Six-Figure Signature Offers: Audience Growth, Live Launching Tips and Marketing Strategies for Female Entrepreneurs

If your last launch flopped, like, really flopped, and you’re sitting there thinking “What the hell else could I have done?”... This episode is going to help make sense of what just happened.The truth? You might be trying to fix a demand problem with a launch strategy and that’s never going to feel good.Inside this episode, I’m talking about what’s actually going on when your launch leaves you feeling drained and doubting everything. I’m sharing why attraction has become a non-negotiable strategy in 2026…and what to do if your audience is no longer responding the way they used to.We’re talking through:Why more content, more posting, and more emails aren’t always the answerThe sneaky ways demand can dry up even when you’ve been in the game for yearsA quick diagnostic to help you figure out whether demand is your missing linkWhat it looks like when people are already sold before you even open the doorsAnd why launching without attraction is the fastest road to burnoutThis one’s not just strategic, it’s also a little pep talk if you’re crawling through the school holidays, juggling a thousand tabs open in your brain, and feeling like you should be further along by now.You’re just in a season. And this is exactly what you needed to hear to move forward differently.

We can already see the writing on the wall that there are certain things the market is naturally gravitating toward in 2026...In-person events...Live webinars...It's my prediction that there are TWO words that will define everything that works in 2026 (and everything that transcends AI and algorithm dips).Tune in and I feel like it's going to be a massive aha moment.And if you want to learn more about my thoughts on what works (and what doesn't) - grab a copy of my Biz Trend Report (The Big Online Shift) - it's a free Google Doc. Grab it here.

If you're anything like me, you love this style of episodes.Can definitely relate to the year of the snake in my business and can confirm it's absolutely been the rollercoaster and in this episode I'm speaking to what worked, what sucked and what I'm celebrating this year.This is a 2-parter, so make sure you catch the last episode and if you can relate to any of this - please reach out on Instagram. I'd love to hear from you x

If you're anything like me, you love this style of episodes.Can definitely relate to the year of the snake in my business and can confirm it's absolutely been the rollercoaster and in this episode I'm speaking to what worked, what sucked and what I'm celebrating this year.This is a 2-parter, so make sure you're subscribed.If you can relate to any of this - please reach out on Instagram. I'd love to hear from you x

In this episode I'm taking you BTS of things I do to take time off in my online business - and not lose momentum... ESPECIALLY during the end of year break when I want to take extended time off, and begin the year with a bunch of recurring revenue.I'm currently accepting applications to work with me in the New Year inside the Peace and Profit Mastermind - if you're an established course creator or service provider and you want to increase your revenue (especially from your 1:many offers), and create big audience growth and attention, CLICK HERE for details

What you think creates consistent 5-figure launches... and what actually creates them - are two different things.And I guarantee that there are a number of needle-moving elements to a successful 5 and six-figure launch that you're potentially continuing to put on the backburner, and I don't want that for you.In today's episode I'm speaking to 6 things that make for successful launches - and of course, if you'd like support to create, grow and scale your Signature Offer, send me a DM on Instagram and we can chat about whether you're a great fit for the Scalable Signature Society or Peace and Profit Mastermind.

Here's why you probably feel burnt out from launches:Your launches don't workYou're expecting to launch like the big shots (when that's not even the business you want anyway)So let me share with you in today's episode what it looks like to launch your 1:many offers in 2025 (and beyond) and have launches that support multiple six figures in revenue, while working part-time and minimising launch burnout.In this episode, I'm speaking to five things that are going to be critical in allowing you to do that.And of course - reach out to me on Instagram if you'd like to be considered for the Peace and Profit Mastermind or if you're considering joining us in the Scalable Signature Society.

Register for my upcoming free training:How to scale from $5k to $20k months in your business (and become an easy breezy group goddess) in 2026 - click HERE to registerI very much started this year with a simple plan for the business - which it became very apparent early on in the year, actually wasn't going to be sustainable with the life commitments and type of business I wanted to run.In this episode I'm taking you behind the scenes of ALL the things - the launches, the offers, what worked, what didn't and the big lesson(s) I'm taking away from the year.Hope you love it xP.S. I'll be running a Black Friday promotion on Scalable Signature Society - if you'd like the sneak peek of what I'll be doing, feel free to reach out to me on Instagram @robynbirkin and I'd be so so happy to spill all of the beans.And if you're currently earning $5k - $10k per month average in your business and you'd like to be considered for the Peace and Profit Mastermind (we'll be opening up some places soon), click HERE to register your interest.

Hellooooo, I'm BACK! So much has been happening behind the scenes and I'll share more in the next epsiode but today I'm diving deep into the BTS of why some service providers and coaches are having incredible launches and best ever revenue years, while others are feeling like things are haaaard.And I'm talking about 7 things that are KILLING conversions this year.P.S. I've also started a little series on Instagram where I'm reflecting on some of my past offers (what worked, what didn't - with so many actionable insights for you too - click here for the first)A few other notes...If you're interested in working together - there are two ways you can do that:Scalable Signature Society - my 12 month Group Coaching Program for service providers, coaches and consultants who want to grow their 1:many revenue. Click here to learn about Scalable Signature SocietyPeace and Profit Mastermind - my high level mastermind and consulting container for female founders and group leaders who want to scale to $200 - $500k per year. Click here to join our waitlist.SUBSCRIBE + REVIEWIf you loved this episode - it would mean so much to me if you'd take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more female founders and entrepreneurs who need these insights.

I’ll never forget this one launch. I was camping with my family in a little town with zero signal, and when we drove out the next day, my phone lit up: ping ping ping, sales. All scheduled, all automated, all rinse-and-repeat.And this? This is exactly what I want for you. A business that sells even when you’re offline. A business that feels simple, scalable, and supportive. A business that creates consistent revenue without you being chained to Zoom.That’s why I created Scalable Signature, my brand new 12-month, mastermind-style program for experts who are so ready to stop tinkering and start stacking their revenue in repeatable, predictable ways.In this episode, I’m walking you through:What a rinse-and-repeat launch system actually looks like in 2025 (yep, things have changed)Why simplifying your offer suite is the most profitable thing you’ll do all yearHow to build a business that doesn’t collapse when you take time offWhat makes Scalable Signature different from every other program I’ve launched beforeThis isn’t just about launches. It’s about peace, leverage, repeatable income, and becoming the go-to in your niche without overworking or overcomplicating things.Doors to Scalable Signature are open now (but only for a few more days), and I’d so love to welcome you in. Check out Scalable Signature & join us before the doors close.→ Click here to join now

Doors to Scalable Signature are open now (but only for a few more days), and I’d so love to welcome you in. Check out Scalable Signature & join us before the doors close.→ Click here to join now

Which business model is actually right for you, low ticket, high ticket, or something in between?If you’ve been spinning your wheels trying to figure out the right offer, the perfect program, or the best way to package your expertise so it sells (and sells out)… this episode is the deep dive you didn’t know you needed.Because here’s the truth: any business model can work, but not every model will work for you.In this final episode of the “Pros and Cons” mini-series, I’m breaking down three of the most popular offer types, low ticket, signature mid-ticket, and high ticket and walking you through the behind-the-scenes truth of what it really takes to make each of them successful. We’re talking:What kind of business model works best for limited energy and calendar capacity?Do you really need Facebook Ads to make a $27 offer profitable?What should you consider if you hate data… or hate sales calls?Why “just follow your energy” is both good advice… and not enoughHow to choose an offer style that works with your life, not against itSpoiler: I’ll also explain why most of my clients (and probably you, too) are best suited to a signature mid-ticket group offer, especially if you want leverage, lifestyle, and longevity.This episode is jam-packed with permission slips and practical advice to help you build a business model that actually makes sense for your energy, your season of life, and your revenue goals.We are on the COUNTDOWN to Scalable Signature - Join the waitlist here

You know that moment when you’re so over launching that you just want to flick the “evergreen” switch and never think about it again? Yep, I’ve been there too. And let’s be real, it sounds dreamy: sales rolling in while you’re getting your nails done, picking up your kids, or just taking a nap. But here’s the kicker… it’s truly not that simple.In this episode, I’m breaking down the real pros and cons of going evergreen versus sticking with live launching. I’ll share the behind-the-scenes truth about why evergreen funnels often don’t convert as well as you’d think (and why so many of the “evergreen experts” are still live launching on the side).We’ll talk about:Why evergreen might not be the easy solution you’ve been soldThe two big reasons you’re probably burnt out right now (and why evergreen won’t fix both)The secret sauce that makes live launches so powerful (hint: it’s not just about urgency)When a hybrid model could actually work for you without chaining you to a hamster wheelIf you’ve ever felt torn between wanting consistent sales and craving the momentum of a live event, this episode is going to clear up so much for you.We are on the COUNTDOWN to Scalable Signature - Join the waitlist here

Ever wondered if your next step should be a membership or an online course? If you’ve been spinning on that question, especially as you're trying to scale, simplify and get your time back, this episode is going to help you breathe a sigh of relief.We’re unpacking the real deal on whether a membership or an online course is the best move for your business, and I’m bringing all the data, nuance, and experience from working with clients across a range of niches (both B2B and B2C)Here’s the Instagram Post I speak about in this episode.Here’s what we dive into:The Peace & Profit Decision Framework I use with clients to avoid shiny object syndrome (and make long-term profit-based decisions)Why most people get to a membership model and why that might actually be slowing down your growthReal-life maths on churn, cost of acquisition, and what you actually need to earn to hit your revenue goalsThe few times I’d recommend a membership as your signature offerI’ll also walk you through common myths about both models (like whether online courses have to be lifetime access… hint: nope) and share my own evolution through multiple launches, pivots and program redesigns.This one’s part of a 3-day series dropping this week, so if your brain is swirling with offer decisions right now, tune in and take what you need.We are on the COUNTDOWN to Scalable Signature - Join the waitlist here

What does it really take to go from juggling toddlers, late-night work sessions, and shifting business models… to having 80 expressions of interest come through from a few casual Instagram stories and 700 registrations for a challenge?In this episode, I’m sitting down with one of my brilliant mastermind clients, Emma Gentle, and we’re going behind the scenes of her business journey. From leaving her role in education, to consulting with schools, to evolving into group coaching containers that change entire school cultures, it’s all here.Emma shares openly about:How she balanced newborn life with running multiple offers (and what changed once baby #2 arrived).Why emotional intelligence is the non-negotiable skill every educator and leader needs and how she packaged it into offers that schools can’t resist.The blueprint we mapped out together that made her launches way more streamlined, without diluting her impact.What she learned about audience nurturing, Facebook ads, and why most of her sales came at the very last minute of her launch window.The mindset shifts around outsourcing, premium pricing, and building a business that works in harmony with motherhood.This isn’t just a story about one successful launch, it’s about designing a business that can flex around real life, while still hitting ambitious goals. If you’ve ever wondered how to create momentum with signature offers, lead gen that actually works, and still be present at school pick-up… Emma’s story will resonate deeply.More about Emma Gentle:Em is an Emotional Intelligence and Nervous System Coach for women, a mama of two, a partner, a mentor and an Education Consultant who helps women develop incredibly powerful EQ tools - so that - as they're juggling all the balls in their lives, in parenting, in the household and professionally, they have the nervous system tools to thrive.Find Emma on Instagram HereConnect with Emma on LinkedInListen to the EMpowered Podcast on Spotify or AppleWe are on the COUNTDOWN to Scalable Signature - Join the waitlist here

Feeling like you’re crawling to the end of the year? Burnt out from delivering client work and stuck in the cycle of selling your time and feeling like there just never seems to be enough hours in the day to create and launch and do all the things you’re meant to be doing to create meaningful revenue in your business - without it needing you in it all the time? I see you. And I’ve been there.In this episode, I’m walking you through the real process of replacing your 1:1 revenue with a scalable, rinse-and-repeat Signature Offer… without needing a massive audience, flashy funnel, or even a sales page to start.This isn’t the same advice you’ve heard a hundred times or a step-by-step checklist. I’m sharing what actually has to happen behind the scenes when you want to move from time-for-money into leveraged, scalable income and why so many coaches and experts never make it past the first hurdle.We’re diving into:The very first step most people skip (and why you’re probably stuck in indecision)How to validate your offer and get paid before you build a thingWhat to do if you’re already fully booked (and exhausted)Why momentum is EVERYTHING in your first year of launchingThe one mistake I see over and over again after a “good” first roundAnd listen,  I get honest about the messy middle. Because yes, it takes 6–12 months to fully transition into scalable offers… but you don’t have to stay stuck in burnout another year while you figure it out.Hope you love the episode!We are on the COUNTDOWN to Scalable Signature - Join the waitlist here

So you’ve got an exceptional offer (or the bones of one), but pricing it? Ugh. That’s the part that keeps tripping you up. Because every time you go to name your price, that little voice creeps in: What about the people who can’t afford it? Shouldn’t I be more accessible? I just don’t want price to be a factor.In this episode, I’m blowing that mindset wide open.I’m talking about how undercharging (in the name of being “accessible”) is actually doing your business and your audience, a massive disservice. I’m going to walk you through the real reason your signature offer needs a ‘Goldilocks’ price and why that magic number can be the difference between a business that thrives... and one that barely survives.You’ll learn:Why being “affordable” isn’t the flex you think it isWhat the Goldilocks Price Point actually is and how to find yoursHow pricing affects not just your revenue, but your positioning, your energy, and the kind of clients you attractWhy your signature offer should become the bedrock of your business (and how to price it so it sells out on repeat)And the surprising hotel analogy that will change the way you think about value and accessibility foreverIf you know you should be charging more… but just can’t seem to get there, this episode is for you x👉 Come join me inside the Sold Out Signature Challenge where I’ll help you map out the exact offer and pricing structure that brings peace + profit to your business.Save your seat – it’s totally free! (click here for details)

Ever find yourself second-guessing everything in your business? Wondering whether you need a full-on pivot or if this is just one of those itchy moments that come with growth? If you've ever felt misaligned with your offers or like your marketing systems just aren’t hitting the way they used to—you’re so not alone. This episode is here to give you clarity, strategy, and a whole lot of permission.Today I’m pulling back the curtain on how I walk myself (and my mastermind clients) through those “do I blow it all up?” phases. You’ll hear how we use real-time launch data to make smarter decisions mid-launch (instead of waiting until it’s all over), and why tweaking your webinar headline can make or break your conversion rates.Here’s what we cover in this episode:The two biggest levers for increasing webinar registrations (and how to pull them)My go-to headline tweaks that can 3x your sign-ups without rewriting your whole webinarHow to know when it’s time to pivot… and when to sit tight and ride it outThe seven smartest ways to boost visibility mid-launch (even if everything feels flat)How to make space for strategic decision-making during a launch—not just afterwardWhat to do when tech disasters strike (real talk: this happened to us…)Why energy preservation is a critical part of your launch strategyWhether you're questioning your current offer suite or trying to figure out if your launch goals are even realistic (or just need someone to tell you that what you're experiencing is totally normal), this episode will feel like a deep breath and a strategic reboot all in one.If you're craving better launches and smarter marketing systems and you’re ready to work in a high-touch container that actually helps you make decisions in real time, join the waitlist for Peace and Profit. We’re opening doors again in September. → launcheasylife.com/mastermindBingeworthy BundlesIf you want to grow faster and get more clients from Instagram (while spending less time posting) – this should helpIf you want to create or grow your podcast – this is for youIf you want to work part-time hours but have an offer suite that makes multi-six figures – you'll love thisIf you want to turn more likes into leads – here’s what’s working nowIf you're deciding on a course or membership platform – try this.

Ever find yourself second-guessing everything in your business? Wondering whether you need a full-on pivot or if this is just one of those itchy moments that come with growth? If you've ever felt misaligned with your offers or like your marketing systems just aren’t hitting the way they used to—you’re so not alone. This episode is here to give you clarity, strategy, and a whole lot of permission.Today I’m pulling back the curtain on how I walk myself (and my mastermind clients) through those “do I blow it all up?” phases. You’ll hear how we use real-time launch data to make smarter decisions mid-launch (instead of waiting until it’s all over), and why tweaking your webinar headline can make or break your conversion rates.Here’s what we cover in this episode:The two biggest levers for increasing webinar registrations (and how to pull them)My go-to headline tweaks that can 3x your sign-ups without rewriting your whole webinarHow to know when it’s time to pivot… and when to sit tight and ride it outThe seven smartest ways to boost visibility mid-launch (even if everything feels flat)How to make space for strategic decision-making during a launch—not just afterwardWhat to do when tech disasters strike (real talk: this happened to us…)Why energy preservation is a critical part of your launch strategyWhether you're questioning your current offer suite or trying to figure out if your launch goals are even realistic (or just need someone to tell you that what you're experiencing is totally normal), this episode will feel like a deep breath and a strategic reboot all in one.If you're craving better launches and smarter marketing systems—and you’re ready to work in a high-touch container that actually helps you make decisions in real time—join the waitlist for Peace and Profit. We’re opening doors again in September. 👉 launcheasylife.com/mastermindBingeworthy BundlesIf you want to grow faster and get more clients from Instagram (while spending less time posting) – this should helpIf you want to create or grow your podcast – this is for youIf you want to work part-time hours but have an offer suite that makes multi-six figures – you'll love thisIf you want to turn more likes into leads – here’s what’s working nowIf you're deciding on a course or membership platform – try this.

Let’s talk about the real work of being the CEO of your business — not just chasing results, but learning how to discern what’s truly aligned, what’s a distraction, and when it’s time to make a bold move (or just sit tight).If you’ve ever been stuck in the fog of: “Should I pivot?” “Am I out of alignment?” “Why isn’t this working?”Or worse, if you’ve been spiraling after a launch that flopped or questioning everything because you’re not growing at lightning speed then please listen to this episode.Inside, I’m walking you through the 5 key markers of a CEO mindset, the kind of mindset that allows you to stay grounded even when business feels chaotic, and helps you build maturity as a founder over time.We’ll dive into:How to know if it’s time to pivot or stay the courseThe surprising truth about “alignment” and what’s usually underneath itWhy your strengths + long-term vision matter more than trends or sunk costsThe danger of mistaking your life for your business (multi-passionates, I see you)Why timeline panic is sabotaging your success more than anything elseThis is an episode you’ll want to come back to anytime you’re in a wobble. I’ve been where you are, and this is what I’d tell you if we were having coffee together right now.Bingeworthy BundlesIf you want to grow faster and get more clients from Instagram (while spending less time posting) – this should helpIf you want to create or grow your podcast – this is for youIf you want to work part-time hours but have an offer suite that makes multi-six figures – you'll love thisIf you want to turn more likes into leads – here’s what’s working nowIf you're deciding on a course or membership platform – try this.