The Pet Photographers' Journal

Documenting Your Own Dogs: Personal Photography Projects with Kerry MartinMost episodes of The Pet Photographers’ Journal focus on the business side of photography. Marketing, pricing, and building a sustainable photography business.But this episode is a little different.Instead of talking about strategy or sales, this conversation steps back into something much more personal.Photographing our own dogs.Ina Jalil sits down with Kerry Martin from Puppy Tales, an award winning Melbourne based dog photographer who has spent more than sixteen years documenting life with dogs across Australia.Together they talk about the importance of personal photography projects. The kind that are not created for clients, awards or social media, but simply to capture the everyday moments with the dogs who share our lives.Kerry shares how small projects such as photographing daily moments or recording a one second video each day can become deeply meaningful over time. Especially when those quiet memories are all that remain after our dogs are gone.For pet photographers who spend their careers documenting other people’s dogs, this episode is a gentle reminder to turn the camera back toward the lives unfolding at home.In This EpisodeHow Kerry Martin started her pet photography journey after leaving the NavyThe evolution of pet photography over the past 16 yearsThe story behind Kerry’s photography projects including Snow Dogs and Dog Tales of AustraliaWhy personal photography projects are different from client workHow to start a meaningful photography project documenting your own dogThe one-second-a-day video project that changed how Kerry remembers her dogsWhy simple, imperfect moments often become the most meaningful photographsHow documenting our own dogs can reshape how we photograph for clientsThe emotional value of creating memories before time runs outKey Takeaway for Pet PhotographersAs photographers, we spend so much time creating beautiful images for clients that we sometimes forget to turn the camera toward our own lives.This episode is a reminder that personal photography projects don’t need to be perfect. They just need to exist.Future you will be grateful that they do.About Kerry MartinKerry Martin is the photographer behind Puppy Tales, a Melbourne based photography and storytelling platform dedicated to celebrating the bond between dogs and their people.She considers pets very much part of the family and shares her work to inspire fellow pet parents to create incredible memories of life with their dogs.Kerry travels throughout Australia offering her award winning dog photography and is known for her seasonal photography experiences, most notably Snow Dogs, as well as her studio based project Project Dogalogue.Over the past sixteen years she has received many national and international photography awards. Highlights include Master of Photography, Australian Pet and Animal Photographer of the Year, and the Pets and People category winner at the 2024 International Pet Photography Awards.As she travels with her own beloved dogs, Kerry also writes and shares stories about dog photography, dog friendly travel, and life with dogs. Her content reaches a community of more than 500,000 dog lovers across the Puppy Tales website and social media platforms.Through her writing and photography she encourages dog inclusive lifestyles, shares practical resources to help dogs live happy and healthy lives, and tells heartfelt stories about the relationships between dogs and people.Puppy Tales is also a business for good, operating as carbon negative and supporting local charities through photography and fundraising. Kerry founded the Australian Dog of the Year Awards in 2021 to recognise the incredible contribution dogs make to people, communities and society.Connect with Kerry MartinWebsite: https://puppytales.com.au/Instagram: @puppytalesphotosFacebook: Puppy TalesSubscribe to The Pet Photographers’ JournalIf you enjoyed this episode, make sure you subscribe and leave a five-star review. It helps more pet photographers discover the show and join the conversation.💬 Join the Pet Photographers' CollectiveIf you want to sign up for the workshop, join the Pet Photographers' Collective — it's a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? Apply here: https://forms.gle/oocMwawVB3de6aM29📲 Connect with InaInstagram: @inaj.thepetphotoceo Email: ina@inajphotography.comJoin the Consistent Bookings ProgramMentoring & Coaching for Pet Photographers — Learn More: https://www.inajphotography.com/for-photographers

Is your website quietly turning away clients?Most photographers have a website. Far fewer have one that actually converts. In this episode, Ina sits down with Alex Vita, a web designer who works exclusively with photographers and has nearly 20 years of experience helping them get more enquiries through their sites.They cover the most common content and user experience mistakes photographers make, what good SEO actually involves in 2025, and how the rise of AI tools is changing the way potential clients find you. There is a lot of practical, actionable advice in this one whether your website is brand new or years old.Key takeaways:Your homepage has about five seconds to tell someone who you are, where you are, and why they should choose you. A slideshow does not do that. A collage of four strong images with a clear heading, location, and differentiator does.Backlinks still matter more than almost anything else in SEO. Cleaning up your H1 tags is helpful but it will not get you to page one if your competitors have years of quality links behind them. PR and genuine outreach are the longer-term answer.AI tools are already recommending photographers to potential clients. Consistent business details across every platform, an FAQ section on your homepage, testimonials throughout your site, and content that shows your expertise all help you show up in those recommendations.Pricing on your website does not have to be a full price list. It should address investment in some way. Gating it behind a newsletter subscribe might gain you a few subscribers but it reduces conversions and, as Alex puts it, it is a bit icky.Your service page is not just about pricing. It is about the experience of working with you, the benefits, the process, the social proof, and then the investment. All of that together is what converts.About Alex VitaAlex Vita runs Foreground Web, a web design, SEO, and consulting service built specifically for photographers. He started out as a photographer himself before his computer science background pulled him back toward the web. He has worked with hundreds of photographers worldwide and is known for his in-depth articles, courses, and honest, no-fluff approach to helping photographers build websites that actually work.Connect with AlexInstagram: @foregroundwebWebsite: foregroundweb.com Youtube: https://www.youtube.com/@foregroundwebUseful Links on Alex's Website:Articles:https://www.foregroundweb.com/ai-proof-photography-website/https://www.foregroundweb.com/displaying-prices/https://www.foregroundweb.com/seo-obsession/Sign Up to Alex's Newsletter: https://www.foregroundweb.com/subscribe/Contact Alex directly via email through his website, he replies to every single one.💬 Join the Pet Photographers' CollectiveIf you want to sign up for the workshop, join the Pet Photographers' Collective — it's a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? Apply here: https://forms.gle/oocMwawVB3de6aM29📲 Connect with InaInstagram: @inaj.thepetphotoceo Email: ina@inajphotography.comJoin the Consistent Bookings ProgramMentoring & Coaching for Pet Photographers — Learn More: https://www.inajphotography.com/for-photographers

In this solo episode, Ina shares the moment that changed how she thinks about marketing forever. After quitting her six-figure government job to go full time in photography, attending an overseas retreat, and coming home to zero bookings in January and February, she learned the hard way that posting on social media and having a marketing strategy are two very different things. She also introduces her Consistent Ideal Client Method, the three part framework she now teaches to pet photographers who are ready to stop guessing and start building a system. If you're stuck in the feast and famine cycle, this one is for you.Key takeaways:Why posting consistently is not the same as marketingThe difference between passive and active marketingWhy the feast and famine cycle is a structure problem, not a talent problemThe Consistent Ideal Client Method: Magnetic Visibility, Aligned Positioning, and Intentional Client ExperienceSign up to The Consistent Bookings Workshop:🌐 Sign up for the Consistent Bookings Workshop or Find out more about the Consistent Bookings ProgramConnect with Ina📲 Instagram: @inaj.thepetphotoceo🌐 Mentoring & Coaching: https://www.inajphotography.com/coaching🌐 Sign up for the Pet Photographers Marketing Reset Free Masterclass💬 Join the Pet Photographers’ CollectiveIf you want to sign up for the workshop, join the Pet Photographers' collective, it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:Practical marketing tipsBusiness lessons and mindset shiftsFree resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? ⁠Apply here⁠If this episode resonated with you, share it with another pet photographer who needs to hear it.And if you haven’t started building your email list yet… this is your sign.

What does it take to transform from photographing 1,000+ weddings to running one of Northern Ireland’s most successful boutique pet photography studios?In this episode of The Pet Photographers’ Journal, we sit down with Graham Crichton of Belfast, Northern Ireland, who has built a premium studio brand with over 400 five-star Google reviews and an average sale of £1,500–£2,000 per client.You’ll learn why photography alone won’t grow your business in today’s AI-driven, competitive market and what actually will.From gift voucher strategies and transparent pricing, to automated client touchpoints, reveal sessions, premium sales techniques, and the psychology behind perceived value, this episode breaks down the full luxury client journey step-by-step.If you want to:Raise your prices with confidenceIncrease your average saleStop attracting price shoppersDeliver a premium client experienceBuild long-term reputation and referralsThis episode is your blueprint.Key Topics CoveredWhy you’re not in the photography business — you’re in the service businessBuilding a high-end pet photography studio modelHow to design a complete client journey from first inquiry to product pickupUsing gift vouchers strategically (without attracting time-wasters)Why transparency in pricing increases trustHow to prepare clients for higher investment without “selling”The power of video in pet photographer marketingCreating perceived value through small experience detailsHandling price objections the right wayWhy over-promising and under-delivering destroys trustGetting (and leveraging) 400+ five-star Google reviewsActionable Takeaways for Your Pet Photography Business1. Shift Your Identity: You’re in the Service IndustryStop introducing yourself as “just a photographer.”Think like hospitality, not like an artist.Ask: What does my client experience feel like at every touchpoint?2. Build a Clear Client Journey (Before Raising Prices)Map every stage: website → inquiry → call → session → reveal → pickup.Remove friction and uncertainty at each step.Repeat key messaging (especially around pricing and products).3. Use Gift Vouchers StrategicallyAvoid free vouchers that attract non-buyers.Include full pricing transparency in the experience box.Follow up proactively before expiry dates.4. Implant Product Thinking EarlyUse phrases like “We shoot for product.”Prepare clients before the reveal session.Send questionnaires asking what and where they plan to display artwork.5. Elevate Perceived Value Without Big CostsOffer premium coffee or small thoughtful touches.Personalise welcome screens with client names.Create an immersive slideshow reveal experience.Small details create big emotional impact.6. Stop Fearing Price ObjectionsFour out of five people may think you’re expensive — that’s normal.Your job isn’t to convince everyone.It’s to attract and nurture the right clients.7. Never Over-PromiseUnder-promise and over-deliver.If turnaround is 5 weeks, say 5 — even if it might be 3.Trust builds reputation. Reputation builds premium positioning.About GrahamGraham is a photographer and educator with nearly 20 years of professional experience across multiple genres. For the past decade, he has specialised in high-end pet portraiture and runs one of the very few specialist pet portrait studios in his country.With a boutique studio model focused on client experience over volume, he has built a highly profitable pet photography business, earning over 400 five-star Google reviews and establishing a reputation for exceptional service and premium wall art sales.Let’s Continue the ConversationWhat does your client journey currently look like?Are you relying on your photography to sell… or are you intentionally designing an experience worth investing in?Share your biggest takeaway from this episode inside the community, we’d love to hear what you’re implementing next.If this episode shifted your perspective, send it to another pet photographer who needs to hear it.Connect with Graham📲 Instagram: @theexperienceengineListen to the Experience Engine on SpotifyWebsite: www.grahamcrichton.com/engineConnect with Ina📲 Instagram: @inaj.thepetphotoceo🌐 Mentoring & Coaching: https://www.inajphotography.com/coaching🌐 Sign up for the Consistent Bookings Workshop or Find out more about the Consistent Bookings Program💬 Join the Pet Photographers’ CollectiveIf you want to sign up for the workshop, join the Pet Photographers' collective, it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:Practical marketing tipsBusiness lessons and mindset shiftsFree resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? ⁠Apply here⁠If this episode resonated with you, share it with another pet photographer who needs to hear it.And if you haven’t started building your email list yet… this is your sign.

Marketing can feel overwhelming.Email lists. Social media. SEO. AI. PR. Sub-niching. Ads. Reviews.If you’re a pet photographer wondering where to actually focus your energy, this episode brings clarity.Ina is joined by Tarryn Michie, co-founder of Pet Biz Creatives, a pet-industry marketing agency that partners with ethical, purpose-driven pet brands to help them grow sustainably without burnout. With a background in investment banking, naturopathy, and strategic marketing, Tarryn blends data-driven strategy with meaningful storytelling to help pet businesses get visible and convert.While Tarryn works heavily with pet product brands, the strategies she shares are incredibly relevant for service-based businesses like pet photography, especially when it comes to email marketing, trust-building, and future-proofing your visibility.In This Episode, We Cover:📩 Why email marketing is still one of the highest ROI tools availableThe real reason you shouldn’t rely on social media aloneWhy inbox fatigue is often just a mindset blockHow often you should email (and what to actually send)What to do if your email list has gone dormantHow to set up a simple welcome sequence that builds trust🎯 Sub-niching to increase conversionsWhy speaking to “all pet parents” weakens your messageHow narrowing your audience actually grows your businessExamples of powerful sub-niches for pet photographers🤝 Case studies, testimonials & reducing buyer anxietyWhy pet parents hesitate before bookingHow sharing real client experiences removes fearA simple way to guide clients when asking for reviews🚀 Getting visible beyond social mediaPractical ways to approach PR (even without a big budget)How to leverage awards, media mentions, and podcastsWhy backlinks and third-party credibility matter more than ever🤖 AI, SEO & being found in the futureWhat AEO/GEO really meansHow AI tools decide who to recommendWhy blogs, FAQs, and structured website content still matterHow to position yourself as a trusted authority online🧠 The mindset pieceImposter syndrome in businessWhy comparison kills momentumFeeding your brain the right inputs as a business ownerThe Big TakeawayIf you feel overwhelmed by marketing, don’t try to do everything.Start here:✔️ Build or activate your email list✔️ Send one value-packed email per month✔️ Share more of yourself and your story✔️ Focus on connection before conversionEmail is intimate. It builds trust. And trust is what converts pet parents, especially when bookings can take months or even years.Connect with Tarryn🌐 Website: https://petbizcreatives.com🔗 LinkedIn: Tarryn Michie🎁 Free lead magnet: Pet Parent Decision Making MatrixConnect with Ina📲 Instagram: @inaj.thepetphotoceo🌐 Mentoring & Coaching: https://www.inajphotography.com/coaching🌐 Sign up for the Pet Photographers Marketing Reset Free Masterclass💬 Join the Pet Photographers’ CollectiveIf you want to sign up for the workshop, join the Pet Photographers' collective, it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:Practical marketing tipsBusiness lessons and mindset shiftsFree resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? ⁠Apply here⁠If this episode resonated with you, share it with another pet photographer who needs to hear it.And if you haven’t started building your email list yet… this is your sign.Mentioned in this episode:Free Webinar Ad - Pet Photographers' Marketing ResetStop doing "random acts of marketing" and start building a repeatable system. I have an upcoming free Masterclass, the Pet Photographers' Marketing reset where I'll cover: - The 3 specific shifts that took me from panicking about bills to consistent bookings - Why consistent posting on social media does NOT equal consistent bookings. - The system I use to stay booked weeks in advance without relying on the algorithm. 👉 Register for the Free Webinar Here: https://www.inajphotography.com.au/webinar-registration-3041

Do you feel like your marketing is scattered or your marketing reactively instead of proactively? Are you posting on social media just to "post something," hoping it leads to a booking?In this special episode, I’m sitting down with Sharon Canovas, a talented pet and family photographer based in Ontario (and a professional stuntwoman!). Sharon joined my Consistent Bookings Workshop because she was tired of the being overwhelmed with marketing and wanted a clear path forward.We dive deep into how she went from random social media posts to mapping out her entire year of marketing in advance. Sharon shares exactly how implementing a proper marketing strategy took her from uncertainty to being fully booked for the entire Spring season for the first time ever.If you think you don't have time to market your business, you need to hear this. Sharon balances her photography business while working 15-hour days on film sets doing stunts and she still made it happen.In this episode, we cover:The shift from "Scattered" to Strategic: How Sharon stopped posting random "cute dog" photos and started posting with a purpose.Planning 12 Months Out: How mapping out the year eliminated her anxiety about "what to do next".The Power of AI Tools: How Sharon uses the tools from the workshop to brainstorm social media posts and emails in her dogs' voices, saving her hours of work.Passive vs. Active Marketing: Why relying on social media alone isn't enough and how Sharon used pop-up events to drive leads.The "Walk the Talk" Difference: Why it matters to learn from an educator who is still actively shooting and testing strategies in the trenches.Memorable Quote:"I took December off... I just sat down and planned everything out. So now I'm posting on social media with purpose... My Spring is fully booked. It's the first time that this is happening in my business." — Sharon CanovasConnect with Sharon:Sharon is a Hamilton Pet Photographer serving the Hamilton region in Ontario. Sharon balances her work in pet photography with her work as a stuntwoman and stunt coordinator. Since starting her business, she is most proud of having been voted Giggster Top 5 Best Pet Photographer from Hamilton, Ontario and has Won Platinum Award by Hamilton Spectator, Reader's Choice. Additionally, she's a certified pet grief specialist through One Last Network, equipped to better serve her clients in challenging times with End Of Life Pet Photography.Website: https://canovasphotography.com/Instagram: @scanovasphotographyFacebook: Canovas PhotographyIMDB: Sharon Canovas on iMDBGet on the Waitlist for the Consistent Bookings WorkshopWant to map out your year and fill your calendar just like Sharon did? The next Consistent Bookings Workshop launches in March!Be the first to hear when doors open and get early access to the strategies that will take you from scattered and overwhelmed to having a clear plan and system for marketing.👉 Sign up for the Waitlist here💬 Join the Pet Photographers’ CollectiveIf you want to sign up for the workshop, join the Pet Photographers' collective, it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:Practical marketing tipsBusiness lessons and mindset shiftsFree resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? ⁠Apply here⁠📲 Connect with InaInstagram: @inaj.thepetphotoceoEmail: ina@inajphotography.comMentoring & Coaching for Pet Photographers: Learn MoreMentioned in this episode:Register for the Pet Photography Marketing Reset Webinar🎓 Join the Free Pet Photographers’ Marketing Reset Webinar Ready to start booking your dream clients without discounting or social media burnout? https://www.inajphotography.com.au/petphotography-marketing-webinar-register

Feeling overwhelmed by scattered systems, lost inquiries, and clients who ghost before booking? You're not alone. In this episode, systems strategist Colie James breaks down exactly how to build a client experience that runs on autopilot while still feeling personal and professional.Colie is a Dubsado Certified Specialist, HoneyBook Educator, and the host of Business-First Creatives podcast. After spending 12 years as a family photographer, she discovered her passion for helping creative service providers streamline their businesses through automated systems and workflows.In this comprehensive conversation, we cover the entire journey of building client experience systems that actually work. From deciding when to invest in your first CRM to creating automated workflows that still feel personal, Colie breaks down the exact strategies she's used to help hundreds of photographers book more clients while working less.We dive into the nitty-gritty: which CRM to choose and why, the three microsystems you need to build first, how to create a booking process that converts in minutes instead of days, and the secret to writing client emails that build trust instead of confusion. Colie also shares her 3 P's framework for client communication and explains the "confidence loop" and why keeping clients informed at every step is the key to preventing ghosting and increasing bookings.If you've ever felt like you're drowning in admin work, losing track of where clients are in your process, or watching potential bookings slip away because your systems are too complicated, this episode will give you a clear action plan to fix it.Whether you're just starting out or you've been photographing for years with messy backend systems, you'll walk away knowing exactly what to implement first and how to build a client experience that books itself.Key Takeaways:When to Invest in a CRMThe moment you can afford $40/month and have worked with about 5 clients, you should startWhy building systems early prevents overwhelm as your business growsThe hidden cost of scattered information across multiple platformsChoosing the Right CRMColie's top two recommendations: Dubsado and HoneyBook for photographersHow to decide between platforms based on your business needsWhy starting with something is better than waiting for the "perfect" choiceThe 5-Minute Booking ProcessWhy making it easy for clients to book quickly dramatically increases conversion ratesThe three essential components: service selection, contract signing, and paymentReal results: clients reporting their fastest bookings ever after implementing this systemThe Three Essential MicrosystemsInstant inquiry response: What to include and why it mattersBooking proposal: How to present your offer in a way that builds confidenceConfirmation email: Setting expectations and creating excitementThe 3 P's Framework for Client CommunicationPurpose: Every email should have a clear goalPersonality: Making automated emails sound like you, not a robotPreview: Always tell clients what's coming next to build the confidence loopThe Confidence LoopHow clear communication builds trust throughout the client journeyWhy uncertainty kills bookings (and how to prevent it)The psychological impact of keeping clients informed at every stepStrategic Timing for TestimonialsWhy asking for reviews at different stages gets you different feedbackHow to balance process reviews with product reviewsUsing video testimonials to capture genuine reactionsGetting Started Without OverwhelmStart with your booking process - it gives you the biggest return on investmentYou don't need everything perfect to launch your CRMHow to add systems gradually without disrupting your current client flowMentioned in This Episode:Business-First Creatives Podcast by Colie JamesEpisode: "The 3 Must-Have Elements for Every Client Communication"Colie's course: Email Like You Mean ItColie's service: Systems In SessionCRM platforms: Dubsado and HoneyBookAnnemie Tonken's "This Can't Be That Hard" podcastAbout ColieColie James, aka the Systems Professor, helps creative service providers build high-touch, automated client experiences using Dubsado and HoneyBook. As the host of the Business-First Creatives podcast, she teaches how intentional communication and smart systems save time, increase conversions, and elevate the entire client journey.Connect with Colie James:Website: https://coliejames.comPodcast: Business-First CreativesInstagram: @coliejamesEmail Like You Mean It Course: https://coliejames.com/email-like-you-mean-itSystems In Session: https://coliejames.com/systems-in-sessionResources:Colie's recommended podcast episode: The 3 Must-Have Elements for Every Client Email CommunicationGet started with Dubsado: Save 20% for your first month or year using the code inajphotographyGet started with HoneyBookColie's Systems In Session (Done-with-you CRM setup)Email Like You Mean It CourseConnect with Colie James:Website: https://coliejames.comPodcast: Business-First CreativesInstagram: @coliejames💬 a...

If you feel like you know what you should be doing in your business...but your calendar is still empty, this episode is for you.In this solo episode, I speaks directly to one of the most common and frustrating patterns I see after coaching pet photographers.You’re not lacking information. You’re stuck between knowing and doing.Between consuming content and seeing results.Between trying “all the things” and still feeling like nothing sticks.I share real conversations from inside my community, reflections from my own journey building my business while working full time, and the uncomfortable truth about the hidden cost of staying stuck.This isn’t about finding a magic strategy.It’s about building a system you can actually follow.If you’ve been stuck consuming content, second guessing yourself, or hoping something will finally click, this episode is your wake up call.You don’t need more information.You need a plan you’ll actually implement.Join the Consistent Bookings WorkshopWHAT'S INSIDE THE WORKSHOP:Workshop 1 (29 Jan): The FoundationWe'll identify your ideal client, craft messaging that attracts them,Workshop 2 (5 Feb): The Marketing PillarsStrategic Campaign Planning, pillars and identify which suits your business bestWorkshop 3 (12 Feb): The SystemLearn to map out your next 90 days of marketing prioritiesPlus you get:• Ideal Client Clarity Toolkit with custom ChatGPT bot• Brand Compass Custom GPT for writing in your voice• 12-Month Marketing Calendar Template• 3 Weeks Voxer Access (6 weeks if you join before 9am tomorrow)• Pre-Workshop Prep Kit• Private community access• 30-day money-back guaranteeINVESTMENT:$529 USD or $790 AUDPayment plans available: 3 payments of $210 USD or 3 payments of $314 AUDSIGN UP NOW💬 Join the Pet Photographers’ CollectiveIf you want to sign up for the workshop, join the Pet Photographers' collective, it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:Practical marketing tipsBusiness lessons and mindset shiftsFree resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? ⁠Apply here⁠📲 Connect with InaInstagram: @inaj.thepetphotoceoEmail: ina@inajphotography.comMentoring & Coaching for Pet Photographers: Learn More

What do you do when you've been in business for 13 years, you can take beautiful photos, but you just can't seem to get the clients? Do you give up, or do you get help?In this honest and vulnerable episode, Sydney-based dog and equine photographer Allira Fontana shares her journey from event photography burnout to building a sustainable private session business. Allira opens up about the moment she nearly threw in the towel, the game-changing decision to invest in business coaching with Mark Rossetto, and why the old "do free sessions for a few months" approach simply doesn't work anymore.If you've ever felt stuck in your business, struggled with marketing, or questioned whether you should keep going, this episode is for you.In This Episode, You'll Learn:How to know when it's time to invest in business coaching (and how to find the right coach for you)Why marketing was the missing piece in Allira's business puzzleThe importance of finding accountability partners in your photography journeyHow to navigate burnout without giving up on your dreamWhy it's okay to pivot, pause, or change direction in your businessThe real timeline for building a profitable pet photography business (spoiler: it's not 3 months)About Allira Fontana:Allira Fontana is a Sydney-based dog and equine photographer with almost 13 years of experience in the industry. After starting with event photography and experiencing significant burnout, Allira pivoted to private sessions and invested in business coaching that transformed her approach to marketing and client acquisition. She's passionate about supporting other photographers on their journey and is an accountability partner to Ina.🔗 Connect with AlliraInstagram: @allirafontanaphotographyWebsite: https://www.allirafontana.com/Allira's Social Media Pet Photographers Facebook GroupJoin the Consistent Bookings WorkshopWHAT'S INSIDE THE WORKSHOP:Workshop 1 (29 Jan): The FoundationWe'll identify your ideal client, craft messaging that attracts them,Workshop 2 (5 Feb): The Marketing PillarsStrategic Campaign Planning, pillars and identify which suits your business bestWorkshop 3 (12 Feb): The SystemLearn to map out your next 90 days of marketing prioritiesPlus you get:• Ideal Client Clarity Toolkit with custom ChatGPT bot• Brand Compass Custom GPT for writing in your voice• 12-Month Marketing Calendar Template• 3 Weeks Voxer Access (6 weeks if you join before 9am tomorrow)• Pre-Workshop Prep Kit• Private community access• 30-day money-back guaranteeINVESTMENT:$529 USD or $790 AUDPayment plans available: 3 payments of $210 USD or 3 payments of $314 AUDSIGN UP NOW💬 Join the Pet Photographers’ CollectiveIf you want to sign up for the workshop, join the Pet Photographers' collective, it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:Practical marketing tipsBusiness lessons and mindset shiftsFree resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? ⁠Apply here⁠📲 Connect with InaInstagram: @inaj.thepetphotoceoEmail: ina@inajphotography.comMentoring & Coaching for Pet Photographers: Learn More

What actually makes a pet photography business sustainable long term?In this episode, Ina sits down with Tatum from The Social Dog Company for a raw, honest conversation about what it really takes to build a profitable pet business without burning out or relying on paid ads.Tatum shares her journey from running dog-friendly events and rescue fundraisers to rebuilding her business from absolute rock bottom and growing a multi six-figure marketing company serving pet businesses around the world. This isn’t a highlight reel. It’s a real look at resilience, business models, and the unglamorous work that actually moves the needle.Together, they unpack why so many talented photographers struggle to book clients, why “just posting on Instagram” isn’t a strategy, and how simplifying your offer and messaging can completely change how people respond to your business.This episode is a must-listen if you’ve ever felt stuck, overwhelmed by marketing, or frustrated that your work isn’t translating into consistent bookings.💡 In this episode, we talk about:Why incredible photography alone doesn’t build a successful businessThe biggest mistake pet photographers make with marketingWhy organic marketing foundations matter before running adsHow to stop confusing potential clients with too many offersWhat “hustle” actually means in the early stages of businessWhy going viral doesn’t always help your businessHow to attract the right clients instead of more followersThe difference between awareness, consideration, and conversionWhy email marketing still outperforms social media for salesHow to think like a business owner, not just a creative🛠️ Practical takeaways you can apply straight away:Simplify your offers and sell one core service clearlyUse stories to sell through pain point, solution, and outcomeStop waiting until everything feels perfect before putting yourself out thereFocus on consistent action instead of chasing quick winsBuild marketing systems that support your life, not consume it🔗 Connect with TatumInstagram: @thesocialdogcompanyWebsite: https://www.thesocialdogcompany.comTatum also offers free social media audit and regularly runs practical social media challenges for pet business owners who want better visibility and clearer messaging.💬 Join the Pet Photographers’ CollectiveIf you want to sign up for the workshop, join the Pet Photographers' collective — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? ⁠Apply here⁠📲 Connect with InaInstagram: @inaj.thepetphotoceoEmail: ina@inajphotography.comMentoring & Coaching for Pet Photographers: Learn More

Welcome to Season Two:A New Season, A Clearer Focus: How I’m Approaching 2026Season Two of The Pet Photographers’ Journal is officially here.In this solo episode, Ina kicks off 2026 with a grounded, honest reset for pet photographers who want more clarity, more momentum, and a business that actually supports their life.Ina shares what she’s seeing across the industry, what the data is telling us, and where photographers should focus their energy this year. This isn’t about doing more. It’s about doing what works.If 2025 felt noisy, overwhelming, or unpredictable, this episode will help you cut through the chaos and start the year with intention.🧭 Inside this episode, we cover:The state of the photography industry heading into 2026Why the technical side of photography is easier than everWhy the business side feels harder and noisierWhat industry reports are revealing about revenue, client behaviour, and sustainabilityHow to actually win in 2026Why connection and client experience matter more than gear or trendsWhat photographers doing In-Person Sales (IPS) are earning compared to digital-only studiosWhy print is far from dead and how it continues to drive long-term revenueTwo simple January action steps to build momentumThe Friction-Free Client Audit How to secret shop your own website and remove the small points of friction that quietly kill bookings.The Warm Circle Wake-Up Why your next bookings are likely already in your world and how three short voice notes can restart engagement without selling.How to choose the right level of support for where you’re atThe difference between needing a roadmap, a reset, or an engineWhen to plan, when to refine, and when to take actionWhy predictable bookings come from systems, not algorithmsWord of the Year AI Prompt💬 Join the Pet Photographers’ CollectiveIf you want to sign up for the workshop, join the Pet Photographers' collective — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? ⁠Apply here⁠📲 Connect with InaInstagram: @inaj.thepetphotoceoEmail: ina@inajphotography.comMentoring & Coaching for Pet Photographers: Learn More

It is officially the Season Finale! Whether you are wrapping presents, driving to visit family, or taking a well-deserved break, join me, Ina for this short, special solo episode to wrap up 2025.In this episode, I pull back the curtain on my first full year of coaching. From the surprise success of launching The Pet Photographers Journal after the closure of The Pet Photographers Club, to the very real battles with imposter syndrome, this is an unfiltered look at what it takes to grow.Plus, we celebrate YOU. I break down the incredible Spotify Wrapped stats that made this show an "Instant Hit," reveals the most-played episode of the year, and I share exactly what is coming up in January 2026 (including something you won't want to miss).A Personal Note from Ina: "Thank you to the 6 superfans who had this show as their #1 podcast this year, and to everyone who has listened, shared, and reviewed. I’m taking a short break to be with family in Bali, but I’ll see you in January for an incredible 2026!"Review & Subscribe: Don't miss the 2026 season launch! Subscribe and leave a review to help other pet photographers find the show.💬 Join the Pet Photographers’ CollectiveIf you want to sign up for the workshop, join the Pet Photographers' collective — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? ⁠Apply here⁠📲 Connect with InaInstagram: @inaj.thepetphotoceoEmail: ina@inajphotography.comMentoring & Coaching for Pet Photographers: Learn More

This episode is a deep, honest look at what it really takes to run a photography business with multiple moving parts.I’m joined by equine and pet photographer Louise Sedgman, who has spent more than a decade refining a business that holds two very different models at once. High-volume seasonal Santa sessions, and slow, boutique fine-art equine portraiture.We talk through how her Santa sessions evolved over 11 years, from unstructured walk-ins and four-hour queues to a mostly smooth, booked system photographing over a thousand families each season. Louise shares the practical decisions she made around pricing, bookings, team support, client education, and workflow to make that volume manageable.But this conversation goes further than Santa sessions. We also dive into her equine work, in-person sales process, pricing expectations, lead generation through trade shows, and why boundaries became non-negotiable after experiencing burnout.This episode is for photographers navigating growth, complexity, and energy management. If you’re trying to balance income, creativity, and sustainability without pretending it’s easy, Louise’s story will resonate.Key TakeawaysA single business can hold both high-volume and boutique workSystems and education matter more as volume increasesPricing clarity filters the right clients before the sessionBurnout leads to better boundaries, not failureSustainable growth comes from refining, not constantly adding✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? ⁠Apply here⁠📲 Connect with InaInstagram: @inaj.thepetphotoceoEmail: ina@inajphotography.comMentoring & Coaching for Pet Photographers: Learn More💬 Join the Pet Photographers’ CollectiveIf you love this podcast, you’ll love the conversations happening inside the Pet Photographers’ Collective on Skool — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1

This episode is your gentle reset before we step into a brand new year. If you’ve been feeling the pressure of feast-or-famine bookings, uncertainty around pricing, or the constant juggle between loving the art and dreading the business side… you’re not alone. So many pet photographers have lived the same roller coaster, and this conversation will help you step off it.In this episode I walk you through the real work of reviewing your year without judgement, finding the lessons inside both the wins and the flops, and using that clarity to plan a more profitable, joyful 2026. You’ll hear about the marketing habits that keep photographers stuck, the mindset patterns that drain confidence, and the small shifts that create a completely different business year.If you want 2026 to feel more consistent, calm, and profitable, this episode will help you take those first steps with clarity and confidence.💬 Join the Pet Photographers’ CollectiveIf you want to sign up for the workshop, join the Pet Photographers' collective — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1 ✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? ⁠Apply here⁠📲 Connect with InaInstagram: @inaj.thepetphotoceoEmail: ina@inajphotography.comMentoring & Coaching for Pet Photographers: Learn More

Today’s guest is Jodie Humphries, a pet-obsessed SEO specialist and freelance copywriter who helps pet businesses connect with the dog parents searching for them. She blends her background in SEO with her lived experience as a devoted dog mum to Wally, bringing a unique understanding of what pet owners actually want to read, search for, and buy.In this episode, we walk through her Simple SEO Method and how pet photographers can start improving their organic search presence without feeling overwhelmed. Jodie explains the role of keywords, why structure matters more than ever, and how to use intentional blogging to educate clients before they enquire.She also shares three actionable SEO steps any photographer can implement in the next 30 days:• Start blogging consistently using FAQs and client questions• Review and improve the copy on your core pages• Use a pre-publish checklist for headings, metadata, links and alt textStay through to the end for something special. Jodie shares her story as a pet photography client who entered through a free session giveaway. She walked in thinking, “I’ll just take my free print.” She walked out with thousands of dollars in artwork… multiple times. Her insight is pure gold for anyone doubting whether giveaway campaigns can attract high-value clients.About JodieJodie is a dog mum, SEO expert and freelance pet copywriter based on the NSW Central Coast. She helps pet brands and service providers grow through SEO-friendly content, keyword research, blog strategy and messaging that speaks directly to pet parents. She blends data, SEO best practice and genuine connection to help pet businesses get found and trusted online.Website: https://jodiehumphries.com/Instagram: @jodielhwriterLink to Jodie’s SEO-friendly pre-publish checklist:https://jodiehumphries.com/free-seo-checklist-for-pet-businesses/✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? ⁠Apply here⁠📲 Connect with InaInstagram: @inaj.thepetphotoceoEmail: ina@inajphotography.comMentoring & Coaching for Pet Photographers: Learn More💬 Join the Pet Photographers’ CollectiveIf you love this podcast, you’ll love the conversations happening inside the Pet Photographers’ Collective on Skool — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1

What separates the photographers who stay consistently booked from those who struggle month to month?In this episode, Ina sits down with Andrew Hellmich, host of the legendary PhotobizX Podcast and one of the most respected voices in the photography business world. After more than 600 interviews, Andrew has seen the patterns, the pitfalls, and the powerful habits that set successful photographers apart.They dive into what’s actually working right now in 2025, why so many photographers overcomplicate marketing, and the surprisingly simple strategies that consistently generate more bookings, higher sales, and better clients.Andrew also shares his insights on:Why the fastest-growing photographers are willing to get people in front of their camera for freeHow to turn cold interest into paid clients through an intentional processWhat most photographers misunderstand about pricing and perceived valueThe difference between “busywork” and revenue-generating activityHow high-performing studios nurture relationships and create repeat clientsWhy photographers must prioritise experience over perfectionIna and Andrew also unpack the psychology behind offers, the power of connection, and why real growth comes from showing up and serving, not shouting louder online.Whether you’re a pet photographer or any portrait photographer wanting more consistency, this episode is packed with clarity, strategy, and mindset shifts you can implement straight away.About Andrew HellmichAndrew Hellmich is a wedding and portrait photographer who built a thriving business in the Central Coast of NSW. He’s the host of PhotobizX, one of the most influential photography business podcasts in the world, interviewing hundreds of industry leaders and uncovering what truly works for photographers wanting profitable, fulfilling businesses.PhotoBizX Podcast: https://photobizx.comPhotoBizX Premium Membership Tria: http://photobizx.com/tryFacebook: https://facebook.com/photobizxBlack Friday Offer http://photobizx.com/blackfriday✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? ⁠Apply here⁠📲 Connect with InaInstagram: @inaj.thepetphotoceoEmail: ina@inajphotography.comMentoring & Coaching for Pet Photographers: Learn More💬 Join the Pet Photographers’ CollectiveIf you love this podcast, you’ll love the conversations happening inside the Pet Photographers’ Collective on Skool — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1

What does it really take to run a profitable, sustainable photography business, one that still feels creative and fun?In this episode, Ina chats with Annemie Tonkin, photographer, educator, and founder of This Can’t Be That Hard, about the business strategies that actually work and why success isn’t just about talent, but about understanding how to think like a business owner.They dive into what’s working right now in a changing economy, how to bring creativity into your business strategy, and why photographers should stop trying to “get it right” and instead focus on consistent action. Annemie also shares how her Membership Model transformed her photography business, creating predictable income and stronger client loyalty and how any photographer can adapt it, even with in-person sales.Plus, they explore how AI can support creativity instead of replacing it, and what to do if you’ve been resisting new technology (hint: it’s time to get curious).💡 Highlights:Why the photographers who thrive long-term focus as much on business as they do on their craftHow to build a membership model that creates recurring incomeThe creative “white space” habit that sparks your best business ideasUsing AI to enhance your creative process (without losing your voice)The importance of fresh ideas, novelty, and attention in a crowded marketWhy embracing innovation is the key to staying relevant in 2025 and beyond🎁 Mentioned in this Episode:The Photo Elf:Based on the “Secret Santa” strategy from Sleigh Your Social, The Photo Elf helps photographers boost holiday sales with a fun, done-for-you gifting app.✨ Try it here — available free using code PHOTOELF25 until Nov 17 (Nov 16 for US)!This Can’t Be That Hard with Annemie TonkinWebsite: thiscantbethathard.comInstagram: @thiscantbethathard_👩‍💻 About Annemie Tonkin:Annemie Tonkin is a photographer, educator, and founder of This Can’t Be That Hard — a platform empowering photographers to build profitable, sustainable businesses through smart systems, creative strategies, and modern marketing. With 16+ years in family photography, she’s helped thousands of photographers simplify their business, stay creative, and rediscover the joy that drew them to photography in the first place.✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? ⁠Apply here⁠📲 Connect with InaInstagram: @inaj.thepetphotoceoEmail: ina@inajphotography.comMentoring & Coaching for Pet Photographers: Learn More💬 Join the Pet Photographers’ CollectiveIf you love this podcast, you’ll love the conversations happening inside the Pet Photographers’ Collective on Skool — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1

If your website feels like a digital business card instead of a lead-converting machine… this episode will help you change that.I’m joined by the brilliant Mikaela, founder of Pet Marketing Unleashed and the host of the Pet Marketing Unleashed Podcast. She designs high-converting pet business websites (yes… including pet photographers) and teaches SEO in a way that finally makes sense.We chat about how your website can become the hardest-working part of your business. Even when you're sleeping. Even when the algorithm feels like chaos.Inside the episode:✅ What SEO actually means in 2025✅ Why you probably don’t need to hire someone monthly to “do your SEO”✅ The #1 area to fix first if your website isn’t converting✅ How to stop attracting low-intent enquiries✅ Blogging topics that actually drive bookings✅ Simple ways to track what’s working✅ How AI search is changing what Google wants to see✅ What your homepage must include above the fold✅ Why clear, human messaging converts more than pretty layouts✅ Should you have a freebie or opt-in? And where should it go?If you want more enquiries from people who actually value artwork and full-service photography, make this episode your next listen.🔗 Resources MentionedPet photographer website template: https://www.petmarketingunleashed.com/pet-photographer-website-templateWebsite headline tips blog: https://www.petmarketingunleashed.com/post/website-headlinesSEO course for pet businesses: https://www.petmarketingunleashed.com/seo-courseCopywriting service: https://www.petmarketingunleashed.com/copywriting18 blog ideas for pet photographers: https://www.petmarketingunleashed.com/post/blog-post-ideas-pet-photographers🎧 About MikaelaMikaela is the founder of Pet Marketing Unleashed and host of The Pet Marketing Unleashed Podcast. She helps petpreneurs build stress-free businesses with strategic branding and websites that work hard for them. With the right systems and messaging in place, she supports pet business owners in attracting dream clients with ease.Explore Mikaela’s resources:Website: www.petmarketingunleashed.comPodcast: https://www.petmarketingunleashed.com/podcastInstagram: @petmarketingunleashed✨ Want to Be Coached Live?Interested in being featured on a future coaching episode?Apply here: https://forms.gle/oocMwawVB3de6aM29📲 Connect with InaInstagram: @inaj.thepetphotoceoEmail: ina@inajphotography.comMentoring & Coaching for Pet Photographers:https://www.inajphotography.com/coaching💬 Join the Pet Photographers’ CollectiveIf you love this podcast, you’ll love the conversations happening inside the Pet Photographers’ Collective on Skool — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1

It’s Not Your Pricing. It’s Your Capacity with Heather LahtinenAre you holding yourself back without even realising it?Today on The Pet Photographers’ Journal, I’m joined by the incredible Heather Lahtinen from the Flourish Academy. Heather has helped thousands of photographers shift their thinking, expand their capacity, and finally step into the business growth they’ve been chasing.We dive into the real reasons photographers stay stuck in inconsistent bookings, low confidence, and undercharging... and spoiler alert, it’s rarely strategy. It’s usually your thoughts.Inside this episode:• Why talent isn’t enough without emotional capacity• What happens when your fear gets to make business decisions• How to recognise when you’re “playing small”• The most common mindset traps for photographers• Why you don’t rise to your goals… you fall to your systems• Practical ways to stretch your identity so your business can grow with you• How to confidently sell without feeling salesyHeather shares powerful reframes and actionable guidance to help you show up with the emotional resilience, belief, and leadership your business actually requires.If you’ve ever thought…❝I know what to do… I just can’t seem to DO it.❞This conversation will hit home.🎧 Listen now and start becoming the version of yourself who books clients consistently, earns what you deserve, and is actually excited about the future of your business.📌 Connect with Heather LahtinenWebsite: https://flourishacademy.mykajabi.comPodcast: Flourish Academy PodcastInstagram: https://www.instagram.com/flourishacademy/Elevate Program: https://flourishacademy.mykajabi.com/elevate✨ Want to Be Coached Live by Ina for Free?Interested in being featured on a future coaching episode? ⁠⁠⁠⁠Apply here: https://forms.gle/oocMwawVB3de6aM29📲 Connect with InaInstagram: ⁠⁠⁠⁠@inaj.thepetphotoceo Email: ina@inajphotography.comMentoring & Coaching for Pet Photographers: ⁠⁠⁠Learn More⁠ https://www.inajphotography.com/coaching💬 Join the Pet Photographers’ CollectiveIf you love this podcast, you’ll love the conversations happening inside the Pet Photographers’ Collective on Skool — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1

If you’ve ever struggled to show why your pet photography business matters (beyond “cute photos”), this episode will change how you think about storytelling and marketing forever.In this heartfelt and insightful conversation, I’m joined by Beth Lambert, founder of Fuzzy Face Media, a niche video production and education brand helping pet professionals attract the right clients and team members through powerful storytelling.Beth blends neuroscience, adult learning, and visual strategy to help brands connect emotionally, not just sell logically. Together, we explore how photographers can use video, emotion, and authenticity to stand out, create trust, and reclaim joy in their business.💡 In this episode, you’ll learn:Why “storytelling” is more than just nice words — and how to make yours unforgettableHow to use emotion-driven video to attract clients who already believe in what you doThe difference between showing and telling your valueHow to create videos that connect with pet parents (without being overly polished)Why connection beats perfection when it comes to contentTips to simplify your B-roll, brand story, and message so your audience truly “gets it”🎥 About Beth LambertBeth Lambert is the founder of Fuzzy Face Media — a niche video-production and educational brand dedicated to helping pet-care professionals attract their dream clients and team members.After rescuing her dog Chase, Beth became passionate about helping pet businesses reconnect with their original spark using fun, emotionally intelligent video storytelling that inspires and educates.👉 Connect with Beth:Website: www.fuzzyfacemedia.comInstagram: @fuzzyface.media🎁 Free Resource: B-Roll for Pet Photographers🎓 Register for the Pet Photographer’s Marketing Reset Webinar:Struggling to get consistent bookings? Check out my upcoming webinar on 21 Oct and 31 October (Sydney time).https://www.inajphotography.com.au/petphotography-marketing-webinar-register✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? ⁠⁠⁠⁠Apply here📲 Connect with InaInstagram: ⁠⁠⁠⁠@inaj.thepetphotoceoEmail: ina@inajphotography.comMentoring & Coaching for Pet Photographers: ⁠⁠⁠Learn More💬 Join the Pet Photographers’ CollectiveIf you love this podcast, you’ll love the conversations happening inside the Pet Photographers’ Collective on Skool — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1