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Don't Work Harder

Author: ATOMIC

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Don’t Work Harder is a show about taking bolder, braver moves in your small business.

Made by ATOMIC, and hosted by Suman Randhawa, Don’t Work Harder is the show for business owners who are done playing small and know that just working harder isn’t the answer.

Each week, you’ll hear a pivotal strategy from incredible guests that sparked a bold leap to their next level of growth.

These are the breakthroughs that came from thinking bigger, acting braver, and doing things differently.
40 Episodes
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Fifth video call of the day. On her birthday. On a family holiday, watching her dad play with her daughter in the pool, whilst dealing with a crisis back at the office that only she could handle.In that moment Amelia Sordell realised she'd built a prison, not a business - and spent the next 18 months deliberately ""unscaling"" the UK's leading personal branding agency to rebuild something aligned 💡Now she's building Mother - a media company for women, by women - and teaching female founders to use their voice to gain competitive advantage in a space dominated by men.Amelia is a personal branding consultant, best-selling author, and keynote speaker with over 250,000 LinkedIn followers and 70,000 on Instagram. She scaled Klowt to £4 million revenue with high overheads, generated billions of organic views for clients, then walked away because she couldn't scale a business built entirely around her personal brand. In this conversation, Amelia reveals:- Why she spent 18 months ""unscaling"" a successful agency 👀- How building a brand exclusively around your expertise makes scaling really trick- Why 80% of young people can't name a single female founder - How she monetises social media with a highly profitable system (£79 course as paid lead magnet, 1,000 sales, then consulting at £5.5K/day) 🚀- Why you need to separate your personality from your content - The shift from masculine energy (""execute or don't, catch up or leave"") to building a business that doesn't deplete her at home- How being a business owner brings out all the unhealed parts of you (childhood trauma, desperate need to be liked, hyperindependence)Most personal branding experts teach you to scale your influence.This conversation goes deep into the reality of burnout - living in stress, having nothing left to give at home, being a stressed parent, and the gradual process of dismantling something you spent 5 years building - for the greater good.For founders who think they need to be perfect before they're ready or who tie their personality to their content performance, this episode shows what becomes possible when you build something truly aligned 👀--------This episode is brought to you by our Sponsors:Vidonary – the video tool making business videos simple and confident. Plan, record and publish with ease. Find out more and sign up here: https://vidonary.com/------Amelia's links: Klowt: www.klowt.com Instagram: https://www.instagram.com/ameliasordell/LinkedIn: https://www.linkedin.com/in/ameliasordell/------Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesyAccess our FREE Sales Call Success Template, to help double your conversation rate call, forevermore.https://atomic.site/sales-script/------#DontWorkHarder #BusinessGrowth #SalesandMarketing
Jason Graystone’s YouTube video sat dormant. Then it exploded, making 1.5m million in 3 months from a £300 product shared at the end. And eventually that one video generated 12 million in revenue.Jason spent 2 weeks mapping out a video so comprehensive that no one would need him after watching it. He gave everything away for free. And that's exactly why people paid.Now he's financially free, runs a business he doesn't need, and is what he calls """"always free"""" 👀Jason is a wealth enthusiast, trader, angel investor, and content creator with over 500,000 YouTube subscribers. He achieved financial freedom at through trading, built a business model so passive he doesn't resent showing up, and created an oversubscribed program with 10,000 people on the waiting list. In this conversation, Jason reveals:- The YouTube video strategy that generated $12 million for his business 📈- How he went from 50,000 to 390,000 subscribers in one year after 8 years of slow growth- The 18 months he spent """"donating money to the markets"""" before the week that changed everything 👀- The oversubscribed model he used to grow his business without ever placing an advert - Why he gives 30-minute Instagram stories with A-Z solutions and no call to action (and how that builds trust better than any sales strategy) 🤯- The exercise his mentor made him do that changed everything (calculating the TRUE cost of what you want, not just the price tag)- Why he has no goals, no aspirations - because he knew what contentment was before he got there 👀Most entrepreneurs think financial freedom requires hustle, scale, and complexity.Jason proves you can build indestructible wealth through diversification and giving away lots of value for free.--------This episode is brought to you by our Sponsors:Vidonary – the video tool making business videos simple and confident. Plan, record and publish with ease. Find out more and sign up here: https://vidonary.com/------Jason's links: Always Free: https://alwaysfree.comTier One Trading: https://tieronetrading.com ------Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesyAccess our FREE Sales Call Success Template, to help double your conversation rate call, forevermore.https://atomic.site/sales-script/------#DontWorkHarder #BusinessGrowth #SalesandMarketing
Think building powerful relationships requires years of experience, the perfect introduction, or being extroverted?Simon Ong went from a shy, introverted kid to securing book endorsements from Marie Forleo, Simon Sinek, and Ali Abdal 👀Now he's a global keynote speaker, Penguin-published author, and has built a business with multiple revenue streams 🚀Simon is a global keynote speaker, energy life coach, and the author of "Energize."He grew his YouTube channel from 0 to 130,000 subscribers in 10 months and has built strategic relationships by connecting with people outside his industry - film directors, chefs, musicians, not just other speakers.In this conversation, Simon reveals:- How he built multiple revenue streams before the pandemic - and how he scaled his coaching income 📈- How he designed his business to be extremely flexible so he can pivot and switch lanes fast when problems hit- The voice note strategy on LinkedIn that converts nearly 100% of connections (and why it works better than text) 🎯- The incredibly effective opening technique he uses for every keynote... inspired by James Bond 😎- The huge mindset shift that he uses to take the pressure off networking and make it effortless- What he studied before posting his first YouTube video (and how it led to 130k subscribers in 10 months) 🚀- Why his "I'm 40 today" video got 4 million views and gained him 76,000 subscribers from a single piece of content 🤯Most entrepreneurs think networking is about collecting contacts and making asks when you need something.Simon proves that relationship building is a daily habit, that the best opportunities come from years of adding value before ever asking, and tells us exactly what to do to make that sustainable.For entrepreneurs who think they're "not good at networking" or believe powerful relationships are out of reach, this episode shows what becomes possible with the right mindset 👀--------This episode is brought to you by our Sponsors:Vidonary – the video tool making business videos simple and confident. Plan, record and publish with ease. Find out more and sign up here: https://vidonary.com/------Simon's links:Instagram: https://www.instagram.com/simonalexandero/YouTube: https://www.youtube.com/@UCERgudp8-SGp2yyqfR-5jhwEnergize: https://www.amazon.de/-/en/Energize-Make-Most-Every-Moment/dp/0241502764------Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesyAccess our FREE Sales Call Success Template, to help double your conversation rate call, forevermore.https://atomic.site/sales-script/------#DontWorkHarder #BusinessGrowth #SalesandMarketing
This entrepreneur scaled to £2M in revenue - while putting service first.And he came into the studio to reveal exactly how he did it 👀Lewis Crompton is a financial freedom expert who’s built his success by doing the opposite of what most online business gurus preach.He caps his mentorship groups at just 4–5 people and refuses to increase them - even when it would make him more money. He’s taken revenue hits to serve his community better and built a business with less than 5% refund rates.His success proves you can scale fast - without compromising what matters ❤️In this value-packed conversation, Lewis reveals: • How he went from £10K months to £2M in revenue while protecting quality over scale 🚀 • Why he taught for 6 years completely FREE before launching his paid company 👀 • The hiring mistake that cost him serious time and energy - and the one role he wishes he’d brought in earlier • His exact strategy for hiring - even when he doesn’t feel ready • How he built his two growth engines: his marketing machine and his sales machine 💰 • Why he refuses to expand group sizes - even when his team say they can handle more • How he hires every single coach from his own successful studentsLewis has scaled by protecting what matters - even when it costs revenue in the short term.For entrepreneurs trying to grow without losing their soul - or wrestling with the tension between purpose and profit…This episode is a gamechanger 🚀--------This episode is brought to you by our Sponsors:Vidonary – the video tool making business videos simple and confident. Plan, record and publish with ease. Find out more and sign up here: https://vidonary.com/------Lewis' links: E-book: https://startradingnow.com/get-your-free-ebook-podcast/Website: https://startradingnow.com/Instagram: https://www.instagram.com/withlewiscrompton------Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesyAccess our FREE Sales Call Success Template, to help double your conversation rate call, forevermore.https://atomic.site/sales-script/------#DontWorkHarder #BusinessGrowth #SalesandMarketing
What happens when you love what you do but can't sustain how hard you're working? 🙏Frankie James built Ideas Forum into one of the UK's most respected entrepreneurship platforms: the Great British Entrepreneur Awards - with 5,500+ entries at its peak!Plus... she built Ideasfest - the 4,000-person business festival that Steven Bartlett called ""Glastonbury for business."" Frankie has an incredible mindset when it comes to building a long term brand - she's turned down major sponsorship deals that didn't feel aligned with her values, and made the terrifying decision to cancel Ideasfest after selling 1,200 tickets - because she knew she couldn't deliver her best work. Her approach challenges big assumptions that the entrepreneurship space makes about hustle culture, operating with strong values, and enjoying your work.In this value-packed conversation, Frankie reveals:- The one question that made her CANCEL a sold-out event - and why sometimes stopping is braver than pushing through 👀- Why loving what you do makes knowing your limits harder - and the warning signs she watches for now 🙏- The powerful sales skill that she learned from going door-to-door, that has become her secret weapon for landing big partnerships 💰- How she gets 5,500 people to enter her awards for FREE - and still builds a profitable business model 📈- Her exact advice for getting the attention of successful people when you don't have a big audience - How she built a group of friends that TRULY understands and supports her through her struggles in business ❤️- The reality of running huge events on tiny margins - and why her venue costs mean tickets barely break evenAnd so much more. Frankie's built something massive with eight people because she's protected what matters for 12+ years - even when it meant walking away from money or pausing momentum.For entrepreneurs who genuinely love their work but wonder how they can keep pushing without burning out... this episode shows what sustainable really looks like 🙌--------This episode is brought to you by our Sponsors:Vidonary – the video tool making business videos simple and confident. Plan, record and publish with ease. Find out more and sign up here: https://vidonary.com/------IdeasFest: https://ideasfest.uk/------Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesyAccess our FREE Sales Call Success Template, to help double your conversation rate call, forevermore.https://atomic.site/sales-script/------#DontWorkHarder #BusinessGrowth #SalesandMarketing
Imagine building a business with 99% client retention and not spending a PENNY on marketing?! 🤯Sam Teale launched his production company straight out of school at 16, and by 23 runs a team of 13, and creates content for some HUGE household name brands.His 2022 Christmas advert got over 40 million views and beat John Lewis...And what if we told you that he made it with just £4,000... compared to John Lewis' £750,000 budget? Yep... Sam is INCREDIBLE at what he does 😮‍💨Sam Teale is the founder and CEO of Sam Teale Productions, a multi-award-winning video production company that's worked with Budweiser China, Booking.com, and created the biggest Christmas advert of 2022. He started the business at 16 straight out of school, built his team to 13 by age 23, and maintains an amazing 99% client retention rate. So... he knows how to get amazing results, give clients an amazing experience, and build a business with predictable revenue coming through the door.His production company has over 30,000 followers on Facebook - unheard of in his industry. In this value packed conversation, Sam reveals:- His unique approach to video creation that makes EVERY piece of content that he creates extremely compelling - The custom ChatGPT bot he built that knows everything about his business - and how it helps him make decisions in real-time 🪄- His unique strategy that helps him make the right call on big decisions under pressure 👀- The exact content marketing strategy that he used to BEAT John Lewis' famous Christmas advert - on a MUCH smaller budget 🤯- Why he hires young people over experienced professionals - and how his team's average age of 23 is one of their biggest advantages 📈- How he grew to 30,000 Facebook followers as a production company (and why this matters more than you'd think)- The moment when Budweiser China's head of marketing called him while he was in Morrison's at the age of 17 🤯Most service businesses need to chase clients through outreach, ads, and aggressive sales tactics.Sam did it by becoming a MASTER of his craft, with a 99% retention and clients queuing up to work with him 🔥Want to master content marketing AND learn how to build a profitable, scalable service business?Sam Teale knows the secrets... and reveals all in this really special episode.--------This episode is brought to you by our Sponsors:Vidonary – the video tool making business videos simple and confident. Plan, record and publish with ease. Find out more and sign up here: https://vidonary.com/------Sam's links: Sam's IG: https://www.instagram.com/samteale_Same Teale Productions' IG: https://www.instagram.com/samtealeproductionsLinkedIn: https://linkedin.com/in/sam-teale-b43138153Facebook: https://www.facebook.com/share/17mi5ZUGYC/?mibextid=wwXIfr------Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesyAccess our FREE Sales Call Success Template, to help double your conversation rate call, forevermore.https://atomic.site/sales-script/------#DontWorkHarder #BusinessGrowth #SalesandMarketing
Mary and Ken Okoroafor paid off their mortgage by 34… and turned their passion project into a successful business with a bestselling book, an academy, and a lifestyle - without working harder or burning out 👀Mary and Ken are a couple who built financial freedom through a simple, repeatable system. They’re Sunday Times bestselling authors (with their second book The Wealth Habit releasing now), and they’ve built Financial Joy Academy to help others build wealth with structure, clarity, and boundaries. In this conversation, Mary and Ken reveal:- The moment they realised hard work alone does NOT create wealth… and what does instead 🤯- How they turned their blog into a successful, multi-income-stream business with books, content, and a real business model, step by step 🚀- Their exact proven monetisation value ladder- Why simply asking for the things you want is a superpower — and how you can do the same to attract incredible opportunities- How they built their personal brand without burning out 👀- The delegation and automation systems that keep their business growing WITHOUT them needing to be “always on”The behind-the-scenes reality of writing a bestseller 📚Most people chase financial freedom by pushing harder, working longer, and hoping discipline will carry them… and they still struggle to achieve it.Instead, Mary and Ken built a system that made it happen for them.Want the full breakdown on exactly what that system is and how it works? That’s exactly what this week’s episode is for 🔥--------This episode is brought to you by our Sponsors:Vidonary – the video tool making business videos simple and confident. Plan, record and publish with ease. Find out more and sign up here: https://vidonary.com/------Mary and Ken's links: The Wealth Habit book: https://geni.us/TheWealthHabit Financial Joy book: https://geni.us/financialjoy Our blog/website: https://thehumblepenny.com Financial Joy Academy: https://financialjoyacademy.com Instagram: https://www.instagram.com/thehumblepenny/ YouTube: https://youtube.com/thehumblepenny TikTok: https://www.tiktok.com/@thehumblepenny LinkedIn (Ken): https://www.linkedin.com/in/ken-okoroafor/ LinkedIn (Mary): https://www.linkedin.com/in/mary-okoroafor ------Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesyAccess our FREE Sales Call Success Template, to help double your conversation rate call, forevermore.https://atomic.site/sales-script/------#DontWorkHarder #BusinessGrowth #SalesandMarketing
Think you need formal training to secure investment and build a successful company?This episode will COMPLETELY flip your belief system 👀Today’s guest Lucy Hall built an investment backed media company with no GCSEs, nor business degree. Lucy is the founder of Social Day, a media company that runs the UK's leading social media marketing festival 🚀She's also sold her business, bought it back, and built her success while still doing the school run every single day.In this conversation, Lucy reveals:- How she learned to build businesses through EXPERIENCE, not formal training 📈- The exact DM that opened the door to her business getting investment 💰- The crucial questions to ask yourself BEFORE accepting investment 🎯- How she got major sponsors to start reaching out to HER - Her simple approach that landed brand partnerships with Adobe and Canva- Who she hired first once investment came through (and why this role was non-negotiable)- The reality of life as a successful founder and mum (and what she tells her daughter during busy seasons)- Why building your reputation over time is so importantFor entrepreneurs who think their lack of business training could hold them back, this episode will change your mindset forever 👀--------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025------Lucy's links: Digital Women: digitalwomen.club Social Day: socialday.liveSocialDay.co.uk Social Media Marketing Awards: socialmediamarketingawards.co.uk https://socialmediamarketingawards.com------Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesyAccess our FREE Sales Call Success Template, to help double your conversation rate call, forevermore.https://atomic.site/sales-script/------#DontWorkHarder #BusinessGrowth #SalesandMarketing
What if the secret to scaling to seven figures isn't hiring more people - it's deliberately staying small? 👀Martin and Lyndsay built a content agency that generates seven figures with just 12 people.Their clients routinely scale from £2,000 to £50,000+ per month.And... their approach is pretty unique!Martin and Lyndsay are the founders of Jammy Digital, a content marketing agency that's worked with Daniel Priestley, scaled using AI before other agencies caught on, and built a business that prioritises staying small and nimble. They're also a married couple who've been in business together for over 10 years.In this conversation, Martin and Lyndsay reveal:- Their journey from working with Daniel Priestley as a client, to Martin becoming the CMO of Daniel's company Score App, to now launching an exciting business with him 🚀- Their unique hiring philosophy - and why outsourcing early saved their sanity 📈- The framework that lets them accurately forecast cash flow 6-12 months ahead (and how that makes hiring decisions simple)- Why their membership with 100 happy members was actually the wrong business - and why they made the difficult decision to shut it down- The wait list strategy they used to sell OUT their brand new service before it even launched 🤯- How they deliberately start clients small - even if prospects want to pay £10k/month from day one- Why they chose to cap growth at seven figures rather than scale to 50+ employees- How they leaned into AI in December 2022 when other content agencies were fighting against it- The ""video-first"" approach that now drives their entire content process 🚀Most agency owners believe more revenue means more team, more clients, more complexity.Martin and Lyndsay prove you can hit seven figures by doing the opposite - staying intentionally small, being selective about clients, and building systems that scale.For entrepreneurs who want to scale a profitable, lean company - this episode is a gamechanger.
What if the exhaustion you're feeling isn't from working hard - it's from working to please and prove yourself into burnout?Tamu Thomas had a panic attack on her way to work one Monday morning. She thought she was going to die. That moment became the catalyst for revolutionising her approach to healthy ambition and toxic productivity.Now she's a Hay House published author, who teaches women how to spot the signs of overworking - and helps them build a business where opportunities come to YOU 🙌 Tamu is the author of ""Women Who Work Too Much,"" a sought-after speaker featured in Forbes and Stylist, and a former social worker who burned out trying to conform and prove herself into exhaustion. In this conversation, Tamu reveals:- The crucial difference between being Type A and toxic productivity 🤔- Her breaking point - the Monday morning panic attack that made her realise she needed to change- The early burnout signs most people dismiss - Why she closed her membership and group program WITHOUT guilt - The ""lighthouse"" business model - stop running around the shore chasing opportunities, plant yourself firmly and let ships come to you 🎯- Why she built a 12-month coaching program when everyone else did 3-6 months 👀- The shift from working with individuals to building corporate leadership training - focusing on middle management and nervous system-informed work- What should you do when you spot burnout signs in yourself ❤️Tamu reveals how toxic productivity masquerades as ambition - and why the most powerful opportunities come when you stop overworking and start showing up fully in your authority.For entrepreneurs who work incredibly hard but feel exhausted rather than excited and fulfilled, this episode is a complete game-changer.--------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025------Tamu's links: LinkedIn: https://www.linkedin.com/in/tamuthomas/Instagram: https://www.instagram.com/tamu.thomas/Website: http://womenwhoworktoomuch.co/------Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesyAccess our FREE Sales Call Success Template, to help double your conversation rate call, forevermore.https://atomic.site/sales-script/------#DontWorkHarder #BusinessGrowth #SalesandMarketing
What if working less actually makes your content better, and your business more profitable?Yasin Mammeri built Viral Video Club from zero to a projected £4 million in revenue in just two and a half years, teaching entrepreneurs to create viral content and grow their businesses on social media. Yasin has over 650,000 followers on Instagram and runs a 90-day boot camp that guarantees 1 million views - or you get your money back.In this conversation, Yasin reveals:- What he learned from going homeless at the age of 27- Why he shut DOWN six-figure agency, even though his mentors were begging him not to...And why it ended up being the best decision he ever made 👀- His boot camp launch strategy that brought him £120k worth of sales in 30 days whilst filming 90 videos, building the course weekly, and learning to sell on the fly- How he gets 90% of students to completely finish his bootcamp (this is unheard of in online education) 💪- Why he switched from a cohort model to monthly launches - and which model will make YOU the most money- His exact content strategy to reliably go viral AND bring in clients for your business 🚀- The RIGHT way to use AI for content (how to build a custom GPT that writes amazing content in your voice)- How he shifted from constantly working harder"" to building systems that actually scale 💰Yasin proved you can systematise creativity, guarantee growth on social media, and build a multi-million pound business while working less - and showed us exactly how to do it step by step 👀--------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025------Yasin's links:Instagram: https://www.instagram.com/viralvideo.club/Yasin's Bootcamp: https://try.www.viralvideo.club/viralvideobootcamp------Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesyAccess our FREE Sales Call Success Template, to help double your conversation rate call, forevermore.https://atomic.site/sales-script/------#DontWorkHarder #BusinessGrowth #SalesandMarketing
Sam Winsbury built his personal branding agency to£ 1.5 million in revenue with 19 employees by age 26 - and he's NEVER sent a traditional cold email 👀Instead, he cracked a GENIUS LinkedIn strategy that makes clients come to him inbound, and makes prospects arrive already wanting to work with him.Sam is the founder and CEO of Kurugo, a personal branding agency launched in 2021 that's helped over 300 entrepreneurs become thought leaders in their industries.His agency has generated hundreds of millions of views and tens of millions of pounds in revenue for clients including athletes, OBEs, and leaders from McKinsey & Co, KPMG, Lyca Group, and Genflow.He built his own following from zero to 60,000 on LinkedIn, scaled his team to 19 whilst working fully remote, and charges a premium price for his services.In this conversation, Sam reveals:- The EXACT strategy that he uses to sign high ticket clients for his business through LinkedIn 📈- Why he worked for free early on- His batching system for high quality LinkedIn content (how to create content in less time, and bring in more clients)- What he looks for to find A player talent for his team- How losing a third of his business and 40% of his team in one week nearly made him quit - and what kept him going during the dark days 😩- His end-of-day ""off routine"" that helps him actually switch off (all entrepreneurs should be aware of this)Most businesses chase clients and constantly send cold DMs to try to grow.Sam's approach is different - build credibility, let prospects research you first, then wait for them to arrive ready to buy.Want to know his exact client attraction system? You NEED to watch this episode.--------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025------Sam's links:LinkedIn: https://www.linkedin.com/in/sam-g-winsbury/YouTube: https://www.youtube.com/@samgwinsbury----Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesyAccess our FREE Sales Call Success Template, to help double your conversation rate call, forevermore.https://atomic.site/sales-script/------#DontWorkHarder #BusinessGrowth #SalesandMarketing
In this powerful Don't Work Harder highlight clip, The Apprentice interviewer and business legend Linda Plant shares how she went from knitwear entrepreneur to TV icon.She reveals:– The real reason Lord Sugar chose her (and what it teaches about leveraging unexpected connections) 🤝– The brutal truth about The Apprentice interviews 👀– The one mindset shift that got her to say yes to TV despite zero experience 🙌– How to surround yourself with the right people when you naturally rise to the top - without diminishing others 🤝– How to deal with trolls and public criticismWant more insights from the amazing Linda Plant?Watch the full episode here: https://www.youtube.com/watch?v=wJ_WqGLIIsM&pp=2AYT--------This clip is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025----Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesyAccess our FREE Sales Call Success Template, to help double your conversation rate call, forevermore.https://atomic.site/sales-script/------#DontWorkHarder #BusinessGrowth #SalesandMarketing
A lot of entrepreneurs think improving their health means time consuming biohacks, perfect routines, or completely changing your life overnight - but it doesn’t have to be that way.In this powerful highlight clip, longevity physician Dr. Alka Patel shares how busy entrepreneurs can improve their energy, focus, and long-term health without burning out.She reveals:– Why “work-life balance” doesn’t work for entrepreneurs — and what to leverage instead 🤝– The one metric she uses to show what’s really happening inside your body 🧬– The 3-part method that removes the guesswork from your health decisions 📊– A tiny environmental shift that makes working out easier than ever– The 3 everyday habits entrepreneurs overlook that quietly speed up aging 😴– The one non-negotiable that changes everything for your sleep and recovery - even if your schedule is chaotic 🌙Want more insights from Dr. Alka Patel?Watch the full episode here: https://www.youtube.com/watch?v=tHlWzBBg8Rc&t=41s--------This clip is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025----Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesyAccess our FREE Sales Call Success Template, to help double your conversation rate call, forevermore.https://atomic.site/sales-script/------#DontWorkHarder #BusinessGrowth #SalesandMarketing
Merry Christmas and welcome to a very special episode of Don’t Work Harder! 🎄Join us as we reflect on an incredible first year of bringing you authentic conversations with entrepreneurs who’ve built successful businesses without simply “working harder.” 🎙️We’re revisiting our top 10 most powerful moments from the past year - raw, honest conversations that challenged the hustle culture narrative and showed the real path to sustainable business success. ✨We’ll show you some INCREDIBLE moments including… 🔥How Lord Alan Sugar called Linda Plant to become an interviewer on The Apprentice and the serious responsibility behind the grilling: “Dig deep and give me good television” 📺The moment Robin Waite broke down while cycling at 45mph and made the devastating decision to close his agency the next day, just weeks before his daughter was born 😮Richard Moore learning resilience the hard way when his mum told him “you’re not coming home” while earning just £1,000 net per month with £800 rent 😬Teresa Heath-Wareing’s powerful journey to sobriety and how getting sober felt like “cutting my arm off” - losing a whole part of her identity and brand 💛Andy Lambert realising his “saviour mentality” was holding the business back and learning he couldn’t scale by being in every customer meetingHow Ryan Deiss accidentally “broke the internet” with a retirement announcement when Digital Marketer’s course sales dropped to just 20% of what they were 👀The magic moment when Sinead Sharkey-Steenson and Lisa Strutt’s first event saw 150 people buy tickets for next year with no venue or speakers announced - and crashed their website 🎟️Alice Benham losing £50k+ in recurring revenue overnight when all her direct debits were cancelled: “I gave myself 60 seconds to panic, then wrote a plan” 💪Dani Wallace on the question that changed everything: “Who do I need to be in order to pull this off?” and learning to trust herself through every level of growth 🧠Dr. Alka Patel ignoring the soft signals until they became loud shouts - ending up hospitalised for four weeks after pushing through burnout: “I met a 106-year-old who said ‘I’ve been kind to my body, so my body has been kind to me’” 🏥Happy holidays from the Don’t Work Harder team! See you in the new year! 🎉--------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025----Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesyAccess our FREE Sales Call Success Template, to help double your conversation rate call, forevermore.https://atomic.site/sales-script/------#DontWorkHarder #BusinessGrowth #SalesandMarketing
What if 99% of your business came inbound - with clients coming to you instead of having to chase down clients or send thousands of cold outreach messages?Jo Bird built a near six-figure business in her first year solo with almost 90,000 followers on LinkedIn, where she has created multiple revenue streams including brand partnerships, speaking gigs paying £5k+, and more.Jo is a creative director, brand strategist, and TEDx speaker who spent years growing challenger brands like Gym Shark before going solo.In this conversation, Jo reveals:• How she established multiple income streams in her business to provide stability and growth 📈• Why she REFUSES to let AI write her posts• The content creation formula she’s spent 5 years mastering, that got her to 90,000+ followers on LinkedIn• How she went from feeling anxious and nervous about public speaking to presenting unprepared to Ben Francis at Gym Shark and nailing paid public speaking gigs 🎯• The LinkedIn post idea that got 2,000 likes - and how you can replicate her winning formula• How brand deals have became a significant income stream for her in the last 12 months 🚀• The BIGGEST mistake she made in year one of businessFor entrepreneurs who want to build a system that brings clients to THEM inbound, this episode gives you the full blueprint 👀--------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?ut...------Jo's links: LinkedIn: https://www.linkedin.com/in/justjobird/Instagram: https://www.instagram.com/justjobird/Website: www.justjobird.com----Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesyAccess our FREE Sales Call Success Template, to help double your conversation rate call, forevermore.https://atomic.site/sales-script/------#DontWorkHarder #BusinessGrowth #SalesandMarketing
Most online businesses constantly chase new clients - but what if that's exactly what keeps you stressed and barely surviving?Dan Knowlton spent years grinding through project after project, constantly hunting for the next deal, until one realisation changed everything...He was pitching the wrong type of work. Then he made a single shift that took him from crisis point to running a highly successful creative agency with a lean team of 12 💡Dan is one half of Dan and Lloyd (yes, with his brother), a creative marketing agency that's worked with brands like Nestle, Sunny D, BBC, Channel 4, and Euro Tunnel over 11 years in business. In this conversation, Dan reveals:- The unique framework that took them from working with local cafes to global brands - such as Euro Tunnel, Nestle and the BBC 📈- Why they flipped their entire pitch structure on its head, and the new strategy they use to get prospects excited- How they switched from constantly chasing projects to a much more sustainable model- The decision framework for when to push through versus quit - Dan wanted to walk away from a demanding client after being told ""I'm disappointed,"" but his brother identified it was stress talking, not intuition (that client became their biggest retainer)- Their 10-year goal setting strategy that will make sure they hit their specific revenue, profit, and team targets over the next decade 🎯- Their team reward system that actually drives performance - including a team trip to Ibiza 🚀- Why they promote from within almost exclusively - Their long-game content strategy for reputation building and scalingThe online business world glorifies the grind - client after client, project after project, always hustling. Dan's story exposes the flaw in that model.This conversation goes deep into the uncomfortable stuff - Dan calling his parents crying after a corporate breakdown at 21, wanting to quit a major client mid-project because criticism crushed him, and admitting he's naturally bad at managing people and taking feedback.For entrepreneurs who think success means working 80-hour weeks, or that going viral is the only way to win credible clients, this episode reveals a much better path 👀--------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?ut...------Dan's links: https://knowltonmarketing.co.uk/https://www.linkedin.com/in/danielknowlton1/https://www.instagram.com/danknowlton1/----Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesyAccess our FREE Sales Call Success Template, to help double your conversation rate call, forevermore.https://atomic.site/sales-script/------#DontWorkHarder #BusinessGrowth #SalesandMarketing
How do you go from charging £99 an hour to over £2,500 for three hours - and sell out every spot?Lea Turner built one of the most recognisable personal brands on LinkedIn by doing the exact opposite of what "professionals" told her to do. She showed her tattoos. She documented the elements of her personality that made her unique. And in just six years, she went from 400 followers to becoming the most followed LinkedIn trainer in the UK - all while charging premium prices ✨Lea is the founder of The Holt, a 500-strong business community for entrepreneurs, and she's helped countless business owners realise that being yourself is not a problem - in fact it's your competitive advantage. 🚀In this conversation, Lea reveals:- The pricing strategy that took her from £99 to £2.5K+ 💸- The LinkedIn content strategy she uses to attract high paying clients for her business- Why showing her tattoos and personality became her best marketing decision- How she grew from 400 to 10,000 LinkedIn followers to over 175,000 today- The moment client made £50K from her £99 session and she finally realised her value🚀- Her personal brand framework for building a memorable presence on social media - Why she legally changed her name to "Lea Rainbow Turner" when LinkedIn banned her rainbow emoji (and how it went viral)- Why being "cringe" and authentic beats polished corporate every single timeThis isn't about becoming more polished to charge more - it's about becoming more authentically you, and watching your pricing power increase as a result.For entrepreneurs who think they need to tone themselves down to be taken seriously: Lea proves that your "unprofessional" traits are actually your most valuable assets.This episode teaches everything that you need to know to build a massive, profitable personal brand that's authentic to the real YOU 🚀--------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025------Lea's LinkedIn: https://www.linkedin.com/in/lea-turner/----Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesyAccess our FREE Sales Call Success Template, to help double your conversation rate call, forevermore.https://atomic.site/sales-script/------#DontWorkHarder #BusinessGrowth #SalesandMarketing
Is it worth running a business that doesn't make you happy? Suzy Ashworth built a multi-seven-figure business over 12 years... then her most successful program stopped bringing her joy 😬She asked herself one simple question: "Am I happy?"The answer was no. So, she made the terrifying decision to close it down, decreased her revenue , and discovered what true business alignment actually costs 👀With 12 years in business and nearly £10 million in revenue generated, Suzy is a Sunday Times bestselling author, mindset coach, and founder of the Infinite Receiving certification - a programme that's helped thousands of entrepreneurs across the world. She's also a single mum of three who meditates for up to 90 minutes each morning and and operates with a lean team 🚀In this raw and honest conversation, Suzy reveals:- How she realised that she wasn't truly happy, and how that led her to cutting £1M from her business- The one networking strategy that she wishes she'd done from the start, to grow even faster - Her non-negotiable morning routine, for productivity, happiness, and business growth 🧘‍♀️- How she decides what opportunities to say yes to (Spoiler alert: it's not everything)- The mindset shift that made her much more confident, authentic, and effective at sales 💸- Her vision to donate £1 million in a single year - starting with £25K this year, £50K next year - and why making more money means helping more people- How to leverage masculine structure AND feminine flow to scale sustainably 🙏For entrepreneurs who think once you hit seven figures you're home free, this episode reveals the truth.And for anyone struggling with whether to walk away from something that isn't providing you true joy: Suzy proves that sometimes cutting a million pounds to gain your happiness back is the smartest business decision you'll ever make ✍️--------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025------Dani's Links:Instagram: https://www.instagram.com/thequeenbeedaniLinkTree: https://linktr.ee/thequeenbeedani----Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesyAccess our FREE Sales Call Success Template, to help double your conversation rate call, forevermore.https://atomic.site/sales-script/------#DontWorkHarder #BusinessGrowth #SalesandMarketing
How do you scale to seven figures without burning out, hiring dozens of people, or losing yourself in the process?Dani Wallace built a seven-figure business with a lean team of just six people - proving you can grow massively while staying true to your values and maintaining the quality that sets your business apart 💪Dani is an international speaker, empowerment coach, and founder of the Big Festoon - the UK's fastest growing business and personal development event.With 20+ years of professional stage experience and a team of just six people producing events that rival major festivals, she’s proving that you can scale massively while staying lean and true to your values 🚀In this powerful conversation, Dani reveals:- The four types of people every team needs✨- How to conserve energy when everyone wants a piece of you- How to generate significant income from speaking engagements 🚀- How she lets her team take the lead and test ideas without the need for micromanagement- Why treating your business like a baby could sometimes be unhealthy - and how to detach enough to hand over the bits don’t have the energy or capacity for 🙏- How she achieved the proudest business moment of her career and retired her mumThis is about being ambitious, building a lean, efficient power team that punches way above its weight, and trusting yourself enough to keep scaling even when the stakes are high.For entrepreneurs who want to build something huge while staying to their values, this episode shows you exactly what it takes to do just that 🙌--------This episode is brought to you by our Sponsors:Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates.Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025------Dani's Links:Instagram: https://www.instagram.com/thequeenbeedaniLinkTree: https://linktr.ee/thequeenbeedani----Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesyAccess our FREE Sales Call Success Template, to help double your conversation rate call, forevermore.https://atomic.site/sales-script/------#DontWorkHarder #BusinessGrowth #SalesandMarketing
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