Your pet business, Your way

Do you need to write a press release about your pet business?You're in the right place!This episode will cover everything you need to know when it comes to creating a press release for your pet business.But what I’m really keen to stress is that there is more to landing press coverage than writing a press release.What journalists want are stories, and by the end of this episode, you’ll have a sense of how to go about finding them in your pet business, plus what you can do if you’d like some support.Key topics and timings in this episode:0.20 - Introduction to the podcast and topic.0.46 - Why I've re-recorded this episode from 2020.1.38 - My background and how this will help you with your press release.4.28 - Why journalists aren't bothered about press releases and what they really want instead.4.57 - What to expect from this episode.5.19 - Definition of a press release.5.54 - Why you as a business owner are capable of writing one yourself.6.55 - Why there's never been an easier time to connect with the press.7.44 - Why have a press release and how being in the press gives third party validation.9.20 - When you might need a press release.10.53 - Examples of what makes a story from Zoe, Rachel and Sarah.16.33 - Story idea prompts for if you're stuck for ideas.17.40 - How to write your press release.19.00 - Why you want your story to be click-baity.22.59 - What else you need to include with your press release.25.27 - What you shouldn't do with your press release.28.01 - Options for working together if you'd like support.28.45 - How press coverage has helped my dog friendly business go from ghost town to fully booked.29.36 - What to expect from the membership.31.18 - How my 1-1 calls work.Background on the host: If you’re new to the podcast and you’ve clicked on this episode because you need to write a press release, here’s a little background about me.I’m a journalist and have been since 1999, a whopping 25 years ago, writing for local, regional, and national newspapers.In 2006 I went freelance, and since then, I have continued to work for national titles, women's magazines, and websites. I found myself writing about the pet industry after adopting my friend's dog Daisy in 2009, and this led me to start my own pet blog.My blog, www.thepawpost.co.uk, appeared in the top 10 UK pet blogs, and businesses and brands would approach me about being on it, and when they found out I was a journalist, they asked for help in landing press coverage.This led to me writing a book, 'Publicity Tips for Pet Businesses,' starting a Facebook group, working one-to-one with people, starting an online course, this podcast, then a membership.Since 2019, I’ve helped over 1000 pet business owners appear in newspapers, magazines, radio, TV, including BBC Breakfast, websites, podcasts, and more.Further reading or listening if you enjoyed this episode: Is my Pets Get Visible membership right for you?How to prepare for a radio interview with Anna WebbWhat happens on a Get Your Pet Business in the Press 1-1Dos and Don't when dealing with journalistsa...

Is getting some press coverage something you’d love to achieve for your pet business?You might see other people in the industry getting brilliant media coverage and wonder ‘how do they do it?’Well, the good news is you don’t need a huge budget and a fancy PR company to appear in the media and make sure your business is seen.In this podcast episode I’m sharing five simple steps you can follow to if you’d like to Get Your Pet Business in the Press.There’s also a PDF you can download here that takes you through each step, with space for notes and ideas and additional resources.Key topics and timings in this episode:0.30 - Introduction to the episode and how to get the PDF download which walks you through each step.2.00 - Why you don’t need a PR company or agency to get in the press.3.13 - How getting in the press can help you grow your pet business.5.22 - The difference in the number of people you can reach through media coverage versus social media.6.26 - Case study Zoe Willingham.7.15. - Step one - consider who you want to reach.9.52 - Step two - think about where you would like to be featured.13.27 - Step three - come up with a story idea.20.10 - Step four - find the right person to pitch to - the one who is likely to be interested in what you have to say.23.41 - Step five - write your pitch.25.22 - Be prepared to have the journalist call as soon as you send your pitch.Links mentioned in this episode:Download the Five Steps PDFRead How to prepare for an interview in ten simple stepsHow to prepare for an interview in ten simple stepsIs my Pets Get Visible membership right for you?How to write a press release for your pet businessHow to find journalists contact detailsWhat’s the difference between a pitch and a press releaseThree moments you can use as story ideas

Would you love to feel calm and in control of your content?Does it sometimes feel like you're constantly scrambling for ideas, or vanishing off social media when life gets busy?The good news is, you don’t need to chase trends or create from scratch every single day.You can have a plan that fits around you and your life.In this podcast episode, I'm sharing how repeatable content tasks - things you can post every week or every month - can help you stay consistent, visible, and connected to your audience without feeling overwhelmed or stuck.You'll learn what repeatable content is (and what it isn't), how it helps with confidence and consistency, and why it builds trust and leads to more sales.Plus I share some behind the scenes about the posts I use each week and month, and how you can create your own content rhythm using my free calendar and wall planner.This episode is part of the January 2026 planning series and includes a chance to win a three-night stay at Sunnyside Cottage or a year in the Pets Get Visible membership if you grab a planner before January 28th.Key topics and timings: 1.05 - How to access your free social media calendar and wall planner.2.05 - Why self-promotion feels so hard.3.14 - How repeatable tasks are just for you and can't be copied.4.30 - Why being consistent helps and keeping in touch regularly and will put you way ahead of marketing gurus.6.44 - What's in the calendar.7.00 - Why repeatable content works, why we need to keep talking about our offers and how customers need so many more touchpoints now.8.30 - The repeatable tasks I have in my business.12.45 - What happens when you download the calendar and how you can use it.14.00 - Putting together your repeatable plan.16.03 - How repeatable content helps make your life easier.18.30 - How to download the calendar.20.42 - Ways to access more support in Pets Get Visible and what's involved.23.12 - Episode summary and how to get in touch.Links mentioned in this episode:Download the social media calendar: https://rachelspencer.co.uk/calendar/Check out the Pet Business Content Planner: https://rachelspencer.co.uk/shop/Further listening/reading:Alex McCann on putting your personality into your contentMaking planning a habit in your pet businessCreating habits you can stick toShould you buy my pet business content plannerHow to use the pet business content plannerIs my Pets Get Visible membership right for you?

Would you love to become the kind of person who plans?Are you fed up of feeling like you have so much going on that you can't keep up, and like the idea of a more calm way of working?The good news is that you don't need to have a complete personality overhaul to become more organised.It's something you can build on one step at a time.In this podcast episode you'll learn why planning is helpful along with some stats to support the impact it has on your performance.Plus pet business examples on ways they plan to support their work and feel less overwhelmed.Key topics and timings: 0.20 - Episode overview.0.30 - The feeling of overwhelm people are experiencing.1.05 - What the Pet Business Content Planner is and how it can help with becoming a person who plans.2.20 - Why planning is challenging and how it might take a few attempts to get started.2.50 - The reasons people say they can’t plan.3.30 - The importance of being seen.3.50 - Why planning isn’t a personality trait but a habit that you can do, just like brushing your teeth.4.30 - Setting yourself up for success with planning.5.10 - Client example - Louise from Studio44Pilates and her tracker.6.30 - Why it’s important to put your business out there as an ethical pet pro.9.02 - Why habit tracking works.9.30 - How writing down your goals helps.10.37 - How the Generation Effect works.12.15 - Creating the right environment to plan.14.03 - Gamification and how that helps with planning.15.34 - Why monthly planning works better than bigger goals.16.03 - The fresh start effect and how the planner can support you.17.54 - Why it’s not about being a perfect planner and how all you need to do it keep coming back.18.34 - Starting small with 5 simple ways to be a person who plans.21.12 - Why you don’t wake up one day as an amazing planner, but you can become a person who plans.21.43 - How to get a copy of the Planner, join the Planner Club and win a stay at Sunnyside Cottage or a year of support.Links mentioned in this episode: James Clear - Atomic HabitsStudio44Pilates Habit Tracker: https://mailchi.mp/f755bf536962/mymonthonthematKerry Whitney from Frankys Bowtique fitness progress page: https://www.instagram.com/kerry_9whitneyMel Robbins podcast: https://www.melrobbins.com/episode/episode-358/Related posts: How to create habits as a pet professionalThe importance of looking back to see how far you’ve comeIs my Pets Get Visible membership right for you?What is The Planner Club and should you joinHow to use the Pet Business Content PlannerShould you buy my Pet Business Content Planner

Are you looking for a simple planning system that can cover your SEO, social media and email marketing?Maybe you'd love to create one piece of content that you can use for all three, and know that your business is showing up on Google and in the AI learning models.If so this podcast is for you.It covers how to create content to feed the demands of your website, social media and your newsletter so you can keep in touch with your current clients, and connect with people who need what you have to offer.Key topics and timings: 0.21 - What to expect from this episode.0.50 - How my pet business planner can help.2.30 - What we know about pet owner behaviour when it comes to searching online.7.23 - The 'They ask, you answer,' principle by Marcus Sheridan.8.20 - Examples of what kind of user experience you can create.10.20 - How creating content for your website and Google will help the AI models learn about you.11.48 - Start with one core piece for the week or month and host on your website.12.35 - Creating a bank of bingeable content for your website, and that you can send to potential clients when they ask you questions.13.15 - Remember your blog content will show up on AI searches too.14.00 - Case study, Louise Humphrey.15.07 - How blogs you wrote years ago will serve you, and creating content themes.16.34 - How my Pet Business content planner can support you.Links mentioned in this episode: Buy my pet business planner: https://rachelspencer.co.uk/shop/Rikki Sullivan at The Canine Copywriter: https://thecaninecopywriter.co.uk/Kate Toon's SEO podcast: https://therecipeforseosuccess.com/category/podcast/Read Louise from Studio44Pilates blog: https://studio44pilates.com/category/louises-blog/Further listening: How to create website content to make your pet business stand out with Roz HealeyHow to create a pet business social media content calendarHow to start a pet blog or pet business blogHow to start a pet business newsletterHow to create a bingeable bank of contentShould you buy my pet business planner

Are you feeling ready to make a plan for 2026 but not sure where to start?Maybe you've got some big goals for the year ahead but it's the start of January and you're easing yourself in.This podcast and blog is about making a plan that fits round you actually want to work, and what’s right for your life, your energy and your goals.In the episode, I talk about the five things I believe you need to think about if you want to make a plan that works.They are your strengths, skills, energy, goals and values.I’ll take you through what each of those means, share how to figure them out for yourself, and walk you through some real-life examples to help you apply them to your own plan.Key topics and timings:0.20 - What to expect from this episode.2.13 - Sponsor message - Pet Business Content Planner3.20 - Giveaway details.3.55 - Why planning matters and so many of us get it wrong.4.55 - How we might look at a goal for our pets example.6.02 - How to back yourself when you set a goal.6.45 - Marathon example.10.50 - Katie Gwilt planning story.11.50 - Posting on social media regularly example.17.08 - Backing yourself to make your goal a reality.17.42 - Looking at matching a goal with strengths, skills, energy, goals and values.18.30 - Defining strengths.19.57 - Defining skills.22.06 - Defining energy.25.50 - Defining goals.27.04 - Defining values.31.54 - How these would apply for me.32.56 - How to get in touch.33.04 - Competition details.Links mentioned: Buy a 2026 planner or join the planner club: https://rachelspencer.co.uk/shop/Further reading/listening:Should you buy my 2026 Pet Business Content PlannerHow to use the Pet Business Content PlannerHow to create habits in your pet business you can stick toIs my Pets Get Visible membership right for you?How to choose the right pet business membershipWhy community matters for you and your pet business

Do you choose a word for the year? Or are you thinking about yours for 2026? Each year, I choose a word to guide how I want to feel and how I want to work and this year it’s Connection.In the past, it's been Calm and Space - two things I definitely needed during some pretty full-on seasons. But this year, for 2026, it’s all about connection.In this post, I’m sharing why that word matters to me, how it came about, and some reflections and prompts to help you choose what you want from the year ahead too. I hope it gives you a moment to pause and think about what 2026 could look like for you.Topics and timings:0.20 -Episode outline.0.38 - Planner sponsor message.2.17 - How do you want to feel in 2026.2.40 - Why Connection is the word for 2026.3.10 - Why my perspective has changed.4.37 - Some previous words of the year.8.10 - What Connection means and the training I'm doing for 2026.10.59 - Prompts to help you think of what connection means for you.13.09 - Connection and collaboration example with Vanessa from Wag-Wagatha Christie groomers.16.29 - The importance of a sense of belonging.17.02 - How the Pets Get Visible membership can help you feel connected.17.44 - More real life meet ups for 2026.19.08 - Why it's not just you sitting there thinking everyone else has it all figured out and you dont.21.18 - How imposter syndrome is with us at all levels.22.05 - Thank you message to start the year. Links mentioned in this episode:Emotions coaching: https://www.igcompany.com/emotionscoachingPlanner and Planner Club: www.rachelspencer.co.uk/shopFurther reading/listening: 12 Takeaways from my Online Planning DayHow to prepare for a pet business eventIs my Pets Get Visible membership right for you?How to choose the right pet business membership Should you buy my Pet Business Content PlannerWhat is The Planner Club and should you joinWhy I am an accredited Pet Business Coach Look back and see how far you've come

Are you thinking of putting up your pricess in 2026?If you're a pet business owner who struggles with charging fairly, overdelivers, and feels awkward about pricing - this episode is for you.I share what my current offers include, why my prices are increasing in 2026, and how the investment I’ve made in my own training and development is shaping the support I provide.You’ll also hear from two of my lovely clients, Louise and Sarah, who’ve both grown in confidence and visibility through coaching and community support.I also explore the emotional side of pricing - the guilt, the fear, and that voice that says “no one will pay that.”In this episode I'm inviting you to reflect on whether you might be undercharging, and how to make pricing decisions that feel right and fair for you.And if working together has been on your mind, this is your heads - up to take that next step before my new prices come in from January 2026.Key topics and timings:0.14 – Why talking about pricing is awkward.0.44 - Why this episode is for my fellow 'terrible businesswomen' who go over the top for thier clients and feel bad about money.1.30 – One-to-one coaching: what’s changing and why.2.30 - What 1-1 support includes.3.58 - Louise shares what it’s like to be coached by me.6.48 - Membership price increase: what’s included and why it’s going up.7.12 - The impact of community, support, and being seen8.50 - Client example, Sarah Jones.14.12- Sarah’s journey from invisibility to impact.18.07 - How benchmarking my pricing helped with this process.19.17 - The ways I'm investing in myself for 2026 - Emotions Coaching Practitioner Training.21.34 - How pricing low impacts on how you feel and valuing yourself.22.30 - What knocked my confidence with pricing.23.30 - Why I can look in the mirror and feel OK about what I charge and straightforward offers.25.34 - Pricing in a way that feels good and is fair to you.26.15 – Final reflections on money mindset, growth, and doing what feels right.27.13 - What to do if you want to work with me.Links mentioned in this episode:Is my Pets Get Visible membership right for you?How to choose the right pet business membershipJane Ardern - putting you first in your pet business How much does pet business coaching cost?Different kinds of coaching for different stages in your businessHow to choose a pet business coachWhat is a pet business coachWhy I am an accredited Pet Business Coach

When you run a business, it can feel like you’re constantly bombarded with new things you need to be doing.You wear plenty of hats anyway, from doing the actual work, to social media, your accounts, keeping on top of your orders and appointments.And on top of that, in the ever-changing online world, with so many ways you can get your business seen at your fingertips, there’s an endless barrage of information on stuff you need to do.There will be times when what you need is directive support, for someone to say, ‘You need to.’And there will be stages where you’ll need space to think about what you need, and you might benefit from someone to pose that question to you.In this episode, I talk about the two approaches, what coaching is, what mentoring is, and some things to consider when it comes to working out what you need.Plus, your options if you’re looking for support.Key topics and timings:0.20 - Episode outline.0.45 - Pets Get Visible sponsor message.1.24 - The 'You need to' challenge.3.25 - How it can feel like you've run back into the thing you tried to get away from, being micromanaged.4.45 - Working at your own pace.5.30 - When I DO tell people what to do.7.16 - The difference between coaching and mentoring, 8.34 - Keri Squibb Pets Get Visible review.9.48 - The three kinds of coaches I see in the pet business space.13.28 - The coaching support I'm having at the moment.14.40 - Having an unshakable belief in what you do.15.00 - Why it's up to you to decide what success is for you.16.30 - What person centred coaching is.17.50 - What happened when I decided to go freelance.20.02 - Training to be a coach in 2022.21.14 - Tools in the planner that can help you figure out what you need.22.30 - What kind of support would help you?23.00 - How to get in touch if you'd like to work together.Links mentioned in this episode:Join Pets Get Visible: https://rachelspencer.co.uk/pets-get-visible/Buy a 2026 planner: https://rachelspencer.co.uk/product/pet-business-content-planner/Further reading/listening: What is a pet business coachShould you buy the Pet Business Content PlannerWhy I am an accredited Pet Business CoachIs my Pets Get Visible membership right for you?Different kinds of coaching for different stages in your businessHow to choose a pet business coach

Are you already feeling like you’ve got a plan for 2026 or looking for some inspiration?If it’s the latter then carry on reading because in this post and podcast episode, I’m sharing 12 lessons from the online planning day I ran recently.As well as the key areas covered in training, You’ll hear from the pet professionals who were there on the day and what works for them.Whether you're all set for 2026 or thinking of the year ahead, I hope these give you a feeling of clarity, some  reassurance, and maybe a few ideas to try out for yourself.Key topics and timings: 0.20 - What to expect from the episode0.40 - What to expect from the 2026 Planner0.59 - Match funding for The Big Give and StreetVet2.30 - Planning support for 2026 and your options2.45 - About the five pet professionals who shared their stories7.14 - Lesson 1 - People crave structure8.12 - Lesson 2 - Be flexible9.43 - Lesson 3 - Keep checking to see what's working11.14 - Lesson 4 - Plan for Jan = positive start for 202611.39 - Lesson 5 - Don’t forget how amazing you are13.05 - Lesson 6 - Think of your content as a time capsule13.33 - Lesson 7 - Energy is what will make a difference14.22 - Lesson 8 - Being visible is SCARY15.09 - Lesson 9 - Focus on what matters to you16.07 - Lesson 10 - Stay on your own to-do list18.05 - Lesson 11 - You don’t have to do it on your own19.17 - Lesson 12 - Make sure you're connected20.38 - Ways to work together for 2026Links mentioned in this episode: Planner Club: https://rachelspencer.co.uk/product/pet-business-planner-bundle/Pet Business Content Planner: https://rachelspencer.co.uk/product/pet-business-content-planner/Check out Pets Get Visible - My membership for support, coaching, content ideas and connection all year round. It's currently £30/month (going up to £45 in 2026).Head here: https://rachelspencer.co.uk/pets-get-visible/Related postsShould you buy my Pet Business Content PlannerWhat is The Planner Club and should you join?The importance of looking back and seeing how far you've comeChoosing the right pet business membershipIs my Pets Get Visible membership right for you?

Jade Statt is the co-founder of StreetVet, a charity supporting people affected by homelessness and their pets.Jade, her co-founder Sam Joseph, and their volunteers, support animals in 23 locations in the UK and there are 350 vets and nurses who are part of StreetVet.It all started when Jade, a vet, was on a night out in London in 2016, and saw a homeless man whose dog had a painful skin condition.She was desperate to help but couldn’t, and the image of that dog stayed with her, so she decided she wanted to make a difference.Jade began going out and treating animals on the street, then connected with Sam, who was doing the same, and StreetVet began in 2017.In this interview, Jade shares their story, the many hurdles and challenges along the way, and how you can support the work they do.Scroll down for all the links to connect with Jade and support StreetVet. Topics and timings: 0.20 - Episode outline.1.22 - Jade on how she started StreetVet-ing in 2016, and founding the charity with Sam Joseph.2.32 - The volume of volunteers working in the UK.3.12 - The different kinds of animals StreetVet support from dogs and cats to rabbits, birds and snakes.5.29 - Trust and some of the challenges Jade and Sam and their colleagues needed to overcome.7.00 - Working with regulations to ensure vets were able to go and offer support.8.39 - Connecting with Josh Coombes of Do Something For Nothing and how that helped build trust with the homeless community.10.32 - The message Jade wants people to understand about people living on the streets with their pets and why they sacrifice a home to be with their pet.14.45 - How the difficulties with the rental market and the cost of living crisis combined could lead to more pet owners being on the street.16.36 - How 9/10 hostels don’t allow pets and why StreetVet started the Accredited Hostel Scheme.17.39 - The Purina Better With Pets Prize and how this has supported the hostel scheme and now 60 accept pets and 50 are now being ‘onboarded’ to have the right set up for pets.21.32 - What working with Purina has meant for StreetVet and how a corporate relationship works.23.33 - The StreetVet film and why it was so vital to create a film with the sensitivity it deserved.26.49 - How the Big Give is boosting funds for StreetVet and how buying a copy of my Pet Business Content Planner between 2nd - 9th December 2025 will mean £5 is donated. This is fund matched meaning the charity will be given £10.28.07 - Some of the stories in the film - Debs and Bluebell and working with Steph Keelan to ensure StreetVet was represented appropriately.32.30 - Jade shares some of the ‘ugly moments’ of the StreetVet experience and managing the charity along with her work as a vet.35.30 - Why collaboration is important for StreetVet.36.53 - Dean Coleman, one of Jade’s clients who passed away and how losing him impacted on Jade.39.23 - Reflective practice and emotional support for volunteers with Rosie Allister from Vet Life.41.46 - How being a StreetVet has impacted on Jade’s mental health.45.07 - How the awareness and support around mental health has changed.46.30 - Homeless people cite their dog as their ‘support network’ research. 48.06 - Ways you can support StreetVet as a business.50.06 - The Big Give and the boost this can give by doubling donations - this year’s target is £60,000.51.03 - The Human Animal Bond Day on July 26th.52.07 - What’s next for Jade and StreetVet and having vets and nurses in new locations, with the goal of two new locations a year for the next two years.54.01 - Ways to connect with StreetVet.Key quotes:"If you were made homeless tomorrow, would you give up your pet? Most people say no -but have you really

Have you bought a planner because you want to feel more organised, calm and in control of your pet business in 2026?It’s normal to start the year with good intentions of how you’d like things to be.And with a plan that you can keep checking back in on and that prompts you to look at your progress, the goals you set for yourself for the year ahead can become a reality.Whether you’ve bought a copy of my Pet Business Content Planner or you’re looking for inspiration for using any planner, this post will help you get the most of the planner you’ve invested in.Key topics and timings in this episode:0.20 - What to expect from this episode.2.08 - What the planner has inside and the different elements, the diary, awareness days, goals and reflections, quarterly planning, and coaching exercises.5.30 - What a planning power hour is and how to have one.8.15 - The importance of taking time to reflect each month.9.40 - Building a habit of using a planner.11.58 - Case study - Clare Ware from Insight Hounds.13.01 - Using the Words for When section when you need support or get stuck.15.24 - Having a monthly and quarterly check-in to see your progress.18.39 - About the Planner and the Planner Club.Links mentioned in this episode:The planner is £40: https://rachelspencer.co.uk/product/pet-business-content-planner/Join the Planner Club here: https://rachelspencer.co.uk/product/pet-business-planner-bundle/ Further reading/listeningShould you buy my Pet Business Content Planner and Companion?What is the Pet Business Planner Club and should you join?Is my Pet Business Planning Event right for you?How to use awareness days in your pet business contentNavigating the rollercoaster that is running your own businessThe importance of looking back and seeing how far you've come Why every pet business should have a win folder

Kate Hendry is the founder of Finbo Studio - a branding and design agency that helps pet businesses create a visual identity that feels just like them.In this episode, we talk all about how your brand is so much more than just a logo – and how to put yourself out there in a way that feels good.Kate is the brilliant brain behind the design of my planner, and she’s worked with loads of amazing pet brands to help them stand out, tell their stories, and grow businesses they’re proud of.We talk about how she went from drawing wildlife prints for her son Finn’s nursery and selling them in an Asda car park, to creating brands that go on to win top industry awards.We cover the mistakes she’s made, the moments that made her want to give up, underpants on the radiator, and what it takes to build a business that reflects who you are.Kate explains what good branding is really about - not just colours and logos, but clarity, confidence, and creating something that supports you to show up. She also shares how feeling invisible shaped the way she now helps others feel seen.We chat about why we need to stop overthinking, how to be brave in our content, and why sometimes the hardest part of business is saying the thing you really want to say.I really hope you love this episode, and that it leaves you feeling a little bit braver when it comes to being yourself.You’ll find all the links to connect with Kate at the end of this post, along with a summary of our conversation.Key topics and timings:0.20 - Episode overview.2.53 - Kate’s introduction and background.4.02 - How Kate’s self-employment business started with creating wildlife illustrations and prints for her little boy Finn and selling them in Asda car park.7.07 - Understanding profits and margins and why Kate stepped away from her product business.9.21 - How Kate uses the experience she made with her product business to support her clients in her new business.13.35 - How Kate fell into the niche of working with pet brands.18.05 - The process of helping a pet brand work out how to bring their brand to life and represent themselves in a way that feels right and reflects how they are.23.51 - How her clients are the key for helping Kate bringing their brands to life with a case study with Kate Hart from The Sniffer Shop.25.50 - The research process and how the passion of the business owner is brought into branding.27.59 - How the branding and strategy and design is implemented across the business.31.45 - How a visual identity project worked for Nina Fotara from The Confident Canine.35.21 - How Kate would brand herself.40.29 - The confidence you get from feeling the impression you’re putting out into the world reflects your business properly.43.29 - Why Kate’s own experience of feeling invisible and wanting to be ‘small and quiet’ makes her so passionate about supporting her clients in feeling good about being seen.48.55 - Originality and authenticity and how this makes running your business easier.51.24 - Being brave with your content.52.14 - How Kate is feeling more confident with sharing her thoughts and feelings and not being scared of being divisive and how posting your opinions will help you stand out. 54.45 - Kate’s advice for people who want to stand out and why you don’t need to be polished and professional.57.08 - Our sharing things you’re a bit scared of saying challenge!1.01.52 - Where to find out more about Kate.Links mentioned in this episode:Find out more about Kate on her website: https://finbostudio.co.uk/Learn more about The Sniffer Shop:

If you’re feeling overwhelmed by all the things you’re told you should be doing, and you're craving some space to figure out what actually works for you, this episode is for you.I’m talking about my 2026 online content planning day - what it includes, how it works, who it’s for (and who it’s not for), and why it’s part of my new offer, the Planner Club.But more than that, I share why this isn’t about giving you another strategy or a list of things to add to your already full plate. It’s about giving you space, support, and structure so you can trust yourself, get clear on what you want in 2026, and build a plan that fits your business - not someone else’s.Topics and timings in this episode:0.20 - Episode outline and what to expect.0.35 - About the 2026 Pet Business Content Planner.1.45 - What is the event all about and why the online event I’m running is different in articulating what you’re really charging for.3.20 - Why the event is about having time and space to work out what you want for 2026.4.20 - The structure of the event, timings and what will be covered.5.00 - Benefits of the Planner Club (the event is part of this)6.51 - Why the event isn’t about teaching, it’s space for you to think about the year ahead.7.30 - The problem with using someone’s system.8.30 - Why keeping it simple can be key for figuring out what’s right for you?8.50 - Rachel Vigers from Rock Consulting and her framework - Direction, Connection, Impact and Differentiation.9.30 - How different ways of communication work for different personalities.11.22 - Why I won’t be starting a YouTube channel or going on TikTok.12.30 - Why I don’t do video.13.50 - Why I want my event to be the opposite of the noise we hear about all the things we should be doing.14.16 - Who the event is not for.14.28 - Who the event is for.15.26 - Self-trust and why it’s the opposite of waiting for the magic bullet that will save your business.Quotes from this episode:“The problem with someone else’s system is - it’s someone else’s system. It might be amazing for them, but it doesn’t mean it’ll work for you.”“I don’t want to add more to your list. I want to help you focus on what you want to do next - without all the noise.”“This event isn’t about teaching or telling you what to do. It’s about giving you the space to think clearly about your 2026.”“Self-trust is the opposite of chasing trends. It’s knowing what’s right for you and building your business your way.”“I’m not going on YouTube. I’ve got false teeth, a broken nose, and a lifetime of insecurities - and I’m still building a business that works for me.”Links mentioned in this episode:Denise Duffield Thomas - What are you really charging for? https://www.denisedt.com/blog/what-are-you-really-charging-forShould you join my Planner Club? https://rachelspencer.co.uk/the-planner-club-pet-business/

Bleu Stessia is the founder of My Cat Grass - the UK’s only fully compliant producer of fresh cat grass.Back in 2018, Bleu had the idea to create his own grass after Monty, his British Shorthair, suffered from intestinal problems caused by his thick coat. Determined to find something to help him, Bleu decided to try cat grass, and started growing it on his windowsill to support Monty’s digestion, and found it made a huge difference.Then friends and family asked him to supply cat grass for their pets, and he started exploring what it might be like to turn it into a business.Now, eight years later, Bleu has supported cats and their families all over the world in living healthier, happier lives.He’s campaigned for cat grass to be recognised as a pet food, worked with vets, DEFRA, the Food Standards Agency and so much more and he’s on a mission to improve feline nutrition.In this episode, Bleu talks about how stepped away from a career in IT to start My Cat Grass and the many hurdles he’s overcome. He talks about the years of research, the legislation challenges, and the utter determination it took to build a brand grounded in science, ethics, and care.Plus, his drive to raise standards across the industry, the rise of indoor cat ownership, and why putting cats’ wellbeing ahead of profit has always been his guiding principle.You’ll find all the links to connect with Bleu at the end of these show notes.Topics and timings in this episode0.20 - What to expect from this episode.2.04 - Bleu’s background and how he came up with the idea to make My Cat Gras.4.27 - Monty, the British Short Haired cat who inspired My Cat Grass.8.10 - What it was like to go from supplying friends and family to creating a business.13.31 - Navigating legislation and the steps Bleu went through to make sure the claims he made were scientific and that the the product was exactly as he wanted it to be.15.41 - The benefits of cat grass.22.49 - How the changes in cat lifestyle, for example more cats living indoors since lockdown, has impacted on My Cat Grass and cat health in general. 27.35 - Bleu’s hopes to work with other pet professionals now the work around having My Cat Grass defined as a pet food is complete.31.02 - Why it was so important to ensure the product was safe, organic and defined accurately. 35.19 - The Cat Show Live, events and getting the word out there about My Cat Grass. 36.51 - What it’s been like meeting cat owners.39.17 - Bleu’s experience talking about My Cat Grass at the PIF Business of Pets event.41.16 - The next challenge, working with pet stores to stock My Cat Grass.43.16 - What it’s been like meeting pet store owners and the response he’s had.51. 51 - What’s next for Bleu and My Cat Grass.57.11 - Why Bleu was so determined to make sure he did it right, despite the costs and battles, and why he chose to take the path that benefited cats in the long run.58.53 - Where to find out more about Bleu and his work.Links mentioned in this episode: Find out more about Bleu and My Cat Grass on his website: https://mycatgrass.co.uk/Connect on Instagram: https://www.instagram.com/mycatgrass/Follow on Facebook: https://www.facebook.com/mycatgrass/Connect with Bleu on LinkedIn: https://www.linkedin.com/in/bleu-stessia-6b394967/Further reading/listening a...

Gemma Stocks is the founder of The Herbal Dog Co - the biggest pet brand on TikTok which she built after making natural products for her own dogs at home.It all started back in 2017, when she was struggling to find natural solutions to treat skin problems for her own pets and began making concoctions for her poorly rescue dogs Benson and Lola from her kitchen table.Gemma was working in hospitality, and had an interest in health brands for humans and wondered what it might be like to do the same for pets.Wanting to do the best for her own dogs, she started experimenting with natural remedies and raw feeding, learning about herbs after work and building a range that now has a huge following across the UK.Gemma talks about how being dyslexic and having ADHD has shaped how she runs her business - from her simple messaging to making sure no customer ever feels stupid or isolated.We also chat about TikTok - how she said no to Dragon’s Den, then later joined TikTok Shop after being approached by someone who used to work on the show. She talks about going live when no one was watching, the behind-the-scenes graft, and why being consistent when it was the last thing she wanted to do led to making £1million on the platform.Plus, why she thinks self-care sometimes looks like trashy romance novels, and why making mistakes is something to be proud of.All the links to connect with Gemma and find out more are at the end of this post, and you can listen to the full interview using the player link below.Topics and timings in this episode: 0.20 - What to expect from this episode.1.36 - Gemma on how she went about creating the Holland and Barratt of the pet world and how her business grew.3.40 - How Gemma learned about food as medicines through her old role working restaurants and hospitality.4.10 - Doing her own DIY raw feeding and supplements for her own dogs and how this led her to explore her own solutions.7.08 - Finding her customer base and talking in layman’s terms to her customers who are trying to figure out what’s best for their dogs.9.56 - How Gemma connected with a former vet and herbalist to ensure what she was creating was the best she could offer.11.38 - Regulation and the supplement industry for pets.13.02 - Connecting the dots between the trends in human spending and matching this with the change in how we were treating our pets.16.17 - Juggling her day job with running her new brand.18.54 - Using what she learned from her old role to build an audience and community, working with groomers and people in the pet industry and growing the Herbal Dog Co.23.22 - Having her first office/warehouse at the back of a friend’s pet shop, and taking on her first employee Hazel.28.55 - How the team has grown since and how she maintains morale with her staff.34.51 - The ways Gemma brings her company culture and behind the scenes at The Herbal Dog Co into her content.41.33 - Why Gemma’s own experience of being dyslexic growing up shapes the way she communicates with her audience.46.22 - Choosing TikTok shop over Dragon’s Den and how Gemma chose to take a leap of faith on the video platform which led to her making £1 million!57.21 - What else has worked for Gemma in raising the profile of The Herbal Dog Co.1.06.21 - Gemma on her biggest mistakes.1.12.03 - The self-care steps Gemma follows.1.16.02 - How Gemma is now supporting other brands who want to learn about TikTok.1.17.53 - Where to learn more and connect with Gemma. Links mentioned in this episode: Watch Gemma's video of Gigi settling in: https://www.instagram.com/reel/DOfymFFjSf1/?igsh=Zm95d2t5OWs1bDg1Visit The

Key topics and timings in this episode: 0.20 - What to expect from this episode and the chat with Kirsty.1.41 - Kirsty on her background in the pet industry.2.47 - How Kirsty went from running her hydrotherapy business to creating her own tool.3.54 - Deciding to sell her business and change direction.5.18 - How her experience shaped what she’s made with Pet Biz AI.8.00 - Getting her head round technology as a business owner who has dyslexia.11.01 - Kirsty’s advice for people who might be wary of AI.15.01 - What the Pet Biz Ai system looks like.20.00 - Taking the pressure off yourself to keep up.21.45 - Using Q and A to make sure the AI overviews pick up on your content.24.49 - How pet professionals can utilise AI search, Reddit and reels to be found.27.04 - Ways businesses are using Pet Biz AI.31.50 - Other ways AI can help in life from counselling to trading standards complaints!34.28 - How context windows work.37.46 - The importance of the personal touch and putting your personality and tone of voice in your content.42.35 - How hallucinations work and making sure you check the AI output.45.09 - Treating AI like an intern not an equal.47.52 - Kirsty’s thoughts on the future of AI for pet professionals and how it can make life easier.51.39 - What’s next for Kirsty and how to get in touch.Links mentioned in this episode:Kirsty on why winning awards will help your pet business grow.How ChatGPT, TikTok and Shopify are the new gatekeepers podcast with Natasha Courtenay Smith. Links mentioned in this episode:Connect with Kirsty on her website: Pet Biz AI websitePet Business Content Planner & CompanionFollow Kirsty on LinkedInFurther reading/listening on this topicKirsty on why winning awards will help your pet business grow.How ChatGPT, TikTok and Shopify are the new gatekeepers podcast with Natasha Courtenay Smith.Key takeaways from the Business of Pets Conference 2025 Download my free social media calendar 10 ways to use ChatGPT to make your life easier (this post is from 2023)

Running a pet business is full-on, and when it comes to planning, it can feel like yet another thing on your never-ending to-do list. That’s exactly why I created the Pet Business Content Planner - and this year I’ve created more support to help you use it, The Planner Club.If you’ve clicked on this episode, chances are you’ve either grabbed a copy of the 2026 planner already or you’re thinking about it. Maybe you love the idea of being organised and consistent with your marketing - but also know you need a bit of structure and support to make it happen.This podcast will help you figure out whether the planner club is right for you. I’ll walk you through what’s included, how it works, and what you’ll walk away with by the end of the year.Topics and timings:0.42 - About the Pet Business Content Planner.1.30 - New things in the Pet Business Content Planner for 2026.2.38 - Why I decided to create The Pet Business Planner Club to go alongside the planner. 3.10 - What the Planner Club will help you do.3.46 - What you get in the Planner Club.4.35 - Online Planning Event.5.10 - How the quarterly planning sessions work. 6.55 - How the coworking mornings work.8.16 - Tracy Brind on her thoughts on the online coworking.9.00 - Days for the coworking morning.9.40 - Why I’m capping the Planner Club at 50 seats.10.09 - Who the Planner Club is for and not for.10.43 - Discounts for Pets Get Visible members.11.21 - Why I’m separating planning from coaching for 2026.11.45 - My background and credentials as a coach.12.05 - What’s inside Pets Get Visible.13.19 - Why I’m putting up my prices for Pets Get Visible for 2026.13.55 - Where to go to join the Planner Club or Pets Get Visible.Links mentioned in this episode:Should you buy my pet business planner? https://rachelspencer.co.uk/should-you-buy-pet-business-content-planner/Buy a planner: https://rachelspencer.co.uk/product/pet-business-content-planner/Join the Planner Club here: https://rachelspencer.co.uk/product/pet-business-planner-bundle/Find out more about Pets Get Visible: https://rachelspencer.co.uk/pets-get-visible-right-for-you/Learn more about Kate from Finbo Studio: https://finbostudio.co.uk/

Claire Harris is the founder of Pets 2 Places - the UK’s first pet taxi franchise and talks about why she's on a mission to educate owners about pet travel safety.Her business started back in 2014 when Claire had the idea to make a taxi service for pets, and with a £10 phone and a handful of leaflets.She was supporting elderly people in her old role in another business, and was asked about helping get pets to the vets.Claire gave the concept of ‘Pets to Vets’ a try, walked round vets with her leafets, and her business expanded, rebranded to Pets2Places in Milton Keynes and has grown into a national business helping people and their pets travel safely.As well as transporting animals, Claire feels so passionately about making sure when they’re travelling, pets are safe, and created Pet Travel Safety Day to educate owners around doing their best for their pets when they’re in the car.This happens every July 1st, the day wearing seatbelts became compulsory, and now Claire is working on creating her own crash tested travel equipment for pets and has become one of the UK’s leading campaigners for pet travel safety.She talks about the lack of proper safety standards when she started out, and how she taught herself everything from scratch, plus how being visible has helped.  All the links to connect with Claire and learn more about her work and Pet Travel Safety mission are at the end of this post. Key quotes in this episode: “People don’t know what they don’t know. I used unsafe equipment at first because there was nowhere to learn from. That’s why I now share what I’ve learned.”“I want people to look at their dog and ask: ‘Would I want to crash in a car like that?’ Because that’s what we’re putting them through.”“I started with a £10 phone and a top-up card. Now I’ve created a franchise, designed a safety product and started a national campaign. It’s grown because I believe in it.”“This business is about more than pets - it’s about people. Some of the clients we support haven’t left their house in months. We’re a lifeline.”“I didn’t set out to be a campaigner, but I couldn’t ignore what I was seeing. Once you know better, you have to do better.”“Being visible has helped me reach more people - but it’s also helped me stay accountable to my mission.”Topics and timings in this episode0.20 - Introduction to the episode.2.28 - How Claire’s Pets2Places business happened by accident.7.12 - What is was like starting out and how Claire went round her local vets with leaflets and her business grew. 11.22 - What travel equipment was like when Claire started out and what she’s learned. 14.36 - What set Claire off on her mission to learn about pet travel safety, and how she went about building her expertise in the area.19.11 -  What the law says about pet travel (and what’s missing).21.16 - Claire’s education and awareness work and Pet Travel Safety Day on July 1st.23.54 - What Claire’s taxis look like when it comes to equipment and keeping the animals she cares for safe.25.43 - The impact of being in an accident with an animal and how dangerous unrestrained pets in the car can be.27.30 - Some of the experiences Claire has heard of with animals being loose and the tragedies that can happen.30.05 - Claire’s plans to create crash tested ISO standard travel equipment for animals and her work campaigning for the government to take Pet Travel Safety more seriously.32.05 - Member story from Sarah Jones from My Anxious Dog.33.07 - Claire’s frustration that animals are ignored when it comes to travelling safely when we’re a nation of pet lovers. 34.11 - Her recommendations for pet owners who want to make sure their dog is safe.36.02 - The problem with the market at the...

Are you thinking of buying my Pet Business Content Planner?In this episode, I’m talking all about why I created it, who it’s for, and how it can help you.This planner is designed specifically for pet business owners to make marketing easier, build confidence, and help you stay organised.I’ll walk you through its features, like monthly content prompts, goal-setting tools, coaching exercises and practical resources that can help grow your visibility and connect with your audience.If you’ve ever felt overwhelmed by putting your pet business out there or struggled to stay consistent with your content, this episode has inspiration and actionable ideas to support you.I’ll also mention The Planner Club, where you can join in an online planning day, plus quarterly planning sessions and coworking mornings to help you make 2026 your most visible year yet.Key topics and timings:0.20 – What to expect from this episode.0.42 - Things to buy instead of the planner if you're not going to use it!1.15 – Why I created the Pet Business Content Planner and what’s inside: content prompts, goal setting and support tools.1.45 - How the planner brings together all I have learned from working with clients since 2019.2.30 - How the Planner Club can help you keep on top of planning.3.10 - What the Planner is like and updates for 2025.3.49 - What a typical month looks like. 4.19 - How the awareness day section works in planning and getting your business noticed.5.08 - Goal setting each month, the paws and reflect section and quarterly planning sections.6.30 - The Words for When section for example, words for when the Peer Fear strikes.9.28 - Who the planner is for?10.37 - Planner review from Sarah from Berkshire Dog Training.11.31 - Who the planner is not for.13.10 - The importance of finding your own voice as a pet professional.14.20 - How the planner can help you.17.39 – Overview of what’s new for 2026.19.47 – Introducing The Planner Club and how it works.23.47 – StreetVet fundraiser – how planner sales will support the charity.Links mentioned in this episode: The planner on its own for £40: https://rachelspencer.co.uk/product/pet-business-content-planner/Or bundle it with The Planner Club and get a ticket to my online planning event and support all year round: https://rachelspencer.co.uk/product/pet-business-planner-bundle/Connect with me on social media: @rachelspencerukStreetVet Charity: streetvet.org.ukCharlotte Faith (UK templates): caninemarketingsupport.co.ukBella Vasta (US templates): jumpconsulting.netFurther reading and listeningHow to create a social media calendar for your pet business The importance of looking back to see how far you've come 10 ideas for using awareness days that aren't all social media