The Persona and Journey Map Podcast

In this episode, we focus on how to analyze and synthesize research data to inform persona creation. You’ll learn how to tag and organize findings, identify trends, create themes, and compare personas based on shared attributes and dimensions, so your personas are built on real research, not assumptions.

This episode focuses on using user research to build personas based on evidence, not assumptions. Learn how to define research goals, choose methods, and apply data to create personas that reflect real users.

Too many personas can create confusion instead of clarity. In this episode of The Persona and Journey Map Podcast, we explore how building a persona relationship tree helps teams organize overlapping personas, align across departments, and grow a clear, connected understanding of their users.

Learn how to build personas as structured constructs using an attribute framework. We cover organizing attributes into altitudes, running workshops to align teams, and creating only the personas you need today with a system that can grow with your organization.

In the second episode, we're delving into a key concept from the new book, The Persona and Journey Map Playbook. We discuss a valuable new perspective on how to use the concept of altitudes to craft your own user artifact strategy.

Today, we're diving into a crucial topic from the book, "The Persona and Journey Map Playbook": why so many personas, despite all the effort put into them, often fail to have a lasting impact on an organization. It's a common problem, and the root causes often lie in the very practices we use to create them. We're going to explore how to diagnose these "sick" personas that can actually hurt an organization's overall health.