Claim OwnershipSix-Figure Signature Offers: Audience Growth, Live Launching Tips and Marketing Strategies for Female Entrepreneurs
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© Robyn Birkin | Online Business Strategist for Women Business Owners
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Ready to transition from 1:1 consulting to a scalable group program but stuck on where to start? Wondering how to simplify your offer suite, launch a digital product, or build your 6-figure business working just 20 hours a week? Welcome - you’re in the right place!
The Six-Figure Signature Offers Podcast is the go-to resource for female entrepreneurs, group program leaders and experts who want to work less and make more money by leveraging scalable signature group offers.
I’m Robyn Birkin, Marketing and Online Business Strategist, mom of two and multi-six figure business owner. I created my first six-figure business with a baby and a toddler when I could only work a grand total of six hours per week - and scaled it to multi-six figures, more than a 1 million podcast downloads and 1,500 clients, before returning to my true expertise (more than 20 years’ experience) and quickly scaled to multi-six figures in part-time hours in less than 15 months.
Both times I’ve had one secret weapon: a Hero Signature Offer that positioned me as an authority in my niche, made content creation and messaging 10x easier and allowed me to create, rinse and repeat live launches (with big time freedom in between).
And I want to help you do the same so you can work part-time hours, take school holidays off, and still grow a six-figure+ business that delivers both profit and peace.
If you’ve been asking yourself things like…
- How do I create, launch and scale a six-figure 1:many program?
- How do I juggle being the default parent *and* run a thriving multi-six-figure business?
- How can I streamline my online business for more peace and more profit?
- How do I run Facebook ads that actually work?
…then this podcast is for you.
Each episode is packed with actionable tips and simple strategies on everything from Instagram growth to podcasting, online courses to low-ticket digital products, 5 and 6-figure launches and offer strategy.
If you’re ready to grow a thriving part-time online business that is also wildly profitable by leveraging one Hero Signature Offer and fuelled by a secret menu of high-profit digital products, laid back launches and a low-stress business, grab your coffee, hit follow and let’s GO.
Learn more about working with Robyn at launcheasylife.com or on Instagram @robynbirkin
The Six-Figure Signature Offers Podcast is the go-to resource for female entrepreneurs, group program leaders and experts who want to work less and make more money by leveraging scalable signature group offers.
I’m Robyn Birkin, Marketing and Online Business Strategist, mom of two and multi-six figure business owner. I created my first six-figure business with a baby and a toddler when I could only work a grand total of six hours per week - and scaled it to multi-six figures, more than a 1 million podcast downloads and 1,500 clients, before returning to my true expertise (more than 20 years’ experience) and quickly scaled to multi-six figures in part-time hours in less than 15 months.
Both times I’ve had one secret weapon: a Hero Signature Offer that positioned me as an authority in my niche, made content creation and messaging 10x easier and allowed me to create, rinse and repeat live launches (with big time freedom in between).
And I want to help you do the same so you can work part-time hours, take school holidays off, and still grow a six-figure+ business that delivers both profit and peace.
If you’ve been asking yourself things like…
- How do I create, launch and scale a six-figure 1:many program?
- How do I juggle being the default parent *and* run a thriving multi-six-figure business?
- How can I streamline my online business for more peace and more profit?
- How do I run Facebook ads that actually work?
…then this podcast is for you.
Each episode is packed with actionable tips and simple strategies on everything from Instagram growth to podcasting, online courses to low-ticket digital products, 5 and 6-figure launches and offer strategy.
If you’re ready to grow a thriving part-time online business that is also wildly profitable by leveraging one Hero Signature Offer and fuelled by a secret menu of high-profit digital products, laid back launches and a low-stress business, grab your coffee, hit follow and let’s GO.
Learn more about working with Robyn at launcheasylife.com or on Instagram @robynbirkin
153 Episodes
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If you’re mapping out your funnel for the year and keep going back and forth between a lead magnet or a low ticket offer, this one is for you. Because the answer is not what Instagram makes it sound like, and it is definitely not one size fits all.In this episode, I take you behind the scenes of a real Mastermind conversation where we unpacked what an evergreen funnel actually needs to do its job. Not look good. Not feel trendy. But work. Especially if you are planning for 2026 and want a sales strategy that does not rely on you being online 24 seven.We talk about why low ticket offers are not designed to make you money upfront, what they are actually meant to do in your business, and why counting on them for revenue is where so many people go wrong. I also break down the myth of the so called freebie seeker and why this is a messaging issue, not a lead magnet issue.You’ll hear exactly what to consider when choosing between a free lead magnet, a low ticket offer, or a hybrid approach like a tripwire. We cover customer journey, belief shifts, ad spend, nervous system capacity, data tracking, and the real complexity that comes with paid funnels that nobody warns you about.If you want a clear, grounded way to think about funnels, ads, and sales forecasting without shiny object syndrome, this episode will give you that clarity.And if you’re listening thinking, I want someone to help me map this properly instead of guessing, this is exactly the work we do inside the Peace and Profit Mastermind.Resources mentioned:Peace and Profit Mastermind waitlist (priority access for 2026)Neil Patel purchase intent pricing graphic (referenced in episode)I’ll see you next week.Click HERE to follow me on InstagramClick HERE to apply for the Peace and Profit Mastermind
You’ve probably heard the advice: “Just focus on organic!” or “You have to run ads to scale!” But how do you actually know what will work best for your business, especially if you’re not trying to be glued to your phone 24/7?In today’s episode, I’m discussing the three-part MAP framework I teach inside the Peace and Profit Mastermind to help you grow your audience and generate high-quality leads consistently, whether you're running on time, money, or a bit of both.We’re talking:The difference between a magnetic channel and an authority channel, and why you probably need bothWhy I don’t believe in choosing between organic and paid, and what I do insteadThe real reason I still love Instagram (even when it feels like it’s dying)How I generated 178,000 views from a post I threw together in 3 minutesWhy podcasting beats YouTube for me (and how to know which one’s better for you)And the one quote that will totally change how you think about advertisingWhether you’re new to lead generation or you’re ready to scale with ads, this episode will help you get clarity on where to spend your time, energy and money so you can start building demand without burning out.Resources & links mentioned:Click here to apply for the Peace and Profit MastermindClick here to follow me on Instagram
If you’re someone who’s looking at the year ahead and thinking, I want more, but without burning myself out... then this episode is seriously going to land.I’m talking about the 5 very specific and practical things I’m doing this year to double my revenue, without doubling my hours. Spoiler: none of this is about doing more for the sake of it. And it’s definitely not about hustling harder.This is a real behind-the-scenes look at what it’s taken to grow my business while being the primary parent, supporting a husband with a demanding job, living through a full home renovation, and still holding big goals.In this episode, I’m sharing:The uncomfortable truths and limiting beliefs I had to challenge in order to growWhy “space, seamless, simple, supported” became my compass words for the yearHow I'm shifting from being the bottleneck to building a team that’s aligned with my revenue goalsWhy I rejoined my mastermind and how having actual support (instead of doing it all myself) is a game-changerThe real talk around consistency, evergreen funnels, and building systems that can hold more without falling apartIf you’ve ever felt like you’re stuck between wanting to scale and not wanting to sacrifice your entire life to do it, this episode is for you.It’s honest. It’s detailed. And it’s here to help you zoom out, zoom in, and get really clear on how to grow in a way that’s actually sustainable.
If 2025 felt like a mystery to you, like how TF did they skyrocket while I stayed stuck?, this episode will help you unpack it all.Because while some experts had their biggest revenue years yet (despite the shifting economy, algorithm changes, and buyer behavior), others were quietly bowing out, downsizing, or burning out. And honestly? The difference wasn’t just about who had the prettiest brand or trendiest offers.In this behind-the-scenes breakdown, I’m discussing what I saw. Up close and personal. As someone with a front row seat to dozens of businesses (including my own), I’m sharing the five key factors that separated the experts who soared from the ones who felt like they were sinking.We’ll talk:What really drove sales in 2025 (spoiler: it wasn’t a fluke or luck)Why consistency still matters, and how it looks different depending on where you’re atThe role of confidence, embodiment and authority in your conversionsHow to spot if it’s a volume issue or a demand problem (yes, there’s a difference)The number one mistake I saw with offers, and what to do if yours didn’t land last yearPlus, I’m giving you the exact questions to audit where you’re at now so you can fix what’s not working before another year rolls by.This one is part pep talk, part strategy breakdown, and totally essential if you’re planning to scale in 2026 without burning down your business.
If your last launch flopped, like, really flopped, and you’re sitting there thinking “What the hell else could I have done?”... This episode is going to help make sense of what just happened.The truth? You might be trying to fix a demand problem with a launch strategy and that’s never going to feel good.Inside this episode, I’m talking about what’s actually going on when your launch leaves you feeling drained and doubting everything. I’m sharing why attraction has become a non-negotiable strategy in 2026…and what to do if your audience is no longer responding the way they used to.We’re talking through:Why more content, more posting, and more emails aren’t always the answerThe sneaky ways demand can dry up even when you’ve been in the game for yearsA quick diagnostic to help you figure out whether demand is your missing linkWhat it looks like when people are already sold before you even open the doorsAnd why launching without attraction is the fastest road to burnoutThis one’s not just strategic, it’s also a little pep talk if you’re crawling through the school holidays, juggling a thousand tabs open in your brain, and feeling like you should be further along by now.You’re just in a season. And this is exactly what you needed to hear to move forward differently.
We can already see the writing on the wall that there are certain things the market is naturally gravitating toward in 2026...In-person events...Live webinars...It's my prediction that there are TWO words that will define everything that works in 2026 (and everything that transcends AI and algorithm dips).Tune in and I feel like it's going to be a massive aha moment.And if you want to learn more about my thoughts on what works (and what doesn't) - grab a copy of my Biz Trend Report (The Big Online Shift) - it's a free Google Doc. Grab it here.
If you're anything like me, you love this style of episodes.Can definitely relate to the year of the snake in my business and can confirm it's absolutely been the rollercoaster and in this episode I'm speaking to what worked, what sucked and what I'm celebrating this year.This is a 2-parter, so make sure you catch the last episode and if you can relate to any of this - please reach out on Instagram. I'd love to hear from you x
If you're anything like me, you love this style of episodes.Can definitely relate to the year of the snake in my business and can confirm it's absolutely been the rollercoaster and in this episode I'm speaking to what worked, what sucked and what I'm celebrating this year.This is a 2-parter, so make sure you're subscribed.If you can relate to any of this - please reach out on Instagram. I'd love to hear from you x
In this episode I'm taking you BTS of things I do to take time off in my online business - and not lose momentum... ESPECIALLY during the end of year break when I want to take extended time off, and begin the year with a bunch of recurring revenue.I'm currently accepting applications to work with me in the New Year inside the Peace and Profit Mastermind - if you're an established course creator or service provider and you want to increase your revenue (especially from your 1:many offers), and create big audience growth and attention, CLICK HERE for details
What you think creates consistent 5-figure launches... and what actually creates them - are two different things.And I guarantee that there are a number of needle-moving elements to a successful 5 and six-figure launch that you're potentially continuing to put on the backburner, and I don't want that for you.In today's episode I'm speaking to 6 things that make for successful launches - and of course, if you'd like support to create, grow and scale your Signature Offer, send me a DM on Instagram and we can chat about whether you're a great fit for the Scalable Signature Society or Peace and Profit Mastermind.
Here's why you probably feel burnt out from launches:Your launches don't workYou're expecting to launch like the big shots (when that's not even the business you want anyway)So let me share with you in today's episode what it looks like to launch your 1:many offers in 2025 (and beyond) and have launches that support multiple six figures in revenue, while working part-time and minimising launch burnout.In this episode, I'm speaking to five things that are going to be critical in allowing you to do that.And of course - reach out to me on Instagram if you'd like to be considered for the Peace and Profit Mastermind or if you're considering joining us in the Scalable Signature Society.
Register for my upcoming free training:How to scale from $5k to $20k months in your business (and become an easy breezy group goddess) in 2026 - click HERE to registerI very much started this year with a simple plan for the business - which it became very apparent early on in the year, actually wasn't going to be sustainable with the life commitments and type of business I wanted to run.In this episode I'm taking you behind the scenes of ALL the things - the launches, the offers, what worked, what didn't and the big lesson(s) I'm taking away from the year.Hope you love it xP.S. I'll be running a Black Friday promotion on Scalable Signature Society - if you'd like the sneak peek of what I'll be doing, feel free to reach out to me on Instagram @robynbirkin and I'd be so so happy to spill all of the beans.And if you're currently earning $5k - $10k per month average in your business and you'd like to be considered for the Peace and Profit Mastermind (we'll be opening up some places soon), click HERE to register your interest.
Hellooooo, I'm BACK! So much has been happening behind the scenes and I'll share more in the next epsiode but today I'm diving deep into the BTS of why some service providers and coaches are having incredible launches and best ever revenue years, while others are feeling like things are haaaard.And I'm talking about 7 things that are KILLING conversions this year.P.S. I've also started a little series on Instagram where I'm reflecting on some of my past offers (what worked, what didn't - with so many actionable insights for you too - click here for the first)A few other notes...If you're interested in working together - there are two ways you can do that:Scalable Signature Society - my 12 month Group Coaching Program for service providers, coaches and consultants who want to grow their 1:many revenue. Click here to learn about Scalable Signature SocietyPeace and Profit Mastermind - my high level mastermind and consulting container for female founders and group leaders who want to scale to $200 - $500k per year. Click here to join our waitlist.SUBSCRIBE + REVIEWIf you loved this episode - it would mean so much to me if you'd take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more female founders and entrepreneurs who need these insights.
I’ll never forget this one launch. I was camping with my family in a little town with zero signal, and when we drove out the next day, my phone lit up: ping ping ping, sales. All scheduled, all automated, all rinse-and-repeat.And this? This is exactly what I want for you. A business that sells even when you’re offline. A business that feels simple, scalable, and supportive. A business that creates consistent revenue without you being chained to Zoom.That’s why I created Scalable Signature, my brand new 12-month, mastermind-style program for experts who are so ready to stop tinkering and start stacking their revenue in repeatable, predictable ways.In this episode, I’m walking you through:What a rinse-and-repeat launch system actually looks like in 2025 (yep, things have changed)Why simplifying your offer suite is the most profitable thing you’ll do all yearHow to build a business that doesn’t collapse when you take time offWhat makes Scalable Signature different from every other program I’ve launched beforeThis isn’t just about launches. It’s about peace, leverage, repeatable income, and becoming the go-to in your niche without overworking or overcomplicating things.Doors to Scalable Signature are open now (but only for a few more days), and I’d so love to welcome you in. Check out Scalable Signature & join us before the doors close.→ Click here to join now
Doors to Scalable Signature are open now (but only for a few more days), and I’d so love to welcome you in. Check out Scalable Signature & join us before the doors close.→ Click here to join now
Which business model is actually right for you, low ticket, high ticket, or something in between?If you’ve been spinning your wheels trying to figure out the right offer, the perfect program, or the best way to package your expertise so it sells (and sells out)… this episode is the deep dive you didn’t know you needed.Because here’s the truth: any business model can work, but not every model will work for you.In this final episode of the “Pros and Cons” mini-series, I’m breaking down three of the most popular offer types, low ticket, signature mid-ticket, and high ticket and walking you through the behind-the-scenes truth of what it really takes to make each of them successful. We’re talking:What kind of business model works best for limited energy and calendar capacity?Do you really need Facebook Ads to make a $27 offer profitable?What should you consider if you hate data… or hate sales calls?Why “just follow your energy” is both good advice… and not enoughHow to choose an offer style that works with your life, not against itSpoiler: I’ll also explain why most of my clients (and probably you, too) are best suited to a signature mid-ticket group offer, especially if you want leverage, lifestyle, and longevity.This episode is jam-packed with permission slips and practical advice to help you build a business model that actually makes sense for your energy, your season of life, and your revenue goals.We are on the COUNTDOWN to Scalable Signature - Join the waitlist here
You know that moment when you’re so over launching that you just want to flick the “evergreen” switch and never think about it again? Yep, I’ve been there too. And let’s be real, it sounds dreamy: sales rolling in while you’re getting your nails done, picking up your kids, or just taking a nap. But here’s the kicker… it’s truly not that simple.In this episode, I’m breaking down the real pros and cons of going evergreen versus sticking with live launching. I’ll share the behind-the-scenes truth about why evergreen funnels often don’t convert as well as you’d think (and why so many of the “evergreen experts” are still live launching on the side).We’ll talk about:Why evergreen might not be the easy solution you’ve been soldThe two big reasons you’re probably burnt out right now (and why evergreen won’t fix both)The secret sauce that makes live launches so powerful (hint: it’s not just about urgency)When a hybrid model could actually work for you without chaining you to a hamster wheelIf you’ve ever felt torn between wanting consistent sales and craving the momentum of a live event, this episode is going to clear up so much for you.We are on the COUNTDOWN to Scalable Signature - Join the waitlist here
Ever wondered if your next step should be a membership or an online course? If you’ve been spinning on that question, especially as you're trying to scale, simplify and get your time back, this episode is going to help you breathe a sigh of relief.We’re unpacking the real deal on whether a membership or an online course is the best move for your business, and I’m bringing all the data, nuance, and experience from working with clients across a range of niches (both B2B and B2C)Here’s the Instagram Post I speak about in this episode.Here’s what we dive into:The Peace & Profit Decision Framework I use with clients to avoid shiny object syndrome (and make long-term profit-based decisions)Why most people get to a membership model and why that might actually be slowing down your growthReal-life maths on churn, cost of acquisition, and what you actually need to earn to hit your revenue goalsThe few times I’d recommend a membership as your signature offerI’ll also walk you through common myths about both models (like whether online courses have to be lifetime access… hint: nope) and share my own evolution through multiple launches, pivots and program redesigns.This one’s part of a 3-day series dropping this week, so if your brain is swirling with offer decisions right now, tune in and take what you need.We are on the COUNTDOWN to Scalable Signature - Join the waitlist here
What does it really take to go from juggling toddlers, late-night work sessions, and shifting business models… to having 80 expressions of interest come through from a few casual Instagram stories and 700 registrations for a challenge?In this episode, I’m sitting down with one of my brilliant mastermind clients, Emma Gentle, and we’re going behind the scenes of her business journey. From leaving her role in education, to consulting with schools, to evolving into group coaching containers that change entire school cultures, it’s all here.Emma shares openly about:How she balanced newborn life with running multiple offers (and what changed once baby #2 arrived).Why emotional intelligence is the non-negotiable skill every educator and leader needs and how she packaged it into offers that schools can’t resist.The blueprint we mapped out together that made her launches way more streamlined, without diluting her impact.What she learned about audience nurturing, Facebook ads, and why most of her sales came at the very last minute of her launch window.The mindset shifts around outsourcing, premium pricing, and building a business that works in harmony with motherhood.This isn’t just a story about one successful launch, it’s about designing a business that can flex around real life, while still hitting ambitious goals. If you’ve ever wondered how to create momentum with signature offers, lead gen that actually works, and still be present at school pick-up… Emma’s story will resonate deeply.More about Emma Gentle:Em is an Emotional Intelligence and Nervous System Coach for women, a mama of two, a partner, a mentor and an Education Consultant who helps women develop incredibly powerful EQ tools - so that - as they're juggling all the balls in their lives, in parenting, in the household and professionally, they have the nervous system tools to thrive.Find Emma on Instagram HereConnect with Emma on LinkedInListen to the EMpowered Podcast on Spotify or AppleWe are on the COUNTDOWN to Scalable Signature - Join the waitlist here
Feeling like you’re crawling to the end of the year? Burnt out from delivering client work and stuck in the cycle of selling your time and feeling like there just never seems to be enough hours in the day to create and launch and do all the things you’re meant to be doing to create meaningful revenue in your business - without it needing you in it all the time? I see you. And I’ve been there.In this episode, I’m walking you through the real process of replacing your 1:1 revenue with a scalable, rinse-and-repeat Signature Offer… without needing a massive audience, flashy funnel, or even a sales page to start.This isn’t the same advice you’ve heard a hundred times or a step-by-step checklist. I’m sharing what actually has to happen behind the scenes when you want to move from time-for-money into leveraged, scalable income and why so many coaches and experts never make it past the first hurdle.We’re diving into:The very first step most people skip (and why you’re probably stuck in indecision)How to validate your offer and get paid before you build a thingWhat to do if you’re already fully booked (and exhausted)Why momentum is EVERYTHING in your first year of launchingThe one mistake I see over and over again after a “good” first roundAnd listen, I get honest about the messy middle. Because yes, it takes 6–12 months to fully transition into scalable offers… but you don’t have to stay stuck in burnout another year while you figure it out.Hope you love the episode!We are on the COUNTDOWN to Scalable Signature - Join the waitlist here
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