The Pet Photographers' Journal

Feeling overwhelmed by scattered systems, lost inquiries, and clients who ghost before booking? You're not alone. In this episode, systems strategist Colie James breaks down exactly how to build a client experience that runs on autopilot while still feeling personal and professional.Colie is a Dubsado Certified Specialist, HoneyBook Educator, and the host of Business-First Creatives podcast. After spending 12 years as a family photographer, she discovered her passion for helping creative service providers streamline their businesses through automated systems and workflows.In this comprehensive conversation, we cover the entire journey of building client experience systems that actually work. From deciding when to invest in your first CRM to creating automated workflows that still feel personal, Colie breaks down the exact strategies she's used to help hundreds of photographers book more clients while working less.We dive into the nitty-gritty: which CRM to choose and why, the three microsystems you need to build first, how to create a booking process that converts in minutes instead of days, and the secret to writing client emails that build trust instead of confusion. Colie also shares her 3 P's framework for client communication and explains the "confidence loop" and why keeping clients informed at every step is the key to preventing ghosting and increasing bookings.If you've ever felt like you're drowning in admin work, losing track of where clients are in your process, or watching potential bookings slip away because your systems are too complicated, this episode will give you a clear action plan to fix it.Whether you're just starting out or you've been photographing for years with messy backend systems, you'll walk away knowing exactly what to implement first and how to build a client experience that books itself.Key Takeaways:When to Invest in a CRMThe moment you can afford $40/month and have worked with about 5 clients, you should startWhy building systems early prevents overwhelm as your business growsThe hidden cost of scattered information across multiple platformsChoosing the Right CRMColie's top two recommendations: Dubsado and HoneyBook for photographersHow to decide between platforms based on your business needsWhy starting with something is better than waiting for the "perfect" choiceThe 5-Minute Booking ProcessWhy making it easy for clients to book quickly dramatically increases conversion ratesThe three essential components: service selection, contract signing, and paymentReal results: clients reporting their fastest bookings ever after implementing this systemThe Three Essential MicrosystemsInstant inquiry response: What to include and why it mattersBooking proposal: How to present your offer in a way that builds confidenceConfirmation email: Setting expectations and creating...

If you feel like you know what you should be doing in your business...but your calendar is still empty, this episode is for you.In this solo episode, I speaks directly to one of the most common and frustrating patterns I see after coaching pet photographers.You’re not lacking information. You’re stuck between knowing and doing.Between consuming content and seeing results.Between trying “all the things” and still feeling like nothing sticks.I share real conversations from inside my community, reflections from my own journey building my business while working full time, and the uncomfortable truth about the hidden cost of staying stuck.This isn’t about finding a magic strategy.It’s about building a system you can actually follow.If you’ve been stuck consuming content, second guessing yourself, or hoping something will finally click, this episode is your wake up call.You don’t need more information.You need a plan you’ll actually implement.Join the Consistent Bookings WorkshopWHAT'S INSIDE THE WORKSHOP:Workshop 1 (29 Jan): The FoundationWe'll identify your ideal client, craft messaging that attracts them,Workshop 2 (5 Feb): The Marketing PillarsStrategic Campaign Planning, pillars and identify which suits your business bestWorkshop 3 (12 Feb): The SystemLearn to map out your next 90 days of marketing prioritiesPlus you get:• Ideal Client Clarity Toolkit with custom ChatGPT bot• Brand Compass Custom GPT for writing in your voice• 12-Month Marketing Calendar Template• 3 Weeks Voxer Access (6 weeks if you join before 9am tomorrow)• Pre-Workshop Prep Kit• Private community access• 30-day money-back guaranteeINVESTMENT:$529 USD or $790 AUDPayment plans available: 3 payments of $210 USD or 3 payments of $314 AUDSIGN UP NOW💬 Join the Pet Photographers’ CollectiveIf you want to sign up for the workshop, join the Pet Photographers' collective, it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:Practical marketing tipsBusiness lessons and mindset shiftsFree resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? ⁠Apply here⁠📲 Connect with InaInstagram: @inaj.thepetphotoceoEmail: ina@inajphotography.comMentoring & Coaching for Pet Photographers: Learn More

What do you do when you've been in business for 13 years, you can take beautiful photos, but you just can't seem to get the clients? Do you give up, or do you get help?In this honest and vulnerable episode, Sydney-based dog and equine photographer Allira Fontana shares her journey from event photography burnout to building a sustainable private session business. Allira opens up about the moment she nearly threw in the towel, the game-changing decision to invest in business coaching with Mark Rossetto, and why the old "do free sessions for a few months" approach simply doesn't work anymore.If you've ever felt stuck in your business, struggled with marketing, or questioned whether you should keep going, this episode is for you.In This Episode, You'll Learn:How to know when it's time to invest in business coaching (and how to find the right coach for you)Why marketing was the missing piece in Allira's business puzzleThe importance of finding accountability partners in your photography journeyHow to navigate burnout without giving up on your dreamWhy it's okay to pivot, pause, or change direction in your businessThe real timeline for building a profitable pet photography business (spoiler: it's not 3 months)About Allira Fontana:Allira Fontana is a Sydney-based dog and equine photographer with almost 13 years of experience in the industry. After starting with event photography and experiencing significant burnout, Allira pivoted to private sessions and invested in business coaching that transformed her approach to marketing and client acquisition. She's passionate about supporting other photographers on their journey and is an accountability partner to Ina.🔗 Connect with AlliraInstagram: @allirafontanaphotographyWebsite: https://www.allirafontana.com/Allira's Social Media Pet Photographers Facebook GroupJoin the Consistent Bookings WorkshopWHAT'S INSIDE THE WORKSHOP:Workshop 1 (29 Jan): The FoundationWe'll identify your ideal client, craft messaging that attracts them,Workshop 2 (5 Feb): The Marketing PillarsStrategic Campaign Planning, pillars and identify which suits your business bestWorkshop 3 (12 Feb): The SystemLearn to map out your next 90 days of marketing prioritiesPlus you get:• Ideal Client Clarity Toolkit with custom ChatGPT bot• Brand Compass Custom GPT for writing in your voice• 12-Month Marketing Calendar Template• 3 Weeks Voxer Access (6 weeks if you join before 9am tomorrow)• Pre-Workshop Prep Kit• Private community access• 30-day money-back guaranteeINVESTMENT:$529 USD or $790 AUDPayment plans available: 3 payments of $210 USD or 3 payments of $314 AUDSIGN UP NOW💬 a...

What actually makes a pet photography business sustainable long term?In this episode, Ina sits down with Tatum from The Social Dog Company for a raw, honest conversation about what it really takes to build a profitable pet business without burning out or relying on paid ads.Tatum shares her journey from running dog-friendly events and rescue fundraisers to rebuilding her business from absolute rock bottom and growing a multi six-figure marketing company serving pet businesses around the world. This isn’t a highlight reel. It’s a real look at resilience, business models, and the unglamorous work that actually moves the needle.Together, they unpack why so many talented photographers struggle to book clients, why “just posting on Instagram” isn’t a strategy, and how simplifying your offer and messaging can completely change how people respond to your business.This episode is a must-listen if you’ve ever felt stuck, overwhelmed by marketing, or frustrated that your work isn’t translating into consistent bookings.💡 In this episode, we talk about:Why incredible photography alone doesn’t build a successful businessThe biggest mistake pet photographers make with marketingWhy organic marketing foundations matter before running adsHow to stop confusing potential clients with too many offersWhat “hustle” actually means in the early stages of businessWhy going viral doesn’t always help your businessHow to attract the right clients instead of more followersThe difference between awareness, consideration, and conversionWhy email marketing still outperforms social media for salesHow to think like a business owner, not just a creative🛠️ Practical takeaways you can apply straight away:Simplify your offers and sell one core service clearlyUse stories to sell through pain point, solution, and outcomeStop waiting until everything feels perfect before putting yourself out thereFocus on consistent action instead of chasing quick winsBuild marketing systems that support your life, not consume it🔗 Connect with TatumInstagram: @thesocialdogcompanyWebsite: https://www.thesocialdogcompany.comTatum also offers free social media audit and regularly runs practical social media challenges for pet business owners who want better visibility and clearer messaging.💬 a...

Welcome to Season Two:A New Season, A Clearer Focus: How I’m Approaching 2026Season Two of The Pet Photographers’ Journal is officially here.In this solo episode, Ina kicks off 2026 with a grounded, honest reset for pet photographers who want more clarity, more momentum, and a business that actually supports their life.Ina shares what she’s seeing across the industry, what the data is telling us, and where photographers should focus their energy this year. This isn’t about doing more. It’s about doing what works.If 2025 felt noisy, overwhelming, or unpredictable, this episode will help you cut through the chaos and start the year with intention.🧭 Inside this episode, we cover:The state of the photography industry heading into 2026Why the technical side of photography is easier than everWhy the business side feels harder and noisierWhat industry reports are revealing about revenue, client behaviour, and sustainabilityHow to actually win in 2026Why connection and client experience matter more than gear or trendsWhat photographers doing In-Person Sales (IPS) are earning compared to digital-only studiosWhy print is far from dead and how it continues to drive long-term revenueTwo simple January action steps to build momentumThe Friction-Free Client Audit How to secret shop your own website and remove the small points of friction that quietly kill bookings.The Warm Circle Wake-Up Why your next bookings are likely already in your world and how three short voice notes can restart engagement without selling.How to choose the right level of support for where you’re atThe difference between needing a roadmap, a reset, or an engineWhen to plan, when to refine, and when to take actionWhy predictable bookings come from systems, not algorithmsWord of the Year AI Prompt💬 Join the Pet Photographers’ CollectiveIf you want to sign up for the workshop, join the Pet Photographers' collective — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → a...

It is officially the Season Finale! Whether you are wrapping presents, driving to visit family, or taking a well-deserved break, join me, Ina for this short, special solo episode to wrap up 2025.In this episode, I pull back the curtain on my first full year of coaching. From the surprise success of launching The Pet Photographers Journal after the closure of The Pet Photographers Club, to the very real battles with imposter syndrome, this is an unfiltered look at what it takes to grow.Plus, we celebrate YOU. I break down the incredible Spotify Wrapped stats that made this show an "Instant Hit," reveals the most-played episode of the year, and I share exactly what is coming up in January 2026 (including something you won't want to miss).A Personal Note from Ina: "Thank you to the 6 superfans who had this show as their #1 podcast this year, and to everyone who has listened, shared, and reviewed. I’m taking a short break to be with family in Bali, but I’ll see you in January for an incredible 2026!"Review & Subscribe: Don't miss the 2026 season launch! Subscribe and leave a review to help other pet photographers find the show.💬 Join the Pet Photographers’ CollectiveIf you want to sign up for the workshop, join the Pet Photographers' collective — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? ⁠Apply here⁠📲 Connect with InaInstagram: @inaj.thepetphotoceoEmail: ina@inajphotography.comMentoring & Coaching for Pet Photographers: Learn More

This episode is a deep, honest look at what it really takes to run a photography business with multiple moving parts.I’m joined by equine and pet photographer Louise Sedgman, who has spent more than a decade refining a business that holds two very different models at once. High-volume seasonal Santa sessions, and slow, boutique fine-art equine portraiture.We talk through how her Santa sessions evolved over 11 years, from unstructured walk-ins and four-hour queues to a mostly smooth, booked system photographing over a thousand families each season. Louise shares the practical decisions she made around pricing, bookings, team support, client education, and workflow to make that volume manageable.But this conversation goes further than Santa sessions. We also dive into her equine work, in-person sales process, pricing expectations, lead generation through trade shows, and why boundaries became non-negotiable after experiencing burnout.This episode is for photographers navigating growth, complexity, and energy management. If you’re trying to balance income, creativity, and sustainability without pretending it’s easy, Louise’s story will resonate.Key TakeawaysA single business can hold both high-volume and boutique workSystems and education matter more as volume increasesPricing clarity filters the right clients before the sessionBurnout leads to better boundaries, not failureSustainable growth comes from refining, not constantly adding✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? ⁠Apply here⁠📲 Connect with InaInstagram: @inaj.thepetphotoceoEmail: ina@inajphotography.comMentoring & Coaching for Pet Photographers: Learn More💬 Join the Pet Photographers’ CollectiveIf you love this podcast, you’ll love the conversations happening inside the Pet Photographers’ Collective on Skool — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1

This episode is your gentle reset before we step into a brand new year. If you’ve been feeling the pressure of feast-or-famine bookings, uncertainty around pricing, or the constant juggle between loving the art and dreading the business side… you’re not alone. So many pet photographers have lived the same roller coaster, and this conversation will help you step off it.In this episode I walk you through the real work of reviewing your year without judgement, finding the lessons inside both the wins and the flops, and using that clarity to plan a more profitable, joyful 2026. You’ll hear about the marketing habits that keep photographers stuck, the mindset patterns that drain confidence, and the small shifts that create a completely different business year.If you want 2026 to feel more consistent, calm, and profitable, this episode will help you take those first steps with clarity and confidence.💬 Join the Pet Photographers’ CollectiveIf you want to sign up for the workshop, join the Pet Photographers' collective — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1 ✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? ⁠Apply here⁠📲 Connect with InaInstagram: @inaj.thepetphotoceoEmail: ina@inajphotography.comMentoring & Coaching for Pet Photographers: Learn More

Today’s guest is Jodie Humphries, a pet-obsessed SEO specialist and freelance copywriter who helps pet businesses connect with the dog parents searching for them. She blends her background in SEO with her lived experience as a devoted dog mum to Wally, bringing a unique understanding of what pet owners actually want to read, search for, and buy.In this episode, we walk through her Simple SEO Method and how pet photographers can start improving their organic search presence without feeling overwhelmed. Jodie explains the role of keywords, why structure matters more than ever, and how to use intentional blogging to educate clients before they enquire.She also shares three actionable SEO steps any photographer can implement in the next 30 days:• Start blogging consistently using FAQs and client questions• Review and improve the copy on your core pages• Use a pre-publish checklist for headings, metadata, links and alt textStay through to the end for something special. Jodie shares her story as a pet photography client who entered through a free session giveaway. She walked in thinking, “I’ll just take my free print.” She walked out with thousands of dollars in artwork… multiple times. Her insight is pure gold for anyone doubting whether giveaway campaigns can attract high-value clients.About JodieJodie is a dog mum, SEO expert and freelance pet copywriter based on the NSW Central Coast. She helps pet brands and service providers grow through SEO-friendly content, keyword research, blog strategy and messaging that speaks directly to pet parents. She blends data, SEO best practice and genuine connection to help pet businesses get found and trusted online.Website: https://jodiehumphries.com/Instagram: @jodielhwriterLink to Jodie’s SEO-friendly pre-publish checklist:https://jodiehumphries.com/free-seo-checklist-for-pet-businesses/✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? ⁠Apply here⁠📲 Connect with InaInstagram: @inaj.thepetphotoceoEmail: ina@inajphotography.comMentoring & Coaching for Pet Photographers: Learn More💬 Join the Pet Photographers’ CollectiveIf you love this podcast, you’ll love the conversations happening inside the Pet Photographers’ Collective on Skool — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1

What separates the photographers who stay consistently booked from those who struggle month to month?In this episode, Ina sits down with Andrew Hellmich, host of the legendary PhotobizX Podcast and one of the most respected voices in the photography business world. After more than 600 interviews, Andrew has seen the patterns, the pitfalls, and the powerful habits that set successful photographers apart.They dive into what’s actually working right now in 2025, why so many photographers overcomplicate marketing, and the surprisingly simple strategies that consistently generate more bookings, higher sales, and better clients.Andrew also shares his insights on:Why the fastest-growing photographers are willing to get people in front of their camera for freeHow to turn cold interest into paid clients through an intentional processWhat most photographers misunderstand about pricing and perceived valueThe difference between “busywork” and revenue-generating activityHow high-performing studios nurture relationships and create repeat clientsWhy photographers must prioritise experience over perfectionIna and Andrew also unpack the psychology behind offers, the power of connection, and why real growth comes from showing up and serving, not shouting louder online.Whether you’re a pet photographer or any portrait photographer wanting more consistency, this episode is packed with clarity, strategy, and mindset shifts you can implement straight away.About Andrew HellmichAndrew Hellmich is a wedding and portrait photographer who built a thriving business in the Central Coast of NSW. He’s the host of PhotobizX, one of the most influential photography business podcasts in the world, interviewing hundreds of industry leaders and uncovering what truly works for photographers wanting profitable, fulfilling businesses.PhotoBizX Podcast: https://photobizx.comPhotoBizX Premium Membership Tria: http://photobizx.com/tryFacebook: https://facebook.com/photobizxBlack Friday Offer http://photobizx.com/blackfriday✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? ⁠Apply here⁠📲 Connect with InaInstagram: @inaj.thepetphotoceoEmail: ina@inajphotography.comMentoring & Coaching for Pet Photographers: Learn More💬 Join the Pet Photographers’ CollectiveIf you love this podcast, you’ll love the conversations happening inside the Pet Photographers’ Collective on Skool — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → a...

What does it really take to run a profitable, sustainable photography business, one that still feels creative and fun?In this episode, Ina chats with Annemie Tonkin, photographer, educator, and founder of This Can’t Be That Hard, about the business strategies that actually work and why success isn’t just about talent, but about understanding how to think like a business owner.They dive into what’s working right now in a changing economy, how to bring creativity into your business strategy, and why photographers should stop trying to “get it right” and instead focus on consistent action. Annemie also shares how her Membership Model transformed her photography business, creating predictable income and stronger client loyalty and how any photographer can adapt it, even with in-person sales.Plus, they explore how AI can support creativity instead of replacing it, and what to do if you’ve been resisting new technology (hint: it’s time to get curious).💡 Highlights:Why the photographers who thrive long-term focus as much on business as they do on their craftHow to build a membership model that creates recurring incomeThe creative “white space” habit that sparks your best business ideasUsing AI to enhance your creative process (without losing your voice)The importance of fresh ideas, novelty, and attention in a crowded marketWhy embracing innovation is the key to staying relevant in 2025 and beyond🎁 Mentioned in this Episode:The Photo Elf:Based on the “Secret Santa” strategy from Sleigh Your Social, The Photo Elf helps photographers boost holiday sales with a fun, done-for-you gifting app.✨ Try it here — available free using code PHOTOELF25 until Nov 17 (Nov 16 for US)!This Can’t Be That Hard with Annemie TonkinWebsite: thiscantbethathard.comInstagram: @thiscantbethathard_👩‍💻 About Annemie Tonkin:Annemie Tonkin is a photographer, educator, and founder of This Can’t Be That Hard — a platform empowering photographers to build profitable, sustainable businesses through smart systems, creative strategies, and modern marketing. With 16+ years in family photography, she’s helped thousands of photographers simplify their business, stay creative, and rediscover the joy that drew them to photography in the first place.✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? ⁠Apply here⁠📲 Connect with InaInstagram: @inaj.thepetphotoceoEmail: ina@inajphotography.comMentoring & Coaching for Pet Photographers: Learn More💬 Join the Pet Photographers’ CollectiveIf you love this podcast, you’ll love the conversations happening inside the Pet Photographers’ Collective on Skool — it’s a free community for pet photographers who want to build a profitable, sustainable business

If your website feels like a digital business card instead of a lead-converting machine… this episode will help you change that.I’m joined by the brilliant Mikaela, founder of Pet Marketing Unleashed and the host of the Pet Marketing Unleashed Podcast. She designs high-converting pet business websites (yes… including pet photographers) and teaches SEO in a way that finally makes sense.We chat about how your website can become the hardest-working part of your business. Even when you're sleeping. Even when the algorithm feels like chaos.Inside the episode:✅ What SEO actually means in 2025✅ Why you probably don’t need to hire someone monthly to “do your SEO”✅ The #1 area to fix first if your website isn’t converting✅ How to stop attracting low-intent enquiries✅ Blogging topics that actually drive bookings✅ Simple ways to track what’s working✅ How AI search is changing what Google wants to see✅ What your homepage must include above the fold✅ Why clear, human messaging converts more than pretty layouts✅ Should you have a freebie or opt-in? And where should it go?If you want more enquiries from people who actually value artwork and full-service photography, make this episode your next listen.🔗 Resources MentionedPet photographer website template: https://www.petmarketingunleashed.com/pet-photographer-website-templateWebsite headline tips blog: https://www.petmarketingunleashed.com/post/website-headlinesSEO course for pet businesses: https://www.petmarketingunleashed.com/seo-courseCopywriting service: https://www.petmarketingunleashed.com/copywriting18 blog ideas for pet photographers: https://www.petmarketingunleashed.com/post/blog-post-ideas-pet-photographers🎧 About MikaelaMikaela is the founder of Pet Marketing Unleashed and host of The Pet Marketing Unleashed Podcast. She helps petpreneurs build stress-free businesses with strategic branding and websites that work hard for them. With the right systems and messaging in place, she supports pet business owners in attracting dream clients with ease.Explore Mikaela’s resources:Website: www.petmarketingunleashed.comPodcast: https://www.petmarketingunleashed.com/podcastInstagram: @petmarketingunleashed✨ Want to Be Coached Live?Interested in being featured on a future coaching episode?Apply here: https://forms.gle/oocMwawVB3de6aM29📲 Connect with InaInstagram: @inaj.thepetphotoceoEmail: ina@inajphotography.comMentoring & Coaching for Pet Photographers:

It’s Not Your Pricing. It’s Your Capacity with Heather LahtinenAre you holding yourself back without even realising it?Today on The Pet Photographers’ Journal, I’m joined by the incredible Heather Lahtinen from the Flourish Academy. Heather has helped thousands of photographers shift their thinking, expand their capacity, and finally step into the business growth they’ve been chasing.We dive into the real reasons photographers stay stuck in inconsistent bookings, low confidence, and undercharging... and spoiler alert, it’s rarely strategy. It’s usually your thoughts.Inside this episode:• Why talent isn’t enough without emotional capacity• What happens when your fear gets to make business decisions• How to recognise when you’re “playing small”• The most common mindset traps for photographers• Why you don’t rise to your goals… you fall to your systems• Practical ways to stretch your identity so your business can grow with you• How to confidently sell without feeling salesyHeather shares powerful reframes and actionable guidance to help you show up with the emotional resilience, belief, and leadership your business actually requires.If you’ve ever thought…❝I know what to do… I just can’t seem to DO it.❞This conversation will hit home.🎧 Listen now and start becoming the version of yourself who books clients consistently, earns what you deserve, and is actually excited about the future of your business.📌 Connect with Heather LahtinenWebsite: https://flourishacademy.mykajabi.comPodcast: Flourish Academy PodcastInstagram: https://www.instagram.com/flourishacademy/Elevate Program: https://flourishacademy.mykajabi.com/elevate✨ Want to Be Coached Live by Ina for Free?Interested in being featured on a future coaching episode? ⁠⁠⁠⁠Apply here: https://forms.gle/oocMwawVB3de6aM29📲 Connect with InaInstagram: ⁠⁠⁠⁠@inaj.thepetphotoceo Email: ina@inajphotography.comMentoring & Coaching for Pet Photographers: ⁠⁠⁠Learn More⁠ https://www.inajphotography.com/coaching💬 Join the Pet Photographers’ CollectiveIf you love this podcast, you’ll love the conversations happening inside the Pet Photographers’ Collective on Skool — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1

If you’ve ever struggled to show why your pet photography business matters (beyond “cute photos”), this episode will change how you think about storytelling and marketing forever.In this heartfelt and insightful conversation, I’m joined by Beth Lambert, founder of Fuzzy Face Media, a niche video production and education brand helping pet professionals attract the right clients and team members through powerful storytelling.Beth blends neuroscience, adult learning, and visual strategy to help brands connect emotionally, not just sell logically. Together, we explore how photographers can use video, emotion, and authenticity to stand out, create trust, and reclaim joy in their business.💡 In this episode, you’ll learn:Why “storytelling” is more than just nice words — and how to make yours unforgettableHow to use emotion-driven video to attract clients who already believe in what you doThe difference between showing and telling your valueHow to create videos that connect with pet parents (without being overly polished)Why connection beats perfection when it comes to contentTips to simplify your B-roll, brand story, and message so your audience truly “gets it”🎥 About Beth LambertBeth Lambert is the founder of Fuzzy Face Media — a niche video-production and educational brand dedicated to helping pet-care professionals attract their dream clients and team members.After rescuing her dog Chase, Beth became passionate about helping pet businesses reconnect with their original spark using fun, emotionally intelligent video storytelling that inspires and educates.👉 Connect with Beth:Website: www.fuzzyfacemedia.comInstagram: @fuzzyface.media🎁 Free Resource: B-Roll for Pet Photographers🎓 Register for the Pet Photographer’s Marketing Reset Webinar:Struggling to get consistent bookings? Check out my upcoming webinar on 21 Oct and 31 October (Sydney time).https://www.inajphotography.com.au/petphotography-marketing-webinar-register✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? ⁠⁠⁠⁠Apply here📲 Connect with InaInstagram: ⁠⁠⁠⁠@inaj.thepetphotoceoEmail: ina@inajphotography.comMentoring & Coaching for Pet Photographers: ⁠⁠⁠Learn More💬 Join the Pet Photographers’ CollectiveIf you love this podcast, you’ll love the conversations happening inside the Pet Photographers’ Collective on Skool — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your...

Today on The Pet Photographers’ Journal, I’m joined by Dave Pidgeon, the creative mind behind The Dog’s Pyjamas, one of Australia’s go-to commercial pet photographers for brands like Dog by Dr. Lisa.Dave’s story is a masterclass in following your curiosity, adapting with the market, and building a niche that truly fits your personality.After two decades in photography and retouching, Dave left the world of restaurants and interiors to focus on something closer to his heart, animals.What started as a small studio in Sydney evolved into a thriving B2B business, working with pet brands, food companies, and product creators across Australia.In this episode, we go deep into:How Dave transitioned from pet portrait sessions to full-time commercial photographyThe difference between photographing pets for people vs for brandsHow to get your first commercial client (and what to say in that first cold email)Why picking up the phone still beats DMs and emailsHow to price for small vs big brands and when to talk about licensingWhy Dave’s easygoing personality and reliability keep clients coming backAnd why building real relationships (not followers) is the secret to repeat businessIf you’ve ever thought about adding commercial or brand photography as an income stream, or you’re curious how to attract pet businesses as clients, this episode will give you a clear, grounded perspective from someone who’s doing it successfully without relying on social media trends. That's right, Dave doesn't actually use social media to get clients for his commercial pet photography work!🎧 Tune in now to hear how Dave carved out a lane of his own in the pet industry and what photographers can learn from his approach.About Dave PidgeonDave Pidgeon is a Sydney-based commercial and product photographer specialising in the pet industry. Through his business, The Dog’s Pyjamas, he creates impactful imagery for brands like Dog by Dr. Lisa and other leading pet companies.Known for his laid-back professionalism, attention to detail, and mastery of lighting, Dave helps pet brands tell their stories through photos and videos that sell while keeping things fun on set.Connect with Dave:🌐 thedogspyjamas.com.au📸 Instagram: @thedogspyjamas🎓 Join the Free Pet Photographers’ Marketing Reset WebinarReady to start booking your dream clients without discounting or social media burnout?⁠⁠⁠Register here✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? ⁠⁠⁠⁠Apply here📲 Connect with InaInstagram: ⁠⁠⁠⁠@inaj.thepetphotoceoEmail: ina@inajphotography.comMentoring & Coaching for Pet Photographers: ⁠⁠⁠Learn More💬 Join the Pet Photographers’ CollectiveIf you love this podcast, you’ll love the conversations happening inside the Pet Photographers’ Collective on Skool — it’s a free community for pet photographers who

In today’s episode of The Pet Photographers’ Journal, I’m joined by Mark Rossetto, a double Master Photographer and one of Australia’s leading photography business coaches.Mark has spent almost 20 years in the industry, photographing over 500 families a year before becoming a full-time coach and founding the Professional Photography Business Network (PPBN) — a thriving global community for photographers.We dive deep into what photographers are really struggling with right now, from the rise of AI to the reality that many simply aren’t doing the work.This conversation cuts through the noise and gets practical about what it actually takes to build a sustainable, profitable photography business in 2025 and beyond.💡 In this episode, we cover:Why business feels harder now than it did pre-COVID, and what to do about itHow to create urgency when clients don’t have to book (especially for pet photographers)Why transparency matters more than ever and why “bait and switch” is killing trustHow to adapt your business model to fit your lifestyle and personalityThe key role of human connection in a world increasingly driven by AIHow to use automation and AI without losing your authenticitySimple, high-impact marketing systems to stay booked all yearWhy building trust fast is the single biggest predictor of bookingsWhether you’re feeling stuck, overwhelmed, or just ready to simplify your marketing, this episode is packed with practical insights to help you take confident action and grow your business.📌 Resources & LinksConnect with Mark RossettoWebsite: markrossetto.comInstagram: @markrossettoLearn more about the Professional Photography Business Network (PPBN): ppbnonline.comUse MONTHFREEFRIEND coupon code to get 30 Days FREE Membership upon joining.Join the Free Pet Photographers' Marketing Reset Webinar this OctoberReady to start booking your dream clients without discounting or social media burnout?⁠⁠⁠Register here✨ Want to Be Coached Live?Interested in being featured on a future coaching episode?⁠⁠⁠⁠Apply here📲 Connect with InaInstagram: ⁠⁠⁠⁠@inaj.thepetphotoceoEmail: ina@inajphotography.comMentoring & Coaching for Pet Photographers: ⁠⁠⁠Learn More💬 Join the Pet Photographers’ CollectiveIf you love this podcast, you’ll love the conversations happening inside the Pet Photographers’ Collective on Skool — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that

Branding isn’t just about having a pretty logo or the right colours. It’s about creating a consistent experience that builds trust and attracts the right clients.In this episode of The Pet Photographer’s Journal, Ina sits down with Kate Hendry, founder of Finbo Studio, a UK-based creative studio serving pet businesses. Kate doesn’t just talk theory, she helps pet brands put branding into action through design, visuals, and messaging that actually work.We cover:How to know if your brand is helping you attract clients or pushing them awayThe most common branding mistakes pet photographers and pet businesses makeWhy consistency across your website, social media, and client touchpoints matters more than you thinkSimple, practical steps to audit your brand todayHow Kate helps pet businesses bring their vision to life with design and strategyThis episode is for you if you’ve ever wondered why your marketing feels disjointed, why your dream clients aren’t engaging, or how to finally create a brand that feels aligned and professional without losing your personality.About KateKate Hendry is the founder of Finbo Studio, a creative studio for pet industry brands. As a pet owner, animal lover, and creative, Kate combined her passion and skills to help pet-obsessed clients achieve the visibility and results their brands deserve.🌐 Connect with Kate:Website: ⁠finbostudio.co.uk⁠Instagram: ⁠@finbostudio⁠Join the Free Pet Photographers' Marketing Reset Webinar this OctoberReady to start booking your dream clients without discounting or social media burnout?⁠⁠⁠Register here✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? ⁠⁠⁠⁠⁠Apply here⁠Join me in my free SKOOL community for pet photographers who want to build a thriving and sustainable business. ⁠Join here.⁠📲 Connect with InaInstagram: ⁠⁠⁠⁠⁠@inaj.thepetphotoceo⁠Email: ⁠ina@inajphotography.com⁠Mentoring & Coaching for Pet Photographers: ⁠⁠⁠⁠Learn More⁠💬 Join the Pet Photographers’ CollectiveIf you love this podcast, you’ll love the conversations happening inside the Pet Photographers’ Collective on Skool — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here →

In this episode of The Pet Photographers’ Journal, I sit down with Jessica Wasik, the award-winning photographer behind Bark & Gold Photography in Pittsburgh.Jessica shares how she built a thriving pet photography business that averages 80–90 sessions a year with sales around $3,500 per client, all while staying true to her love of products, print, and creating boutique experiences.We dive into:Why she’s never been a shoot-and-burn photographer and how she set herself up for profit from the startHer streamlined inquiry and email-driven process that eliminates the need for phone consultsHow she educates clients on artwork (without them defaulting to a single small print)Transitioning from calendar contests to book projects and what she’s learned from bothThe role of outsourcing and automation in freeing up time and sustaining her 90-session workloadHer marketing mix: SEO, email marketing, contests, and events and which ones are worth the effortThe importance of pricing with confidence and structuring offers around tangible artworkJessica also talks about her love for email marketing, the power of pre-purchased product credit, and why systems and processes have been key to her success.This episode is full of actionable insights for pet photographers who want to run a streamlined, profitable, and client-focused business.Links & ResourcesWebsite: barkandgoldphotography.comInstagram: @barkngoldphotographyFacebook: facebook.com/barkandgoldphotographyWant to Be Coached Live?Interested in being featured on a future coaching episode? ⁠⁠⁠⁠⁠⁠⁠Apply here⁠⁠⁠⁠Connect with InaInstagram: ⁠⁠⁠⁠⁠⁠@inaj.thepetphotoceo⁠⁠Email: ⁠⁠ina@inajphotography.com⁠⁠Mentoring & Coaching for Pet Photographers: ⁠⁠⁠⁠⁠Learn More⁠💬 Join the Pet Photographers’ CollectiveIf you love this podcast, you’ll love the conversations happening inside the Pet Photographers’ Collective on Skool — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1

If you’ve ever finished a consultation call with a potential client only to hear “I’ll think about it” instead of “When can we book?” , then this episode is for you.In this solo episode of The Pet Photographers’ Journal, I’m breaking down the 5-step consultation call framework that helps you stop losing clients on the call and start booking more sessions with confidence.You’ll learn how to:Build instant trust and connection without sounding salesyAsk the right questions that uncover the real reasons clients want photosGuide the conversation so clients convince themselves to bookHandle objections like price or “I need to think about it” with easeTurn calls into confident yeses instead of endless follow-upsThis isn’t pushy sales tactics, it’s about service, connection, and helping clients make the best decision for them and their pets.Join the Free Pet Photographers' Marketing Reset Webinar this OctoberReady to start booking your dream clients without discounting or social media burnout?⁠⁠⁠Register here📥 ⁠Grab the free Consultation Call Cheat Sheet⁠ with all the key questions and objection-handling scripts mentioned in this episode.🔗 If you’d like personalised support to master your own booking conversations, you can also ⁠book a free 15-minute strategy call⁠ with me.✨ If you’re enjoying the podcast, don’t forget to follow, leave a 5-star review, and share it with another pet photographer who’d love the inspiration.💬 Join the Pet Photographers’ CollectiveIf you love this podcast, you’ll love the conversations happening inside the Pet Photographers’ Collective on Skool — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1

Finding Confidence, Consistency, and Clients with Bree Ruby PhotographyWhat happens when you love photographing pets but struggle with pricing, consistency, and building confidence in your offers?In this live coaching call, I chat with Bree Colenso of Bree Ruby Photography, a Melbourne-based pet photographer with a background as a vet nurse who specialises in heartfelt end-of-life sessions. Bree is passionate about creating meaningful memories for her clients, but like many photographers, she’s been navigating the challenges of growing her business sustainably.In this episode we talk through:Building confidence in pricing and learning to charge for the full value of your workHow to avoid projecting money fears onto clientsThe importance of pre-session education and creating an easy “yes” offerWhy consultations and guiding clients step-by-step leads to stronger salesPractical strategies to generate consistent bookings and grow beyond “hustle and hope”Bree’s honesty and openness in this session will resonate with anyone who has ever questioned whether they’re “good enough” or worried about whether clients will buy. If you’ve been stuck in self-doubt or struggling to bring in consistent revenue, this episode is for you.Connect with Bree⁠Instagram⁠⁠Facebook⁠⁠Website⁠Want to Be Coached Live?Interested in being featured on a future coaching episode? ⁠⁠⁠⁠⁠⁠Apply here⁠⁠⁠Connect with InaInstagram: ⁠⁠⁠⁠⁠@inaj.thepetphotoceo⁠Email: ⁠ina@inajphotography.com⁠Mentoring & Coaching for Pet Photographers: ⁠⁠⁠⁠Learn More⁠💬 Join the Pet Photographers’ CollectiveIf you love this podcast, you’ll love the conversations happening inside the Pet Photographers’ Collective on Skool — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1