NXT on Brand Stories

Explore how Zara revolutionized the fashion industry through its unique approach combining rapid production, limited inventory, and keen trend responsiveness. This episode reveals how Zara’s silent strategy of speed and scarcity, paired with smart supply chain control, created a global fashion powerhouse without relying on flashy advertising.

Explore how Rihanna’s Fenty Beauty redefined the cosmetics industry by putting inclusivity at the center. This episode dives into how Fenty’s bold launch, wide shade range, and authentic representation challenged long-standing norms and sparked the “Fenty Effect”—forcing an entire industry to rethink beauty for everyone.

Dive into the story of Patagonia, the outdoor brand that redefined what it means to do business with a conscience. This episode explores how Patagonia built a loyal global following by putting environmental activism, ethical practices, and bold purpose ahead of profits—proving that mission-driven brands can thrive and lead real change.

Discover how Barbie transformed from a controversial symbol of outdated beauty standards into a powerful icon of diversity, empowerment, and self-expression. This episode explores how Mattel reimagined the brand through bold redesigns, inclusive messaging, and cultural storytelling—culminating in Barbie’s modern feminist comeback that resonated with a whole new generation.

Discover the journey of Calvin Klein—from a modest New York label to a global icon of minimalism, sensuality, and cultural boldness. This story traces how CK redefined jeans, underwear, and fragrance, turning everyday essentials into fashion statements that shaped generations.

Explore how Supreme transformed from a niche skate shop into a global streetwear powerhouse by turning scarcity into its signature strategy. This episode unpacks the brand’s limited-edition drops, unexpected collaborations, and anti-hype marketing that fueled a cult-like following—redefining fashion, status, and the rules of modern retail.  

Discover how Toyota became one of the world’s most trusted car brands by focusing on quality, reliability, and continuous improvement. This episode explores Toyota’s unique manufacturing philosophy, its rise in global markets, and how steady innovation—rather than flash—helped build a legacy of trust, one dependable car at a time.

Explore Samsung’s incredible transformation from a small trading company in 1938 to a global tech giant dominating the smartphone and electronics markets. This episode highlights Samsung’s relentless innovation, strategic growth, and its role in South Korea’s economic rise, showcasing how vision and adaptability turned it into a world leader in technology.

Discover the journey of Schneider Electric—a global leader in energy management and automation. From its industrial roots in France to becoming a pioneer in intelligent switchboards and sustainable power systems, this story highlights the brand’s commitment to innovation, customer-focused solutions, and a greener, electrified world. Learn how Schneider is shaping modern infrastructure through technology, safety, and smart connectivity.

Discover how Duolingo transformed language learning with gamification, personalized lessons, and a charming mascot that made education fun and addictive. This episode explores how Duolingo’s innovative approach turned a challenging task into an enjoyable experience for millions worldwide, reshaping how we learn languages today.

From its origins in 1909 to becoming a global leader in automotive innovation, Audi’s story is one of resilience, passion, and groundbreaking technology. With a legacy built on precision engineering and elegant design, Audi revolutionized the industry with its quattro all-wheel-drive system and continues to push boundaries through sustainable electric vehicles and advanced digital connectivity. Guided by the philosophy of “Vorsprung durch Technik,” Audi crafts vehicles that blend luxury, performance, and responsibility—shaping the future of mobility while honoring a rich heritage.

Discover how Oatly turned a simple oat milk product into a global cult sensation through bold, honest, and quirky branding. This episode explores how Oatly’s fearless messaging, clever marketing, and authentic voice resonated with eco-conscious consumers, transforming the brand into more than just a drink—it became a movement.

Discover how Figma transformed the design industry by introducing cloud-based, real-time collaboration that challenged established software giants. This episode explores Figma’s rise from a startup to a game-changing platform, revolutionizing how design teams work together remotely and creating a new standard for accessibility and innovation in creative tools.

Discover how Figma transformed the design industry by introducing cloud-based, real-time collaboration that challenged established software giants. This episode explores Figma’s rise from a startup to a game-changing platform, revolutionizing how design teams work together remotely and creating a new standard for accessibility and innovation in creative tools.

Explore how Glossier revolutionized the beauty industry by putting its community at the heart of everything. From a beauty blog to a billion-dollar brand, Glossier’s authentic approach, user-driven product development, and social media savvy created a new model for skincare—one where customers don’t just buy products, they help build the brand.

Discover how Canva revolutionized graphic design by making it simple, accessible, and affordable for everyone. This episode explores Canva’s journey from a startup idea to a global platform used by millions of businesses worldwide, empowering users with easy-to-use tools that transformed how brands create and share visual content.

Explore Marvel’s incredible transformation from a comic book publisher facing bankruptcy in the 1990s to a global entertainment powerhouse. This episode highlights how Marvel’s bold move into film production and the creation of the Marvel Cinematic Universe revolutionized blockbuster cinema and brought beloved superheroes to life, capturing audiences worldwide and redefining franchise success.

West Elm transforms everyday homes into personal sanctuaries through handcrafted, sustainably sourced furniture and décor. Inspired by global artisans and committed to ethical practices, West Elm blends modern design with conscious living—creating beautiful, affordable pieces that tell a story of craftsmanship and care. More than furniture, it’s a movement toward meaningful spaces that nurture connection, well-being, and a better future for people and the planet.

BlackBerry’s story is a classic tale of innovation, dominance, and decline in the fast-moving world of technology. In the late 1990s and early 2000s, BlackBerry was synonymous with mobile communication. Its devices weren’t just phones—they were essential business tools, combining email, messaging, and security in a sleek, compact design that professionals around the globe relied on. The brand’s rise was powered by its pioneering push-email technology and a physical QWERTY keyboard that allowed users to type quickly and efficiently. For many, BlackBerry was the ultimate productivity device, earning nicknames like “CrackBerry” due to its addictive convenience. The company, Research In Motion (RIM), became a symbol of the smartphone revolution before the term “smartphone” was even mainstream. At its peak, BlackBerry dominated the market, especially among business users and governments, prized for its security and reliability. The devices were status symbols, especially in corporate environments, and BlackBerry’s email infrastructure was regarded as the gold standard. However, as the smartphone market evolved, BlackBerry began to lose its grip. The launch of Apple’s iPhone in 2007 marked a turning point. Consumers craved sleek touchscreen interfaces, a rich app ecosystem, and multimedia capabilities—areas where BlackBerry lagged behind. The Android ecosystem further intensified competition. BlackBerry’s attempts to adapt were slow and fragmented. Its touchscreen models failed to impress, and its operating system struggled to keep pace with iOS and Android. Developers were reluctant to create apps for BlackBerry’s platform, limiting the device’s appeal beyond core business users. Meanwhile, consumer preferences shifted toward all-in-one devices for both work and personal use. BlackBerry’s emphasis on security and email, once its greatest strengths, became less compelling as competitors offered broader features and seamless experiences. The brand’s market share plummeted rapidly. By the mid-2010s, BlackBerry was a shadow of its former self in the hardware space. The company pivoted to software and security services, focusing on enterprise solutions rather than consumer devices. Though BlackBerry smartphones are no longer the cultural icons they once were, the brand remains influential in cybersecurity and enterprise software. The company’s legacy is a reminder of how quickly innovation can reshape industries—and how even market leaders must adapt or risk being left behind. BlackBerry’s rise and fall tell a powerful story: early success does not guarantee lasting dominance, especially in technology. It’s a lesson in agility, customer focus, and the importance of anticipating change in an ever-evolving market.

Explore how Disney transformed from a small animation studio into a global entertainment empire. This episode dives into the powerful storytelling, ground breaking innovation, and emotional connections that helped Disney create timeless classics and build a cultural phenomenon spanning movies, theme parks, merchandise, and digital platforms worldwide.