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Rossman Media
49 Episodes
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Summary Candace Mohrs, part owner of AAA Plumbers in the greater Houston area, shares how a family-founded, multifamily-focused plumbing company has stayed competitive through decades of industry change. She explains how trust, community involvement, and people-first leadership differentiate AAA in a crowded market. Candace also discusses workforce challenges in the trades, the role of communication […]
Summary Alysse Asaro introduced Amy Zitelman, CEO and co-founder, and Julie Garber from Soom Foods, who discussed the company’s journey in popularizing tahini since 2011, their comprehensive digital strategy supporting Amazon, third-party e-commerce, and grocery sales, and their plans for 2026. They detailed Sum Foods’ marketing focus on education through approachable recipes and user-generated content, […]
Summary In this insightful conversation, Rob Nichols and Lindsay Dahl discuss the innovative approach of Ritual in the supplement industry, focusing on transparency, safety, and efficacy. They explore how Ritual’s intentional strategies in product development and advocacy work have set new standards, emphasizing the importance of human clinical trials and transparency in testing. The discussion […]
Summary Alysse Asaro introduced Ben Elkins, CEO of Utah Broadband and AirBeam, to discuss their interconnection, digital marketing in the internet space, and investment opportunities. Ben Elkins detailed AirBeam’s focus on providing high-speed fiber internet to underserved rural areas, including the mobile home park industry, and explained that he also leads Utah Broadband, which is […]
Summary Francisco Ponde, owner of a Kitchen Tune-Up franchise in western Florida, shares how he and his wife built a local, relationship-driven remodeling business backed by the strength of a national franchise system. He explains how a balanced marketing mix—led by Google ads and supported by social media, referrals, and print—drives high-quality leads. Francisco also […]
Summary In this episode of Rossman Radio, Rob Nichols interviews Michael Tekin, founder and CEO of Brands Gateway, a leading luxury fashion dropshipping platform. They discuss the unique model of Brands Gateway, the challenges faced in the luxury e-commerce space, and the importance of trust and quality in dropshipping. Michael shares insights on the shift […]
Summary Chris Mondragon, owner of Bumblebee Cleaning Services, shares how early adoption of technology—especially online booking—helped grow the business from a small startup into a multi-market operation spanning Seattle and Atlanta, with further expansion planned. He discusses the power of recurring revenue in service businesses, how to evaluate and enter new markets, and why Bumblebee […]
Summary Randy, founder of Premium Cabinets, shares how starting the business in 2009 during the housing downturn helped build strong fundamentals that later scaled to 35 locations nationwide. He breaks down the systems-driven approach behind that growth—documented playbooks, repeatable marketing and sales processes, and training built for entrepreneurial operators. Randy also discusses practical ways he’s […]
Summary In this episode of Rossman Radio, we’re joined by Elizabeth Sable, Owner of Action Builders, a residential design-build firm based in Pittsburgh, Pennsylvania. Elizabeth shares her journey from joining the company in 2012 to becoming owner in 2023, and discusses leadership, team building, customer experience, and how tools like AI, content marketing, and modern […]
Summary In this conversation, Matthew Witenstein discusses the key factors that have contributed to the growth of the Arizona SunRays, emphasizing the importance of their dedicated team and the strong community ties that have developed over the years. He highlights how long-term relationships with staff and clients have fostered a shared vision and mission, enabling […]
Summary In this conversation, Ticket Smarter’s Jeff Goodman discusses the evolving landscape of ticketing and how consumer behavior is changing in relation to attending concerts and shows. He emphasizes the need to adapt to these changes and the potential future trends in ticket purchasing. Takeaways • How people look for tickets five years from now […]
Summary In this episode of Rosman Radio, Rob Nichols interviews Eric Mayer, CEO of New Day Diagnostics, a company focused on making cancer screening more accessible and convenient. They discuss the company’s journey from research and development to commercialization, the challenges of marketing in a regulated industry, and the importance of direct-to-consumer strategies. Eric shares […]
Summary Alysse Asaro welcomed Sharon Lechter, who discussed her business philosophy centered on solving a problem or serving a need, the “Power of Association” through partnerships with trusted brands, and the necessity for leaders to hire younger team members to stay ahead of changing business tactics. Lechter emphasized the importance of data-driven, measurable marketing, delegating […]
Summary In this episode of Rosman Radio, Rob Nichols interviews Dan Abel, co-founder and CEO of Pilot Project Brewing, an innovative incubator model for beverage brands. Dan shares his unique journey from the music industry to the beverage sector, explaining how Pilot Project functions like a record label for drinks, providing resources and support for […]
Summary Alysse Asaro welcomed Sean McGraw of For Energy to Rossman Radio to discuss the evolving energy industry marketing landscape, where Sean McGraw explained that For Energy, originally focused on residential solar, has shifted its priority to energy efficiency due to industry changes. Sean McGraw advocated for a multi-channel marketing approach, ensuring no single lead […]
Summary The conversation explores the challenges faced in converting an educational campaign about carbon dioxide removal into sales, highlighting unexpected global interest and outreach. Laura Katayama of Thanks a Ton explains. Takeaways • It’s been really difficult to pivot or to turn this education campaign into sales. • We’ve been very successful with getting the […]
Summary In this conversation, Amy Babster and Rob Nichols discuss their experiences with AI in creative design, particularly focusing on their work with Sora. They explore the potential and limitations of AI in producing realistic designs, highlighting the challenges they face in achieving accuracy and authenticity in their projects. Takeaways • We’re starting to dabble […]
Summary The conversation explores the journey of a Gilson Snowboards from its inception, highlighting the challenges and innovative spirit of its founders as they transitioned from ideas to actual products, and the importance of feedback in their development process. Takeaways • They revisited the idea of a three-dimensionally-based snowboard. • After several failures, they found […]
Summary In this conversation, John Spitaletta, CMO of Lola Products and ClipStrip Corp, discusses the evolution of marketing from traditional methods to digital platforms. He shares insights on navigating e-commerce challenges, the importance of attribution, and the balance between marketplaces and direct-to-consumer sales. John also explores new marketing channels like TikTok shop and live shopping, […]
Summary In this conversation, Rob Nichols interviews Kevin Stewart, the CTO of Bloom and Blinds, discussing the innovative marketing strategies and technology integration that have propelled the franchise to success. They explore the importance of community-driven marketing, the challenges of digital engagement, and the evolving landscape of SEO and social media. Kevin shares insights on […]
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