Claim OwnershipProgrammatic Pulse
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Description
This podcast series will interview industry leaders in Programmatic, AdTech & MarTech to dissect their career journeys, strategies and actionable insights, providing an invaluable roadmap for those looking to excel in the space.
Alongside these conversations, we'll share the latest industry trends, technologies and innovations to provide a comprehensive 360-degree view of the programmatic landscape.
Alongside these conversations, we'll share the latest industry trends, technologies and innovations to provide a comprehensive 360-degree view of the programmatic landscape.
106 Episodes
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This week Sean is joined by Fern Potter, Chief Strategy & Growth Officer at MultilocalWe discussed 👇 📌 Fern's Career Journey📌 Programmatic Grew Up, But Got Messy 📌 Enter Multilocal: Curation as the Fix 📌 The New Skill Set Nobody's Talking About 📌 "Go Be You"
This week Sean is joined by San Sareen, Regional Vice President at impact.comWe discussed 👇 📌 San's Career Journey📌 What Impact.com Does📌 The Creator Economy is Booming 📌 AI Creators vs. Human Creators📌 Planning for Big Moments and Career Advice
This week Sean is joined by Filippo Gramigna, Co-CEO at Onetag We discussed 👇 📌 Why the Aryel acquisition📌 The full Value Exchange model📌 Creative element in Programmatic📌 Where programmatic is heading: AI, APIs & fewer platforms📌 Career advice: embrace change, stay relational, stay curious
This week Sean is joined by Andy Beames VP, Commercial at Samba TV .We discussed 👇 📌 Andy's Career Journey📌 Building a Career Through Transferable Skills, Not Perfect Planning📌 The Power of Collaboration & Co-Mentorship Over Ego📌 Evolving from Media Sales to Data & Tech-Led Solutions📌 Career Advice
This week Sean is joined by Tom Triscari, Founder at QuoVadis.We discussed 👇 📌 Tom's Career Journey📌 Content as a Launchpad: Newsletter → Events → Corporate Development📌 Early-Stage Hiring: What Founders Get Wrong in Go-To-Market Roles📌 The Venn Diagram of Sales: Market, Product & Execution Alignment📌 Emerging Opportunities: GenAI Ads, CTV Context, Sell-Side Agents📌 Career Advice: Read More, Know Advertising History & Think Long-Term
This week Sean is joined by Matt Hamill, Head of Sales UK at DisplayceWe discussed 👇 📌 Why Programmatic DOOH Is Hitting a Tipping Point📌 Bridging Traditional Out-of-Home and AdTech📌 Democratising DOOH with Better Tools📌 Career Strategy: Patience Over Titles📌 Mentorship, Hard Work & Enjoying the Messy MiddleA massive thank you to our show sponsors adnomaly
This week Sean is joined by Jason Fairchild, Co-Founder & CEO at tvScientificWe discussed 👇 📌 Jason's Career Journey & Early AdTech Foundations📌 Building OpenX & Leading Programmatic at Scale📌 Founding TV Scientific📌 The Pinterest Acquisition & Intent Meets Television📌 What It Takes to Build an AdTech Company📌 Career AdviceA massive thank you to our show sponsors adnomaly🙌
This week Sean is joined by Matt Barash, Chief Commercial Officer at Nova. We discussed 👇 00:15 - Industry Reset & Opportunity in Uncertainty03:01 - Nova: Creative & The Role of Creative in Programmatic / AdTech12.04 - Navigating Career Growth: Relationships & Failure21:29 - Year Ahead
This week Sean is joined by Julia Burton Brown, Country Manager at Taboola.We discussed 👇 00:15 - Julia’s Career Journey07:58 - Choosing the Right Environment12.45 - Navigating the Wrong Role14:58 - Who Taboola Are & The Shift Beyond Native19:21 - Being LGBTQ+ in AdTech: Visibility & Representation23:29 - Career Advice: Do the Things That Scare YouA massive thank you to our show sponsors adnomaly
This week Sean is joined by Jessica Aylett, Head of Sales GumGum.We discussed 👇 00:00 - Jess’ Career Journey04:47 - Who GumGum Are & The Mindset Graph06:30 - Leading Sales Teams & Ambition in High-Performance Roles07:07 - Mindset, Growth & Adapting 09:08 - Moving from Agency to Sales15:30 Sales Slumps, Momentum Dips & Resilience20:30 Career Advice: “What Got You Here Won’t Get You There”
This week Sean is joined by Tom Barbour, Sales Director at Vistar Media.We discussed 👇 00:00 Tom’s Career Journey05:29 Why Move Into Programmatic Out-of-Home09:05 Who Vistar Are & How They Fit Into DOOH12:38 Success Stories & Industry Momentum17:22 Why Brands & Talent Should Care About Programmatic DOOH22:02 Being LGBTQ+ in AdTech29:39 Career Advice
This week Sean is joined by Cameron Armstrong, Head of Programmatic at VCCP Media.We discussed 👇 00:00 - Cameron’s Career Journey04:07 - Why Programmatic & How the Channel Evolved06:30 - Who VCCP Are & Why He Joined09:05 - The “Mad Men + Math Men” Era11:05 - Life at an Independent Agency15:48 - Industry Challenges & “Advertising Who Cares?”22:53 - Networking, Community & AdTech Connect27:36 - Career Advice & The Third Door Analogy
This week Sean is joined by Dora Michail-Clendinnen, CRO at Venatus.We discussed 👇 00:15 - Career Journey 06:10 - Who Venatus Are 08:32 - Gaming's $200B Opportunity11:52 - How Venatus Fits Into the Gaming Ecosystem13:53 - The Shift in Perception of Gamers16:16 - Moving Brands From Experimental to Always-On21:28 - What Needs to Happen for Gaming to Break Through22:36 - Career Advice: Choose Work That Energises You
This week Sean is joined by Joe Adsett, Managing Director UK & US Refluenced AGWe discussed 👇 00:15 - Career Journey 05:21 - Why Join a Startup: Culture, Speed & Opportunity07:48 - Career Growth in Startups & Go-to-Market Ownership12:30 - Blueprint for Building a Growth Engine30:28 - Get Ranked AI: SEO Meets Social Search41:53 - Career Advice: “Don’t Build a Cathedral in a Desert”
This week Sean is joined by Tim Collier, Chief Commercial Officer at Scope3We discussed 👇 00:15 - Career Journey02:24 - What AdCP Is & Why It Matters07:15 - How AdCP Changes the Game for Scope3 & the Industry14:28 - Agentic Advertising in Practice & The Future of Buying26:32 - Personal Use of AI & Real-World Agentic Workflows33:47 - Career Advice
This week on the show Sean is joined by Graham Alexander | Director, AdTech & Marketing Services at WithWe discussed 👇 00:15 Career Journey05:31 Joining a GTM AdTech company07:50 The Power of Kindness & Community in AdTech13:41 Joining With20:46 The Role of Marketing in AdTech: Brand, Demand & Distinction35:19 Career Advice
This week Sean is joined by Freddie Turner, Managing Director EMEA at Chalice AI.We discussed 👇 00:15 Career Journey04:50 Building your Network for the Future17:23 Decision Making Process for a New Opportunity20:13 Who are Chalice?22:13 What is Sell-Side Decisioning30:10 Career Advice
This week Sean is joined by Frazer Locke, SVP International Sales at TripleLift. We discussed 👇 00:15 Career Journey03:19 Working across Retail and eCommerce18:49 Amazon Experience34:00 Joining TripleLift40:15 Opportunities in Retail Media48:10 Career Advice
This week Sean is joined by Paul Evans, Founder and Chief Positioning Engineer at V2RSIONWe discussed 👇 00:15 Career Journey07:26 Transitioning to AdTech12:11 From Corporate to Startup14:33 Positioning Explained: What It Is & Why It Matters21:40 V2RSION Approach35:41 Career Advice: Every Second Counts
This week Sean is joined by Dave Ajumobi, Programmatic Lead at Two Circles.We discussed 👇 00:15 Dave's Career Journey 13:19 Gaming & Data15:39 Two Circles & Programmatic Strategy27:07 Streaming, Data & Omnichannel Growth in Sports36:36 Career Advice
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