Claim OwnershipSix-Figure Signature Offers: Audience Growth, Live Launching Tips and Marketing Strategies for Female Entrepreneurs
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© Robyn Birkin | Online Business Strategist for Women Business Owners
Description
Ready to transition from 1:1 consulting to a scalable group program but stuck on where to start? Wondering how to simplify your offer suite, launch a digital product, or build your 6-figure business working just 20 hours a week? Welcome - you’re in the right place!
The Six-Figure Signature Offers Podcast is the go-to resource for female entrepreneurs, group program leaders and experts who want to work less and make more money by leveraging scalable signature group offers.
I’m Robyn Birkin, Marketing and Online Business Strategist, mom of two and multi-six figure business owner. I created my first six-figure business with a baby and a toddler when I could only work a grand total of six hours per week - and scaled it to multi-six figures, more than a 1 million podcast downloads and 1,500 clients, before returning to my true expertise (more than 20 years’ experience) and quickly scaled to multi-six figures in part-time hours in less than 15 months.
Both times I’ve had one secret weapon: a Hero Signature Offer that positioned me as an authority in my niche, made content creation and messaging 10x easier and allowed me to create, rinse and repeat live launches (with big time freedom in between).
And I want to help you do the same so you can work part-time hours, take school holidays off, and still grow a six-figure+ business that delivers both profit and peace.
If you’ve been asking yourself things like…
- How do I create, launch and scale a six-figure 1:many program?
- How do I juggle being the default parent *and* run a thriving multi-six-figure business?
- How can I streamline my online business for more peace and more profit?
- How do I run Facebook ads that actually work?
…then this podcast is for you.
Each episode is packed with actionable tips and simple strategies on everything from Instagram growth to podcasting, online courses to low-ticket digital products, 5 and 6-figure launches and offer strategy.
If you’re ready to grow a thriving part-time online business that is also wildly profitable by leveraging one Hero Signature Offer and fuelled by a secret menu of high-profit digital products, laid back launches and a low-stress business, grab your coffee, hit follow and let’s GO.
Learn more about working with Robyn at launcheasylife.com or on Instagram @robynbirkin
The Six-Figure Signature Offers Podcast is the go-to resource for female entrepreneurs, group program leaders and experts who want to work less and make more money by leveraging scalable signature group offers.
I’m Robyn Birkin, Marketing and Online Business Strategist, mom of two and multi-six figure business owner. I created my first six-figure business with a baby and a toddler when I could only work a grand total of six hours per week - and scaled it to multi-six figures, more than a 1 million podcast downloads and 1,500 clients, before returning to my true expertise (more than 20 years’ experience) and quickly scaled to multi-six figures in part-time hours in less than 15 months.
Both times I’ve had one secret weapon: a Hero Signature Offer that positioned me as an authority in my niche, made content creation and messaging 10x easier and allowed me to create, rinse and repeat live launches (with big time freedom in between).
And I want to help you do the same so you can work part-time hours, take school holidays off, and still grow a six-figure+ business that delivers both profit and peace.
If you’ve been asking yourself things like…
- How do I create, launch and scale a six-figure 1:many program?
- How do I juggle being the default parent *and* run a thriving multi-six-figure business?
- How can I streamline my online business for more peace and more profit?
- How do I run Facebook ads that actually work?
…then this podcast is for you.
Each episode is packed with actionable tips and simple strategies on everything from Instagram growth to podcasting, online courses to low-ticket digital products, 5 and 6-figure launches and offer strategy.
If you’re ready to grow a thriving part-time online business that is also wildly profitable by leveraging one Hero Signature Offer and fuelled by a secret menu of high-profit digital products, laid back launches and a low-stress business, grab your coffee, hit follow and let’s GO.
Learn more about working with Robyn at launcheasylife.com or on Instagram @robynbirkin
198 Episodes
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A week ago I rebuilt my brand from scratch: new ad account, new pixel, new Instagram with 121 followers. Meta still slapped me with health and wellness restrictions straight away.In this episode:The post count behind my first 1,000 followers, and why the next 20,000 came so much fasterThe bottleneck you need to solve before you touch your sales page againWhy the overnight success stories in your feed are the wrong benchmark for your businessThe Mastermind upgrade that means you’re never sitting around waiting for feedback on your launch assets500 people on the webinar, one sale, and the reaction that decides whether you quit or fix itIf your group offer is working and you know it could be so much bigger, join the Peace and Profit Mastermind waitlist. Our end-of-year intake, with bonus time before the February cohort officially starts, is coming up.And place your bet: will I hit 2,000 followers in 50 posts, or closer to 700? DM me your prediction on Instagram. Closest guess wins a $100 voucher.Links + ResourcesFollow me on Instagram:Join Peace + Profit
Yesterday I switched over to a brand new Instagram account, and am I terrified? 100%. Facebook still has me filed under health and wellness, so I’m retraining the algorithms on who I am and taking you behind the scenes of every move.The goal I’d usually never set, and why it’s a priority until FebruaryThe Meta rule that decided my buyer goal, right down to the numberThe digital footprint that followed me through a new pixel and a deleted websiteIf leads are your bottleneck, this is where I call out your posting scheduleWhy I’m benching one of the hardest working employees in my business until FebruaryIf leads and visibility are what’s standing between you and sold-out launches, this is the work we do inside the Peace and Profit Mastermind, including the ads framework I’ll be leaning on from February. When you’re ready, join the waitlist and you’ll be first to hear when applications open.Links + ResourcesFollow me on Instagram:Join Peace + Profit
I’ve just walked away from 18,500 followers to start again on an Instagram account with zero, and I’d be lying if I said that didn’t terrify me. After two and a half months building behind the scenes, my new brand is live, and it feels so deeply me.What one of my clients, an art teacher, taught me about knowing the essence of your brandThe business model I’ve used twice to build a business that lights me upThe three-word manifesto driving this entire rebrandWhy I’m happy to trade vanity metrics for audience quality, even if growth is slowWhat’s changing, what’s staying exactly the same, and why the podcast name isn’t going anywhereIf you’re building the offer that becomes your best seller and takes you to niche famous status, come and follow me at my new home on Instagram, @robynbirkinofficial. The Peace and Profit Mastermind is about to reopen with a very special offer, so have a look around robynbirkin.com. And if leads and visibility are your bottleneck, don’t miss next episode, where I share the exact growth strategy I’m using for this rebrandLinks + ResourcesFollow me on Instagram Join Peace + Profit
In August I discovered 144 pieces of malicious code hiding in the website that built my first business, so I deleted the whole thing. Then I kept going, wiping three-quarters of my email list and walking away from my Instagram account.In this episode:Why my ads kept finding everyone except the women I built them forThe three questions I ask myself before every big CEO decisionThe moment the path that got me here stopped being the fastest way forwardThe mindset trap that keeps smart business owners loyal to things they’ve outgrownThe question to ask yourself before you plan a single thing for 2027I am building on purpose. I am taking the time to build slower, more strategically, more intentionally, and already so delighted. I already wake up every day and feel so much gratitude to run the Peace and Profit Mastermind, to have the opportunity to work from home, to have Mondays and Fridays off, to be able to support my clients at the deep level that I absolutely love. And so this and more of that, it gets to be this or something better.Links + ResourcesFollow me on Instagram Join Peace + Profit
A million podcast downloads, an organic reach of a million people a month and a multi-six-figure business run in 10 hours a week. Here are the nine things that built it, and the bottleneck that left me with a big decision to make this August.In this episode:The 90-day rule that explains why your marketing hasn’t paid off yetThe membership experiment that proved people only ever come to you for one thingWhy you keep reworking your offers when the real problem sits upstreamWhy I spent $10k USD on one skill before my business had even hit six figuresThe one habit that would make you feel ten times more successful, and it has nothing to do with revenueTomorrow I’m revealing that decision and how I make what I call Peace and Profit decisions, so follow the show and you won’t miss it.If you’re making $5k to $20k a month and leads and visibility are what’s holding your next level back, the Peace and Profit Mastermind is where we build the demand to fix it. Join the waitlist to be first to hear when applications open.Links + ResourcesFollow me on Instagram Join Peace + Profit
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