Digital Clinic

In this episode of The Digital Clinic, we explore the evolution of AI in healthcare content strategy with David Patton, Senior Director of Content Strategy at Fred Hutchinson Cancer Center. David shares his dramatic transformation from viewing AI as an existential threat to content professionals to embracing it as a capacity multiplier that enables expert teams to accomplish more without sacrificing quality. We discuss the "dynamic storytelling evolution", how content teams must adapt to audiences who stay in their native platforms rather than crossing back to institutional websites, and why this shift requires rethinking content creation from text-first to multi-format approaches. The conversation reveals why expert oversight remains essential in healthcare content where accuracy is sacrosanct, how David operationalizes storytelling with world-class researchers who aren't natural self-promoters, and why Fred Hutch takes the provocative stance that AI should "steal" their content to better serve their educational mission. We also explore David's experience implementing HIPAA-compliant analytics, a journey that challenged assumptions about measurement and ultimately produced not less data, but different and better data with greater organizational visibility. From building trust in an era of institutional skepticism to combating misinformation without becoming a campaign organization, David demonstrates how removing the "crutches" of easy tactics creates better strategists who focus on messaging quality and authentic storytelling. This episode delivers actionable insights for healthcare marketers navigating AI adoption, privacy compliance, and the transformation from traditional content approaches to platform-native strategies that amplify expert capacity at scale. Connect with David Patton: https://www.linkedin.com/in/davidapatton Check out Fred Hutchinson Cancer Center here: https://www.fredhutch.org/

In this episode of Digital Clinic, we delve into the critical intersection of compliance and performance in healthcare marketing with experts Michael Regan and Emily Brooks from Wheelhouse Digital Marketing Group. They share insights from their Ultimate Guide to Compliance Monitoring and Auditing Tools, emphasizing the necessity of third-party monitoring to uncover hidden technical debt and ensure adherence to HIPAA regulations. We discuss the multifaceted benefits of compliance monitoring across legal, marketing, and IT teams, and how organizations can quickly gain value from their first audit. Tune in to discover practical strategies for implementing compliance tools that not only protect patient data but also enhance marketing effectiveness. Don't miss this essential conversation for anyone navigating the complexities of healthcare compliance.

In this episode of The Digital Clinic, we explore the transformation of performance marketing in regulated healthcare with Ethan Peterson, Performance Marketing Manager at Vibrant Wellness. Ethan shares how privacy constraints have removed the "crutches" of easy retargeting and precise tracking, forcing marketers to develop stronger creative, clearer messaging, and a deeper understanding of the customer journey. We discuss the practical realities of managing B2B2C campaigns under HIPAA compliance, why tracking deeper into actual revenue conversion outperforms traditional lead-based metrics, and how AI tools are transforming creative development without replacing strategic thinking. From building custom GPTs trained on brand voice to optimizing for AI search, Ethan reveals how healthcare marketers can thrive by embracing privacy-first strategies as opportunities rather than obstacles. This episode delivers actionable insights for discovering new pathways to performance in privacy-constrained environments, demonstrating how compliance requirements can elevate marketing effectiveness and drive measurable business results.

In this episode of The Digital Clinic, we explore the evolving landscape of healthcare digital marketing with Ashley Anderson, Director of Digital Marketing at Adventist Health. Ashley shares practical insights for navigating the intersection of authentic storytelling, HIPAA compliance, and AI innovation, from creating genuine connections with healthcare providers on camera to building first-party data strategies that outperform traditional third-party tracking. We discuss how privacy regulations have fundamentally reshaped measurement and targeting, why rural and urban markets require different strategic approaches, and how AI can scale content creation while maintaining the human nuance that drives patient engagement. This episode delivers actionable guidance for transforming compliance constraints and technological disruption into competitive advantages, moving beyond easy third-party solutions to build privacy-first marketing infrastructure that enhances both patient experience and measurable performance.

In this episode of The Digital Clinic, we explore the architecture behind HIPAA-compliant data warehouses with Michelle Jennette, BI Specialist at Wheelhouse DMG, as she walks us through the normalization processes and pipeline structures that enable privacy-first marketing analytics. Michelle shares the insights we've gained building data infrastructure for healthcare and other regulated industries—what works, what doesn't, and why managing platform APIs in-house creates more problems than it solves. From extraction tools and transformation layers to UUID implementation and quality assurance protocols, this episode provides a clear roadmap for unifying multi-platform marketing data, moving beyond manual reporting, and creating a reliable foundation that protects patient privacy while powering smarter optimization. Whether you're navigating attribution discrepancies, granularity mismatches, or custom conversion tracking, Michelle's guidance helps turn data complexity into clarity and performance.

In this episode of the Digital Clinic, we talk with K Royal, Global Chief Privacy Officer & Deputy General Counsel at Crawford & Company, about how different cultures approach data protection and why it matters for your marketing strategy. From Europe's human rights framework to Asia's honor-based systems and America's commercial model, we uncover how these fundamental differences shape the way you need to think about privacy compliance. The key insight? Privacy doesn’t come down to just checking regulatory boxes. When you prioritize transparency and genuine consent, you build trust that drives better marketing performance. Whether you're navigating HIPAA requirements, managing third-party tracking across your tech stack, or addressing the growing patchwork of state privacy laws, this conversation offers practical strategies for turning compliance challenges into competitive advantages, without sacrificing the performance your business needs. Connect with K Royal: https://www.linkedin.com/in/kroyal/ Check out Crawford & Co here: https://www.crawco.com/

In this episode of The Digital Clinic, we dive into building a privacy-compliant MarTech stack with Paul Weinstein, President at Wheelhouse DMG, as he breaks down the comprehensive 12-category guide we created to navigate demanding privacy environments. While evaluating MarTech tools at the intersection of privacy and performance, Paul shares practical insights for building your own compliant marketing infrastructure, revealing why proper privacy compliance doesn't hurt performance—it dramatically improves it. From consent management platforms to data activation tools, this episode delivers the strategic roadmap you need to evaluate vendors, control your data, and create marketing technology that delivers exceptional results while keeping you out of legal trouble. Whether you're dealing with HIPAA, GDPR, or state privacy laws, our blueprint transforms regulatory challenges into performance opportunities.

In this episode of The Digital Clinic, we dive into the rapidly shifting privacy enforcement landscape with Alysa Hutnik, Privacy and Information Security Practice Chair and Partner at Kelley Drye & Warren LLP. Alysa shares practical insights for navigating what she calls "a reckoning in digital privacy", from understanding the complex web of federal and state regulations to building consent-based strategies that actually boost marketing performance instead of limiting it. This episode delivers the strategic guidance you need to transform regulatory challenges into business opportunities, moving beyond the "all-you-can-eat buffet" mentality of ad tech to build privacy-first marketing that delivers better results while ensuring full compliance.

In this episode of the Digital Clinic, we dive into the evolving landscape of healthcare data compliance with Adam Putterman, Co-founder of Ours Privacy, discovering how his company charted a new course from a telehealth platform to a HIPAA-compliant customer data platform that's reshaping healthcare marketing. The conversation reveals the significant transformation healthcare organizations are navigating, moving from pixel-heavy tracking to privacy-first marketing strategies, sparked by evolving regulations and increased enforcement. Whether you're navigating the complexities of state privacy laws, implementing consent management platforms, or aiming to maintain marketing performance while ensuring compliance, this episode offers practical insights into how healthcare companies can balance growth with privacy protection in an increasingly regulated landscape. Guest: Adam Putterman, Co-Founder of Ours Privacy

In this episode of the Digital Clinic, we explore the strategic implementation of AI in healthcare marketing with Diane Hammons, Director of Digital Engagement at WG Content, uncovering how forward-thinking organizations are navigating regulatory requirements while unlocking AI's potential. The conversation reveals practical insights into how LLMs are fundamentally changing healthcare marketing, from requiring new approaches to content structure and user experience design to the need for AI literacy training even in highly regulated environments. Whether you're navigating compliance requirements or seeking to maximize AI’s impact while maintaining the trust and accuracy healthcare audiences demand, this episode offers actionable strategies for balancing innovation with regulatory reality. Guest: Diane Hammons, Director of Digital Engagement at WG Content

In this Digital Clinic episode, Justin Smyth, Director of Business Solutions at Wimmer Solutions, draws from his experience at major brands like Microsoft and Nordstrom to explore how privacy regulations are fundamentally reshaping digital marketing. As traditional tracking methods are increasingly less viable, Justin explains why first-party data has become the foundation for effective marketing. The conversation covers practical AI implementation in marketing workflows, the difference between simple AI tools and sophisticated agentic systems, and Justin's vision for the future where marketers become orchestrators of AI agents rather than direct task executors. With insights on building privacy-compliant data infrastructure, navigating the evolving regulatory landscape, and preparing for AI-powered search and shopping experiences, this episode is essential for marketers looking to build sustainable, customer-centric strategies in an increasingly complex digital environment. Guest: Justin Smyth, Director of Business Solutions at Wimmer Solutions

Join Mike Julian, Principal Consultant for Population Intelligence and Activation at Definitive Healthcare, for an in-depth conversation about the transformation of healthcare data strategy in this episode of the Digital Clinic. The discussion reveals how healthcare organizations can overcome the constraints of first-party data through tokenization technology, addresses the future of healthcare marketing in an AI-driven landscape, and the critical importance of measurement frameworks that extend beyond basic performance metrics. Mike emphasizes why agencies must transition from tactical execution to strategic data consulting partnerships while delivering clear, expert insights on building privacy-compliant data strategies that enhance patient outcomes. Don’t miss this must listen to episode! Guest: Mike Julian, Principal Consultant for Population Intelligence and Activation at Definitive Healthcare

In this episode of the Digital Clinic, we explore the evolving privacy landscape with Jodi Daniels, CEO of Red Clover Advisors and co-host of the podcast 'She Said Privacy/He Said Security.’ With over 25 years navigating the intersection of digital marketing and data privacy, Jodi reveals how building trust through smart privacy practices can unlock new opportunities for growth.   Jodi provides practical advice for companies on how to future-proof against evolving regulations,  Tune in to hear the positive impact smart privacy practices can have on customer trust and operational efficiency.  We dive into the current privacy terrain, from GDPR and state regulations to sector-specific frameworks like HIPAA and GLBA, and discover how forward-thinking companies are turning compliance challenges into competitive advantages. Jodi shares actionable strategies for future-proofing your organization against evolving regulations, emphasizing the need for comprehensive data inventories and effective governance processes.  You'll learn how the right approach to privacy can strengthen customer relationships, streamline operations, and position your brand as a trusted leader in your industry. Tune in and discover how to transform privacy from a hurdle into a strategic path forward.  Guest: ⁠Jodi Daniels, Founder & CEO of Red Clover Advisors Listen to "She Said Privacy/He Said Security."

Explore the intricate world of digital privacy with John Pestana, CEO at ObservePoint, from debunking common cookie misconceptions to advocating for user control over personal data. John highlights ObservePoint's compliant web governance solution, while sharing compelling insights from his entrepreneurial journey, revealing how empathy and generosity have shaped his business approach. You’ll also hear his forward-looking perspective on AI’s role in digital marketing and enhancing consumer privacy protection. Listen now for a thought-provoking episode that bridges the gap between technological innovation, business ethics, and the future of digital privacy. Guest: John Pestana, CEO at ObservePoint Check out ObservePoint EDGE 2025.

David Mihm, partner at Near Media and renowned local SEO expert, shares his perspective on how Google's antitrust and regulatory challenges, coupled with the rise of AI, are reshaping search marketing. With insights from his research at Near Media, David offers a unique view into the diversification of search, the evolution of user behavior in healthcare, and what an AI-powered future means for digital marketers. Guest: David Mihm, Partner at Near Media Related Links Digital Markets Act (DMA) DMA Article 6(5) Analysis on Google docs leak Google's DOJ testimony S. Pichai wants 500M users for Gemini Is TikTok the new search engine for Gen Z? Chapters (00:27) Meet David Mihm: Local SEO Expert (01:21) Understanding the Digital Markets Act (DMA) (02:38) Google's Compliance with the DMA (04:46) User Research and Google Business Profiles (16:35) The Role of Directories and Aggregators in Local Search (21:42) Google's Antitrust Issues in the US (28:21) The Impact of AI on Search and Local Businesses (37:08) Ranking for High-Level Keywords (38:12) The Importance of Search Visibility (38:56) Challenges in Measuring Visibility (40:33) Google's Competition and Strategy (49:10) The Future of Digital Marketing with AI (51:45) AI's Role in Content Creation (58:25) The Evolution of Junior Roles in Digital Marketing (01:03:51) Exciting Times in Digital Marketing

Gain insight into how serial entrepreneur and CEO at Delight Labs, David Niu, has cracked the code on leveraging PR to drive sales and increase business value. David emphasizes the importance of using “data as currency” and shares how this strategy has played a pivotal role in his journey of founding and exiting three successful companies. He reveals his methodical approach to PR at Delight Labs, where his team helps clients identify, organize, and utilize their unique data to attract media attention and build organic traffic, generating immediate interest and creating long-term SEO value. Guest: David Niu, CEO at Delight Labs Related Links BBC Article: From heart rates to surveys

In this inspiring conversation, Charles Bryce, CEO of Charlin Health Services, shares how his family-owned hospice and home health care company is redefining patient care in Dallas, TX. Starting from humble beginnings in his family's living room, Charlin has grown into a thriving organization serving over 600 patients annually while maintaining its core values of faith, family, and exceptional care. Charles discusses powerful insights about bringing humanity and hospitality to healthcare, scaling a healthcare business without compromising on personal touch, making difficult conversations about care more approachable, and building a lasting legacy in the community Charlin serves. His vision of creating an organization that will serve generations of Dallas families offers a refreshing alternative to the traditional exit-focused business model, while his practical approach to incorporating new technologies like AI shows how tradition and innovation can work hand in hand. Guest: Charles Bryce, CEO at Charlin Health Services

In this “All About AI” episode of The Digital Clinic, Dr. John Scott, Chief Digital Health Officer at UW Medicine, explores how artificial intelligence is reshaping healthcare delivery and medical research. From reducing physician burnout through automated charting to enabling groundbreaking discoveries in protein design, Dr. Scott shares insights on AI's current impact and future potential in medicine. As both a practicing physician and digital health leader, Dr. Scott offers unique perspectives on how AI is transforming the doctor-patient relationship, improving clinical outcomes, and creating more efficient healthcare systems. He also discusses UW Medicine's approach to implementing AI responsibly, addressing key concerns around privacy, bias, and workforce impact. Explore exciting developments in AI-assisted surgery, diagnostic imaging, and patient communication, while understanding the principles guiding AI adoption in healthcare settings. Guest: Dr. John Scott, Chief Digital Health Officer at UW Medicine Related Links Project ECHO Abridge The Nobel Prize in Chemistry 2024 Fairlearn

Boaz Ashkenazy, CEO and co-founder of Augmented AI, joins us this week for our “All About AI” series to explore the delicate balance between AI integration and human capabilities in modern organizations. Boaz shares his extensive experience leading augmented reality and AI teams to demonstrate how businesses can effectively implement AI while preserving and enhancing the human element. Through practical examples and real-world insights, Boaz offers a measured perspective on AI's current capabilities, limitations, and the pragmatic steps organizations can take to thrive in an AI-enhanced future. Related Links Shift AI Podcast California Senate Bill 1047 Veto EU Artificial Intelligence Act

Mike King⁠, CEO of iPullRank⁠ and acclaimed conference speaker, pulls back the curtain for an inside view on how AI, search, and digital marketing are evolving in our third “All About AI” episode. Mike sits down with Aaron to dive into how AI is transforming digital marketing - and search landscape in general, what Google's antitrust testimony reveals about how search really works, and why leaked Google documents are a treasure trove of information for digital marketers. Related Links Secrets from the Algorithm: Google Search’s Internal Engineering Documentation Has Leaked Status Quo Bias: The Behavioral Economics Principle That Rocked the Google Antitrust Trial "Everything Google Lied To Us About" Presentation "The Science of SEO"