The Attention Shift

Join Ed and Andy as they unpack the biggest shifts in sports media. They cover DAZN's acquisition of EverPass Media and the launch of DAZN for Business, Red Bull's Max vs 100 event at Silverstone on 16 September, the Lloyds Tour of Britain Women 5x-ing its YouTube audience, the BBC's first live boxing watchalong for Itauma vs Hrgović, and Bundesliga awarding Jamie Vardy's YouTube channel seven live Friday-night matches for the 2026-27 season.To listen to every episode of The Attention Shift, head to dizplai.com. Got a question for us, or want to join us as a guest? Email [email protected]:00 Intro00:32 DAZN acquires EverPass and launches DAZN for Business07:29 Red Bull's Max vs 100 at Silverstone on Disney+13:29 The Lloyds Tour of Britain Women 5x's its YouTube audience19:44 The BBC's live boxing watchalong for Itauma vs Hrgović26:23 Bundesliga hands Jamie Vardy seven live matches on YouTube33:53 WrapSHOWNOTESThe Sports Pundit Newsletter Sports Pundit Social Club Andy Marston LinkedIn Ed Abis LinkedIn Hosted on Acast. See acast.com/privacy for more information.

Ed and Andy are back from the summer break to unpack the latest news in sports and media. They cover Gary Neville's Overlap and the new Stick to United show with Wayne Rooney and Mark Goldbridge, YouTube's major update to view counting, the NBA and WNBA's multi-year TikTok partnership, World 1's launch of 30-second Micro-Sports backed by ten Olympic medalists, and Kick founders launching Club, a Patreon rival built inside their own creator platform.To listen to every episode of The Attention Shift, head to dizplai.com. Got a question for us, or want to join us as a guest? Email [email protected]:00 Intro and welcome back from summer break00:44 Disney+ signs the Overlap and launches Stick to United07:47 YouTube changes what counts as a view14:52 The NBA and WNBA make TikTok their monetisation layer20:57 World 1 launches sports designed to finish in 30 seconds30:10 Kick's founders build their own Patreon rival35:40 WrapSHOW NOTESThe Sports Pundit Newsletter Sports Pundit Social Club Andy Marston LinkedIn Ed Abis LinkedIn Hosted on Acast. See acast.com/privacy for more information.

Neil Percival is the COO and co-founder of UK Padel. His organisation runs the largest padel competition ecosystem in the country, plus a growing network of clubs. In June 2026 the LTA announced a strategic partnership around the Padel County Cup. Neil joins Ed on The Attention Shift to break down how UK Padel became the country's largest padel tournament operator, why community engagement beats participation as a growth strategy, why 10,000 people watched a county championships live stream, and why the gap between grassroots and the professional game might be the sport's biggest challenge. To listen to every episode of The Attention Shift, head to ⁠dizplai.com⁠. Got a question for us, or want to join us as a guest? Email ⁠[email protected]⁠. CHAPTERS00:00 Intro and UK Padel's dual model (clubs plus competitions) 04:44 The LTA partnership around the Padel County Cup 07:20 1 million played, 9 million want to 11:32 Building community through content, not vanity metrics 13:43 PUSH IT and the on-court experience 19:30 The grassroots-to-pro gap and the paywall problem 24:40 Nothing But Padel and what comes next Hosted on Acast. See acast.com/privacy for more information.

Yannick Amram is Head of Digital Partnerships at the IOC. His team of three or four people leads the Olympic movement's relationships with every major digital platform, from social to entertainment to search. Milano Cortina 2026 was his first Games as Head, and the numbers just landed: 12.7 billion social engagements, four times what Beijing delivered.Yannick joins Ed on The Attention Shift to break down how the IOC built the digital engine behind Milano, why the Olympic Creator Programme delivered 1.3 billion engagements on its own, how athletes generated 4.9 billion more from their own handles, and what the IOC is building for LA28, the biggest digital Games ever.To listen to every episode of The Attention Shift, head to dizplai.com.Got a question for us, or want to join us as a guest? Email [email protected]:00 Intro and Yannick's career at the IOC03:08 Taking over as Head of Digital Partnerships11:22 How Olympic digital partnerships evolved from Tokyo 202019:37 Milano's 12.7 billion engagements and the Creator Programme30:12 How athletes became the IOC's real creators40:55 Search, AI, and the shift in platform partnerships52:26 Building LA28 as the biggest digital Games everSHOWNOTESMilano Cortina Results ReportYannick Amram LinkedInEd Abis LinkedIn Hosted on Acast. See acast.com/privacy for more information.

NBC just handed YouTube the keys to American live sport. Google's $11 billion quarter proves YouTube can win a World Cup without owning a single right. And the PGA Tour just took the commentators out of its broadcast entirely. Ed and Andy unpack what's actually happening to the definition of a sports broadcaster this week.They cover the NBCUniversal and YouTube global partnership, the ESPN and YouTube TV integration, Alphabet's Q2 earnings pinning $11 billion to the World Cup, the Premier League's Coast to Coast US activation fronted by Ed Sheeran, Juventus becoming the first European club to broadcast a match inside a video game via EA Sports FC Mobile, and the PGA Tour's announcer-free stream trialled at the Rocket Classic.To listen to every episode of The Attention Shift, head to dizplai.com.Got a question for us, or want to join us as a guest? Email [email protected]:00 Intro00:35 NBC and Disney hand YouTube the keys to American live sport06:40 Google's $11 billion quarter and YouTube's World Cup win14:51 Premier League's Coast to Coast US play with Ed Sheeran21:29 Juventus becomes the first European club to broadcast in a video game26:59 PGA Tour cuts commentary at the Rocket Classic35:16 Wrap Hosted on Acast. See acast.com/privacy for more information.