Flower Farming in New Zealand

What actually happens to a seed before you buy it? Today on Flower Farming in New Zealand, Jo Robinson is joined by Charlotte, co-owner of King’s Seeds, to break down the highly regulated, high-tech world of commercial seed production.Charlotte brings her Bachelor of Horticultural Science background to bust the biggest myths about seeds—from whether bigger seeds make stronger plants, to the real reason hybrid seeds aren't the "bad guys". We also discuss New Zealand’s unique UV and climate shifts, changing global seed trends, and how global politics (like US tariffs) trickle down to your flower farm's crop plan.Check out the timestamps below to jump to your favourite topics!TIMESTAMPS00:00 - Introduction & The History of King's Seeds01:50 - The Global Journey: How seed crops are grown, rogued, and harvested03:45 - High-Tech Seed Testing: Gravity tables and X-ray viability04:45 - Navigating NZ Biosecurity: The "Know Before You Sow" campaign09:59 - The Science of Germination: Mimicking nature11:46 - King's Seeds NZ-Specific Growing Zones12:38 - Seed Storage Secrets: Why temperature stability matters & how to reseal packets15:05 - Tracking Floral Trends: From Chelsea Garden Show to movies20:25 - Workhorses vs. Divas: Building a resilient business plan23:49 - QUICK-FIRE MYTH BUSTING! (Seed size, germination rates, & saving hybrids)27:22 - The Watering Wand Dilemma & Particle Size Matters30:30 - What is Pelleted Seed? (Hint: It’s not a gimmick!)32:30 - Why UV shifts change your flower colours in New Zealand35:12 - First-Year Flower Farming Advice: What to plant first36:20 - How global politics affect flower seed availabilityCONNECT WITH US & OUR PARTNERSSeason 4 is proudly co-partnered by King’s Seeds NZ and Provenance Brokers NZ! Explore Kings Seeds extensive flower range, wholesale options, and NZ-specific growing zones at ⁠kingseeds.co.nz⁠. Want to build a sustainable crop flow for your flower business? Follow the link below to get expert support and connect with ⁠Provenance Brokers⁠.Join the Conversation: What’s one seed myth you used to believe? Let us know in the comments below!If you enjoyed this episode, please give it a like, subscribe to the channel, and hit the notification bell so you never miss an episode!Support Our Work!Don’t forget, if you like the way we are connecting the NZ Flower Farming Community, you can support our work by:· Advertising in an episode· Sponsoring an episode or a season or you can · Buy us a Coffee (make a donation) following this link ⁠https://coff.ee/flowerfarmersinnz⁠Music Credit: Music licensed through Soundstripe.Code: SQ0IHQ1XXWZ9CSTOKey words:#flowerfarminginNZ#nzflowergrowers#nzflorists#sustainablefloristry#sustainableflowerfarming#FlowerFarming #KingsSeeds #GardeningNZ #SeedStarting #Biosecurity #CutFlowers #FlowerFarmer #NewZealandGardening. . . . .

What if the biggest mistake flower farmers make isn't how they grow flowers, but how they sell them?Too many growers spend months nurturing beautiful crops, only to find themselves scrambling for buyers when harvest arrives. In this episode, Lissie from Provenance Brokers NZ shares a different approach: start with demand, build a plan, and grow with a market already waiting for your flowers. Drawing on years of experience as both a florist and commercial flower buyer, Lissie offers a rare behind-the-scenes look at what florists are really looking for, what products are currently missing from the market, and why some growers thrive while others struggle to make flower farming profitableWe discuss:• Why growing more flowers isn't always the answer• The flowers florists wish they could source more easily• How pre-selling crops can reduce risk and improve profitability• The importance of quality control, grading and presentation• Why freight and logistics matter more than most growers realise• How small-scale growers can compete without growing thousands of stems• The reality of turning a flower-growing hobby into a viable business• Why collaboration, not competition, is the future of the flower industryOne of the most powerful messages from this conversation is that successful flower farming isn't about trying to grow everything. It's about identifying the right crops, growing them exceptionally well, understanding your market, and building relationships that support long-term success. Whether you're planning your first season, trying to increase profitability, or looking for a better way to connect with buyers, this episode is packed with practical insight and hard-earned industry knowledge.Contact Provenance Brokers Here: [email protected] orhttps://www.instagram.com/provenancebrokers/Find Kings Seeds Here: https://www.kingsseeds.co.nzQuote of the episode:"Strategically plan what you're going to do, know how to do it really well, have the support around you to do it, and then a market to sell it to." -Music licensed through Soundstripe.Code: HPORAWHXKPRWH4A2

Healthy flowers begin with healthy soil—but what does that really mean?In this episode of Flower Farming in New Zealand, I sit down with Nicky from Crop to explore the fascinating world beneath our feet. We discuss how soil biology influences plant health, why understanding your soil test is so important, and how microbes, fungi, pH and organic matter all work together to produce stronger, healthier flowers.Nicky also shares practical ways flower farmers can improve soil naturally, including the role of biochar, avoiding common phosphorus mistakes, and building resilient soils that support productive crops year after year.Whether you're growing flowers commercially or simply want healthier plants in your garden, this episode will change the way you think about soil. It's all about healthy soil for flower farming.Easy Ways to Support Our Work!1) SubscribeSubscribe to Flower Farming in New Zealand for practical conversations with growers, florists and industry experts from across New Zealand.2) Share If this episode helped you, please share it with another grower. Every recommendation helps strengthen New Zealand's flower farming community.3) DonateIf you'd like to support the podcast, please consider making a donation. Your support helps us continue sharing practical knowledge and connecting New Zealand's flower industry. The easiest way to donate is to Buy us a Coffee (make a donation) following this link ⁠⁠https://coff.ee/flowerfarmersinnz⁠⁠4) Comments and LikesComments and Likes really help the algorithm find us so that other flower farmers and growers can enjoy our content.Resources discussed in this episode:Crop: Understanding Your Soil Test Workshop Dr Elaine Inghams Soil Food Web School Episode with Matt from Carbon Options on BiocharPodcast episode of Six Inches of SoilSix Inches of Soil DocumentaryFor the Love of Soil BookConnect with our Sponsors - Fresh Cut Flower Wholesalers #healthy soil #soil biology #flower farming NZ #soil health #flower farmer podcast#soil testing #biochar #mycorrhizal fungi #regenerative flower farming #healthy flowers#sustainable flower farming

How Rachel Inger Built a Thriving Small Flower FarmJoin us as we explore Rachel Inger’s journey in flower farming, highlighting her adaptable approach to growing flowers in Hamilton's climate, and the importance of community and planning in flower farming success.Listen to Rachel’s perspective on the joy of flower farming—building relationships, being outdoors, and creating a lifestyle that balances work and family.• Connect with our Sponsors - Fresh Cut Flower Wholesalers• ⁠Follow them on Instagram @freshcutflowerwholesalers⁠• Support Our Work!• Don’t forget, if you like the way we are connecting the NZ Flower Farming Community, you can support our work by:• · Advertising in an episode• · Sponsoring an episode or a season or you can • · Buy us a Coffee (make a donation) following this link ⁠https://coff.ee/flowerfarmersinnz⁠Key Takeaways• - Understand your unique growing conditions and adapt techniques accordingly.• - Soil management is essential; consider your soil type and how it affects your crops.• - Leverage local markets and social media to sell your flowers effectively.• - Customize your approach based on experiences rather than just external advice.Rachel Inger’s insights into flower farming provide valuable lessons for anyone interested in the floral industry. By understanding your environment, managing your soil, and effectively reaching your market, you can thrive in this beautiful yet challenging field.• Key words:• #flowerfarminginNZ• #nzflowergrowers• #nzflorists• #sustainablefloristry• #sustainableflowerfarmingTimestamps:Timestamps:00:00 - Introduction to Rachel and her flower farm02:09 - Rachel’s farm size, layout, and soil conditions02:22 - Why Rachel chooses mound beds over formal raised beds03:30 - Pathways and weed management strategies04:10 - Soil health, amendments, and the importance of soil testing05:37 - Growing conditions in Hamilton versus Central Otago06:40 - Planting schedule for tulips and hardy annuals07:50 - Wind and frost protection methods09:37 - Strategies for selling wholesale plus to florists and retail customers10:46 - Seasonal crop choices for summer (zinnias, cosmos, amaranth)12:03 - The popularity of certain flower colours and varieties13:08 - Growing and selling tulips, including subscription models14:37 - Post-harvest handling and frost protection for tulips15:45 - How Rachel manages delivery logistics for wholesale flowers16:54 - The impact of local grower groups and collaboration21:53 - Use of greenery in bouquets and future crop plans22:43 - Selling seed kits as gift products and diversification23:43 - Insights into wholesale selling process and building relationships29:19 - Working out crop costs and recording yields for profitability32:24 - Group efforts for logistics and collective shipping33:21 - Building a supportive grower community in Hamilton36:48 - Transitioning into seed sales and diversifying income streams39:13 - Favourite tools, including battery-powered sprayers42:58 - Advice for new flower growers: research, focus, and enjoyment45:14 - Reflecting on what gives Rachel joy in flower farming: connection with nature and peopleResources & Links:• @freshcutflowerwholesalers Local flower wholesaler• Floret's Cut Flower Garden Book https://gardenonthehill.co.nz/products/cut-flower-garden• https://www.ryobitools.com/search?q=battery%20sprayers Ryobi Battery-Powered Sprayer• https://www.harvestbloomflowers.co.nz/seedkits Seed Kits & Gift Pack IdeasConnect with Rachel Inger:• https://www.instagram.com/harvestbloomflowers/ This episode underscores how adaptable, community-oriented, and strategic flower farming can be—no matter your climate.Music licensed through Soundstripe.Code: TK8ZPB5HGGMOS9MD, B4YGMZVPSREJYW0KSpotify Show Notes:

In this episode of Flower Farming In NZ, Jo Robinson sits down with Julie Treanor, business coach, flower farmer and co-founder of the Floral Business Activator. We move past the "build it and they will come" trap to explore the marketing strategies that actually move the stems you are already growing.Whether you’re a professional grower or scaling your commercial production, this conversation dives deep into the psychology of sales, value-based pricing, and how to stop being treated like a supermarket commodity.In this episode, we discuss:Selling Transformation, Not Just Stems: Why marketing the "joy" and emotional impact of your flowers is more effective than listing varieties.The Commodity Trap: How to position your farm so you aren't competing with supermarket prices.Professional Pricing: The psychology of under pricing and how to value your expertise.Handling "Budget" Requests: Strategic ways to respond to price-sensitive customers without devaluing your work.Reliable Marketing Channels: Why your email list and website are more critical than social media algorithms for consistent sales.Want to sign up to the Floral Business Activator? Using this link helps support our work https://learn.floralbusinessactivator.com/a/qkiib Detailed Chapters: 0:00 - Introduction & Season Sponsor 1:15 - Meet Julie Trainer: From Business Coach to Flower Farmer 5:50 - The Marketing Mistake: "Build it and they will come" 13:05 - The Profit Reality: Revenue vs. Paying Yourself 21:10 - The Psychology of Underpricing & Valuing Your Work 23:45 - Marketing 101: Features vs. Transformation 25:30 - Understanding the "Why": Why Customers Actually Buy Flowers 28:50 - Market Perception: Being Known for Quality vs. "Cheap" 29:45 - How to Handle "Budget" Wedding Inquiries 31:25 - Finding Your "Why" as a Business Anchor 35:50 - Why Your Email List Beats Social Media for Sales 41:05 - Rapid Fire: Profitable Crops and Marketing Myths 47:30 - The Hard Truth: To have a business, you must do business 49:50 - Closing ThoughtsSupport Our Work!Don’t forget, if you like the way we are connecting the NZ Flower Farming Community, you can support our work by:· Advertising in an episode· Sponsoring an episode or a season or you can · Buy us a Coffee (make a donation) following this link https://buymeacoffee.com/flowerfarmersinnz Links Mentioned:Floral Business Activator (FBA): https://learn.floralbusinessactivator.com/floralbusinessactivatorFresh Cut Flower Wholesalers (Season Sponsor): https://www.instagram.com/freshcutflowerwholesalers/Keywords: flower marketing strategy, NZ floral industry, selling cut flowers, professional flower farming, flower farm business tips, New Zealand flower growers, marketing for farmers, floral business growth, value-based pricing flowers.Get ready to reshape your flower farming journey—because success blooms when you understand your worth, community, and the business side of beauty!Music licensed through Soundstripe.Code: BFB8DMCRT3WBKV9J, ZVM1DSQXCPDO2SKL, 8CM6ZNHDF2TAEEA7, Y3VJQ8MJ3LEBL3BB