The One Behind the Lens with Kate DeCoste

Episode Title: The One About SEO & AI: What Photographers Need to Know Now with Jeremy Hyler of Photobiz.comGuest: Jeremy Hyler, Creative Director at PhotoBiz.comSummary: In this episode, Kate chats with Jeremy Hyler about the truth behind SEO, what photographers need to know about AI (spoiler: it’s not all bad), and why a streamlined website experience matters more than ever. Whether you're looking to improve your Google ranking or simplify your site-building experience, this episode is full of real-talk tips, future-forward insights, and tools that actually help.What we Cover (⏱️ Timestamps + Quotes to Remember):[1:07] – Jeremy’s origin story: from film to full-on creative director“I realized I loved telling stories—and helping others do the same.”[7:29] – SEO basics photographers actually need to know“Stop keyword stuffing. Google wants a story, not a directory.”[11:08] – Why blogging still works (and how to do it better)“Every blog is an SEO boost. Keep it short, show your best, and stagger your posts.”[13:55] – Gallery tips to boost SEO + client experience“30 images, not 300. Give them the moment, not the scroll fatigue.”[17:08] – Website mistakes to avoid“Your aesthetic should never come at the cost of user experience.”[23:26] – How AI is impacting photography & websites“You’re not being replaced. You’re being supported.”[32:24] – AI & SEO: Why reviews, blogs, and fresh content matter“Google’s new AI search will prioritize updated, reviewed, localized content.”[39:11] – What makes PhotoBiz different“DIY or DFY—either way, we’re here to make it easy.”[46:02] – Hidden gem: A new quick-change feature is coming“No more diving deep to make design tweaks—just click and go.”[52:33] – 🎉 Listener Exclusive: Use code POD25 for 25% off“It’s basically like getting 3 months free on your first year.”Resources Mentioned:25% Off Photobiz.com Annual Membership: https://landing-page.photobiz.com/behind-the-lensShutter Squad Freebies:https://www.katedecostephotography.com/photographersConnect with Kate:Instagram: @katedecosteWebsite: https://www.katedecostephotography.com/

What You’ll Learn in This EpisodeWhy Pinterest works differently than social media — and why that matters for photographersHow searchable, helpful content attracts clients long after you post itWhy consistency beats perfection when it comes to long-term visibilityHow one blog post can turn into multiple chances to be discoveredSimple weekly habits that help Pinterest quietly send inquiries your wayHow trust is built before a client ever hits “send” on an inquiryHow quiet, search-based marketing creates sustainable business growth⏱️ Episode Timestamps00:26 – Why Pinterest isn’t social media (and why that changes everything)02:10 – How clients actually search for photographers online04:40 – The biggest Pinterest mistakes photographers make07:05 – Creating helpful, searchable content that gets found10:15 – Turning one blog post into multiple pins12:40 – Using real keywords your clients are already searching14:55 – Consistency vs. perfection: the Pinterest mindset shift16:45 – How Pinterest builds trust before the first inquiry18:05 – Seeing the strategy in action through the Senior Session Guide💬 Shutter Squad Quote Board“Pinterest isn’t about going viral. It’s about being found at the exact right moment.”“You don’t need more content — you need to use the content you already created.”“Helpful content builds trust long before the first email arrives.”“Consistency on Pinterest beats perfection every single time.”“Quiet marketing is still powerful marketing.”🔗 Connect with KateHost: Kate DeCoste — Photographer, Educator & Host of The One Behind the Lens🌐 Website: www.katedecostephotography.com📸 Instagram: @katedecosteKate’s website is filled with resources for photographers, seniors, and families — including her Senior Session Guide, which walks you through the entire senior portrait experience from preparation to final images and shows exactly how thoughtful marketing can guide clients every step of the way.🎧 About the ShowThe One Behind the Lens is a podcast for photographers and creatives who want to grow their business without losing their voice, values, or love for the craft.Each episode blends real business strategy, creative encouragement, and honest behind-the-scenes conversations about what it actually looks like to build a sustainable photography business.New episodes drop regularly — so be sure to follow along for conversations about photography, marketing, creativity, confidence, and the very human side of running a creative life.

Episode Description:As photographers, it’s easy to think upgrading for a new year means buying new gear. But after years in business, Kate has learned that smoother workflows and better systems matter just as much — if not more.In this solo episode of The One Behind the Lens, Kate walks through the core systems and base gear she relies on to keep her business running smoothly heading into 2026. From client management and galleries to backup camera bodies and versatile lenses, this episode focuses on reliability, simplicity, and reducing stress — not chasing trends.If you’re feeling overwhelmed by all the “must-have” recommendations out there, this episode will help you refocus on what actually supports your work and your clients.In This Episode, We Talk About:Why systems matter more than shiny new gearThe client management tools Kate uses for bookings, contracts, and questionnairesWebsite, gallery, and financial systems that reduce frictionWhy upgrading doesn’t always mean replacingBase gear every photographer should consider for reliabilityWhy having two camera bodies mattersVersatile lens choices that cover most photography needsSimple lighting solutions like speedlightsThe importance of extra batteries and SD cardsHow to think intentionally about upgrades for 2026Key Takeaway:Upgrading your business isn’t about having more — it’s about having fewer points of failure. Strong systems and reliable base gear create confidence, consistency, and ease.Mentioned in This Episode:VSCO: https://workspace.vsco.co/join/kate-decoste-photographyXERO: https://xero5440.partnerlinks.io/6em3r8aysbyoPHOTOBIZ: https://landing-page.photobiz.com/behind-the-lensPIXIESET: https://pixieset.com/a/katedecoste🎧 Some tools mentioned include affiliate links that may offer a discount. Kate only shares tools she genuinely uses and trusts.✨ Subscribe to The One Behind the Lens for honest conversations about photography, business, and building systems that support your life.

🎙️ The One Where Photographers Build a Business They LoveClient Experience, Confidence & Connection with Rachel Larsen WeaverIn this episode of The One Behind the Lens, Kate DeCoste sits down with photographer and educator Rachel Larsen Weaver for a deep, honest conversation about what it really means to build a photography business you actually love.Rachel shares how she’s created a body-affirming, deeply welcoming client experience — and why making people feel safe in front of the camera often matters more than perfect lighting or flawless posing. From saying “yes” to a glass of water to shifting sessions from transactional to relational, this episode is packed with practical ways to create connection, comfort, and confidence for your clients.You’ll hear about:How client safety and body confidence change the way people show up on cameraBuilding a portfolio that feels like a true invitation (not a closed door)Creating long-form, experience-driven sessions instead of cookie-cutter shot listsUsing writing and storytelling as part of your photography marketing and brand voiceWhat it means to make your business feel aligned, sustainable, and creatively fulfillingIf you’re a photographer who wants to attract better-fit clients, build stronger relationships, and create work that feels meaningful — this one’s for you.🔗 Connect with RachelWebsite: rachellarsonweaver.comInstagram: @rachel.larson.weaverEducation & Workshops: Available through her website (including The Words Workshop and photography education waitlists)🔗 Connect with KateHost: Kate DeCosteInstagram: @katedecosteWebsite: www.katedecostephotography.comKate’s website is packed with resources for photographers, including education, business tools, and creative guidance for building a photography brand that feels aligned, confident, and sustainable.⏱️ Episode Timestamps00:00 – Recording jitters & the awkward art of podcast intros01:30 – “Creator of moments”: blending art, parenting, and teaching04:25 – What “a damn good time” actually looks like in a session07:45 – Why saying “yes” to water changes the client experience09:50 – Building a fat-affirming, welcoming photography business11:15 – The industry advice that made Rachel double down on doing it differently13:20 – Why your portfolio is an invitation (and who feels excluded when it’s not)15:55 – The “20-pound myth” and why waiting for photos keeps people invisible18:20 – Social media, representation, and curating what you see29:45 – Marketing in your own voice (and why writing matters)32:45 – What long-form photography sessions really look like36:30 – Co-creating a “best day” instead of a shot list38:00 – How body safety changes the way clients show up on camera42:30 – Trust, comfort, and why hands matter more than you think47:10 – How photographers can start creating more affirming work48:55 – The power of self-portraits for building connection and trust52:50 – The Words Workshop & using writing as a creative practice57:00 – Rapid fire: underrated skills & creative style59:40 – Photo Confession Booth: “the puppy ate the roll of film”1:01:40 – Where to find Rachel & stay connected💬 Shutter Squad Quote Board“Your portfolio is an invitation. If people don’t see themselves in it, they won’t think the invitation is for them.”“Saying yes to the water isn’t about the drink — it’s about shifting the energy from transaction to relationship.”“Comfort is contagious. When someone feels safe in their body, everything in the photo softens.”“Don’t wait to lose 20 pounds to take the picture. This moment still matters.”🎙️ About the Show The One Behind the Lens is a podcast for photographers and creatives who want to grow their business without losing their voice, values, or love for the craft. New episodes drop regularly — subscribe for conversations about photography, creativity, marketing, and the real human side of running a creative business.

In this solo episode of The One Behind the Lens, Kate DeCoste dives into one of the most overlooked (and most powerful) parts of building a sustainable photography business: repeat clients.This isn’t about luck, magic, or chasing constant new inquiries. It’s about what happens after the gallery is delivered— and how the way you communicate, follow up, and make people feel turns one-time bookings into lifelong cheerleaders who come back, refer you, and trust you as your business grows.From real-world referral stories to simple, human follow-ups that actually build loyalty, this episode is packed with practical strategies you can start using right away.✨ What You’ll Learn in This EpisodeWhy repeat clients are easier to book, easier to raise prices with, and more likely to refer youHow trust and experience beat SEO and ads when it comes to long-term growthWhy people come back because of how you made them feel — not just how the photos lookHow to plant the seed for future sessions without being salesySimple follow-up habits that turn clients into long-term relationshipsHow to shift from “one-off sessions” to serving people through seasons of life⏱️ Episode Timestamps00:26 – Why repeat clients don’t happen by accident02:15 – The referral story: how trust travels through past clients05:00 – Stop treating sessions like one-offs07:30 – Why people really come back (hint: it’s not the poses)09:45 – Communication, trust, and what silence feels like to clients12:10 – Planting the seed for future work without being salesy14:30 – Follow-up that feels human, not automated16:00 – The big takeaway: how you want people to remember working with you💬 Shutter Squad Quote Board“Repeat clients don’t happen by accident. They’re built long after the gallery is delivered.”“Good photography is expected. Connection is what creates loyalty.”“People don’t come back because you nailed every pose. They come back because of how you made them feel.”“Every client you photograph is in a season of life. That season doesn’t end when the session does.”“Repeat clients don’t feel like they’re on a mailing list. They feel remembered.”🔗 Connect with KateHost: Kate DeCoste — Photographer, Educator & Host of The One Behind the Lens🌐 Website: www.katedecostephotography.com📸 Instagram: @katedecosteKate’s website is packed with resources for photographers, including business tools, education, and creative guidance for building a photography brand that feels aligned, confident, and sustainable.🎧 About the ShowThe One Behind the Lens is a podcast for photographers and creatives who want to grow their business without losing their voice, values, or love for the craft. New episodes drop regularly — subscribe for conversations about photography, marketing, creativity, and the real human side of running a creative business.

This episode feels like sitting on a couch with a really smart friend who gets it - the art, the business, the emotions, and the messy middle of being a photographer.I’m joined by Jill C. Smith, a Catskills-based family photographer and the educator behind The Business Focused Photographer Podcast. Jill’s work is rooted in warmth, nostalgia, and honesty, and her approach to business is refreshingly grounded, practical, and human.We talk about everything from Dirty Dancing and abandoned Catskills resorts to imposter syndrome, pricing anxiety, and why pricing never exists in a silo. Jill shares her real pricing journey (numbers and all), what aligned pricing actually looks like, and why photographers need to stop blaming “cheap photographers” for business problems that usually live somewhere else.This is a must-listen if pricing feels emotional, confusing, or personal — because it is. And you’re not alone.⏱️ What We Cover (Timestamps)[3:40] Jill’s brand values: warmth, nostalgia, honesty[4:44] The photo she’s been chasing her entire career[6:04] Living and photographing in the Catskills[7:17] Ghost towns, abandoned resorts & Dirty Dancing lore[9:23] Video store nostalgia & shared creative pasts[11:29] Kate’s Catskills theatre connection & Full Moon Resort[13:31] Being both a family photographer and a business coach[15:04] Why authenticity works across services[17:44] What actually makes a photographer “hireable”[19:31] Why Jill started coaching photographers[20:41] Photography as a lonely job — and the need for community[22:23] Competition, saturation myths & industry reality[24:28] Why following too many photographers hurts your business[27:10] Why photographers struggle most with pricing[28:54] Imposter syndrome, especially for women[31:14] Why pricing feels personal (because it is)[34:41] What aligned pricing really means[37:26] Why pricing doesn’t exist in a silo[41:36] Jill’s real pricing journey: $50 → $100 → $185 → $400 → $800[46:06] Burnout, overhead & the moment things had to change[48:34] What “all-inclusive” actually means (and why Jill uses it)[52:20] When all-inclusive works — and when it doesn’t[55:36] Jill’s group coaching program: The Next Step[58:50] Monthly group coaching roundtables (accessible + flexible)[59:44] Where to find Jill + her free VIP Sessions guide[1:02:04] Rapid fire questions[1:04:30] Photo Confession Booth: the wrong name… for 45 minutes 😅💬 Quotes to Remember“Warmth, nostalgia, and honesty — that’s what I want my brand to feel like.”“Pricing doesn’t exist in a silo.”“If someone else’s prices are interrupting your business, something else in your business needs work.”“It’s almost 100% in our heads.”“You don’t need to apologize for being profitable.”“Your work is only one piece of why people hire you.”🧠 Key TakeawaysPricing is emotional — especially when photography wasn’t your original career pathMost photographers weren’t trained in business or sales, which fuels imposter syndromeRaising prices without changing marketing or client experience leads to confusion🎁 Free Resource for ListenersJill is offering a VIP Sessions Guide, a tool designed to help photographers raise prices thoughtfully while retaining favorite clients — without resentment or burnout.👉 Link : www.thebusinessfocusedphotographer.com/pricingJill’s Coaching + Education:Website: thebusinessfocusedphotographer.comInstagram: @thebusinessfocusedphotographerPodcast: The Business Focused Photographer PodcastFacebook Group: The Business Focused PhotographerIf this episode made you exhale, do me a favor:✅ Subscribe so you don’t miss what’s coming next.✅ Leave a review (it helps more than you think).✅ Send this to a photographer friend who keeps whispering “I should raise my prices…” and then immediately panics.Connect with Kate:Instagram: @katedecosteEducation: www.katedecostephotography.com/photographers

Episode SummaryThis episode is a special one because sometimes the people behind the lens aren’t photographers… but they are absolutely part of how the magic gets made.I’m sitting down with my longtime friend and college choir/theatre buddy, Patrick Clayton, the creative force behind Patrick J. Clayton Productions, a bi-coastal, full-service event production company creating large-scale branded experiences across the country.We talk about growing up in Nebraska, finding your way to New York City, building a business from a spare bedroom, and what really goes into producing events that look effortlessly.And yes… Patrick shares a confession booth story involving an 1,100-person event he thought was happening the next day. 😅⏱️ What We Cover (Timestamps)[0:00] Welcome & real-life check-inQuarter four sales, world chaos, and why “just do whatever you want” sometimes feels valid.[2:24] How Kate and Patrick know each otherDoane College (and why it will always be Doane College), choir, theatre, and lifelong creative friendships.[7:56] Studying business while living in the artsWhy Patrick didn’t have a master plan — and how a business degree plus creativity changed everything.[9:50] The moment he knew it was time to leave NebraskaSupportive mentors, big conversations, and choosing a bigger world.[11:16] Moving to New York CityFashion-focused business school, retail design, visual merchandising, and learning corporate life fast.[12:54] Working for Pret A MangerNearly a million-dollar employee experience budget — and the only job Patrick ever loved while leaving.[13:34] Discovering event productionCreative services, entertaining instincts, and realizing this could actually be a career.[14:28] Starting a business with three months’ rent savedWhat it looked like in the beginning — and why that leap mattered.[17:48] What a bi-coastal production company actually doesBranded events, PR activations, pop-ups, launches, charity dinners, and nationwide logistics.[20:49] Growing from a spare bedroom to a full floor studioContainer Store shelves, flower district studios, wood shops, and gradual growth.[24:08] Decorating the East Wing of the White HouseHow Patrick applied, what the warehouse looks like, replica doorways, Secret Service escorts, and why it still matters.[29:31] Being asked back as a White House docentGuiding military families and accidentally ending up in national photos.[32:25] Rising costs, tariffs, and hard conversationsWhy flowers, plywood, wire, and ribbon affect everything — and how creatives are pivoting.[35:30] How cost pressure impacts creativityStaying inspired while still running a business and paying the bills.[37:07] Patrick’s creative process, step-by-stepClient calls, budgets, decks, renderings, logistics, and the “fun things vs non-fun things.”[40:32] Why behind-the-scenes content mattersWhat people don’t see — elevators, unions, freight access, and build timing.[43:36] Photography relationships done rightRespecting boundaries, fees, shot lists, and choosing the right photographer for the job.[47:17] Learning what you like as a clientHorizontal vs vertical, atmosphere vs people, and trusting the experts.[51:14] Rapid Fire Questions• Florals vs planning vs set building• Must-have production tools• Dream location (Paris 👀)• Creative style as a movie genre (hello, dramedy)[56:16] Event Confession BoothThe 1,100-person event… on the wrong day.[1:00:35] Fix it first, feel laterWhy compartmentalizing emotions is a survival skill in creative work.💬 Quotes to Remember“We make pretty things… and we also buy plywood.”“The client shows up at 3 PM and wants the same result.”“I’m this kid from Nebraska, carrying ornaments to the East Wing of the White House.”“It’s amazing how good a good box cutter is — and how bad a bad one is.”“We get irrationally excited when an event is on ground level.”🔗 Connect with PatrickWebsite: https://www.patrickjclaytonproductions.comInstagram: @PJCPROD

Episode Title:The One with the Studio Keys: Opening a Photography Studio – Lessons, Surprises & What I Would Do DifferentlyEpisode Description:What is it really like to open your own photography studio?In this solo episode of The One Behind the Lens, Kate shares her 12-year experience of owning a studio — the good, the unexpected, and the honest lessons she’s learned along the way.From indoor headshot sessions and client consultations to overhead costs and long-term sustainability, this episode is a grounded look at studio ownership without the hype. A studio can be an incredible tool — but it isn’t right for everyone, and that’s okay.If you’ve ever considered opening a studio (or already have one), this episode will help you think more clearly about what a studio should support — and what it shouldn’t.In This Episode, We Talk About:Why Kate chose to open a studio and why she’s kept it for 14 yearsThe benefits of having a dedicated indoor space for headshots and sessionsHow a studio changes the client experience before the shootThe importance of separating work life and home lifeThe reality of overhead and ongoing expensesSurprising challenges of studio ownershipWhat Kate would think through differently if she were starting againWhy a studio should support your business — not define itKey Takeaway:Owning a studio isn’t a milestone you have to reach — it’s a business decision. The right choice is the one that aligns with how you want to work, not what you think you’re supposed to do.🎧 If this episode resonated, share it with a photographer navigating their next big decision.✨ Subscribe to The One Behind the Lens for honest conversations about photography, business, and the real behind-the-scenes.“A studio should support your business — not define it.”

The One Behind the Lens — Guest: Shayna Lloyd (Montana Diaries)If you’ve been flirting with the idea of adding video to your photography business (but your brain is like… absolutely not), this episode is for you.I’m hanging out with Shayna Lloyd from Montana Diaries, and we get real about what hybrid shooting actually looks like—without the tech-bro energy, without the pressure to become a full-time filmmaker overnight, and without turning your workflow into chaos.We talk iPhone video add-ons, mindset shifts, how to tell better stories without forcing “storytelling moments,” and the 5-shot framework Shayna uses to make any session feel cinematic—whether it’s a wedding, seniors, or brand work.Also: the Photo Confession Booth story at the end? I will never recover. 😂What We Cover (Timestamps)[2:19] Shayna’s origin storyYearbook kid energy, YouTube travel diaries, and how “Montana Diaries” accidentally turned into a business.[7:03] Finding her style: “vlog meets indie film”Why trying to shoot like everyone else made her work worse—and what changed when she filmed weddings like she filmed vlogs.[10:34] What “adventurous + laid back” actually meansFlexible couples, timeline lovers, and not posing your way through your own memories.[12:25] The truth about becoming hybridIt wasn’t a cute “I followed my passion” story—Shayna built it with reps, practice, and saying yes before she felt ready.[14:22] Myths (and fears) about adding videoThe fears are real—so Shayna breaks down what’s actually practical and what deliverables make sense.[16:08] Why video is easier to sell now than everThe market is already educated. People get video. You’re not convincing them—it’s already everywhere.[17:33] The simplest place to start: iPhone video add-onHow to add it to your pricing guide, test demand, and let one paid client push you into practice mode.[18:00] Shayna’s iPhone add-on strategy (and why vendors go feral for it)100–200 raw clips in a folder, delivered fast, shared with every vendor, and your name stays in the conversation all year.[20:29] How she physically shoots iPhone clipsNo fancy rig. iPhone literally resting on the lens. Five to ten seconds, then back to work.[22:10] Senior photographers—this part is goldIntern Morgan’s graduation film idea: multi-season sessions + extra footage + premiere at grad parties = genius (and solves client churn).[24:39] Storytelling without making your clients actStop “pulling story out” of people like they’re actors. Learn story structure and shoot it like a filmmaker.[26:07] Shayna’s 5-shot storytelling frameworkWide shot, long shot, close-up/extreme close-up, detail shots, B-roll (and what B-roll is actually for).[29:17] Hybrid shooting during time-sensitive momentsWhat to prioritize during first looks, ceremony, speeches—and how to communicate expectations so you’re not promising impossible moments.[34:47] Hybrid Hangout: what it is + who it’s forShayna’s teaching style: dumb fun energy + real results. Plus a freebie you can grab right now.[36:13] Rapid fire funPhoto vs video, favorite “gear,” underrated hybrid skills, dream locations (Italy + Greece), and her creative style as a movie genre.[43:14] Work + family + travel (honest version)No perfect balance talk—just real life, seasons, and what actually makes it work.[49:34] Photo Confession Booth (YOU HAVE TO HEAR THIS)Shayna’s most chaotic wedding moment…and yes, it’s as shocking as it sounds.Resources + LinksConnect with ShaynaHybrid Hangout (Free Video Upsell Starter Kit): https://hybridhangout.comShayna Lloyd / Montana Diaries: https://montanadiaries.com IG: hybridhangout💬 Quotes to Remember“It’s easier to love something when you’re good at it — and the only way to get good is reps.”— Shayna Lloyd“Professional doesn’t mean bland. It just means you deliver what you promised.”— Shayna Lloyd“You don’t need to pull a story out of people. If you are, you’re probably directing a weird romance film.”— Shayna Lloyd

So many photographers and midlife women are told they’re tired, inflamed, or gaining weight because “that’s just getting older.” This episode challenges that narrative.In this conversation, Kate DeCoste sits down with Ivy Towler — a retired registered nurse, photographer, and functional nutritionist-in-training — to talk about what’s really happening in our bodies during midlife and why curiosity matters more than pushing through.This episode isn’t about extreme routines or fixing everything overnight. It’s about understanding root causes, recognizing the signs of perimenopause, and making small, sustainable changes that support your health and your work.If you’ve been feeling off and looking for answers that go deeper than “everything looks normal,” this conversation is for you.🧠 What We Cover (Timestamps)[2:15] Why so many midlife symptoms are dismissed as “just getting older”[5:10] Ivy’s transition from registered nurse to photographer to functional nutrition[8:30] What functional nutrition really means — and why root cause matters[11:45] Perimenopause: when it can start and what it actually looks like[15:20] Common midlife symptoms photographers often ignore[18:40] Starting with one small, sustainable habit instead of overhauling your life[22:10] “Exercise snacks” and movement that fits into a real workday[25:35] The three non-negotiables: sleep, blood sugar, and digestion[29:10] Why gut health matters more than most women realize[32:45] Reducing toxins without overwhelm — simple swaps that make a difference[36:20] Building a new functional nutrition practice and sharing education online💬 Quotes to Remember“Be curious about your symptoms, don’t dismiss them.” – Ivy Towler“Just because something is common doesn’t mean it’s normal.” – Ivy Towler“You don’t have to change everything at once. Small shifts add up.” – Ivy Towler“Our bodies are always communicating with us, we just have to listen.” – Ivy Towler📄 Resource MentionedEmail Subscribers: https://ivy-towler-photography.myflodesk.com/functional-nutritionSubstack: https://substack.com/@ivytowlerIG: Haus of TùsFav Podcasts:DR MARK HYMAN: https://podcasts.apple.com/us/podcast/the-dr-hyman-show/id1382804627DR STEPHANIE ESTIMA: https://podcasts.apple.com/us/podcast/better-muscle-mobility-metabolism-peri-menopause-with/id1479074542NATHALIE NIDDAM: https://podcasts.apple.com/us/podcast/longevity-with-nathalie-niddam/id1534355704HUBERMAN LAB: https://podcasts.apple.com/us/podcast/huberman-lab/id1545953110KAYLA BARNES: https://podcasts.apple.com/us/podcast/longevity-optimization-with-kayla-barnes-lentz/id1591130227DAVE ASPREY: https://podcasts.apple.com/us/podcast/the-human-upgrade-biohacking-for-longevity-performance/id451295014👋 New Here? If you’re new to The One Behind The Lens and haven’t listened to Season One yet — bookmark it. 🤍 Connect with Kate📸 Instagram: @katedecoste🌐 Website: katedecostephotography.com🎧 Watch or listen here:https://pod.link/1826428370

Every photographer hits a moment where they realize they’ve been busy… but not always intentional.In this episode of The One Behind The Lens, Kate walks photographers through building a clear, realistic business plan for 2026 — without overwhelm, hustle culture, or complicated systems.This conversation is about defining success on your terms, simplifying what you offer, understanding your numbers, and creating a business that supports your life instead of running it.Whether you’re feeling motivated, stuck, or somewhere in between, this episode is your reset.🧠 What We Cover (Timestamps)[2:05] Why January 2 is the perfect time to plan (and why you’re not behind)[4:40] Why most photographers avoid business planning — and how it leads to burnout[7:30] Defining success beyond bookings, busyness, and Instagram[10:15] Choosing focus: simplifying your offerings and revenue streams[13:20] Setting realistic income goals without fear or pressure[16:10] Reverse-engineering your numbers to support your life[18:45] Simplifying your marketing so consistency feels doable[21:30] Protecting your time, energy, and creativity in 2026[24:10] Why clarity beats urgency every single time💬 Quotes to Remember“Your business should support your life — not consume it.” – Kate DeCoste“You don’t need a perfect plan. You need a clear one.” – Kate DeCoste“Clarity creates confidence. Confidence creates momentum.” – Kate DeCoste“If you don’t choose your direction, your business will choose it for you.” – Kate DeCoste📄 Free Resource MentionedBuild Your 2026 Photography Business Plan – Free WorksheetA fillable, easy-to-use worksheet created specifically for this episode to help you follow along and map out your year with intention.✔️ Fill it out directly in Canva✔️ Download as a PDF✔️ Or print and write it out👉 Download here or Fill out in Canva🎧 New Year’s Binge AlertThis episode is Episode 1 of 2 dropping today for your New Year’s binge.Next up: a real, honest conversation with Functional Nutritionist Ivy Towler — where we talk about our bodies, hormones, digestion… and yes, poop.It’s real talk about topics that can feel awkward or embarrassing, but matter more than we realize.When this episode ends, keep listening.👋 New Here?If you’re new to The One Behind The Lens and haven’t listened to Season One yet — bookmark it. 🤍 Connect with Kate📸 Instagram: @katedecoste🌐 Website: katedecostephotography.com🎧 Watch or listen here:https://pod.link/1826428370

Yay — it’s you. Welcome back, Shutter Squad. 🎙️📸Season Two of The One Behind The Lens with Kate DeCoste drops January 2, and this season we’re going deeper into the conversations photographers actually need.Behind every image is a human. Behind every business is a story. And behind the lens? There’s a whole lot no one teaches you.This season features honest conversations around:• Health and longevity in your photography business• Pricing, offers, and client experience• Vendor relationships — including how photographers and event planners work together• Signature style and standing out in a saturated industry• Real strategy for building a business that supports your lifeYou’ll hear from incredible guests including Ivy Towler, Patrick Clayton, Shayna Lloyd, and Jill C. Smith — plus solo episodes with yours truly, including The One Where We Build Your 2026 Photography Business Plan.No fluff.Real talk.Real strategy.🎧 Season Two drops January 2 — subscribe so you don’t miss an episode.Welcome back, Shutter Squad. Let’s do this.

Episode Summary:Busy season is busy — but that doesn’t mean your marketing should go dark. In this bonus episode, Kate shares real, actionable ways photographers can stay visible, connect with their audience, and keep future bookings coming — without burning out. From batch posting to showing the messy middle, this is your gentle reminder that done is better than perfect.⏱️ Episode Breakdown:00:00 – Yay, it’s you, Shutter Squad! Kate kicks things off with a bonus pep talk for photographers in the thick of busy season — because your camera may be glued to your hand, but your marketing can still shine.02:12 – Why You Still Need to Show Up How staying visible during busy season builds trust and momentum for the months ahead. Even a quick Story or behind-the-scenes peek goes a long way.05:20 – Simple, Doable Marketing MovesBatch and repurpose your existing contentAutomate a few posts per weekSend short, easy check-in emailsShare the real messy middle moments10:45 – Mindset Check: Done is Better Than Perfect Don’t overthink it. One-liners and candid moments count just as much as polished posts.15:00 – Education Spotlight: Your Headliner Show A live, high-energy experience happening November 13th where you’ll build a content plan that actually works.💰 $69 — link to register in the show notes!17:45 – Outro: Keep Showing Up, Shutter Squad 📸 Share your Photo Confession Booth stories by email, DM, or voice memo — they might make it into an upcoming episode!🔗 Links Mentioned in This EpisodeYour Social Media Era (Nov 13th – $69): Save your SeatThe Coffee Roaster Lincoln (SAVE 5%) https://coffeeroasterlnk.com/tobtlPose Like A Pro: https://www.katedecostephotography.com/photographers/digital-download/pose-like-a-pro💌 Connect with KateInstagram | @katedecosteFacebook | Kate DeCoste Photography[Website]Got a Photo Confession or question for the show? Send a voice memo or DM — Kate loves hearing from the Shutter Squad!🎙️ Quotes to Remember“Busy season doesn’t mean silent season.”→ A simple reminder that consistency—even in small ways—keeps your business visible and thriving.“Your clients aren’t just watching when you have time to post pretty photos. They’re watching how consistent you are through it all.”→ A mindset shift every photographer needs when the editing queue feels endless.“Even a one-line caption like ‘Golden Hour Magic’ keeps you in the feed and in your client’s mind.”→ Small effort, big impact.“Keep showing up, even in the smallest ways, and your future self—and your calendar—will thank you.”→ The perfect mantra for staying motivated through the chaos of busy season.

Episode: The One Behind the Lens – Overcoming Pose PanicEvery photographer has been there. Standing behind the camera, ready to capture the perfect shot, and suddenly your mind goes blank. Pose panic is a common challenge that can strike during any session, from seniors to families to couples.In this episode of The One Behind the Lens, I share strategies for overcoming pose panic, keeping your clients relaxed, and making your sessions flow smoothly.What We Cover (Timestamps):[2:10] What pose panic is and why it happens[5:45] Movement-based poses to loosen clients and keep the session moving[10:20] Ice-breakers, humor, and “fake model” prompts for engagement[15:50] Hand placement techniques to keep subjects confident and natural[20:30] Narrating the session and giving micro-directions[25:15] Reset strategies to regain composure during challenging moments[28:40] Using client prep guides like Pose Like a Pro (10% off with code POSE)[31:00] Real-life session stories: seniors, couples, and familiesQuotes to Remember :"Pose panic is normal—it happens to every photographer at some point." – Kate DeCoste"Movement is magic. A simple walk, twirl, or laugh can break the ice and reset the energy." – Kate DeCoste"Narrate the session. Even small micro-directions keep your clients engaged and confident." – Kate DeCoste"It’s okay to pause and reset. Sometimes the best thing you can do is take a breath and start fresh." – Kate DeCosteResources Mentioned:📲 Save 25% your next rental at Rockbrook Camera: Save HerePose Like a Pro client prep guide → Use code POSE for 10% off. Find on Kate's website under "Photographers".Follow Rockbrook Camera:📸 Instagram: @rockbrookcameraConnect with Kate:📸 Instagram: @katedecoste🌐 Website: katedecostephotography.com🎧 Watch or listen here: https://pod.link/1826428370/episode/MDRhYjNkOWEtNTNiNC00YWQyLTkxNjYtYWZlMGUyMDM1YmQ0

Episode Summary: In this episode of The One Behind the Lens, Kate sits down with attorney, entrepreneur, and business strategist Rachel Brenke to unpack the key legal protections every creative business should have. Rachel shares insights from her own journey balancing law, family, and creative ventures, covering contracts, copyright, liability, AI and prevention strategies that save time, money, and stress.What We Cover (Timestamps):[5:40] Watermarks, copyright, and how to deter infringements[47:23] Rachel’s background: attorney, author, and creative entrepreneur[50:54] The three non-negotiables for creatives: contracts, copyright, liability protection[52:53] Liability protection deep dive: contracts, business entity, insurance[55:40] The value of prevention over cleanup—why front-end planning saves headaches[58:20] Free resources and business audit for creative entrepreneurs[1:01:58] Using AI as a legal and creative tool—pros, cons, and best practices[1:02:58] Closing thoughts: incremental learning, practical legal steps, and protecting your business while you growQuotes to Remember:"Contracts, copyright, and liability protection aren’t optional - they’re your business safety net." – Rachel Brenke"Prevention always beats cleanup. It saves you time, money, and sanity." – Rachel Brenke"AI is a good starting point, but it can’t replace strategy and human perspective." – Rachel BrenkeResources Mentioned:👉 Rachel Brenke’s website: rachelbrenke.com🎧 Rachel’s podcast: Business Bites Podcast🌐 TheLawTog: thelawtog.com → Use code LENS to save 20% off anything📲 Free business audit and resources: rachelbrenke.com💻 PhotoBiz: photobiz.com → Save 25% off your first year with code TOBTL☕ The Coffee Roaster: coffeeroasterlnk.com → Enjoy 5% off your order with code TOBTLWork with Kate:🎓 Photography Workshop (Virtual, October) → katedecostephotography.com/photographers✨ Earlybird Pricing available until September 15th!Connect with Kate:📸 Instagram: @katedecoste🌐 Website: katedecostephotography.com

In this episode of The One Behind the Lens, Kate DeCoste dives into the power of saying “no” in your photography business—and in life. She shares her personal journey of discovering what truly lights her up, letting go of the work that drains her, and embracing the messy middle of her creative story. From weddings and newborn sessions that weren’t a fit, to finding freedom and focus in high school senior and headshot sessions, Kate shows how saying no can lead to clarity, joy, and creative growth.What We Cover (Timestamps):[0:00] Welcome back, Shutter Squad—introducing the theme of saying no[2:30] The messy middle: where anxiety, doubt, and growth intersect[5:10] No as a complete sentence: freeing yourself and others[7:40] Kate’s personal story: why weddings and newborns weren’t her fit[12:20] The anxiety and pressure of shooting weddings—lessons from theater[16:50] How saying no opened the door to what Kate truly loves: seniors & headshots[19:30] The Photo Confession Booth: sharing your photography fears, habits, or guilty pleasures[22:00] Kate’s confession: missing an important bride & mother moment at a wedding[27:40] Lessons learned from missed moments and why shot lists matter[30:10] Weekly challenge: identify what you’ve been saying yes to that doesn’t bring you joy and practice saying noQuotes to Remember:"No is a complete sentence. It’s one of the kindest things you can do for yourself—and for others." – Kate DeCoste"Saying no helped me hone my craft. It helped me get really good at what I love." – Kate DeCoste"No is a boundary, no is a filter, no is a complete sentence—and no can change your business, your creativity, and your life." – Kate DeCosteResources Mentioned:Shutter Squad Freebies: www.katedecostephotography.com/photographers🌐 Kate’s website & booking info: katedecostephotography.com💡 Aller Enterprises: https://tayloraller.myflodesk.com/freeplannerConnect with Kate:📸 Instagram: @katedecoste🌐 Website: www.katedecostephotography.com

Episode Summary: In this episode of The One Behind the Lens, Kate sits down with storytelling strategist and business coach Megan Yelaney to unpack how your origin story can be your greatest marketing asset. Megan shares how she went from theater and network marketing to building a multi-million-dollar business—all by leaning into what made her different and learning how to tell her story with intention. She also walks us through her signature 5-part Business Story Blueprint and how to use it to craft content that connects and converts.What We Cover (Timestamps):[3:00] Megan’s unexpected journey from theater to network marketing to full-time business coach[7:44] How unlearning performance and learning to show up authentically transformed her brand[10:16] Why storytelling is your most powerful sales tool—especially in the age of AI[14:20] How to turn everyday moments (like toddler tantrums or Target runs) into relatable business content[16:42] The biggest storytelling mistake entrepreneurs make—and how to fix it[17:00] Megan’s 5-part Business Story Blueprint explained step-by-step:Catalyst Moment – the hook that draws people inTransformation – what changed and howImpact – the ripple effect of solving the problemMission – why you care deeply about what you doUnique Edge – what sets you apart from everyone else[26:00] Should you show your face online? (Especially if you're a behind-the-scenes creative)[28:00] Going live: why it builds trust and how to make it less awkward[31:00] Tips for going live without feeling like you need to “perform”[32:30] Don’t think you have a story? Here’s what to do instead[35:00] The power of “small” stories and why they often convert better than big dramatic ones[39:00] How to sell in a way that feels natural, not salesy[42:00] Perfectionism, progress, and why you need to just post the story already[45:00] Why likes ≠ sales and the importance of DMs over public validation[47:00] Vulnerable content and the quiet lurkers who become clientsQuotes to Remember:"You don’t need a wild transformation to have a story worth telling. You need relatability and intention." – Megan Yelaney"If you’re not selling, you’re actually limiting someone from being able to work with you." – Megan Yelaney"I could get 10 likes and 5 DMs from the right people—and that’s a win." – Megan YelaneyResources Mentioned:👉 Download the Free Business Story Blueprint 🎧 Listen to Megan’s podcast: https://meganyelaney.com/podcast📲 Follow Megan on Instagram: @meganyelaney 💻 Work with Megan or learn more: www.meganyelaney.comMentioned in the episode:5% off your Coffee Roaster Order: http://www.coffeeroasterlnk.com/tobtlEpisode 4 - The One with the Business Game Plan: Ads, Pricing & Photo Biz Wisdom with Andrew HellmichConnect with Kate: 📸 Follow Kate on Instagram: @katedecoste 🌐 Visit the website: www.katedecostephotography.com

In this episode of The One Behind the Lens, Kate gets real about a topic every creative faces but few talk about openly: burnout. The One with the Dry Spell is a candid conversation about those low seasons—the ones where you question everything, feel stuck, uninspired, or just plain tired. Whether you’ve found yourself staring blankly at your gear or wondering if you’ll ever feel creative again, Kate offers honest encouragement, permission to pause, and gentle ways to reconnect with your craft. If you’ve ever been in a love-hate relationship with your camera, this episode is for you.⏱️ Timestamps + Episode Highlights[00:00:00] The Struggle Is Real (and You're Not Alone)Kate opens up about that all-too-familiar feeling of hitting a creative wall—where the work feels dull, the inspiration is gone, and your camera feels like both your best friend and worst enemy.[00:02:00] The Go-To Remedy: Shoot Just for YouHer best advice? Shoot for YOU. Not your clients. Not for social. Not even to update your portfolio. Just for the pure joy of making something. Kate encourages:Asking a family member or friend to be your model (yes, bribery is allowed!)Being clear: this is just for fun, no pressureLetting go of expectations and embracing experimentation[00:03:00] Inspiration Comes After ActionDon’t wait for the magical lightning bolt of inspiration. Sometimes, creativity shows up once you start playing. Ask yourself: What feels fun right now? What makes you curious?[00:04:00] Embrace Bad ArtWhether you're photographing your dog mid-yawn or your laundry pile, let go of "perfect." Curiosity fuels creativity. Bad art often leads to breakthroughs.[00:05:00] A Gentle Pep TalkYour best work may come from the projects no one sees. Let this season be messy. Let it be yours.[00:06:00] Shoutout to PhotoBiz (Sponsor)Kate shares how she uses PhotoBiz to run her entire business—from website to email to booking. Use code POD25 for 25% off your first year![00:07:00] Photo Confession Booth: The Alley IncidentIt wouldn’t be a true episode without a behind-the-scenes blooper. This week’s confession? A gust of wind took out Kate's flash mid-session—smashing it to bits in an alley. The client’s mom burst into tears, and Kate ended up consoling her while internally calculating the cost of replacing her light. The moral? Always bring a human sandbag.[00:09:00] Creative Challenge of the WeekKate dares you to:Pick one person or subject that feels safe and funTry one new thing: a new pose, lens, light, or editing styleGive yourself full permission to play, mess up, and not share it anywhereUse this script if you're nervous to ask someone to model: “Hey! I’m playing with some creative photo ideas. No pressure, no expectations. Just for fun. Want to help me experiment?”[00:10:00] Final Pep TalkA creative dry spell doesn’t mean you’re broken. It just means your creative self needs room to breathe. You are still a brilliant artist—even on your off days.Kate will be back soon with more stories, strategies, and laughter from life behind the lens. Until then? Shutter up and shine.Summary: Feeling creatively stuck? Kate shares her go-to strategy for breaking out of a dry spell and reconnecting with the joy of photography.Mentioned in This Episode:Episode 2 with Susan Geitka – Listen herePhotoBiz – Get 25% off with code POD25Creative Challenge Reminder: Pick one subject and try one new thing. No pressure. Just play.Let’s Connect:DM or tag Kate on Instagram: @kate.decosteSubscribe, rate, and review if this episode helped you!Want more behind the scenes? Subscribe to The One Behind the Lens wherever you listen to podcasts.

Welcome to a special behind-the-scenes episode of The One Behind the Lens where Kate sits down with the consultant and strategy partner who helped bring this very podcast to life — Taylor Aller.From the first sparks of an idea to late-night voxer messages and spreadsheet grading systems, Taylor shares her take on the magic of launching with heart, structure, and sustainable strategy.They cover:The real reason multipassionate creatives burn out (and what to do instead)The moment Taylor knew Kate’s podcast had legs — and why this show fills a big industry gapA test-all-the-buttons breakdown of how Taylor helps clients reverse engineer their biggest dreamsTaylor’s spicy hot take on business without social media (and how she fills her client roster anyway)Plus, Taylor’s #1 tip for anyone with a big idea and zero clue where to start🎯 Whether you're a few years into your photography biz or staring at a half-finished idea in your notes app — this one is for you.🔗 Grab Taylor’s free Make It Happen Planner: [https://tayloraller.myflodesk.com/freeplanner] 🧠 Learn more about consulting with Taylor: [Website Link] 📅 ⏱️ Timestamps:00:00 – Let’s go! 01:04 – Voxer besties turned podcast guests 02:33 – Taylor’s mission and why she’s never done doing new things 05:59 – The moment Taylor knew “The One Behind the Lens” needed to exist 10:20 – What really goes into launching a podcast (spoiler: way more than recording) 12:36 – How Taylor helps clients with too many ideas find their strategy 14:46 – Green flags Taylor looks for in clients (and how she screens them) 20:24 – “Is this a Right Now or Not Yet?” — how to avoid the Thanksgiving plate problem 22:03 – A breakdown of the Make It Happen Method 27:00 – Who’s your who? Why success never happens solo 28:16 – Why this podcast matters — and what makes it so different 32:39 – Taylor’s two best tips if you’re sitting on a stuck idea 38:49 – The mindset shift to move forward even when you're overwhelmed 41:15 – Do you really need social media to grow your business? Taylor’s take 48:48 – What Taylor’s most excited about right now (Hint: It involves AI bots and women in tech) 51:27 – One final takeaway: Find your who's 52:51 – Wrapping it up with gratitude, leashes, and upcoming vacations💬 Quotes to Remember from “The One Behind the Launch”“My mission has always been the same — the vessels just keep changing.” – Taylor on building a career as a multipotentialite“You don’t have to do it all at once. And you don’t have to do it alone.” – Taylor’s reminder to creatives everywhere“The moment you said ‘yay, it’s YOU’ — I knew this podcast was going to be something special.” – Taylor on the magic behind Kate’s brand“Focus is a skill — not a personality trait.” – Taylor on helping multipassionates create sustainable strategies“Most people don’t need to niche down — they need to say ‘not yet’ more often.” – Taylor’s reframe for overwhelmed creatives“Success isn't about how fast you get there — it's about not quitting.” – Taylor on the real secret to long-term business growth“Business wasn’t always run on social media — and it doesn’t have to be now either.” – Taylor on why showing up differently still works“We’re not meant to hold the weight of our dreams alone.” – Taylor on finding your 'who’s'Let’s Connect:DM or tag Kate on Instagram: @katedecosteSubscribe, rate, and review if this episode helped youWant more behind the scenes? Subscribe to The One Behind the Lens wherever you listen to podcasts.

In this episode of The One Behind the Lens, Kate chats with Andrew Hellmich. Wedding and portrait photographer, host of the #1 photography business podcast PhotoBizX, and a go-to expert for marketing, pricing, and business growth. With over 20 years of experience, Andrew shares actionable insights on running effective Facebook ads, building sustainable pricing models, and what truly makes a photography business thrive. Whether you're just starting out or ready to scale, this conversation is packed with smart strategies and real-talk wisdom.Guest: Andrew Hellmich Host: Kate DeCoste Episode Length: 45 mins Air Date: August 2025⏱️ Timestamps + Episode Highlights[0:00] Kate welcomes Andrew to the show Andrew shares how it feels to be on the other side of the mic (for once!) and reflects on what makes a great interview.[2:10] The surprising reason Andrew got into photography Hint: it had nothing to do with weddings—and everything to do with fishing magazines.[5:20] “Cheap guy syndrome” and raising rates Andrew shares how being known as the budget photographer nearly broke his business—and how niching changed everything.[11:15] The biggest mistake photographers make in their first 5 years Trying to serve everyone (and pleasing no one).[13:45] The truth about niching It’s not about style—it’s about knowing your client.[16:30] Real talk on pricing and profit margins “If you’re not making money, it’s a hobby.”[20:05] The difference between a business owner and a photographer who just takes pictures Spoiler: one has systems, the other has burnout.[24:40] The mindset shift that changed everything Why Andrew stopped chasing “more” and started designing for enough.[30:00] Marketing tips that actually work Why you don’t need more inquiries—you need better conversions.[37:10] What Andrew wishes he knew earlier The importance of setting boundaries, expectations, and automating early.[41:20] Final advice from Andrew Simple, powerful, and so worth writing down.🔥 Quotable Moments“It’s not about getting more inquiries. It’s about converting the ones you already have.” —Andrew Hellmich“If you’ve been doing this for a few years and still feel like you’re just spinning your wheels, it’s time to get honest about your systems—or lack of them.” —Kate DeCoste“You’re not too expensive. You just haven’t told the story of your value yet.” —Andrew Hellmich📎 Resources + LinksPhotoBizX Podcast – Andrew’s podcast for photographers who want to make a real incomeFollow Andrew on FacebookAndrew’s Freebie - Facebook Cheatsheet https://learn.photobizx.com/fb-ads-cheat-sheet/🔗 Grab Taylor’s free Make It Happen Planner Here🎧 Ready to Fix Your Business Workflow?If you loved this episode and want more like it, share it with a fellow photog, leave a review, or tag Kate on Instagram @katedecoste.And don't forget, every episode comes with a free, actionable resource to help you build your business better. Check the show notes!