports real business growth.Jennifer shares how she transitioned from luxury hospitality into building a wellness brand rooted in experience, and why the way your brand makes people feel will always matter more than just how it looks.This conversation goes deeper than retreats.We break down how personal branding for business growth actually works, how to create a high-touch brand experience, and why getting in the right rooms will move your business faster than posting more content.If your business is growing but something still feels inconsistent, this episode will help you identify where your brand may be out of alignment and what to do next.Key Topics• Personal branding for business growth• Brand experience versus visual branding• How to attract aligned clients• Building a luxury brand through experience• The power of networking and relationships• Retreats as a business growth strategyWhat You Will Learn• Why your brand, not your content, is the reason you are not converting• How to create a brand experience that builds trust and drives sales• The most effective way to grow your business faster• What you need in place before hosting a retreat• How clarity and consistency attract the right clientsChapters00:00 The moment you realize there is more02:30 From hospitality to wellness brand05:00 What luxury branding really means08:30 Brand experience versus visuals12:00 Social media, email, and networking16:00 Getting in the right rooms21:30 How to start a retreat26:00 Common mistakes when hosting retreats30:00 Final advice for building a brand that thrivesConnect with JenniferWebsite: www.planningwellness.comInstagram: https://instagram.com/planning_wellnessLinkedIn: https://www.linkedin.com/company/planning-wellness/Call to ActionIf you are ready to build a brand that attracts, connects, and converts, explore Branding by Jo at www.brandingbyjo.comHashtags#branding #personalbranding #businessgrowth #brandstrategy #womeninbusiness #brandedimpactpodcast #brandclarity #visibilitystrategy

If your business is growing but your brand still feels disconnected, this episode is for you.In this episode of The Branded Impact Podcast, Jo sits down with Lisa Lord, branding expert, marketing photographer, and founder of LiLo Photography and Branding, to talk about what actually drives brand growth, visibility, and revenue.With over 15 years of experience, Lisa shares how personal branding is not just about looking polished. It is about building trust, attracting aligned clients, and creating a brand that works for you.One of the most powerful takeaways from this conversation:Your face makes you money.Inside this episode, we break down what that really means and how showing up consistently can directly impact your ability to attract clients and scale your business.You’ll learn:How personal branding supports business growth and revenueWhy visibility is the missing piece for many entrepreneursThe biggest mistake female founders make when it comes to showing upHow to build trust faster through your brand presenceWhy branding is a must-have, not a nice-to-haveThis conversation will challenge how you think about your brand and help you see it as a strategic growth tool, not just a visual asset.If you are ready to stop blending in and start building a brand that reflects the level of business you’ve created, this episode will give you the clarity to move forward.Connect with Lisa Lord:Website: https://photolilo.comInstagram: https://www.instagram.com/lilophotographyandbranding/LinkedIn: https://www.linkedin.com/in/denverbrandingphotographer/Facebook: https://www.facebook.com/lilophotographyandbrandingPinterest: https://www.pinterest.com/LiLophotographyandbrandingPodcast: https://podcasts.apple.com/us/podcast/the-brand-believer-branding-marketing-faith-and/id1778109207Free Resource: Website Report Cardhttps://lilophotographyandbranding.myflodesk.com/report-card-podcastWork with Jo:If your brand no longer reflects the level of business you’ve built, it may be time for a strategic shift.Branding by Jo helps established women entrepreneurs align their brand, visuals, and positioning so they can attract higher-level clients, increase visibility, and scale with more ease.Learn more:https://brandingbyjo.com🎧 If this episode resonated, follow the podcast and share it with another entrepreneur who is ready to elevate their brand.

What if scaling your business did not require more hustle, more networking events, or more communities?In this episode of The Branded Impact Podcast, Jo Espejo sits down with Meghann Conter, Founder and CEO of The Dames, to talk about a different way to grow a business. Meghann shares her perspective on right scaling and why the depth of your relationships matters more than the number of rooms you are in.The Dames is a global business accelerator designed for six, seven, and eight figure women entrepreneurs who want to scale their businesses without sacrificing themselves in the process. Meghann explains why joining too many communities can actually create a relationship deficit instead of a strategic advantage.This conversation explores the power of curated connections, personal brand authenticity, and the importance of building deep relationships with the right collaborators and communities.If you are a woman entrepreneur who wants to grow your business with more alignment, stronger relationships, and less burnout, this episode will change how you think about scaling.What You Will Learn• Why scaling your business is about the quality of relationships, not the number of connections• The concept of right scaling and how it creates sustainable growth• Why joining too many communities can slow down your visibility and influence• How personal branding rooted in authenticity attracts aligned opportunities• Why relationships will always matter even in a world influenced by AIKey Topics Discussed• Scaling a business without hustle or burnout• The power of curated communities for women entrepreneurs• The importance of showing up authentically in your personal brand• Building social capital through meaningful relationships• How the right rooms can accelerate business growthMemorable Quote from the Episode"You can only grow professionally to the extent you are willing to grow personally."About Meghann ConterMeghann Conter is the Founder and CEO of The Dames, a global business accelerator for six, seven, and eight figure women entrepreneurs who are right scaling their businesses without sacrificing themselves.Through curated connection, strategic Think Tank Circles aligned to revenue stage, and high caliber collaborations, The Dames helps women leaders build credibility, sharpen strategy, and accelerate results while creating sustainable success.Connect With Meghann ConterWebsite https://www.thedames.coLinkedIn https://www.linkedin.com/in/meghannconterInstagram https://www.instagram.com/thedamescoFacebook https://www.facebook.com/TheDamesCoYouTube https://www.youtube.com/@thedamescoFeatured ResourceThe Dames Connect Experience https://www.thedames.co/roundtableConnect With Jo EspejoExplore Branding by Jo https://www.brandingbyjo.comFollow Jo on Instagram https://www.instagram.com/brandingbyjoAbout The Branded Impact PodcastThe Branded Impact Podcast is for women entrepreneurs who want to build bold, aligned brands that attract the right opportunities and support sustainable business growth.Hosted by Jocelyn Espejo, each episode features conversations with founders, experts, and leaders who share strategies, mindset shifts, and insights that help entrepreneurs elevate their brands and create meaningful impact.

What happens when your life, business or career looks successful on paper…but feels completely misaligned inside?In this episode of The Branded Impact Podcast, I’m joined by Kacie Lett Gordon, Co-Founder of IT ALL Media, for a raw conversation about identity shifts, corporate burnout, entrepreneurship, and the deeper work behind personal brand alignment.This is not a tactics episode.This is about the internal foundation that determines whether your business feels expansive… or exhausting.If you’re a high-achieving woman who has:Outgrown the version of success you once chasedHit revenue milestones but still felt restlessBuilt a brand that looks polished but doesn’t fully reflect who you areWondered whether you need to pivot againThis episode will challenge and affirm you at the same time.Because burnout doesn’t start with overwork.It starts with misalignment.In This Episode, We Discuss:Why scaling isn’t always the goal — sustainability might beThe hidden cost of copying other entrepreneurs’ branding strategiesHow misalignment shows up energetically in your contentWhy your top two values should drive every business decisionThe Inward → Outward → Onward framework for aligned growthRedefining ambition without abandoning driveKey TakeawaysYour personal brand is not your logo, it’s your lived story.Alignment creates consistency. Misalignment creates resistance. If your power feels shaken, a core value is being violated.Sustainable businesses are built around capacity, not ego.You can pivot without failing.Timestamps00:00 Identity shifts and corporate leadership07:10 The power of defining your values18:19 Alignment vs burnout33:04 Authenticity in branding36:02 Practical steps to identify your top values39:01 Self-mastery and entrepreneurshipConnect with Kacie Lett Gordon🌐 https://itallmedia.co🔗 LinkedIn: Kacie Lett Gordon🎙 IT ALL Media + “Fuck It All” PodcastReady to Build a Brand That Feels Like You?If this episode resonated, it may not be a marketing problem.It may be an alignment problem.Explore Branding by Jo at: www.brandingbyjo.comBecause when your brand reflects who you truly are, success doesn’t require sacrifice.

How to Build a High-Retention Team as a Woman CEO featuring Wendy Sellers, The HR Lady® on The Branded Impact PodcastYou can grow your brand. But can your leadership grow with it?Many women entrepreneurs focus on visibility strategy, content that converts, and scaling their business, yet overlook the one factor that directly impacts retention, culture, and revenue: mentorship and intentional leadership.In this episode of The Branded Impact Podcast, Jo Espejo, Founder of Branding by Jo, sits down with Wendy Sellers, known as The HR Lady®, to explore how training, mentoring, and structured hiring practices shape long-term business growth. Together, they unpack the connection between leadership development and brand authority, and why companies that invest in mentorship outperform financially.This conversation is especially powerful for women-led businesses building teams, refining their brand strategy, or preparing for their next level of growth. You will walk away with practical insights you can apply immediately to strengthen retention, clarify expectations, and align your internal systems with your external brand presence.In this episode, you will learn: • Why mentorship significantly increases employee retention • How to use company values as a hiring and performance roadmap • The role personality styles play in communication and leadership • Why training upfront reduces costly turnover • How branding and SEO build authority and long-term visibilityIf you are serious about scaling your business, strengthening your CEO mindset, and building a team that supports your brand clarity and growth, this episode is for you.Tune in and start building a brand and leadership strategy that lasts.Guest ResourcesWebsite: thehrlady.comLinkedIn: Wendy Sellers, The HR Lady®Explore Branding by Jo at www.brandingbyjo.com

Have you been second-guessing a pivot in your business?Holding back your message?Following branding strategies that look good but do not feel like you?Your intuition is not separate from your business strategy. It may be the most powerful brand clarity tool you have.In this episode of The Branded Impact Podcast, Jo Espejo, Founder of Branding by Jo, sits down with Brittany Carmichael, psychic medium, transformational coach, luxury retreat host, and founder of The World by Britt. Together, they unpack how intuition, identity shifts, and authenticity directly impact personal branding, visibility strategy, and long-term business growth for women entrepreneurs.Brittany shares her evolution from luxury salon owner to spiritual mentor and retreat host, and how staying aligned with her authentic self shaped her brand authority. Jo connects those lessons to what many successful founders experience as they scale: fear of change, pressure to follow trends, and the struggle between strategy and alignment.If you want a personal brand that feels powerful, magnetic, and true to who you are, this conversation will challenge you to trust yourself more.In this episode, you will learn:How intuition can become a strategic advantage in businessWhy authenticity accelerates brand authority and visibilityHow identity shifts signal your next level of growthWhat to do when marketing advice does not feel alignedHow to create branding and content that converts because it sounds like youWhy mindset and strategy must work together for real business growthThis episode blends mindset, personal branding, and visibility strategy into one powerful conversation designed for women founders ready to scale with clarity and confidence.🎙 Connect with Brittany:Website: https://brittneycarmichael.comInstagram:@theworldbybritLinkedIn: Brittney CarmichaelFacebook: @BrittneyCarmichaelPinterest: Brittney CarmichaelExplore Branding by Jo at www.brandingbyjo.com

If failure has been making you question your credibility, this episode will shift your perspective fast. Visibility and authority are not built by getting everything right. They are built through clarity, consistency, and the willingness to learn in public.In this episode of The Branded Impact Podcast, host Jo Espejo, Founder of Branding by Jo, is joined by Jody Layne, Co-founder and CEO of Accelerated Medical Practices. Jody shares how she helped scale a clinic from $500,000 to $4.2 million and why business growth is a compound effect, not a single moment. Together, Jo and Jody break down what it really takes to build authority through experience, create a visibility strategy that matches your business goals, and stop treating sales like something to fear.This conversation is especially valuable for women entrepreneurs who are building their personal brand, navigating inconsistent leads, or feeling pressure to do every marketing tactic at once. You will walk away with a clearer framework for what to focus on first, how to show up as the face of your brand, and how to create marketing that converts without sacrificing authenticity.In this episode, you will learn:How to reframe failure as a growth strategy that strengthens your authorityWhy niching down can create faster momentum and clearer positioningHow to build visibility based on your business outcome, not what you “should” doWhy sharing your knowledge builds credibility and trustHow to shift your mindset so selling feels like servingWhy email marketing still works and how strong subject lines drive engagementTune in to hear the full conversation and start building a brand rooted in clarity, confidence, and real authority.Guest Links:Website: Accelerated Medical PracticesLinkedIn: Jody Beth LayneInstagram: @AcceleratedMedicalPracticesFacebook: @AcceleratedMedicalPracticesYouTube: @AcceleratedMedicalPractices🎁 Free Resource:Access the Accelerator for FREE: https://accelerator.acceleratedmedicalpractices.com/Explore Branding by JoLearn more about brand alignment, authority-led visibility, and strategic growth at:👉 https://www.brandingbyjo.com🎧 Listen on Spotify

Branding builds trust. PR builds reach. Most women entrepreneurs need both, but do not always know how they work together.In this episode of The Branded Impact Podcast, host Jo Espejo, Founder of Branding by Jo, sits down with Alessandra Polina, Founder of Quotable Media Co., to break down the real difference between branding and public relations and how women-led businesses can use both to grow visibility, confidence, and sales.Alessandra shares her journey from starting a PR business straight out of college to rebranding into a full media company, along with the mindset shifts required to scale beyond yourself. Together, Jo and Alessandra discuss why a polished brand matters more than ever, how PR helps you reach new audiences, and why podcast guesting is one of the most effective and accessible PR strategies for women entrepreneurs.If your brand looks good but growth still feels capped, this conversation will help you understand what might be missing and how to build visibility that actually converts.The difference between branding and PR and why both matter.When women entrepreneurs should start investing in PRHow branding impacts trust, confidence, and decision makingWhy podcast guesting is a powerful PR entry pointHow to turn visibility into authority and aligned clientsGUEST LINK:Website: ⁠Qoutable Media Co⁠LinkedIn:⁠ Alessandra Polina⁠Instagram: ⁠Alessandra Polina⁠Free 30 Minute Visibility Strategy Session🎧 Tune in to learn how to stop blending in and start being recognized.In this episode, you will learn:🔗 Learn more about Branding by Jo at⁠ www.brandingbyjo.com

Branding Is Connection: Build Trust with Your Voice & Visuals with Katie Test DavisHost: Jo Espejo, Founder of Branding by JoGuest: Katie Test Davis, Founder & CEO of Forthright AdvisingYou can have the best offer in the world, but if your brand doesn’t resonate, people won’t engage. In this episode, Jo sits down with communication strategist Katie Test Davis to unpack why branding is connected, how ethical storytelling builds trust, and why your email list (not the algorithm) is one of your most powerful assets.SummaryKatie shares how Forthright uses brand voice, brand photography, and data-driven marketing to build trust with child- and family-focused nonprofits. Jo and Katie talk about email marketing, consistent visibility, imposter syndrome, ethical storytelling, and how to stay relevant as SEO evolves into AI search.Key Topics CoveredBranding as connection (not just visuals or a logo)Visual storytelling and why “the face behind the brand” mattersEmail marketing as the most reliable channel you can ownConsistency + repetition to build trust (without burning out)Ethical storytelling, consent, and confidentialityData-driven marketing: open rates, impressions, and simple testingWhat You’ll LearnHow to build trust fast when your visuals and voice match your valuesWhy email lists protect your audience from algorithm changesWhat to track monthly to make smarter marketing decisionsHow to tell stories that establish credibility without oversharingWhat “next level” visibility looks like with AI search and modern SEOChapters00:00 The Power of Authentic Branding02:59 Visual Storytelling in Branding05:01 The Importance of Email Marketing07:05 Owning Your Audience: The Value of Email Lists08:01 Building Trust Through Consistency10:11 Establishing Credibility and Expertise12:31 Sharing Personal Stories to Connect14:23 Overcoming Imposter Syndrome in Branding18:21 Taking Ownership and Leadership20:10 Ethics in Storytelling21:07 Establishing Personal Brand and Confidentiality22:29 Data-Driven Marketing Strategies26:47 Navigating AI and SEO for Future Success28:32 Authenticity and Branding in Business30:31 Building Client Relationships Through Value37:05 OutroGuest Links🌐 Website: https://www.forthrightadvising.com📩 Email List: https://www.forthrightadvising.com/subscribe💼 LinkedIn: https://www.linkedin.com/in/katietest✨ Explore Branding by Jo at → www.brandingbyjo.com

How Brand Experience Scales a Business Without AdsHost: Jo Espejo, Founder of Branding by Jo Guests: Meredith Heller & Jessica Lindsay, Co-Founders of Prospect EventsWhat does it take to build a global events company rooted in brand experience, strategy, and trust, especially during uncertainty? In this episode of The Branded Impact Podcast, Jo Espejo sits down with Meredith Heller and Jessica Lindsay of Prospect Events to explore how intentional branding, relationships, and client experience fueled their growth across 35+ countries. If you’re a woman entrepreneur scaling a service-based business, this conversation is packed with insight.Short Episode SummaryMeredith Heller and Jessica Lindsay, founders of Prospect Events, share their journey from corporate event leaders to global founders producing high-impact experiences in over 35 countries. From branding and client experience to scaling a team and trusting your gut, this episode is packed with real-world insights for women building service-based brands rooted in trust and strategy.Key Topics DiscussedBranding beyond visuals: experience as strategyLeveraging your network to grow organicallyOvercoming fear in outreach and visibilityScaling a service-based business without burnoutHiring, boundaries, and protecting your brand experienceWhat You’ll LearnWhy brand experience matters more than marketing tacticsHow to build a referral-based business through trustWhat to consider before scaling your teamHow to define scope and set boundaries with clientsWhy trusting your gut is a leadership skillChapters00:00 The Birth of Prospect Events07:45 Navigating Branding & Marketing Strategies14:45 Building a Network & Client Relationships16:19 Overcoming Fear in Business Outreach18:14 Creating a Memorable Brand Experience23:12 Setting Boundaries & Defining Scope25:19 The Challenges of Scaling a Business29:23 Taking the Leap: Trusting Your Gut31:20 Future Aspirations & Growth Strategies33:00 OutroGuest Links🌐 Website: https://www.prospectevents.com📸 Instagram: Prospect Events💼 LinkedIn: Prospect Events🎧 Podcast: The Eventful PodcastExplore Branding by Jo at www.brandingbyjo.com

What if the year that didn’t go as planned wasn’t a failure, but an invitation? In this deeply personal solo episode, Jo Espejo reflects on pivots, pauses, and the quiet nudges that lead us back into alignment. If you’re closing out the year feeling reflective, uncertain, or ready for what’s next, this conversation will meet you right where you are. If this year didn’t go the way you planned, this episode is for you.Episode Title: You’re Not Behind. You’re Becoming | A Year-End Reflection for Women EntrepreneursIn This Episode, We Cover:In this solo episode of The Branded Impact Podcast, host Jo Espejo, founder of Branding by Jo, shares a powerful year-end reflection on business growth, personal branding, mindset, and alignment. Jo opens up about navigating a season of pivots, unmet goals, and identity shifts, and why those moments don’t mean you’re behind, but becoming.Rather than teaching strategy or frameworks, this conversation invites you to pause, reflect, and listen to the quiet nudge many women entrepreneurs feel when it’s time to realign their business, brand, and energy. If you’re closing out the year feeling uncertain, reflective, or ready for what’s next, this episode will remind you that clarity often comes through experience, not hustle.You’ll Walk Away With:Why a year that didn’t go as planned can still be successfulThe difference between being busy and being aligned in businessOutgrowing parts of your brand, business, or identityNavigating pivots after you’ve built momentum and credibilityWhy rest is part of a sustainable growth strategyHow listening to the “nudge” can save you time, energy, and burnoutA mindset shift around progress, timing, and successPermission to release what no longer fits, even if you’re good at itClarity around alignment vs. productivityReassurance that you’re not behind in your business journeyA grounded perspective as you move into the new yearEpisode Chapters00:00 Reflecting on the Year: A Personal Journey02:14 Embracing Change: The Power of Pivots04:19 Rest and Reflection: Preparing for the FutureAbout the HostJo Espejo is the founder of Branding by Jo, a brand strategy and visual storytelling agency helping women-led businesses align their visuals, messaging, and systems so they can show up confidently, sell with ease, and scale sustainably.Next Steps✨ Explore Branding by Jo: www.brandingbyjo.com 📩 Learn about Visual Brand Audits, Rebrand Intensives, and brand strategy support Subscribe & ShareIf this episode resonated, please subscribe, rate, and share it with another woman in business who might need this reminder today.

Knowing your numbers isn’t just about taxes, it’s about embodying the confidence, clarity, and leadership your brand needs from you. In this episode, Jo sits down with financial strategist and founder of A6FinBiz, Stacey Linderman, to explore the powerful link between financial clarity and brand alignment. If you’ve ever felt like you’re “driving in the dark” with your finances or your brand direction, this conversation will turn the lights on.The Confidence Equation: How Financial Clarity Elevates Your BrandHost: Jo EspejoGuest: Stacey Linderman, Founder of A6 Financial & Business Optimization (A6FinBiz)In this empowering and practical episode, Stacey breaks down the difference between accountants and CFOs, why financial literacy is essential for scalable success, and how numbers directly influence your brand, positioning, and the clients you attract. She shares real examples, honest lessons, and the branding pivots that helped A6FinBiz evolve to meet the needs of higher-level clients. A must-listen for women entrepreneurs ready to step into their CEO power with a brand rooted in clarity and confidence.Key TopicsWhat a CFO actually does and when your business is ready for oneHow financial clarity impacts confidence, decision-making, and brand directionWhy business owners often “fish in the wrong pond” with their brandingHow to identify money leaks and profitability gapsThe importance of customized financial strategies vs. cookie-cutter solutionsHow branding and financial leadership work hand-in-handWhat You’ll LearnHow to stop second-guessing your decisions and lead with clarityThe real difference between bookkeeping, accounting, and CFO servicesSigns that it’s time to bring financial leadership into your businessHow to reposition your brand to attract aligned, ready-to-invest clientsWhy financial clarity is the foundation of a confident, scalable brandChapters (Timestamps)00:00 — Introduction to Financial Clarity 02:28 — The Role of CFOs in Business Growth 03:59 — Understanding Financial Literacy 05:06 — Building Confidence Through Numbers 06:35 — The Importance of Tailored Financial Strategies 07:40 — Branding and Messaging Challenges 10:19 — Adapting to Client Needs 12:25 — The Power of Feedback and Iteration 14:36 — Conclusion and Call to Action 21:34 — Jo’s OutroGuest LinksWebsite: https://www.a6finbiz.com LinkedIn: https://www.linkedin.com/in/staceykaralinderman Instagram: https://www.instagram.com/a6finbiz Facebook: https://www.facebook.com/A6FinBiz Free Evaluation + Intro Call: https://www.a6finbiz.com/contact-usExplore Branding by Jo at www.brandingbyjo.com

Becoming is powerful… but the unbecoming? That’s where the breakthrough really happens. In this conversation, Jo Espejo and Frannie Foltz, Kingdom Communicator, speaker, podcaster, writer, and coach, peel back the layers on identity, calling, and what it truly looks like to let God lead your evolution. If you’re craving clarity, courage, or confirmation that you’re made for more, this episode will speak straight to your spirit.Episode TitleThe Art of Becoming (and Unbecoming) with Kingdom Communicator Frannie FoltzHost: Jo Espejo, Founder of Branding by Jo Guest: Frannie Foltz, Kingdom Communicator & Founder of Shine with FrannieShort Summary Frannie Foltz is on fire in this season, helping others ignite their gifts, embrace their quirks, and shine their God-given light with boldness. In this episode, she shares her journey from naturally losing 120 pounds to building a top 3% faith-based podcast and a personal brand rooted in authenticity, identity, and purpose. Together, Jo and Frannie explore the process of becoming and unbecoming, how to discern if something aligns with your calling, and why your voice, values, and story matter more than ever. You’ll walk away believing you are qualified, equipped, and called.Key Topics• The art of becoming and the necessity of unbecoming • What it means to be called, assigned, and equipped • Why authenticity is your brand’s greatest advantage • How personal brands accelerate trust, opportunity, and authority • Navigating fear, alignment, and spiritual nudges in business • Boldness, identity, and shining your light in a noisy world What You’ll Learn  • How to know if something aligns with your calling • Why unlearning is essential to becoming who you’re meant to be • How personal branding builds trust, authority, and opportunity • The power of authenticity in attracting aligned clients • Why your voice and gifts matter now more than everChapters 00:00 — Who are you without the titles 00:23 — Meet Frannie Foltz, Kingdom Communicator 00:50 — Weight loss, obedience, and discovering her purpose 02:21 — Calling vs. assignment: defining your God-given design 04:26 — Fear, readiness, and spiritual nudges 06:20 — Jo’s “Faith Over Fear” awakening 09:17 — Fulfillment > achievement 11:32 — Pivoting with purpose and clarity 12:58 — Becoming and unbecoming 14:39 — Values, presence, and alignment 15:58 — Purpose, calling, and seasonal assignments 18:21 — What unlearning really looks like 21:42 — A live clarity activation 23:28 — Identity beyond titles 24:36 — How to connect with FrannieGuest LinksWebsite: www.shinewithfrannie.com Instagram: https://www.instagram.com/shinewithfrannie Facebook: https://www.facebook.com/finallyfreewithfrannie Freebie: Gifts, Glitter & Gold Guide (DM Frannie to get the Guide)Signature Quote: “I love you to life!”One Thing She Wants You To Remember: You can do this. Nothing is impossible.Core Message: You are qualified. You are equipped. You are needed.✨ Explore Branding by Jo at www.brandingbyjo.com If you're ready to show up with clarity, confidence, and a brand aligned with your calling, I’d love to support you.

What actually builds trust in a high-touch service business, your branding, your mindset, or your client experience? In this powerful conversation, mediator and educator Tina Keyes breaks down her Kids-First approach to divorce mediation and shares how clarity, authenticity, and an abundance mindset helped her build a thriving impact-driven business.If you're a service-based entrepreneur who wants to attract aligned clients and create a reputation that speaks for you, this episode is your roadmap.✨ Short Episode SummaryJo sits down with Certified Family Mediator Tina Keyes to talk about branding, visibility, SEO strategy, client experience, and building a heart-driven business. Tina shares how she scaled Kids First Mediation, why abundance beats competition every time, and how service delivery is your brand.Key Topics CoveredWhy clarity in your business name instantly builds trustThe SEO strategies Google actually prioritizesHow to use video to build connection before clients ever meet youAuthenticity & energy alignment in service-based businessesAbundance mindset vs. scarcity mindsetWhy onboarding, communication, and service operations are brandingWhat You’ll LearnThe branding mistakes service providers often makeSimple SEO tactics that improve visibility without keyword stuffingHow to attract clients through trust, not tacticsHow to strengthen your client experience with systems + compassionWhy mindset and purpose are core to sustainable business growth⏱️ Chapters (Timestamps)00:18 – Meet Tina Keyes: Kids-First Divorce Mediator01:04 – What Divorce Mediation Really Looks Like01:40 – Why Kids-First Matters in Co-Parenting02:32 – The Problem with the Traditional Divorce System04:26 – Building the Kids First Mediation Network05:13 – Client Feedback & The Emotional Relief of Mediation06:04 – Fear, Uncertainty & The Role of a Neutral Mediator07:51 – Branding & Awareness: Helping People Find the Right Support08:06 – Why Her Business Name Dominates SEO10:32 – Visibility, Video & Building Instant Trust13:01 – Authenticity, Energy & Choosing the Right Mediator16:48 – Inside the Kids First Mediation Process18:03 – Collaboration Over Competition: Abundance in Business21:35 – Mindset, Ethics & Sustainable Business Growth23:06 – Pivoting for Impact & Expanding the Vision26:04 – Authenticity = Your Brand Advantage27:11 – Why Onboarding & Operations Matter for Trust29:16 – Human-First Client Experience in Hard Seasons31:20 – Values, Integrity & Showing Up for Clients33:26 – Where to Find Tina + Kids First Resources🔗 Guest Links• Website: floridadevorcemediation.com• Kids First Process: kidsfirstmediation.com• Automation Tool Mentioned: relay.appExplore Branding by Jo at www.brandingbyjo.com

If you’ve launched a podcast and now find yourself wondering “okay… now what?”, this episode is your playbook. 🎙✨Visibility strategist and CMO of PodToBook.ai, Adrienne Barker, MAS, breaks down how to turn your podcast into a visibility engine, a referral source, and even a published book, without adding more to your already full plate. We also talk mindset, intentionality, and why the word busy might be quietly killing your opportunities. Adrienne Barker, MAS+1In this episode of The Branded Impact Podcast, Jo and Adrienne dig into strategic podcasting, how to use your show to drive real business, build relationships, and repurpose your episodes into legacy content like books. You’ll hear practical ideas for monetization, sponsorship, and content repurposing, plus Adrienne’s favorite visibility and etiquette tips that make it easier for people to find, refer, and work with you.Using LinkedIn and podcasting together to make your brand more visibleTurning your podcast into a published book with tools like PodToBook.ai Adrienne Barker, MAS+1How to use your podcast as a referral source and client generatorStrategic monetization: sponsorships, platforms, and paid adsShifting from “busy” to intentional in your business and lifeMaking it easy for people to contact, refer, and book youWhy your podcast can (and should) be part of your sales and referral strategy, not just a passion projectHow to repurpose your existing episodes into books, blogs, emails, YouTube content, and moreSimple questions to ask guests that naturally open the door to potential collaborations or offersThe mindset shift from “I’m so busy” to “I’m being intentional”—and how that changes how people see youPractical etiquette tips that instantly make you easier to find, refer, and do business with00:00 – Introduction to Podcasting and Visibility Strategies03:32 – The Journey from Podcast to Book06:26 – Leveraging Podcasts for Business Growth10:57 – Maximizing Podcasting Efforts for Marketing Success14:18 – Finding Clarity in Podcasting Goals16:53 – Monetization Strategies for Podcasts17:09 – Differentiating Your Podcast in a Crowded Market19:56 – Intentionality in Business and Life25:33 – Building Connections and Professional EtiquetteWebsite: https://adriennebarker.com Adrienne Barker, MASLinkedIn: https://www.linkedin.com/in/adriennebarkermas LinkedInPodToBook.ai: https://podtobook.ai Adrienne Barker, MAS+1Book – Unscripted Brilliance (coming/available via her site) Adrienne Barker, MASReady for your brand to work harder than you do? ✨ Explore Branding by Jo at www.brandingbyjo.com

What if you could grow a profitable, fast-growing business and raise a family, without outside funding, a perfect business plan, or 80-hour weeks? In this episode, Jocelyn Espejo sits down with recruiter and founder Lisa Klapschinski to talk about building a “life-first” business in 15-minute increments, failing fast, and letting authenticity be your biggest brand asset.If you’ve ever told yourself you “need more time, money, or clarity” to start or scale, Lisa’s story will lovingly blow that excuse up.In this episode of The Branded Impact Podcast, Jo and Lisa walk through Lisa’s journey from corporate recruiter to founder of LMK Recruiting Solutions, a subscription-based recruiting firm serving manufacturing, logistics, and tech companies. Lisa shares how she started her company six months pregnant with no website, no investors, and just 15 minutes a day, while designing everything around the life she wanted as a mom and CEO.They dive into boundaries, client gut-checks, authenticity in branding, and why Lisa’s mantra, “Fail as fast as you can,” has been a game-changer for growth.Key TopicsBuilding a life-first business while raising a familyStarting with no funding, no website, and no formal planShifting from solopreneur to CEO with a teamWhy authenticity is your strongest personal brand differentiator“Fail fast” as a business and branding strategyBoundaries, gut checks, and saying no to misaligned clientsHow to start (or pivot) your business with what you have right now, even if it’s just 15 minutes a dayThe mindset shift from “I do everything” to “We’re a company and I have a team”Why showing your real life (kids, chaos and all) can actually strengthen your brand and trustHow to use “fail fast” to test offers, pricing, and models without overthinkingPractical ways to set boundaries and work hours so you don’t trade a 9–5 for 24/7 hustlingChapters & Timestamps00:00 – Building a Business with Resilience03:01 – The Journey of Starting LMK Recruiting Solutions05:43 – From Solopreneur to Business Owner08:51 – The Importance of Authenticity in Branding11:31 – Failing Forward: Embracing Mistakes14:40 – Navigating Client Relationships17:24 – Setting Boundaries and Work-Life Balance20:16 – The Power of Saying Yes23:12 – Final Thoughts and Key Takeaways34:57 – Outro: Make Your Branded ImpactGuest: Lisa Klapschinski, Founder & CEO of LMK Recruiting Solutions🌐 Website: www.lmkrecruiting.com💼 LinkedIn: https://www.linkedin.com/in/lisa-marie-klapschinski/📧 Email: lisa@lmkrecruiting.comSpecial Offer for Listeners:Mention The Branded Impact Podcast when you reach out and Lisa will gift you a 15-minute meet & greet to talk through your goals, hiring challenges, or growth plans and explore how she can support you.Explore Branding by Jo at www.brandingbyjo.com to align your visuals, messaging, and systems so you can show up, sell, and scale with confidence.

What if being selfish was actually the smartest move for your business? 💭In this episode, Jo Espejo, Founder of Branding by Jo, sits down with Shari Biery, Purpose & Well-Being Coach and creator of The C.A.L.M. Method™, to explore how women entrepreneurs can reclaim their energy, confidence, and clarity without guilt. Shari shares how putting yourself first isn’t selfish; it’s strategy. Together, they dive into mindset shifts, boundaries, and what it really means to build a brand that feels aligned and sustainable.🎙️ Full Show NotesIf you’ve ever felt like you’re giving everything to everyone: clients, kids, relationships, your business and still running on empty, this conversation is your permission slip to slow down. In this episode of The Branded Impact Podcast, host Jo Espejo and guest Shari Biery unpack the powerful connection between personal wellbeing and brand success. Shari is a Purpose & Well-Being Coach, author of It’s Your Turn, and founder of Alive with Purpose Health & Life Coaching. After twenty years as a military spouse constantly reinventing herself with each move, Shari reached a breaking point. Her husband’s retirement became her wake-up call — and his words, “Now it’s your turn,” sparked a complete transformation.Through that journey, Shari created the C.A.L.M. Method™, a framework designed to help midlife women rebuild clarity, confidence, and energy after years of putting themselves last. The four pillars, Clarity, Awareness, Listening to your body, and Mindset, form a roadmap for women ready to show up differently, both in life and in business.Jo and Shari explore what happens when we finally stop equating productivity with worth and start leading from a place of alignment. Because when your energy is grounded, your brand becomes magnetic.💡 Key Themes You’ll Hear:It’s not selfish, it’s strategy. Fueling yourself first creates focus, confidence, and better leadership.The language you use shapes your mindset. Shift from “I should” to “I get to.”Rest is not wasted time. It’s a possibility-generating activity that fuels creativity and clarity.Boundaries are brand strategy, they define your values and your energy.Slowing down often leads to faster growth.🧭 What You’ll LearnHow to align your energy and business strategy for sustainable successWhy clarity builds confidence and confidence builds trustHow resentment shows up when you don’t ask for what you needWays to add “snack-size” self-care moments into your workdayHow to shift from doing it all to leading with purpose⏱️ Chapters00:00 — Reclaiming Energy and Confidence05:27 — The Journey of Self-Discovery11:52 — Shifting Mindsets: From Should to Get To17:57 — The C.A.L.M. Method™: Clarity and Awareness23:13 — Rest as a Possibility-Generating Activity27:04 — Building a Supportive Network29:52 — The Importance of Slowing Down32:35 — Embracing Chaos and Finding Clarity35:59 — Prioritizing Self-Care and Intentionality41:01 — Communication, Boundaries & CollaborationAbout Shari BieryShari Biery is a Purpose & Well-Being Coach, speaker, and author of It’s Your Turn. She empowers women to reclaim their energy, identity, and confidence through her signature C.A.L.M. Method™ helping them move from burnout to balance with clarity, awareness, and aligned action.Connect with ShariWebsite → sharibiery.comFree Guide → 5 Strategies to Make Yourself a PriorityInstagram → @sharibieryLinkedIn → Shari Biery🎙 About The Branded Impact PodcastHosted by Jo Espejo, founder of Branding by Jo, The Branded Impact Podcast helps women entrepreneurs build bold, strategic brands that attract, connect, and convert, without the burnout. 🎧 Listen to more episodes → The Branded Impact PodcastJo’s Final TakeawayYour brand reflects what you’ve reclaimed. When you stop labeling rest, clarity, or boundaries as selfish and start seeing them as strategy, you become the kind of leader your business and your life truly need.

Summary What happens when your values guide every business decision? In this heartfelt episode, Jo Espejo sits down with Annamarie Fernyak to talk about pivoting with purpose, integrating mindfulness into leadership, and building brands that honor authenticity. From community development to classroom mindfulness, Annamarie shares how clarity of mission and compassion can ripple through families, schools, and entire communities.Key Topics CoveredDiscovering your core values and using them as a compass for business pivotsBuilding community-driven brands that reflect your missionTranslating your message for diverse audiences — schools, parents, and librariesBalancing self-compassion with service as a woman founderKnowing when and how to outsource to stay in your zone of geniusWhat You’ll LearnWhy alignment with your values makes decision-making easierHow to build a brand that grows with youWays to communicate authentically across different marketsWhy self-compassion isn’t selfish and how to practice it dailyHow to recognize the right moment to get help and scale sustainablyChapters 00:00 The Journey to Mind Body Align 07:28 Navigating Values and Authenticity 16:46 The Role of Community in Brand Development 21:52 Understanding Diverse Demographics in Marketing24:10 Branding Strategies for Different Markets 27:16 The Importance of Language in Marketing 32:17 Leveraging Team Strengths and Unique Abilities 38:35 Outsourcing: When and How to Do ItFeatured Guest Links:Annamarie Fernyak, Annamarie Fernyak, Founder & CEO of Mind Body Align, author of Right Side of HappinessWebsite: https://mindbodyalign.com Book: Right Side of Happiness (also available on Amazon) LinkedIn: linkedin.com/in/amfernyak Instagram: @mindfullyannamarie Facebook: Email: annamarie@mindbodyalign.comHost Details: Ready to align your visuals and strategy so your brand attracts, connects, and converts? Explore Branding by Jo at www.brandingbyjo.com.Instagram: @brandingbyjo