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Jeremy Snell's Big Ideas
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Jeremy Snell's Big Ideas

Author: Jeremy Snell

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The podcast for recruitment business owners, consultants and managers. Hosted by Jeremy Snell, this pod takes a fresh look at recruitment and how to achieve consistent success. Each short, punchy episode gives you an idea to play with or, a different perspective on a common challenge.
Making recruitment fun again.
40 Episodes
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AI is everywhere. And we’re getting AI fatigue. Because of this, recruitment agencies are missing the power of AI at a desk level. In this episode Jeremy shares how you can use AI to enhance your skillset and the dangers of letting ChatGPT drive the bus and decide what good looks like on your behalf. You are the wizard. AI is the apprentice. Teach it to enhance what you do. You’ll discover in this episode how you can take control and use AI to increase sales performance. Not simply replace the admin in your job.NOTE: As mentioned in the episode, Jeremy is running a series of live sessions on Linkedin. How to build your own portfolio of AI assistants using ChatGPT. All will help you make more money. He's building in public, sharing every prompt at a grand total cost of zero. Join, follow along prompt by prompt and build your own - https://www.linkedin.com/events/5musthavegptsforrecruiters7392105724358844417/theater/
Winning new clients is recruitment becomes a whole lot easier when you know how to build pipe. In this episode Jeremy shares the three pipes that exist in every recruitment business and how they relate to each other. Pipe number one, the acquisition of new clients, is the pipe everyone is chasing right now. Jeremy shares the one simple thing you can do to make this pipe easier to fill and easier to convert.To join Jeremy's pipeline masterclass go to: https://rookie2recruiter.com/perm-sales-pipeline-masterclass/-------------------------------------------------------------------------------------------------Rookie2Recruiter.com - The People Engine For The Recruitment Industry.Delivering context-rich learning and development initiatives for all levels of people in recruitment. Live sessions delivered every week and content that focuses on implementation through guided activities.From new hires through to the top performers there’s an opportunity for everyone to grow and develop. The AI assistant curates relevant content on your behalf based on your questions.That’s immediate access to what you want, when you want to develop performance.
Fill rate is a key metric for recruitment businesses. Especially when job flow is challenged.In this episode, I share how I helped an agency double their fill rate with a focus on job quality and consultative on boarding.It takes discipline to stick to a new method of working. You have to want the outcome enough to be willing to do the work. Life is easy when you're willing to compromise quality in favour of being busy. Being busy doesn't get you paid.-------------------------------------------------------------------------------------------------Rookie2Recruiter.com - The People Engine For The Recruitment Industry.Delivering context-rich learning and development initiatives for all levels of people in recruitment. Live sessions delivered every week and content that focuses on implementation through guided activities.From new hires through to the top performers there’s an opportunity for everyone to grow and develop. The AI assistant curates relevant content on your behalf based on your questions.That’s immediate access to what you want, when you want to develop performance.
37. Candidate Flips

37. Candidate Flips

2025-09-1620:20

It’s a tactic that’s as old as recruitment itself. Engage with a candidate whose role includes managing and leading a team, then flip them into a client.It doesn’t seem that clean any more. Too many recruiters worry about the flip as if it requires a specific moment. It’s not a judo throw. Better to shift your mindset as to the conversation you’re having and shift it to the one you should. If you want to convert more business and build lifetime relationships with senior professionals in your market, stop calling them candidates and clients. Build the lifetime value with the individual as a business professional.-------------------------------------------------------------------------------------------------Rookie2Recruiter.com - The People Engine For The Recruitment Industry.Delivering context-rich learning and development initiatives for all levels of people in recruitment. Live sessions delivered every week and content that focuses on implementation through guided activities.From new hires through to the top performers there’s an opportunity for everyone to grow and develop. The AI assistant curates relevant content on your behalf based on your questions.That’s immediate access to what you want, when you want to develop performance.
Your voice is your most precious tool, it’s your edge. In this episode, we unpack how pitch, pace, tone, timbre, and volume shape the way clients experience your message. You don’t have to compromise who you are to improve your voice control. It’s about sounding intentional. We’ll explore how tiny vocal shifts can build trust, command attention, and drive better outcomes in recruitment sales. If you’ve ever nailed the script but missed the moment, this one’s for you. By the end, you’ll understand how to use your voice as an instrument of influence and why delivery can bring the words to life and create the emotional response that drives sales.Learn it. Test it. Train it.-------------------------------------------------------------------------------------------------Rookie2Recruiter.com - The People Engine For The Recruitment Industry.Delivering context-rich learning and development initiatives for all levels of people in recruitment. Live sessions delivered every week and content that focuses on implementation through guided activities.From new hires through to the top performers there’s an opportunity for everyone to grow and develop. The AI assistant curates relevant content on your behalf based on your questions.That’s immediate access to what you want, when you want to develop performance.
Most agencies have a CRM. Few see it as the central hub for their business. Too frequently consultants become addicted to job boards and Linkedin to find today’s candidates for today’s jobs. And the CRM becomes a glorified bucket of CVs. If you want to improve your results and increase consistency of placements, take a fresh look at your CRM. I expect your next 10 placements are hidden in there somewhere. And if you’ve forgotten them, they forgot you long ago.-------------------------------------------------------------------------------------------------Rookie2Recruiter.com - The People Engine For The Recruitment Industry.Delivering context-rich learning and development initiatives for all levels of people in recruitment. Live sessions delivered every week and content that focuses on implementation through guided activities.From new hires through to the top performers there’s an opportunity for everyone to grow and develop. The AI assistant curates relevant content on your behalf based on your questions.That’s immediate access to what you want, when you want to develop performance.
34. Relationships

34. Relationships

2025-08-0523:59

Relationships are everything in recruitment. It’s the biggest defence for why AI is never going to take our jobs. Yet how often do you review the quality of relationships you have with clients, candidates and prospects? What does good look like? And what will better be? And how do you plan to get there? I share my beliefs around relationships in recruitment and why most recruiters are failing at building them.-------------------------------------------------------------------------------------------------Rookie2Recruiter.com - The People Engine For The Recruitment Industry.Delivering context-rich learning and development initiatives for all levels of people in recruitment. Live sessions delivered every week and content that focuses on implementation through guided activities.From new hires through to the top performers there’s an opportunity for everyone to grow and develop. The AI assistant curates relevant content on your behalf based on your questions.That’s immediate access to what you want, when you want to develop performance.
The clear answer is no. And the answer is yes. Because it’s your perception that drives decisions you make – bottom line is you can prove it is or prove it isn’t.The reality is the phone is still an important part of the fabric of a good sales strategy. A conversation will book a meeting more than an email ever will. Today we see high levels of call reluctance. Those who choose to avoid the phone are limiting their results. Even experienced recruiters are getting caught in the phone reluctance. In this episode I share root cause and a way out.-------------------------------------------------------------------------------------------------Rookie2Recruiter.com - The People Engine For The Recruitment Industry.Delivering context-rich learning and development initiatives for all levels of people in recruitment. Live sessions delivered every week and content that focuses on implementation through guided activities.From new hires through to the top performers there’s an opportunity for everyone to grow and develop. The AI assistant curates relevant content on your behalf based on your questions.That’s immediate access to what you want, when you want to develop performance.
32. I'm Back

32. I'm Back

2025-07-2221:13

The podcast is back and I’m ready to share ideas with those who want to listen. It’s been six months since I last published an episode. A lot has been happening for me and in the recruitment universe. I’ve got a couple of observations from the last six months – namely recruitment has got very good at talking about the importance of business development. Yet not necessarily implemented enough to navigate the current landscape. And that ever present love it and hate it subject – Artificial Intelligence. It’s only going to get better and it will replace some recruiters and won’t replace others.The real question is will it replace your candidates?------------------------------------------------------------------------------------------------------Rookie2Recruiter.com - The People Engine For The Recruitment Industry.Delivering context-rich learning and development initiatives for all levels of people in recruitment. Live sessions delivered every week and content that focuses on implementation through guided activities.From new hires through to the top-performers there’s an opportunity for everyone to grow and develop. The AI assistant curates relevant content on your behalf based on your questions.That’s immediate access to what you want, when you want to develop performance.
This episode is full of gold (even if I say so myself). Everyone in recruitment claims “it’s all about relationships” and that getting people to know you, like you and trust you is important. But no one seems to share how to do it. Until now. I share the ten tools that build trust in relationship based sales and the order of ascension. Most are stuck at levels one to three. Take your client and candidate relationships high into the top tiers of level 8, 9 and 10 and you’ll have partners for life.-------------------------------------------------------------------------------------------------Rookie2Recruiter.com - The People Engine For The Recruitment Industry.Delivering context-rich learning and development initiatives for all levels of people in recruitment. Live sessions delivered every week and content that focuses on implementation through guided activities.From new hires through to the top performers there’s an opportunity for everyone to grow and develop. The AI assistant curates relevant content on your behalf based on your questions.That’s immediate access to what you want, when you want to develop performance.
For almost every recruitment professional and business owner who desires more success there are three common barriers.And I’m going to share and unpack all three to help you get out of your own way and start building the business you want.This is a big episode. Yes, yes it is still 20 minutes in duration – it’s the content that’s big. Because every one of the three things is totally in your control to change and can be implemented immediately.Get on it and start to take more control of your business and build a profitable, sustainable recruitment business.-------------------------------------------------------------------------------------------------Rookie2Recruiter.com - The People Engine For The Recruitment Industry.Delivering context-rich learning and development initiatives for all levels of people in recruitment. Live sessions delivered every week and content that focuses on implementation through guided activities.From new hires through to the top performers there’s an opportunity for everyone to grow and develop. The AI assistant curates relevant content on your behalf based on your questions.That’s immediate access to what you want, when you want to develop performance.
Running your own recruitment business is tough. It’s hard enough running your own desk in an agency. The market is volatile, there is competition everywhere – for people’s attention and their wallets. Everyone believes they’re good at what they do and that they should be a natural choice for their clients. But it’s not true. Especailly if you ask clients real opinions about the majority. Thankfully we’re not in the majority. We can do something about it. In this episode I share three common barriers to growth and strategies to help you deal with them, today.-------------------------------------------------------------------------------------------------Rookie2Recruiter.com - The People Engine For The Recruitment Industry.Delivering context-rich learning and development initiatives for all levels of people in recruitment. Live sessions delivered every week and content that focuses on implementation through guided activities.From new hires through to the top performers there’s an opportunity for everyone to grow and develop. The AI assistant curates relevant content on your behalf based on your questions.That’s immediate access to what you want, when you want to develop performance.
28. Firing Clients

28. Firing Clients

2024-09-2523:31

Firing clients is something we’ve all imagined. Strangely many choose to put up the disfunctional relationships they find themselves in. Scared to push back. Worried about losing a customer. But if they’re a drain of time, energy and resource and aren’t creating profit in enough abundance they’re a liability. I’m sharing a few stories and tactics that can help you devleop a better strategy to grow a portfolio of good customers - who value you and are profitable. As a recruitment professional you’ll enoucnter clients who treat you like ‘another supplier’. They’ll do this for as long as you’re willing to accept it. Because when you reset the agenda they have a choice. Go back to the old supplier who let them down or change their behaviour to continue enjoying the experience of working with you.-------------------------------------------------------------------------------------------------Rookie2Recruiter.com - The People Engine For The Recruitment Industry.Delivering context-rich learning and development initiatives for all levels of people in recruitment. Live sessions delivered every week and content that focuses on implementation through guided activities.From new hires through to the top performers there’s an opportunity for everyone to grow and develop. The AI assistant curates relevant content on your behalf based on your questions.That’s immediate access to what you want, when you want to develop performance.
The big myth in recruitment is the importance of control. Or more accurately, the poor advice as to who should be in control. When you attempt to exercise control over another, it leads to manipulation. And feeling manipulated is not pleasant. It leads to candidates ghosting you and clients following their own path, rather than your advice. Making placements is critical - it takes something more sophisticated that being in control. You need to be in command. This episode explores what this really means and how you can elevate your status with higher levels of command.-------------------------------------------------------------------------------------------------Rookie2Recruiter.com - The People Engine For The Recruitment Industry.Delivering context-rich learning and development initiatives for all levels of people in recruitment. Live sessions delivered every week and content that focuses on implementation through guided activities.From new hires through to the top performers there’s an opportunity for everyone to grow and develop. The AI assistant curates relevant content on your behalf based on your questions.That’s immediate access to what you want, when you want to develop performance.
Right now as we enter the final third of the year there are three simple attributes EVERY recruitment professional needs to make sure they harness. The market is turning upwards. Business confidence is returning and there is money to be made. What you do in the next 90 days will ensure you close the year out strong AND position yourself for a rocket start into 2025. Let others continue their moaning about the lack of business they’re suffering from. Take action and make it happen with these three little words - focus, discipline and momentum.-------------------------------------------------------------------------------------------------Rookie2Recruiter.com - The People Engine For The Recruitment Industry.Delivering context-rich learning and development initiatives for all levels of people in recruitment. Live sessions delivered every week and content that focuses on implementation through guided activities.From new hires through to the top performers there’s an opportunity for everyone to grow and develop. The AI assistant curates relevant content on your behalf based on your questions.That’s immediate access to what you want, when you want to develop performance.
25. One Idea

25. One Idea

2024-08-2816:20

All is takes is a single idea to make a huge difference to your business.In theory, we’re all one idea away from achieving our goals.An idea, that when worked on with focus and determination could become the catalyst for growth. Joining the 4D Recruitment Method Membership could provide you with all the ideas you need to change your business for the better. To refine how you work and win better quality clients. I share a few ideas in this episode that have helped others increase their results. You can take them and trial them, and even give thought to joining the membership.-------------------------------------------------------------------------------------------------Rookie2Recruiter.com - The People Engine For The Recruitment Industry.Delivering context-rich learning and development initiatives for all levels of people in recruitment. Live sessions delivered every week and content that focuses on implementation through guided activities.From new hires through to the top performers there’s an opportunity for everyone to grow and develop. The AI assistant curates relevant content on your behalf based on your questions.That’s immediate access to what you want, when you want to develop performance.
Time is an issue for many in recruitment.Not enough hours in the day. Too much to do.Yet there are those who seem to be super productive. Highly efficient.What do they do that others don't?I'm going to share with you a few truths about the lies we tell ourselves about time management and how you can become more productive without increasing hours worked. it doesn't mean ti's going to be easy. And there's no quick fix.When you know what it takesyou can own the choices you make about where you invest and where you sacrifice time. And that's one of the three things that's totally in your control in this life.-------------------------------------------------------------------------------------------------Rookie2Recruiter.com - The People Engine For The Recruitment Industry.Delivering context-rich learning and development initiatives for all levels of people in recruitment. Live sessions delivered every week and content that focuses on implementation through guided activities.From new hires through to the top performers there’s an opportunity for everyone to grow and develop. The AI assistant curates relevant content on your behalf based on your questions.That’s immediate access to what you want, when you want to develop performance.
Most in recruitment understand the importance of finding the pain - unearthing the problem in their sales process. The clearer we are on the problem, the easier it is to showcase the value of the solution we provide.Unfortunately most clients don't recognise their problems. Because, just like us, they only know what they know.To increase your success at selling in recruitment the more familiar you are with the relationship between the holy trinity of success - problems, symptoms and implications the easier you'll find it to engage fully with your prospects.-------------------------------------------------------------------------------------------------Rookie2Recruiter.com - The People Engine For The Recruitment Industry.Delivering context-rich learning and development initiatives for all levels of people in recruitment. Live sessions delivered every week and content that focuses on implementation through guided activities.From new hires through to the top performers there’s an opportunity for everyone to grow and develop. The AI assistant curates relevant content on your behalf based on your questions.That’s immediate access to what you want, when you want to develop performance.
Questions are the core to achieving good results. The better your questions the more you can help others to think deeply about what matters to them. The real magic is in your ability to listen and observe. Good listening and observation opportunities are only possible with good questions. In this episode, I share six powerful questions to help you to help others make better decisions. And I’d consider them to be power tools for life, not just for recruitment.-------------------------------------------------------------------------------------------------Rookie2Recruiter.com - The People Engine For The Recruitment Industry.Delivering context-rich learning and development initiatives for all levels of people in recruitment. Live sessions delivered every week and content that focuses on implementation through guided activities.From new hires through to the top performers there’s an opportunity for everyone to grow and develop. The AI assistant curates relevant content on your behalf based on your questions.That’s immediate access to what you want, when you want to develop performance.
When you have customers who you enjoy working with and they spend good money it’s a joy. Not every customer is equal – some can be drains on time and energy for less return. It’s important you know who your best customers are, the ones you can develop into great customers and who you could replace. This episode is all about increasing customer spend, protecting your best customers from feeling unloved and creating a customer development project in your business.-------------------------------------------------------------------------------------------------Rookie2Recruiter.com - The People Engine For The Recruitment Industry.Delivering context-rich learning and development initiatives for all levels of people in recruitment. Live sessions delivered every week and content that focuses on implementation through guided activities.From new hires through to the top performers there’s an opportunity for everyone to grow and develop. The AI assistant curates relevant content on your behalf based on your questions.That’s immediate access to what you want, when you want to develop performance.
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