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Women Who Lead & Sell

Author: Kelly Quinn & Aliya Musa

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Women Who Lead and Sell is the go-to podcast for women who are deep in the world of business and ready to scale to seven figures—without getting stuck in the grind. If you're looking to systemise your sales so you can grow sustainably and free yourself up to focus on what truly drives you, this is for you.


We share a proven system and interview powerhouse women who have built and scaled seven-figure businesses, uncovering their strategies, challenges, and real, unfiltered journeys. No fluff, just actionable insights and the truth behind what it takes to grow and lead with impact.


Our mission? To help create 1000 seven-figure businesswomen in the next three years. We’re on this journey too, and we’ll be sharing our wins, lessons, and everything in between. Let’s lead, sell, and build something extraordinary—together.

34 Episodes
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Get 50% off an EllaCRM package using this link! - https://ellacrm.com/wwlas Join the Women Who Lead and Sell Community! - https://community.womenwholeadandsell.com/login About Katie: I’m a multi-award-winning business owner, specialising in Meta ads management, as well as being a certified business strategist and mentor. I have over two decades of entrepreneurial experience. From launching my first venture at just 18 to successfully exiting multiple businesses, both product and service-based, online and offline, I've done it all. I love helping (mainly) female service business owners to grow a list, get more leads & sales into their businesses, helping them grow a business they love, that is their version of success. Alongside this, I am also the founder of Ella CRM, and all in one sales & marketing software, for all you need to run your business in one place. I love helping business owners simplify tech and take away the tech overwhelm. Connect with Katie and EllaCRM: Ella Free 14 day trial: ⁠https://ellacrm.com/⁠ Meta ads & other services:⁠https://katiecolellasocial.co.uk/⁠ Socials :⁠http://instagram.com/katie_colella_social⁠ ⁠https://www.instagram.com/ella.thecrm HOST SOCIALS Kelly Quinn - https://www.linkedin.com/in/caremetrics Aliya Musa - https://www.linkedin.com/in/aliya-musa-ab209050/
Join our community now! - https://community.womenwholeadandsell.com/login Unlock 50% off a whole EllaCRM business launch package with this link! - https://ellacrm.com/wwlas In this episode of Women Who Lead and Sell. Aliya and Kelly introduce the brand new Women Who Lead and Sell Community. A place for female founders and scalers to ask questions, get insights and share knowledge of anything business! From ideation and funding to scaling and exit planning. The community is a place for us to come together and lift eachother up in the world of business! We hope to see you in there! HOST SOCIALS Kelly Quinn - https://www.linkedin.com/in/caremetrics Aliya Musa - https://www.linkedin.com/in/aliya-musa-ab209050/
In this episode of Women Who Lead and Sell, Aliya and Kelly talk with Vivienne Heyhoe, exit and succession planner for businesses. Stay tuned to learn WHY you would want to sell you business, why it is important that you think about it NOW rather than later, and how much your business could be worth! Contact Vivienne - https://www.linkedin.com/in/drviv/ https://www.wellspringexit.com/ Most business owners only exit once. It is the biggest financial and personal decision of their lives, yet fewer than 1 in 5 businesses that go to market actually sell, leaving hard-earned value behind. I partner with business owners to change that. My focus is on planning exits that are both successful and sustainable, so you leave your business on your terms, at the value you built and deserve, and with confidence about what comes next. What makes me different is perspective. I am a medical doctor turned entrepreneur, business designer, and financier. Over the past 20 years I have led growth, strategy, and investment across healthcare, technology, and finance, including at JP Morgan Asset & Wealth Management. I have built award-winning ventures, exited a family business myself, and trained in exit planning through the Exit Planning Institute’s CEPA program. I know both the numbers and the emotions behind an owner’s biggest decision. While I work with business owners across sectors, I bring a specialist focus on health and wellness, a field I know deeply as both a clinician and a business leader. Longer term, I am building an acquisition portfolio of sustainable companies that improve lives. Contact me if you'd like help getting your business exit ready. HOST SOCIALS Kelly Quinn - https://www.linkedin.com/in/caremetrics Aliya Musa - https://www.linkedin.com/in/aliya-musa-ab209050/
Follow Yvonne here - https://www.linkedin.com/in/yvonne-knap/ StarKid Website - https://www.starkiduniverse.com/ In this episode of "Women Who Lead and Sell," hosts Kelly Quinn and Aliya Musa engage in an inspiring conversation with Yvonne Knapp, the CEO and founder of StarKid Universe. Yvonne shares her journey of creating a mindfulness platform designed for children, emphasizing the importance of self-soothing techniques and emotional well-being. The discussion delves into her unique background, including her transformative experience studying meditation with Buddhist monks, and how it shaped her mission to educate kids about mindfulness. Listeners will gain valuable insights into the challenges of launching a product, the significance of understanding customer needs, and the intricacies of fundraising. Yvonne's infectious enthusiasm and commitment to making a positive impact on children's lives make this episode a must-listen for aspiring female founders and anyone interested in the intersection of wellness and education. HOST SOCIALS Kelly Quinn - https://www.linkedin.com/in/caremetrics Aliya Musa - https://www.linkedin.com/in/aliya-musa-ab209050/
Follow Erika on Linkedin - https://www.linkedin.com/in/erikabrodnock/?originalSubdomain=uk Check out the Kinhub website here - https://www.kinhub.com/ In this episode of "Women Who Lead and Sell," hosts Kelly Quinn and Aliya Musa engage in a thought-provoking conversation with Dr. Erika Brodnock, MBE, a serial entrepreneur and expert in funding and finance. Erika shares her journey from being a female founder facing skepticism from investors to becoming an advocate for diversity in the tech industry. The discussion delves into the persistent challenges female entrepreneurs face in securing funding, with a focus on the alarming statistic that only 2% of venture capital goes to all-female founded businesses. Erika emphasizes the importance of mentorship, community support, and the need for both women and men to actively participate in changing the funding landscape. Listeners will gain valuable insights into practical steps female founders can take to navigate the funding maze, as well as the significance of building supportive networks and investing in one another's success. HOST SOCIALS Kelly Quinn https://www.linkedin.com/in/caremetrics/ Aliya Musa https://www.linkedin.com/in/aliya-musa-ab209050/ https://www.facebook.com/aliya.musa.5/
Follow Ksenia on Linkedin! https://www.linkedin.com/in/kseniavotinova/?originalSubdomain=fr HOST SOCIALS Kelly Quinn https://www.linkedin.com/in/caremetrics/ Aliya Musa https://www.linkedin.com/in/aliya-musa-ab209050/ https://www.facebook.com/aliya.musa.5/ In this episode of "Women Who Lead and Sell," hosts Kelly Quinn and Aliya Musa engage in an inspiring conversation with Ksenia Votinova-Arnaud, a Russian entrepreneur who has successfully navigated the tech industry for 15 years. Living in Paris and married to a Frenchman, Ksenia shares her journey from a high-flying corporate job in luxury real estate to co-founding a thriving VPN service. The discussion delves into the importance of validating business ideas, the dynamics of co-founding partnerships, and the significance of building resilient businesses that can weather market changes. Ksenia also emphasizes the value of community and collective confidence among female founders, offering practical insights on balancing motherhood with entrepreneurship. Tune in for a wealth of knowledge and encouragement for women looking to lead and succeed in their own ventures.
See how Alana can help you develop your brand identity - https://alanasparrow.com/ Follow Alana on Linkedin - https://www.linkedin.com/in/alanasparrow/ HOST SOCIALS Kelly Quinn https://www.linkedin.com/in/kellyquinnsales/ Aliya Musa https://www.linkedin.com/in/aliya-musa-ab209050/ Did you know that branding is FAR more than just a logo and a colour scheme? In this episode of Women Who Lead and Sell. Aliya and Kelly talk all things BRAND with expert Alana Sparrow. Alana walks us through all of the different factors that go into a brand ecosystem, as well as discussing the importance of empowering women to create a business that truly aligns with their core values!
See how your business can make new connections though Introbiz! Introbiz Website - https://introbiz.co.uk/ Follow Tracey on Linkedin - https://www.linkedin.com/in/traceymcurrell/ HOST SOCIALS Kelly Quinn https://www.linkedin.com/in/kellyquinnsales/ Aliya Musa https://www.linkedin.com/in/aliya-musa-ab209050/ In this episode of "Women Who Lead & Sell," hosts Kelly and Aliya sit down with Tracey Currell, the "Connections Queen" and founder of Introbiz, to explore the art of networking and collaboration. Tracey shares her journey from being a pushy salesperson to mastering the nuances of effective networking, emphasising the importance of building genuine relationships. She discusses her recent experience on a podcast cruise, where she forged valuable connections and collaborations, and offers practical tips for introverts looking to enhance their networking skills. Listeners will gain insights into the power of serving others in networking, the significance of follow-up, and how to create meaningful connections that can lead to business growth. Tracey's infectious energy and heart-centered approach make this episode a must-listen for anyone looking to improve their networking game. KEY TAKEAWAYS Networking Mindset : Approach networking with a mindset of serving others rather than focusing solely on what you can gain. Show genuine interest in others by asking open-ended questions and listening actively to their needs. Collaboration Over Competition : Embrace collaboration with others in your field, as it can enhance your community and create mutual benefits. Look for partners who share similar values and target audiences to maximize the impact of your efforts. Follow-Up Importance : Following up after networking events is crucial. Aim to connect within 24 to 48 hours to maintain the relationship and ensure that you remain memorable to those you meet
In this episode of "Women Who Lead and Sell," Aliya and Kelly engage in a dynamic conversation with Felice Ayling, the founder of Loud Women, a community dedicated to empowering women in business. Felice shares her mission to help women transition from being "wallflowers to warriors," emphasising the importance of visibility and self-promotion. The discussion delves into the concept of "deconditioning," where Felice highlights the societal fears that often hold women back from expressing themselves authentically. Listeners will gain practical tips on overcoming these barriers, the significance of community support, and the power of storytelling in business. With a focus on building confidence and resilience, this episode is a call to action for women to embrace their loudness and make their voices heard. KEY TAKEAWAYS Empowerment Through Visibility : The mission of Loud Women is to help women elevate their visibility and confidence in business, encouraging them to promote themselves and share their stories without fear of judgment. Deconditioning and Confidence Building : Many women face internalized fears and societal conditioning that hold them back from being visible. Addressing these fears through community support and self-reflection is crucial for personal and professional growth. Community as a Support System : Building a supportive community is essential for women to share their experiences, gain confidence, and push back against societal norms that discourage them from being loud and assertive. Felice Eyling: "Acceptance that it's going to happen, understanding it's not personal, getting that kind of 'you're not going to stop me' attitude is key." HOST SOCIALS Kelly Quinn https://www.linkedin.com/in/caremetrics/ Aliya Musa https://www.linkedin.com/in/aliya-musa-ab209050/ https://www.facebook.com/aliya.musa.5/
In this episode of "Women Who Lead and Sell," hosts Kelly and Aliya sit down with Ramona Hazan, the founder of Ramona's Hummus, the number one selling hummus in the UK. Ramona shares her inspiring journey of building her brand over two decades, highlighting the challenges she faced, including a significant rebranding after the emergence of the #MeToo movement. With a focus on authenticity, perseverance, and the importance of profit, Ramona emphasizes the need for female founders to embrace their unique stories and connect emotionally with their audience. Listeners will gain valuable insights into the realities of entrepreneurship, the significance of branding, and the power of collaboration, all while enjoying Ramona's infectious passion for food and community. KEY TAKEAWAYS Embrace Authenticity : Being honest and transparent about your journey and challenges is crucial. Sharing the real struggles of running a business can resonate deeply with others and foster genuine connections. Prioritize Profit : While sales growth is exciting, it's essential to focus on profitability. Understanding your costs and ensuring that your business is financially sustainable is vital for long-term success. Test and Iterate : Product testing is key to understanding what resonates with your audience. Whether it's food or services, gathering feedback through direct observation and interaction can guide product development and refinement. BEST MOMENTS "Act quickly. These things come all the time. Doing nothing extends it. You have to sort of say, this is not personal... It happened. And you just have to take it on the chin and move on." "If you want to, like, you want to just lie down and go, you know what I mean? Because it's not like it was so clean sailing for the first eight years that suddenly this was just a blip in the euphoria." HOST SOCIALS Kelly Quinn https://www.linkedin.com/in/caremetrics/ https://www.linkedin.com/in/caremetrics/ Aliya Musa https://www.linkedin.com/in/aliya-musa-ab209050/ https://www.facebook.com/aliya.musa.5/ https://www.facebook.com/aliya.musa.5/
In this episode of "Women Who Lead Inself," hosts Kelly and Aliya engage in a thought-provoking conversation with Amy Long, author of the newly released book "Subtle Leadership." Amy shares her insights on the importance of effective communication and the subtle nuances of leadership that can empower teams. Drawing from her extensive experience in both legal and corporate environments, she emphasizes the need for leaders to break down tasks into manageable parts and to embrace uncertainty. The discussion highlights the significance of fostering a culture where team members feel safe to take ownership and make mistakes, ultimately leading to greater confidence and productivity. Listeners will gain valuable strategies for freeing up their time and enhancing their leadership skills, making this episode a must-listen for female founders and aspiring leaders. Buy The Subtle Art of Leadership here - https://www.amazon.co.uk/Subtle-Art-Leadership-Strategic-Confidence-ebook/dp/B0FBHD5MQL Connect with Amy Long - https://www.linkedin.com/in/amy-cornforth-long/ KEY TAKEAWAYS Subtle Leadership : Effective leadership is defined by subtle, everyday actions rather than grand gestures. Building trust and credibility comes from how leaders treat their team members in small moments. Breaking Down Tasks : Leaders should break down processes into smaller, manageable parts. This approach helps maintain momentum and allows team members to grasp their responsibilities more effectively, fostering a sense of ownership. Embrace Uncertainty : Leaders need to become comfortable with uncertainty and allow team members to take ownership of tasks, even if they don't execute them in the same way the leader would. This builds confidence and frees up the leader's time. BEST MOMENTS "There's really no one but you to define how you're going to be as a leader. It's about the moments, not really the days and the weeks and the months." "When you want to know how to empower your staff, give them real authority and ownership." "You have to meet people where they are. You need to begin at that baseline of someone that moves at the slower speed." HOST SOCIALS Kelly Quinn https://www.linkedin.com/in/caremetrics/ Aliya Musa https://www.linkedin.com/in/aliya-musa-ab209050/ https://www.facebook.com/aliya.musa.5/
In this episode of the podcast, hosts Aliya Musa and Kelly Quinn engage in a candid conversation about their personal growth journeys since launching their podcast in January. They reflect on the challenges and triumphs of being female founders, discussing the importance of self-awareness, the mission to empower women in business, and the creative processes that drive their work. Aliya shares her frustrations and aspirations for developing an educational platform for female entrepreneurs, while Kelly emphasizes the significance of trust and collaboration in their partnership. Together, they explore the impact of their conversations on listeners and the broader community of female founders, encouraging a supportive environment for sharing ideas and experiences. Tune in for an insightful discussion that highlights the emotional and intellectual aspects of entrepreneurship. KEY TAKEAWAYS Personal Growth Through Podcasting : Both hosts reflect on their personal growth journeys since starting the podcast, highlighting how the experience has pushed them out of their comfort zones and encouraged them to embrace public speaking and sharing their insights. Mission to Empower Female Founders : The hosts emphasize their mission to support female founders in recognizing and running their businesses as legitimate enterprises. They aim to create a community where women can share experiences and learn from one another. BEST MOMENTS "I think a lot of female founders don't take themselves seriously. But that's our mission, right?" "I genuinely think if you've got something that you're with, you've got to get out there." HOST SOCIALS Kelly Quinn https://www.linkedin.com/in/caremetrics/ Aliya Musa https://www.linkedin.com/in/aliya-musa-ab209050/ https://www.facebook.com/aliya.musa.5/
In this episode of the Women Who Lead and Sell podcast, Aliya and Kelly delve into the world of public relations with Amanda Fitzgerald, known as Major Visibility and The Ultimate Door Opener. Amanda shares her insights on elevating visibility for female entrepreneurs, emphasizing the importance of mindset and the power of personal branding. She introduces her unique five stages of visibility blueprint, which includes backstage preparation, leveraging social media, and stepping onto various stages to gain exposure. The conversation also touches on the significance of sharing personal stories and secondary messaging to connect with audiences authentically. With a mix of humor and heartfelt anecdotes, Amanda inspires listeners to embrace their visibility and overcome the fears that often hold them back from achieving their goals. KEY TAKEAWAYS Mindset is Crucial for Visibility : Emphasising the importance of mindset, it's essential for individuals, especially female entrepreneurs, to overcome fears of judgment and self-doubt in order to raise their visibility and share their expertise. Develop a Strong Message : Crafting a clear and concise message, or "nail it in eight," helps in effectively communicating what you do. This clarity is vital for making a memorable impression in networking and media opportunities. Utilize Secondary Messaging : Sharing personal stories or unique aspects of your life can enhance your visibility. This "golden nugget" can differentiate you from others and create a deeper connection with your audience. Engage with Local Media : When pitching to journalists, it's important to connect your story to current events or awareness days. This relevance increases the likelihood of media coverage and helps to position your initiative as timely and important. Just Press Send (JFPS) : Overcoming perfectionist paralysis is key. Taking action, even if it's not perfect, is better than waiting for the ideal moment. Sharing your message and expertise can lead to significant opportunities and connections. BEST MOMENTS "If you're not shouting from the rooftops about what you do, then who is? Every person can actually get their own PR, and it's not this huge, oh my God, scary thing." "You can get into the press about the golden nugget. It's the thing about you that makes you interesting and stand out from the crowd." "The minute you raise your head above the parapet, you're going to get shot down. But if it is triggering you, it might be because you actually really want to do it." HOST SOCIALS Kelly Quinn https://www.linkedin.com/in/caremetrics/ https://www.linkedin.com/in/caremetrics/ Aliya Musa https://www.linkedin.com/in/aliya-musa-ab209050/ https://www.facebook.com/aliya.musa.5/ https://www.facebook.com/aliya.musa.5/
In this episode of the Women Who Lead and Sell, Aliya and Kelly engage in a thought-provoking conversation with Abigail, a time management expert who shares her journey of transforming her relationship with time following a life-altering event. Abigail discusses her unique approach to creating time, emphasising the importance of prioritization and practical strategies to combat the mental load many female founders face. Listeners will learn about effective techniques such as brain dumping, Friday planning, and understanding natural rhythms to enhance productivity. The episode also introduces the concept of body doubling, highlighting how collaborative work environments can boost focus and accountability. With personal anecdotes and actionable insights, this episode aims to empower women to reclaim their time and achieve a healthier work-life balance. KEY TAKEAWAYS Brain Dumping : To manage mental load effectively, start with a brain dump. Write down everything on your mind—tasks, worries, and commitments—without worrying about order. This helps clear mental clutter and allows for better prioritization. Friday Planning : Instead of planning on Sunday nights, which can lead to stress, dedicate time on Fridays to organize the upcoming week. This allows for a more relaxed weekend and prepares you for a productive Monday. Understanding Natural Rhythms : Recognize your own productivity patterns and schedule tasks according to when you are most alert and focused. Tailoring your work to align with your natural energy levels can enhance efficiency and reduce burnout. Dopamine Hits from Task Completion : Breaking tasks into smaller, manageable actions can provide a sense of achievement and trigger dopamine release. This positive reinforcement can motivate continued productivity and help maintain a balanced mental state. Body Doubling : Utilize the concept of body doubling, where working alongside others—either in person or virtually—can enhance focus and accountability. This collaborative approach can help mitigate distractions and create a supportive work environment. BEST MOMENTS "I tell them I create time, which can either make me sound really arrogant or like a Harry Potter kind of revamped version." "I learned to prioritise very quickly what we all think of, that's really important, that needs doing." "Time doesn't work like that anymore. COVID didn't care what time of the day it was." - HOST SOCIALS Kelly Quinn https://www.linkedin.com/in/caremetrics/ https://www.linkedin.com/in/caremetrics/ Aliya Musa https://www.linkedin.com/in/aliya-musa-ab209050/ https://www.facebook.com/aliya.musa.5/ https://www.facebook.com/aliya.musa.5/
In this episode of "Women Who Lead and Sell," hosts Aliya Musa and Kelly Quinn sit down with Jane O'Gorman, the founder of the pioneering fractional recruitment consultancy, Ten2Two. Jane shares her journey from a successful career in accountancy to establishing a business that champions flexible working for women returning to the workforce. The conversation delves into the challenges faced by female founders, the importance of building a supportive community, and the innovative solutions that fractional recruitment offers to growing businesses. With insights on navigating the complexities of team dynamics and the evolving landscape of work post-COVID, this episode is a must-listen for ambitious women looking to scale their businesses while maintaining a people-first approach. Check out Ten2Two here - https://www.ten2two.org/ KEY TAKEAWAYS Fractional Recruitment as a Solution : The concept of fractional recruitment addresses the needs of professional women who want to return to work but may not be able to commit to full-time roles. This model allows businesses to access skilled professionals for specific hours or projects, making it a flexible solution for both employers and employees. Importance of Flexibility : The conversation emphasizes the growing acceptance of flexible working arrangements in the post-COVID landscape. Companies are increasingly recognizing that productivity can be maintained even when employees are not physically present in the office, leading to more hybrid working models. B Corp Certification Benefits : Achieving B Corp certification demonstrates a commitment to social and environmental responsibility. It can enhance a company's reputation, attract like-minded clients, and create a positive workplace culture that appeals to a younger workforce that values purpose-driven businesses. BEST MOMENTS Jane O 'Gorman: "I wanted to step back in and do what I was doing before, but I realized that I didn't want to do it full time." Kelly: "When you're a female founder and you have those values, it can be quite difficult to navigate finding those experts to advise you." Jane O 'Gorman: "We were fresh and we were trying to persuade and trying to change and trying to encourage businesses to think differently." HOST SOCIALS Kelly Quinn https://www.linkedin.com/in/caremetrics/ Aliya Musa https://www.linkedin.com/in/aliya-musa-ab209050/ https://www.facebook.com/aliya.musa.5/
In today's episode, Aliya & Kelly are joined in a heartfelt conversation with Georgia St John Smith, a dynamic entrepreneur and LinkedIn expert. They explore Georgia’s entrepreneurial journey, beginning with her childhood experiences of selling nail art at school to her innovative fundraising initiatives at university — including a memorable naked calendar project. Tune in to discover how to cultivate a supportive network and unleash your potential in the entrepreneurial landscape. KEY TAKEAWAYS Embrace Your True Self: Aligning your business with your authentic self is crucial for achieving meaningful success. Being true to who you are can lead to greater fulfilment and a deeper connection with your audience. Value of Risk: Taking risks is an essential part of entrepreneurship. Embracing discomfort can lead to growth and new opportunities, and it’s important to recognise that feeling uncomfortable often indicates you’re on the right path. Community and Support: Building a supportive community is vital for female founders. Creating safe spaces where women can share their vulnerabilities and experiences fosters connection and encourages both personal and professional growth. Storytelling and Authenticity: Sharing personal stories and experiences can resonate deeply with others. Authentic content that reflects your journey can help you stand out and attract the right audience on platforms such as LinkedIn. Focus on Value Creation: Understanding and articulating the value you provide is key to attracting and retaining clients. It’s important to ensure your offerings genuinely meet the needs of your audience and deliver tangible results. BEST MOMENTS “I have this deep-rooted belief that it’s easier to go for it than not.” – Georgia “You’re sitting on a goldmine, but it’s not just going to magically appear in front of you.” – Georgia “If you’re not upsetting some people, if you’re not being controversial, then you’re not doing a good job.” – Georgia “I think a lot of the time, if you’re struggling to think of what to write on LinkedIn, go and get some stories.” – Georgia GEORGIA ST JOHN SMITH'S INFORMATION https://sancti.co.uk/speaking-partnership https://www.linkedin.com/in/georgiastjohnsmith/?originalSubdomain=uk instagram.com/georgiastjohnsmith/?hl=en https://www.youtube.com/@georgiastjohn-smith4533/videos HOST BIO Women Who Lead and Sell is the go-to podcast for women who are deep in the world of business and ready to scale to seven figures—without getting stuck in the grind. If you're looking to systemise your sales so you can grow sustainably and free yourself up to focus on what truly drives you, this is for you. For women deeply involved in business and ready to scale to seven figures without getting bogged down, "Women Who Lead and Sell" is the essential podcast. This podcast is for you if you want to systematize your sales for sustainable growth and free up your time to focus on your true passions.HOST SOCIALS Kelly Quinn⁠⁠⁠⁠https://www.linkedin.com/in/caremetrics/⁠⁠⁠⁠Aliya Musa⁠⁠⁠⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/aliya.musa.5/⁠⁠⁠⁠ This Podcast has been brought to you by Disruptive Media.
In todays episode Aliya and Kelly speak to entrepreneur Sarah Pittendrigh who shares her remarkable journey from bankruptcy to building multiple successful businesses. Sarah honestly discusses the emotional challenges she faced, including panic attacks and feelings of worthlessness, and how these experiences fuelled her determination to create a better life for her son. Sarah looks back on her first venture, simply bows and chair covers a wedding business, and the innovative strategies she employed to overcome obstacles, such as identifying market gaps and forming partnerships with hotels. Sarah talks about her latest project, Sam & Dusty, a British knitwear brand focused on sustainability and slow fashion — showcasing her commitment to meaningful and responsible business practices. KEY TAKEAWAYS Overcoming Adversity: The journey of building a business often involves facing significant challenges, such as bankruptcy and personal struggles. Embracing these experiences can lead to resilience and success. Importance of Reflection: Taking time to reflect on personal experiences, strengths, and weaknesses is crucial for growth. Conducting a SWOT analysis on oneself can help clarify goals and identify areas for improvement. Value of Accountability: Charging clients a reasonable fee for services ensures they have "skin in the game," which increases their commitment to the process and helps them achieve better results. Creating Meaningful Businesses: Building a business that aligns with personal values and priorities can lead to a more fulfilling entrepreneurial journey. It's essential to design a business that fits around one's life rather than the other way around. Embracing Slow Growth: The concept of slow growth and thoughtful decision-making in business can lead to more sustainable practices. This approach encourages patience and reflection, allowing for a deeper connection to the work being done. BEST MOMENTS Sarah Pittendrigh: "I always do have that vision of the sand timer, of how much can you get done before the sand runs out, you know? Will you get a few flips of the sand timer or do you just get one shot at it?" Sarah Pittendrigh: "I think if I hadn't been a mum, that would have never happened. It was purely driven by the motivation of being a mum and not wanting my son to lose his home." Sarah Pittendrigh : "I charge what I felt I wanted to charge... It's an amount of money that someone's not going to want to waste." Aliya: "It's lovely to hear stories of you can create a business that is almost like therapy for you... it's your business and it is an extension of who you are." Kelly: "I just love the way you kind of brought stuff to you. You created it around your life. You created it around your priorities." SARAH PITTENDRIGH INFORMATION https://www.simplybowsandchaircovers.co.uk/ https://sarahpittendrigh.com/ https://www.instagram.com/sarahpittendrigh/ https://www.youtube.com/@sarahpittendrigh @samanddusty https://www.instagram.com/samanddustyknitwear/ https://www.facebook.com/people/Sam-and-Dusty-Knitwear/61578290373890/ HOST BIO Women Who Lead and Sell is the go-to podcast for women who are deep in the world of business and ready to scale to seven figures—without getting stuck in the grind. If you're looking to systemise your sales so you can grow sustainably and free yourself up to focus on what truly drives you, this is for you. For women deeply involved in business and ready to scale to seven figures without getting bogged down, "Women Who Lead and Sell" is the essential podcast. This podcast is for you if you want to systematize your sales for sustainable growth and free up your time to focus on your true passions.HOST SOCIALS Kelly Quinn⁠⁠⁠https://www.linkedin.com/in/caremetrics/⁠⁠⁠Aliya Musa⁠⁠⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠⁠⁠⁠⁠⁠https://www.facebook.com/aliya.musa.5/⁠⁠⁠ This Podcast has been brought to you by Disruptive Media.
In this episode, Aliya & Kelly talk with Dorian Kominek, an innovative entrepreneur and channel partnerships specialist from Calgary, Canada. Dorian shares her journey as a young entrepreneur, starting with a candy business in high school, and discusses the importance of empathy and understanding when selling ideas to others. KEY TAKEAWAYS Understanding Channel Partnerships: Channel partnerships involve enabling other businesses to sell your product on your behalf, creating a "force multiplier" for sales efforts. This approach can significantly scale a business by leveraging the networks and resources of partner companies. Empathy in Selling: When selling ideas or products, it's crucial to have empathy and understand the needs of your audience, whether they are family, team members, or potential customers. This understanding can lead to better buy-in and more effective communication. Iterative Idea Communication: It's important to communicate ideas in a step-by-step manner, guiding others from the initial concept to the final vision. This helps prevent overwhelm and ensures that everyone is on the same page, facilitating better collaboration and understanding. Leveraging Technology for Scaling: Female founders should be cautious about their tech stack, opting for established tools that offer integrations and long-term support. Automation tools, like Zapier, can streamline processes and reduce manual work, allowing for more efficient scaling of services. Continuous Innovation and Curiosity: Embracing a mindset of curiosity and problem-solving is essential for entrepreneurs. Engaging with potential customers early on to validate ideas can lead to better products and services, while also fostering a culture of innovation within the business. BEST MOMENTS "Channel partnerships have to do with selling... you're enabling your partners to sell on your behalf." "I think it requires the same type of ingenuity and opportunity identification and persuasion skills and passion and creativity." "You need to remember the people you're communicating to are brand new to the idea." "I think taking an Occam's razor approach and being very careful about the tools you adopt is important." "There's always like another candy store in a locker to start." DORIAN KOMINEK INFORMATION https://www.linkedin.com/in/drkominek/?originalSubdomain=ca http://www.dorianrkominek.com/ http://http/thesect.ca HOST SOCIALS Kelly Quinn ⁠https://www.linkedin.com/in/caremetrics/⁠ Aliya Musa ⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠ ⁠https://www.facebook.com/aliya.musa.5/⁠
Today, Aliya & Kelly look back on the pivotal moments that shaped their careers and entrepreneurial paths. Aliya recounts her unexpected entry into law, driven by a determination to defy gender stereotypes, and her subsequent transition into various business ventures, including a successful chiropractic centre. Kelly reflects on her early entrepreneurial experiences, starting from a young age, and the lessons learned through her diverse roles in financial services and marketing. Together, they explore the importance of resilience, the value of listening to customers, and the significance of effective marketing in driving business success. KEY TAKEAWAYS Embrace Your Journey: Aliya & Kelly talk about the importance of understanding and sharing their personal journeys in entrepreneurship, highlighting that every experience contributes to their current success. Value of Early Experiences: The early entrepreneurial experiences, such as winning a business competition at a young age, can shape one's future career path and instill a strong work ethic and business acumen. Importance of Customer Care: Building strong relationships with customers and being responsive to their needs is crucial for business success. Listening to feedback and adapting services accordingly can lead to long-term contracts and customer loyalty. Navigating Challenges: Setbacks, such as economic downturns, are common in business. Resilience and the ability to pivot are essential for overcoming obstacles and achieving growth. Marketing as the Engine of Business: Effective marketing is portrayed as the foundation for generating sales. Understanding the distinction between marketing and sales can help entrepreneurs create a sustainable business model that attracts and retains customers. BEST MOMENTS "I forged my National Insurance card and age then, and I won a contract with Barclays Bank." - Kelly "I think the pain from school really came from lessons and not being able to kind of get why everything was academic." - Kelly "I realised that I probably I'm a sort of frustrated business person." - Aliya "I learned an awful lot from him. And we started our first business together, which was a healthcare business." - Aliya "I think people get very confused about sales and marketing because it's talked about like that, sales and marketing." - Aliya HOST BIO Women Who Lead and Sell is the go-to podcast for women who are deep in the world of business and ready to scale to seven figures—without getting stuck in the grind. If you're looking to systemise your sales so you can grow sustainably and free yourself up to focus on what truly drives you, this is for you. For women deeply involved in business and ready to scale to seven figures without getting bogged down, "Women Who Lead and Sell" is the essential podcast. This podcast is for you if you want to systematize your sales for sustainable growth and free up your time to focus on your true passions. HOST SOCIALS Kelly Quinn⁠⁠⁠https://www.linkedin.com/in/caremetrics/⁠⁠⁠Aliya Musa⁠⁠⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠⁠⁠⁠⁠⁠https://www.facebook.com/aliya.musa.5/⁠⁠⁠ This Podcast has been brought to you by Disruptive Media.
Aliya & Kelly engage in an inspiring conversation with Kirsty Davis-Chinook, affectionately dubbed "Kick-Ass Kirsty." They delve into Kirsty's journey in the manufacturing sector, where she has navigated the challenges of traditional leadership styles to champion progressive, inclusive practices. Kirsty shares her mission of promoting women in the metal industry, highlighting the importance of equity and collaboration between genders. KEY TAKEAWAYS Embrace Progress Over Perfection: It's important to put ideas out into the world and refine them later. Waiting for perfection can lead to missed opportunities and regrets. Visibility Equals Impact: Being visible is not about ego; it's about making a positive impact on others. Sharing experiences and insights can inspire and help others in their journeys. Diversity of Thought is Crucial: Bringing together individuals with different backgrounds and perspectives leads to better problem-solving and innovation. This diversity can significantly enhance a company's performance. Individuality in the Workplace: Allowing employees to express their individuality, whether through attire or personal expression, fosters a more comfortable and productive work environment. Happy employees are better contributors. Leadership is Evolving: Effective leadership requires continuous evolution and adaptation. Leaders should strive to create a supportive environment that encourages open communication and collaboration among team members. BEST MOMENTS "I think it's really important to do that. And I think particularly after COVID, a lot of people really started to look at their work-life balance." - Kirsty "It's about progress, not perfection. Put it out there and get it right later." - Kirsty "If you are only recruiting 50% of the population to fill your skills gap, you're missing out on the other 50% who can come in with that diversity of thought." - Kirsty "It's not about you, it's about them. It's about what they want to get out of it." - Aliya "You can't build those relationships if you're not putting yourself out there." - Kirsty KIRSTY DAVIES- CHINNOCK INFORMATION https://kirstydavieschinnock.com/ https://www.linkedin.com/in/kirstydaviespps/?originalSubdomain=uk HOST SOCIALS Kelly Quinn ⁠https://www.linkedin.com/in/caremetrics/⁠ Aliya Musa ⁠https://www.linkedin.com/in/aliya-musa-ab209050/⁠ ⁠https://www.facebook.com/aliya.musa.5/⁠
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