Build and Scale Your Online Fitness Business

In this episode, Jon Vlahogiannakos discusses the common pitfalls in enrollment calls and provides a framework for converting conversations into clients. He emphasizes the importance of diagnosing client needs, handling objections effectively, and confidently positioning prices. By asking the right questions and understanding the client's pain points, coaches can significantly improve their conversion rates and ultimately grow their businesses.TakeawaysMost coaches make the same three mistakes on calls.Sales calls should feel like strategy sessions, not pitches.The value of a program must be clear to the client.Asking the right questions can do 80% of the work.Recording calls can help identify areas for improvement.Enrollment calls are about diagnosing, not convincing.Chapters00:00 Introduction to Enrollment Challenges02:59 Common Mistakes in Enrollment Calls03:36 The Importance of Diagnosing Needs04:06 Key Questions for Effective Enrollment Calls06:55 Handling Objections with Confidence09:50 Positioning Price Effectively12:39 Action Steps for Improvement📞 Book a Free Strategy Call📱 Follow OTM on Instagram: @onlinetrainermentorship

Andrea was already successful—$80K a year running in-person training from her garage. But she was maxed out. Seven to eight hours a week of sessions meant no flexibility, no time freedom, and revenue loss every time life happened. When her daughter announced her first grandchild was on the way, Andrea knew something had to change.In this conversation, Andrea shares:✅ Why she was skeptical about serving clients online (and what changed her mind)✅ The biggest breakthrough: Realizing she could actually serve clients BETTER virtually than in person✅ How she closed her in-person business without guilt✅ Going from scattered pricing ($30-$600) to confident $2,000 for 12 weeks✅ Building systems that let her work smarter and reclaim creative energy✅ Why online training isn't a downgrade—it's an upgrade for coaches AND clientsThe Result: 18 online clients, $10K+ months, complete time freedom, and the ability to show up for her family without her business falling apart.If you're hitting the ceiling with in-person training or struggling with inconsistent pricing online, Andrea's story proves you can serve clients better AND build the freedom you're after.TIMESTAMPS:00:00 – Introduction: Meet Andrea Johnson01:00 – Who Andrea coaches and the problem she solves02:18 – Before OTM: $80K/year in-person training, maxed out schedule03:46 – Initial skepticism: "I didn't feel like I could serve clients as well online"04:40 – Biggest Breakthrough: You can serve clients BETTER online than in person06:43 – Why she closed her in-person business10:13 – Current revenue: 18 clients, $10K+ months fully online11:16 – Personal impact: Creative energy and brain space12:39 – Who OTM is for13:09 – Pricing transformation: $30-$600 scattered → $2K for 12 weeksBook a strategy call with our team here so you can spend less time working and more time growing📱 Connect with OTM: @onlinetrainermentorship

**Note:** This interview was originally recorded in October 2024. We're sharing it now because Paul's journey from skeptical brick-and-mortar owner to $20K/month online coach addresses the exact objections and fears we still hear from coaches today. The systems that worked for Paul 15 months ago are the same systems working for OTM students in 2026.Key Timestamps:00:00 – Introduction: Meet Paul Riley (MidStrong & Old Grad Strong)02:04 – Before OTM: 15 clients, under $2K/month, scattered pricing06:58 – Paul's Skepticism About Joining OTM09:20 – Why the 4C System Works (Repeatable Methodology)11:30 – The Niching Down Breakthrough (West Point Grads)16:12 – Charging What You're Worth Without Adding More Services18:14 – Results: 63 clients, $150K+ first year revenue19:18 – Personal Impact: 2-week Ireland vacation completely unplugged21:43 – Selling the Brick-and-Mortar Business23:02 – Who OTM Is For

In this episode, Jon Vlahogiannakos discusses how fitness coaches can escape the time trap of working excessive hours without achieving financial freedom. He outlines three essential systems for building time leverage: high value pricing, leverage delivery, and ruthless elimination of low-value activities. By implementing these strategies, coaches can reduce their working hours while increasing their income, ultimately creating a business that serves their lifestyle rather than consuming it.TakeawaysWorking harder doesn't guarantee more income.Many coaches are trapped in a cycle of overwork.Time leverage is key to scaling a coaching business.High value pricing allows for fewer clients and more income.Transformational coaching is more valuable than hourly rates.Leverage delivery can save significant time and effort.Batching tasks increases productivity and efficiency.Eliminating low-value activities is crucial for growth.Building systems is essential for long-term success.Raising prices can lead to better client commitment and resultsChapters00:00 The Time Trap: Understanding the Hustle02:48 Building Time Freedom: The Three Systems05:37 High Value Pricing: Transforming Your Business Model08:49 Leverage Delivery: Scaling Without Extra Hours11:23 Ruthless Elimination: Prioritizing High-Value Activities14:12 Implementing Change: A 90-Day Action Plan16:52 Conclusion: Building a Business That Serves You📞 Book a Free Strategy Call📱 Follow OTM on Instagram: @onlinetrainermentorship

You're posting 3-5 times a week. Getting likes and comments from other trainers. But not booking clients. This episode breaks down why most fitness content fails to convert, the difference between expertise content vs. identifying content, and the exact framework for creating posts that drive DMs and discovery calls instead of just engagement.What You'll Learn:✅ The 3 content types that consistently drive client conversations✅ How to stop creating content for trainers and start attracting clients✅ What to stop posting immediately✅ Simple weekly content calendar that actually works✅ Batching system to create a week of content in 3 hoursTimestamps:00:01 – Introduction: Expertise vs. Identifying Content02:33 – The Problem-First Framework05:04 – The 3 Content Types That Convert07:09 – What to Stop Posting (Killing Your Business)08:43 – The Content Audit Challenge10:19 – Content-to-Conversation Bridge11:18 – The Exact DM Strategy13:03 – Simple 3-Post Weekly Calendar15:12 – Content Creation Tips (Batching, Repurposing, Keeping It Simple)17:02 – This Week's Implementation Plan19:29 – Final Thoughts📞 Book a Free Strategy Call📱 Follow Jon on Instagram: @strongjonfitness (2,500+ posts - see the evolution)📱 Follow OTM on Instagram: @onlinetrainermentorship

📞 Book a Free Strategy Call📱 Follow OTM on InstagramIf referrals stopped tomorrow, how long could your business survive? Most coaches: maybe 2-3 months. Because they have zero control over when referrals happen. This episode breaks down the exact three-part lead generation system that ends referral dependency and gives you predictable client growth.What You'll Learn:Why referral-based businesses are fragile and unpredictableThe three-part system that generates consistent leadsThe follow-up system that converts (most clients come from follow-ups)Common mistakes that kill lead generation effortsThe 30-day implementation plan to build your systemTimestamps:00:00 – Introduction: The Referral Dependency Problem01:00 – The Referral Trap: Why You Have Zero Control02:30 – The Math That Doesn't Work (Churn vs. Referrals)03:27 – Part 1: Content That Identifies (Not Just Shows Expertise)05:38 – Part 2: Outreach That Engages (10 Conversations/Day)08:11 – Part 3: Follow-Up That Converts (The Most Underrated Part)10:19 – Why This System Works (Predictability, Scalability, Quality)10:48 – Common Mistakes & How to Avoid Them13:13 – The 30-Day Implementation Plan15:19 – The Mindset Shift: From Passive to Active

🚀 Ready to stop guessing and start implementing a proven system? ⁠Book a call with the team here⁠📱 Connect with OTM on ⁠IG⁠80% of coaches will quit their 2026 goals by February. Not because they’re lazy, but because they’re relying on motivation instead of systems. This episode breaks down the three critical systems every coach needs (lead generation, sales conversion, time leverage), why motivation always fails, what separates the 20% who succeed from the 80% who don’t, and your exact January action plan to build the infrastructure that guarantees 2026 is different.Timestamps:00:00 – Introduction: Welcome to 202601:15 – The Motivation Trap: Why January Energy Dies in February03:42 – Why Motivation Is a Terrible Foundation for Business05:52 – System 1: Lead Generation (Knowing Where Your Next 10 Clients Come From)07:46 – System 2: Sales Conversion (Turning Conversations Into Clients)09:44 – System 3: Time Leverage (Serving More Clients Without Working More Hours)11:42 – What Separates the 20% Who Succeed From the 80% Who Don't13:42 – The Cost of Staying in the 80%14:31 – Your January Action Plan: Audit and Build Your Three Systems17:04 – The Accountability Factor: Why the 20% Don't Do It AloneKey Takeaways:✅ Motivation is an emotion—emotions are inconsistent. Systems work whether you’re motivated or not.✅ You can’t willpower your way to $10K months without a lead generation system.✅ The three critical systems: Lead Generation, Sales Conversion, Time Leverage.✅ The 20% set system goals (10 conversations/day) not just outcome goals ($120K/year).✅ Build infrastructure in January: Week 1 audit, Week 2 lead gen, Week 3 sales, Week 4 leverage.Make 2026 your best growth year yet. Apply here

Every year, coaches either work through the holidays and don't enjoy them, or completely disconnect and come back to chaos. There's a third option: strategic disconnect. This episode breaks down the exact client communication timeline, what to automate (and what not to), and how to set boundaries without guilt or sacrificing your holidays.Timestamps:00:00 – Introduction: The Holiday Business Paradox01:30 – The Holiday Mindset Shift: Strategic Disconnect04:00 – Client Communication Strategy: The 3-Touchpoint Timeline06:45 – How to Frame It Without Apologizing09:00 – Setting Holiday Check-In Expectations11:30 – The Emergency Protocol: What's Urgent vs. What Waits13:15 – Automation for Holiday Mode: What You Can Automate16:00 – What You Should NOT Automate18:30 – Setting Up Your Systems This Week20:00 – Boundary-Setting Without Guilt22:45 – Training Clients to Respect Your Time Year-Round24:00 – The 15-Minute-Per-Day Maintenance Strategy26:30 – Coming Back Strong28:00 – Implementation Checklist & ClosingKey Takeaways:✅ Tell clients your holiday schedule NOW (Dec 10-12), not December 23rd✅ Three touchpoints: initial announcement, reminder, final confirmation✅ Define emergencies vs. non-emergencies before the holidays✅ Automate logistics, not relationships✅ 15 minutes per day maintains momentum without sacrificing holidays✅ Boundaries communicate value—you're allowed to take time offResources:📞 Book a Free Strategy Call📱 Follow OTM on Instagram: @onlinetrainermentorship

You have three weeks left in 2025. Most coaches will coast through them, then wonder why 2026 feels exactly like 2025. This episode walks you through a tactical two-hour audit that reveals your real numbers, where your clients actually came from, what to double down on, what to eliminate, and your exact three priorities for Q1. Five questions that separate coaches who grow from coaches who stay stuck.Timestamps:00:00 – Introduction: You Have 3 Weeks Left in 202501:30 – Question 1: What Was My Actual Revenue vs. What I Wanted?03:45 – Understanding the Gap: Business Model vs. Execution Problem06:30 – Common Revenue Blind Spots Coaches Miss08:15 – Question 2: Where Did My Clients Actually Come From?11:00 – The 80/20 of Client Acquisition13:30 – What to Eliminate: Strategies That Brought Zero Clients15:00 – Question 3: What Was My Average Client Lifetime Value?17:45 – Why LTV Matters More Than You Think20:00 – The LTV-Pricing-Retention Loop22:00 – Question 4: What Strategies Didn't Work?24:30 – The Sunk Cost Fallacy26:00 – Question 5: If I Could Only Do 3 Things in Q1, What Would They Be?28:30 – The 90-Day Sprint Framework30:00 – Implementation Plan & ClosingKey Takeaways:✅ Big gaps (30%+ off goal) = business model problem; small gaps (within 20%) = execution problem✅ 80% of your clients came from 20% of your activities—identify and double down✅ If your LTV is under $1,500, you have a pricing and retention problem✅ If something hasn't worked in 12 months, it won't work in month 13—cut it✅ Focus on 3 priorities in Q1 that directly impact revenue, retention, or leverageResources:📞 Book a Free Strategy Call📱 Follow OTM on Instagram: @onlinetrainermentorship

Filipe Simões went from $2-3K months working crazy hours with no structure to $20K months with an 8-person team—all while coaching exclusively in Portuguese in Portugal. His secret? A unique 3-coach system (trainer, nutritionist, psychologist) that helps women over 30 with complete transformation. In this conversation with OTM Head Coach Drea Maxwell, Filipe shares the exact systems he implemented, the mindset shifts that changed everything, and why he almost quit right before his breakthrough.What You'll Learn:✅ Why niching down to women 30+ in Portugal grew his business (not limited it)✅ The 3-coach delivery system that creates incredible client results and retention✅ How focusing on numbers instead of emotions transformed his decision-making✅ Why charging more for fewer clients gave him better results✅ The exact systems that took him from solo coach to 8-person team✅ How he went from working in-person to fully remote with his girlfriend✅ Why OTM's focus on client delivery (not just revenue) makes all the differenceAbout Filipe:Filipe is a fitness coach based in Portugal who specializes in helping women over 30 lose weight through a comprehensive 3-coach system. After joining OTM, he scaled from $2-3K months as a solo operator to $20K months with an 8-person team including 2 closers, 1 setter, 2 trainers, 2 psychologists, and 1 nutritionist. He's established himself as a go-to authority in Portugal and even appeared on live TV.Timestamps:00:00 – Introduction: Meet Filipe 01:10 – The Unique 3-Coach System (Trainer, Nutritionist, Psychologist)02:52 – What Filipe's Business Looked Like Before OTM05:12 – The Systems That Changed Everything07:15 – Why Niching Down Was the Best Decision09:03 – Going on Live TV and Building Authority in Portugal10:28 – How the Business Growth Changed His Personal Life12:19 – Why OTM Focuses on Delivery Excellence, Not Just Revenue14:09 – The Moment Filipe Almost Quit (And What Saved Him)Links:📞 Book a Free Strategy Call📱 Follow OTM on Instagram: @onlinetrainermentorship

I pulled renewal responses from every coach inside OTM—from month 3 to year 3, $5K to $30K months. Four lessons showed up in every single response. Not one mentioned big followings, fancy branding, or natural sales ability. Just these four things.Timestamps:00:00 – Introduction: Reading Through Every Renewal Response01:30 – Lesson 1: They All Overcame the Same Barrier (Self-Doubt)04:45 – Why Confidence Comes From Action, Not Before It06:30 – Lesson 2: They Hired Before They Felt Ready08:15 – Jon's Personal Story: Losing 20 Clients in 202210:00 – The Mindset Shift: Hiring Creates Capacity for Growth12:00 – Lesson 3: They Raised Prices Repeatedly14:30 – The Confidence-Pricing Loop16:15 – Lesson 4: They Stayed Coachable (The Most Important Lesson)18:45 – What Being Coachable Actually Looks Like20:30 – The Four Questions to Ask Yourself23:00 – Call to Action & ClosingKey Takeaways:✅ Self-doubt doesn't disappear—you just get better at moving forward anyway✅ They didn't hire when they could afford it—they hired so they could afford it✅ Raise prices until it feels uncomfortable, then raise them again in six months✅ The most successful coaches are still the most coachable✅ Not one coach mentioned big followings, fancy branding, or natural sales ability---📞 Book a Free Strategy Call📱 Follow OTM on Instagram: @onlinetrainermentorship

Most coaches disappear in December. They stop posting, stop DMing, and stop following up, only to spend January trying to rebuild the momentum they threw away. This episode breaks down why that happens and the simple plan top coaches use to turn December into their biggest advantage of the year.In this episode, you’ll learn:Why December isn’t a dead month, but an opportunity monthThe “December Drift” and how it kills your momentumThe daily non-negotiables that keep your business visible through the holidaysHow to pre-sell January with one simple waitlist postThe December to January bridge all successful coaches runHow to book January clients before January startsTimestamps:00:00 The December problem01:00 Why coaches disappear03:00 The cost of checking out05:00 What top 5 percent coaches do07:40 Daily non-negotiables11:00 How to pre-sell January13:00 The December to January bridge22:00 Weekly execution plan29:00 Final mindset shiftWant support implementing this plan?⁠Book a strategy call here⁠ with our team and get a clear action plan for your December-to-January momentum📱 Connect with OTM on Instagram: ⁠@onlinetrainermentorship⁠

Book a strategy call with our team here to get a clear action plan on exactly what you need for your business to grow📱 Connect with OTM: @onlinetrainermentorship📥 Want the full Black Friday Sales Blueprint PDF for free? DM "BLUEPRINT" on InstagramTimestamps00:00 - 01:30 - Introduction: The Black Friday Dilemma01:30 - 05:30 - The Problem with Discounting Your Coaching05:30 - 11:30 - The Value-Stacking System: Add Time, Not Discounts11:30 - 21:30 - The 7-Day Campaign Timeline (Phase-by-Phase Breakdown)21:30 - 27:30 - The DM Strategy: How to Turn Engagement Into Clients27:30 - 31:00 - Implementation Checklist & Action Steps31:00 - 32:30 - Final ThoughtsKey TakeawaysStop discounting, start rewarding commitmentAdd bonus months instead of cutting prices Value-stacking keeps your price integrity and filters for serious clientsBlack Friday requires a 10-day campaign, not a single postYour posts build awareness, your DMs build clientsThe fortune is in the follow-upTrack everything: DMs sent, replies, calls booked, clients signed, revenue

Book a strategy call with our team here so you can spend less time working and more time growing📱 Connect with OTM: @onlinetrainermentorshipTimestamps00:00 - 01:20 Introduction: The Busy But Broke Reality01:20 - 03:45 The Activity Illusion & What Most Coaches’ Days Look Like03:45 - 04:30 The Cost of Distraction04:30 - 05:45 The Big Rocks Framework Explained (Stephen Covey’s Jar)05:45 - 07:15 What Are the 3 Big Rocks in Your Coaching Business?07:15 - 09:00 Sand Tasks: What’s Killing Your Productivity09:00 - 10:00 Pebble Tasks: Important But Not Revenue-Generating10:00 - 11:30 Big Rock Tasks: The Only 3 Things That Grow Your Business11:30 - 12:15 Why Daily Big Rocks Don’t Work12:15 - 15:30 Jon’s Weekly Big Rocks Schedule (Monday-Friday Breakdown)15:30 - 17:15 Why This Batching System Works (5 Key Benefits)17:15 - 18:15 Mistake #1: Treating Everything Like a Big Rock18:15 - 19:30 Mistake #2: Not Protecting Big Rock Time19:30 - 20:45 Mistake #3: Not Adapting Your Schedule to Your Business Phase20:45 - 22:45 Implementation Plan: 4 Action Steps This Week22:45 - 24:00 Final ThoughtsKey TakeawaysActivity doesn't pay your bills, results doThe three Big Rocks every coach needsBatching beats daily hustleJon's weekly Big Rocks scheduleContext-switching kills productivityYour clients' problems are your content goldmine

Want to scale and don't know where to start? Book a strategy call with our team here 📱 Connect with OTM: @onlinetrainermentorshipTimestamps00:00 - 01:34 - Introduction & The Manual Labor Trap01:34 - 04:13 - Why Manual Work Kills Your Growth04:13 - 06:12 - Category #1: Lead Management Automation06:12 - 08:40 - Category #2: Client Onboarding Automation08:40 - 10:43 - Category #3: Client Delivery Automation10:43 - 12:53 - Phase 1: Implementing Lead Management (Days 1-30)12:53 - 14:45 - Phase 2: Implementing Onboarding (Days 31-60)14:45 - 16:39 - Phase 3: Implementing Delivery (Days 61-90)16:39 - 17:16 - Common Automation Mistakes to Avoid17:16 - 19:02 - The Automation Mindset & Scaling Reality19:02 - 19:29 - This Week's ChallengeKey TakeawaysThe manual labour trap costs you 10-15 hours per weekThree automation categories every coach needsLead management automation saves 5-10 hours per month The 90-day implementation roadmapAutomate the busy work, not the important work

Book a strategy call with our team ⁠here⁠ to get results sooner than laterSign 1-5 clients in 7 days: ⁠Join the Get Online Fitness Clients Challenge⁠📱 Connect with OTM: ⁠@onlinetrainermentorshipTimestamps00:00 - 00:36 - Introduction & Episode Overview00:36 - 01:19 - Recap of Episode 17: The 3 Biggest Mistakes01:19 - 02:10 - Introduction to Today's Solutions & Challenge Announcement02:10 - 04:46 - Solution #1: Fixing the Content Mistake04:46 - 06:57 - Solution #2: Fixing the Avatar Mistake06:57 - 09:21 - Solution #3: Fixing the Waiting Game Mistake09:21 - 10:50 - The Math Behind the System10:50 - 13:20 - The 30-Day Commitment13:20 - 16:16 - Challenge AnnouncementKey TakeawaysContent identifies potential clients, conversations convert them—your content's job is to get people to raise their hand, not to sell for youHyper-specificity wins: stop targeting demographics and start targeting specific behavioral patterns, problems, and beliefs your ideal client hasThe daily non-negotiables that guarantee results: 10 new conversations, 5 follow-ups, and 1 post every single dayFollow-ups are where the money is made—some of the best clients come from months or even years of consistent follow-up, not initial conversationsThe math that works: 50 conversations per week leads to 15 good fits, 5-8 calls booked, and 2-4 new clients signedCommit to 30 days minimum—most coaches quit after 3 days when they don't see immediate results, but consistency over time builds a consistent client roster

Strategy call with our team hereJoin the Get Online Fitness Clients Challenge📱 Connect with OTM: @onlinetrainermentorshipTimestamps:0:00 - The uncomfortable question: How many hours worked vs clients signed?2:01 - Why online coaching works but you're not seeing results3:00 - Mistake #1: Treating content like your sales team3:45 - The fishing net analogy: Content catches, conversations convert5:39 - Mistake #2: Speaking to everyone = speaking to no one6:30 - The specificity test: Could your content apply to everyone?7:35 - Demographics vs psychographics: The critical difference8:30 - Mistake #3: The passive income lie that's killing your business9:49 - Hard truth: Six-figure coaches aren't smarter, they have more conversations11:30 - Why you can't see what's actually working behind the scenes12:30 - Reality check: Where you're probably at right now13:27 - What's coming next week: The complete solution systemKey Takeaways:Content identifies potential clients - conversations convert themBeing specific doesn't reject others, it attracts the right peopleSix-figure coaches aren't smarter - they just have more conversationsThe work you don't see = the work that mattersThese mistakes feel like you're doing the right thing (that's why they're deadly)

Ready to avoid complacency and build systems that last?Book your strategy call here📱 Connect with OTM: @onlinetrainermentorshipDaniel Rosenthal (@rosentrain) - Online fitness coach specializing in helping women over 40 lose weight sustainably. 100K+ Instagram following, father of two, based in Halifax, Nova Scotia. OTM student for 3.5 years.Timestamps:0:00 - Hook: When the systems that got you here won't get you where you're going1:00 - Daniel's background: Personal trainer to online coach journey3:07 - Pre-OTM business: $7-10K months but no systems to scale4:20 - Joining OTM in 2022: Wife wanted extended maternity leave6:10 - The success period: Growing from 25 to 75 clients, $20-30K months7:20 - September 2024: When growth suddenly stopped8:30 - The complacency trap: No marketing systems, just organic applications9:30 - From 250 applications to almost none - the warning signs11:09 - What OTM helped with: Client service, sales skills, hiring coaches13:32 - The decline: "My content from August 2024 was terrible"15:15 - Taking ownership: No systems, got lazy, posted randomly16:21 - September 2024 becomes the best month ever (spoiler alert)17:07 - How to know: Slow month vs systemic problem18:01 - The comparison that sparked action, not self-pity18:48 - March-April 2024: The stress of realizing it's all on you19:56 - First system implemented: DM strategy and hiring a setter22:45 - The bottleneck revelation: You can be your own limitation23:15 - Forcing himself to track data in Trello (despite hating spreadsheets)24:29 - Content planning for someone with 100K followers (you need it too)25:10 - August content strategy: Getting audience to know, like, trust26:30 - Theme-based content: Monday through Sunday structure27:47 - September theme: "Life ain't gonna slow down, so you may as well start"29:16 - Best month ever after 18 months of struggle30:30 - Balancing rebuild stress with family life (not perfectly)31:52 - Non-negotiables: 5-8pm family time, blocked calendar33:20 - The balance myth: Sometimes work has to be priority36:12 - Phone on DND 24/7 except for wife37:11 - One system every coach needs: DM conversations38:37 - Avoiding complacency: Plan next month before celebrating this one39:44 - October 1st action: 90 DMs sent to avoid empty calendar42:58 - Stress management: Gratitude journaling, workouts, prioritizing self46:08 - Rapid fire: Biggest mistakes, best investments, systems to never neglectKey Takeaways:Complacency kills growth faster than bad strategy100K followers means nothing without a DM and content systemTaking ownership > blaming the algorithm every single time"Trust the process" only works if you actually do the workContent planning isn't optional - even with 100K followersTrack your data even if you hate spreadsheets (hire someone if needed)Non-negotiables keep you sane during intense growth periodsConnect with Daniel:Instagram: @rosentrainPodcast: The Leaner You PodcastNewsletter: Fit Bullets Friday

Ready to stop replacing clients and start keeping them for 12+ months? Book your strategy call here to see if we can help📱 Connect with OTM: @onlinetrainermentorshipTimestamps:0:00 - The client you thought was a sure thing... then they left1:00 - Why results aren't enough: The month 3 decision point2:04 - Clients leave because they can't see what's next2:45 - The math: $72K vs $120K with same client acquisition effort4:07 - Part 1: Check-ins that actually matter (not participation trophies)4:30 - Step 1: Acknowledge specific behavioral wins, not just scale wins4:50 - Step 2: Reset the goal with specific next steps5:10 - Step 3: Plant seeds for what's coming next5:40 - Part 2: Milestone mapping - the game changer coaches miss6:10 - The onboarding roadmap: Foundation, momentum, optimization, mastery6:36 - Month 1 and Month 3 check-in examples7:30 - Part 3: Offer upgrades before they think about leaving8:10 - Week 9-10: The "what's next" conversation timing8:35 - Three upgrade options: Maintenance, next level, add-ons9:15 - Why this system removes awkward renewal conversations10:15 - Common mistake #1: Waiting until week 12 to discuss renewal10:54 - Common mistake #2: Generic "great job, keep it up" check-ins11:30 - Common mistake #3: No clear phases or progression milestones12:10 - This week's action plan: Audit, map, identify12:42 - The retention mindset shift: Show them why leaving doesn't make sense13:30 - Episode wrap: Stop chasing new clients, start keeping current onesKey Takeaways:Clients don't leave because you're a bad coach - they leave because they can't see what's nextSame 5 clients/month: 3-month retention = $72K/year, 12-month retention = $120K/yearCheck-ins must: Acknowledge wins, reset goals, plant seeds for next phaseMilestone mapping starts on day 1 - clients need to see months 1, 3, 6, 12 before they startStart "what's next" conversations at week 9-10, not week 12Retention isn't convincing clients to stay - it's showing them why leaving doesn't make sense

Ready to build a sustainable coaching business without burning out?Book your strategy call📱 Connect with OTM: @onlinetrainermentorshipTimestamps:0:00 - Part 2 intro: Sustainability, workload, and hiring0:47 - Jon's burnout story: 72 clients + 40 OTM students = breaking point2:32 - The cost of "success": $150K year but fitness came last4:59 - How many hours per week for a successful coaching business?5:45 - Time breakdown: 1-2 hours per client per month maximum6:15 - Content creation time blocks: 2.5-5 hours per week total7:24 - When is the right time to hire? Earlier than you think9:45 - Action step: Write down everything you do in your business10:30 - First hire options: VA, programming coach, or setter12:09 - Why coaches avoid DMs and how setters solve this13:40 - Who should you hire first? Your biggest bottleneck16:03 - Success coaches: When you're capped but leads keep coming17:08 - Can you hit 15-20K months as a solo coach?17:45 - Why solo scaling usually means sacrificing family time18:15 - Fear of stepping out of coaching role into CEO role20:12 - Real examples: 15K months with minimal team22:38 - The real goal: Time freedom, not being chained to your businessKey Takeaways:Success without systems leads to burnout - Jon's 72-client reality checkMinimum 20 hours/week for sustainable coaching business operationsTime allocation: 1-2 hours per client per month, 2.5-5 hours content weeklyHire before you break - when you're growing but not drowning yetThree first hire optionsShould you go at it solo to hit 15K-20K months?The goal is time freedom, not being chained to your computer 24/7Engage with This Episode:What's your biggest time bottleneck right now?Share with a coach who's trying to do everything soloTag us @onlinetrainermentorship with your hiring questions