The Write Podcast with Sarah Williams

In this episode of The Write Podcast, Sarah interviews Chris from IngramSpark for an inside look at printing and distributing your books like a professional publisher.✨ In this conversation, they cover:📚 How to print professional paperbacks with IngramSpark (trim sizes, paper choices, pricing, and setup)🎨 What you need to know about forced edge special editions and how to create stunning sprayed-edge books🌍 How to set up your IngramSpark account for global distribution🏪 Getting your books into libraries and bookshops around the world💼 The key decisions (discounts, returns, metadata) that make your book bookstore-readyThis episode is packed with practical insight to help authors confidently step into the publishing side of their business and elevate their books to the next level.

If you’re an author wondering whether Shopify is the right platform for your website, this episode will give you clarity.In this conversation, Sarah takes listeners behind the scenes of Serenade Publishing’s website redesign and shares why she chose to move to Shopify. She’s joined by Ash, the creative strategist who built the new store, and together they explore what authors truly need when it comes to website design, SEO, and selling books online.They discuss:• Why Shopify can be a powerful platform for authors• The importance of having one streamlined website for stronger SEO• How to simplify tech and maintain control over book sales• What makes a website convert visitors into buyers• The organized, efficient process behind a professional website build• Why authors should feel empowered — not intimidated — by their online presenceAsh also shares her journey from retail and visual merchandising into web design, along with details about her signature packages, Empire Creator and Magic Makeover, and her course Booked and Banked, designed to help creatives confidently manage their own websites after launch.If the business side of being an author has ever felt overwhelming, this episode offers practical insight and encouragement to move forward with confidence.To explore writing resources, courses, and tools designed to help authors write better, publish smarter, and grow sustainable careers, visit serenadepublishing.com.

TikTok star turned debut author Tierney Page joins Sarah Williams live at the Sunshine Coast Fiction Festival for a hilariously unfiltered conversation about writing, social media, and turning internet fame into a publishing deal.In this outrageous and laugh-out-loud interview, Tierney shares how she built her platform on TikTok, found her unique voice, and navigated the jump from influencer to fiction writer. Expect bold advice, a few f-bombs, and plenty of inspiration for writers looking to grow their audience and own their story—no matter how wild.⚠️ Mild language warning: this episode contains some crude and cheeky language. You’ve been warned!🎧 Perfect for:Aspiring authors building a brand onlineWriters curious about BookTok and social mediaFans of bold, funny, real-life publishing journeysAnyone needing a creative confidence boost🌟 Want to boost your writing ideas? Grab Sarah’s free Brainstorming Funsheet at serenadepublishing.com

🔥 How do you build a full-time author career in today’s publishing world—without burning out? In this episode, bestselling indie author Craig Martelle joins Sarah for a no-fluff conversation about what it really takes to succeed as an independent writer.From sharp strategy to grounded mindset advice, Craig breaks it all down with clarity, confidence, and a dose of tough love.💥 You’ll learn:Why most indie authors stall out—and how to avoid itThe habits that separate full-time writers from the restHow to make smart decisions about marketing, releases, and your writing timeWhat Craig wishes he knew when he was starting outA grounded take on AI, burnout, and what’s coming next in publishingIf you’re serious about turning your writing into a career—or just want to cut through the noise—this episode is a must-listen.🎧 Hit play and get ready to take notes.

Thinking about creating an audiobook but not sure where to start? In this episode of The Write Podcast, host Sarah Williams chats with professional narrator Amy Soaks, who has voiced over 100 audiobooks across multiple accents and genres. Whether you’re curious about the process or ready to dive in, this episode will walk you through everything you need to know.You’ll learn:🔹 How to find and hire the right narrator for your book🔹 What to expect in terms of cost, timeline, and production🔹 The pros and cons of royalty share vs. paying per finished hour🔹 What narrators look for in an author project🔹 How to know if audiobooks are financially viable for your genre🔹 The business and marketing side of audiobooks for indie authorsPlus, Sarah shares her own experience auditioning narrators and offers a peek into her upcoming audiobook projects.🎁 Resources mentioned:👉 narratorlist.com – Find professional audiobook narrators👉 Free Brainstorming Funsheet – Available at serenadepublishing.com👉 Fiction Writing Academy – Learn to write page-turning fiction at serenadepublishing.com/academy

Feeling stuck in self-doubt as a writer? You’re not alone—and you don’t have to stay there. In this empowering solo episode of The Write Podcast, bestselling romance author and book coach Sarah Williams shares practical strategies to help you keep writing, even when your inner critic is loud. With expert tips from Tim Coulson Councilor and Coach.You’ll learn:Why self-doubt is a normal part of the creative processHow to reframe negative thoughts and reconnect with your “why”Simple habits that build confidence and momentumHow to create tiny wins that reignite your writing flowWhether you’re a beginner or a seasoned writer, this episode will help you push past perfectionism, quiet the fear, and return to the joy of storytelling.🎧 Download your FREE Brainstorming Funsheet to spark new ideas and beat writer’s block at: serenadepublishing.com

In this special episode, Sarah Williams sits down with bestselling crime author Candice Fox for a lively, laugh-filled, and deeply insightful conversation recorded live at the Sunshine Coast Fiction Festival.Candice opens up about her writing process, her partnership with James Patterson, and what it really takes to build a successful career in crime fiction.🔍 In this episode, you’ll hear:How Candice landed her co-writing gig with James PattersonThe unexpected realities of working with a global publishing iconWhy research can sometimes lead to the weirdest placesHer thoughts on impostor syndrome, confidence, and creative riskHilarious behind-the-scenes moments from her crime-writing careerWhether you’re a fiction writer, a fan of Candice’s work, or just love a great story—you’ll find so much to enjoy and learn from in this chat.✨ For more writing inspiration and resources, visit: serenadepublishing.com

Have you ever dreamed of creating stunning special editions of your books—foil covers, sprayed edges, custom merch, even plushie characters—but wondered how to fund it all? In this episode of The Write Podcast, I’m joined by the amazing Steffanie Holmes (a.k.a. Steff Green), bestselling author of the Nevermore Bookshop series and a true expert in Kickstarter for authors.Steff has successfully crowdfunded multiple six-figure campaigns to produce beautiful collector’s editions and build a fiercely loyal reader base. We dive deep into how she uses Kickstarter to create immersive book experiences that fans can’t resist—and the exact steps she takes to plan, promote, and deliver them.We also talk about:How to know if you’re ready to launch a Kickstarter as an authorWhat kinds of special edition book ideas attract superfansCommon pitfalls to avoid when it comes to fulfillment and shippingHow to grow a fandom through merch, exclusivity, and reader connectionBehind-the-scenes stories from her record-breaking campaignsWhether you’re Kickstarter-curious or just looking for ways to deepen reader engagement and monetize your backlist, this episode is packed with gold.📦 Want to see Steff’s latest campaign? Visit nevermorebookshop.co.nzWant to go deeper? Join me at my next Queenstown Writing Retreat in 2026, where Steff will teach an exclusive virtual masterclass just for our attendees. Details at serenadepublishing.com/retreat-2026

What do publishers really look for in a manuscript? Is it still possible to break into traditional publishing in 2026? And how has BookTok changed the game for authors?In this special episode of The Write Podcast, I sit down with Sophie Hamley—publisher at Hachette Australia and bestselling author under the name Sophie Green—for a candid, behind-the-scenes look at the publishing industry.We talk about:- How to pitch your novel to agents and publishers - Whether you really need an agent in today’s market- Mistakes writers make when submitting- The rise of self-publishing and where it fits now- The truth about BookTok, platforms, and building an audience- What publishers are acquiring in 2026 (romance, kids, fantasy and more)Whether you're a self-published author hoping to go traditional, or you're just starting to submit, this is one of the most insightful and practical interviews I’ve ever recorded. Sophie’s seen it all, and she doesn’t hold back.🎓 Want to learn directly from Sophie? She’s teaching a masterclass at my Queenstown Writing Retreat this March! Book your spot now at serenadepublishing.com

This has been my biggest year yet—as an author, a publisher, and a woman. In this deeply personal solo episode, I’m sharing the behind-the-scenes of 2025: how I wrote and published Songbird, a novel based on my real-life experience with emotional abuse; how I battled chronic fatigue while building my author business; and how launching The Write Podcast, hosting retreats, and organising the Sunshine Coast Fiction Festival helped me grow in more ways than one.I’ll take you inside the wins, the struggles, and the lessons—including why special editions, translations, and in-person events became game changers, and how hiring a business manager transformed my life. Plus, I’m revealing my word for 2026 and what’s next as I step into my empire-building era—with global signings, a Shopify store, audiobooks, and more.If you’re an author who’s ready to grow creatively and professionally, I hope this inspires you to take bold steps in the new year. Let’s do this together.💻 Learn more: serenadepublishing.com📚 Join Fiction Writing Academy: serenadepublishing.com/academy📝 Download the free Brainstorming Funsheet: serenadepublishing.com

In this inspiring episode of The Write Podcast, I chat with urban fantasy and paranormal romance author H.M. Hodgson, creator of the Witch Wars series. They dive into the real journey of becoming a self-published author—from the spark of an idea to building a loyal readership through special editions, character art, and social media.H.M. opens up about why she walked away from traditional publishing, the lessons she’s learned marketing her books, and how she stays focused as an indie author. If you’ve ever struggled with consistency, confidence, or connecting with readers, this episode is packed with honest advice and encouragement.✨ Topics include:How Witch Wars reimagines witches in the modern worldThe power of visual storytelling through character artCreative marketing that goes beyond paid adsMaking special editions your readers will treasureReal talk on the hustle of self-publishingWhether you’re just starting out or deep in the indie trenches, this episode will leave you motivated to write and publish your way—with purpose and heart.🎧 Don’t forget to visit serenadepublishing.com for more writer resources!

At every book event lately, I’ve been seeing it—gorgeous special editions flying off tables. Think sprayed edges, foil, bonus art... and readers love them. Even if they don’t plan to read the book right away (guilty!), they still want it on their shelf.In this episode, I’m joined by Fiona—who also writes as Amelia Shaw—an indie author who’s been ahead of the special edition trend for years. We’re pulling back the curtain on how you can create collector-worthy books that delight readers and grow your income.✨ We cover:What’s actually selling when it comes to special editions (not just hardcovers!)Where to source beautiful upgrades without blowing your budgetSmart strategies for pricing, packaging, and shippingHow Fiona used special editions to grow a loyal fanbase—and her revenueWhy this trend is more than a fad (and how to future-proof your author business)If you’ve ever dreamed of seeing your book as a collector’s item, this episode is your permission slip to go all in.

In this episode, I have the pleasure of interviewing USA Today bestselling author TL Swan. Recorded live at the Sunshine Coast Fiction Festival in November 2025, TL shares her incredible journey of turning life's challenges into storytelling success. We delve into her unique approach to writing, the obstacles she has overcome, and her invaluable advice for aspiring authors. Whether you're a fan of romance novels or simply love a good success story, this conversation is filled with insights and inspiration. Join us for an engaging and inspiring episode you won't want to miss!

What do publishers really look for in a manuscript? Is it still possible to break into traditional publishing in 2026? And how has BookTok changed the game for authors?In this special episode of The Write Podcast, I sit down with Sophie Hamley—publisher at Hachette Australia and bestselling author under the name Sophie Green—for a candid, behind-the-scenes look at the publishing industry.We talk about:How to pitch your novel to agents and publishersWhether you really need an agent in today’s marketMistakes writers make when submittingThe rise of self-publishing and where it fits nowThe truth about BookTok, platforms, and building an audienceWhat publishers are acquiring in 2026 (romance, kids, fantasy and more)Whether you're a self-published author hoping to go traditional, or you're just starting to submit, this is one of the most insightful and practical interviews I’ve ever recorded. Sophie’s seen it all, and she doesn’t hold back.🎓 Want to learn directly from Sophie? She’s teaching a masterclass at my Queenstown Writing Retreat this March! Book your spot now at serenadepublishing.com

Are you stuck in the hustle of trying to do all the things as a writer—and wondering why some advice just doesn’t work for you?In this inspiring episode of The Write Podcast, I chat with author success coach Becca Syme about the different phases of building an author business, why quitting can actually be the smartest move, and how knowing your strengths can transform your writing career. We also dive into the brand-new edition of her bestselling book Writer, You Need to Quit, which is currently available through Kickstarter—with late pledges still open!✨ Becca shares powerful mindset shifts, real talk on burnout, and a fresh perspective on what it really means to succeed as an author—your way.🎧 Whether you're a seasoned author or just starting out, this episode will help you filter out the noise and start making aligned decisions that actually move you forward.🔗Learn more about Becca and grab your late pledge here: https://betterfasteracademy.com/links 📥 Get your free Brainstorming Funsheet: https://serenadepublishing.com

In this heartfelt episode, I’m joined by my partner Tim as we share the true story behind creating the Sunshine Coast Fiction Festival—an event that grew 100 times bigger and better than I ever imagined.We talk about what it really took to bring a brave idea to life: the fears we faced, the strengths we leaned on, and the pride we feel in the community we built together. You’ll hear how courage and collaboration made this festival possible—and why we’re already planning the 2026 event!🎧 In this episode:How fear almost stopped us from startingThe magic of combining strengths in a partnershipWhy showing up bravely matters more than perfectionHow this one idea sparked powerful collaborations📸 Check out the festival photos and express your interest for 2026 at sunshinecoastfictionfestival.com.auTim Coulson is a certified councilor and the host of The Happiness Hack podcast. Learn more about him at www.tim-coulson.com

This week, I chat with romance author Emma Mugglestone about her traditionally published novel In the Long Run—a slow-burn, fake-dating romance set in a Melbourne run club. We dive into how her experience self-publishing gave her the confidence to keep going, and how a fellow writer putting her name forward led to her big break. If you're navigating a winding writing path, this episode is packed with encouragement and insight.

In this episode of The Write Podcast, I’m joined by the amazing Georgia Harper—author of What I Would Do to You, which just won Best Debut Book at the 2025 Davitt Awards. Georgia’s background blew me away: she’s worked as a psychologist with serious violent offenders and victim-survivors of crime, and also as Senior Inspector Prosecutions for RSPCA Queensland.We talked about how her real-life experiences influence her crime fiction, what it was like to write her debut novel, and how her very first submission landed her an agent and a book deal with Penguin Random House. If you’re curious about drawing from your own expertise or wondering what it really takes to get picked up from the slush pile, you’re going to love this chat.

In this special bookclub-style episode, Sarah is joined by her friend Franny—new to the world of spicy fiction and already running a bookclub that brings women together for laughter, connection, and a few blush-worthy reads.Together, they dive into Kat T. Masen’s How To Break My Heart—a cozy, small-town romance that’s equal parts heartfelt and steamy. Expect lots of laughs, honest reactions, and a peek into how stories like this one create real connection between women.Whether you’re a longtime romance reader or just curious about why these books are so addictive, you’ll love this warm, hilarious conversation about love, friendship, and the power of storytelling.✨ Grab your favorite drink and join the fun!👉 Visit serenadepublishing.com for free resources and writing support.

🎙️ This Isn’t a Comeback. It’s a Continuation. (What Fiction Writers Can Learn from Taylor’s Showgirl Era)✨ What if your next big moment isn't a reinvention—but a continuation of everything you've already layered?In this solo episode, Sarah channels fangirl energy and creative fire to unpack what Taylor Swift’s The Life of a Showgirl era can teach us about storytelling, identity, and building a lasting author brand.You’ll learn:🪞 How to evolve your author voice without losing yourself 🎭 Why emotional resonance is the long game (and worth it) 🔁 The power of callbacks, consistency, and layered meaning 📖 What fiction writers can borrow from Taylor’s storytelling playbook 🩰 And how your “extra” creative sides can actually feed your writingWhether you're writing your first book or your fifteenth, this episode will reignite your belief in your work—and remind you that you’re not behind, you’re just still layering.💌 Want more support on your writing journey? Check out Fiction Writing Academy at serenadepublishing.com/academy🔗 Visit serenadepublishing.com for free resources and more episodes.