Beyond The Listings

Amazon content is no longer just about presentation. It directly influences conversion, reviews, advertising efficiency, and long-term growth. In this episode of Beyond the Listings, our expert panel explores how customer behaviour is changing and what established brands need to do to keep their listings performing in 2026. Whether you're a 1P Vendor or 3P Seller, you'll walk away with practical insights to improve conversion, strengthen trust, and make your content work harder commercially. Here's what we cover: - Mobile-first behaviour and how customers actually consume content - Why imagery, video, and structure now drive buying decisions - The link between content, reviews, and customer trust - Why new product launches often struggle to gain traction - How Brand Stores support conversion and cross-selling Featuring: 🎙 Andy Banks – CEO, Venture Forge 🎙 Rob Smith – Head of Design, Venture Forge 🎙 Jessica Turner – Senior Account Manager, Venture Forge 🎙 Lee Clowes – Founder, Trends UK 🔔 Subscribe to ‪@venture-forge for more expert-led Amazon insights 📞 Want tailored support for your brand? Visit ventureforge.co.uk #AmazonContent #AmazonStrategy #AmazonGrowth #AmazonSellers #AmazonVendors #BeyondTheListings #EcommerceGrowth #RetailMedia

Amazon growth doesn’t happen by accident. By the time most brands react, budgets are set, stock is locked in, and teams are already stretched. In this episode of the Venture Forge Podcast, our panel breaks down what real planning for Amazon growth in 2026 looks like—and where brands commonly get it wrong.From using historical data properly to avoiding stock and resourcing pitfalls, this session is a practical conversation about building a plan that can actually be executed, not just approved.Whether you’re a 1P Vendor or 3P Seller, you’ll walk away with clear, commercial insights to help you plan, prioritise, and scale on Amazon. Here’s what we cover:- What an effective Amazon growth plan for 2026 really looks like- Using historical performance and market data to build a roadmap- Learning from category leaders and fast-moving challenger brands- Why stock availability is still the biggest growth blocker on Amazon- Forecasting, capacity constraints, and avoiding costly stockouts- Team structure: why one “Amazon person” isn’t scalable- In-house vs agency support and when each makes sense- Operational discipline: walking the shop and fixing friction early- Amazon-specific products, bundles, and exclusives as margin levers- DSP and retail media in context (and why they won’t fix weak fundamentals)- How to stay strategic while managing constant reactive issuesFeaturing:🎙 Andy Banks – CEO, Venture Forge🎙 Travis Chappell – Head of Vendor Services, Venture Forge🎙 Emma Pickard – Head of Seller Services, Venture Forge🎙 Ross Haswell – Amazon Retail Lead Pooch & Mutt🎧 Tune in now and subscribe for more insight led episodes.🌐 Want tailored support for your Amazon strategy? Visit ⁠⁠⁠⁠ventureforge.co.uk/contact⁠⁠#AmazonStrategy #AmazonGrowth #AmazonVendor #AmazonVendors #AmazonSeller #AmazonSellers #Ecommerce #RetailGrowth #MarketplaceStrategy #VentureForgePodcast

Amazon Ads, DSP and AMC are evolving fast but are they actually driving growth, or just producing more dashboards?In this episode of Beyond the Listings, we break down what high-impact Amazon advertising really looks like — from in-console Sponsored Ads to DSP, Sponsored TV and Amazon Marketing Cloud (AMC).Our expert panel share how they’re using AMC and DSP day to day, the mistakes brands make, and how to build a full-funnel strategy that delivers incremental results, not just “nice” ROAS.What’s changing in the world of Amazon AdsAMC explained: how to actually use Amazon Marketing CloudTurning “too much data” into clear decisionsDSP beyond awareness: retargeting, LTV, incrementalityHow to test DSP safely (without wasting budget)Onsite vs offsite: Sponsored Ads, DSP, Sponsored TV & external trafficUsing Prime Day & Black Friday insights for future planningThe biggest mistakes brands make with DSP & AMCSponsored Ads fundamentals: structure, granularity, data-led strategyHere’s what we cover:Featuring:Josh McNeice - Growth Director, Venture ForgeMike Godsiff – Head of Advertising & Media, Venture ForgeElfie Brocklehurst – PPC Manager, Venture ForgeBill Carter – EMEA Sales Director, Pacvue🔔 Subscribe to @venture-forge for more expert-led Amazon insights📞 Want tailored Amazon ad support? Visit ventureforge.co.uk/contact#AmazonAds #AmazonDSP #AmazonMarketingCloud #RetailMedia #BeyondTheListings #AmazonSellers #AmazonVendors #DigitalAdvertising #EcommercePodcast

Ready for Q4 on Amazon?In this episode of Beyond the Listings, we break down what really drives success during Amazon’s busiest season. From planning and budgeting to ads strategy and content alignment, our experts share the tactics that help brands stay competitive and profitable through Black Friday, Cyber Monday, and beyond.✅ When and how to plan for Q4 effectively ✅ Ads strategy: building momentum vs chasing ROI✅ Managing budgets, bids, and dayparting for maximum impact ✅ Using DSP, AMC, and remarketing to capture every opportunity ✅ Balancing discounts, visibility, and profitability ✅ Aligning content, SEO, and ads for full-funnel performance🎙 Featuring: Josh McNeice – Growth Director, Venture Forge Emma Pickard – Head of Seller Services, Venture Forge Mike Godsiff – Head of Retail Media and Advertising, Venture Forge Bella Monton – Global Amazon Advertising Manager, Tetrosyl Group🎧 Tune in now and subscribe for more insight led episodes🌐 Want tailored support for your Amazon strategy? Visit ⁠⁠ventureforge.co.uk/contact⁠⁠#AmazonQ4 #EcommerceStrategy #AmazonSeller #AmazonVendor #AmazonAdvertising #PeakSeasonPlanning #BeyondTheListings #AmazonDSP #AmazonAds #RetailGrowth

Feeling the pressure from your Amazon Vendor negotiations? In this episode of Beyond the Listings, we tackle the tough talks head-on—from shifting terms and rising fees to internal pushback and relationship strain.Whether you're deep into your AVN prep or negotiating Vendor terms for the first time, our expert panel shares proven strategies and real-world examples to help you take control of the conversation and secure better outcomes.✅ Handle co-op and MDF demands strategically ✅ Use data, benchmarking and hybrid models to strengthen your case ✅ Know when to push back—and how to say no ✅ Build better alignment with your Vendor Manager ✅ Use exclusivity and long-term planning to your advantage🎙 Featuring: Andy Banks – CEO, Venture Forge Travis Chappell – Head of Vendor Services, Venture Forge Chris Khoo – Director, Khoo Commerce James Prewitt – Head of E-commerce, Paladone🎧 Tune in now and subscribe for more insight-led episodes. 🌐 Want tailored support for your Amazon Vendor strategy? Visit ⁠ventureforge.co.uk/contact#AmazonVendor #VendorNegotiations #EcommerceStrategy #AVN2025 #AmazonMarketplace

Is your Amazon operation set up for profit or just survival?In this episode of Beyond the Listings, we go beyond the listings (literally) to explore the operational foundations that drive margin, growth, and long-term success on Amazon.From stock availability and fulfilment to chargebacks, packaging, and hybrid models—our panel unpacks what brands must get right behind the scenes.Whether you're a 1P Vendor or 3P Seller, you'll walk away with practical strategies to strengthen your operation and protect your bottom line.✅ Improve stock flow and availability✅ Reduce chargebacks, shortages and prep costs✅ Build scalable SOPs and team structures✅ Flex fulfilment strategy with hybrid and bundles🎙 Featuring:Andy Banks – CEO, Venture ForgeTravis Chappell – Head of Vendor Services, Venture ForgeEmma Pickard – Head of Seller Services, Venture ForgeAnthony Dawe – Senior E-commerce Manager, Lansinoh Laboratories UK🎧 Tune in now and subscribe for more insight-led episodes. 🌐 Want tailored support for your brand’s Amazon strategy? Visit ⁠ventureforge.co.uk⁠#AmazonOperations #EcommerceStrategy #FBA #AmazonVendor #AmazonSeller #Chargebacks #StockAvailability #BeyondTheListings

Ready for Amazon's biggest sales season? Q4 is where the winners pull ahead. In this episode of Beyond the Listings, our expert panel shares the proven strategies that drive real commercial results during Prime Big Deal Days, Black Friday, Cyber Monday, and the January sales.Whether you're a 1P Vendor or 3P Seller, you'll walk away with actionable insights to help you scale and stay ahead of the competition.✅ Plan high-performing peak campaigns ✅ Maximise seasonal ad performance ✅ Avoid stockouts and operational chaos ✅ Retain and re engage customers post-peak🎙 Featuring: Josh McNeice – Growth Director, Venture Forge Travis Chappell – Head of Vendor Services, Venture Forge Emma Pickard – Head of Seller Services, Venture Forge Tom Doherty – Amazon & International Marketplace Manager, Tetrosyl🎧 Tune in now and subscribe for more insight-led episodes. 🌐 Need tailored support for your Q4 strategy? Visit ventureforge.co.uk#AmazonQ4 #EcommerceStrategy #AmazonVendor #AmazonSeller #PeakSeasonPlanning #BlackFridayAmazon #PrimeDayStrategy #BeyondTheListings

Is your brand ready for Amazon's new compliance crackdown? Amazon is tightening the rules—and brands that don’t take compliance seriously risk product removals, lost revenue, and mounting penalties.In this episode of Beyond the Listings, our expert panel breaks down what enforcement looks like in 2024 and how to stay ahead of it.✅ Product safety and labelling requirements ✅ Common packaging and prep compliance issues ✅ Chargebacks, shortage claims, and operational risks✅ What to do when Amazon flags or removes your products🎙 Featuring: Andy Banks – CEO, Venture Forge Travis Chappell – Head of Vendor Services, Venture Forge Chris Khoo – Director, Khoo Commerce James – Head of E-commerce, Paladone🎧 Listen now to protect your listings, margins, and growth. 🌐 Need tailored compliance support? Visit ventureforge.co.uk#AmazonCompliance #AmazonEnforcement #AmazonSeller #AmazonVendor #MarketplaceStrategy #EcommerceGrowth #BeyondTheListings